| | | Paul Gillin | |  Hubspot | 3 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN OCTOBER 5, 2011  Direct Marketing Doesn’t Have to Suck HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. They fooled me good. Dump the Junk. | PAUL GILLIN JUNE 9, 2011  How Much Should You Pay For Content? Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. You’re better off investing in professional communicators and teaching them what they need to know about your business. | | | | | |
| PAUL GILLIN MARCH 8, 2013  Slides and Video Cover What You Need to Know About Search Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. Related articles. | |
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