Earnest about B2B

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

HubSpot calendar – we use HubSpot. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Their made-up homonym , not mine. We haven’t got resource to generate content all day long.”.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

For advice on planning your inbound strategy try this guide from Hubspot’s blog , or find even more tips at the Hubspot Academy (although arguably it’s less useful for advice on dating). Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). It’s as much about what you say.

Marketing Personalisation with the Father of the Bride

Earnest about B2B

Likewise, Hubspot found that in a study of 93,000 calls-to-action and millions page views over a 12 month period, targeted calls-to-action had a 42% higher view-to-submission rate. "Although my schedule is very busy, I decided to take time out to write you a peronal reply". Or at the very least he was very, very funny. Well, sort of. Increased click through rates and cut through.

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Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. Training.

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week. Tasty.

For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Speaking on the HubSpot Growth Show recently, Jason Bosinoff one of the founders of Airbnb explained the reasons behind the company’s exponential growth. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. Having once been on the receiving end, I’ve got to say it’s a surprisingly effective tactic.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Source: Hubspot. Source: Hubspot. Source: Hubspot. Source: Hubspot. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So 22% of the budget goes on events. respectively.

This is the week that was in B2B: It’s back in business

Earnest about B2B

Here at Earnest we’re all for B2Bers getting a little more scientific in their marketing efforts so we were delighted to see a recent blog post by the good people at HubSpot. Summer is well underway. The British weather has returned to business-as-usual. The client and agency world is busy preparing its annual autumnal campaign binge (beware b2b buyers you won’t know what’s hit you). We did.

Content Marketing Playbook: Strategy and Roadmap

Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

"The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember

Earnest about B2B

After lunch, HubsPot''s VP of content, Joe Chernov talked us through the recent "state of Inbound" document. Tomorrow, Thursday is the final day of HubSpot and everyone needs to face up to going back their real lives. Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). Fear of bucking trends and fear of doing something different. Conscientious.

B2B Summit Crunched

Earnest about B2B

60% of the sales cycle is over before a buyer talks to a sales person (Kieran Flanagan, Hubspot). Great content is the best sales tool in the world (Kieren Flanagan, Hubspot). Be a brand that people want to spend time with (Kieran Flanagan, Hubspot). Everything you need to know from the people in the know. ?b2bsummit. b2bsummit. 400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June. We came, we saw, we crunched…. The grass is looking greener on this side of the fence. Welcome to the consumerisation of B2B….

Building a case for lead nurturing

Earnest about B2B

But HubSpot quote the Search Engine Journal’s report that inbound leads cost 61% less than outbound leads – so the upfront resource investment will more than pay you back in the medium to long term. Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message. Enough clichés. Lead nurturing is a powerful strategy.

The big barriers to big data for b2b marketers

Earnest about B2B

The likes of Eloqua, Silverpop and Hubspot shine a light on what prospects are doing and how they are interacting with your business. Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Your customers’ buying behaviours are changing, industry experts are shoving social and digital myths down your neck and worst of all your CEO is losing patience with woolly results from marketing campaigns. Then came along big data. The measurement super hero.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

"Don't listen to so-called experts" HubSpot Inbound 2014 - Monday 15th September

Earnest about B2B

After many months in the planning, today saw the start of HubSpot''s annual ''Inbound'' conference in Boston. While the conference begins for real tomorrow, today was a chance for everyone to register, for all HubSpot partners to come together and for early-comers to hear "Lessons from Steve Jobs" by former Apple evangelist, Guy Kawasaki. HubSpot Tips Inbound2014

The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September

Earnest about B2B

Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. This point was echoed by Dharmesh Shah and Brian Halligan (co-founders of HubSpot) in their joint keynote which finished the afternoon before HubSpot happy hour. Both Dharmesh and Brian talked about HubSpot''s role in delivering growth through "Perspective, People and their Platform".

CRM 1

"In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September

Earnest about B2B

This was what Martha Stewart told us in her keynote that opened the final day of HubSpot''s Inbound 2014 conference. The HubSpot team''s enthusiasm and hospitality has been outstanding and much appreciated. "The internet hasn''t simplified anything. It''s made everything much more complicated". agree with her. It is complicated. Brand Martha seems to be fit and strong despite this.

I went to INBOUND15 and all I came back with was this lousy blog post

Earnest about B2B

Welcome to INBOUND15 – HubSpot’s annual shout out for the Inbound Marketing cause. Here’s what I learnt along the way: The Inbound Movement is well and truly gathering pace HubSpot coined the term ‘ Inbound marketing ’ way back in 2005. 14,000 marketing fanatics, 4 days, 1 mega-event dedicated to the Inbound movement. Take one hangar sized convention centre in Boston, US. Shame.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Changing the game for Intelliflo - an inbound marketing case study

Earnest about B2B

This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations. Intelliflo is an award winning software revolutionising the UK Financial Advice industry. Previous site homepage. B2B Marketing

Changing the site and changing the game for Intelliflo

Earnest about B2B

They needed to rethink things and get onboard the Hubspot Inbound approach! Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation. Previous site hompage. B2B Marketing

Painting a vivid vision of the future is easier than you think

Earnest about B2B

Cameron Herold was interviewed by Mike Volpe on the Growth Show Podcast from HubSpot. Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. For anyone who said there was no money in junk, they’re wrong. Sound familiar? The how. It’s this simple.

This is the week that was: Changing face of social

Earnest about B2B

Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. The Earnest weekly round up. As 2015 gets off to a storming start, our inboxes have been flooded with all things interesting. Visualisation of the week.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

State of Inbound 2014: The speed read

Earnest about B2B

All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. And as interest in inbound continues to pick up pace, you could say HubSpot’s tips and tactics have never been more relevant. Worthy of note is a sea change that has occurred in inbound marketing this year.

How buyers' new "subscriptions psychology" will effect B2B marketers

Earnest about B2B

Accountancy software and marketing automation platforms such as Xero and Hubspot , for example, have enabled businesses to stop having to ‘buy in’ programmes to run their operations – and instead essentially rent them on a monthly basis, dialling up or down depending on their needs. We are living in an increasingly subscription-based world. But that’s exactly what’s happening. Where next?

This is the week that was: All things inbound

Earnest about B2B

He was in the windy city of Boston to see the great and good of Inbound marketing at ‘Hubspot Inbound 14’ Four days’ worth of talks, debates, parties and meetings is a whole lot of information, so this week we created ‘Inbound 14 Crunched’ – a slideshare of all the best facts, stats and quotes from the conference. Here’s what we dug up. Enjoy.

This is the week that was: #inbound14

Earnest about B2B

Goes to our very own Andy McKay who provided a daily round up of the HubSpot Inbound conference all the way from the US of A. A round up of the great and good in B2B marketing. This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. Like these: Marketing trend of the week.

This is the week that was: Pixels of Furry

Earnest about B2B

This week HubSpot released its annual report on the state of inbound marketing in 2014. The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. Report of the week. Download, read and enjoy it. Get the report. Read the blog.

The lay of the land – benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation. Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points.

#GrowWithTwitter - What you missed and what you need to know about the latest developments from Twitter

Earnest about B2B

Success stories from B2B brands like HubSpot and New Relic were cited. All the latest developments at Twitter - and what they mean for B2B and B2C marketers alike. Earnest crossed May Day protests and police cordons to make it to #GrowWithTwitter yesterday. Here’s your guide to what we learnt. 1. Twitter is where it’s @ online. 255m+ active users worldwide. 15m+ users in the UK.

The lay of the land ??? benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation. Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. They were used to ensure constancy of measurement; to literally give them the lay of the land. We made new and different marks so that we could see what the lay of that land looked like.

This is the week that was

Earnest about B2B

Campaign advice of the week came courtesy of Hubspot identifying three campaign approaches holding marketers back. As the penultimate week of January draws to a close, and the world gets busy breaking new year’s resolutions and falling back into routine, we reflect on the best blog posts, articles and other such content that has both entertained and inspired us over the last 7 days. Behavioural economics article of the week. Take for example, an NPD survey we read about this week. It all came down to familiarity. In Fast food chains you don’t get the full service experience.

This is the week that was: Leo has left the building

Earnest about B2B

The ever helpful people at HubSpot win this one hands down with their 100 Awesome Marketing Stats, Charts and Graphs. View more presentations from HubSpot Internet Marketing. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. The Blog Tree: New Growth.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. disagree.