hubspot search engine optimization marketing automation low cost marketing software web contact management genooI had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. ve revised my big list of demand generation vendors to reflect this. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. per month per user. MORE >>

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. HubSpot didn’t make that claim for its Performable deal, which shows an admirable sense of reality. MORE >>

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. The extension into email is a particularly significant step for HubSpot, placing it in more direct competition with other small business marketing systems like Infusionsoft , OfficeAutoPilot and Genoo. MORE >>

Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. The most notable is Eloqua, which as a public company has to report its results. million) but just 28% in the second half ($50.7 MORE >>

We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.) The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. Myth busted. MORE >>