HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Hubspot] The Ultimate List: 100+ Twitter Statistics
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
HUBSPOT | MONDAY, DECEMBER 23, 2013
[Hubspot] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2. In a previous post, we shared 12 notable highlights from this year''s Giving Tuesday. And why not?
HUBSPOT | THURSDAY, JUNE 7, 2012
[Hubspot] 7 Expert Email Marketing Tips You're Probably Missing Out On
Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. If you’re using HubSpot for your email, we’ve built the functionality you need to easily execute these tactics right into our tool.
HUBSPOT | TUESDAY, JULY 23, 2013
[Hubspot] ESPN May Well Be the Smartest Media Brand on the Internet
Nate Silver is already a rock star, but I’ll bet that in three years his operation will be twice as big as it is today. I’m not sure if this is what he’ll be talking about at HubSpot’s INBOUND conference, but it’s less than a month away and I’m sure a lot of people are going to be hanging on his every word. Legacy Media.
HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
[Hubspot] 12 Realistic Ways to Make Your Social Media Data Actionable
Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social media continues to rain data onto the market. mean, what are the actionable takeaways from all this data we're collecting? Word on Social Data. What's the rate of growth?
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Hubspot] How to Choose Authentic Images for Your Website [Marketing Cast]
For such purposes, we at HubSpot like to use Creative Commons-licensed images from Flickr. Connect with HubSpot Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents But how do you choose the right images? Don't Use Stock Photos to Represent You.
HUBSPOT | FRIDAY, DECEMBER 3, 2010
[Hubspot] How to Add Email Lists in Facebook for Page Promotion
Connect with HubSpot If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. For a long time marketers have faced a challenge in inviting new users through Facebook.
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
[Hubspot] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
cuferg : Hubspot has some great resources too, slideshare with some searching, linkedin groups. B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. This week’s 140-char blitzkrieg raced through ideas on the true convergence of both worlds.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
HUBSPOT | THURSDAY, MAY 29, 2014
[Hubspot] How to Spot a Bad Email List and Turn It Into a Good One
At HubSpot, we increased our blog email subscribers by 128% by putting a check box on our landing pages. If you want some inspiration, here’s a re-engagement campaign HubSpot sent that increased our email click-through rate by 583%. 4) Remove all the unengaged folks. Your deliverability and sender score reputation will decline.
WRITTENT | TUESDAY, JULY 23, 2013
[Hubspot] Blogging Metrics: How to Find and Apply Actionable Intelligence
This figure examines where your visitors come from, whether they found your website on a search engine or social media, allowing you to determine the relative strength of each component of your content promotion strategy : This insight can be found in most marketing metrics tools, including Google Analytics and HubSpot. Website Visitors.
HUBSPOT | MONDAY, MARCH 17, 2014
[Hubspot] How to Integrate Email Campaigns With the Rest of Your Marketing
You can do that right in HubSpot if we''re your ESP , by the way. Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.
HUBSPOT | FRIDAY, JULY 24, 2015
[Hubspot] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
Last September leading up to HubSpot's INBOUND event saw me at one of those jaded, gag-me-with-a-lanyard-already moments. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training. Day after day.
HUBSPOT | THURSDAY, MAY 10, 2012
[Hubspot] How B2B Marketers Can Succeed on the 6 Big Social Networks
At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog! Social media! No prob. aMvYn.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 5 Ways to Repackage Existing Content to Create MORE Content
This week marks a year since David Meerman Scott became Marketer-in-Residence at HubSpot. David has been actively contributing his expertise to the HubSpot marketing team and constantly helps us think of new content ideas. Connect with HubSpot With the holidays just about here (can you believe it?), What to do?
HUBSPOT | FRIDAY, JULY 6, 2012
[Hubspot] Memejacking: The Complete Guide to Creating Memes for Marketing
For example, when HubSpot memejacked the 'What People Think I Do/What I Really Do' meme for our Facebook page , our sales-themed meme generated an impressive 453 likes, 57 comments, 256 shares , and our marketer version accumulated a whopping 460 likes, 53 comments, 337 shares. Success Kid. Old Spice Man. Rage Comics. Don't believe me?
HUBSPOT | TUESDAY, OCTOBER 18, 2011
[Hubspot] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
Connect with HubSpot In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. Simple: more leads!
HUBSPOT | MONDAY, MARCH 26, 2012
[Hubspot] Why Every Marketer Needs Closed-Loop Reporting
As an example, let’s explore the lead intelligence of a company that became a HubSpot customer. Authored by Mike Volpe, HubSpot's CMO, the post will walk you through the steps of setting up your own waterfall chart. 6) Keep Your Cost-Per-Lead Low. Connect with HubSpot What Is Closed-Loop Marketing?
PUZZLE MARKETER | MONDAY, JUNE 10, 2013
[Hubspot] Blogging Leads to Sales
In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. What is a blog? Good luck!
HUBSPOT | WEDNESDAY, APRIL 22, 2015
[Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
HubSpot customers: Y ou can see all of your marketing channels' individual performance in the Analytics tool.). How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? You can learn how to do this here.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Hubspot] How To Build A Better Email Unsubscribe Page
HubSpot’s famous unsubscribe page does just this, using both humor and sadness to try and keep customers coming back. It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…. Nah, that can’t be it. Please don''t leave.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Hubspot] 7 Company Blogs We're Seriously Crushin' On
spoke with the rest of the content team here at HubSpot, and we all confessed the companies we''ve been professionally crushin'' on. We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That''s a professional crush. Professional crush alert. Until now. enthralling.
HUBSPOT | THURSDAY, MAY 13, 2010
[Hubspot] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected). Connect with HubSpot
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Hubspot] 8 Modern Ways to Crush Your Trade Show Competition
To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. This drew people in organically, provided them with unrivaled value, and kept HubSpot top of mind. 2. Connect with HubSpot
HUBSPOT | MONDAY, APRIL 7, 2014
[Hubspot] What to Do When Your Twitter Account Gets Hacked
Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. It can happen to anyone. In reality, most hackers gain access to sensitive information by exploiting our own complacency. Right away.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 12, 2014
[Hubspot] How to Create Genuine Experiences in Your Online Marketing Campaigns
good example of B2B companies doing this well are HubSpot and Buffer. Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. Instead of tricking your audience into believing something is real (e.g. Don’t Fake It.
HUBSPOT | MONDAY, JANUARY 7, 2013
[Hubspot] 4 Failing Marketing Relationships You Need to Fix ASAP
If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. After integrating their marketing database with Salesforce, however, they developed a lead scoring, nurturing, and content development plan around HubSpot’s lifecycle stages.
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Hubspot] A Detailed Anatomy of the New LinkedIn Company Page Design
Take a look at HubSpot's cover image as an example: Company Updates. Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. To learn more about how to set up and optimize the new design, download the full, free guide here. Overview Page. Cover Image.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Hubspot] The Ultimate Cheat Sheet for Mastering LinkedIn
Connect with HubSpot With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks. 1.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Hubspot] 13 Free Design Tools for Visual Marketers on a Budget
Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot (but seriously, orange always seems to just work on us.) We recognize that colors can say a lot about your brand, so we think you should figure out how to use them. pretty cover sure doesn’t hurt. Now what?
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Hubspot] No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
Why Sales Is Going Inbound (And How You Can Keep Up) from HubSpot All-in-one Marketing Software. "I don''t get cold called enough, especially during meal times and when I''m with my family," said no one, ever. This means your website and content are your de facto sales reps for the majority of the buying process. Image credit: nate steiner.
HUBSPOT | FRIDAY, JUNE 28, 2013
[Hubspot] The Ultimate Editing Checklist
Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. Topic Selection. Does this topic align with our content strategy? Writing.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Hubspot] 10 Types of Updates to Power Your Social Media Presence
Check out how DoubleTree ran a successful survey leveraging Facebook and Twitter, or check out HubSpot's own survey we're promoting using social media to collect your much needed feedback. 6.) Connect with HubSpot Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media.
HUBSPOT | MONDAY, DECEMBER 20, 2010
[Hubspot] 25 Ways to Get More Social Media Followers
Track your brand in social media using HubSpot's social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. Connect with HubSpot Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Enable Social Sharing.
NUSPARK | SUNDAY, NOVEMBER 10, 2013
[Hubspot] SMB Marketing Automation: Getting Started with Content Strategy
Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Overcoming lack of understanding, resources, and content . We all have stories in our lifetime where we reference “chicken or the egg” regarding a reference to what comes first.
HUBSPOT | MONDAY, JANUARY 6, 2014
[Hubspot] The 7 Elements of Modern Web Design
Let''s take a look at HubSpot''s product page on the Content Optimization System (COS) for instance. Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign , the better your new website will be. Well, we''re here to help.
HUBSPOT | TUESDAY, APRIL 22, 2014
[Hubspot] Your Essential Proofreading Checklist: 10 Things You Can't Forget
For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. I remember the first time I had to proofread something. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. Bloggin
WRITTENT | WEDNESDAY, JANUARY 14, 2015
[Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
However, as HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. The You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Evaluate Breadth of Experience. mage source.
HUBSPOT | THURSDAY, NOVEMBER 18, 2010
[Hubspot] Twitter Rolls Out Analytics Tool
Connect with HubSpot Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Twitter. Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Promoted Tweets.
HUBSPOT | TUESDAY, OCTOBER 14, 2014
[Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” The same idea holds true when marketing and selling your products. Quick Review.
WRITTENT | THURSDAY, JULY 18, 2013
[Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Her recommendation?
HUBSPOT | THURSDAY, MARCH 27, 2014
[Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? Maybe it is. nobodycares.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
[Hubspot] Why Sales and Marketing Don't Get Along « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads! from the sales guy. No news there.
SYNECORE | WEDNESDAY, MARCH 11, 2015
[Hubspot] Maximizing the Effectiveness of Content Personalization
According to HubSpot, there are three stages of the buyer’s journey. In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. In today’s digital marketing environment, a well-defined and executed content marketing strategy is an essential component to the success of any business. Takeaway.
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
If you don't already have a HubSpot account, Register for a free Marketing Grader Account. If you already have a HubSpot account, sign in! You're a rockstar inbound marketer. Come on, what's more rockstar than that? There's just one thing getting in between you and inbound marketing dominance -- your competitors. Set Up the App. Voila!
WRITTENT | THURSDAY, FEBRUARY 20, 2014
[Hubspot] 57 Notable and Unique Content Marketing Ideas
image credit: hubspot. HubSpot isn’t afraid to let their employees go head-to-head on hot issues, in their highly-popular “Marketing Debates” series. The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute. Audience is drowning in poor quality content these days. Co-Creation.
HUBSPOT | SATURDAY, OCTOBER 10, 2015
[Hubspot] 20 Signs You're Emotionally Intelligent (And Why It Matters for Your Career)
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Why do some of the smartest people hit a wall in their careers where they can't seem to move up any further? What sets people apart from their peers isn't cognitive intelligence or a specific skill set. Mayer. Boyatzis. With Age?
HUBSPOT | FRIDAY, AUGUST 31, 2012
[Hubspot] 10 Companies That Totally Nailed Their Taglines
HubSpot's new tagline is "For the Love of Marketing." Do you have your own tagline? You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? In other words, coming up with a tagline. they were unique.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Hubspot] The 4 L's of a Successful Lead Generation Strategy
You can also learn lots of landing page tips and best practices from HubSpot''s existing blog posts on landing pages. Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. Of course, this is easier said than done. It All Starts with Content.
HUBSPOT | TUESDAY, FEBRUARY 24, 2015
[Hubspot] 8 Rookie Mistakes You Might Be Making With Buyer Personas
At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing. Creating buyer personas is an essential part of building a successful inbound marketing strategy. When it comes to putting together buyer personas, there is no one correct way to do it.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 2, 2012
[Hubspot] Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town
Its most direct competitors in the marketing automation world would be Infusionsoft and HubSpot , although neither has the same depth of appointment-related features. Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. From there, it could creep upwards. million of investment.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 16, 2012
[Hubspot] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
Ironically, speculation about Salesforce.com itself buying a marketing automation system had pretty much died down since last August’s Dreamforce conference, when the firm made it pretty clear they didn’t have plans in that direction (notwithstanding their earlier HubSpot investment ). Here’s a piece from 2009.)
HUBSPOT | MONDAY, JANUARY 28, 2013
[Hubspot] 8 Ways to Instantly Improve the Quality of Your Marketing Content
Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. Trust me, I know.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] 6 Lead Nurturing Emails Every Business Should Send
In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
HUBSPOT | FRIDAY, MAY 16, 2014
[Hubspot] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
Luckily, if you''re using a social tool that''s connected to your database (such as HubSpot''s Social Inbox ), you can identify which times of day tweets are yielding the most traffic and leads to your website. One of the hardest parts about learning something new is that you have little ability to distinguish fact from fluff. You shouldn''t.
HUBSPOT | MONDAY, MARCH 10, 2014
[Hubspot] How to Use NPS Surveys for More Powerful Marketing Automation
If you''re an ecommerce marketer or interested in the technical implementation of the NPS survey with HubSpot tools, check out Tom''s post. If you''re a HubSpot customer, you can easily monitor this list in Social Inbox -- otherwise, you''ll have to manually go through to follow and monitor the Detractors yourself. promote things.
HUBSPOT | MONDAY, JUNE 15, 2015
[Hubspot] What's It Like to Go on NPR? Inside One HubSpotter's Experience
Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. His realization?
HUBSPOT | TUESDAY, MARCH 20, 2012
[Hubspot] 13 Brands Using LinkedIn Company Page Features the Right Way
You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we've done on HubSpot's LinkedIn company page. Connect with HubSpot Looks like some of you may have gotten the hint! Blog RSS Feed. News Module.
HUBSPOT | MONDAY, DECEMBER 5, 2011
[Hubspot] 7 Key Ways to Optimize Twitter for Search
Analyze your keywords through various tools (HubSpot customers, use the Keyword Grader tool), and pick a subset of keywords specifically for Twitter. Join HubSpot for our second Twitter Chat tomorrow, December 6, 3:30 PM ET. Connect with HubSpot Ways to Search Engine Optimize Your Twitter Presence. 1. So tweet away that content!
WEBBIQUITY | TUESDAY, MAY 3, 2011
[Hubspot] The Nifty 50 Top Women of Twitter for 2011
Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. Jennifer Aaker.
SYNECORE | SATURDAY, FEBRUARY 8, 2014
[Hubspot] My 60-Minute Blogging Challenge
A couple weeks ago Hubspot presented the Blogosphere with a challenge to conceptualize, write, and post a blog in 60 minutes flat. read a great many of them, some that were very impressive, and others that…well, weren’t. How meta. But here it is, my 60-minute blogging challenge: a guide to writing a blog in one hour. 1) Write what you know.
SYNECORE | THURSDAY, AUGUST 8, 2013
[Hubspot] Let's Party: How to #Twitterview
Silverbksocial Well, @Hubspot has an integrated suite that provides us digital/social analytics. A Twitterv- a Twitter what? What the hell is that? Yes, my friends, that was the one and only Chris Horton ’s response to a friendly invite for a #Twitterview from Juliane Pettorossi on behalf of Silverback Social last week. Pretty sweet, right?
HUBSPOT | TUESDAY, MARCH 26, 2013
[Hubspot] How Will the Social Web Monetize the Uptick in Visual Content?
recent HubSpot study of 1,500 B2B and B2C company Facebook Pages determined that photo posts generate 53% more Likes and 104% more comments than average posts. Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell. Words drive SEO.
HUBSPOT | SATURDAY, SEPTEMBER 12, 2015
[Hubspot] 15 Food Brands With Instagram Content Worth Drooling Over
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's a reason food is such a popular subject for Instagram posts. Let's be honest: We all love a good food picture. The emphasis is on "good," though. Bad food pictures, well. Excuse me while I make a reservation. 4) Oreo.
HUBSPOT | TUESDAY, JULY 30, 2013
[Hubspot] How to Create Marketing That's Actually Helpful [Printable Checklist]
Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. This changed everything.
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Hubspot] 24 More of the Best Facebook Guides, Stats and Rants of 2012
10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot] The 9 Worst Ways to Use Twitter for Business
Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Hubspot] How to Master the Art of Exceptional Blog Titles
HubSpot, for example, is running a campaign this month about marketing automation , and the following blog article appropriately targets that specific keyword. Connect with HubSpot Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.
HUBSPOT | WEDNESDAY, DECEMBER 18, 2013
[Hubspot] 17 Last-Minute Gift Ideas for the Marketer in Your Life
Other items of note in the HubSpot Shop: For the Love of Marketing Hoodie. Where to get it: Because the donation should reflect the gift recipient and there are so many nonprofits we care about here at HubSpot, I''m going to leave the door open here and not make any specific suggestions. We know.). Redeem it now. https://t.co/0X3XIAVK4E.
HUBSPOT | WEDNESDAY, JUNE 24, 2015
[Hubspot] 12 of the Best College Logo Designs (And Why They're So Great)
chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years?
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Connect with HubSpot Most marketers these days recognize that inbound marketing is a critical component of lead generation. Business Blogging. YouTube.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
So maybe you refocus your social efforts to engage only the most avid readers -- if you''re a HubSpot customer using Social Inbox , you can get a better idea of who you''re talking to and where you''re spending your time. According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. Not quite.
HUBSPOT | SUNDAY, MARCH 17, 2013
[Hubspot] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
We can explain in HubSpot's blog post covering the Pinterest analytics update. If you're a HubSpot customer, our Landing Pages tool optimizes all landing pages for mobile automatically. Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it.
FEARLESS COMPETITOR | TUESDAY, JUNE 11, 2013
[Hubspot] 5 Tips to Get SEO Results from Your WordPress Blog
Dan Zarrella, the Social Media Scientist at Hubspot answers the question “How often should I blog?” 5 Tips to Get SEO Results from your WordPress blog. And I bet what I learned in the process can help you get your blog to rank highly too. Here are my five tips to help you rank highly and get good SEO results. Blog frequently.
KOMARKETING ASSOCIATES | THURSDAY, MAY 29, 2014
[Hubspot] What the World Would Be Like If B2B Marketing Didn’t Exist?
After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did. Real Personalization Would Exist.
HUBSPOT | THURSDAY, SEPTEMBER 9, 2010
[Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
HUBSPOT | MONDAY, NOVEMBER 23, 2015
[Hubspot] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. Let's take a look. Mmm, gingerbread.
HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
[Hubspot] Publishers: Are You Exhausting Your Email List?
HubSpot’s Publishing Benchmarks Report shows that 64.6% of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. The emphasis that publishers are placing on their email lists is stronger than ever. The reason why is clear: email remains one of the most direct ways to engage audiences. Media
HUBSPOT | MONDAY, DECEMBER 15, 2014
[Hubspot] 10 Inbound Marketing Myths It's Time to Leave Behind
It might sound scary to commit to $1,000/month for software (like HubSpot ) but when your results come faster and you''ve made six figures in sales as a result of the program, you won''t care how much the software costs. 8) Inbound marketing works for every kind of business. After all, it''s just putting a ball in a hoop, right? Oh boy.
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
BIZIBLE | TUESDAY, OCTOBER 13, 2015
[Hubspot] Unveiling The Pipeline Marketing Technology Stack
Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze). How on earth do marketers keep all of the various marketing technologies straight in their mind? And how are CMOs supposed to figure out the best technology stack for their company? The Stack, Explained.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Hubspot] 10 Habits of Top-Notch Content Creators
For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
HUBSPOT | SUNDAY, APRIL 26, 2015
[Hubspot] How to Build Inbound Links the White Hat Way
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a result of the recent Penguin updates , link building has changed … again. What is Link Building? In other words, if you can master the skill of link building, you’ll have a leg up on the competition. Too many link exchanges.
HUBSPOT | FRIDAY, JULY 26, 2013
[Hubspot] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
Social media software (like HubSpot''s Social Inbox ) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community. 2) You Aren''t Paying Attention to the World Around You. Social media is the most volatile and unpredictable marketing channel we’ve ever seen.
HUBSPOT | THURSDAY, FEBRUARY 10, 2011
[Hubspot] Facebook Announces New Design and Upgrades to Fan Pages
Connect with HubSpot A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook. Today, the company announced some major changes to the page platform. Pages Become More Like Profiles.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Hubspot] 7 Common SEO Myths to Throw Out the Window Immediately
Years ago, when HubSpot first started teaching people about search engine optimization, one rule was essential: Above all else, create high-quality, useful content. To say "SEO has changed a lot” would be the understatement of the decade. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it.
HUBSPOT | FRIDAY, APRIL 1, 2011
[Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. Blogging is good.
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly. 4) Present information in visual formats, like infographics. If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time? .
HUBSPOT | TUESDAY, DECEMBER 11, 2012
[Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
According to HubSpot's 2012 Marketing Benchmarks Report , companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. At least one supporting image.
HUBSPOT | SUNDAY, APRIL 19, 2015
[Hubspot] How to Sell to 4 Different Personality Types
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard -- Dijon, honey, whole grain, yellow, spicy, brown -- but probably fewer than five types of ketchup from a small handful of brands.
HUBSPOT | THURSDAY, MARCH 13, 2014
[Hubspot] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
Here''s an example of a post that strategically tags another brand: Post by HubSpot. 6) Trying Engagementbait. People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Though it takes more time, their Facebook Page grows steadily and actually delivers results. Yikes.
HUBSPOT | FRIDAY, OCTOBER 2, 2015
[Hubspot] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. Let me give you a few examples. You get the idea. Here’s the bottom line.
HUBSPOT | WEDNESDAY, JULY 1, 2015
[Hubspot] Does Your Ecommerce Attribution Model Tell the Truth?
The HubSpot Analytics Story. After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. But…does it tell the whole story?
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] Why Every Business Blog Needs Evergreen Content
The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
GREAT B2B MARKETING | MONDAY, APRIL 4, 2011
[Hubspot] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
According to HubSpot, 78% of Internet users conduct product research online. In some markets (e.g. B2B Marketing is a tricky business with a lot of moving parts. To do it right, you need the answers to the appropriate questions. Here are five to get you started: Is what you offer a commodity or a differentiated product or service?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 26, 2011
[Hubspot] MakesBridge Offers Powerful Features to Small Business Marketers
HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. This group of marketers has different needs from even slightly larger companies.
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Hubspot] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
HubSpot’s Social Media Scientist, Dan Zarrella, has some cold, hard data related to what kinds of content people on Twitter want to engage with and what produces real ROI. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search. Let's get started! Awesome.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 2, 2013
[Hubspot] B2B Experts: The Difference Between Social Media and Content Marketing
There are a variety of surveys and data sets (from companies like Hubspot) which point to the majority of relevant social media updates actually containing a clickable link. The graph below shows worldwide Google searches for the terms social media and content marketing. Below are their answers to this question. Lee Odden ( @leeodden ).