grow - Practical Marketing Solutions

Trending Sources

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. “Are you sure that’s the right goal?” ” I asked. Can you work with us?

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. disagree.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Hubspot tends to view inbound marketing as an engine for leads.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Inbound is Hubspot’s latest interesting project, a community site for marketers. careers Content distribution Google techologies innovation productivity Social Media Tools visual communication austin kleon coursera evergreen hubspot kiki schirr Malcolm Gladwell marketing resources skillshareBy Kiki Schirr, {grow} Contributing Columnist. General Learning Resources. Udemy. Primer.

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Generate processes and workflows for the above operations so your automated campaigns can be put together with ease - Figure out ways to automate time-consuming tasks (HubSpot has the idea) - Look to the future: train the team and make lead management an automated task. You’re not doing enough of it.

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

It allows you to install some code on your site or in your app and to send all the data recorded to multiple services (like Mixpanel , Hubspot , or more) at once. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools. Images.

Tools 119

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For For example, HubSpot is first to release guidebooks their target market needs to create success. When something changes in online marketing, HubSpot is there with a guide to manage the change. They Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

As digital ad options dry up, marketers turn desperate

grow - Practical Marketing Solutions

Sniply lists an impressive group of customers on its site: HubSpot, Deloitte and Salesforce to name a few. A parable. One day I went in to my boss with a breakthrough idea. “Boss! found a way to make money off of other people’s websites, the best content websites in the business in fact.” ” “Really?” ” he said. “Tell me more.” TotalNews.

Ads 105

Content Marketing Playbook: Strategy and Roadmap

Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

What would I do if I were starting my blog from scratch?

grow - Practical Marketing Solutions

Read There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. So I changed it. My niche is me.

What’s Your Content Cadence?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous. What’s Content Cadence? It was a good post.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

Related Stories Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule 10 reasons why Twitter is content marketing’s best friend. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand.

The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers.

Brand 96

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

8 Practical motivations to blog when no one is reading it

grow - Practical Marketing Solutions

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! 5) Upgrading your skillset. Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! 5) Upgrading your skillset. A friend of mine was pretty down about his blogging recently. readers a day.

The future of integrated selling is now

grow - Practical Marketing Solutions

It’s direct, honest and even in your face about what it is going to take to sell successfully in a world where your biggest competitor might be inbound leads from Hubspot. I was lucky enough to be able to interview the author about this important new book … Mark Schaefer: John, I love the new book. If you need a guide to selling in the digital age, it has arrived. Am I wrong?

No one cares about what you know, until they know you care

grow - Practical Marketing Solutions

In the words of Hubspot’s Joe Chernov, “it’s up to the influenced to decide if you are influential.”. In the words of Hubspot’s Joe Chernov, “it’s up to the influenced to decide if you are influential.”. By Mark Masters, {grow} Community Member. No one cares about how much you profess to know or how good your business is. When People Start to Care. The Ways to Show You Care.

Field 92

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

Related Stories How to beat Hubspot at its own game Four critical Social Media Lessons I learned from my 4 year old Gary Vee and the Empire of Favors Social media and the forgotten business opportunity My most important lesson in business almost killed my blog. I have had several requests to write about handling negative comments on the web. And yet, you will get complainers. Follow up.

Plan 100

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Why you’ve already missed the hottest marketing opportunity

grow - Practical Marketing Solutions

Related Stories Content Shock: Why content marketing is not a sustainable strategy Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Facing tough choices — Paid versus organic reach Six Arguments Against Content Shock. By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? The result?

Resistance to Change and Surviving Content Shock

grow - Practical Marketing Solutions

also turned it into a fun and fast-paced speech which I have been delivering to enthusiastic reviews around the world. (PR News and HubSpot cited it as one of the top talks of SXSW). also turned it into a fun and fast-paced speech which I have been delivering to enthusiastic reviews around the world. (PR News and HubSpot cited it as one of the top talks of SXSW). Hang with me?

Dwell 83

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot''s Inbound conference in Boston.

Four key marketing lessons to propel us into 2014

grow - Practical Marketing Solutions

Related Stories How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule Gary Vee and the Empire of Favors Time to re-think your business: “Competitive advantage” no longer exists. By Kerry Gorgone, {grow} Contributing  Columnist. 2013 is over. In part, as. Think bigger. 2013 is over.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Why Do Companies Struggle with Social Media ROI? 23 Facts

grow - Practical Marketing Solutions

82% of marketers who blog see positive ROI for their inbound marketing (source : HubSpot ). By Rob Petersen, {grow} Community Member. Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. We come back.

ROI 78

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. HubSpot is a marketing software company based in Cambridge, MA that makes inbound marketing and lead management software. Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers. 

Work 107

Social media success: Do you have the right people on the bus?

grow - Practical Marketing Solutions

by Giuseppe Fratoni Related Stories Executives long for “customer-activated company” but social media is a stumbling block Moving your business from digital grief to social media enlightenment How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Time to re-think your business: “Competitive advantage” no longer exists.

How Your Family Affects Creativity and Your Content Marketing Success

grow - Practical Marketing Solutions

There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. Standing out, on the other hand, is difficult. Without.

31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:   Marketer’s Guide to Creating Buyer Personas. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:  Marketer''s Guide to Creating Buyer Personas. By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why.

A Content Shock Parable: The Consumer View

grow - Practical Marketing Solutions

Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. hours per day in 2000 and 4 hours in 1980. In fact, I agree with him.

View 68

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces.  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it? 

The Content Mill: Can Quantity Beat Quality?

grow - Practical Marketing Solutions

The Hubspot Problem and the content mill. Schaefer Hubspot''s only emotional tie with me is a negative one —. I think the role of “content” in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? How quantity works against quality.

RSS 64

What are the boundaries of inbound marketing?

grow - Practical Marketing Solutions

The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach. Hubspot shows that you also need traditional sales and advertising tactics. Or does it?

How social media saved our church

grow - Practical Marketing Solutions

In our first month of operation we had exactly one visitor to our site, and then a few more each month.  I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. A few weeks ago I offered the opportunity to write a guest post (among other prizes!) as a tribute to everyone’s support for 1,000 blog posts here on {grow}.

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

Think about any of HubSpot’s “Grader” widgets.  It’s impossible to grade your social presence without urging your friends to do the same. 5.    Think: Spheres of influence. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  B2B is a unique beast.  What do you think?

Buzz 51