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Top Internet strategy, marketing and technology links for the week of January 22, 2012

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10 Taboo Topics to Take Off Your Social Media Account (HubSpot). HubSpot). ReadWriteWeb).  8 Ways to Leverage Social Media Beyond Social Networks  (HubSpot). How to Use Email to Transform Leads Into Sales  (HubSpot). Tell-Tale Signs You Do (Or Don’t) Need Marketing Automation (HubSpot). Terrific Ways to Use Social Media for Instant Feedback (HubSpot).

The Science of Twittering from Hubspot

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Science Of Twitter 2013 from HubSpot All-in-one Marketing Software. Social Networks

3 Reasons You Should be Using Content Marketing

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HubSpot claims that you’re more likely to summit Mount Everest than click on a banner ad, and while I’m fairly certain that’s a made-up statistic, the underlying point is valid: Most Internet users just don’t pay much attention to them. content (Photo credit: neonihil) Banner advertising is dead. Content Strategy

Top Internet strategy, marketing and technology links for the week of January 14, 2012

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The Anatomy of Conversion-Optimized ‘Thank You’ Pages (HubSpot). 15 Tenets of Proper Email Marketing Etiquette (HubSpot). Deadly Marketing Myths BUSTED (HubSpot). Lead Nurturing Emails Every Business Should Send (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Internet Marketing).

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.

Top Internet strategy, marketing and technology links for the week of March 31, 2012

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63% of B2B Companies Don’t Generate Leads From Social Media  (HubSpot). Ways to Increase Visibility for Your Best Blog Content  (HubSpot). How to Decide Between a Dedicated or Shared IP for Email Marketing  (HubSpot). How to Analyze Facebook Insights to Improve Your Content Strategy  (HubSpot). The 7 Aspects of Inbound Marketing Most People Screw Up  (HubSpot).

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Frequently Missed Lead Gen Opportunities for Your Homepage  (HubSpot). Customer Loyalty Progras That Actually Add Value  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). 16 Terrible Social Media Mistakes You’re Making  (Business Insider).

Top Internet strategy, marketing and technology links for the week of November 19, 2011

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25 Must-Haves for a Remarkable Website (HubSpot). 20 Ways to Increase Content Visibility on the Top 4 Social Networks (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 19, 2011… 17 Ways to Integrate Facebook and Email Marketing (Convince and Convert). Who are you? Jim’s Marketing Blog). News & Notes

Top Internet strategy, marketing and technology links for the week of January 28, 2012

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Everything Marketers Need to Measure and Prove Content ROI (HubSpot). Ways to Dramatically Reduce Email Unsubscribe Rates (HubSpot). The Ultimate Checklist for Integrated Marketing (HubSpot). 31 Fluffy Buzzwords Marketers Overuse and Abuse (HubSpot). 7 Key Tips for Leveraging Big Data (Mashable!). Social Media Trends With Benefits in 2012  (Marketing Profs).

Top Internet strategy, marketing and technology links for the week of November 12, 2011

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Genius Ways to Leverage Exclusive Video Content (HubSpot). Simple Steps to an Awesome LinkedIn Company Page (HubSpot). Hidden Tricks for Better B2B Lead Generation (HubSpot). Guaranteed Tactics to Turn Facebook Likes Into Leads (HubSpot). Reasons Great Content Fails (HubSpot). Best Practices For Small Business YouTube Marketing  (Mashable!). eConsultancy).

Top Internet strategy, marketing and technology links for the week of May 4, 2013

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Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? News & Notes

Content Marketing Playbook: Strategy and Roadmap

Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Social Media Lead Generation

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Hubspot has this nice little presentation to give you some ideas. View more presentations from HubSpot Internet Marketing. Wondering how you can generate leads from social media? Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop). Social Media Lead Generation [5 Steps].

Top Internet strategy, marketing and technology links for the week of November 5, 2011

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Ways to Maximize Your Business’ Facebook Presence (HubSpot). How to Be a More Agile and Effective Email Marketer (HubSpot). Creative Ways to Make Content More Visual (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Jim’s Marketing Blog).

Top Internet strategy, marketing and technology links for the week of April 6, 2013

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Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes

How To Improve B2B Lead Generation On LinkedIn

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It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. News & Notes

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Top Internet strategy, marketing and technology links for the week of April 28, 2012

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Lead Gen Opportunities PR Pros Should Seize  (HubSpot). How Google Search Works, In a Nutshell  (HubSpot). Marketer’s Guide to Optimizing Images for Google Search  (HubSpot). Why You Need Social Media, Even if Your Customers Don’t  (HubSpot). Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). Marketing Profs).

Fascinating Event Marketing Stats

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HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. Marketing

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Top Internet strategy, marketing and technology links for the week of October 27, 2012

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eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes

Top Internet strategy, marketing and technology links for the week of June 16, 2012

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How to Make More Money From Existing Customers with Marketing Automation  (HubSpot). 10 Free Tools Every Business Blogger Should Bookmark  (HubSpot). Integrations That Will Amplify the Power of Your Lead Nurturing  (HubSpot). How to Design an eCommerce Website Experience Your Shoppers Adore  (HubSpot). Quick Tips to Get Your Next Post Out on Time  (ProBlogger).

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Top Internet strategy, marketing and technology links for the week of August 25, 2012

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eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes

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Top Internet strategy, marketing and technology links for the week of May 26, 2012

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How the Right Tools Can Remedy Your Website’s Traffic Problem  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). How to Manage Multiple Twitter Accounts  (CIO.com).

Top Internet strategy, marketing and technology links for the week of April 21, 2012

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When SMS Text Messaging Actually Makes Sense for Marketers (HubSpot). Google Launches Improved Online Advertising Metrics for Brand Marketers  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of April 21, 2012… I am SEO and so can you: tool helps tweak content for search, Twitter  (arstechnica). Mashable!). eConsultancy).

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6 Lead Nurturing Emails Every Business Should Send

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In fact, HubSpot’s own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. What did they download already? What are they tweeting about, and at whom?

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Top Internet strategy, marketing and technology links for the week of June 23, 2012

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Why You’re Struggling to Measure the Value of Social Media  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 23, 2012… Does big data mean big risks for businesses? GigaOM). What’s the “Right” Kind of  Blog Traffic? ProBlogger). Search and Social: How The Two Will Soon Become One  (Tech Crunch). Danny Brown).

Top Internet strategy, marketing and technology links for the week of September 22, 2012

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Spin Sucks) The Road to IPO: New Opportunities and Market Trends  (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays  (Search Engine Guide) Four Common Online Reputation Problems  (Spin Sucks). News & Notes

Top Internet strategy, marketing and technology links for the week of October 23, 2011

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Ways to Leverage Conversion SEO for Ecommerce Marketing  (HubSpot). Steps to Ensure Your Business Blog Isn’t Boring  (HubSpot). 92% of Marketers Agree: Content Is Critical for SEO  (HubSpot). Criteria for Establishing Your Business’ Brand Essence  (HubSpot). Tips for Leveraging Platforms for Marketing  (HubSpot). Simply Zesty). Harvard Business Review).

Top Internet strategy, marketing and technology links for the week of October 30, 2011

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Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Ways To Double Your Social Media Results  (HubSpot). The 4-Step Guide to Writing Flawless Marketing Emails (HubSpot). Reasons Marketing and Sales Should Get Married (HubSpot). Socialnomics).

Top Internet strategy, marketing and technology links for the week of March 30, 2013

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News & Notes

Top Internet strategy, marketing and technology links for the week of October 16, 2011

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Tips to Use Social Media for Exceptional Customer Service  (HubSpot). Guaranteed Ways to Increase Social Media Reach  (HubSpot). Fantastic Ways to Engage Your Social Media Followers  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). SEOMoz). Mashable!).

Tell Your Company Story through Your Blog: Here’s How

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57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. You’ll be hard pressed to find a company who doesn’t agree that blogging can give business a boost. But not all blogs or content prove effective.

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Top Internet strategy, marketing and technology links for the week of October 13, 2012

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Here are the top Internet strategy, marketing and technology links for the week of October 13, 2012… The Six A’s of Marketing Performance Management [Infographic]  (Marketing Profs) Social Sharing Best-Practices for B2Bs and B2Cs  (Marketing Profs) How to Generate Leads Via the Chamber of Commerce  (Marketing Profs) Tips for Updating Your Company’s Social Media Policy  (Mashable!)

Remarkable Marketing for the Holidays

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HubSpot has put together this presentation of statistics related to holiday marketing to help. 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software The post Remarkable Marketing for the Holidays appeared first on Sazbean. Shopping online is big — as is using smartphones and tablets. Social networks are driving traffic to shopping sites.

Top Internet strategy, marketing and technology links for the week of December 31, 2011

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Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Webinar Tricks Every Marketer Should Master (HubSpot). 16 Quick Ways to Squeeze More ROI From Your Blog (HubSpot). 15 Fluff-Free Ways to Step Up Your Social Media Game (HubSpot). News & Notes

Top Internet strategy, marketing and technology links for the week of September 1, 2012

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Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes

Top Internet strategy, marketing and technology links for the week of May 19, 2012

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Ways Marketers Should be More Like Bob Marley  (HubSpot). 10 Simply Awesome Examples of Email Marketing  (HubSpot). Enlightening Infographics About Email Deliverability  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). ProBlogger). Future Lab).

Top Internet strategy, marketing and technology links for the week of June 2, 2012

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10 Pinterest Infographics: Visual Explanations for a Visual Social Network  (HubSpot). How the Big Social Networks Use Email to Increase Engagement  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 2, 2012… How print and social media can go wrong  (Simply Zesty). Begin With a Referral in Mind  (Duct Tape Marketing).

Top Internet strategy, marketing and technology links for the week of January 7, 2012

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained (HubSpot). Reasons You’ll Get Buried Alive Without Quality Content (HubSpot). 11 Sure-Fire Ways to Increase Email Click-Through Rates (HubSpot). 17 Silly Missed Lead Generation Opportunities (HubSpot). Tools to Battle Social Media Content Overload (HubSpot). Your Local SEO Checklist For 2012!

Top Internet strategy, marketing and technology links for the week of December 10, 2011

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Everything You Need to Know to Dominate Local Search (HubSpot). Silly Google+ Business Page Mistakes to Fix NOW (HubSpot). Essential Steps to Sales Lead Follow-Up (HubSpot). Your Complete Guide to Measuring Email Marketing Success (HubSpot). Epic Marketing Uses of LinkedIn Answers (HubSpot). Twitter Launches Brand Pages for Business Accounts (HubSpot).

Top Internet strategy, marketing and technology links for the week of April 14, 2012

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How Closed-Loop Marketing Works  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). Five Twitter Tips for B2B Marketers  (Marketing Profs). News & Notes