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  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. So, we compiled them all and, well, that''s why you''re reading this blog post. Think of groups as places for discussions between individuals. Not necessarily.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Hubspot] How to Drive more Event Registrations by Getting Crafty with Video
    Hubspot took this approach when they announced Martha Stewart as their keynote speaker for Inbound 2014. It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. Sign Up Now! Sign Up Now! Call them by name.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Hubspot] Social media success: Do you have the right people on the bus?
    Can people be re-trained to adopt a “social business” perspective?  In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Hubspot] Top 10 Advantages of Online Marketing for Professional Services
    study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. Online marketing is growing in popularity – and importance. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. Do you remember your first A/B test on email? I do. But that''s pretty much it. Ta-da!
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Hubspot] 10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
    He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference. 2) Become a Presentation Guru. Not sure about you but I’m hoping to pick up a joke or two drafting off his success. 6) The Star of HubSpot’s Unsubscribe Video Will Emcee. Get excited. Need I say more?
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Hubspot] 36 Awesome Social Media Blogs Everyone Should Read
    We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! to have access to these charts for use in your own presentations Connect with HubSpot The great thing about the internet is that it is full of really smart people sharing great information, all for free. Check out Scott Monty's blog.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] A Simple Guide for an Effective Inbound Call Strategy
    HubSpot customers: SnapEngage integrates directly with HubSpot. But that being said, the two can easily go hand-in-hand. With mobile phones becoming much more than a calling device, it’s easy to forget how important the voice channel is for your customers’ experience as well as for growing your business. Inbound Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Hubspot] The Best B2B Marketing Ideas of 2010 – Q1 Review
    The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. 4. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Click the underlined title to watch the show.).
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    This post originally appeared on HubSpot's Agency Post. used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? Apps: Gmail , ASAM. App: Coach.me.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Hubspot] 12 Important Places You're Forgetting to Add Calls-to-Action
    As a bonus for HubSpot customers, the HubSpot Welcome Application for Facebook enables you to generate leads directly within Facebook! 4. Connect with HubSpot Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Hubspot] Twitter Launches More Robust Targeting for Promoted Tweets
    With this new feature, you could target your campaign at people who are similar to the followers of the username @HubSpot. Because HubSpot is known as a thought leader in the marketing industry, so a large amount of our followers are likely to be marketers. Now, you can target your promoted tweets to users based on their interests.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Websites With More Content Generate More Customers [New Infographic]
    Connect with HubSpot We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. This isn't a surprise. What do you think? What do you think?
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). oh man, is there some cool stuff there for marketers! Use Advanced Search.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Hubspot] Why Should You Bother Sharing Content on Twitter?
    link] by @DianaUrban at @HubSpot #TwitterTip. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You''re not alone. I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. My husband is one of these people.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Hubspot] Get Marketing Content On the Go: Listen to This Blog!
    Note: The app is even available for free in HubSpot's App Markeplace for HubSpot customers to install on their own blogs.). Via the HubSpot Blog: Simply scroll down and click on the Vocalyze widget on the blog's sidebar just below our list of most popular posts. Connect with HubSpot You're no longer limited to text.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Hubspot] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Marketo, Eloqua, Pardot, Hubspot), focuses on lead creation and typically looks at attribution measurement from a broad channel or campaign perspective. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. When it comes to attribution, web analytics (e.g. shaped?
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Hubspot] Welcoming Augmented Reality to the Digital Marketing Team
    In this digital age, we can always rely on the constant change of digital technology to keep us on our toes (Anybody else excited for Hubspot''s mystery release on September 9 th ?). The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    This could be something like WordPress or built into a multi-solution system like Hubspot. Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. That’s why we created this series.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 12 Free Tools to Create an Awesome Blog Tech Stack
    HubSpot’s Blog Idea Generator. HubSpot created this awesome piece of  interactive content  that actually produces custom blog subjects right before your eyes. Like HubSpot’s, Portent’s generator produces blog and content ideas for you instantly. Think back to some of your favorite blog posts. What did they look like? Nimbus.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] 49 of the Best Snapchat Drawings We've Ever Seen
    And read this blog post to learn more about how to use Snapchat , including a detailed look into HubSpot's own Snapchat strategy.). For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. And some of them are really darn good at it.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. 2) Speaking.io. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Harsh feedback. Period.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Hubspot] Still Using Bad Photos? You Need the Other High-Res
    In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot.  A great reminder about why spelling kind of matters. .  . All of this despite the new-found appreciation for all things design-driven.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Hubspot] 25 Ways to Get More Social Media Followers
    Track your brand in social media using HubSpot's social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. Connect with HubSpot Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Enable Social Sharing.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Hubspot] How to Improve Your Email Marketing With an Integrated Approach
    Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 15, 2013
    [Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
    As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Hubspot] 16 Ways to Simplify Your Prospects' Decision-Making Process
    At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. 9) Let People Know How They Can Get in Touch. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 8 Great LinkedIn Groups for B2B Marketers
    Why it’s great:  The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. B2B Technology Marketing Community. Mobile.
  • CLIENT BRIDGE  |  FRIDAY, AUGUST 31, 2012
    [Hubspot] INFOGRAPHIC: Smartphone Marketing
    From Monetate and Hubspot, here's an infographic that shows the importance of thinking about smartphones when planning a marketing strategy. How important is it to optimize your website for mobile traffic? Consider that in the last year, leading ecommerce websites have seen a 103% increase in traffic from smartphones. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 25, 2011
    [Hubspot] Google+ Presentations
    The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. Here's one from Supernova Studios. Google+ 101 Guide.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Hubspot] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. 70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Hubspot] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    For the purposes of this tutorial, I''m going to add a link to my work under my current LinkedIn position at HubSpot. We''ve all heard the expression, "You can talk the talk, but can you walk the walk?". This idiom means a lot, particularly when it comes to proving your worth in the job market. but didn''t necessarily walk the walk. Voila!
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Busted! 23 Marketing Myths Held By (Some) Industries
    In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. Don’t get us wrong. This myth is actually backwards.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Hubspot] 5 Fantastic Ways to Engage Your Social Media Followers
    At HubSpot, we asked users on Facebook to post pictures of themselves with the HubSpot unicorn , which we had distributed at an event, and we got a great response. Connect with HubSpot I have been asked by many people why I prefer one brand over another and why I am so brand loyal. Respond to Customers, Whether Good or Bad.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot] How Long Should Your Landing Page Forms Be?
    For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks the visitor to describe their biggest marketing challenge. Connect with HubSpot Aaah, the elusive lead-capture form. How many is too many? How many just isn't enough? Form Length Isn't the Only Factor.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Hubspot] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! 3) Ditch a lot of those outbound efforts. The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year. Don''t believe him?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Hubspot] Google Launches New Search Interface: Google Instant
    Connect with HubSpot Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. According to Google’s Ben Gomes, “Google Instant results in more search queries.”
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Hubspot] 11 Killer Social Media Presentations Worth Watching
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. Include Numbers. Congrats!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Hubspot] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did. Real Personalization Would Exist.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] Google's Biggest Social Search Update Yet Features Google+ Content
    Connect with HubSpot Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Personal Results.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. 81% of them start the process with a web search.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Hubspot] What Is Interactive Marketing?
    Source: HubSpot. This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Easy question for you: What’s the most effective kind of marketing? Answer: Word of mouth marketing. What exactly do I mean by interactive marketing?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Hubspot] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
    Hubspot TV with Marketing Strategist Jeff Ogden of Find New Customers. think this shows the growing maturity of Hubspot – describing the show by what it does (marketing) rather than where it appears (online TV). All the best to my friends at Hubspot – Mike Volpe (congrats on the new baby, Mike!), What do you think?
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Hubspot] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    Signals is a free Chrome add-on by HubSpot that gives you real-time notifications when someone has opened an important email you''ve sent. If you don''t know exactly what you''re looking for and just want to start off with a set of general business images, you''re in luck too -- HubSpot just released 160 free stock photos you can download.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Hubspot] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Hubspot] 21 Awesome Ideas to Grow Your Email List
    Mini-games, compelling tools (see HubSpot's suite of free Grader tools) , and value-added product configurators are excellent programmatic offers. Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot Everyone loves free stuff.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Hubspot] 5 Sexy Mobile Sites (and Why We Love Them)
    You can see here what their website looks like on desktop: Their beautifully designed website has a captivating video playing in the background that really captures a visitor''s attention, as well as some shuffling slogans like "We Aim Long-Term," "We create Partnerships," and (aww!) "We Love HubSpot.". Maybe the site wasn''t responsive.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Hubspot] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    Click to Tweet: "The Little Book of Inbound for Finance Marketers: [link] via @HubSpot ". The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing. Right? Wrong, wrong, WRONG!
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] 3 Ways Facebook's Pending Page Changes Affect Marketers
    Take a look at this example from the "Like HubSpot?" tab on HubSpot's fan page , for example: 2. Connect with HubSpot Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. The Boxes Tab and all of its contents will be eliminated.
  • HUBSPOT  |  TUESDAY, AUGUST 10, 2010
    [Hubspot] Free eBook: Learning SEO From The Experts: A Step-By-Step Guide
    At HubSpot, we compiled a free 26-page SEO eBook that covers all the elements of a the SEO improvement process, including: Identifying Keyword Opportunities. Connect with HubSpot Businesses want to attract more visitors to their site. An effective way of doing this is through Search Engine Optimization (SEO). Mastering On-Page SEO.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Hubspot] How to Create a Logo: Designers Give a Look Inside Their Process
    Graphic Designer Tyler Littwin , who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo. Full disclosure: The son in this father-son duo happens to be Matt Plays , who also works on video and design projects at HubSpot.)
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Hubspot] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
    That''s why HubSpot is offering the 2014 Inbound Business Bootcamp. The bootcamp, to be held at HubSpot Headquarters on February 7, is a day-long series of classes for top college seniors interested in jobs at technology companies in the Boston area. Now you’re about to graduate -- and s#!%’s ’s getting real.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. This way, you can minimize losing out on ROI. 2) You aren’t capturing emails. Ecommerce
  • HUBSPOT  |  THURSDAY, SEPTEMBER 2, 2010
    [Hubspot] Expert Advice: How to Start a Website Redesign
    Here at HubSpot , we get a lot of questions around website redesigns. We also heard from HubSpot Partner Kelly Ward, of Digital K , who believes that “it’s important to take a top-level view of the website. HubSpot partner Keith Moehring of PR 20/20 echoes just these sentiments. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Hubspot] 11 Ways to Give and Get Customer Love
    Use marketing automation tools like those in HubSpot's software to send customers a thank you note after they've made a purchase. — HubSpot (@HubSpot) February 14, 2012. Connect with HubSpot There's still time, and there are probably 2 or 3 fairly cheesy greeting cards left to choose from. you ask? Social Sharing.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. Death to Stock.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Hubspot] 20 Stats Every Global Social Media Marketer Should Know
    Source: HubSpot ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. at 47.7%. Fifth.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Hubspot] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! Do I Really Need a Content Strategy? Why Free?
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Why the shift in frequency? Marketing Services.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
    HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Hubspot] How to Run an A/B Test [FAQs]
    If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. 5) Promote your test -- but maybe not to everyone. Why don''t you head on home?". Ready to run an A/B test?
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Hubspot] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Hubspot] 8 Reasons You'll Get Buried Alive Without Quality Content
    In a guest post in the Harvard Business Review, HubSpot's SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. Connect with HubSpot On last week's episode of The Marketing Update , the marketing tip of the week was special.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Hubspot] 7 Proven Facebook Marketing Tactics
    Download the newest MarketingSherpa ebook, courtesy of HubSpot! Connect with HubSpot It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year. Here are seven. Keep 'em on your page.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
    wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Now, post it!
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Hubspot] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Check out the HubSpot website below -- isn''t it much more engaging with visuals? Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Turns out another internet. person. That''s when hit me.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Hubspot] Is Newsjacking Hurricane Sandy Right or Wrong?
    HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Mike Volpe, CMO @ HubSpot. Originally at this URL there was a post about "5 Hurricane Sandy Newsjacks from Marketers". The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Hubspot] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
    Connect with HubSpot In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. Simple: more leads!
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] 11 Fascinating Books on Harvard Business School's Required Reading List
    HubSpot is giving away hundreds of marketing books each week, just in time for summer. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? We figured you'd rather spend that time actually, you know, reading. This practical guide is written by two industry experts (Paul A.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Hubspot] Women Click Facebook Ads More Than Men [Data]
    Connect with HubSpot Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1. percent higher than young adults. 3.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] Best LinkedIn Guides, Tips and Tactics of 2010
    The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Convincing Your Boss in the Value of Social Media [Marketing Cast]
    For instance, you can find a few on HubSpot's case studies page and on David's blog, Web Ink Now. Connect with HubSpot Have you faced challenges when explaining to your senior management that social media is worth your time and effort? People Are Fearful of New Technology. Share Examples of Success.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Hubspot] 32 Blog Post Ideas for Your Next Article
    It’s a  tactic that’s worked well for HubSpot. Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
    Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Hubspot] INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? For what it’s worth, charity: water uses HubSpot software. Also on the Fast Company list, at #10, is another INBOUND keynoter -- Scott Harrison , the founder of charity: water.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
    HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Hubspot] How to Be a Marketing Automation Master [INFOGRAPHIC]
    Connect with HubSpot Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Hubspot] Who is the Fearless Competitor?
    Find New Customer s  ranked ahead of over 98.3% of websites based on HubSpot’s websitegrader.com. fearlesscomp got a perfect Twitter grade of 100 out of 100 in Hubspot’s twittergrader.com. B2B Lead Generation | Who is the Fearless Competitor? Some of you may be wondering about the author of this popular B2B marketing blog. Here you go.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 7, 2012
    [Hubspot] Cancer Sucks So Let's Do Something About It
    Our friend Trish Bertuzzi, President & Chief Strategist at The Bridge Group , organized the event along with HubSpot. The AG team impresses me every day with the amazing work they do for our customers, uncovering and delivering qualified opportunities. But yesterday they took my respect to a whole new level. Below is a note from Trish.
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Hubspot] 8 dead easy steps for writing a blog in less than an hour
    Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Plan Your Topic and Title.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Hubspot] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If So what are you waiting for?
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Hubspot] Best Website Design Guides and Tips of 2010
    Items to Delete From Your Website Today by HubSpot Blog. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. No clipart here.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Hubspot] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. Whether it’s realistic is another question. million $1.6
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Hubspot] Predictions for B2B Marketing in 2011
    Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
    These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Connect with HubSpot Most marketers these days recognize that inbound marketing is a critical component of lead generation. Business Blogging. YouTube.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 5 Tools to Battle Social Media Content Overload
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Hubspot] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hubspot’s study found it took 9 touches to reach the point of diminishing returns. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
    Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
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