| | | Sales Lead Insights | |  Hubspot | 3 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS MARCH 3, 2010 Are inbound leads really leads? I believe the majority are not. believe that if studies like HubSpot’s The State of Inbound Marketing 2010 , instead of categorizing all inbound inquiries or responses as “leads,&# rather talked about a lower cost per “prospect&# from inbound than from outbound marketing, the results would be a more accurate reflection of reality. Look beyond the hype and you’ll see that even inbound marketing companies like HubSpot use outbound marketing tactics such as e-mail and telemarketing to proactively follow up on, nurture and qualify their inbound inquiries. Don’t believe that? | SALES LEAD INSIGHTS NOVEMBER 17, 2010 B2B marketers: Please don’t believe everything you read. One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?" " Brian's answer was, "B2b companies are way too obsessed with the middle of their funnels—[i.e.,] what do I do once I get a lead?—and —and not nearly interested enough in how the heck do I get more leads in the first place. " In my opinion Brain couldn't be more wrong. | | | | | |
| SALES LEAD INSIGHTS DECEMBER 29, 2009 B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog.&# This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation. Mac, that’s a good question. see companies frequently making these two common mistakes: First, not having a strategy. | |
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