Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Below is a countdown of the top 10 reasons why Facebook should NEVER use outbound marketing. Oh what a world that would be! poke you. There you have it folks!

Connect with HubSpot The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. Here are a few ways to get creative with your marketing automation.

Connect with HubSpot With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news. Here are 12 New Year's resolutions that will help you to really amp up your marketing. And, hey, no need to wait. Tweet this resolution! ).

Connect with HubSpot Today the rumors that Facebook is going to offer a new messaging system turned into reality. Yes, the social networking giant is going to provide the option of @Facebook.com email addresses, but this is only one part of the company’s announcement. Instead, it is a system that supports a shift in messaging habits.

Connect with HubSpot Pitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. Forgetting to Follow Up. Timing is EVERYTHING.

Connect with HubSpot Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. It’s understandable why they would want to preserve these secrets, whether it's for competitive advantage, job security, or just plain selfishness. Network More Efficiently With Followerwonk.

Connect with HubSpot This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. My business partner, Joe Ruiz, and I have always had a great professional "marriage." With 70 plus years of combined marketing expertise, we've had a good ride.

Join Walter and fellow CloudCoaching International Co-Founder, HubSpot SVP of Sales and Services Mark Roberge, and CSO Insights Managing Partner Barry Trailer on May 22nd at 2:00 p.m. 'Selling is hard work. By focusing the sales manager’s behavior in the right ways, you can create a system that revolutionizes entire teams.

Connect with HubSpot Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Facebook Usage. As of December 2011, Facebook has 845 million monthly active users worldwide , and 483 million daily active users worldwide. Tweet This Stat.

Connect with HubSpot The holiday numbers are rolling in, and the Pew Research Center has released a study that reveals tablet and ebook ownership has nearly doubled since the holidays. That's right, over the course of just one month , the number of people who own a tablet device or ebook reader has risen from 10% to 19%. Who are these people?

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. Raise your hand if you hate filling out forms!

Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Here's how to get them onboard: 1. Provide Evidence - A good place to start is with a healthy dose of data. Feel free to download a copy and edit it as you wish.

Here at HubSpot, we are not advocates for the Democratic party, the Republican party, the Tea Party, or the Frat Party, but I do think Obama missed a whopper of an opportunity to turn a huge negative into a huge positive. Two years later, I think that same guy missed the biggest, most obvious marketing opportunity in US history.

Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET + Thursday at 10:00am ET Submit your site now for optimization by HubSpot Experts! Connect with HubSpot

Connect with HubSpot These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Wait -- you don't? Read this first.)

HubSpot's new tagline is "For the Love of Marketing." You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. Not too shabby, at all.

Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. Connect with HubSpot This week, Yelp announced the inclusion of mobile activity tracking to its weekly summary for small businesses that use Yelp's free business tools. How many people called the business from their Yelp app.

New Data: You Should Email Your List More Often via @HubSpot. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Thanks! Think Facebook doesn’t matter for B2B?

research by HubSpot explains why you should put “guru” to your profile, stay active on Facebook on weekends, ask questions, use links for retweets, always stay positive, and many more. 'Hope you all had a great marketing week, and weekend is time for helpful reading. Stay tuned! Develop an Audience-Centric Content Strategy.

Connect with HubSpot Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Statistician and Sculptor Edward Tufte once called this "escaping the flatland.". Give Scale.

HubSpot does a great job with this every Monday with their weekly “ Top 5 Inbound Marketing Articles to Start the Week ". Connect with HubSpot The following is a guest post written by Pawan Deshpande, CEO of HiveFire , you can read additional articles from him on his blog and follow him on Twitter. What is content curation ?

Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik. Lesson 1: Make Sure They Know You’re Home.

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. Tweet This! Share this on Facebook. Share this on Linkedin.

Connect with HubSpot Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery. As shown on the screenshot below, recommended users appear in two places.

Marketing automation companies like Eloqua, Hubspot, Marketo, Pardot and ActOn score online leads. Lead scoring is a process for ranking leads based on sales readiness or on interest level. All leads are NOT created equal. Marketers that focus on mass quantity of leads and ignore high quality leads, do so at their own peril. Yes, yes it can.

HubSpot's email tool , for example, allows users to create static lists in both of these ways, as you can see from the screenshots below. To understand how they work, below is an example of a dynamic list in the making in HubSpot's Contacts and Email tools. there's still more you should understand about lists. What Are Static Lists?

Connect with HubSpot Search engines have been working at a rapid pace to improve their systems to handle and deliver results from social networks in real time. Today, the real-time search industry got a lot hotter. Google today turned on a new experiment feature that delivers search results on a keyword in real time. Now you can.

Connect with HubSpot Let’s say you’ve convinced top management that a strategic social media program is worth supporting. Let’s say you’ve created the social marketing plan and are implementing it. Every company is different when it comes to marketing reporting. You can approach it two ways.

Connect with HubSpot The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. For more tips on how to leverage local SEO, download the free ebook here. Leveraging local SEO can be a great way to get your business found by local searchers. Standard SEO practices apply here.

HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Award-winning reporter and founder of truehockey.com , Andy Strickland is widely known for his coverage of the NHL. veteran of the St. Louis by the Riverfront Times in 2004.

Connect with HubSpot Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. As a 14th century noun, austerity is defined as "the quality or state of being austere" and "enforced or extreme economy."

Whenever she asks me what she should write for the HubSpot blog -- because I want her to write about something she's passionate about -- we try to think of a topic surrounding mobile marketing. You guys ready for a total snoozefest? Just kidding. boring" industries. So, what do we do about it? Speak in incomprehensible business babble.

Download the newest MarketingSherpa ebook, courtesy of HubSpot! Connect with HubSpot As the famous New Year's Eve Ball descends from the flagpole on top of One Times Square, there will be an estimated one million people in Times Square , over a billion watching as the clock strikes midnight. The original ball weighed almost 700 pounds.

For instance, recently at HubSpot we tested the element of social proof on conversions, attaching three tweets that gave positive reviews on an ebook we were promoting. We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Until today.

Connect with HubSpot Would you believe it? Email spammers have taught us honest email marketers a thing or two over the years. Mostly, it's what to avoid if you don’t want to end up in handcuffs. Here are 4 great email marketing tips from email spammers that you can apply to your (totally legit) email marketing campaigns. Stay trendy.

HubSpot tools do a great job of preparing the prospect for your sales call but if your sales team doesn’t have the right skills to understand your customer’s needs, they will simply not close the deal. Looking at the lead history in HubSpot is a great place to start. Connect with HubSpot Leads are rolling in.

Connect with HubSpot Sometimes it's a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. You're full of insights, experiences, and opinions. So with all that great fodder, why are you still stuck in topic limbo? The FAQ Post.

Connect with HubSpot This week, video distribution company Netflix announced its first quarter earning. With the announcement came an important milestone for the company: Netflix now has more paying subscribers than Comcast, the largest cable television provider in the United States. Marketing Lessons From Netflix.

Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot

Before I became media relations specialist at HubSpot, I spent ten years on the "other side." Connect with HubSpot When you're trying to promote your business, share news about a specific accomplishment, or publicize a company milestone, you inevitably hope you can get some media attention out of it. Instead, try 10:30 AM.

HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot So how was the Million Dollar Man recognized by the public eye? After all, there are countless wrestlers in the industry. Pretty soon, the Million Dollar Man was everywhere.

Gary Vaynerchuk , a new member of HubSpot's advisory board and author of the book The Thank-You Economy , says that "it's ridiculous that we are being asked to justify the ROI of social media when traditional media metrics are full of s**t." Connect with HubSpot Obstacle 1: Mixing Customer Service Messages and Marketing Messages.

And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. Hubspot also put together a blog post, answering the top email marketing questions they got before, during and after the webinar. find data very interesting. And I loved it. Insight #1. Even in B2B.

At HubSpot events , for example, our employees can often be found wearing bright orange track suits. Throwing a killer marketing event takes tremendous planning and resources; you have to think about attracting PR coverage , turning conversations into sales , and even how you'll integrate inbound marketing throughout the thing.

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot. Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Facebook Apps and Tools.

At HubSpot, for instance, we customized some of our Facebook updates to position marketing offers in a newsworthy fashion: What hurricane-related marketing have you seen so far? Based on comments from our readers, this post was updated at 6:30 p.m on 10/29. Thank you for your feedback! Here are some examples; but proceed with caution.

For example, HubSpot customer Bob Phibbs -- the Retail Doctor -- figured out that though his truly engaged email list was half the size of his email list that included inactive subscribers, it resulted in 3X more unique clicks. Connect with HubSpot Why Email Re-Engagement Campaigns are Important. Step 1: Define What Success Looks Like.

Image courtesy of Mashable On-Demand Webinar: The Science of ReTweets With Dan Zarrella Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets! Connect with HubSpot This section will show you a snapshot of who you're both following.

Connect with HubSpot Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. We've distilled those characteristics down to a manageable list that will include some things you've heard before, and some things that might be new to you. Is it a customer service channel?

Learn About HubSpot's Closed Loop Marketing Software. Connect with HubSpot There are two kinds of marketers in the world - those who get things done, and those who can prove they got things done. good marketer will say “I spent $1,000 on paid search and generated 100 leads for the sales team. Now lets give this a shot.

Join Mike Volpe, VP of Marketing at HubSpot for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. Connect with HubSpot Email marketing has been around for years. It is assumed that everyone on the web understands email because we have been receiving and sending messages for years. love you, Mom.

HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield. Connect with HubSpot There's a dangerous misconception flying around that inbound marketing stops once you generate leads. It's all about the intelligence.

Connect with HubSpot Facebook has been living in a two-button world. First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. When users press the Like button today, a headline, blurb and thumbnail will be posted on their Wall.

Connect with HubSpot Back in November 2009 , LinkedIn released a new feature that allowed you to update your LinkedIn status via Twitter. Now, LinkedIn has decided to further build out this integration. By installing the Tweets application , LinkedIn users will be able to find and manage their LinkedIn connections on Twitter through LinkedIn.

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. Connect with HubSpot We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Our marketing automation software was the first tool I mention, giving me the ability to manage our blog, web traffic/analytics, lead conversion, and CTA's from the same portal (we use HubSpot). I hope everyone enjoyed their time with family and friends yesterday and nobody over did it too much with their turkey dinner.

For HubSpot Professional and Enterprise customers, starting today you can access a new tool, Conversion Assists , in your Analyze tab. Connect with HubSpot If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. In marketing, assists can be extremely valuable, too.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Also, the earlier you register usually the better deal you can get.

Connect with HubSpot The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Effective Business Copywriting.

Connect with HubSpot I’ve heard a number of stories recently about people feeling “pressured” or “bullied” by their industry colleagues, network, and sometimes even customers, to give black hat SEO tactics a try. The truth is, the best links are those that are produced organically, period. Marketing Takeaway.

Here at HubSpot, we love data, and our whole company is underpinned by an extremely data-driven culture. You know what they say about too much of a good thing, right? not good. glass of milk is a good thing; it's full of calcium and other vitamins that every body needs. But drinking a gallon all at once? Not so much. Don't tempt yourself.

Connect with HubSpot In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? “I don’t think this is the right thing to focus on,” says David Meerman Scott.

Connect with HubSpot At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn't mean you're doing it consistently like you know you should. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals?

Connect with HubSpot Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ So let’s talk about how to get started. Reading is the easiest way to get started.

Connect with HubSpot As far as content creators come, Neil Strauss is one of the best there is. As a six-time New York Times best-selling author, Strauss has time and time again given us a look into the lives of celebrities who, before Strauss, had been hidden behind the veil of stardom. Be patient. Choose your medium wisely. Listen.

He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. Connect with HubSpot This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. As you know, innovation is the fuel that drives any successful company.

Connect with HubSpot The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. You can follow him on Twitter and on his blog. But what if you do not have many followers on Twitter or Facebook Fans? Here is how we did it.

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! The most amazing thing about HubSpot, especially my experience here, is the support and the fuel and the push that the rest of the marketing team gives me. TweetWhen.

Connect with HubSpot I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links?

Connect with HubSpot Let's start with some common sense: don't spam your leads. Lead nurturing is a powerful tool for driving leads further down your funnel and delivering more qualified leads to your sales team. Think about your leads' experiences, not about yourself. Think about the specific offers your leads have converted on.

Connect with HubSpot “ What is the ROI? ” is the question that usually follows announcements of new marketing activities. No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. But what is the ROI of customer evangelism? Tweet this ).

Connect with HubSpot To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Are you a Pandora listener? Then you know the value of this personalized radio station: all the music you like, when you want it. But have you wondered how Pandora keeps its listeners around? Know Your Business.

You should consider hiring an employee or intern that qualifies for what HubSpot Founders Brian Halligan and Dharmesh Shah refer to as a “Digital Native” These types of employees can have dramatic effects on your business and can really propel your profit growth. Connect with HubSpot Technology Resource / Willing to Learn.

That's a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs -- we create lots of content and our domain isn't brand spankin' new. Said nobody, ever. At least that's what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way.

Connect with HubSpot We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. Key Events for Marketing Change in 2011. Photo Credit: adam*b.

Connect with HubSpot In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. If you are reading this post, you are likely the former. Online Marketing Euphemisms to Help Sell Social Media.

cuferg : Hubspot has some great resources too, slideshare with some searching, linkedin groups. B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds.

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. After integrating their marketing database with Salesforce, however, they developed a lead scoring, nurturing, and content development plan around HubSpot’s lifecycle stages.

Chat with HubSpot's Top Inbound eCommerce experts on our Twitter list. Connect with HubSpot Facebook now has several integrated payment partners. To name a few: - Spare Change which facilitates payments using PayPal or major credit cards. DAO Pay which allows payments via your home phone bill. Most definitely. Have something to say?

Incidentally, HubSpot Social Media Scientist Dan Zarrella's research shows "DIY," and quotes are two of the most frequently repinned types of content on Pinterest. Alright, I think marketers have jumped on the social media gravy train. Wait, no, that's decidedly not what it means. And use it well. Have all of your competitors showed up?

HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Those of you who are fans of the hit TV show Glee know that the characters all have very big personalities that tend to set them apart from the others. Quinn strives for perfection.

Research from marketing automation firm Hubspot reveals that 68% of B2B companies rank marketing events as important to their business. When surveyed by Hubspot, the biggest challenge reported by marketers was quite simply to get people to respond to event invitations — in fact, nearly 50% testified to this. But there’s a catch.

Connect with HubSpot Nike is famous for creating commercials that make you want to jump out of your chair or off the couch and go do something. It" to be specific. was doing some research (I promise, boss) on the importance of preparation when I came across this Nike commercial for Nike.com.hk. My ideas are below. What do you think?

Connect with HubSpot As an inbound marketer, you are probably driven by the number of leads you generate for your company. Usually, a small percentage of these leads convert into customers, so by logic, the more leads you produce, the more deals the sales team closes. Fear not! Create Middle of the Funnel (MOFU) Content.

Connect with HubSpot This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. Narrow Your target. Start small. Start out familiarizing yourself with tools like search. twitter. Be Proactive.

Connect with HubSpot Facebook recently passed 500 million users and now is adding an important new feature to its platform. Today, the social networking platform released Facebook Questions. This new feature allows users to ask questions to the “entire” Facebook community. Simple Polling: This is a big one for marketers.

Connect with HubSpot ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users. Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network. Not to mention what it should do for Twitter’s revenue stream.

Connect with HubSpot This is a guest post by Nikki Peters, community manager of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. One of the most common questions that gets asked in the social media world lately is, "Should I automate my updates?"

Connect with HubSpot This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. This year ChannelAdvisor will process over $3b in transactions across search, CSEs, and marketplaces for over 3,000 online retailers. Different Ecommerce Channels.

Connect with HubSpot Deciding what college or university to attend isn't a decision prospective students take lightly. Traditional students who attend college right out of high school may spend years coming to this decision. Furthermore, adult learners and returning students look for schools that meet their personal and educational needs.

Connect with HubSpot If you're not already using social media for business , chances are you should be. One of the blockers many businesses must break through is not knowing how to begin or maintain this virtual presence. Businesses may not know how to get people to follow them. They're not just Klout-influenced numbers. They're real fans.".

Connect with HubSpot Facebook has delivered a major blow to not Foursquare and other location-based social networks, but to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. However, this trend just got a lot more interesting for marketers. Marketing Takeaway.

This blog post is based off of David Garland's interview with Scott Kurtz on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Scott Kurtz is an American cartoonist most well-known for his daily comic strip PvP. Marketing Takeaways: Consistently Create Content.

HubSpot’s Social Media Scientist, Dan Zarrella, has some cold, hard data related to what kinds of content people on Twitter want to engage with and what produces real ROI. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search. Let's get started! Awesome.

The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!

Dan Schawbel joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Connect with HubSpot Dan is the author of Me 2.0 and who Fast Company has called "the personal branding force of nature." He's been quoted in Businessweek , Inc. Magazine , The New York Times , and more.

Connect with HubSpot As we discussed yesterday , Google recently released Google AdWords Express for local marketers. This program allows local businesses to set up an AdWords account in minutes, and start advertising to their target markets through Google local search. There is no need to worry about keywords, bids, or optimization.

Luckily, there are a variety of social media management tools like HootSuite ( which now integrates directly with HubSpot! Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Let's get to it. Please. Bonus!