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  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] How to Use Data to Create More Relevant Content
    If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Hubspot] Marketing That Helps People? An Interview With Jay Baer
    We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation. Not so.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] What Investors Expect From Modern Marketing Executives
    “The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. Today’s CMO bears almost no resemblance to a CMO from a decade ago. Where do you draw the lines? Inbound Marketing
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. 5. Experiment.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Hubspot] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Connect with HubSpot So what gives?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
    Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Hubspot] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. Whether it’s realistic is another question. million $1.6
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy. Conclusion.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Hubspot] Facebook Launches Customized Calls-to-Action for Apps
    If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. As HubSpot delves into this new tool, we'll be sure to report back on what we learn, mistakes and all! Connect with HubSpot But is there another way to do it for the rest of the world?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Hubspot] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore. Twitterers collectively post a billion tweets every three days. Twitter Tips for Newbies. How to Grow Your Twitter Following.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Hubspot] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015. The marketing word of the year is Nurture. This is part two of a two-part blog. Click here to catch up on part one. ).
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] How charity: water Has Reinvented the World of Charitable Giving
    This is the story of how charity: water embodies the inbound nonprofit, and why HubSpot and charity: water are partnering to transform nonprofit marketing. Want to see more of the partnership between HubSpot and charity: water ? The IRS lists that there are over 1.1 So, how does a nonprofit stick out from the pack?
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
    Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Questions to Ask When Developing Personas. 1.) Are they married?
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Hubspot] The DOs and DON'Ts of Writing Effective Calls-to-Action
    This example originally appeared on HubSpot. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. There’s good reason for this. Call-to-Action DOs. DO tell readers exactly what you’ll give them.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Hubspot] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare." If you're a regular reader of HubSpot's blog, you may recall that in a past article discussing SEO for YouTube , the title, description, tags, links, and comments have an impact on how your video ranks in search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Hubspot] How to create a winning strategy with crappy content
    If you don’t believe me, try competing with Hubspot in the content space. It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
  • AGILE B2B COPYWRITER  |  FRIDAY, FEBRUARY 11, 2011
    [Hubspot] The Science of Email Marketing
    And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. Hubspot also put together a blog post, answering the top email marketing questions they got before, during and after the webinar. I’d love to hear more about what you think about this topic? Perhaps.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Get Facebook Fan Page Activity Alerts via Email
    Connect with HubSpot For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts.
  • HUBSPOT  |  SATURDAY, NOVEMBER 7, 2015
    [Hubspot] 13 Habits of Incredibly Curious People (And Why It Matters In Business)
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions? Curious people tend to be avid learners.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. So, we compiled them all and, well, that''s why you''re reading this blog post. Think of groups as places for discussions between individuals. Not necessarily.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. Your Out-of-Office Reply. If it’s urgent please contact [coworker].”. Your Email Signature.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
  • VIEWPOINT  |  WEDNESDAY, APRIL 1, 2015
    [Hubspot] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. What does all of this mean? have no idea. Your intentions are clear. You want to coast and sandbag your way through the second half.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Put Your Customers on Camera: Wise Words from Truman Tang
    check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers? ”, Tang said in our interview. And the best way to do that is video.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] Where to Learn Excel: The 10 Best Resources on the Internet
    While the articles, forums, and other parts of the site are free, you can pay a fee to join one of his training programs like Excel School or VBA Classes , or by getting a copy of one of his books: The VLOOKUP Book or Excel Formula Helper Ebook. 5) HubSpot's Free Ebooks & Blog Posts. Fair enough. Price: Free. Price: Free. Price: Free.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Study: LinkedIn Is More Effective for B2B Companies
    The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business. Connect with HubSpot The study surveyed over 600 professionals knowledgeable about their company's marketing strategy.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Hubspot] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    The beauty of using marketing automation software like HubSpot is that you’re collecting TONS of lead intelligence that could really help salespeople close more deals - if they look at it! 89% of buyers research online before spending money on anything , so companies need to shift their thinking to adjust to this new buyer behavior.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Hubspot] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    photo credit: JD Hancock via photopin cc // Graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing. Goal Setting. easurable.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Hubspot] Why the Inverted Pyramid Doesn't Work for Business Blogs
    An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video). To see this type of post in action on the HubSpot blog, check out " How to Write the Worst Guest Blogging Pitch of All Time [Template].". To make sure I’m at the top of my writing game, I read. A lot.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. 2) Speaking.io. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Harsh feedback. Period.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” An equally dangerous mistake is to start publishing without knowing exactly what we’re doing… The technical aspect of blogging is certainly important to your success. What’s Your Brand in a Word?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Broadcasting Seminars ( HubSpot Bold Talks ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Minds were blown, hats were taken off, people applauded. Beginner.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). 2. No one needs more irrelevant marketing messages in their life. What the Heck is a Buyer Persona? Pain Points.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Hubspot] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%).
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new  predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. Another approach we’ve seen is giving the lowest-scored leads to your newest reps.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Here''s how this looks on HubSpot''s Google+ Page , for example: Very Pinterest-esque, am I right? 3) Larger Sized Media. You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. Did you miss that? We kind of glossed over it, too. What''s New With Google+?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Hubspot] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
    Jeff was a guest on Hubspot TV.   Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s  BMA-New Jersey Social Media Symposium. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
    According to HubSpot , companies that blog get …. Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. Other studies estimate that percentage even higher. Even yours.
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Hubspot] SMB Marketing Automation: Getting Started with Content Strategy
    Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms.  Overcoming lack of understanding, resources, and content . We all have stories in our lifetime where we reference “chicken or the egg” regarding a reference to what comes first. 
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. It's the best!". The problem?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Hubspot] Learn to Code: 16 Handy Resources to Get Started
    HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. The majority of us, however, didn't grow up with this type of exposure to the world of coding. Let's dive in.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Hubspot] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Hubspot] What Social Selling Isn't
    Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. 81% of them start the process with a web search.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Hubspot] Your Designers Are Not Artists, and You Need to Stop Thinking That Way
    As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. P.S. If you''re a designer reading this, you may be interested in designing templates for the HubSpot Template Marketplace.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Hubspot] Reminder: 30-Day Blog Challenge Begins January 2
    Companies who blog the most have a chance to be profiled on the HubSpot blog, which has more than 1.5 By now you''re probably just about to sign out of your email and get ready for that New Year''s party. But before you go, just a quick reminder about what''s coming up in the New Year. On January 2, the 30-Day Blog Challenge will begin.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Hubspot] What can the losing football coach teach us about making your sales quota?
    Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. As sales and marketing professionals, I think we can all identify—players on the field feel like they are facing an all-out blitz! Sales Plans are unattainable! Is it the VP of Sales?
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Hubspot] How to Write a Fluff-Free Mission Statement
    FWIW, HubSpot''s mission statement reads: Our mission is to make the world inbound. Mission statements. They sound inherently business babbley , don''t they? But even if you think they''re a little. silly. This post will show you how to write a great mission statement, told through the lens of some of the best ones out there. Wrong. and on.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Hubspot] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? It's an exciting time to be a content marketer. But it's also a challenging time. And few things have the power to cut through this noise like data storytelling. Not a data analyst? No worries. Compelling, right?
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. the list goes on. What should you be tracking? Circular Area.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Hubspot] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    11) HubSpot Academy. In this example, HubSpot Academy used a pop quiz-style poll to set context for the Inbound Sales Certification : Whether you’re promoting a blog post, an ebook, or some other offer, try asking engaging questions that set the user up to click the link and find the answer. Generate Follower Insights. 10) eBay.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] How Building Tools Can Generate New Leads for your Agency
    Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer. For example, HubSpot’s Website Grader has been used over 4 million times. We verify that the domain corresponds to a real company (usually using a tracking tool like HubSpot Sales ). What exactly should we build?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It dilutes your message." Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. It is "peek," "peak," or "pique"?
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
    11) HubSpot. (A n inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.). Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? always wondered how that was possible. Growth: Idea: Partner with Other Brands.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] Are Your Advertisers a Good Fit for Inbound?
    Industry data from HubSpot’s 2015 Demand Gen Benchmarks Report can help. HubSpot’s Publishing Benchmarks Report points out that media industry is undergoing extreme change. Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. Why not disrupt the mold? The Bottom Line.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Hubspot] 2013's Top Content: 10 Brands That Totally Nailed It
    Everyone at HubSpot loves this SlideShare by Velocity Partners. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. Take a look, and enjoy reliving these marketing content masterpieces! 1) Dumb Ways to Die.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
    How to Optimize Your LinkedIn Profile for Social Selling via Hubspot. Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. Why LinkedIn Again?
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Hubspot] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Customers include several large enterprises and numerous high growth companies like AdRoll, Cloudera, HubSpot, New Relic, ShoreTel, Tableau, Xactly and Zendesk. Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. About Infer. Additional Resources.
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Hubspot] 13 Must-Watch Marketing TED Presentations
    Connect with HubSpot In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. Some of the best ideas spread by TED presenters have been related to marketing. 13 Must-Watch Marketing TED Presentations. 1. Seth Godin on standing out. 3.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    went to HubSpot Recruiter Emily MacIntyre for her advice. "Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. So what should candidates do if interviewing isn''t their strength? The truth is, no one is intrinsically doomed to fail at interviews," she said. Hiring Dail
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] 10 Books Every Marketer Needs to Have in Their Library
    No one is more at the forefront of inbound marketing than HubSpot’s Brian Halligan and Dharmesh Shah. In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. Ok, no. Chan Kim & Renée Mauborgne.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. Include Numbers. Congrats!
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Hubspot] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Stay with me here!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Hubspot] How to Build a Great B2B Community on Facebook
    Mike Lewis , Chief Marketing Officer of Peoplefluent kicked things off his session at MarketingProfs B2B Forum with a few important statistics courtesy of a recent Hubspot report about Facebook: 750 million monthly visitors. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Hubspot] 33 Stats That Paint a Picture of the Future of Marketing
    HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. so we can solve them! Finally, marketers (and CMOs!)
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] How Credit Unions Can Use Blogging to Attract More Members
    Do a little keyword research (great tools: keyword.io , Google, HubSpot's keyword tool.) Then using a title tool (we like the HubSpot Blog Topic or the IMPACT Blog Title tool ) you might create the title: 10 Ways I Could Have Saved When Having My First Baby! And the answer needs to be YES! But all is not lost! Nonprofit
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] What Exactly Does Google Consider High Quality Marketing Content?
    Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Cloaking.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you''re a HubSpot customer, you can use Social Inbox to set up a stream that pulls in questions from your leads and customers. And if you haven''t done so already, register for HubSpot''s event, INBOUND 2014 !). How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?"
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Hubspot] This Week in Content Marketing: Content + Audience for the Win
    Are APAC marketers adequately informed about content marketing? (28:17): A recent survey report by HubSpot and SurveyMonkey aims to provide marketers across the Asia-Pacific region with a data-backed summary of current trends in content marketing. This week’s show. Recorded live on October 25, 2016; Length: 1:03:38). Click To Tweet.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Hubspot] Our Top Predictions for Facebook's Secret January 15th Announcement
    It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How Agencies Price Their Services, In 4 Charts
    HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings. There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. And they have a lot to offer. Not quite. Probably not.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] Google's Biggest Social Search Update Yet Features Google+ Content
    Connect with HubSpot Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Personal Results.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    ” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
  • HUBSPOT  |  SATURDAY, OCTOBER 24, 2015
    [Hubspot] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's an old saying that goes, "The best way to a man's consumer's heart is through his stomach.". As a society, we love food. That's really all there is to it. Traditional advertising on the other hand. not so loved. Sorry.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Hubspot] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. 70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Hubspot] Simon Sinek Explains Why Leaders Put Others Ahead of Themselves
    Keith Frankel , head of creative and design at HubSpot, interviewed Sinek recently and put together the video below. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Simon Sinek has one great claim to fame, and it’s a big one. Pretty cool, right? 15-18 in Boston.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] What Is a CDN? [FAQs]
    If you have your website, blog or landing pages built on HubSpot you actually already have CDN and don''t need to worry about it. We built Akamai''s CDN and a Web Application Accelerator (which is a little like a private fast lane) right into HubSpot from the start so you don''t have to purchase or install anything extra. Right!
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze). How on earth do marketers keep all of the various marketing technologies straight in their mind? And how are CMOs supposed to figure out the best technology stack for their company? The Stack, Explained.
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