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    [Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
    [Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
    Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Do they come back?
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Hubspot] 55 Free Templates to Make Visual Content Creation Quick & Painless
    In fact, we use it all the time at HubSpot when we don''t have a designer handy. I''m going to walk you through the visual content templates we have available for free download, and show you how we''ve used them ourselves to create awesome visuals right in PowerPoint. Visual content is in high demand. And in social media? But honestly.
    [Hubspot] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
    Finally, I included a shortened link to my list of sources, which can be found on our website at [link] , as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites. Usually. That''s why we decided to take all the pain and suffering out of infographic creation.
    [Hubspot] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
    Take a look: Learning Loveable Marketing From the Experts from HubSpot All-in-one Marketing Software. 1) "Great marketing makes your customers and fans feel like part of something exceptional." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. The result?
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Hubspot] How to Use Web Analytics to Become a Better Marketer
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information?
    [Hubspot] The Marketer's Go-To Guide for Creating Data-Based Content
    It doesn't have an API, but does allow you to export to CSV, so you can manipulate the data with some Excel skills. 4) HubSpot. Here at HubSpot, for example, we use lead and customer data to inform our content strategy on a daily basis, because we use our software on a daily basis. We inbound marketers are a unique bunch. photos.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Hubspot] A Marketer's Guide to Understanding Statistical Significance
    The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. Isn’t that significant?”. All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns , but also to demonstrate the validity of the data.
    [Hubspot] The 10 Commandments of DIY Marketing Design
    Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content. Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image.
    [Hubspot] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    Without further ado, here’s a list of 47 truly remarkable holiday marketing stats: 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software. It’s official: We’re finally in the midst of the holiday season. They’re a time of reflection, celebration, and, most importantly, food.
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Hubspot] 11 Clever Ways to Nurture Leads With Your Business Blog
    Smart CTA tool (like HubSpot''s ) can make all this possible. That''s right; we suffer slightly from that whole "HubSpot is just a publisher" misconception ourselves, even though we indeed sell marketing software :). That''s right! So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? right?
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
    [Hubspot] The 9 Worst Ways to Use Twitter for Business
    Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
    [Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.
    [Hubspot] Do Linkedin Endorsements Really Matter to Hiring Managers?
    Some “atta-boys” Brian at Hubspot told me “Your blog’s so popular, you need a Call to Action there.” Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. Take a look at this image.
    [Hubspot] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Connect with HubSpot LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. It’s pretty awesome. Here’s what you can do: 1.
    [Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
    Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    [Hubspot] 3 Tips For Hiring a Great Marketing Intern
    As an Inbound Marketing Consultant here at HubSpot, I rarely spoke with a customer who was accustomed to hiring interns. Here at Hubspot, we typically have several interns working on different projects and in different departments. At HubSpot, we have no fewer than 3 full-time employees who started here as interns. 3.
    [Hubspot] How to Create a Benchmark to Measure Content Marketing ROI
    time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Step 1: Understand the Different Types of Content Metrics. Awareness.
    [Hubspot] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Hubspot] SEO Is Evolving: But Relevant Content Is Still King
    Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. No need for a HubSpot wrap up - since Bryan's point is crystal clear. Connect with HubSpot How have you seen SEO as a practice change over the last few years? Why or Why not?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Hubspot] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Connect with HubSpot Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. Here's what I found for the best practices to make sure you will be happy with your website redesign. Have a clear goal for the redesign.
    [Hubspot] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true). Now What?
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Hubspot] How to Write a Cold Email That'll Actually Get a Response
    For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends." I use this every time I am doing cold outreach emails. For some of them, we had an "in." Somebody knew somebody else and happily made the introduction. But we weren't so lucky with some of the other guests. Probably not.
    [Hubspot] 10 Essential Twitter Stats [Data]
    Connect with HubSpot Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. There are 75 Million Twitter users worldwide.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Hubspot] 16 Remarkable Web Analytics Guides, Tips and Techniques
    Ways to Make Your Marketing Analytics Actionable by HubSpot. How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic?
    [Hubspot] How to Prepare for Your Next Job Interview
    At HubSpot, we take culture very seriously. For instance, when I interviewed at HubSpot, one of my interviewers used this app and discovered I’m a Colts fan (I’m from Indianapolis and love Peyton as much as the next person), so we chatted about the NFL for a bit. Applying for jobs isn''t easy. And then one day you do! Let’s be honest.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
    HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Hubspot] Top 5 Metrics for Auditing Your Social Media Marketing ROI
    Connect with HubSpot Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in generating leads and revenue. What surprises you?
    [Hubspot] Get a Head Start on Blogging by Post-Dating a Month of Content
    Here are a few results from studies that might help you decide when to schedule that post: Blog Views & Links – If you seek maximum readership to educate prospects and convert them with offers on your blog, then check out some HubSpot data that indicates 11AM is the time of day blog posts get the most views. Try HubSpot for Free!
    [Hubspot] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
    These days everyone from tattoo artists to corporate giants (and everyone in between) are jumping on the blog wagon – with varying degrees of success. What once seemed to be the sole purview of narcissistic insomniacs has become firmly entrenched in the national psyche as well as in our marketing bag-o-tricks. Well, it depends. Good luck!
  • HUBSPOT  |  FRIDAY, AUGUST 20, 2010
    [Hubspot] 5 Items to Delete From Your Website Today
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Our blog along with many others are full of advice and instructions of things to add to your website. Preform a test. Do you Agree?
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
    [Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
    Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Hubspot] 10 Types of Updates to Power Your Social Media Presence
    Check out how DoubleTree ran a successful survey leveraging Facebook and Twitter, or check out HubSpot's own survey we're promoting using social media to collect your much needed feedback. 6.) Connect with HubSpot Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media.
    [Hubspot] What Is a CMS and Why Should You Care?
    For example, HubSpot's CMS tool has little modules you can rearrange and edit, like you would text in a Word document. During this free website redesign webinar HubSpot's VP of Marketing discusses how to perform a successful website redesign. Connect with HubSpot There are tons of CMS tools out there. So how do they work? Quick!
    [Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
    HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Hubspot] 5 Steps to an Awesome B2B Facebook Page
    HubSpot customers, for example, can install the free Facebook Welcome Application. 2. Connect with HubSpot Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. If you're curious about how, check out 25 B2B companies that have already done it well.
    [Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
    [Hubspot] From Competition to Bribery: Convincing Coworkers To Blog
    ” The Inbound Marketing book , written by HubSpot founders Brian Halligan and Dharmesh Shah, has been the number one book in the blog and blogging category on Amazon and dedicates an entire chapter to blogging. At HubSpot we use our Blog Analytics tool to publish a top 10 list every week of our top bloggers for the past 30 days.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Hubspot] A Guide to the New Canadian Anti-Spam Legislation (CASL)
    We reached out to one of HubSpot''s agency partners, Kula Partners , to see what their perspective was as a Canadian inbound marketing agency. If you use HubSpot as your ESP, you have the tools you need to run a CASL-compliant email marketing program, though it is still solely your responsibility to ensure compliance with CASL.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
    [Hubspot] How to Improve Your Email Clickthrough Rate [Video]
    Hi, I’m Bryan with HubSpot. Internal testing at HubSpot has shown us that plain-text emails can outperform HTML emails, but images still play a big role in getting your reader''s attention. Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. Click. Click. Click.
    [Hubspot] Why Social Media is BS
    Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. I’m also a little worried that marketing professionals and small business owners are getting caught up in the hype and using the wrong strategies to leverage social media.
    [Hubspot] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
    [Hubspot] Ten Festive Links for Tired B2B Marketers
    But it’s from Hubspot and we like them, remember? When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. apologize.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Hubspot] When to Add or Remove a Persona in Your Marketing Strategy
    This is a guest post written by Dolly Howard ( @dollyhoward ), Inbound Marketing Consultant of SmartBug Media , a strategic inbound marketing agency and Gold-level HubSpot partner based in Southern California. She is also a former HubSpot consultant and still dreams in vibrant orange. That’s a great start! But then, you get stuck.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Hubspot] Proof That Your Audience Is Online
    Connect with HubSpot Let me guess -- you are reading this article because you doubt your audience is online? Welcome to the club! Many marketers and business owners share your hesitation and dip their toes into the waters of inbound marketing with caution. Yes, Your Audience Is Online. First, you need to realize that your audience is online.
    [Hubspot] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now! 5.)
    [Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
    Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
    [Hubspot] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    HubSpot's Weekly Marketing Update Podcast With Mike Volpe. Interested in hearing what the CMO of HubSpot has to say about the stories in this week's round-up? There have been a number of major developments in the world of online advertising recently. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET.
    [Hubspot] Is Newsjacking Hurricane Sandy Right or Wrong?
    HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Mike Volpe, CMO @ HubSpot. Originally at this URL there was a post about "5 Hurricane Sandy Newsjacks from Marketers". The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy.
    [Hubspot] 3 Online Marketing Metrics to Ignore
    Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Are you one of them?
    [Hubspot] Everything You Need to Sell Your Boss on Business Blogging
    HubSpot's 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. Many organizations, including HubSpot, require specific employees to contribute a minimum number of blog posts a month. Connect with HubSpot You're an inbound marketing convert. There's just one problem. Tweet This Stat! ).
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Broadcasting Seminars ( HubSpot Bold Talks ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Minds were blown, hats were taken off, people applauded. Beginner.
    [Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. We just finished a new product-centric "What is HubSpot?"
    [Hubspot] 7 Components That Comprise a Comprehensive Brand Strategy
    Volvo = safe; Coke = refreshing; Disney = magic; HubSpot = All-in-One. Connect with HubSpot Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. Play the word game. Be Consistent.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Hubspot] How to Leverage Thank-You Page Real Estate for Better Marketing
    First, hyperlink text within your thank-you page copy directing your lead to your offer, like you see here with the blue hyperlinked text, "See how you can track that in a free demo of the HubSpot software.". You know how I mentioned we at HubSpot want to make sure all of our leads know we sell inbound marketing software?
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Hubspot] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). No Strings Attached (via HubSpot ). Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. In just a few minutes, you''ll be caught up on last week''s news and ready to rock your week ahead. Let''s get to it!
    [Hubspot] Website Redesign SEO Mistakes to Avoid
    Once again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process. Connect with HubSpot We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process.
    [Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
    HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. 5) What's multivariate testing, and how does it compare to A/B testing? A/B testing is typically used for redesigns to test out the effectiveness of a single design direction or theory against a goal (like driving conversions).
  • HUBSPOT  |  TUESDAY, JUNE 15, 2010
    [Hubspot] 5 Types of Posts to Create a Balanced Blog
    This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot Cooking and blogging -- they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Hubspot] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    For example, HubSpot's Facebook Page URL is [link]. Connect with HubSpot Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. What to Axe From Your Facebook Marketing Strategy. 1. Business "Profile," Not a Page: First things first. Photo Credit: brittgow.
    [Hubspot] 4 Enchanting Ways to Improve Your Inbound Marketing
    Here at HubSpot, we make all-in-one inbound marketing software. Connect with HubSpot A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time. As can be expected, all of these can be applied to inbound marketing. Here are my top takeaways.
    [Hubspot] Webinar Q&A: Content is Marketing Currency
    One of the best examples around is HubSpot. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Guest blog posts on blogs read by your potential prospects.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] What Is a CDN? [FAQs]
    If you have your website, blog or landing pages built on HubSpot you actually already have CDN and don''t need to worry about it. We built Akamai''s CDN and a Web Application Accelerator (which is a little like a private fast lane) right into HubSpot from the start so you don''t have to purchase or install anything extra. Right!
    [Hubspot] 6 Lessons For Awesome Email Marketing From Threadless
    As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Connect with HubSpot Their product—the Tees—are also their content. It bombs?
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] 3 Ways to Build an Awesome Social Selling Machine
    The thesis behind HubSpot's success is that people are becoming incredibly good at doing research on the internet. If you want to learn more about how to build a social selling machine with HubSpot. Connect with HubSpot It’s really easy to find all sorts of selling "experts" on the internet. Do Your Research.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
    [Hubspot] 10 Habits of Top-Notch Content Creators
    For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
    [Hubspot] Half of Shoppers Spend 75% of Time Conducting Online Research [Data]
    We spend a lot of time talking about marketing transformation here at HubSpot. Connect with HubSpot The concept is that the way people have traditionally shopped for products and services has changed. It's this fundamental idea that lays the foundation for inbound marketing , which is effective today. In fact, they doubled!
    [Hubspot] Will Marketing Technology Look Like iOS Someday?
    Or, more relevant to readers of this blog, HubSpot's App Marketplace. It was actually HubSpot's CEO, Brian Halligan who used the phrase "marketing operating system" in an interview with AdExchanger earlier this year, describing the vision of where HubSpot's platform could go. what do I do with all this?". Maybe. Neither?
    [Hubspot] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
    This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
  • HUBSPOT  |  MONDAY, APRIL 26, 2010
    [Hubspot] Improving Sales and Marketing Alignment: The Marketing and Sales SLA
    We use this technique at HubSpot ourselves. Examples of Sales and Marketing SLA Charts: Note: numbers are not actual HubSpot statistics. to have access to these charts for use in your own presentations Connect with HubSpot If the two departments are managed as separate silos, the system fails. The Solution.
    [Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
    HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
    [Hubspot] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
    [Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Hubspot] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
    Join HubSpot for Marketing Transformation Week , April 4-8, 2011. Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Because "it's ugly and it draws attention to my illness.". Marketing Takeaways.
    [Hubspot] The 2011 #Nifty50 Top Twitter Men Reprise
    Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
    [Hubspot] The 3 Most Important Aspects of Inbound Marketing
    graphcs credit: HubSpot Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
    [Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Hubspot] 10 Simple Strategies for Business Blog Content
    Example: Over 50 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing. 7. Connect with HubSpot Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) Photo Credit: qisur.
    [Hubspot] How social media saved our church
    In our first month of operation we had exactly one visitor to our site, and then a few more each month.  I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. By Judith Gotwald, {grow} Community Member. didn’t become a blogger until I had no choice. Here is my story.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Hubspot] Why Business Blogging Works
    For example, every time I write a blog post on this very blog about inbound marketing, it creates an opportunity for someone that needs help with inbound marketing to find that post about inbound marketing, and learn who HubSpot is. The more blog posts I create, then, the more chances I have to introduce HubSpot to someone new.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
    Read HubSpot's complete guide to newsjacking. 5) Be the Expert -- Have an Opinion, Speak, Be Quoted. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. 8) Give Back to Charity, Donate Your Services, or Volunteer.
    [Hubspot] Reality is Mobile
    Rebecca Churt , marketing manager at Hubspot, recently published a comprehensive guide that gives you everything you need to know to dominate local search. I spent a recent Saturday scouring the local thrift stores for some furnishings for my new apartment (“Help me, I’m poor” is indeed an accurate phrase to describe my current situation).
    [Hubspot] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 11 Killer Social Media Presentations Worth Watching by HubSpot Blog. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. by Cultivating Your Customers.
    [Hubspot] Social Sharing Increases Blog Page Views 160% [New Data!]
    Connect with HubSpot Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links. In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers.
    [Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
    To learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.&#. (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). Love hard facts. Hope you do too.
    [Hubspot] 'What is?' - 5 Need To Knows For Marketing Superstars
    If you are interested in finding out how well your site is optimized for search engines, benchmark it against 3 million others by entering your URL in HubSpot's Website Grader. If you are reading this article, you have found one of HubSpot's most valuable assets. Connect with HubSpot I hear questions that begin with 'what is?'
    [Hubspot] 13 Types of Product Content Sales Needs to Close More Deals
    They're also great for giving site visitors a quick overview of what you offer (like the first HubSpot software overview video below) as well as providing deeper dives into specific product features and use cases (like in the second video below about HubSpot's Contacts tool ). 2) Product Pages. But there's a lot more to it, my friend.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Hubspot] 10 Ways to Drive Instant Results With Inbound Marketing
    In fact, a lot of our initial success at HubSpot came from a free tool we launched. To get your brain going, here are a few of the free tools HubSpot and other businesses have launched. Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month. Add visual calls-to-action to your site. Pretty cool for just one test.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Event Swag Your Attendees Will Love …and Loathe.
    [Hubspot] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
    At HubSpot , I spend a lot of time speaking with CEOs and owners of manufacturing about integrating inbound marketing into their businesses. It is important to let your CEO know that it is possible send new leads automatically to your CRM system from online forms on your website, using a system like Hubspot. Connect with HubSpot
    [Hubspot] SEO: 301 Redirects Don't Pass Existing Social Shares
    All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Connect with HubSpot In summary: Twitter. Facebook. Google+. LinkedIn.
    [Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
    As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    For example, here are over 550 royalty-free stock photos from HubSpot you can download and use. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Image Credit: WebPageFX.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Hubspot] 42 Tweetable Facts to Squash Marketing Fantasies
    View more presentations from HubSpot Internet Marketing. Connect with HubSpot We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Some of them might surprise you.
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