| | | B2B Marketing Traction | |  Hubspot | 9 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION APRIL 9, 2013  A Practical Social Media Strategy for B2B Marketers like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. 'Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. ” And, where is “there?” | B2B MARKETING TRACTION JANUARY 23, 2013  6 Basic Social Media Results You Need to Track According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. mozRank. Twitter. Facebook. LinkedIn. YouTube. | | | | | |
| B2B MARKETING TRACTION APRIL 5, 2013  Why Your Rant is Not Right for Social Media thought Mike Volpe made some good comments on this event in a recent Hubspot Weekly Marketing Update , available as a podcast or online as a video. Mike went on to explain that at his company, Hubspot, they focus not on the separation of private and work life in social media, but on integration, because what you do on both sides can come back to bite you on the Internet. ” p. | B2B MARKETING TRACTION AUGUST 19, 2011  Social Media Messages – How Many are Enough? Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. Read my previous post, Is Your Marketing Plan SMART? for more on this. How long should they be? | B2B MARKETING TRACTION MARCH 12, 2013  5 Things You Need to Run Effective Marketing Meetings You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Run your marketing like your business. What makes an effective marketing meeting? | B2B MARKETING TRACTION FEBRUARY 14, 2013  How to Love Your Customers with Inbound Marketing It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. Love them. Nurture? Be original. | | | | | | | |
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B2B MARKETING TRACTION | TUESDAY, JANUARY 10, 2012  What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. ” Again, Popshared.com’s list of popular Hubspot headlines shared this week on social media include: How a 9-Year Old Successfully Newsjacked the GOP Primary. When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. MORE >> -
B2B MARKETING TRACTION | TUESDAY, OCTOBER 4, 2011  You Paid for More Traffic to Your Website – Now What?
In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. Content. MORE >> -
B2B MARKETING TRACTION | MONDAY, FEBRUARY 22, 2010  Blog with Discipline to Get Marketing Results
recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Hubspot suggests that you take information from your Press Releases and create blog entries. Tweet. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. have my own ideas, and I’ve also surveyed some of my favorite blogs about blogging. MORE >>
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