And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  The new blog goes live, and you’re feeling great, check that one off the to-do list. MORE >>

we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Come see us at Dreamforce and feed your inner germophobe! Share and Enjoy. MORE >>

A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. The author, Melissa Miller, offers an interesting solution to help: a re-engagement campaign. like it. The need for such a program is well documented. MORE >>

You can find the original (courtesy of HubSpot) here. Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates. Click our logo at the top of the page if you’d like to see how things turned out. During the project I had a couple of resources always at the ready. MORE >>

This post from HubSpot provides a great method to do just that – the Marketing Hack Night – and seven steps to ensure that this power-brainstorming/content and campaign development “party” creates fresh, orginal content that you can repurpose and leverage for countless lead generation activities. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Top Twitter Tips You Should Start Using Today! Enjoy. MORE >>