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OCTOBER 7, 2015 [Hubspot] Tools that help generate blogging ideas
Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas. Every blogger knows the challenge of finding topics to write about. Quora.
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APRIL 25, 2016 [Hubspot] 15 best Big Data companies and why they stand out
The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness.
APRIL 25, 2016 | BIZNOLOGY
[Hubspot] 15 best Big Data companies and why they stand out
DECEMBER 28, 2015 | BIZNOLOGY
[Hubspot] 6 Effective tools for SMB that integrate with your existing SaaS
DECEMBER 1, 2015 | BIZNOLOGY
[Hubspot] Top online marketers on Twitter
OCTOBER 7, 2015 | BIZNOLOGY
[Hubspot] Tools that help generate blogging ideas
MAY 25, 2015 | BIZNOLOGY
[Hubspot] What does Ricky Bobby know about SEO? 31 stats
FEBRUARY 20, 2015 | BIZNOLOGY
[Hubspot] Is the CMO becoming the Chief Collaboration Officer?
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FEBRUARY 20, 2015 [Hubspot] Is the CMO becoming the Chief Collaboration Officer?
Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. Life was good.
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DECEMBER 22, 2014 [Hubspot] 37 facts on the future of Social Selling vs. Cold Calling
Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. In fact, it’s the opposite. Where is it going in the future?
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APRIL 21, 2014 [Hubspot] 25 social media listening aids to increase your hearing
71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). The numbers say loud and clear consumers make buying decisions based on what they hear from social networks.
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DECEMBER 1, 2015 [Hubspot] Top online marketers on Twitter
HubSpot — HubSpot. We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. also organized it alphabetically to avoid p **g contests. Turns out there’s 248 of us, at least the way I counted. think it’s a pretty useful list. Roberts. Kintigh.
BIZNOLOGY | THURSDAY, MARCH 28, 2013 [Hubspot] Push versus Pull Marketing: In B2B, You Need Both
Hubspot promotes it. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound Inbound marketing is all the rage today. Marketo promotes it. Seth Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. How wrong they are. And here’s why. Simply put, B2B marketers need a mix of push and pull. MORE >>
BIZNOLOGY | THURSDAY, JUNE 27, 2013 [Hubspot] 7 steps to a better B2B landing page
Hubspot offers some excellent tips in this area. Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. You could say it’s the landing page is where your campaign pays off. But I am still seeing obvious errors. If you suspect you might be making on of them, read on. Plan for it. Mobile-enable your landing page. No excuses. MORE >>
BIZNOLOGY | MONDAY, MAY 19, 2014 [Hubspot] 24 reasons SEO and social media are inextricably linked
Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. MORE >>
BIZNOLOGY | MONDAY, JANUARY 14, 2013 [Hubspot] 21 stats show CMOs leap before they look at ROI
source: HubSpot ). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Does longer tenure put more or less pressure on CMOs? If you have a longer tenure, you have greater pressure to live with results. How are CMOs doing? source: Bazaarvoice ). source: AdAge ). MORE >>
BIZNOLOGY | MONDAY, DECEMBER 28, 2015 [Hubspot] 6 Effective tools for SMB that integrate with your existing SaaS
Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Here are six tools that can harness the power of two platforms as one and improve business efficiency. Implement Chrome Extensions. Hootsuite users can click the Hootsuite extension (called Hootlet) to post or schedule a share of a given web page. MORE >>
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