Industrial Marketing Today

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HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Industrial Marketing Today.

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Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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What You Ought to Know About Inbound Marketing

Industrial Marketing Today

View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Confused about Inbound Marketing? Never heard of it? Click here to view the embedded video. In the past I’ve written about manufacturers such as Indium Corporation and Miller Electric Manufacturing Co.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

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Industrial Blog Sites Revisited

Industrial Marketing Today

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Source: HubSpot ). To prove my point about business blogging for lead generation, here is an eye-opening statistic – marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies. A business blog feeds your sales funnel.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers.