HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Hubspot] 5 Tools to Battle Social Media Content Overload
Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
WRITTENT | TUESDAY, MAY 21, 2013
[Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Hubspot] The Tactics You Need to Capitalize on the Fast Pace of Social Media
To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. Connect with HubSpot News happens in a flash, and thanks to social media, it travels even faster. Why is it important to be fast? hours. zTq8y3.
HUBSPOT | THURSDAY, JULY 14, 2011
[Hubspot] 99 Ways to Generate Leads With Social Media [Free Ebook]
The good news is, HubSpot just released a free ebook that helps you understand the social media tools available. Connect with HubSpot This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe.
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Hubspot] 58% of Facebook Users Expect Exclusive Content From Business Pages [Data]
Connect with HubSpot Do your Facebook marketing strategies align with your fans' expectations? New research from ExactTarget reveals some interesting insights for marketers. 54% of users expect to be bombarded with messages or ads. 45% don't want to give companies access to their profile information. Marketing Takeaways.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot] How to Optimize a PDF for Search
Connect with HubSpot The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy , it should get the same SEO treatment as everything else you publish.
HUBSPOT | MONDAY, MARCH 3, 2014
[Hubspot] 7 Reasons Most Enterprise Websites Fall Short
Extra Resources: How to Build Calls-to-Action with HubSpot Software. How to Create Beautiful Websites with HubSpot. 3) Lack of Fresh (and Valuable) Content. Promote Your Content with a Free Trial of HubSpot. 4) Difficult to Find the Right Information. What makes a website truly great? Is it a beautiful, award-winning design?
HUBSPOT | SUNDAY, DECEMBER 30, 2012
[Hubspot] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
That’s where HubSpot comes in ! Submit your request to chat with a HubSpot inbound marketing specialist about your marketing right here. 2012 is wrapping up, and 2013 is cruising in, full speed ahead! Have you gotten your marketing plan all sorted out to start the new year off with a bang? So how about we lend you a hand? mazing.
HUBSPOT | THURSDAY, MAY 8, 2014
[Hubspot] Need More Website Visitors? Get Back to Basics
So, use social media monitoring to keep an eye on those keywords most important to your business -- and see how you can help the people using them. (If you''re a HubSpot customer using Social Inbox , you can even get alerts whenever people tweet these keywords.). Check out HubSpot Academy’s free Inbound Certification program !
HUBSPOT | TUESDAY, SEPTEMBER 27, 2011
[Hubspot] 5 Tips for Managing LinkedIn Groups
At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers. Connect with HubSpot In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. Grow a community of advocates. The pros and cons?
HUBSPOT | TUESDAY, MAY 13, 2014
[Hubspot] 7 Quick Ways to Curate Industry Content for Your Blog
If you''re a HubSpot customer, you''ll find monitoring hot topics on social easier using Social Inbox. Let''s use HubSpot as an example, since we talked about Social Inbox earlier in the post. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging
HUBSPOT | MONDAY, APRIL 4, 2011
[Hubspot] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
Join HubSpot for Marketing Transformation Week , April 4-8, 2011. Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Because "it's ugly and it draws attention to my illness.". Marketing Takeaways.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Hubspot] Webinar Q&A: Content is Marketing Currency
One of the best examples around is HubSpot. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Guest blog posts on blogs read by your potential prospects.
HUBSPOT | MONDAY, DECEMBER 12, 2011
[Hubspot] 7 Tips for Stellar Social Media Community Management
Next time you write an awesome blog post that you think will wow the pants off a particular social media community, use a third-party tool like HootSuite or HubSpot's social media tool to schedule which content you'd like to distribute on what channels and when. Connect with HubSpot Now what? Exercise the 80/20 rule.
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Hubspot] Will Marketing Technology Look Like iOS Someday?
Or, more relevant to readers of this blog, HubSpot's App Marketplace. It was actually HubSpot's CEO, Brian Halligan who used the phrase "marketing operating system" in an interview with AdExchanger earlier this year, describing the vision of where HubSpot's platform could go. what do I do with all this?". Maybe. Neither?
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Hubspot] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things -- the candy wall in the kitchen, the free coffee, and, you know, working with some great people -- but one of the things I was most looking forward to was a fresh, clean email address. It was brand new. but not for long. Yikes! It''s just so crazy. yucky.
HUBSPOT | FRIDAY, JULY 9, 2010
[Hubspot] 6 Lead Generation Offer Ideas for Content You Already Have
At HubSpot, we use kits often to offer multiple pieces of content on the same subject -- give it a try with your own content. 3. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot As a small business owner it can be overwhelming to think of new content ideas.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 7 Fascinating Black Friday Infographics
Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot] 10 Simple Strategies for Business Blog Content
Example: Over 50 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing. 7. Connect with HubSpot Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) Photo Credit: qisur.
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Hubspot] 3 Ways to Turn Your 404 Error Page Into a Marketing Asset
Connect with HubSpot In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. It basically means that the page the visitor was trying to reach cannot be found. Making Marketing Focused 404 Pages. 1.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Hubspot] 3 Tips For Better Lead Management
HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot If you don't have a second to view the webinar , no worries! Grab a few quick tips in the meantime: Build and Measure Lead Management. Lead scoring means identifying the lead's level.
HUBSPOT | THURSDAY, SEPTEMBER 22, 2011
[Hubspot] 6 Killer SEO Copywriting Tips From @Copyblogger
Brian Clark joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Brian follows the folks at BlueGlass , SEOmoz , and HubSpot. Connect with HubSpot Brian is CEO of Copyblogger Media. How to write for both search engines and humans. Where to find inspiration for blog posts.
HUBSPOT | FRIDAY, OCTOBER 4, 2013
[Hubspot] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Apparently, its name comes from the speed and precision it shares with its animal counterpart.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 13, 2011
[Hubspot] Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
HUBSPOT | MONDAY, SEPTEMBER 3, 2012
[Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Hubspot] What You Need to Know This Morning: June 7, 2013
We’ll do something on it here on the HubSpot blog, too. 3) YouTube Is Crushing it on Mobile. Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. On sale.
HUBSPOT | MONDAY, MAY 28, 2012
[Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
HUBSPOT | TUESDAY, JUNE 29, 2010
[Hubspot] Help the Unemployed Stormtroopers [Comedy Video]
Connect with HubSpot After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos? Subscribe to our YouTube page. Unemployed Stormtroopers".
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Hubspot] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
To get organized here at HubSpot, our email marketers came up with what we think is a pretty neat email marketing planning template that helps us (and hopefully you, too) keep track of which emails you''re sending to whom, the various A/B tests you''re conducting, and the high-level results of each email you’ve sent. Sound familiar?
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Hubspot] 4 Simple Steps to an Optimized Twitter Presence
Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
HUBSPOT | THURSDAY, MAY 8, 2014
[Hubspot] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
If you''re a HubSpot customer, you can easily create a unique tracking URL in the Reports app where you can indicate which landing page or blog you want to track. If you''re a HubSpot customer, you can simply paste the code right into this box in the Options tab of your page editor. What is it? How do I calculate it? What is it?
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Hubspot] How to Automate Your Social Media Marketing Like the Pros
There are some great tools out there that will help you automate your social media marketing, and HubSpot is one of them. Connect with HubSpot Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Use the Right Tools.
PUZZLE MARKETER | TUESDAY, AUGUST 7, 2012
[Hubspot] The History of Marketing [Infographic]
If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. The History of Marketing From: HubSpot Marketing Software. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone? from 2011.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot] How to Transform Your Website With Four Magical Steps
Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. 4) Don’t measure absolutely everything. Connect with HubSpot Abracadabra. Here are a few tips to help you make that transformation quickly, easily, and effectively.
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Hubspot] 10 Marketing Stories You Might Have Missed This Week
Connect with HubSpot How are we already passed the half way mark for the month? It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. 10 Marketing Stories You Might Have Missed This Week. 1. And You. And You. Tagged!
HUBSPOT | TUESDAY, JUNE 24, 2014
[Hubspot] What Investors Expect From Modern Marketing Executives
“The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. Today’s CMO bears almost no resemblance to a CMO from a decade ago. Where do you draw the lines? Inbound Marketing
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot] 4 Helpful Tools for Identifying the Right Keywords
Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Connect with HubSpot The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Location-Based Keywords.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 14, 2010
[Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
To learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.. (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). Love hard facts. Hope you do too.
HUBSPOT | FRIDAY, JUNE 10, 2011
[Hubspot] 5 Reasons Why Deleting Your Blog Posts Is Stupid
Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. In fact, HubSpot still generates leads today from blog posts we published three years ago. Connect with HubSpot Steve Rubel is a pretty well known dude. Um.what? So why delete his old posts, too? Here's why.
HUBSPOT | WEDNESDAY, JANUARY 2, 2013
[Hubspot] A Breakdown of All Your Website's Traffic Sources (What Means What?)
For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. You know how we're always on your case to measure your marketing? Get in good with your analytics ? Great.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Hubspot] B2B Lead Generation Using a Business Blog
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The focus here is definitely on quantity. They want better qualified and sales-ready leads.
B2B LEAD BLOG | FRIDAY, JULY 6, 2012
[Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Event Swag Your Attendees Will Love …and Loathe.
BLOG MY CALLS | MONDAY, SEPTEMBER 30, 2013
[Hubspot] Conversion Rate How-To: Call Tracking and Google Analytics
According to Hubspot, MarketingSherpa, and Marketo, only about 2% to 5% of web leads (i.e. The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. They can even track caller lead quality and sales readiness.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] Why Content is Still King in Higher Education Marketing
Learn how HubSpot's Inbound Marketing Solution can help you to effectively use your website to engage and recruit students. Connect with HubSpot Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. Why the disparity?
HUBSPOT | FRIDAY, DECEMBER 31, 2010
[Hubspot] 2011 Revenue Goals: How Much Traffic Do You Need to Succeed?
We’ve been planning for 2011 at HubSpot for a while – but, as the VP of Marketing for another small business that I am personally affiliated with, I have to admit, I’ve been remiss and we are just working out our 2011 plan now. Your Current Website Traffic Numbers (from Google Analytics or HubSpot Analytics).
WRITTENT | WEDNESDAY, APRIL 3, 2013
[Hubspot] Resources for Creating Buyer Personas Using the Right Content
Questions You Need to Ask When Developing Buyer Personas from HubSpot. How to Build Better Buyer Personas to Drive Killer Content from HubSpot. Creating Buyer Personas Template from HubSpot. Companies That Totally “Get” Their Buyer Personas from HubSpot. There’s a lot that goes into effective content marketing.
HUBSPOT | MONDAY, JULY 1, 2013
[Hubspot] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. But over the span of several centuries, basic human needs were met. Buy this! Buy that! Call us!
HUBSPOT | TUESDAY, JUNE 22, 2010
[Hubspot] Criticism In Real Life Vs. Online [cartoon]
Connect with HubSpot Read more about how to manage online criticism. Video: How to Use Social Media to Manage Your Company Brand Online. Learn how to use social media to manage your company brand. Download the free video and learn how to manage your company brand effectively using social media.
HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012
[Hubspot] How to Align Sales and Marketing for Results (Not Just Harmony)
By integrating two systems such as HubSpot and Salesforce , you can see the entire lifecycle of visitor to a customer. Connect with HubSpot SMarketing is the alignment and connection between sales and marketing. But if you improve SMarketing at your company, you’ll spend less time bickering and more time closing business.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Hubspot] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
You could also repurpose the cover photo you're using on your Facebook Timeline if you just adjust the dimensions a tad! 5) HubSpot. A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up. So you may have learned what you'd have to do eventually.
HUBSPOT | TUESDAY, FEBRUARY 17, 2015
[Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.). How to Create an Attribution Report in HubSpot. One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, "build brand awareness.". Me neither.
HUBSPOT | WEDNESDAY, JUNE 18, 2014
[Hubspot] Say Hello to Animated GIFs on Twitter
And HubSpot customers: Social Inbox supports it, too.) HubSpot A/B test found a 55% increase in leads when images were added to tweets. FINALLY. Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on Twitter.com and on Twitter''s iOS and Android apps. link]. link].
HUBSPOT | SATURDAY, APRIL 11, 2015
[Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
What industry keywords do you want to rank for on Google? I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 2) We''ll give you a week''s worth of blog topics based on those keywords. stare at my screen -- the cursor taunting me maniacally. Just keep reading.
HUBSPOT | FRIDAY, FEBRUARY 25, 2011
[Hubspot] Is Your Business Prepared for the Mobile Browsing Takeover?
Connect with HubSpot There's no doubt about it. The marketing world is abuzz with the effects mobile usage is having -- and will continue to have -- on consumers' purchasing decisions. As if the shift toward inbound marketing and away from traditional, outbound marketing wasn't enough of a change for us marketers to adapt to!
HUBSPOT | FRIDAY, DECEMBER 16, 2011
[Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? Check out the infographic, and feel free to tweet your favorite stats below!
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] Free eBook: Generating Small Business Customers With Social Media
Small Business Social Media Marketing eBook View more documents from HubSpot Internet Marketing. Connect with HubSpot Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. Download the free eBook. How can blogs drive small business leads?
HUBSPOT | THURSDAY, MARCH 6, 2014
[Hubspot] Getty's New Free Stock Photos Come With a Price
Or, HubSpot has hundreds of stock photos you can use any time, any place, with no attribution or iframes needed. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 8, 2011
[Hubspot] Google+ Pages for B2B Companies
Hubspot. Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. will update this as it changes. Intel.
BLOG MY CALLS | TUESDAY, MAY 21, 2013
[Hubspot] Marketing Rant: Answer Your Phone!
According to data from Hubspot the average BtoC company pays nearly $30 per lead. One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible?
HUBSPOT | TUESDAY, JULY 26, 2011
[Hubspot] Video Streaming Is Now 39% of All Mobile Traffic [Data]
Connect with HubSpot A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube accounts for 52 percent of global video streaming.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Hubspot] What Is CSS? [FAQs]
Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. Today’s question: What is CSS?
WRITTENT | THURSDAY, JULY 18, 2013
[Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Her recommendation?
HUBSPOT | TUESDAY, MAY 21, 2013
[Hubspot] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. Then the anger sets in. Not cool. This definitely isn''t something you want to deal with every day. Yahoo!
HUBSPOT | WEDNESDAY, JULY 14, 2010
[Hubspot] Ben & Jerry's Drops Email Marketing In Favor of Social Media
Connect with HubSpot Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. Since this announcement, internet marketers and marketing blogs have been buzzing with the news. Their Facebook Page has over 1.3
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 12, 2010
[Hubspot] How a Guest Post opened new doors and opportunities
Recently I had the opportunity to pen an article for Mike Volpe, VP of Marketing at HubSpot. I penned an article on story-telling, which prompted a lot of comments, but some interesting ones too. And it really fleshed out my thoughts. There’s no time like the present. highly recommend you download and read it.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Hubspot] 10 Awesome Google+ Presentations to View Today
Connect with HubSpot The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. You mean I have to learn how to use and leverage yet another social media platform? We hear you loud and clear. What now?
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot] 5 Tips for Branding Your Business on Twitter
On-Demand Webinar: The Science of ReTweets With Dan Zarrella Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets! Connect with HubSpot Twitter can drive leads and sales. Branding Your Business on Twitter 1.
WEBBIQUITY | TUESDAY, MARCH 6, 2012
[Hubspot] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. ” The solution?
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Hubspot] 5 Simple Steps to an Awesome LinkedIn Company Page
function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.). Connect with HubSpot The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here. With that in mind, here are 5 steps to complete your company page. 1. Post Jobs. Promote.
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Hubspot] The Only Metrics You Need to Optimize Website Performance
It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Connect with HubSpot Your website is the hub of your inbound marketing efforts. Unique Visitors. New vs. Repeat Visitors. healthy rate of repeat visitors is about 15%. 3.
HUBSPOT | MONDAY, MAY 4, 2015
[Hubspot] 8 of the Best Podcasts You Should Be Listening To
To help you figure out which podcasts you should actually listen to, we polled our team here at HubSpot. Over that last year, podcasts have exploded in popularity. While that’s great for the brands and individuals producing them, it can present a little bit of a problem for podcast listeners. As the late rapper The Notorious B.I.G. Report.
WINDMILL NETWORKING | FRIDAY, MARCH 16, 2012
[Hubspot] Efficiency Improves the Social Relevance of Marketing Programs
As this hilarious Hubspot video points out, corporate digital marketing programs have become a deluge of disconnected tactics, including email marketing, social media monitoring and engagement, search engine optimization (SEO) and content publishing. In the world of digital marketing tools, “automation” is a tricky word. Well said, Neal!
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] How Awesome a Marketer Are You? [Marketing Quiz]
Share your email if you'd like to receive HubSpot's marketing insights! Connect with HubSpot You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box."
HUBSPOT | FRIDAY, DECEMBER 31, 2010
[Hubspot] A Global Marketing Tradition: New Year's Eve Ball Stats
Download the newest MarketingSherpa ebook, courtesy of HubSpot! Connect with HubSpot As the famous New Year's Eve Ball descends from the flagpole on top of One Times Square, there will be an estimated one million people in Times Square , over a billion watching as the clock strikes midnight. The original ball weighed almost 700 pounds.
THE FORWARD OBSERVER | MONDAY, MAY 12, 2014
[Hubspot] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
Graphics: HubSpot Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles for B2B marketers is lead generation. Just generate leads. Lot’s of ‘em! How To Get Started.
HUBSPOT | FRIDAY, MARCH 28, 2014
[Hubspot] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
Here’s an example: Let’s say you’re looking through your HubSpot data and are checking out which of your site pages your contacts have viewed. This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? The secret to how all of this works?
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Hubspot] 11 Digital Tactics to Amplify Your Next Fundraising Event
HubSpot leveraged this technique at our non-fundraising INBOUND 2013 conference with charity: water. Our INBOUND 2013 Waterwalk generated participation by more than 1,100 event attendees, easily unlocking the $40,000 HubSpot promised in donation. Fall fundraising event season is here! How are you going to amplify your event online?
AGILE B2B COPYWRITER | MONDAY, APRIL 18, 2011
[Hubspot] K’s Top Five for the Week – April 17
Ways to Transform Your Marketing with Data via @hubspot. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. And last, but not least, there’s a post on how good data can make your marketing program shine. Hope you enjoy this week’s picks! Who owns your content? Tweet This!
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot] 3 Social Media Marketing Tips From Rapper Lil' Wayne
Connect with HubSpot Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. As an internet marketer having a social media presence isn't enough. Be Unique. Never Stop Creating Content.
HUBSPOT | TUESDAY, JULY 12, 2011
[Hubspot] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
Connect with HubSpot To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. And by "most popular," we're referring to web traffic here. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. Fewer than 33.5
HUBSPOT | MONDAY, MAY 3, 2010
[Hubspot] How to Use a Blog to Increase Organic Traffic
For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot." Social Search for Lead Generation Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. Connect with HubSpot More indexed pages means more opportunities for keywords.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
The inbound marketing company and HubSpot partner Inbound Mantra has strong blog posts, but that's not the main reason it's in here. When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. turn to one source: an online clothing store called ModCloth.
HUBSPOT | WEDNESDAY, OCTOBER 20, 2010
[Hubspot] What Marketers Can Learn From Facebook "Unfriending" Study
Connect with HubSpot Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Don't be boring.
B2B MEMES | TUESDAY, AUGUST 31, 2010
[Hubspot] Do Personal Passions Make You a Better B2B Blogger?
Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But Little Bunny Foo-Foo?
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. 22 years ago, something remarkable happened. Think about it. Cough. Yikes!
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Hubspot] Responding to a Social Media Crisis: #Intuit Outage Takeaways
For example, at HubSpot, we use trust.hubspot.com to show our portals and report on downtimes. 2. Connect with HubSpot Sometimes, because of unforeseen circumstances, things can go horribly, horribly wrong for a company. The result is some very unhappy customers (right). Rules for Resolving a Social Media Crisis. 1.
HUBSPOT | TUESDAY, MARCH 29, 2011
[Hubspot] 16 Google Tools to Improve Marketing Effectiveness
Connect with HubSpot Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google Places/Google Maps. Google Tags.
FEARLESS COMPETITOR | TUESDAY, MAY 31, 2011
[Hubspot] The Best B2B Marketing Ideas of 2010 – Q1 Review
The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. 4. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Click the underlined title to watch the show.).
HUBSPOT | FRIDAY, JUNE 24, 2011
[Hubspot] The Top 5 Reasons for Mobile Marketing [Data]
And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% of them mobile market. For HubSpot users, their websites are automatically mobile-friendly. Connect with HubSpot I’m going to assume that everyone reading this post knows a little about smartphones.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Hubspot] The Tell-Tale Signs It's Time to Hire a Marketing Agency
Use your grunt list the same way, and prioritize what you’d gladly hand off to someone else. 3) Join a local professional marketing group (like a HUG , if you''re a HubSpot user) and/or come to INBOUND 2013. To say inbound marketing is a burgeoning market could be an understatement. the list could go on for paragraphs. Awful visual, right?
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 26, 2013
[Hubspot] 9 Ways To Get More Prospects To Discover Your B2B Blog
Have a great title – HubSpot’s co-founder Dharmesh Shah recommends spending 50% of your blogging time on just the title. Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Hubspot] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members. I don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments. In my experience, this % varies widely from company to company.
WRITTENT | FRIDAY, AUGUST 22, 2014
[Hubspot] 32 Blog Post Ideas for Your Next Article
It’s a tactic that’s worked well for HubSpot. Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
HUBSPOT | MONDAY, JANUARY 10, 2011
[Hubspot] 12 Email Marketing Mistakes To Avoid [New Report]
We all make mistakes, and my recent blog posts on the topic of email marketing challenges , objectives and tactics have generated comments from our readers highlighting perceived errors by HubSpot's marketing efforts, primarily the perception of too frequent emails. Connect with HubSpot That’s a big mistake.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot] 10 Steps to More Scientific Social Media Marketing
Connect with HubSpot I've spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. It is currently a front-runner for Slideshare's 2010 World's Best Presentation Contest (I'd love it if you went and voted for it. The Science of Social Media. Avoid link fatigue.
HUBSPOT | FRIDAY, AUGUST 12, 2011
[Hubspot] 14 Million Americans Used QR Codes in June [Data]
Connect with HubSpot With marketers questioning whether QR codes (or 2-D barcodes) are worth incorporating into their marketing campaigns, new data released by comScore indicates they just might be gaining some traction. According to its new report , 14 million people in the U.S. scanned a QR code with a mobile device in June.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. Of course content is not king. Hurray. It gets worse.