According to HubSpot, 78% of Internet users conduct product research online.  B2B Marketing is a tricky business with a lot of moving parts. To do it right, you need the answers to the appropriate questions.  Here are five to get you started: Is what you offer a commodity or a differentiated product or service?  This is a critical question because it will determine how you must market to be successful.  A differentiated product or service has advantages, but it must usually contend with a much smaller market niche. Can you be successful in your chosen market space?  In some markets (e.g.