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  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot] How Long Should Your Landing Page Forms Be?
    For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks the visitor to describe their biggest marketing challenge. Connect with HubSpot Aaah, the elusive lead-capture form. How many is too many? How many just isn't enough? Form Length Isn't the Only Factor.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Hubspot] 5 Fantastic Ways to Engage Your Social Media Followers
    At HubSpot, we asked users on Facebook to post pictures of themselves with the HubSpot unicorn , which we had distributed at an event, and we got a great response. Connect with HubSpot I have been asked by many people why I prefer one brand over another and why I am so brand loyal. Respond to Customers, Whether Good or Bad.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Hubspot] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    For the purposes of this tutorial, I''m going to add a link to my work under my current LinkedIn position at HubSpot. We''ve all heard the expression, "You can talk the talk, but can you walk the walk?". This idiom means a lot, particularly when it comes to proving your worth in the job market. but didn''t necessarily walk the walk. Voila!
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Hubspot] 11 Killer Social Media Presentations Worth Watching
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Hubspot] Still Using Bad Photos? You Need the Other High-Res
    In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot.  A great reminder about why spelling kind of matters. .  . All of this despite the new-found appreciation for all things design-driven.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Hubspot] Google Launches New Search Interface: Google Instant
    Connect with HubSpot Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. According to Google’s Ben Gomes, “Google Instant results in more search queries.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Hubspot] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! 3) Ditch a lot of those outbound efforts. The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year. Don''t believe him?
  • CLIENT BRIDGE  |  FRIDAY, AUGUST 31, 2012
    [Hubspot] INFOGRAPHIC: Smartphone Marketing
    From Monetate and Hubspot, here's an infographic that shows the importance of thinking about smartphones when planning a marketing strategy. How important is it to optimize your website for mobile traffic? Consider that in the last year, leading ecommerce websites have seen a 103% increase in traffic from smartphones. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 25, 2011
    [Hubspot] Google+ Presentations
    The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. Here's one from Supernova Studios. Google+ 101 Guide.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Hubspot] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. 70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Hubspot] 21 Awesome Ideas to Grow Your Email List
    Mini-games, compelling tools (see HubSpot's suite of free Grader tools) , and value-added product configurators are excellent programmatic offers. Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot Everyone loves free stuff.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] Google's Biggest Social Search Update Yet Features Google+ Content
    Connect with HubSpot Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Personal Results.
  • HUBSPOT  |  TUESDAY, AUGUST 10, 2010
    [Hubspot] Free eBook: Learning SEO From The Experts: A Step-By-Step Guide
    At HubSpot, we compiled a free 26-page SEO eBook that covers all the elements of a the SEO improvement process, including: Identifying Keyword Opportunities. Connect with HubSpot Businesses want to attract more visitors to their site. An effective way of doing this is through Search Engine Optimization (SEO). Mastering On-Page SEO.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. Include Numbers. Congrats!
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Hubspot] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    Click to Tweet: "The Little Book of Inbound for Finance Marketers: [link] via @HubSpot ". The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing. Right? Wrong, wrong, WRONG!
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Hubspot] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    Signals is a free Chrome add-on by HubSpot that gives you real-time notifications when someone has opened an important email you''ve sent. If you don''t know exactly what you''re looking for and just want to start off with a set of general business images, you''re in luck too -- HubSpot just released 160 free stock photos you can download.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Hubspot] 11 Ways to Give and Get Customer Love
    Use marketing automation tools like those in HubSpot's software to send customers a thank you note after they've made a purchase. — HubSpot (@HubSpot) February 14, 2012. Connect with HubSpot There's still time, and there are probably 2 or 3 fairly cheesy greeting cards left to choose from. you ask? Social Sharing.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Hubspot] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
    That''s why HubSpot is offering the 2014 Inbound Business Bootcamp. The bootcamp, to be held at HubSpot Headquarters on February 7, is a day-long series of classes for top college seniors interested in jobs at technology companies in the Boston area. Now you’re about to graduate -- and s#!%’s ’s getting real.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 2, 2010
    [Hubspot] Expert Advice: How to Start a Website Redesign
    Here at HubSpot , we get a lot of questions around website redesigns. We also heard from HubSpot Partner Kelly Ward, of Digital K , who believes that “it’s important to take a top-level view of the website. HubSpot partner Keith Moehring of PR 20/20 echoes just these sentiments. Connect with HubSpot
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Hubspot] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Hubspot] 8 Reasons You'll Get Buried Alive Without Quality Content
    In a guest post in the Harvard Business Review, HubSpot's SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. Connect with HubSpot On last week's episode of The Marketing Update , the marketing tip of the week was special.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Hubspot] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did. Real Personalization Would Exist.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Hubspot] How to Create a Logo: Designers Give a Look Inside Their Process
    Graphic Designer Tyler Littwin , who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo. Full disclosure: The son in this father-son duo happens to be Matt Plays , who also works on video and design projects at HubSpot.)
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Hubspot] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
    Connect with HubSpot In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. Simple: more leads!
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. 81% of them start the process with a web search.
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] 3 Ways Facebook's Pending Page Changes Affect Marketers
    Take a look at this example from the "Like HubSpot?" tab on HubSpot's fan page , for example: 2. Connect with HubSpot Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. The Boxes Tab and all of its contents will be eliminated.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Hubspot] Women Click Facebook Ads More Than Men [Data]
    Connect with HubSpot Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1. percent higher than young adults. 3.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Hubspot] Is Newsjacking Hurricane Sandy Right or Wrong?
    HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Mike Volpe, CMO @ HubSpot. Originally at this URL there was a post about "5 Hurricane Sandy Newsjacks from Marketers". The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Hubspot] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
    Hubspot TV with Marketing Strategist Jeff Ogden of Find New Customers. think this shows the growing maturity of Hubspot – describing the show by what it does (marketing) rather than where it appears (online TV). All the best to my friends at Hubspot – Mike Volpe (congrats on the new baby, Mike!), What do you think?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Hubspot] How to Be a Marketing Automation Master [INFOGRAPHIC]
    Connect with HubSpot Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Hubspot] 7 Proven Facebook Marketing Tactics
    Download the newest MarketingSherpa ebook, courtesy of HubSpot! Connect with HubSpot It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year. Here are seven. Keep 'em on your page.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Hubspot] How to Run an A/B Test [FAQs]
    If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. 5) Promote your test -- but maybe not to everyone. Why don''t you head on home?". Ready to run an A/B test?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Hubspot] 5 Sexy Mobile Sites (and Why We Love Them)
    You can see here what their website looks like on desktop: Their beautifully designed website has a captivating video playing in the background that really captures a visitor''s attention, as well as some shuffling slogans like "We Aim Long-Term," "We create Partnerships," and (aww!) "We Love HubSpot.". Maybe the site wasn''t responsive.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Convincing Your Boss in the Value of Social Media [Marketing Cast]
    For instance, you can find a few on HubSpot's case studies page and on David's blog, Web Ink Now. Connect with HubSpot Have you faced challenges when explaining to your senior management that social media is worth your time and effort? People Are Fearful of New Technology. Share Examples of Success.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Hubspot] INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? For what it’s worth, charity: water uses HubSpot software. Also on the Fast Company list, at #10, is another INBOUND keynoter -- Scott Harrison , the founder of charity: water.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Hubspot] 20 Stats Every Global Social Media Marketer Should Know
    Source: HubSpot ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. at 47.7%. Fifth.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
    HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Hubspot] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    Note: All of the information below can be pulled using the HubSpot and DataHero integration. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. How can you be sure that you’re focusing on the right data to build out your buyer personas?
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Hubspot] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Marketo, Eloqua, Pardot, Hubspot), focuses on lead creation and typically looks at attribution measurement from a broad channel or campaign perspective. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. When it comes to attribution, web analytics (e.g. shaped?
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
    These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Connect with HubSpot Most marketers these days recognize that inbound marketing is a critical component of lead generation. Business Blogging. YouTube.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Hubspot] 32 Blog Post Ideas for Your Next Article
    It’s a  tactic that’s worked well for HubSpot. Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Hubspot] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! Do I Really Need a Content Strategy? Why Free?
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Why the shift in frequency? Marketing Services.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
    wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Now, post it!
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Hubspot] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Hubspot] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Check out the HubSpot website below -- isn''t it much more engaging with visuals? Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Turns out another internet. person. That''s when hit me.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] 11 Fascinating Books on Harvard Business School's Required Reading List
    HubSpot is giving away hundreds of marketing books each week, just in time for summer. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? We figured you'd rather spend that time actually, you know, reading. This practical guide is written by two industry experts (Paul A.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Hubspot] 6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot
    Saying goodbye can be difficult, but there is no reason to worry, because the HubSpot Unicorn is here with one final batch of fun, shareable New Year's-inspired holiday eCards. Happy New Year from HubSpot! Connect with HubSpot It’s hard to believe it, but 2011 is coming to an end. ’s sad.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
    HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] Best LinkedIn Guides, Tips and Tactics of 2010
    The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
    HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 5 Tools to Battle Social Media Content Overload
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
    Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Hubspot] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot, for example, does this with our free Inbound Marketing Assessments. 4) Ask them to take a short survey. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. Connect with HubSpot Typical Welcome Email Content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Hubspot] 3 Form Fields That Kill Landing Page Conversion Rates
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. Connect with HubSpot This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Hubspot] How to Transition From a Traditional Marketing Budget to an Inbound One
    Alan Vitberg is Owner of VitbergLLC , a Gold Certified HubSpot Partner specializing in inbound marketing to professional services firms. Click here to register for a special webinar on marketing game changers for professional services firms hosted by Alan and HubSpot on July 17th. What’s in Your Marketing Budget? Email programs.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Hubspot] Who is the Fearless Competitor?
    Find New Customer s  ranked ahead of over 98.3% of websites based on HubSpot’s websitegrader.com. fearlesscomp got a perfect Twitter grade of 100 out of 100 in Hubspot’s twittergrader.com. B2B Lead Generation | Who is the Fearless Competitor? Some of you may be wondering about the author of this popular B2B marketing blog. Here you go.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 7, 2012
    [Hubspot] Cancer Sucks So Let's Do Something About It
    Our friend Trish Bertuzzi, President & Chief Strategist at The Bridge Group , organized the event along with HubSpot. The AG team impresses me every day with the amazing work they do for our customers, uncovering and delivering qualified opportunities. But yesterday they took my respect to a whole new level. Below is a note from Trish.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Hubspot] How to Build Effective Teams Based on Personality Type
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. Designing a Group. Morale is high.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
    The inbound marketing company and HubSpot partner Inbound Mantra has strong blog posts, but that's not the main reason it's in here. When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. turn to one source: an online clothing store called ModCloth.
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Hubspot] 8 dead easy steps for writing a blog in less than an hour
    Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Plan Your Topic and Title.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Hubspot] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If So what are you waiting for?
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Hubspot] Best Website Design Guides and Tips of 2010
    Items to Delete From Your Website Today by HubSpot Blog. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. No clipart here.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Hubspot] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. Whether it’s realistic is another question. million $1.6
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Hubspot] Predictions for B2B Marketing in 2011
    Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Hubspot] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hubspot’s study found it took 9 touches to reach the point of diminishing returns. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
    Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Hubspot] The Art and Science of Driving Webinar Registration
    Our recent master class hosted by Mark Bornstein of ON24 and Lisa Toner of HubSpot is available on demand: [link]. I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? The Science of Getting People to Register for Webinars. The Art of Promotional Content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Hubspot] How to Create an Effective Sales and Marketing SLA
    HubSpot’s 2015 State of Inbound Marketing report highlighted three compelling advantages for companies that maintain their SLA: Companies with an active SLA are 34% more likely to experience greater year-over-year ROI than those companies that aren’t. They’re 21% more likely to get greater budget allocations. Why SLAs Are So Important.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Hubspot] Twitter Rolls Out Analytics Tool
    Connect with HubSpot Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Twitter. Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Promoted Tweets.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] The Ultimate Guide to Creating Compelling Case Studies
    In fact, back in the day HubSpot used to send a small flip cameras to our customers and had them tell their story that way. usually send each customer a personalized thank you along with some HubSpot SWAG. When shopping for a new product or service, who do you trust the most? and obviously seeing fantastic results!
  • HUBSPOT  |  FRIDAY, MARCH 11, 2011
    [Hubspot] Small Companies Level the Playing Field with Social Media and Blogs [New Data]
    According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways. Connect with HubSpot The results come from a study based on a survey of over 600 professionals knowledgeable about their company's marketing strategy.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Hubspot] 11 Essential Business Blogging Software Features
    It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. 6. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. 8. Connect with HubSpot Good for you! Blog Functionality. 1. link]. 2.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Let's take a look at the "Competitors" function in HubSpot's Keywords Tool , for example. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Hubspot] 6 Deadly Marketing Myths BUSTED
    Authored by HubSpot Social Media Scientist Dan Zarrella, this ebook relies on real data to protect you from superstitious bits of bad marketing advice. Connect with HubSpot If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." We want to take you down the latter path.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Hubspot] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0” Not just for MLT, but for our HubSpot clients who are growing their leads and market share at incredible rates.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] How to Write a Cover Letter That Doesn’t Suck [Template]
    asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. " We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship.". No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Sometimes it will be read. Hirin
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Hubspot] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    That’s where HubSpot comes in ! Submit your request to chat with a HubSpot inbound marketing specialist about your marketing right here. 2012 is wrapping up, and 2013 is cruising in, full speed ahead! Have you gotten your marketing plan all sorted out to start the new year off with a bang? So how about we lend you a hand? mazing.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Hubspot] What You Need to Know This Morning: June 7, 2013
    We’ll do something on it here on the HubSpot blog, too. 3) YouTube Is Crushing it on Mobile. Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. On sale.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Hubspot] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    The History of SEO from HubSpot All-in-one Marketing Software. It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
  • STORIES THAT SELL  |  THURSDAY, JUNE 3, 2010
    [Hubspot] How to Repackage Precious Case Study Content
    Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. Contributed articles.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Hubspot] Facebook Announces New Design and Upgrades to Fan Pages
    Connect with HubSpot A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook. Today, the company announced some major changes to the page platform. Pages Become More Like Profiles.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Hubspot] The Evolution of Ignoring Advertising [Cartoon]
    Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] Nine Practical Guides to Public Speaking and Presentations
    ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Some date back nearly two years, but all are still relevant and useful.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
    Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Hubspot] 5 Examples of 'Like-Gating' to Generate Facebook Fans
    To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. Connect with HubSpot A technique called " like-gating " is becoming more and more widely used as a way to generate new Facebook fans -- and not without some critics. The problem? Our take?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] 22 Effective SEO Tips to Optimize Your B2B Website
    Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website. Now that’s quick!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . Want to track your packages with the swipe of your finger? Now you can. Yahoo!
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Use social media to generate leads and connect with prospects. Topic #2.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Inbound Marketing University by Hubspot including certification. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. Chief Content Marketer Magazine. Website Magazine. DMNews Magazine.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    What: HubSpot’s annual industry event is back and bigger than ever. “If you’re the smartest person in the room, you’re in the wrong room.”. It’s a good principle to live your life by. One of the best ways to break out of your daily routine and try your hand at learning something new is to attend a conference. When & Where: May 4-6, 2016.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] How to Annotate a YouTube Video [Quick Tip]
    We annotated one of HubSpot''s YouTube videos  to show you how the process is done. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. Let''s go through the steps together. Social Media
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    In fact, you can see a HubSpot writeup their experience with our product. This wouldn't have been possible if we didn't already have a HubSpot integration. During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. Want ROI?
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