HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
HUBSPOT | MONDAY, JUNE 6, 2011
[Hubspot] What Does Blogging Actually Mean? [Marketing Cast]
Connect with HubSpot We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Blogging Is A Way to Run A Business.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. 'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
HUBSPOT | TUESDAY, SEPTEMBER 25, 2012
[Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard. Tweet This Stat!
HUBSPOT | WEDNESDAY, JULY 17, 2013
[Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] 6 Lead Nurturing Emails Every Business Should Send
In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
HUBSPOT | FRIDAY, OCTOBER 5, 2012
[Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Hubspot] 3 Content Targeting Lessons From the NFL's Marketing Mistake
Sorry, New England-based HubSpot; I am a member of the other Mr. Rodgers ' neighborhood. Connect with HubSpot Football season is upon us! Personally, I bleed Badger red on Saturdays and Packer green and gold on Sundays. did I not mention I'm a Wisconsin native? More importantly for the NFL however, I also represent 44% of its fan base.
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot] Set Your Ideas Free. Watch them Grow!
I have the enviable position of running HubSpot's value added reseller program. then tweeted Greg's article : A simpler version of @ pc4media 's Inbound Marketing ROI calculator ( [link] from @ ZephyrMarketing --> [link] less than a minute ago via CoTweet HubSpot HubSpot. Connect with HubSpot
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Hubspot] 12 Business Blogging Shortcuts for Time-Crunched Marketers
After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) HubSpot offers a content marketplace called Zerys to connect you with quality writers at a reasonable rate. Connect with HubSpot It's a common refrain, and this wasn't the first time we'd heard the complaint.
HUBSPOT | TUESDAY, JUNE 28, 2011
[Hubspot] Google Launches Facebook Competitor Google+
Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Hubspot] How to Master Pinterest for B2B Marketing
For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Hubspot] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
Your twitter “feed” (HubSpot customers know it as their “Timeline” ) is any list of tweets that constantly updates when new tweets that fit the specificed criteria pop up. Cool tip for HubSpot customers: You can create a “#FollowFriday” stream in Social Inbox of a Contact list and see who your Contacts are recommending to follow.).
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 18, 2013
[Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 18, 2013
Mark Gibson of Advanced Marketing Concepts wrote for Hubspot about the importance of responsiveness in sales. 'Happy Friday, Sales Prospecting Perspectives readers! We had a busy week here. We celebrated a few birthdays and an awesome week for sports, all while continuing to converse with prospects throughout the week.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot] Gary Vaynerchuk on "Context Marketing"
This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
BLOG MY CALLS | TUESDAY, APRIL 2, 2013
[Hubspot] What About Lead Scoring for Phone Calls?
Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. That's why Marketo, Eloqua, Hubspot and Pardot are all growing so quickly. They have defined the marketing automation and lead scoring space. They invented it. Each of these tools have strengths and weaknesses. It works well. What?!?
HUBSPOT | WEDNESDAY, JULY 20, 2011
[Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 15, 2013
[Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
HUBSPOT | MONDAY, OCTOBER 27, 2014
[Hubspot] How to Give Negative Feedback Without Sounding Like a Jerk
When I asked my colleagues at HubSpot about their favorite tip on feedback, a lot of them echoed the same tip: When giving negative feedback, don’t make it personal. 'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. Looks like tough love works after all.
HUBSPOT | WEDNESDAY, JUNE 30, 2010
[Hubspot] Why a Social Media Policy Is Stupid
We don't have a social media policy at HubSpot. Connect with HubSpot (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. and Jason Falls wrote What Every Company Should Know About Social Media Policy. It's not.
HUBSPOT | MONDAY, JULY 18, 2011
[Hubspot] 9% More Time Spent in Mobile Apps Than Internet [Data]
Connect with HubSpot People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Playing games and social networking absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps. The way we use the the internet has changed too.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 8, 2014
[Hubspot] The 5 "Must Haves" To Ignite A Lead Generation Blog
As the attached chart from HubSpot’s State of Inbound Marketing report indicates, frequent and consistent blogging pays bid dividends. 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Hubspot] 5 Misconceptions About Marketers
Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
HUBSPOT | THURSDAY, APRIL 10, 2014
[Hubspot] Your Customers Are Calling You. Are You Picking Up?
If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
[Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Sure-Fire Signs Your SEO Sucks by HubSpot Blog. SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.) Content sounds like it was written by an SEO expert from 1999.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Hubspot] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Hubspot] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
For example, in listening to sales and customer calls here at HubSpot, I''ve learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. In the words of HubSpot CMO Mike Volpe, “Always provide value. Feel free to learn more through HubSpot''s Landing Pages App. my dad. Flash forward to today.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Hubspot] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
— HubSpot. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? 33 Tweetable LinkedIn Tips. — Ethos3.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Hubspot] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?".
SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
[Hubspot] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Please tell me more about that.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Hubspot] 8 Ways SEO Should Influence Your Marketing Copywriting
To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool. Download it for free here! 1) Well-Defined Target Audience and Tone.
WINDMILL NETWORKING | MONDAY, DECEMBER 17, 2012
[Hubspot] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
Adaptive, or smart content makes sure that your campaigns are optimized for each platform (see this helpful article on HubSpot: How Dynamic Content Makes Your Marketing a Helluva Lot More Personal ). What to look for in content marketing in 2013. Is it about marketing your content, or using content in support of any type of marketing?
HUBSPOT | THURSDAY, JULY 24, 2014
[Hubspot] How to Get More People to Register for Your Next Event
'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Hubspot] 4 Simple Steps to an Optimized Twitter Presence
Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
BLOG MY CALLS | MONDAY, SEPTEMBER 30, 2013
[Hubspot] Conversion Rate How-To: Call Tracking and Google Analytics
According to Hubspot, MarketingSherpa, and Marketo, only about 2% to 5% of web leads (i.e. 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. They can even track caller lead quality and sales readiness.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Hubspot] How Inbound Marketing Can Fuel Native Advertising
So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Hubspot] 10 Habits of Top-Notch Content Creators
For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Hubspot] The Business Value of QR Codes [Marketing Cast]
Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Panera Bread Takes Inbound Marketing Offline
Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
WEBBIQUITY | TUESDAY, AUGUST 28, 2012
[Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
HUBSPOT | MONDAY, SEPTEMBER 3, 2012
[Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
PUZZLE MARKETER | MONDAY, JUNE 10, 2013
[Hubspot] Blogging Leads to Sales
In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. 'Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. What is a blog? Good luck!
HUBSPOT | TUESDAY, AUGUST 31, 2010
[Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 7 Fascinating Black Friday Infographics
Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
HUBSPOT | MONDAY, JUNE 20, 2011
[Hubspot] How to Find the Time to Create Content [Marketing Cast]
Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Hubspot] How to Use Dynamic Content for "Smarter" Marketing
Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] How to Fix a Fragmented Customer Experience
Note for HubSpot customers: You can find all of this in your marketing and advanced marketing analytics tools.). Connect with HubSpot Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. Marketing. What is the typical path to conversion?
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
As a professional blogger, Hubspot is a key source of advice and education for me. The second best thing to being a Hubspot customer is being a free subscriber to its marketing library and a regular visitor of its blogs. 'As part of my work, I speak to a lot of nonprofit groups. People have a lot of reasons why they don’t blog. get it.
HUBSPOT | MONDAY, MAY 28, 2012
[Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Hubspot] 4 Ways to Leverage Conversion SEO for Ecommerce Marketing
There are tools (like HubSpot) that can show you the entire life cycle of your customers and, equally importantly, the users who visit your site but do not convert into customers. Connect with HubSpot The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
HUBSPOT | TUESDAY, JUNE 5, 2012
[Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. 6) HubSpot's Marketing Grader. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot!
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
[Hubspot] Marketing By Objectives « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! United States License.
HUBSPOT | THURSDAY, DECEMBER 27, 2012
[Hubspot] The 5 Questions You Should Ask to Nail Your Product Messaging
The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals. For example, HubSpot's tone as a company tends to be on the casual side. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. However, everyone overlooked content. Hurray.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
HUBSPOT | MONDAY, MARCH 10, 2014
[Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
I''ve been sitting behind a desk for the past year as a blogger for HubSpot. For an hour, I was a HubSpot sales rep. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. inbound sales
HUBSPOT | MONDAY, JULY 25, 2011
[Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Hubspot] How to Create a QR Code in 4 Quick Steps
Connect with HubSpot You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials! Steps to Create a QR Code. Go for it. Test It.
HUBSPOT | WEDNESDAY, AUGUST 27, 2014
[Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
HUBSPOT | FRIDAY, JUNE 8, 2012
[Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Hubspot] How to Master the Art of Storytelling to Increase Social Sharing
Connect with HubSpot Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. The content that tells a story is the content that elicits the most conversation and engagement. Ways to Tell a Story With Your Content.
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software. HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions.
HUBSPOT | WEDNESDAY, AUGUST 25, 2010
[Hubspot] New Marketing Data: Top SEO Objectives
This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
HUBSPOT | TUESDAY, JULY 29, 2014
[Hubspot] 7 Silly Hashtag Mistakes No One Should Make
According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
HUBSPOT | WEDNESDAY, MAY 1, 2013
[Hubspot] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, 'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. Desig
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Hubspot] Answers to 31 Social Media Questions You're Too Shy to Ask
For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Connect with HubSpot Answers to Your Google+ Questions.
HUBSPOT | TUESDAY, MAY 11, 2010
[Hubspot] Free eBook: How to Use Online Video for Marketing
Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
THE FORWARD OBSERVER | WEDNESDAY, MAY 28, 2014
[Hubspot] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot Nothing could be further from the truth.
EARNEST ABOUT B2B | WEDNESDAY, SEPTEMBER 24, 2014
[Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
HUBSPOT | FRIDAY, JUNE 6, 2014
[Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
Here''s an example of social sharing buttons from a page of a HubSpot ebook. In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) 'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? Social Medi
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Hubspot] The Anatomy of a Successful Facebook Post
The post below from HubSpot is an example of offering valuable educational content to your audience. This post is not promotional, and not even related to HubSpot’s offering, but it has a very high level of sharing among readers (1,000 shares). What kinds of posts get the best results, and how can you increase engagement? Social Medi
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
HUBSPOT | THURSDAY, APRIL 12, 2012
[Hubspot] How Closed-Loop Marketing Works
Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. Full Disclosure: HubSpot software allows you to implement closed-loop reporting.) This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. Let's find out!
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. With a sports theme, of course.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Hubspot] What Is CRM? [FAQs]
It’s smart to use CRM software in conjunction with marketing software like HubSpot. Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. 'We talk a lot about using your blog to answer questions your customers have. Crazy Red Monkey? Well, no.
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] 20 Things Every Graduating Marketing Student Needs to Know
The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future. It's college graduation season! What's missing? Academics. Don't be afraid of numbers. Experience.
WRITTENT | TUESDAY, DECEMBER 9, 2014
[Hubspot] 3 Conversion Psychology Principles to Use in Sales Copy
HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” 'Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. You should also develop a strong knowledge of behavioral psychology principles.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] Facebook Timeline Likely Coming to Business Pages Near You
Connect with HubSpot Earlier this week, Facebook announced it will finally be rolling out Facebook Timeline to all users in the next few weeks, replacing the design of existing personal profile pages. You can read more about those implications here. Timeline Design Likely Coming to Facebook Business Pages. But, notice how we said yet ?
FATHOM | THURSDAY, OCTOBER 24, 2013
[Hubspot] Best Practices for B2B Social Media Success
According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.
HUBSPOT | MONDAY, APRIL 11, 2011
[Hubspot] How to Subscribe to a Podcast
Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.