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HubSpot Reveals New Tools to Accelerate Sales

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With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. Founder & CEO Brian Halligan states: "We started HubSpot because we felt the way consumers shop and buy had fundamentally changed.

Blogging for Business - It's Role In Attracting Target Buyers

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To understand the impact of effective blogging let''s look at the results of a HubSpot study of 4000 companies. When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market. The best value for the investment. Why is this important?

How to Set SMART Marketing Goals

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If you are using HubSpot, you can now set goals directly in the system. Another useful goal-setting tool in HubSpot is the benchmark feature. The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful.

Nurturing Leads with a Business Blog

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From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. View Original Article

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.

SLIDESHOW: Clickable Calls-to-Action Tips

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From the Hubspot blog, here''s a slideshow about CTA best practices. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like. Use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.

First Inbound Marketing.Now Inbound Selling?

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Unless you are a HubSpot lead or customer, in which case you are plenty familiar. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy.

SLIDESHOW: Awesome Marketing Quotes

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Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." - Nancy Duarte, President & CEO, Duarte Design. Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs.

INFOGRAPHIC: Understanding Marketing Automation

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From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. From: HubSpot Marketing Software. Understanding Marketing Automation. View Original Article

Content Marketing Playbook: Strategy and Roadmap

Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

What Users Want from a Mobile Website

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From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.

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SLIDESHOW: Marketing That People Love

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Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article

INFOGRAPHIC: "Liking" Brands on Facebook

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From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. View Original Article

Statistics That Indicate the Future of Marketing

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From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Personalization, Relevancy and Dynamic Content Stats.

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

SLIDESHOW: Upgrade Your Social Media Marketing

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From Hubspot, here''s a slideshow highlighting 20 data-backed ways to make your inbound marketing efforts in social media more successful. Tell Us Why We Should Follow You. Use Contra-Competitive Timing. Use Tall Images on Pinterest. Put Links 25% of the Way Through Tweets. Use Questions on Facebook. Use Links to Get Retweets. Stop Talking About Yourself. Say Something New. Stay Positive. Use Calls-to-Action on Facebook. Stay Away From Buzzwords. Share Links to Interesting Content. Use Photos on Facebook. Use Hashtags on Instagram. Talk About Food on Facebook. Tweet Around 4 p.m.

INFOGRAPHIC: Small Business Spending on Social Media

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From the Hubspot Blog, here's an infographic about how much time and money small businesses spend on social media. View Original Article

A Calculator of the Value of Social Media Followers

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According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). Hubspot has also built an easy to use calculator at ValueOfALike.com. Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows. CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead.

The Evolution of Local Search

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From the Hubspot blog, here are six predictions about local search for 2013. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google's timetable has been accelerated by Facebook's existing business integration.

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Marketing Resolutions for 2013

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The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. Do email A/B tests.

Why Measuring Social Media ROI Is Difficult

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The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 59% of marketers use social media for 6 hours or more per week. 83% of marketers say social media is important for their business. 89% measure traffic.

Statistics Every Marketer Should Know

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From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. "In the past year, Web-based email usage dropped 59% among 12-17 year olds." That group prefers text, instant messaging and social networks as primary methods of communication. 200 Million Americans have registered on the FTC's "Do Not Call" list." That equates to 2/3 of the country.

3 Cool Lead Conversion Testing Tools

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Action Grader by HubSpot. Another free testing tool is offered by the folks at HubSpot. HubSpot claims the tools is still in Beta mode, but you can learn more and access the tool at [link]. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Google Website Optimizer. Below is a video on the solution. Conversion Doubler.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Bold Social Media Risks

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From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. Share Competitor Content Hubspot has shown a willingness to give credit to worthy competitors. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. View Original Article

HubSpot Innovations for 2011

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Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year. Some of the features include: Content Management System (CMS) will include mobile-ready templates. Email Management templates will be optimized for mobile consumption. Competitors report will provide new benchmarks to compare social media reach for Twitter and Facebook.

HubSpot Competitor Analysis Tool

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HubSpot recently upgraded their popular Competitor Analysis tool. The tool allows businesses to keep tabs on how they’re performing against their competitors according to the most important metrics of inbound marketing. In the new Competitor Analysis tool, the overall grade is based on the new, comprehensive Marketing Grade, rather than the old Website Grader grade. Marketing Grade looks at a company’s overall marketing performance, including historical Website Grades, social media, lead generation, mobile, and other available metrics. View Original Article

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INFOGRAPHIC: Expert SEO Tips

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From the Hubspot Blog, here's an infographic to tips from the tops experts from various SEO companies, which serves as a preview for Hubspot's "Learning SEO from the Experts" guide. SEO Tips From the Experts [Infographic]. View Original Article

Improving Lead Capture & Nurturing With HubSpot

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HubSpot helped them with lead tracking and management, content management and marketing analytics Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads.

SLIDESHOW: Disruptive Inbound Marketing Discoveries

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Hubspot surveyed 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. From the Hubspot blog, here''s a presentation with ten inbound discoveries from the report that will disrupt marketing forever. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software. Inbound marketing is being taken seriously by the industry, and it’s gaining traction. Inbound delivers on ROI promises, providing more and cheaper leads.

INFOGRAPHIC: Marketing Highlights of 2012

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From Hubspot, here's an infographic list of 20 memorable marketing moments in 2012 that represented some monumental strides for the industry. View Original Article

INFOGRAPHIC: Perceptions of Advertisements

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From Hubspot, here's an infographic about consumers' changing views of advertising. With 76% of people thinking advertising is exaggerated, it's easy to understand more and more businesses embrace inbound marketing over traditional outbound marketing. View Original Article

SLIDESHOW: Effective Content Creation

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From Hubspot, here''s a presentation with 15 tips for fast, easy and effective content creation. Content creation is vital to inbound marketing. Compile List Posts. Teach Readers How to Do Something. Answer FAQs. Curate Remarkable Content. Forget About Length. Take Advantage of Data-Based Content. Excerpt Content. Newsjack. Produce Evergreen Content. Use an Editorial Calendar. Turn Presentations Into SlideShares. Update Historical Content. Create Video Content. Invite Guest Bloggers. Keep a Backlog of Ideas. View Original Article

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SLIDESHOW: Pearls of Wisdom From Marketing Experts

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From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. 20 Pearls of Marketing Wisdom from HubSpot All-in-one Marketing Software. Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. All we need to do is pay attention and deliver. Love data. Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating. Be prepared for the unexpected. Don''t try to do it all. Stop selling.

Inbound Marketing ROI Statistics

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Hubspot and MIT studied data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company's marketing strategy to answer questions about the return on investment from inbound marketing. Here are some of the most salient statistics from their findings. 92% of Companies Using Inbound Marketing Increase Their Traffic. 40% increased traffic by at least 75%. 85% of Companies Using Inbound Marketing Increase Traffic within 7 Months. 17% increased traffic in less than 1 month. 48% increased traffic within 2-4 months. View Original Article