| | | WebMarketCentral | |  Hubspot | 18 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL DECEMBER 8, 2008  Getting More Out of Each Click with "Post-Click Marketing" Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group. lead automation management vendors. Was that you? | WEBMARKETCENTRAL DECEMBER 31, 2009  Best of 2009 (So Far): Social Media Marketing, Part 4 by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit? | | | | | |
| WEBMARKETCENTRAL NOVEMBER 9, 2009  Will Content Marketing Kill Trade Publications? Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. | WEBMARKETCENTRAL NOVEMBER 5, 2009  Best of 2009 (So Far): Social Media Marketing, Part 2 He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." tags: social media marketing social media tools LinkedIn Twitter Digital Labz Eric Brantner MediaPost Mark Walsh HubSpot Scout Labs Gavin O'Malley Nielsen BuzzMetrics TNS Cymfony uber.la | WEBMARKETCENTRAL SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month. | WEBMARKETCENTRAL SEPTEMBER 3, 2009  Best of 2008: Social Media Optimization, Part 5 Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. How can you make a big splash in social media without a huge budget? | | | | | | | |
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WEBMARKETCENTRAL | MONDAY, AUGUST 31, 2009  Best of 2008: Random but Interesting, Part 2
Four Ways to Leverage Lead Form Questions for Jedi Qualification by HubSpot Inbound Internet Marketing Blog Preshant Kaw uses the analogy of Jedi Knights ("Let's say your ideal customer is a Jedi Knight because Jedi Masters already have a lightsaber and you don't want to sell to the Sith") to illustrate four ways to use landing pages to identify qualified leads while weeding out irrelevant conversions. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Then you're in the right place! MORE >> -
WEBMARKETCENTRAL | MONDAY, AUGUST 3, 2009  Best of 2008: Cool Web Tools, Part 2
All-in-One Tools for Quick SEO Diagnostics by Search Engine Journal Prolific SEO blogger Ann Smarty reviews a half-dozen SEO diagnostics tools including Quarkbase (a new addition to my arsenal), HubSpot's Website Grader (one I use all the time), and Cubestat. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. MORE >> -
WEBMARKETCENTRAL | THURSDAY, JULY 30, 2009 Social Media ROI vs. RONI
Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. The costs of not investing, however, are substantial and should be compelling. ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Simple, right? Balderdash. Social Tagging MORE >> -
WEBMARKETCENTRAL | MONDAY, MAY 18, 2009  Best of 2008: Social Media Optimization, Part 2
6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Web 2.0 MORE >> -
WEBMARKETCENTRAL | MONDAY, JANUARY 26, 2009  Best of 2008 - SEO Tools, Part 1
Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Brown, Netconcepts, Link Counter, Search Engine Land, Mona Elesseily, Page Zero Media, SpyFu, Search Marketing Blog Online, Jon Clark, TechCrunch, Erick Schonfeld, Website Grader, HubSpot, Rank Checker, KeywordEnvy, Trevor Claiborne, SEO People, link ninja, Paul Teitelman, Traffic Marks, Small Business Search Marketing, Matt McGee, SheerSEO, SearchNewz, Navneet Kaushal, Search Engine Journal, Ann Smarty del.icio.us MORE >>
- SEO Is Not Dead, Just Changing: What This Means WEBMARKETCENTRAL | MONDAY, DECEMBER 1, 2008
- Best of 2008 (So Far) - Blogging for Business, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 20, 2008
- Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 12, 2008
- Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 5, 2008
- Best of 2007: SEO Analysis Tools WEBMARKETCENTRAL | WEDNESDAY, JANUARY 9, 2008
- New on WMC: Marketing Webcasts and Videos WEBMARKETCENTRAL | FRIDAY, FEBRUARY 29, 2008
- Sherpa Answers 15 Common SEO Questions WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 19, 2008
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