| || |
|Page 1 of 1 || Previous | Next |
| | THE POINT
MAY 14, 2013 [Hubspot] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded. The subject line that generated such success? Well, apparently, they do.
| | THE POINT
DECEMBER 3, 2013 [Hubspot] Email Critique: Oracle/Eloqua Webcast Invite Needs Help
ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Click the thumbnail image to view full-size.). Let me count the ways: 1. Who’s speaking? Here: nada.
DECEMBER 3, 2013 | THE POINT
[Hubspot] Email Critique: Oracle/Eloqua Webcast Invite Needs Help
MAY 14, 2013 | THE POINT
[Hubspot] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
| || || |
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.