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  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [Hubspot] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog.&# This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Please tell me more about that.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] How to Fail at Marketing Automation
    Connect with HubSpot Imagine this: You run the marketing team at a medium-sized company, you have a blog with some great content -- and now you’re beginning to think about marketing automation. How do you make sure it’s successful? Simple. Just ask yourself this question: What is the goal? To improve my nurturing process".
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Hubspot] How to Get Found Online As a Local Business [Marketing Cast]
    Connect with HubSpot Trying to get found online as a local business comes with both advantages and challenges. In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Connect with Industry Thought Leaders. Have you been following a popular blog in your industry? Share them with us!
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Hubspot] How to Encourage Engagement on Facebook
    Connect with HubSpot With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. There was a 27.0%
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Hubspot] 7 Lead Gen Opportunities PR Pros Should Seize
    For example, on HubSpot's Slideshare account, we added slides at the end of recently created and older, high performing decks. In August 2011, HubSpot sponsored Salesforce's Dreamforce event and used the opportunity to generate leads. Most people don't think of PR professionals and brand marketers as lead generators. SlideShare.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Hubspot] Top Questions You Asked about Producing a Webinar
    This month, for instance, we at HubSpot were able to attract 10K leads from our big webinars. Connect with HubSpot Webinars can be a strong lead generation tool for businesses. So are you leveraging this channel for what it’s worth? In most cases, your webinars should be free. In what ways can you promote a webinar?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Hubspot] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now!
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Hubspot] Twitter To Start Displaying Promoted Tweets in User Streams
    Connect with HubSpot Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Marketing Takeaway. Social networks are growing up.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Hubspot] 5 Actionable Insights to Extract From Your Landing Page Analytics
    If you're a HubSpot customer, you can easily find them in HubSpot's revamped Landing Page Analytics tool , which aggregates the data from your landing pages all in once place. Connect with HubSpot Your landing pages are critical to your effectiveness as an inbound marketer. And where there are landing pages, there is data.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
    It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. However, everyone overlooked content. Hurray.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Hubspot] 4 Marketing Lessons From Steve Jobs [Marketing Update]
    Connect with HubSpot In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. This week on the Marketing Update , Karen Rubin and Kipp Bodnar discussed lessons marketers can learn from Jobs. Below are some of our favorites and how they apply to marketing.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Hubspot] Must Watch: 12 Awesome Social Media Tutorials
    Connect with HubSpot For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions. This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] 3 Ways Men and Women Respond Differently to Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In my survey, I found a few interesting differences between men and women and how they share presentation content in social media.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 9 Tips From the Greatest Viral Content Genius on the Planet
    More of Zimmerman''s secrets and tips to content virality can be found below, but you can flip through some of his ideas regarding what makes content explode in popularity in this SlideShare: 9 Tips for Making Your Content Go Viral From Gawker''s Most Successful Writer from HubSpot All-in-one Marketing Software. I get paid to have fun.".
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). 'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
    Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? I have included the text of each video.).
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Hubspot] 20 Inspiring SlideShare Presentations Every Marketer Should See
    10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World's Most Captivating Presenters from HubSpot All-in-one Marketing Software. 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice.
  • VIEWPOINT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] All Real Salespeople Love Sales Leads (but there is a tiny caveat)
    Marketing automation companies also say they do this filtering; HubSpot , for instance. 'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The argument comes when salespeople define a lead. And Marketing’s failure….
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Hubspot] 7 Things People Don't Say About Advertising
    Connect with HubSpot The Internet is full of memes , units for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. This blog collects photos with text submitted by marketers, poking fun at common marketing ideas and practices.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Hubspot] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets, From HubSpot. To learn more about Lead Generation Cards and how to use them, read our article on the HubSpot blog. 'It''s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. Yahoo!
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Hubspot] 11 Clever Ways for Marketers to Reconvert Their Leads
    For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. For HubSpot customers, the Conversion Assists tool and the Landing Page Analytics tool can both help you conduct this analysis.). Say hello to Johnny the prospect. He's to your right. not so fast. is included. Wowza!
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] A Marketer's Guide to APIs
    You can also check out the HubSpot API documention to see how you can build applications and integrations using data from HubSpot. Connect with HubSpot Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Don’t panic.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] 20 Things Every Graduating Marketing Student Needs to Know
    The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future. It's college graduation season! What's missing? Academics. Don't be afraid of numbers. Experience.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Hubspot] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot The point is, it can (and should!)
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Marketing By Objectives « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! United States License.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Hubspot] 7 Tips for Stellar Social Media Community Management
    Next time you write an awesome blog post that you think will wow the pants off a particular social media community, use a third-party tool like HootSuite or HubSpot's social media tool to schedule which content you'd like to distribute on what channels and when. Connect with HubSpot Now what? Exercise the 80/20 rule. Test and optimize!
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Hubspot] Social Media Important to 90% of Marketers [New Data]
    Connect with HubSpot It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing. 10 Key Social Media Marketing Stats.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Hubspot] 4 Critical Ways Google+ Is Changing Search
    Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot] The Top 8 Priorities for Any One-Man Marketing Team
    HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! Especially for a small business. 1) Set strategic and measurable marketing goals.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. '22 years ago, something remarkable happened. lot has changed in 22 years. Cough.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    HubSpot. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? 33 Tweetable LinkedIn Tips. — Ethos3.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Hubspot] How to Automate Your Social Media Marketing Like the Pros
    There are some great tools out there that will help you automate your social media marketing, and HubSpot is one of them. Connect with HubSpot Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Use the Right Tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 7, 2010
    [Hubspot] 7 Things Your Blog’s Sidebar Can't Live Without
    Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Connect with HubSpot Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Deal with Negative Comments [Marketing Cast]
    Connect with HubSpot If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. But you might be surprised to learn that, as David Meerman Scott points out, "negative comments can sometimes be a good thing."
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Connect with HubSpot Marketing is hard. Data helps drive sound decisions and even settle arguments. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!
  • BLOG MY CALLS  |  THURSDAY, MAY 8, 2014
    [Hubspot] 4 Steps to Get Your Content Shared on Social Media
    This is something we haven''t yet mastered, but companies like Hubspot, Moz, Domo, and pubs like SEJ and SEW have. That''s why companies like Hubspot demand that every employee produces content and why companies like Domo demand that every employee is active on social media. 'You produce content.and then nothing happens. Just joking.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Here''s how it went. Me: Hey Sam! Where''d you go?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Hubspot] The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]
    Of course, if this list isn't long enough to keep you satisfied this summer, you can always download a few of HubSpot's free marketing ebooks , too, such as the one below! Connect with HubSpot School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Click to Download ). Click to Download ).
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Hubspot] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
    Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. “But, you know, you are just marketing to people,” he adds.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Hubspot] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.  by Joe Chernov | Tweet this. Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  2.     Faking praise. 
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] Avoiding the 5 Pitfalls of Free Content
    At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they've exhibited and thought leadership they've established by giving away free content on our blog. Connect with HubSpot According to John, the five problems with free content are: No accountability. Eroded Value. Blocked Revenue.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [Hubspot] Yankee Magazine: Still Viable Thanks to Digital Content
    HubSpot customers are able to participate in a weekly Content Creation Camp that helps to frame out blog posts, subject lines, and effective publishing methods. Learn About HubSpot's Inbound Marketing Software. Connect with HubSpot The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan  (@ bhalligan ): Get found! I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Hubspot] 5 Steps for Creating Successful Lead Nurturing Campaigns
    good example of how to do this is in the chart above from one of HubSpot's customers. Connect with HubSpot When it comes to effective marketing automation , one of the best steps you can take is making sure your emails are properly set up for lead nurturing success. Define Your Audience and Segment. Set Up a Timeline for Your Emails.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] Best Practices for B2B Social Media Success
    According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Hubspot] Best Social Media Stats, Facts and Marketing Research of 2010
    Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Email.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Hubspot] 20 Marketing Tricks to Get Your Kids to Simmer Down
    Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. We don't record HubSpot TV every Friday for nothing. Are you all pumped up for the 4th of July holiday? oh yeah, the kids are loose. When does school start up again? You're a marketer.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Hubspot] 11 Actionable Writing Tips [+Examples]
    Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. To keep ahead in the blogging rat race, you need to be constantly improving your writing.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Hubspot] The Best B2B Marketing Ideas of 2010 – Q1 Review
    The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Click the underlined title to watch the show.).
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Luckily, there are a variety of social media management tools like HootSuite ( which now integrates directly with HubSpot! Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Let's get to it. Please. Bonus!
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Hubspot] 21 Reasons Why People Don’t Like Your Video
    Here are 2 things to ask yourself: Is my content under-appreciated because… HubSpot produced a great video about their product/services. Here is a video that makes me ask “What is HubSpot?!” So, our team has put together 21 (of the many) reasons why people don’t like your video. Google doesn’t like your video. Why not?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Hubspot] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    HubSpot). Before spending any money, make sure you set up goals for your advertising campaigns -- such as new leads (which you can track in a closed-loop marketing tool like HubSpot ) -- so you can determine if the money you''re spending is worth your while, Interested in learning more about how to use Twitter for business?
  • B2B LEAD BLOG  |  FRIDAY, JULY 20, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    section, but check out the full post on HubSpot to see for yourself. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! How People use Their Smartphones [Infographic].
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Twitter Tools to Enhance Your Marketing. Enjoy.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot provides a great method to do just that – the Marketing Hack Night – and seven steps to ensure that this power-brainstorming/content and campaign development “party” creates fresh, orginal content that you can repurpose and leverage for countless lead generation activities. Enjoy! Enjoy. absolutely love this idea.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Hubspot] Is Google Abusing Its Monopoly Power?
    'This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Hubspot] 4 Ways News Releases Boost SEO
    The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Connect with HubSpot You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. Blow your own horn.
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Hubspot] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In addition to the survey data and the webinar Twitter data, I also gathered information about presentations uploaded to SlideShare.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Hubspot] 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
    20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. I''ve conducted quite a bit of research about social media marketing , and as a result, I''ve gotten quite a lot of insight into the tactics that do and don''t work. Check it out, and share your favorites using the tweet links below!
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Hubspot] 6 Steps For Successful Content Marketing
    The Following is a guest post by John McTigue, the co-owner of Kuno Creative , a Certified HubSpot Partner agency based in Avon, OH. Connect with HubSpot You can read more from him on his blog or follow John on Twitter. Because getting found online is about competing for peoples' attention and consistently delivering the goods.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Hubspot] How to Use Mobile Applications for Inbound Marketing
    When we created HubSpot's Website Grader iPad app, HubSpot used a tool we developed called AppBlade to securely distribute its iPad app across a number of devices. Connect with HubSpot This is a guest post written by Gregory Raiz, the founder and CEO of Raizlabs. Think Beyond the Web. Design a Tool. Seems obvious, right?
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Hubspot] When "Good Enough" Is Good Enough
    At HubSpot, the situation is no different. When I was first hired to run HubSpot’s internal creative and design team, I was tasked with the difficult job of figuring out how to improve the productivity of the team and the quality of the work it produced. '“Is this good enough?” for their companies. bite at it.
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    [Hubspot] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    HubSpot's Weekly Marketing Update Podcast With Mike Volpe. Interested in hearing what the CMO of HubSpot has to say about the stories in this week's round-up? There have been a number of major developments in the world of online advertising recently. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Practical Tips for Modern SEO From the Best Minds in Europe
    You can gather keywords from competitive tools like SearchMetrics , aHrefs , HubSpot''s Keywords and Competitive Intelligence , and use other keyword tools like Ubersuggest and HubSpot''s Keyword Tool. 'The only certainty in the SEO world -- or, really, the digital marketing world -- is change. Is this website written by experts?
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Hubspot] The 2011 #Nifty50 Top Twitter Men Reprise
    Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Hubspot] Marketing Lessons from The Oatmeal
    This blog post is based off of David Garland's interview with Matthew Inman on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Matthew Inman, commonly recognized as The Oatmeal, has experienced a wide range of success in the online world. hours. How does he do it?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Hubspot] How Book Clubs Can Transform Your Social Media Strategy
    Join HubSpot for our fifth Twitter Chat tomorrow, January 24th, 3:30 PM ET. Connect with HubSpot Remember book clubs? Nerd alert! Regardless, the activity has some fundamental aspects that can teach marketers how to effectively use social media for inbound marketing. Invite Interested Readers. Pick the Right Book. Never been in one?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] Haunted House Uses Social Media to Generate 10,000% More Web Traffic
    Connect with HubSpot Nightmares Fear Factory , a haunted house located in Niagara Falls, Canada, considers itself "The World's Most Frightening Experience" and has a growing "chicken list" of over 100,000 people who bailed out mid-tour because they were too scared. The Approach. The Results. the Huffington Post, and Newsweek.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Hubspot] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    HubSpot customer Goodbye Crutches has designed bright, bold buy now buttons that draws visitors' eyes with its contrasting colors and clear language. Connect with HubSpot It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Yikes.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Hubspot] 5 Tips for Managing LinkedIn Groups
    At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers. Connect with HubSpot In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. Grow a community of advocates. The pros and cons?
  • WRITTENT  |  MONDAY, NOVEMBER 18, 2013
    [Hubspot] Top 25 Must Read Content Marketing Blogs
    Hubspot. 'The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. image credit: Flickr.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Hubspot] Why is My Website Traffic Down?
    HubSpot’s Referrals chart can help you understand this if you’re a HubSpot customer, by showing you your traffic over time by domain and which pages on that site referred that traffic. Connect with HubSpot It’s an uncomfortable situation to be in. Why or why not? Digging Deeper. What was the referring URL from them?
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    [Hubspot] 7 Ways to Write Super Catchy Headlines
    Connect with HubSpot This is a guest post by Marissa Lowman. Headlines are the lifeblood of web and landing pages. Ever since the tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated. But writing great headlines is easier said than done. Types of Headlines.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] How to Write a Press Release [Free Template]
    We use these same guidelines when writing our releases here at HubSpot and created a faux release to illustrate what content goes where and why. Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement. 'Sometimes, old-school is a good thing. Sounds pretty hopeless, right? Wrong. Well, look no further.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Hubspot] How to Do Great Marketing with (Almost) Zero Money
    Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Hubspot] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    Yesterday, the HubSpot marketing team got together for an offsite meeting, during which we ended up brainstorming and sharing some fantastic work hacks we use in our daily marketing lives. Connect with HubSpot A marketer's day is littered with distractions. Not to mention the bajillion office distractions at any given moment. Tungle.Me
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Hubspot] 27 Marketing Lessons B2B Marketers Should Know
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Hubspot] 5 Major Challenges Marketers Face (And How to Solve Them)
    To help you figure out where your greatest potential for improvement lies, HubSpot has created a super quick 3-question quiz called “What’s Your Biggest Marketing Opportunity?” Every marketer faces different challenges. Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great!
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] 5 Awesome Examples of Instagram Marketing From Real Brands
    Connect with HubSpot Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. While I am nostalgic enough to lament that my future children may never know the Kodak brand existed, I still keep snapping away and sharing photos with my phone. And guess what? So are your customers!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Hubspot] Fascinating Event Marketing Stats [New Ebook]
    Connect with HubSpot Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Respondents included B2B and B2C companies as well as nonprofit organizations.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Hubspot] 15 Fascinating Statistics From Marketing Grader Data
    Connect with HubSpot In the last week, our newest free tool, Marketing Grader has graded the marketing efforts of over 140,000 companies. From this, we have learned all sorts of great things about what marketers are doing and right, and what they are doing wrong. 15 Remarkable Marketing Stats From Marketing Grader. MarketingGrader Tweet This!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. Desig
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Inbound Marketing University by Hubspot including certification. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. Chief Content Marketer Magazine. Website Magazine. DMNews Magazine.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Hubspot] 10 Simply Awesome Examples of Email Marketing
    As the Boston Globe highlighted eloquently on our behalf to announce today's launch of HubSpot's new email tools , email marketing is not dead! HubSpot customer Zizinya Web Solutions uses this email in one of its lead nurturing email series , and it's one of my favorite examples of a principle so many email marketers forget. Via Email.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Hubspot] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    25 Inbound Marketing Quotes from the Most Unlikely Experts from HubSpot All-in-one Marketing Software. If you don’t have HubSpot’s awesome middle-of-the-funnel tools, try a small email send to a small group of your customers and get their feedback before sending it to a broader group. Few of My Favorites, and Why.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] How to Optimize a PDF for Search
    Connect with HubSpot The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy , it should get the same SEO treatment as everything else you publish.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P.
  • HUBSPOT  |  TUESDAY, JANUARY 25, 2011
    [Hubspot] 5 Common Landing Page Mistakes
    Connect with HubSpot 1) Remove Navigation and Other Distractions. Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. For best results, you'll want to remove distractions like navigation and additional offers. Download our Guide").
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Hubspot] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    In fact, most HubSpot bloggers start with an outline before they begin writing (it's usually the big, bold subheadings you see in the published blog post) to figure out what points should be hit in the post, and in what order. I don't know how. Blogging's for young people. I'm not a good writer. wouldn't even know how to begin.
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