| | | Earnest about B2B | |  Hubspot | 4 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B SEPTEMBER 11, 2012 Vital Statistics for B2B Marketers Two. Inbound vs. Outbound Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats. The way businesses buy is changing. out of 10 business buyers say when they are ready to buy, they will find you. 81% of them start the process with a web search. Content is still king. | EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s Source: Hubspot. Source: Hubspot. Source: Hubspot. Source: Hubspot. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So 22% of the budget goes on events. to come back to you. | | | | | |
| EARNEST ABOUT B2B SEPTEMBER 27, 2011  This is the week that was: Leo has left the building The ever helpful people at HubSpot win this one hands down with their 100 Awesome Marketing Stats, Charts and Graphs. View more presentations from HubSpot Internet Marketing. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. New ones.’ We like it a lot. | EARNEST ABOUT B2B APRIL 19, 2013 The big barriers to big data for b2b marketers The likes of Eloqua, Silverpop and Hubspot shine a light on what prospects are doing and how they are interacting with your business. 'Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Your customers’ buying behaviours are changing, industry experts are shoving social and digital myths down your neck and worst of all your CEO is losing patience with woolly results from marketing campaigns. Then came along big data. The measurement super hero. | |
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