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  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Hubspot] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Connect with HubSpot Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Get senior leadership involved.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Hubspot] Criticism In Real Life Vs. Online [cartoon]
    Connect with HubSpot Read more about how to manage online criticism. Video: How to Use Social Media to Manage Your Company Brand Online. Learn how to use social media to manage your company brand. Download the free video and learn how to manage your company brand effectively using social media.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] The Next Big Thing for Marketers: Social Magazines
    Connect with HubSpot The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads , meaning they sold almost as many iPads as Mac computers. Tablets Are Here to Stay.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Hubspot] The 7-Point Checklist for Powerful Landing Page Copy
    Connect with HubSpot Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? So what?
  • HUBSPOT  |  SUNDAY, JULY 21, 2013
    [Hubspot] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
    Check out what HubSpot''s Content Team Manager Jay Acunzo ( @jay_zo ) and Inbound Marketing Evangelist Laura Fitton ( @Pistachio ) have to say about some of this week''s inbound highlights in the video below (plus some bonus Twitter tips!): 'Happy sweltering Sunday, readers! At least it''s sweltering here. Holy humidity. Let''s dive in.
    [Hubspot] Facebook Ticker, Now With 100% More Sponsored Stories
    Connect with HubSpot Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. If it wasn't at all obvious from the title of this blog post, can you guess where we're going with this?
    [Hubspot] From Vague to Valuable: Putting Buyer Personas to Work
    Something we’ve found to work particularly well at HubSpot that has formed the basis for our segmentation strategy (and our tools) is segmenting by both persona and lifecycle stage. '“You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] 3 Ways to Build an Awesome Social Selling Machine
    The thesis behind HubSpot's success is that people are becoming incredibly good at doing research on the internet. If you want to learn more about how to build a social selling machine with HubSpot. Connect with HubSpot It’s really easy to find all sorts of selling "experts" on the internet. Do Your Research.
    [Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. 'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Good, because we''re ready to help you get started!
    [Hubspot] Demandbase: A New Twist In The Lead Management Automation Market
    would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. I’m sure I forgot a few.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
    [Hubspot] 10 Dos and Don'ts of A/B Testing
    Connect with HubSpot When was the last time you tested some part of your marketing? If it takes a bit of thought, you're probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. 10 A/B Testing Dos and Don'ts. Image Credit: Horia Varlan.
    [Hubspot] 28 Quick Tips for Customizing Your Email Preference Center
    Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! It's not often that we talk about branding in our HubSpot content, because we're very data-driven, and it's hard to measure the direct impact of great branding. 1) Retain Subscribers.
    [Hubspot] The Anatomy of a 5-Star Subject Line
    Because HubSpot has a great sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. 'Let''s face it: Every inbox in the world is cluttered. your email''s probably feeling pretty full right about now. So as marketer, you''ve got a lot to compete with.
    [Hubspot] 5 Ways to Maximize Ecommerce Holiday Marketing
    Connect with HubSpot Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Here are some tips for maximizing your potential this holiday season. Ways to Maximize Ecommerce Holiday Marketing.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Hubspot] How Effective Are Dedicated Landing Pages? [New Data]
    Connect with HubSpot We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our more than 650 targeted landing pages get an average visitor-to-lead conversion rate of 35.62%. That’s three to four times higher than most industry averages, so for us, it works.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Hubspot] Nate Silver and the Rise of the Free Agent Journalist
    'Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. 19-22.
    [Hubspot] 7 Common SEO Myths to Throw Out the Window Immediately
    Years ago, when HubSpot first started teaching people about search engine optimization, one rule was essential: Above all else, create high-quality, useful content. To say "SEO has changed a lot” would be the understatement of the decade. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it.
    [Hubspot] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
    Take a look: Learning Loveable Marketing From the Experts from HubSpot All-in-one Marketing Software. "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. The result? Build movements, not campaigns!"
    [Hubspot] Writing Content and Code Your Customers Love
    'As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot. m a huge fan of logic and data-driven decisions. inbound marketing content creation
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Hubspot] How to Place Your Ad on for $50
    We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot The world’s leading publication offers custom ads for small businesses, and they might be well worth your time.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Hubspot] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. 1) Fact Check.
    [Hubspot] Improve Search Rankings with Effective Link Building
    HubSpot also provides link research tools as a part of our integrated marketing software. Here's an example of how you can do research to work out link strategy using HubSpot. Try HubSpot's Free Trial for Effective Inbound Link-Building! Try a HubSpot 30 Day Free Trial to find out for yourself. Connect with HubSpot
    [Hubspot] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    Connect with HubSpot Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads.
    [Hubspot] Google Takes Social Search to the Next Level with +1
    Connect with HubSpot Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. How Google +1 Works. How does Google's new +1 work? Google +1 Is a Social Network.
    [Hubspot] 6 Ways to Use LinkedIn for Lead Generation
    Connect with HubSpot Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. Ways to Use LinkedIn for Lead Generation. Bingo, you’re in. and a lead!
    [Hubspot] B2B Company Websites
    Two good examples of non boring – hubspot and Kinaxis. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
    [Hubspot] 5 Examples of Awesome Holiday Marketing Campaigns
    And don't forget to check out HubSpot's holiday campaign featuring the @HubSpotUnicorn ! Connect with HubSpot The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns. American Express: Small Business Saturday. What makes it awesome? Starbucks: Cup Magic App.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot] 20 Expert Tips for Better Facebook Marketing
    Connect with HubSpot If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. And if you haven't created a Page yet, what on earth are you waiting for? But creating your business Page is only the first step. Ask Questions. Offer Variety.
    [Hubspot] 7 Epic Marketing Uses of LinkedIn Answers
    Connect with HubSpot With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.
    [Hubspot] What Is List Segmentation? [FAQs]
    For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. 'We all like to focus on the sexy stuff. You know: the sleek, mobile-optimized website design.
    [Hubspot] Social Media Marketing Lessons From Justin Bieber
    Connect with HubSpot As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” At this point you’re probably asking yourself: “Who is this kid and how did he do it?” By the time his album debuted, he already had millions of fans.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Hubspot] Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
    Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! Connect with HubSpot Dos 1. Don'ts 1.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Hubspot] Help the Unemployed Stormtroopers [Comedy Video]
    Connect with HubSpot After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos? Subscribe to our YouTube page. Unemployed Stormtroopers".
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Hubspot] 3 Marketing Lessons From Charles Darwin
    ” states HubSpot CEO Brian Halligan. Connect with HubSpot In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island. Marketing Evolution.
    [Hubspot] The 10 Commandments of DIY Marketing Design
    Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content. Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image.
  • HUBSPOT  |  MONDAY, MAY 17, 2010
    [Hubspot] Free eBook: Generating Small Business Customers With Social Media
    Small Business Social Media Marketing eBook View more documents from HubSpot Internet Marketing. Connect with HubSpot Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. Download the free eBook. How can blogs drive small business leads?
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Hubspot] 4 Reasons for Marketers to Love Pivot Tables [Excel Tricks]
    Connect with HubSpot If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel. Recently, I posted an article about the magic of pivot tables.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Hubspot] How Do You Tie in Social Media with Email? [Marketing Cast]
    Connect with HubSpot Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email Is a Closed System. Social Media Is An Open System.
    [Hubspot] How Awesome a Marketer Are You? [Marketing Quiz]
    Share your email if you'd like to receive HubSpot's marketing insights! Connect with HubSpot You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box." A) Yes B) No.
    [Hubspot] 7 Online Marketing Metrics to Beat Competition Online
    The chart above, featuring a few of HubSpot's own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 1) Website Grade. Sign Up for HubSpot's Free 30-Day Trial! Connect with HubSpot Competition on the web is fierce. 2) Moz Rank. 3) Traffic Rank. 4) Blog Grade.
    [Hubspot] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
    [Hubspot] Best Twitter Tips, Tools and Tactics of 2011
    Key Ways to Optimize Twitter for Search by HubSpot Blog. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. How can Twitter to used to support SEO efforts? There are 1.6
    [Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. 'Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance.
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Hubspot] Video Streaming Is Now 39% of All Mobile Traffic [Data]
    Connect with HubSpot A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube accounts for 52 percent of global video streaming.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Hubspot] What Every Marketer Should Know About Hiring a Freelance Designer
    In fact, HubSpot’s Services Marketplace also offers a wide variety of designers from partner companies and agencies (all of which are HubSpot-approved) that you can sort through here. 'The old saying, “you never get a second chance to make a first impression” is certainly true when it comes to your brand. Get All Your Ducks in a Row.
    [Hubspot] Inbound vs. Outbound: What’s Better?
    This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
    [Hubspot] Where Leads Come From – Current vs. Best Practices
    This is the approach that smart, savvy companies are using today – such as Marketo , Eloqua , Hubspot and the like. B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. Note that well over 1/2 – 63.3% In our opinion, this is unhealthy.
    [Hubspot] The Instagram-Twitter Saga, and Other Marketing Stories of the Week
    This week, we launched our newest HubSpot Excel template to help you determine SMART (specific, measurable, attainable, relevant, and time-bound) marketing goals for 2013. With only 16 holiday shopping days left, I would put good money on the probability that you were out hunting for gifts yesterday. Sigh.). the sky's the limit!
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 10, 2011
    [Hubspot] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
    The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects. Follow these steps to join groups on LinkedIn: Log in to your LinkedIn Account. Submit relevant news article.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Hubspot] The Marketer's Guide to Pinterest SEO
    For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. Optimization! To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search. 1) Choose an Optimized Company Username. and more!
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Hubspot] LinkedIn Share Button Now On More Than 100,000 Websites
    If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. Connect with HubSpot Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. Sharing Is for B2B Too.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Hubspot] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    Here''s an example of a post that strategically tags another brand: Post by HubSpot. 'People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Though it takes more time, their Facebook Page grows steadily and actually delivers results. Yikes. or could just do nothing at all.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Hubspot] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Social media software (like HubSpot''s Social Inbox ) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. 1) You’ve Assumed Your Audience Is All the Same.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Hubspot] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    For example, if a HubSpot prospect didn''t have landing pages, I might infer that lead generation is a challenge he or she is facing; thus, in the emails leading up to a connect call, I will send along a recent blog post on improving lead generation, and a traffic and lead calculator to help determine how many leads he or she needs to generate.
    [Hubspot] 6 Ways to Establish Yourself as an Industry Thought Leader
    Connect with HubSpot Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ? Leave Promotion at the Door.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Hubspot] How to Transform Your Website With Four Magical Steps
    Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. Connect with HubSpot Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. Take Me to Your Leads.
    [Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Users will spend 4.5
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Hubspot] How to Increase Sales with Daily and Group Deal Offerings
    Register for Henry's joint webinar with HubSpot, How to Gain Customers and Increase Sales by Running Daily and Group Deals! Connect with HubSpot This is a guest post by Henry Suarez, Product Manager at 3dcart. Henry is in charge of researching and documenting all 3dcart product offerings and partnerships. Increase Your Customer Base.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Hubspot] What You Need to Know This Morning: June 7, 2013
    We’ll do something on it here on the HubSpot blog, too. 'Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. Mindy says she’s not upset , but come on. On sale.
    [Hubspot] How to Do Great Marketing with (Almost) Zero Money
    Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of th eir wallets. Can you really market a business without a lot of money? We wrote this special post for March Marketing Madness. What do they care about?
  • JUNTA 42  |  TUESDAY, OCTOBER 13, 2009
    [Hubspot] Content Marketing / Custom Publishing Research - Marketers Telling the Story
    Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot , Upshot and Junta42. Note: the study requires name and email to download and the 20-page eBook can be downloaded here ).   The take : We are all publishers now. Measurement. The take : Wow! Content Where?
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Hubspot] 5 Tips for Branding Your Business on Twitter
    On-Demand Webinar: The Science of ReTweets With Dan Zarrella Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets! Connect with HubSpot Twitter can drive leads and sales. Branding Your Business on Twitter 1.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Hubspot] How to Use a Blog to Increase Organic Traffic
    For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot." Social Search for Lead Generation Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. Connect with HubSpot More indexed pages means more opportunities for keywords.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] 7 Types of Email Addresses to Delete From Your List NOW!
    Connect with HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? The Email Addresses To Scrub From Your Email Marketing List. It's the law!
    [Hubspot] 8 Tips You Need to Know for Mobile SEO
    Connect with HubSpot This guest post is written by Lior Levin, a marketing consultant for an American-based startup specializing in personalized cancer therapy. Lior also consults for a web hosting company that lists the best web hosting companies available online. Have Mobile-Formatted Content. Don’t Forget rel=canonical. Bottom Line.
    [Hubspot] 7 SEO Twitter Tips to Rank Better in Search
    Connect with HubSpot This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University. So how can you best leverage your Twitter account for search?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Hubspot] 3 Unique Ways to Gain Trust on Landing Pages
    Connect with HubSpot Reducing the amount of friction and anxiety on the mind of your landing page visitors is critical to convincing them in taking the action you want and converting on your offer. There are many factors that go into your audience’s decision to fill out the form which gives them the offer or not. Use Trust Symbols.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Hubspot] Answers To Your Top 7 Questions From the Science of Inbound Marketing
    Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. So for now, that record is still held by, well, HubSpot. but we gave ourselves a run for our money ;-). Good question.
    [Hubspot] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    For example, I ran a quick analysis of HubSpot's Twitter activity so far today, and here are the trends for our account: You can see that today, we've been talking about blogging, email, newsjacking , etc. Well, from the beginning of whenever they started tweeting, that is. that it had amassed more than 200 million monthly active users.
    [Hubspot] 3 Online Marketing Metrics to Ignore
    Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Are you one of them?
    [Hubspot] How Much Should You Pay For Content?
    Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends.
    [Hubspot] 7 Habits of Remarkably Charismatic Marketers
    Use a tool like HubSpot's Social Media Monitoring Tool to help stay on top of mentions of important keywords you'd like to be alerted for. Here at HubSpot we've definitely made our share of mistakes ! You know those people everyone wants to be around? The ones that light up the room with their smiles? love those people. awesome.
    [Hubspot] 3 Steps To Make Blogging A Top Priority
    As Hubspot reported: 57% of businesses have acquired a customer through their blog. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. mean you are seriously missing the boat. Simple as that.
    [Hubspot] Answered: 6 Frequent Questions about Social Media Marketing
    HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. Can social media be anti-social? Non-social?
    [Hubspot] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
    Connect with HubSpot Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment.
    [Hubspot] The Pros and Cons of Form-Free Content (And Which to Choose)
    There are pros and cons to each method, and inbound marketers are still discussing which method is best -- just watch this video debate between HubSpot CMO Mike Volpe and HubSpot Marketer in Residence David Meerman Scott on the subject. Connect with HubSpot Can you guess what it is? The Benefits of Form-Free Content.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Hubspot] The Ultimate Editing Checklist
    Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). 'As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. Topic Selection. Does this topic align with our content strategy? Writing.
    [Hubspot] The Painful Truth About Outbound Marketing Kittens [Humor]
    Connect with HubSpot Kittens are so darn cute and fluffy, so it's not hard to understand how they could convince people do stupid things. Outbound marketing is one of them. Sure, on the outside -- just like kittens -- outbound marketing seems harmless. They're maniacal. They're deceptive. They're just plain evil. Come on.
    [Hubspot] 6 Ways to Get Booted From Twitter's Search Results
    Connect with HubSpot For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it in the comments!). Or, a human that acts like one.
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. 'Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. If you missed it, you can grab the full recording here.).
  • E-QUIP  |  TUESDAY, AUGUST 14, 2012
    [Hubspot] E-Quip Blog: Is Solution Selling Dead?
    HubSpot. Tuesday, August 14, 2012. Is Solution Selling Dead? Harvard Business Review recently published an article bearing the provocative title " The End of Solution Sales." The authors are not the first to make such a pronouncement. quick Google search reveals several articles and blog posts making a similar argument. Thats not new advice.
    [Hubspot] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. Extra Resources and Examples: How HubSpot Does Inbound: Creating a Content Machine.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Hubspot] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    The History of SEO from HubSpot All-in-one Marketing Software. 'It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Hubspot] The Sales Game Has Changed: Here's How to Adapt
    We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages. Connect with HubSpot How the Sales Game Has Changed. The result? The result? The result?
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Hubspot] Proof That Your Audience Is Online
    Connect with HubSpot Let me guess -- you are reading this article because you doubt your audience is online? Welcome to the club! Many marketers and business owners share your hesitation and dip their toes into the waters of inbound marketing with caution. Yes, Your Audience Is Online. First, you need to realize that your audience is online.
    [Hubspot] 3 Steps to Create an Effective Local Franchise Marketing Strategy
    Connect with HubSpot This is a guest article written by Chris Anderson, co-founder at Empowerkit , a software platform specializing in the creation and easy management of franchise local websites. Chris regularly blogs about how franchises can leverage online marketing to drive local lead generation and sales. ” 2.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Hubspot] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. HubSpot has done most of the legwork on your behalf, offering free, downloadable image templates that are perfect for both including in your blog posts and sharing on social media. Image credit: Hubspot.
    [Hubspot] The Simple Template for a Thorough Content Style Guide
    Connect with HubSpot Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 1: Grammar. What do you abbreviate?
    [Hubspot] 6 Different Emails Every Marketer Should Consider Sending
    According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Connect with HubSpot Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? week or a month).
    [Hubspot] 9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads
    Connect with HubSpot If you are not trying any A/B tests currently, you're probably doing yourself a disservice. There, I said it!) Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic. Anyone can do it, you might be surprised what you learn, and you know what? It's fun!
    [Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    HubSpot''s SVP of Sales and Services wrote a blog that included roleplays of situations in which sales reps can help prospects understand the positive implications of moving forward with a product or solution. 'Good morning, Sales Prospecting Perspectives readers, and Happy December! We hope they''re helpful in these final weeks.
  • HUBSPOT  |  FRIDAY, MAY 20, 2011
    [Hubspot] How to Apply the Scientific Method to Web Analytics
    Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Connect with HubSpot The takeaways? Identify what leads to dollars and cents. After ROI, measure engagement. Test form field quantities.
    [Hubspot] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Smart content tools, like HubSpot's smart CTAs , can also extend this adaptability to your website and landing pages. The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. mean, just what drives all this highly adaptive content? What is Smart Content? How Smart Content Works.
    [Hubspot] Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
    HubSpot’s Heading to Dublin, Ireland. Take a look at our this video that explains more about our European expansion: The new HubSpot office will be opening January, 2013 and is on pace to provide 150 new jobs within 3 years. Autumn is here! Can you feel it? It’s the time of year for changes all around. Simple as that. Hello, Europe!
    [Hubspot] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline.
    [Hubspot] The Only Time You Want Zero Engagement on Facebook
    We put our heads together on the HubSpot marketing team and came up with the following checklist: 1) Examine frequency immediately. 'Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. As Christopher S. And that’s okay!
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2011
    [Hubspot] One Third of U.S. Online Ads Now Served By Facebook
    Connect with HubSpot According to comScore, 1.1 trillion ads were served to U.S. internet users in the first quarter of 2011. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. That's right -- you read that correctly. Facebook now serves nearly one third of all online advertisements in the U.S. percent. in 2009 to $.49
    [Hubspot] Go Beyond Blogging: How to Become a Great Storyteller
    'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content. Is this not why you are here? ”. Well, no.
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