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    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. 81% of them start the process with a web search.
    [Hubspot] 6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot
    Saying goodbye can be difficult, but there is no reason to worry, because the HubSpot Unicorn is here with one final batch of fun, shareable New Year's-inspired holiday eCards. Happy New Year from HubSpot! Connect with HubSpot It’s hard to believe it, but 2011 is coming to an end. ’s sad.
    [Hubspot] Five Expert Guides to SEO Keyword Research
    Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot. Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
    11) HubSpot. (A n inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.). Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? always wondered how that was possible. Growth: Idea: Partner with Other Brands.
    [Hubspot] Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
    HubSpot’s Heading to Dublin, Ireland. Take a look at our this video that explains more about our European expansion: The new HubSpot office will be opening January, 2013 and is on pace to provide 150 new jobs within 3 years. Autumn is here! Can you feel it? It’s the time of year for changes all around. Simple as that. Hello, Europe!
    [Hubspot] How to Generate Inbound Leads with No Editorial Department
    This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. process.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you''re a HubSpot customer, you can use Social Inbox to set up a stream that pulls in questions from your leads and customers. And if you haven''t done so already, register for HubSpot''s event, INBOUND 2014 !). How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?"
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. Include Numbers. Congrats!
    [Hubspot] Inbound Marketing: Your Ticket to See the World
    HubSpotting Around the World has shown us that inbound marketing isn’t confined by borders or distance because the World Wide Web is just that: worldwide. She realized digital marketing could be done from anywhere in the world and moved her business, Hoi Moon Marketing , a HubSpot Certified Partner Agency, to her dream city: Paris.
    [Hubspot] What Exactly Does Google Consider High Quality Marketing Content?
    Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Cloaking.
    [Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    went to HubSpot Recruiter Emily MacIntyre for her advice. "Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. So what should candidates do if interviewing isn''t their strength? The truth is, no one is intrinsically doomed to fail at interviews," she said. Hiring Dail
    [Hubspot] Our Top Predictions for Facebook's Secret January 15th Announcement
    It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Hubspot] 33 Stats That Paint a Picture of the Future of Marketing
    HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. so we can solve them! Finally, marketers (and CMOs!)
    [Hubspot] Google's Biggest Social Search Update Yet Features Google+ Content
    Connect with HubSpot Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Personal Results.
    [Hubspot] Google+ Finally Launches Business Pages
    Connect with HubSpot The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. Here's a quick video overview from Google. Google+ Page Features. Angry Birds). Marketing Takeaway. Google+ Pages will soon be available to all!
    [Hubspot] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's an old saying that goes, "The best way to a man's consumer's heart is through his stomach.". As a society, we love food. That's really all there is to it. Traditional advertising on the other hand. not so loved. Sorry.
    [Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    ” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
    [Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
    [Hubspot] 7 Presentation Secrets From SlideShare
    At HubSpot we love great presentations, so when presentation sharing site SlideShare released its 2010 Zeitgeist summary we had to share it. Connect with HubSpot Secrets Behind Popular Presentations. 1. Popular presentations have more slides. Popular presentations use fewer words. On average women use fewer slides than men.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Hubspot] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Whether you''re brand new to social or looking to spice up your game, HubSpot CEO Brian Halligan will be divulging his secrets to being a strong social leader in a special webinar: The Rise of the Social CEO. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Bueller?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Hubspot] The 12 Weirdest (and Best) Things You Can Get For Free
    This post originally appeared on HubSpot's Sales Blog. If you're wary about the upfront investment or just want to save some money, HubSpot CRM is 100% free and ready to use. To read more content like this, subscribe to Sales. People say the best things in life are free. So who’s right? We all know there’s truth to both axioms.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Hubspot] Why Should You Bother Sharing Content on Twitter?
    link] by @DianaUrban at @HubSpot #TwitterTip. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You''re not alone. I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. My husband is one of these people.
    [Hubspot] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Stay with me here!
    [Hubspot] How to Build a Great B2B Community on Facebook
    Mike Lewis , Chief Marketing Officer of Peoplefluent kicked things off his session at MarketingProfs B2B Forum with a few important statistics courtesy of a recent Hubspot report about Facebook: 750 million monthly visitors. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Hubspot] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    We recruited best in class experts including Ann Handley , Jay Baer , Shawn Graham , David Meerman Scott , Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? The result? What to Do Today.
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? Apps: Gmail , ASAM. App:
    [Hubspot] How to Prepare for Your Next Job Interview
    At HubSpot, we take culture very seriously. For instance, when I interviewed at HubSpot, one of my interviewers used this app and discovered I’m a Colts fan (I’m from Indianapolis and love Peyton as much as the next person), so we chatted about the NFL for a bit. Applying for jobs isn''t easy. And then one day you do! Let’s be honest.
    [Hubspot] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    16 Inspirational Quotes From the Late, Great Steve Jobs from HubSpot All-in-one Marketing Software. Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. And you''d be right.
    [Hubspot] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Hubspot] How to Create a Facebook Page Vanity URL
    Connect with HubSpot If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address).
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Hubspot] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot's own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it's all digital, baby. What benefits do we reap as a result? Yours.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Hubspot] These 11 Ads Are So Good, You'll Forget They're Ads
    This ad makes a powerful emotional connection and it actually left many us on the HubSpot blogging team close to tears. 8) Luvs - Pacifier. Today, promotional messages try to reach us pretty much 24/7. In essence, it has to be more than an ad. The following "ads" are ones that fit that bill. In short. they don''t feel like ads at all.
    [Hubspot] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. 70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Hubspot] The Simple Cure for Google Algorithm Update Anxiety
    In fact, according to HubSpot''s Marketing Benchmarks Report , companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all. Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. Since then, the GAUA disorder has become a pandemic.
    [Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. I’ve heard it before. Design
    [Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
    [Hubspot] The Science of Productivity: How to Get More Done in a Day
    HubSpot UX Editor Beth Dunn told me that when she gets writer''s block, she just opens up a blank document and starts typing away, even if the words don''t mean anything. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "''deconstruct'' the large problem at hand into smaller, bite-sized chunks. Just get started. Where are you?
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Hubspot] Sick of Slimy Sales Tactics? It's Time to Join the Movement [Petition]
    Not only had the call somehow wormed its way into our meeting, but of all the meeting rooms at HubSpot, it found mine. What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Look, I get it. Impossible! couldn’t believe my ears.
    [Hubspot] Best Website Design Guides and Tips of 2010
    Items to Delete From Your Website Today by HubSpot Blog. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. No clipart here.
    [Hubspot] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    Charts and graphs courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. Email is one of the most powerful marketing tactics. But it is perishable. Are they a customer? Segmentation works.
    [Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
    HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
    [Hubspot] Predictions for B2B Marketing in 2011
    Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
    [Hubspot] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hubspot’s study found it took 9 touches to reach the point of diminishing returns. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
    [Hubspot] Top 10 B2B Companies on Twitter
    Hubspot ( @Hubspot ). 2. As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. Sorry, Ann.
    [Hubspot] 30 Most Influential Venture Capitalists on Twitter [VC Remix]
    thought that his list was insightful and pretty comprehensive, and I wanted to see how it stacked up against HubSpot's TwitterGrader and how it measures influence. Without further adieu, I give you HubSpot's Most Influential VCs on Twitter list. Connect with HubSpot million other users that have been graded.
    [Hubspot] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
    [Hubspot] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    With marketing automation software and a CRM (like HubSpot and ), companies can avoid that. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
    [Hubspot] 3 Form Fields That Kill Landing Page Conversion Rates
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. Connect with HubSpot This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    This post originally appeared on HubSpot's Agency Post. used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
    [Hubspot] Twitter Launches More Robust Targeting for Promoted Tweets
    With this new feature, you could target your campaign at people who are similar to the followers of the username @HubSpot. Because HubSpot is known as a thought leader in the marketing industry, so a large amount of our followers are likely to be marketers. Now, you can target your promoted tweets to users based on their interests.
    [Hubspot] The 2011 #Nifty50 Top Twitter Men Reprise
    Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
    [Hubspot] #TorieGoesINBOUND: How One Eager Marketer Hustled Her Way to INBOUND
    And while it's easy to allow this shift in perspective to sideline our aspirations, Torie Sullivan wasn't willing to make this kind of sacrifice when it came to her mission to attend HubSpot's INBOUND event. After graduation, Sullivan went on to land a job as an inbound marketing strategist at TSL Marketing , a HubSpot Agency Partner.
    [Hubspot] Be Inspired: The Best B2B Content Of 2015
    Hubspot have done very well with their Website Grader and this year LinkedIn excelled with their Social Selling Index. personally like what Hubspot do with their customer case study videos, for example this Shopify Case Study  published in September 2015. What did we miss? Also what is meant by “best content”? Quizzes.
    [Hubspot] Best LinkedIn Guides, Tips and Tactics of 2010
    The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!
    [Hubspot] INFOGRAPHIC: Smartphone Marketing
    From Monetate and Hubspot, here's an infographic that shows the importance of thinking about smartphones when planning a marketing strategy. How important is it to optimize your website for mobile traffic? Consider that in the last year, leading ecommerce websites have seen a 103% increase in traffic from smartphones. View Original Article
    [Hubspot] Google+ Presentations
    The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. Here's one from Supernova Studios. Google+ 101 Guide.
    [Hubspot] How to Create a Logo: Designers Give a Look Inside Their Process
    Graphic Designer Tyler Littwin , who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo. Full disclosure: The son in this father-son duo happens to be Matt Plays , who also works on video and design projects at HubSpot.)
    [Hubspot] The Fatal Flaw in the Job Description/Resume Process
    Run their Twitter and blog through – a free evaluation tool from Hubspot. B2B Lead Generation | A flawed job process. The bottom line: Companies are doing a good job of hiring mediocre employees and terrible at hiring stars. Why doesn’t it work? After all, with so many candidates, we can be very choosy. It takes hours.
    [Hubspot] 7 Reasons No One Shares Your Blog Content
    According to HubSpot's research on the science of timing , blog posts published in the morning generate the greatest number of page views, especially when targeting women. Connect with HubSpot This is a guest post written by Janet Aronica. Ever write a blog post, hit publish, and feel like all you hear are crickets? Search is social.
    [Hubspot] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    Mike is the CMO at HubSpot in Boston, a marketing software company.  According to Brian Halligan ( @bhalligan ),  “Mike has built a scalable, inbound lead generation machine for HubSpot,”  Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Cheryl.
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
    [Hubspot] Career Advice for Writers: How to Become a Copywriter
    Several of the best-respected resources include: HubSpot Academy : Free Inbound Marketing Certification. Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Hubspot] What is an Inbound Marketing Campaign?
    According to HubSpot , inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels.
    [Hubspot] Bold Social Media Risks
    From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. Share Competitor Content Hubspot has shown a willingness to give credit to worthy competitors. At one time, companies viewed merely being engaged in social media as risky. View Original Article
    [Hubspot] Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
    Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Here are the slides from Zarrella’s webinar : The Science of Timing View more presentations from HubSpot Internet Marketing Posted March 29, 4:30 p.m. Zarrella’s analysis found.
    [Hubspot] 5 Skills Every Demand Gen Marketer Should Master
    great place to start is this HubSpot article with 10 Excel tricks for marketers. With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. You look at the data. You’re not alone.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Hubspot] How to Add Alt Text to Your Email Images [Quick Tip]
    Note : Other email service provider will have very similar processes, but we''re going to use HubSpot''s Email tool for tutorial purposes. Once you hit ''send'' on an email, its fate is in the hands of the email gods. In other words, things like recipients'' email clients, the devices they''re using to open it, and their browsers.
    [Hubspot] Top 10 Social Media Blogs to Follow in 2012
    Through expert advice from site publisher Kip Bodnar, who is also Inbound Marketing Manager at Hubspot , and managing editor Jeffery L. Social media has gone from being a pastime to a necessary component of any brand and business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy! Thanks!
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How Agencies Price Their Services, In 4 Charts
    HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings. There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. And they have a lot to offer. Not quite. Probably not.
    [Hubspot] 8 dead easy steps for writing a blog in less than an hour
    Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Plan Your Topic and Title.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Hubspot] 9 Insider Tips for Native Advertising That Actually Works
    Before joining HubSpot, I was the editor of a tech news site that ran native advertising. Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. billion in 2012 to $4.6 What Works.
    [Hubspot] How to Be a Marketing Automation Master [INFOGRAPHIC]
    Connect with HubSpot Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Hubspot] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    At HubSpot, that means a lot of new content has been created and published. So, another month has come and gone. As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content -- some pieces performed very well with our audience and some didn''t. Tweet. Tweet.
    [Hubspot] What Makes a B2B Blog Post Get 100 Upvotes on
    The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks. To learn more about how to get people to comment on your blog posts, I recommend HubSpot’s article here and Quicksprout’s article here.
    [Hubspot] Sunday thoughts 3/20/2011
    You should also run their websites, blogs and social media profiles through the free tools from Hubspot at Misc ramblings on a Sunday morning. We’re turning our great new cheat sheet on B2B lead nurturing, 7 Keys to Successful Lead Nurturing into a series. Keys to Successful Social Media Marketing. The first is done.
    [Hubspot] Everything Marketers Need to Know About SOPA
    Remember HubSpot's recent flash mob to Michael Jackson's "Thriller?" Connect with HubSpot By now, you've likely heard about the controversy that is SOPA , the "Stop Online Piracy Act." But if you thought its effects only applied to the music and entertainment industries, then you've got some catching up to do. Here's why. Maybe not.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Hubspot] 32 Blog Post Ideas for Your Next Article
    It’s a  tactic that’s worked well for HubSpot. Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
    [Hubspot] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Why the shift in frequency? Marketing Services.
    [Hubspot] Is Newsjacking Hurricane Sandy Right or Wrong?
    HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Mike Volpe, CMO @ HubSpot. Originally at this URL there was a post about "5 Hurricane Sandy Newsjacks from Marketers". The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy.
    [Hubspot] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
    To help explain why video is so crucial to your inbound marketing and give you tips for getting started with video today, my team at Wistia teamed up with our friends at HubSpot to film the video below. but most marketers would say actually doing video is a whole other ball game. Why are we so afraid of doing video? Kind of meta, right?)
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Hubspot] A Simple Guide to Measuring Facebook Ad ROI
    But since we like to do things more efficiently here at HubSpot, we use a Facebook ads tracking app that easily allows you to see all of the metrics that are available within the Facebook user interface, and also provides you with that crucial cost per connection data. It's a topic that is running rampant around the web. And if so, how?
    [Hubspot] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve also been promoting it to our list of 100,000 email subscribers.). It turns out they’re not. No one else on earth is as big of a dork as I am. sales rep.
    [Hubspot] How to create a winning strategy with crappy content
    If you don’t believe me, try competing with Hubspot in the content space. It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”
    [Hubspot] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! 3) Ditch a lot of those outbound efforts. The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year. Don''t believe him?
    [Hubspot] 5 Sexy Mobile Sites (and Why We Love Them)
    You can see here what their website looks like on desktop: Their beautifully designed website has a captivating video playing in the background that really captures a visitor''s attention, as well as some shuffling slogans like "We Aim Long-Term," "We create Partnerships," and (aww!) "We Love HubSpot.". Maybe the site wasn''t responsive.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Hubspot] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. But over the span of several centuries, basic human needs were met. Buy this! Buy that! Call us!
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Hubspot] 16 Ways to Simplify Your Prospects' Decision-Making Process
    At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. 9) Let People Know How They Can Get in Touch. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far?
    [Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
    HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it.
    [Hubspot] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Jeanne Hopkins – HubSpot Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. The recipients are: (Not in order of votes). Joe Payne – Eloqua
    [Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze). How on earth do marketers keep all of the various marketing technologies straight in their mind? And how are CMOs supposed to figure out the best technology stack for their company? The Stack, Explained.
    [Hubspot] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    Source: HubSpot ). 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? If you answered no, we’re here to help. That’s where these 2016 facts and stats come in. Source: Ragan’s ).
    [Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
    wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Now, post it!
    [Hubspot] How To Create B2B Website Content That Sells
    According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 7. In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Hubspot] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    This manufacturer of snow removal equipment (and HubSpot customer!) HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. Yoh is a HubSpot customer that provides HR outsourcing solutions. 12) HubSpot. B2B is sooo boring.
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. This way, you can minimize losing out on ROI. 2) You aren’t capturing emails. Ecommerce
    [Hubspot] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    And to get further up to speed on LinkedIn marketing, you can check out three HubSpot webinars, “ How to Master LinkedIn for Marketing ” with Scott Engelman , Director of Online Marketing at LinkedIn. Facing uncertain economic times, the business world’s reliance on and use of trade show marketing is decreasing. Become a Top Influencer.
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