| | | Industrial Marketing Today | |  Hubspot | 11 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY JANUARY 15, 2013 Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial salesThere is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. | INDUSTRIAL MARKETING TODAY OCTOBER 14, 2011 What You Ought to Know About Inbound Marketing View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Content Marketing Inbound Marketing Industrial Marketing Automation Digital marketing HubSpot Industrial Marketing marketing automationConfused about Inbound Marketing? Never heard of it? Click here to view the embedded video. In the past I’ve written about manufacturers such as Indium Corporation and Miller Electric Manufacturing Co. and their success stories of inbound marketing with content. There is still quite a bit of confusion out there. | | | | | |
| INDUSTRIAL MARKETING TODAY JANUARY 14, 2011 Content Marketing: Think Like a Publisher, Act Like an Investor Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content. | INDUSTRIAL MARKETING TODAY SEPTEMBER 6, 2011 Industrial Blog Sites Revisited B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. | INDUSTRIAL MARKETING TODAY JANUARY 3, 2011  Why Your Sales Funnel May Run Dry Without a Business Blog Source: HubSpot ). Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. The answer is a resounding yes. | INDUSTRIAL MARKETING TODAY JUNE 4, 2011  Industrial Blogs for Lead Generation Using Inbound Marketing Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing). If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with ever-shrinking budgets is a given these days. Let’s say you are a Tier II parts manufacturer for the automotive industry. | | | | | | | |
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INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010  B2B Lead Generation Using a Business Blog
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post. MORE >> -
 How to Use a B2B Blog to Win Customers and Influence Prospects
If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” of Tiecas, Inc. MORE >> -
 Focus on Content in B2B Marketing
Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. MORE >> -
INDUSTRIAL MARKETING TODAY | TUESDAY, APRIL 20, 2010  Social Media and B2B Marketing Do Pair Well
The second report on social media and b2b marketing is from HubSpot. Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media. m happy to see that’s no longer the case. Watch this short video as Michael explains what’s in this report. Don’t forget to check out Social Media Success Summit 2010. MORE >> -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 21, 2010  Generating More “Educated Leads” on a Small Budget
To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? In short, they are doing things that help them get found online. All I can say is WOW! In the video below, Holly explains their process. All Rights Reserved. MORE >>
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