The Point

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Hosted Landing Pages vs. Embedded Forms

The Point

It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Plus, the traffic to individual pages is such that impact on rankings is likely to be minimal. Design Capability. But those systems weren’t really built with sophisticated Web design in mind.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot' The report is available as a free download from the Spear Website.

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Integrating Social Leads into the Demand Generation Funnel

The Point

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Let me count the ways: 1.

Webcast 100
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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? There’s a move towards “all-in-one” marketing platforms.

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The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.