Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." " You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Here are just a few ways: 1. Blogs. Here’s a great example. Press releases.