Check out our HubSpot stars. Connect with HubSpot You checkin' out this blog lookin' for a good read? How 'bout a video to blow your mind and Twitter feed? When watchin' you might think we're from the movie 8 Mile. They have rhythm and style! Want more videos? Tune in every Tuesday on our blog, or subscribe to our YouTube page.

Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. Tags: Business Blogging Adrian Mott blog topic ideas blog writing tips blogging for business Chris Baggott corporate blogging Glen Allsopp HubSpot Kim Roach Lifehack Marko Saric Mike Consol Rick Burnes SEO ViperChill

HubSpot's content team is making decisions on future ebook topics, and who better to help us make those decisions than you -- our readers! Please complete the brief survey below to let us know what you want to learn more about in our next HubSpot ebook. Connect with HubSpot Go ahead. don't be shy! Loading.

Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows

Hubspot. Tags: Facebook Social Networks cdw cintas Cisco dell Ernst&Young Examples fan pages Forrester gartner Hubspot salesforce sodexho This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. That was just a tip I hope you caught. Dec 2009. July 2010. Increase. 51,183. 183,554. Cisco. 3,569.

Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! Connect with HubSpot Any good business owner knows that a company is as strong as the people within it, and it's important to hire smart! In other words, stay away from the zombie temps.

Connect with HubSpot What if you have so much free time on your hands (from efficient marketing, of course) that you decide to interact with your colleagues as if you were from the WWE? This video stars the folks from the popular online sketch comedy group LoadingReadyRun ! Be warned! The video's sound effects are not for the faint of heart.

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. To start, listen.

Get a Head Start on Blogging by Post-Dating a Month of Content (HubSpot, 28 October ) You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads.  Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. You find out through search.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Business Blogging Best Practices by HubSpot Blog. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Continually come up with fresh and interesting topics? Ranks.nl It was riveting.

B2B Web Strategy Search Engine Marketing Social Media a york times article exposing brooklyn based online business pushing add reviews and editorial commentary negative reviews   the original organic search   brian thinks not   intersects seo ranking posting hubspot blog   takes yelp converged interfaces google respected industry blogger

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0

In last week's episode of HubSpot TV guest Ann Handley, Cheif Content Officer of MarketingProfs.com, stopped by to share some marketing tips from her new book Content Rules Book and to chat it up with Mike Volpe about the week's stories. Connect with HubSpot

From Hubspot, here's an infographic based on their factbook, "47 Stats for Remarkable Holiday Marketing Campaigns". From: HubSpot Marketing Software. Top Holiday Marketing Techniques for the 2012 Holiday Season. View Original Article

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Connect with HubSpot Too bad that last one isn't so easily optimized.

recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked. However, anyone that can open a.

Connect with HubSpot What did you expect, pay-per-clue?

Connect with HubSpot Personalization was never his strong suit.

From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. From: HubSpot Marketing Software. Understanding Marketing Automation. View Original Article

10 Taboo Topics to Take Off Your Social Media Account (HubSpot). HubSpot). 8 Ways to Leverage Social Media Beyond Social Networks  (HubSpot). How to Use Email to Transform Leads Into Sales  (HubSpot). Tell-Tale Signs You Do (Or Don’t) Need Marketing Automation (HubSpot). Study: Why Do People Use Facebook?

Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat!

A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar.  After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are Very interesting stuff. 

Would You Read Your Blog? News & Notes

Connect with HubSpot Link-building just got a little more scandalous.

From the Hubspot Blog, here's an infographic to tips from the tops experts from various SEO companies, which serves as a preview for Hubspot's "Learning SEO from the Experts" guide. SEO Tips From the Experts [Infographic]. View Original Article

To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. for HubSpot: [link] ). To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. Connect with HubSpot As we hinted at last week , we were awaiting LinkedIn's AdWeek announcement with bated breath this week.

Connect with HubSpot Ever wonder how much was being spent on social media marketing? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more. Thanks to CreditLoan for creating this infographic. Free Download: 101 Marketing Charts and Graphs.

HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Recently passing 70 million members , LinkedIn has become one of the most popular social media tools along with Facebook and Twitter.

Twitter Territory 2" by HubSpot. What the World Would Be Like Without Twitter" by HubSpot. Connect with HubSpot In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web. Is Twitter a Waste of Time?"

Connect with HubSpot Talk about a tough conversion.

“At Hubspot, we have many blog creators. says Mike Volpe, VP of Marketing, Hubspot (The demand generation guru and President of Fun (and … Continue reading → Tags: Demand Generation Fearless Competitor Management best practices marketing campaigns

Thanks to Hubspot for the “ tweet this “ blog post inspiration. FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot ( Source ) TWEET THIS 4. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers.

83% of marketers who blog daily acquired a customer using their blog - Hubspot. Only 57% of marketers who blog monthly produced a customer - Hubspot. More businesses than ever are blogging regularly - Hubspot. Nearly 10% of companies have a full-time blogger - Hubspot. 'We''re fans of content marketing. It did both.

” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. Why buyer behaviour has changed. “as you’ve noticed, people don’t want to be sold to. ” Steve Jobs , CEO, Apple.

HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot "In God we trust, all others bring data." - Edward Deming. Did you know that 34,000 searches are conducted on Google EVERY SECOND? 100 Awesome Marketing Stats, Charts and Graphs.

In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound

63% of B2B Companies Don’t Generate Leads From Social Media  (HubSpot). Ways to Increase Visibility for Your Best Blog Content  (HubSpot). How to Decide Between a Dedicated or Shared IP for Email Marketing  (HubSpot). How to Analyze Facebook Insights to Improve Your Content Strategy  (HubSpot). GigaOM).

From the Hubspot, here's a humorous video that illustrates the advantages of inbound marketing. View Original Article

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

From Hubspot, here's an infographic about consumers' changing views of advertising. With 76% of people thinking advertising is exaggerated, it's easy to understand more and more businesses embrace inbound marketing over traditional outbound marketing. View Original Article

Lead Gen Opportunities PR Pros Should Seize  (HubSpot). How Google Search Works, In a Nutshell  (HubSpot). Marketer’s Guide to Optimizing Images for Google Search  (HubSpot). Why You Need Social Media, Even if Your Customers Don’t  (HubSpot). Five Tips for Masterful Pinmanship on Pinterest  (Marketing Profs).

At Salesforce.com’s recent Dreamforce event, Mike Volpe, CMO of Hubspot, held a session entitled “Death by Marketing Automation&# and launched his company’s #DeathbyMA program to encourage marketing automation users to upgrade to their inbound marketing solution. The folks at Hubspot are great and super smart.

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. See Also: HubSpot SEO Tools. See Also: HubSpot Website Tools ; HubSpot Blogging Tools. See also: HubSpot Social Media Tools.

From Hubspot, here's an infographic list of 20 memorable marketing moments in 2012 that represented some monumental strides for the industry. View Original Article

From the Hubspot Blog, here's an infographic about how much time and money small businesses spend on social media. View Original Article

“ The Modern Marketer ” by  Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. Strategy

From: HubSpot Marketing Software How do you act big? Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer.

HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Events (classes, conferences, webinars, social, etc.) Marketing

source: HubSpot State of Inbound Marketing Report 2011). source: HubSpot State of Inbound Marketing Report 2011). source: HubSpot State of Inbound Marketing Report 2011). View more presentations from HubSpot Internet Marketing. Connect with HubSpot Should my B2B company have a Facebook page?".

A metric caught my attention in a HubSpot blog post I came across today (The Email Campaign you Need to Clean Your List & Re-Engage Subscribers). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that

will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years. Hubspot: Inbound Marketing vs. Outbound Marketing. What is Inbound Marketing?

Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. We set out to find the top five B2B social media statistics. Follow Your Customers.

2) 6-Step Cheat Sheet to the Facebook Business Page Timeline Design From HubSpot. 7) The History of Marketing From HubSpot. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are!

From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine. 25 Must-Haves for a Great Website. View Original Article

want to transform a technology company, particularly a software company, into a superb marketing-savvy company like HubSpot. Don't know HubSpot? I have a dream. Do you? have a dream. Actually, I wanted to do this at a Boca Raton, FL software firm where I led marketing, but they lacked the vision.

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. HubSpot’s base is much more diverse, although the micro and small sectors still account for 75% of its base. So we’ll exclude them from further analysis.

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. But don’t expect that cost advantage to last. If not, it will be soon. Better content. Shorter Forms.

Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot

Connect with HubSpot Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. Don't miss a thing!

At HubSpot, we are always working to make are presentations better. The Science of Social Media Marketing View more presentations from HubSpot Internet Marketing. HubSpot Guidelines For Presentations View more presentations from HubSpot Internet Marketing. Connect with HubSpot Sample Slides Based on Food, Inc.

The Anatomy of Conversion-Optimized ‘Thank You’ Pages (HubSpot). 15 Tenets of Proper Email Marketing Etiquette (HubSpot). Deadly Marketing Myths BUSTED (HubSpot). Lead Nurturing Emails Every Business Should Send (HubSpot). Some Do’s and Don’ts of Social Updating (Marketing Profs Daily).

Connect with HubSpot A marketing cartoon.

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. It's no surprise.

So CNN might say, "I received an inbound link from HubSpot." In the HubSpot software , there's a Link Grader tool that tells customers when they receive a new inbound link and awards that link a grade based on how valuable it is. We at HubSpot love the anchortext marketing software. Connect with HubSpot Two reasons.

7 Reasons Social Media Is Bad For Marketing is a post by Kipp Bodnar on HubSpot Blog. According to Kipp social media has contributed many good things to marketers. But stepping back to think about it, he sees seven negatives that are clearly consequences of the growth of social media as a marketing discipline. don’t agree [.].

To learn more about ecommerce inbound marketing and the success businesses can achieve, be sure to check out the HubSpot case study about CoolProducts.com , which increased its social media traffic by 237% in just 4 months with ecommerce inbound marketing! Connect with HubSpot Enjoy!

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. Here’s how it works.

Everything You Need to Know to Dominate Local Search (HubSpot). Silly Google+ Business Page Mistakes to Fix NOW (HubSpot). Essential Steps to Sales Lead Follow-Up (HubSpot). Your Complete Guide to Measuring Email Marketing Success (HubSpot). Epic Marketing Uses of LinkedIn Answers (HubSpot). Mashable!).

Joe Pulizzi presented some interesting data at the HubSpot conference in Boston, the New … Continue reading → Tags: CMO recruiting Content marketing Customer personas Demand Generation Easy lead generation Lead Nurturing Sales 2.0 Our webinar is today – Engaging buyers with Personality. Click the link to sign up.

(This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9

eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes

Connect with HubSpot Last call for the non-stop train to lead gen eration !

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. The example below is a screenshot from HubSpot's sources report. If you're a HubSpot customer, you can use HubSpots tracking URL builder to create your tracking token.

Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Webinar Tricks Every Marketer Should Master (HubSpot). 16 Quick Ways to Squeeze More ROI From Your Blog (HubSpot). Who Owns Your Followers?

Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But Of course, it’s not only HubSpot in this crowded segment. Then there are the ever-present price wars.

News & Notes

This slideshow by HubSpot compares those marketing fantasies to what’s actually happening (marketing fact). View more presentations from HubSpot Internet Marketing. There are a lot of misconceptions about the usefulness of social media and inbound marketing techniques by both B2B and B2C companies. Marketing News & Notes

HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again.

While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. to have access to these charts for use in your own presentations Connect with HubSpot It's evident that the evolution of social media has a clear impact on marketing. Videos.

Orange Trunks (Representing Marketing / Inbound): Peter Caputa, Marketing Manager of HubSpot. Whitepaper 1: “Why Salespeople Fail” by Sandler Selling System® Whitepaper 2: “Inbound vs Outbound Marketing” by HubSpot. Duration : 29 Minutes Watch the On-Demand Video: [link]. Who generates the most value?

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. Just build it.

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. Just build it.

Source: Hubspot. Source: Hubspot. Source: Hubspot. Source: Hubspot. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. 22% of the budget goes on events.

We love Hubspot and they continually pimped Pinterest. Thomas Edison once said that he didn't fail he just figured out a bunch of ways that didn't work. That's sort of like us with Pinterest. We tried. We failed figured out a bunch of ways that didn't work. We had been receiving emails about Pinterest from marketers almost daily.

There's no question that we've drank the inbound marketing Kool-Aid over here at HubSpot. Connect with HubSpot Actually, every morning, the marketing team takes a shot of it. With a 62% reduction in lead cost, how could you even question the power of inbound marketing?

Everything Marketers Need to Measure and Prove Content ROI (HubSpot). Ways to Dramatically Reduce Email Unsubscribe Rates (HubSpot). The Ultimate Checklist for Integrated Marketing (HubSpot). 31 Fluffy Buzzwords Marketers Overuse and Abuse (HubSpot). Social Media Trends With Benefits in 2012  (Marketing Profs).

Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.  ” Looking for a new job?

User Login Email: * Password: * Create new account Request new password Powered by Drupal and HubSpot. By clicking the above link, you will have access to the upcoming and recorded webinars. NOTE: If you have not registered for IMU, you will be prompted to register when clicking the above link! No problem. Everything will be archived.)

From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites.

Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article

News & Notes

Connect with HubSpot It's almost impossible to believe that 2011 is so close to being over. Tons of great things happened in the world of marketing this year, one of which has been the creation of some awesome infographics that help provide valuable education and insight into the world of inbound marketing. Inbound Marketing Rising.

Today, HubSpot raised a $35 million mezzanine round of financing , giving us more capital to invest in our product and team, to bring more value to our customers, and to continue to help transform the world’s marketing to become more inbound and, therefore, more lovable. How HubSpot Will NOT Spend the $35 Million We Just Raised.

The first example is a post on the HubSpot blog. This is because there are a number of automated Twitter accounts that post every link on the HubSpot blog RSS. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.

Connect with HubSpot Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations. SEO Tactics.

Connect with HubSpot Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Well done, IMPACT, you captured the inbound process beautifully! Pin It. Pin It.

looked at over 40,000 HubSpot-customer landing pages. Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. Connect with HubSpot Click here to register now. The one element that every single landing page has in common is the button, all web forms have one.

At HubSpot, our marketing team creates a deck of over 200 slides each month to cover every last marketing detail. HubSpot customers can find this report in Sources.). HubSpot customers can get this report in Sources.). HubSpot customers can get this data from Sources.). Bonus for HubSpot customers! Leads by Source.