B2B Marketing Traction

FEBRUARY 14, 2013

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

JANUARY 10, 2012

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 5, 2013

I thought Mike Volpe made some good comments on this event in a recent Hubspot Weekly Marketing Update , available as a podcast or online as a video. Focus on integrating private and work lives. Watch/listen to the last few minutes.) He said that both sides involved could have acted differently: 1.)

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Hubspot suggests that you take information from your Press Releases and create blog entries.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

OCTOBER 2, 2015

I use a diagram ( originally developed by Hubspot ) such as the one above to show clients how their use of social media and traditional marketing integrate to drive traffic to their website, the center or “hub” of their marketing system.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JANUARY 23, 2013

According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity.

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Social Media Media Stats Youtube 100

B2B Marketing Traction

JULY 31, 2014

Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. BTW, y ou are planning your marketing on a regular basis, aren’t you? Decide How to Structure Your Content Marketing Team by David Booth of Revenify. Do you want to start a successful blog?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100