| | | Sales Prospecting Perspectives | |  Hubspot | 11 articles |
| Page 1 of 1 | Previous | Next | SALES PROSPECTING PERSPECTIVES AUGUST 31, 2012 B2B Marketing Takeaways From Inbound 2012 I was lucky enough to be one of the 2712 people who were able to attend this years Inbound 2012 Conference presented by HubSpot. HubSpot did a great job with production and content for the conference and made some very big announcements regarding their product. It was a phenomenal conference, full of informative presentations and a great list of keynote speakers. The one thing you walked away with when you left, other than the 100 new applications being released as part of HubSpot3, was that there is a monumental shift in marketing and the way we need to approach prospects. | SALES PROSPECTING PERSPECTIVES MARCH 18, 2013 Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences Most events (I hate to say all, but it should be by now) have now taken to associating a hashtag with the event, ex: #inbound12 for HubSpots Inbound 2012 Conference. Recently one of our Directors asked me to speak with his teleprospecting team on leveraging social media channels for prospecting. Of course I was excited to do so since sales teams always seem to be the last ones to embrace the value of using new tools. While speaking with the business development reps, one skeptical sort raised their hand to ask a question. think not! | | | | | |
| SALES PROSPECTING PERSPECTIVES SEPTEMBER 17, 2012 "Salesy" Email Subject Lines Will Get You Free Admission To Your Prospects Spam Filter We soon began to pay close attention to viewership through our trusted partner HubSpot. A few years ago I was tapped to assist with the blogging effort at our organization and I feel I embraced the challenge with open arms. soon found it to be a great way to collect my thoughts and share my opinion on the hot topics facing me and my team. It was important for me to feel that the content I was sharing was compelling enough for the folks subscribed to the blogosphere. What we soon came to realize was that the name of the title of the blog topic played a huge factor. | SALES PROSPECTING PERSPECTIVES JULY 3, 2012 Is Your Marketing Content Leaving Footprints In The Sand? recent HubSpot webinar recommended sharing 15 pieces of content a week that are not from your company or website. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? What can you do to differentiate yourself and get more views for your content? Instant access to information has never been easier thanks to the internet and social networking sites, so how do you get your content out to the public to be surfed on the world wide web? Do a key word search on blog syndication and insert your industry. | SALES PROSPECTING PERSPECTIVES NOVEMBER 19, 2012 5 Marketing Tools I Am Thankful For Marketing Automation Software - Whether you use HubSpot (like us), Optify, Eloqua, Marketo, or any of the other automation tools that are available, every marketer can agree that these make it much easier for us to do our job. With the Thanksgiving holiday less than a week away, I thought it would make sense to do a post discussing some of the tools I use that really make my job easier. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks. Hootsuite - Currently I am managing nine different twitter accounts for our organization. | SALES PROSPECTING PERSPECTIVES JUNE 7, 2012 Cancer Sucks So Let's Do Something About It Our friend Trish Bertuzzi, President & Chief Strategist at The Bridge Group , organized the event along with HubSpot. The AG team impresses me every day with the amazing work they do for our customers, uncovering and delivering qualified opportunities. But yesterday they took my respect to a whole new level. They stayed late, and made additional calls to help the Dana Farber Institute raise money to fight cancer. In an hour and a half, team AG raised just under $6000 to help a 7 year old boy named Carlos in his fight against brain cancer. Below is a note from Trish. Expand. Optimize. | | | | | | | |
| - Sales Prospecting Perspective Weekly Recap - Week of January 7, 2013
Inbound marketing has made great strides, with the help of HubSpot of course, and should be a part of any company's marketing strategy. We are back from our hiatus and hope everyone enjoyed their time with friends and family over the Holiday's. We had some great blogs this week, which I'll recap for you shortly, but first I wanted to share a post that recieved a lot of interest on my social networks when shared this week. But as Mike points out, “the truth is that inbound marketing is not a replacement for traditional prospecting activities. It’s a supplement to them.” MORE >> - Sales Prospecting Perspective Weekly Recap - Week of November 19, 2012
Our marketing automation software was the first tool I mention, giving me the ability to manage our blog, web traffic/analytics, lead conversion, and CTA's from the same portal (we use HubSpot). I hope everyone enjoyed their time with family and friends yesterday and nobody over did it too much with their turkey dinner. Today marks one of the busiest shopping days of the year, so avoid the stampedes and squabbling over this years "must have" toys. It's an interesting topic that will continue generating discussions and it's a great read and worth the few minutes of your time. MORE >> - Want to Fail at Telesales?
For some great information on effective voicemails, check out expert sales trainer Jill Konrath's most recent entry on inbound marketing guru HubSpot's blog. I can't stand most telesales reps. cringe when I pick up the phone only to hear a teleprospecting rep jump into a 5-minute spiel on the benefits of whatever product/service they are providing. respect that they are trying to do their job, and I always give them a few seconds to catch my interest (mostly because of the industry I am in) but 9 times out of 10 I am itching to get off the phone after 10 seconds. MORE >> - Sales Prospecting Perspective Weekly Recap - Week of June 4, 2012
We were able to raise almost $10,000 thanks to the help of Trish Bertuzzi with The Bridge Group and HubSpot. As the Phoenix rises up from the ashes, so does our Weekly Recap, as we get you caught up on anything you may have missed from this week. We also found some great content that we thought would be beneficial to our readers and we wanted to share. Our friends at Software Advice had this great video post on lead scoring and we thought it would be a beneficial read for our audience. Below you will find the rest of this week's blogs to read and share with your friends. MORE >> - Sales Prospecting Perspective Weekly Recap - Week of August 6, 2012
source: HubSpot). We had a really great week this past week, including some really insightful blog posts, which I'll recap for you shortly. First I wanted to highlight a really great post I read this week and thought it was worth sharing. Dan Baum wrote a great article on Lead Generation and revealed 13 Mind-Blowing Lead Generation Statistics. Dan provides some great, and in some cases eye opening statistics regarding lead generation. My favorite statistic out of the 13: 1. Inbound Leads cost 61% less than Outbound Leads! Now, on to our recap of the week. Monday, August 6, 2012. MORE >>
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