Ron Fink, partner at Strategic Marketing Solutions, discusses Inbound Marketing on the Hubspot Blog. Strategic Marketing Solutions had to adapt to the disruptive technologies of the digital revolution in order to continue to provide engaging, measurable and profitable marketing solutions for their customers. They embraced the inbound marketing process: Get Found --> Convert --> Analyze. Benefits of Inbound Marketing: Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other. View Original Article MORE >>

From Hubspot, here's an infographic based on their factbook, "47 Stats for Remarkable Holiday Marketing Campaigns". From: HubSpot Marketing Software. Top Holiday Marketing Techniques for the 2012 Holiday Season. View Original Article MORE >>

Hubspot survey of business executives showed that the majority felt that blogs were a cheaper source of leads than any other method of lead generation. From Jeff Bullas, a look at the marketing benefits for a business that commits to blogging. Because of cost, small businesses have been leading the way on blogging and inbound marketing. 10 Benefits of a Business Blog. Exposure. Traffic and Subscribers. Attracts New Business Partnerships. Qualified Leads. Lower Marketing Expenses. Increased Sales. Customer Education. Real Time Customer Feedback. View Original Article MORE >>

Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Write down those steps and number them in sequence. Register for a Demo. View the demo. MORE >>

The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 59% of marketers use social media for 6 hours or more per week. 83% of marketers say social media is important for their business. 89% measure traffic. MORE >>