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Blogging for Business - It's Role In Attracting Target Buyers

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To understand the impact of effective blogging let''s look at the results of a HubSpot study of 4000 companies. When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market. The best value for the investment. Why is this important?

HubSpot Reveals New Tools to Accelerate Sales

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With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. Founder & CEO Brian Halligan states: "We started HubSpot because we felt the way consumers shop and buy had fundamentally changed.

Nurturing Leads with a Business Blog

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From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. View Original Article

How to Set SMART Marketing Goals

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If you are using HubSpot, you can now set goals directly in the system. Another useful goal-setting tool in HubSpot is the benchmark feature. The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

INFOGRAPHIC: Understanding Marketing Automation

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From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. From: HubSpot Marketing Software. Understanding Marketing Automation. View Original Article

First Inbound Marketing.Now Inbound Selling?

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Unless you are a HubSpot lead or customer, in which case you are plenty familiar. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy.

SLIDESHOW: Awesome Marketing Quotes

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Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." - Nancy Duarte, President & CEO, Duarte Design. Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs.

What Users Want from a Mobile Website

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From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Statistics That Indicate the Future of Marketing

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From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Personalization, Relevancy and Dynamic Content Stats.

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SLIDESHOW: Marketing That People Love

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Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article

INFOGRAPHIC: Small Business Spending on Social Media

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From the Hubspot Blog, here's an infographic about how much time and money small businesses spend on social media. View Original Article

SLIDESHOW: Upgrade Your Social Media Marketing

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From Hubspot, here''s a slideshow highlighting 20 data-backed ways to make your inbound marketing efforts in social media more successful. Tell Us Why We Should Follow You. Use Contra-Competitive Timing. Use Tall Images on Pinterest. Put Links 25% of the Way Through Tweets. Use Questions on Facebook. Use Links to Get Retweets. Stop Talking About Yourself. Say Something New. Stay Positive. Use Calls-to-Action on Facebook. Stay Away From Buzzwords. Share Links to Interesting Content. Use Photos on Facebook. Use Hashtags on Instagram. Talk About Food on Facebook. Tweet Around 4 p.m.

Inbound Marketing ROI Statistics

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Hubspot and MIT studied data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company's marketing strategy to answer questions about the return on investment from inbound marketing. Here are some of the most salient statistics from their findings. 92% of Companies Using Inbound Marketing Increase Their Traffic. 40% increased traffic by at least 75%. 85% of Companies Using Inbound Marketing Increase Traffic within 7 Months. 17% increased traffic in less than 1 month. 48% increased traffic within 2-4 months. View Original Article

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

A Calculator of the Value of Social Media Followers

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According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). Hubspot has also built an easy to use calculator at ValueOfALike.com. Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows. CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead.

INFOGRAPHIC: "Liking" Brands on Facebook

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From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. View Original Article

The Evolution of Local Search

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From the Hubspot blog, here are six predictions about local search for 2013. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google's timetable has been accelerated by Facebook's existing business integration.

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3 Cool Lead Conversion Testing Tools

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Action Grader by HubSpot. Another free testing tool is offered by the folks at HubSpot. HubSpot claims the tools is still in Beta mode, but you can learn more and access the tool at [link]. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Google Website Optimizer. Below is a video on the solution. Conversion Doubler.

Marketing Resolutions for 2013

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The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. Do email A/B tests.

Bold Social Media Risks

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From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. Share Competitor Content Hubspot has shown a willingness to give credit to worthy competitors. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. View Original Article

Why Measuring Social Media ROI Is Difficult

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The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 59% of marketers use social media for 6 hours or more per week. 83% of marketers say social media is important for their business. 89% measure traffic.

HubSpot Innovations for 2011

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Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year. Some of the features include: Content Management System (CMS) will include mobile-ready templates. Email Management templates will be optimized for mobile consumption. Competitors report will provide new benchmarks to compare social media reach for Twitter and Facebook.

HubSpot Competitor Analysis Tool

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HubSpot recently upgraded their popular Competitor Analysis tool. The tool allows businesses to keep tabs on how they’re performing against their competitors according to the most important metrics of inbound marketing. In the new Competitor Analysis tool, the overall grade is based on the new, comprehensive Marketing Grade, rather than the old Website Grader grade. Marketing Grade looks at a company’s overall marketing performance, including historical Website Grades, social media, lead generation, mobile, and other available metrics. View Original Article

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Improving Lead Capture & Nurturing With HubSpot

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HubSpot helped them with lead tracking and management, content management and marketing analytics Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads.

Social Media Content Calendaring from Hubspot

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Hubspot, like some print magazines, plans its social media calendar as much as a year in advance. View Original Article and Download Hubspot's Social Media Posting ScheduleValuable content, either interesting or helpful, keeps readers/viewers coming back. Organizations that provide that type of useful information don't typically come up with it on the fly. They create an editorial calendar and plan ahead. Not only does this create a useful framework, it allows you to see how the content supports your social marketing objectives.

Brian Halligan Discusses the HubSpot Product Road Map

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Listed in to the HubSpot User Group, where CEO Brian Halligan discussed the HubSpot road map as they shift focus from sales and marketing to product development and innovation. He also highlights how across 4000 customers, HubSpot users average a 10% increase in leads month after month. Get a Free Trial of HubSpot Inbound Marketing Software

Find Out What Companies Are Viewing Your Website - New HubSpot App!

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HubSpot just launched a new version of the Prospects application. This is yet another tool to provide additional insight so that HubSpot users can more effectively market and sell to prospects. If you're not a HubSpot customer but would like to try the Prospects app, you can request a Free Trial below This application let's marketers see information on which companies have visited their website and how they got there. Also, the newly updated app now offers even more detail including visitors from each company, content viewed, a map of their location and more.

INFOGRAPHIC: Marketing Techniques for the 2012 Holiday Season

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From Hubspot, here's an infographic based on their factbook, "47 Stats for Remarkable Holiday Marketing Campaigns". From: HubSpot Marketing Software. Top Holiday Marketing Techniques for the 2012 Holiday Season. View Original Article

INFOGRAPHIC: Expert SEO Tips

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From the Hubspot Blog, here's an infographic to tips from the tops experts from various SEO companies, which serves as a preview for Hubspot's "Learning SEO from the Experts" guide. SEO Tips From the Experts [Infographic]. View Original Article

Another Software Company Succeeds with Inbound Marketing & HubSpot

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INFOGRAPHIC: How Marketers Use Social Media

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Hubspot has created an infographic snapshot from that data. From: HubSpot Marketing Software. SEOmoz conducts an annual industry survey (6491 respondents) on the state of search engine optimization, internet marketing, and the marketing profession. Closer Look at How Marketers Are Using Social Media. View Original Article

INFOGRAPHIC: The 17 Rs of Mobile Marketing

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From the Hubspot Blog, here's an infographic of advice for getting started with mobile marketing. From: HubSpot Marketing Software. 17 R's of Mobile Marketing Infographic. View Original Article

INFOGRAPHIC: Smartphone Marketing

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From Monetate and Hubspot, here's an infographic that shows the importance of thinking about smartphones when planning a marketing strategy. How important is it to optimize your website for mobile traffic? Consider that in the last year, leading ecommerce websites have seen a 103% increase in traffic from smartphones. View Original Article

INFOGRAPHIC: The Inbound Marketing Process

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From Hubspot, here's an infographic about how to generate leads from a website. The Inbound Marketing Process Infographic. From: IMPACT Branding & Design. View Original Article

Facebook Ads That Work

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Hubspot has identified three elements are crucial for high click-through rates on AdWords. Hubspot identified ten effective Facebook ads. The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Words like ".edu"

VIDEO: Captain Inbound

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From the Hubspot, here's a humorous video that illustrates the advantages of inbound marketing. View Original Article

Google+ Presentations

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The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. Here's one from Supernova Studios. Google+ 101 Guide. View more presentations from Supernova Studios.

SLIDESHOW: Inbound Marketing in Europe

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Hubspot has presented their first European State of Inbound Marketing Report. The report provides 10 insights compiled with the help of the marketing community in Europe. Here''s a slideshow with 10 highlights and additional comments from some of the top marketing minds in Europe. View Original Article