HUBSPOT | WEDNESDAY, AUGUST 27, 2014
[Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
Let''s see what happens when I click Timeline activity for HubSpot''s account. Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Hubspot] Three Things Every Nonprofit Should Do in 2014
The truth is, after three years running the Nonprofits Program for HubSpot, I''ve met only a handful of leaders each month that can actually read that statement above and say "Yeah -- that about sums it up." HubSpot''s Nonprofit Advantage team can help you with nurturing, too. Sound too good to be true? If so. keep reading. nonprofit
JUNTA 42 | MONDAY, APRIL 26, 2010
[Hubspot] How do you use Social Media?
Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link!
HUBSPOT | WEDNESDAY, MARCH 28, 2012
[Hubspot] The 7 Aspects of Inbound Marketing Most People Screw Up
When HubSpot acquired oneforty a few months back, we wrote a press release that consisted of a series of tweets. For example, when conducting A/B testing for landing pages here at HubSpot, we've taken snapshots of employees and tested conversion rates based on the pictures of different HubSpotters (talk about pressure!). don't.
HUBSPOT | MONDAY, OCTOBER 25, 2010
[Hubspot] 8 Ways to Not Get ReTweeted
Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
HUBSPOT | THURSDAY, MARCH 20, 2014
[Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
BLUE FOCUS MARKETING | MONDAY, DECEMBER 19, 2011
[Hubspot] Out with the Old (Marketing) And In With the New
Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media. This traditional, one-way marketing doesn’t work anymore.
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Hubspot] How Social Media Capitalism Will Affect Your Future Marketing Strategy
If you're a HubSpot customer, you can use HubSpot's marketing analytics tools to analyze which channels are driving traffic, leads, and customers, and compare metrics with competitors in your industry. Connect with HubSpot We are all living the marketing high life. Can This Last Forever? Social Media Capitalism. Take control.
HUBSPOT | THURSDAY, MARCH 10, 2011
[Hubspot] 3 Marketing Lessons from Seth Godin’s New Book "Poke the Box"
David Meerman Scott, HubSpot's Marketer in Residence , was able to catch up with Seth about his new book and you can watch their interview below: We put our marketing hat on and found 3 key lessons businesses can learn from "Poke the Box:". 1. Connect with HubSpot Take Initiative. Embrace Failure. Failure should be cherished.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 18, 2014
[Hubspot] How to Craft a B2B Email Marketing Strategy That Works
After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot] 5 Ways to Engage With Customers in Real-Time Marketing
How would HubSpot react to news? HubSpot aspires to be a transparent company that respects its audience and responds to requests in real time. Within HubSpot, we also gain insights about what resources and topics our leads and prospects find valuable. Connect with HubSpot How can this research be translated to B2B?
HUBSPOT | TUESDAY, JULY 5, 2011
[Hubspot] How to Kickstart Your Mobile Marketing [Marketing Cast]
For instance, HubSpot offers a Mobile Theme Optimization that optimizes your blogs, websites, and landing pages for mobile viewing. Connect with HubSpot With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. Location Is Your Friend.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Start Preparing Your Holiday Campaigns With Visual Content.
SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
[Hubspot] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). To top it off, they raised their hand.
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Hubspot] How to Master the Art of Exceptional Blog Titles
HubSpot, for example, is running a campaign this month about marketing automation , and the following blog article appropriately targets that specific keyword. Connect with HubSpot Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot] The Ultimate Guide for Mastering Long Tail Search
You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts. Next, search for long tail variations of those terms using the 'Suggest Keywords' option in HubSpot's Keyword Grader tool or by using Google's Keyword Tool.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
HUBSPOT | MONDAY, APRIL 16, 2012
[Hubspot] 7 Smart Sales Applications of Marketing Intelligence
We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
HUBSPOT | FRIDAY, JANUARY 21, 2011
[Hubspot] How to Place Your Ad on NYTimes.com for $50
We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot The world’s leading publication offers custom ads for small businesses, and they might be well worth your time.
HUBSPOT | TUESDAY, MAY 27, 2014
[Hubspot] 10 Steps to Better Visual Marketing With Canva
— HubSpot (@HubSpot) May 16, 2014. Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
HUBSPOT | THURSDAY, MAY 19, 2011
[Hubspot] Andrew Warner on the Marketing of Mixergy.com
HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Andrew Warner is the founder of Mixergy.com , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Make Transcripts Available.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Hubspot] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona. Solution.
HUBSPOT | MONDAY, MARCH 21, 2011
[Hubspot] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Connect with HubSpot We all know that starting a blog can feel daunting. That seems so depressing, why would anyone even bother starting a blog?
HUBSPOT | THURSDAY, OCTOBER 24, 2013
[Hubspot] The Complete Checklist for Creating Compelling Calls-to-Action
We use our brand colors (orange, slate grey, white, and blue) and our font family (Proxima Nova) to make the CTA look like it''s part of the HubSpot family. We do this all the time on our blog -- if you look at the CTA below, you might see a CTA for creating CTA templates (meta, I know) or a CTA for demoing HubSpot''s landing pages.
HUBSPOT | TUESDAY, MAY 25, 2010
[Hubspot] Free ebook: 15 B2B Marketing Facebook Success Stories
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
HUBSPOT | SUNDAY, AUGUST 23, 2015
[Hubspot] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting. Finding a time for a group of people to meet can be a nightmare.
HUBSPOT | WEDNESDAY, AUGUST 18, 2010
[Hubspot] New Marketing Chart: Grading Your Creative Abilities
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. It also depends on their effort. Download the ebook now!
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
HUBSPOT | TUESDAY, APRIL 24, 2012
[Hubspot] Is Your Sales & Marketing Team Ready for a CRM?
So if you're using, let's say, HubSpot as your marketing software and Salesforce as your CRM, your sales team never has to log out of their CRM to get all the juicy information you have about their leads. As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! What is a CRM? Here's why.
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Hubspot] 10 Clever Website Error Messages From Creative Companies
HubSpot. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. Tumblr.
HUBSPOT | WEDNESDAY, MAY 22, 2013
[Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
HUBSPOT | TUESDAY, JULY 3, 2012
[Hubspot] 8 Top-Notch Industry Conferences No Marketer Should Miss
Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. Finally, a little shameless self-promotion courtesy of a recommendation by, well, @HubSpot. ZZZzzzzz. But that's not how marketing conferences need to be!
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] Why Every Business Blog Needs Evergreen Content
The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
HUBSPOT | SUNDAY, APRIL 14, 2013
[Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. Do you remember your first A/B test on email? I do. But that''s pretty much it. Ta-da!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 23, 2013
[Hubspot] Social media success: Do you have the right people on the bus?
Can people be re-trained to adopt a “social business” perspective? In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Hubspot] Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
Postal Service campaign that has made some of us here at HubSpot a little queasy. HubSpot's recently released 2012 State of Inbound Marketing Report , which analyzes the effectiveness of various marketing channels, highlights this very discrepancy. Connect with HubSpot More direct mail? USPS' 'Every Door Direct Mail' Campaign.
HUBSPOT | FRIDAY, MARCH 27, 2015
[Hubspot] 15 Examples of Great Mobile Website Design
Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. Now more than ever, businesses are focusing on creating delightful mobile website experiences.
HUBSPOT | THURSDAY, MARCH 31, 2011
[Hubspot] Content Creation Tips from Guy Kawasaki
This blog post is based off of David Garland's interview with Guy Kawasaki on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. Connect with HubSpot Guy Kawasaki describes himself as a VC, writer, speaker, entrepreneur, and most importantly a recreational hockey player.
WRITTENT | TUESDAY, MAY 21, 2013
[Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
HUBSPOT | MONDAY, FEBRUARY 14, 2011
[Hubspot] Ask Out a Prospect This Valentine's Day [Infographic]
Connect with HubSpot This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. would always exchange cards with the class, eat lots of candy, and finally work up the nerve to flirt with that cute girl that rode my bus. Check out these stats: Work up the nerve to flirt with your prospects today!
HUBSPOT | SUNDAY, JUNE 29, 2014
[Hubspot] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
At HubSpot, that means a lot of new content has been created and published. So, another month has come and gone. As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content -- some pieces performed very well with our audience and some didn''t. Tweet. Tweet.
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Hubspot] 8 Modern Ways to Crush Your Trade Show Competition
To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. This drew people in organically, provided them with unrivaled value, and kept HubSpot top of mind. 2. Connect with HubSpot
WRITTENT | MONDAY, FEBRUARY 17, 2014
[Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. media.
HUBSPOT | THURSDAY, AUGUST 9, 2012
[Hubspot] Answers To Your Top 9 Questions About Using LinkedIn Ads
Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers.
HUBSPOT | MONDAY, MARCH 16, 2015
[Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot] New Chart: Survey Says Inbound Marketing Budgets on the Rise
According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Connect with HubSpot Businesses are putting their money where their mouth is when it comes to inbound marketing. Why Spending has Increased.
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Connect with HubSpot Dear marketers of the world. Guess again. Google announced on its blog today that it will be providing fresher, newer results for certain searches.
HUBSPOT | WEDNESDAY, MARCH 2, 2011
[Hubspot] How to Use Analytics to Achieve Your Next Blog Article's Goals
Tip for HubSpot Customers: Using HubSpot's Blog Analytics , filter the data by clicking on a particular column (e.g. Connect with HubSpot But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals.
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Hubspot] How to Create a Winning Contest with Social Media
HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot It’s a fact: people like to win stuff. Tips and Takeaways. Track your success.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 18, 2011
[Hubspot] Savvy Week in Review: November 18th
How to Optimize a PDF for Search by @hubspot. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Loved this reality check.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot] LoopFuse Captures More Web Traffic Data
But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Users get a list of the assets ranked by number of page views.
HUBSPOT | THURSDAY, JUNE 7, 2012
[Hubspot] 7 Expert Email Marketing Tips You're Probably Missing Out On
Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. If you’re using HubSpot for your email, we’ve built the functionality you need to easily execute these tactics right into our tool.
HUBSPOT | WEDNESDAY, JUNE 29, 2011
[Hubspot] Blog Conversations Don't Lead to More Views or Links [New Data]
Connect with HubSpot For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." To continue proving that point, I analyzed comment, view and link data on over 100,000 blog posts.
HUBSPOT | FRIDAY, JULY 3, 2015
[Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The Methodology. The Experiment. The Analysis.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot] How to Create a Custom Twitter Background [With Video!]
For HubSpot's Twitter background , we simply added our company name, a brief bio, URLs for our website and social networks, and our company logo. Connect with HubSpot Face it -- a company Twitter profile is incomplete without a custom Twitter background. Twitter is a great resource for networking and personal branding. Voila!
HUBSPOT | THURSDAY, MAY 19, 2011
[Hubspot] How to Get Promoted to Chief Marketing Officer
By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine. Each piece of new content we create expands HubSpot's Reach—the better the piece of content, the more our Reach expands. Connect with HubSpot When I say "scale," I really mean it.
HUBSPOT | THURSDAY, MARCH 17, 2011
[Hubspot] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
In episode #12 of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast , I am joined by HubSpot's very own Mike Volpe. HubSpot Launches New IFrame Facebook Welcome App. Thanks to Ben Smith, HubSpot now offers users the ability to Convert Facebook Visitors Into Leads With HubSpot Welcome Facebook App.
HUBSPOT | THURSDAY, OCTOBER 3, 2013
[Hubspot] Is Google Abusing Its Monopoly Power?
This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
HUBSPOT | WEDNESDAY, MAY 5, 2010
[Hubspot] Twitter Launches Tool to Embed Tweets
Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Connect with HubSpot But wait, if you can embed a YouTube video on a page then why not a tweet?
HUBSPOT | THURSDAY, DECEMBER 1, 2011
[Hubspot] 5 Critical Metrics to Measure Business Blog Performance
This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Grab HubSpot's free ebook, " An Introduction to Business Blogging.". Connect with HubSpot Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time.
CLIENT BRIDGE | THURSDAY, SEPTEMBER 16, 2010
[Hubspot] 5 Steps to Getting Started with Lead Nurturing
Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. View the demo.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Hubspot] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page. 2) Questions for Pages. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. remembered what they are. What''s Being Added or Adjusted.
HUBSPOT | TUESDAY, JUNE 5, 2012
[Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. and a Google bot! 1) Webmaster Tools.
WRITTENT | TUESDAY, NOVEMBER 26, 2013
[Hubspot] 13 Undeniable Reasons to Start a Business Blog
Check out this study that Hubspot did about business blogging. Image credit: HubSpot. 5. New viewers will start coming to your website and become customers (see the study mentioned in #4 from Hubspot). Just about every business has a website to take advantage of that, but what about a blog? Are you one of them? Really. Bloggin
HUBSPOT | FRIDAY, OCTOBER 5, 2012
[Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
HUBSPOT | FRIDAY, DECEMBER 20, 2013
[Hubspot] Target's Credit Card Breach Leads to Customer Service Nightmare
As a member of the customer support team here at HubSpot, I feel that there are a number of lessons that can be taken away from Target''s reaction to these events, all of which are applicable to any business that suffers a customer service or PR crisis: 1) Transparency matters. That is, until yesterday. More on that in a bit.). Inbound
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot] Use the Web to Optimize Your Offline Events [Marketing Cast]
For instance, after HubSpot's first user group conference , we uploaded selected archives and shared them with our guests and other interested audiences.) In this way, you are serving three segments—those who attended, those who wanted to attend but couldn't, and those who would like to attend next time. Connect with HubSpot
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Hubspot] Website Elements that Hamper Inbound Marketing
Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. And yet, many websites contain elements that only generate complaints from visitors. Pop-Up Ads Convert site visitors into leads with good content, not an interruptive gimmick.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Hubspot] 5 Ways to Create a Culture of Content Marketing at Your Company
Recently, we''ve been working closely with Hubspot. The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. But here''s the question: how do you create the content you need?
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Hubspot] Industrial Blog Sites Revisited
B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. Blog sites as inbound marketing hubs. However, this needn’t be the case.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Hubspot] The Tell-Tale Signs It's Time to Hire a Marketing Agency
Use your grunt list the same way, and prioritize what you’d gladly hand off to someone else. 3) Join a local professional marketing group (like a HUG , if you''re a HubSpot user) and/or come to INBOUND 2013. To say inbound marketing is a burgeoning market could be an understatement. the list could go on for paragraphs. Awful visual, right?
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Hubspot] How to Do Great Marketing with (Almost) Zero Money
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
HUBSPOT | MONDAY, JUNE 16, 2014
[Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
For example, on HubSpot''s Pinterest account, we have separate boards for blog posts, ebooks, templates, data, etc. You can also use this same guide to set up UTM tracking within Hubspot -- it''s a fairly similar process in most other marketing platforms. But make a rookie Pinterest mistake when pinning on behalf of your business?
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 14, 2011
[Hubspot] Content Marketing: Think Like a Publisher, Act Like an Investor
Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My goal was, and remains, to own the space as the “thought leader for a wide variety of pertinent topics, technologies, etc. That’s the battle cry among content marketers.
HUBSPOT | FRIDAY, JULY 13, 2012
[Hubspot] Answers To Your Top 7 Questions From the Science of Inbound Marketing
Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. So for now, that record is still held by, well, HubSpot. but we gave ourselves a run for our money ;-). Good question.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
EMAGINE B2B BLOG | THURSDAY, MAY 21, 2015
[Hubspot] 3 Ways To Build Trust With Your Website Visitors
So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
EARNEST ABOUT B2B | WEDNESDAY, SEPTEMBER 24, 2014
[Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot] 4 Helpful Tools for Identifying the Right Keywords
Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Connect with HubSpot The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Location-Based Keywords.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
For instance, we worked with LinkedIn and HubSpot to produce our latest ebook, and there’s room to do the same with your personal brand. When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? The answer is most likely no.
HUBSPOT | FRIDAY, MARCH 20, 2015
[Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
HUBSPOT | FRIDAY, JULY 16, 2010
[Hubspot] Personal Brand: Good or Bad for Your Company?
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. dying way.
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Hubspot] 10 Terrible Reasons to Redesign Your Website
HubSpot Co-Founder Dharmesh Shah always says, "Keep an eye on the competition, but don''t obsess over them." Get a website assessment by a HubSpot consultant , download this website redesign planning kit , or check out this redesign checklist. Almost every marketer has been through a website redesign in their lifetime. it was boredom.
HUBSPOT | WEDNESDAY, NOVEMBER 24, 2010
[Hubspot] Answered: 6 Frequent Questions about Social Media Marketing
HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. Can social media be anti-social? Non-social?
HUBSPOT | MONDAY, JUNE 15, 2015
[Hubspot] What's It Like to Go on NPR? Inside One HubSpotter's Experience
Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. His realization?
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
First, run your website through HubSpot's Marketing Grader. HubSpot customers: Monitoring is already a part of HubSpot's Social Inbox tool.). Check out HubSpot's new ebook , which is tailored specifically to marketers in the finance industry. But this isn't the reality for all marketers (even though it should be).
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Hubspot] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
Finally, I included a shortened link to my list of sources, which can be found on our website at [link] , as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites. Usually. That''s why we decided to take all the pain and suffering out of infographic creation.
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Hubspot] How to Select the Right CTA for Every Page on Your Site
Using tools like HubSpot's Conversion Assists can help you identify which pages on your website contribute to leads and customers. For HubSpot customers, the Landing Page Analytics tool makes this a snap! Hire a designer, create them yourself, or use a tool like HubSpot's CTA Module to get going. CTAs are a great way to do that.
B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Hubspot] 55 Free Templates to Make Visual Content Creation Quick & Painless
In fact, we use it all the time at HubSpot when we don''t have a designer handy. I''m going to walk you through the visual content templates we have available for free download, and show you how we''ve used them ourselves to create awesome visuals right in PowerPoint. Visual content is in high demand. And in social media? But honestly.
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Hubspot] Do Linkedin Endorsements Really Matter to Hiring Managers?
Some “atta-boys” Brian at Hubspot told me “Your blog’s so popular, you need a Call to Action there.” Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. Take a look at this image.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected). Connect with HubSpot
WRITTENT | FRIDAY, FEBRUARY 28, 2014
[Hubspot] 15 Call to Action Samples for Rocking Blog Posts that Convert
Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Here’s a well-designed, compelling button for a blog article that succinctly offers the option for a product trial: Image credit: Hubspot. Blog posts without a call to action are like Facebook posts without images.
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Hubspot] 4 Types of Calls-to-Action You Need for Marketing Success
This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Connect with HubSpot Download your free, full copy of the ebook here. Calls-to-action (CTAs) are important triggers for your success with internet marketing. But how do you pick the right ones? Let’s start with the fundamentals! 1.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Hubspot] 4 Critical Ways Google+ Is Changing Search
Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Hubspot] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
Take a look: Learning Loveable Marketing From the Experts from HubSpot All-in-one Marketing Software. 1) "Great marketing makes your customers and fans feel like part of something exceptional." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. The result?
HUBSPOT | MONDAY, JANUARY 24, 2011
[Hubspot] New Chart: How To Grow Your Email Marketing List
Connect with HubSpot Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. B2B companies find webinars and registration downloads as the most effective means of walking a prospect through the oftentimes lengthy B2B sales cycle. But what exactly is its role?
HUBSPOT | MONDAY, JULY 19, 2010
[Hubspot] New Chart: Online Marketing Is About Time (and Budget)
In fact, we’ve been thinking a lot about this at HubSpot and we’re curious how others spend their marketing time. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot