Biznology

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Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

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Digital Selling with Video in 2021

Biznology

According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective!

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Six Ways to Connect with your B2B Website Visitors

Biznology

Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. If they came to your site through their company browser, you can easily identify their firm through the IP address. Once you know the company your visitor represents, there are a variety of actions you can take.

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10 B2B Marketing Trends to Watch in 2022

Biznology

Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. And marketers are getting more creative, with both formats and applications. Social media pulls ahead. Something I would never have predicted.

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5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. Time spent: Less than an hour (maybe slightly longer if you decide to write new content).

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The Art of Reconnecting with an Old Lead

Biznology

This is an especially effective tactic if you can provide something special that your competitors can’t like a Greiner Bio One cellstar plate , or a program integration with a CRM like HubSpot. Remember, getting specific won’t turn off interested leads, but rather will give them access to the intel they need to make an informed decision.