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| | GREAT B2B MARKETING
APRIL 4, 2011 [Hubspot] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
According to HubSpot, 78% of Internet users conduct product research online. B2B Marketing is a tricky business with a lot of moving parts. To do it right, you need the answers to the appropriate questions. Here are five to get you started: Is what you offer a commodity or a differentiated product or service? This is a critical question because it will determine how you must market to be successful. A differentiated product or service has advantages, but it must usually contend with a much smaller market niche. Can you be successful in your chosen market space? In some markets (e.g.
APRIL 4, 2011 | GREAT B2B MARKETING
[Hubspot] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
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