Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, attract $17 million in venture capital for a social media and online marketing solution ( read more on why small business succeeds with social media ). However Mike disagrees and with good reason: HubSpot favors social media for demand generation. HubSpot’s inquiries from social media support Mike’s position.