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  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Hubspot] Why the Digital CMO Is Already Obsolete
    recent HubSpot study found that twice as many marketers say inbound marketing delivers below average cost per lead in contrast to outbound strategies like paid channel advertising and that inbound marketing is estimated to deliver 54% more leads into the marketing funnel than traditional outbound methods. inbound marketing Advertising
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. the list goes on. What should you be tracking? Circular Area.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 16, 2012
    [Hubspot] Efficiency Improves the Social Relevance of Marketing Programs
    As this hilarious Hubspot video points out, corporate digital marketing programs have become a deluge of disconnected tactics, including email marketing, social media monitoring and engagement, search engine optimization (SEO) and content publishing. In the world of digital marketing tools, “automation” is a tricky word. Well said, Neal!
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Hubspot] 12 Sneaky Psychological Biases That Affect How You Sell
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. They’re due.”. Our minds are naturally prone to these kinds of biases. Trust me!”.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Hubspot] Why the Inverted Pyramid Doesn't Work for Business Blogs
    An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video). To see this type of post in action on the HubSpot blog, check out " How to Write the Worst Guest Blogging Pitch of All Time [Template].". To make sure I’m at the top of my writing game, I read. A lot.
  • HUBSPOT  |  SUNDAY, JANUARY 6, 2013
    [Hubspot] Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week
    That's why the offer still stands for our marketing community members and devoted blog readers to sign up for a free marketing consultation with a HubSpot expert about strategizing and planning for the year ahead. In fact, a recent HubSpot study found that photos on Facebook generate 53% more Likes than text. and for your company.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Hubspot] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. 4) Play the Long Game. Properly engaging in conversations with someone is the most important part of developing a relationship. When building relationships, content and context are key. Follow their lead.
  • HUBSPOT  |  SATURDAY, AUGUST 3, 2013
    [Hubspot] WTF Is the Future of Business? Brian Solis Has an Answer
    Folks at HubSpot know him as a pal who will be speaking at our INBOUND conference this August alongside Arianna Huffington, Seth Godin, and Nate Silver. Have you ever wondered what the future of business will look like? The future of business won''t be like that. Marketers are the ones who create experiences. Suddenly all eyes are on you.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
    Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. Blogging is good.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Hubspot] 7 Common (and Dangerous) Misconceptions About SEO
    Note: If you''re a HubSpot customer using the COS blog, the Rel=Author tag is already built into your author profiles, so you only need to do the first part and add your author profile in HubSpot.). Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Hubspot] 5 Reasons Your Company Should Be Blogging
    SEO (Search Engine Optimization) : Ideally, blogs are updated regularly, which inherently lends itself to great SEO (Fortunately, SEO is built-in in WordPress.com) Hubspot has reported that companies that have active blogs receive up to 55% more traffic – including both organic search and referral traffic. use link or see badge).
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Hubspot] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    For example, if a HubSpot prospect didn''t have landing pages, I might infer that lead generation is a challenge he or she is facing; thus, in the emails leading up to a connect call, I will send along a recent blog post on improving lead generation, and a traffic and lead calculator to help determine how many leads he or she needs to generate.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Hubspot] 3 Real-Life Examples of Incredibly Successful A/B Tests
    For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 10, 2010
    [Hubspot] 50 Killer Free Social Media Icon Sets
    Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. WG Social Media Icon Set. 3.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Hubspot] The 9 Worst Ways to Use Twitter for Business
    Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Hubspot] How B2B Marketers Can Succeed on the 6 Big Social Networks
    At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog! Social media! No prob. aMvYn.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 13, 2011
    [Hubspot] K’s Top Five for the Week – February 13
    Answers to 9 Top Email Marketing Questions via @hubspot. Tweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. Take a look and let me know which pick you like the best. Essential Mobile Marketing Resources via @TopRank. Tweet This!
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. Let''s clear that up.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Hubspot] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. Not to mention frustrating.). That's why brainstorming sessions can be so helpful. The goal?
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Work Less and Accomplish More: Career Principles to Live By
    HubSpot has what they call SMART goals and FranklinCovey has Wildly Important Goals. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. Your time has to be planned in advance.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. Still not convinced?
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Hubspot] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    From: HubSpot Marketing Software. Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 3, 2012
    [Hubspot] Top Internet strategy, marketing and technology links for the week of March 3, 2012
    The Complete Guide to Setting Up the New Facebook Page Design  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of March 3, 2012…  . Blog Wise Tip 1: Diagnose Productivity Problems (ProBlogger). Blog Wise Tip 2: Know Your Motivations (ProBlogger). Do Content Marketers Compete? Spin Sucks).
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Hubspot] How to Do Great Marketing with (Almost) Zero Money
    Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Download this free guide for even more writing and editing tips. list post , a.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? Overall. Company Size.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Hubspot] Dueling Data: Is Twitter Dying? #MKTGdebate
    Source: HubSpot ). Source: HubSpot ). You may have heard we're hosting a live marketing debate this Friday. You may have also heard it's all about Twitter's livelihood. As data-fanatics, what better way to approach this topic than with some eye-popping statistics? The Stats That Argue Twitter is Alive and Well. Source: Pew Center ).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Hubspot] A Detailed Anatomy of the New LinkedIn Company Page Design
    Take a look at HubSpot's cover image as an example: Company Updates. Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. To learn more about how to set up and optimize the new design, download the full, free guide here. Overview Page. Cover Image.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    HubSpot's seen these results firsthand. When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. company trying to reach decision-makers at another company requires a different mindset and strategy. Intent. Messaging. Channel. Pretty impressive, right?
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Hubspot] How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
    Note: HubSpot users can access this data by setting up a Google Custom/Site Search box, which a HubSpot Service Provider can install on your website.) Note: HubSpot users can see how much of their search traffic has been affected by Google's update in Sources. Connect with HubSpot right? right? Not necessarily. get it?
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Hubspot] The DOs and DON'Ts of Writing Effective Calls-to-Action
    This example originally appeared on HubSpot. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. There’s good reason for this. Call-to-Action DOs. DO tell readers exactly what you’ll give them.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Hubspot] How to Transform Your Social Media Connections Into Real-Life Relationships
    Corey Eridon of HubSpot and John Bonini of IMPACT Branding & Design started talking to each other because John is a HubSpot customer. Building relationships in social media isn''t easy. It isn''t second nature, and it takes a ton of time. There''s even data to prove it. Let''s look at an example to see how this can work.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Quick Ways to Free Up More Time in Your Day
    To help you manage this growth, we're giving away the HubSpot CRM for free. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". But the truth is, freeing up time requires you to do more than identify what you can't seem to accomplish. Check out Focus Booster.
  • WRITTENT  |  TUESDAY, MAY 21, 2013
    [Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
    ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. So keep on reading.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Hubspot] 9 Pet Peeves to Avoid in Your Pinterest Marketing
    Check out HubSpot's Pinterest page for an example of how we've categorized our own boards. 7) Pinning to the Wrong Board. Pinterest has taken the social media world by storm, proving that visual content is highly effective in the world of inbound marketing. Here are the top 9 Pinterest marketing peeves and how you can avoid them.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Identify and Remedy Duplicate Content Issues on Your Website
    If you''re using the HubSpot COS, this will be taken care of automatically, so no man. 2) 301 Redirect. A 301 redirect will redirect all legacy pages to a new URL. It''s easy to be fooled into thinking SEO is just about link building. One of the biggest culprits for lost traffic and rankings is duplicate content. What Is Duplicate Content?
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Hubspot] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    For instance -- there''s an expectation at HubSpot that I will be available to help anyone in Sales if they need me on a call. When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn''t for me. couple weeks later, I thought it''d be cool to be a farmer. Inbound
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Hubspot] Getty's New Free Stock Photos Come With a Price
    Or, HubSpot has hundreds of stock photos you can use any time, any place, with no attribution or iframes needed. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Hubspot] 12 Simple Ways Marketers Can Humanize Their Brand
    At HubSpot, we've leveraged the space on our login screen (check it out!) so that when you sign in to your account, you're greeted with a random HubSpotter's smiling face, name, and role in the organization! 5) Introduce your community manager. Companies are not people. How's that for a controversial opening line? So, who do you want to be?
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Hubspot] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. There aren’t many guarantees in life, and even fewer in marketing. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 25, 2012
    [Hubspot] What Users Want from a Mobile Website
    From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 48% of users feel frustration when on poorly optimized sites.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Hubspot] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    For example, HubSpot's Facebook Page URL is [link]. Connect with HubSpot Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. What to Axe From Your Facebook Marketing Strategy. 1. Business "Profile," Not a Page: First things first. Photo Credit: brittgow.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. We see great examples in our inboxes, or even showcased in blog posts.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Hubspot] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Marketers don’t always have it so easy (wait. do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. What exactly is a 'marketing hack night'?
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Hubspot] The Most Important Changes to Google AdWords in 2013
    wrote about the importance of user context here at HubSpot in June -- considering the time, location, and device of the searcher allows for better ad messaging. Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. right? Smarter Ads.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Hubspot] The Anatomy of a 5-Star Subject Line
    Because HubSpot has a great sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. Let''s face it: Every inbox in the world is cluttered. your email''s probably feeling pretty full right about now. So as marketer, you''ve got a lot to compete with.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Hubspot] Does SEO Copywriting Limit Creativity?
    Hubspot. SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Image Credit: Kukhahn Yoga/Flickr. Search Engine Land.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] How to Optimize a PDF for Search
    Connect with HubSpot The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy , it should get the same SEO treatment as everything else you publish.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Hubspot] 16 Experts Answer, “What makes a great infographic?”
    by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Then what? Edit, edit, edit! Compelling data, 2. Share email.
  • SYNECORE  |  THURSDAY, AUGUST 8, 2013
    [Hubspot] Let's Party: How to #Twitterview
    Silverbksocial Well, @Hubspot has an integrated suite that provides us digital/social analytics. A Twitterv- a Twitter what? What the hell is that? Yes, my friends, that was the one and only Chris Horton ’s response to a friendly invite for a #Twitterview from Juliane Pettorossi on behalf of Silverback Social last week. Pretty sweet, right?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Hubspot] The 3 Most Important Aspects of Inbound Marketing
    graphcs credit: HubSpot Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Hubspot] Top 10 Social Media Blogs to Follow in 2012
    Through expert advice from site publisher Kip Bodnar, who is also Inbound Marketing Manager at Hubspot , and managing editor Jeffery L. Social media has gone from being a pastime to a necessary component of any brand and business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy! Thanks!
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Hubspot] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. If you’re using HubSpot for your email, we’ve built the functionality you need to easily execute these tactics right into our tool.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Hubspot] Marketing Tools and Technology – How Does A Marketer Decide?
    Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment. Technology is becoming critical for marketers to remaining competitive. mnburgess.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Hubspot] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
    In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change. Connect with HubSpot But that's just one part of the whole story. Marketers: What Now?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    " This is one of HubSpot''s perks -- free beer and books. Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. " Not a great way to start a cover letter.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Hubspot] Interesting Infographics: Blueprint for The Perfect Blog Post
    source: Hubspot ). It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Hubspot] Simple Inbound Business Mantras to Memorize and Live By
    To learn more about the fundamentals of a successful inbound strategy and how to attract, convert, close, and delight your future and current customers, check out HubSpot’s free inbound certification series. What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Give it a try. We can wait.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] The Average Large Company Has 178 Social Media Accounts [Shocking Data]
    At HubSpot, we decided to make this change ourselves just yesterday when we merged our @ContentCamp Twitter account with our main @HubSpot account. Connect with HubSpot Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what ? Smart?
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Hubspot] Buyer Personas Gone Stale? Use Agile Techniques
    Luckily, marketing automation systems like HubSpot have recently added attribution-reporting right into their dashboards to make this easy. For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. Unfortunately, timing can sometimes cut the schedule short. Flexible vs. rigid planning.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 8, 2011
    [Hubspot] Statistics Every Marketer Should Know
    From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." That group prefers text, instant messaging and social networks as primary methods of communication. That equates to 2/3 of the country. Why pursue leads any other way?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] The Best Quotes From Oscar Wilde on Writing and Creativity [SlideShare]
    The Best Quotes From Oscar Wilde on Writing and Creativity from HubSpot All-in-one Marketing Software. Getting stuck in a writing rut is the worst. There are few things more annoying and frustrating than looking at a computer screen, on deadline for your latest marketing project, only to have the cursor tauntingly blink back at you.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget. If you're reading this, you probably have an email address (or two, or three.). And for help creating effective email marketing campaigns of your own, download our free guide here.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Hubspot] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
    Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected). Connect with HubSpot
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Hubspot] Be Inspired: The Best B2B Content Of 2015
    Hubspot have done very well with their Website Grader and this year LinkedIn excelled with their Social Selling Index. personally like what Hubspot do with their customer case study videos, for example this Shopify Case Study  published in September 2015. What did we miss? Also what is meant by “best content”? Quizzes.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    However, as  HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. The You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Evaluate Breadth of Experience. mage source.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Hubspot] Do You REALLY Need to Host a Webinar?
    At HubSpot , the majority of our audience is in the U.S., so we try to host a webinar that is a convenient time for the East Coast and West Coast. HubSpot hosts webinars to scale up our marketing educational material to a large audience. Don''t be fooled: Webinars can be a lot more work than they may initially seem. Probably not.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Hubspot] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Set up Google Alerts for keywords related to topics you want to cover, use BuzzSumo to research the pieces of content that have been most-shared around specific keyword phrases, and analyze opportunities based on search volume with HubSpot's Keyword App or Google’s Keyword Planner. 2) Build a list of potential distribution partners.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Hubspot] 9 Critical Components for Optimized Marketing Emails
    Include the recipient’s first name or the name of his company, for instance. I’m much more likely to open an email with the subject line “How HubSpot’s marketing can be more efficient” than one that says “How your company’s marketing can be more efficient” because it’s personalized to me. also be used as a channel for generating leads.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For the click rate, we dove into data from over half a billion marketing emails sent from HubSpot customers. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Here's how we came to that conclusion. Beyond Deliverability.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] How to Make a Visual Call-to-Action for Social Media [Quick Tip]
    HubSpot customers, this is under your Reports tab in the Tracking URL Builder.). One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". but what does that actually mean? If you''re trying to generate leads with social media , do you need to include a certain type of image to do so?
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Hubspot] How to Search Engine Optimize a Blog [Infographic]
    Connect with HubSpot Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. The folks over at SEOmoz created a great infographic dedicated to blog SEO. Marketing Takeaway.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Hubspot] How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
    Getting Past Writer''s Block from HubSpot All-in-one Marketing Software. Writer''s block. We''ve all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we''ve all experienced this productivity killer. And it''s not just a mild frustration we can brush off, either. Yikes.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! We must adapt!”.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] How charity: water Has Reinvented the World of Charitable Giving
    This is the story of how charity: water embodies the inbound nonprofit, and why HubSpot and charity: water are partnering to transform nonprofit marketing. Want to see more of the partnership between HubSpot and charity: water ? The IRS lists that there are over 1.1 So, how does a nonprofit stick out from the pack?
  • HUBSPOT  |  MONDAY, DECEMBER 10, 2012
    [Hubspot] Is 'Sex' Still an Email SPAM Trigger Word?
    So we pinged our favorite email deliverability expert, HubSpot's Email Delivery Specialist Evan Murphy, and asked him to help us out. It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder. That word is (you guessed it): "Sex.". Read on. Double whammy!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Hubspot] BREAKING: Facebook Announces New Subscribe Button
    Connect with HubSpot This afternoon, Facebook announced the release of a brand new feature, the Subscribe Button for profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market. Main Functions of the Subscribe Button.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    Find those people you really want to make a connection with and strike up a conversation in the kitchen about the latest and greatest article you’ve read. ( Tip for HubSpot customers: It’s really easy to stay on top of industry news if you’re using Social Inbox. Did you know that Garth Brooks sang a song about the importance of networking ?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. What were your favorite articles
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Hubspot] How to Write a Fluff-Free Mission Statement
    FWIW, HubSpot''s mission statement reads: Our mission is to make the world inbound. Mission statements. They sound inherently business babbley , don''t they? But even if you think they''re a little. silly. This post will show you how to write a great mission statement, told through the lens of some of the best ones out there. Wrong. and on.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Hubspot] Guidelines for Writing Your LinkedIn Company Page
    HubSpot does a remarkable job with their products and service tab, combining what they do with special offers. LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. The About Section.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    HubSpot customers can use the keyword tool built into the marketing software. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. The Fix: Measure the Basics. What is that next step?
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Hubspot] How to Add Alt Text to Your Email Images [Quick Tip]
    Note : Other email service provider will have very similar processes, but we''re going to use HubSpot''s Email tool for tutorial purposes. Once you hit ''send'' on an email, its fate is in the hands of the email gods. In other words, things like recipients'' email clients, the devices they''re using to open it, and their browsers.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
    For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Much of trust is based in perception. uneasy?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] International SEO 101: Which Domain Structure Should You Use?
    For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users. Responses.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Hubspot] The New Cloud Stack: Here's What the Company of the Future Looks Like
    For example, he doesn’t mention HubSpot or any other cloud-based marketing software programs, but those surely are part of the “new enterprise,” along with identity management services like Ping and Okta, and mobile device management services like AirWatch and MobileIron. know what you’re thinking. Trust me, this is a big deal. But how?
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze). How on earth do marketers keep all of the various marketing technologies straight in their mind? And how are CMOs supposed to figure out the best technology stack for their company? The Stack, Explained.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Hubspot] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers - no software to install, it just shows up. If you are not using HubSpot for marketing, you'll have to figure out how to add the new button to your blog, maybe contact a web developer, etc. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Hubspot] The Somewhat Surprising State of Online Advertising [New Data]
    For HubSpot, for instance, online advertising is a much more efficient advertising expenditure than television ads. Online advertising. What do you think of it? Annoying? Effective? Come a long way? Waste of money? Don't even notice it? And when you're answering, are you answering as a marketer, or as a consumer? Or (gasp) both? TV ads?!
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Hubspot] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Connect with HubSpot Here's what you need to know about the new Google algorithm update, which has not been released yet but will go live in the next few weeks, according to Cutts' announcement. What Cutts Revealed About the New Algorithm Update. Are you pretty much out of luck if you're not optimizing your site but it has relevant content?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Hubspot] Facebook Kills Places, Foursquare and Gowalla Rejoice
    Connect with HubSpot Rest in peace, Facebook Places. At least that's what all 6% of the people who actually used it might be saying. It looks like Foursquare is going to win the location-based check-in service battle, as Facebook announced yesterday it would be killing the Facebook Places check-in feature within its mobile app.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Hubspot] 13 Brands Using LinkedIn Company Page Features the Right Way
    You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we've done on HubSpot's LinkedIn company page. Connect with HubSpot Looks like some of you may have gotten the hint! Blog RSS Feed. News Module.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Hubspot] Eight Scintillating Lessons from SXSW
    Interview with Kip Bodnar of Hubspot. I heard a story about a business man who had a half-day layover in Paris.  He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#. Here is his TED talk. and Presidental Advisor Aneesh Chopra. He said the U.S.
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