THE FORWARD OBSERVER | THURSDAY, JUNE 12, 2014
[Hubspot] Is Outbound Marketing Dead?
According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead , shortening their sales cycles and increasing their sales close rates. Especially when used with inbound marketing. It’s not that simple. Outbound Marketing''s Power Has Faded.
HUBSPOT | WEDNESDAY, FEBRUARY 4, 2015
[Hubspot] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. 'It''s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. The sweet spot?
HUBSPOT | THURSDAY, APRIL 10, 2014
[Hubspot] Your Customers Are Calling You. Are You Picking Up?
If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Hubspot] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
Your twitter “feed” (HubSpot customers know it as their “Timeline” ) is any list of tweets that constantly updates when new tweets that fit the specificed criteria pop up. Cool tip for HubSpot customers: You can create a “#FollowFriday” stream in Social Inbox of a Contact list and see who your Contacts are recommending to follow.).
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 18, 2013
[Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 18, 2013
Mark Gibson of Advanced Marketing Concepts wrote for Hubspot about the importance of responsiveness in sales. 'Happy Friday, Sales Prospecting Perspectives readers! We had a busy week here. We celebrated a few birthdays and an awesome week for sports, all while continuing to converse with prospects throughout the week.
BLOG MY CALLS | TUESDAY, APRIL 2, 2013
[Hubspot] What About Lead Scoring for Phone Calls?
Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. That's why Marketo, Eloqua, Hubspot and Pardot are all growing so quickly. They have defined the marketing automation and lead scoring space. They invented it. Each of these tools have strengths and weaknesses. It works well. What?!?
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 15, 2013
[Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Hubspot] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?".
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
HUBSPOT | MONDAY, OCTOBER 27, 2014
[Hubspot] How to Give Negative Feedback Without Sounding Like a Jerk
When I asked my colleagues at HubSpot about their favorite tip on feedback, a lot of them echoed the same tip: When giving negative feedback, don’t make it personal. 'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. Looks like tough love works after all.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Hubspot] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
— HubSpot. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? 33 Tweetable LinkedIn Tips. — Ethos3.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Hubspot] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Hubspot] 4 Simple Steps to an Optimized Twitter Presence
Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
HUBSPOT | THURSDAY, JULY 24, 2014
[Hubspot] How to Get More People to Register for Your Next Event
'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Hubspot] 8 Ways SEO Should Influence Your Marketing Copywriting
To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool. Download it for free here! 1) Well-Defined Target Audience and Tone.
WINDMILL NETWORKING | MONDAY, DECEMBER 17, 2012
[Hubspot] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
Adaptive, or smart content makes sure that your campaigns are optimized for each platform (see this helpful article on HubSpot: How Dynamic Content Makes Your Marketing a Helluva Lot More Personal ). What to look for in content marketing in 2013. Is it about marketing your content, or using content in support of any type of marketing?
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Hubspot] How Inbound Marketing Can Fuel Native Advertising
So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Hubspot] The Business Value of QR Codes [Marketing Cast]
Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Panera Bread Takes Inbound Marketing Offline
Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
[Hubspot] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Please tell me more about that.
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
HUBSPOT | TUESDAY, AUGUST 31, 2010
[Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Hubspot] 10 Habits of Top-Notch Content Creators
For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Hubspot] When to Check on Your Marketing Metrics: A Simple Guide
Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. It can help you be agile and adjust your tactics based on the data," says Laurie Aquilante , HubSpot''s Corporate Marketing Manager.
HUBSPOT | MONDAY, SEPTEMBER 3, 2012
[Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
BLOG MY CALLS | MONDAY, SEPTEMBER 30, 2013
[Hubspot] Conversion Rate How-To: Call Tracking and Google Analytics
According to Hubspot, MarketingSherpa, and Marketo, only about 2% to 5% of web leads (i.e. 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. They can even track caller lead quality and sales readiness.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 7 Fascinating Black Friday Infographics
Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
HUBSPOT | MONDAY, JUNE 20, 2011
[Hubspot] How to Find the Time to Create Content [Marketing Cast]
Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
WEBBIQUITY | TUESDAY, AUGUST 28, 2012
[Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] How to Fix a Fragmented Customer Experience
Note for HubSpot customers: You can find all of this in your marketing and advanced marketing analytics tools.). Connect with HubSpot Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. Marketing. What is the typical path to conversion?
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Hubspot] How to Use Dynamic Content for "Smarter" Marketing
Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
THE FORWARD OBSERVER | MONDAY, FEBRUARY 10, 2014
[Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
According to HubSpot , companies that blog get …. 'Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. If you are a modern B2B marketer, it’s hard not to feel that way.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Hubspot] 4 Ways to Leverage Conversion SEO for Ecommerce Marketing
There are tools (like HubSpot) that can show you the entire life cycle of your customers and, equally importantly, the users who visit your site but do not convert into customers. Connect with HubSpot The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
HUBSPOT | MONDAY, MAY 28, 2012
[Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Hubspot] How To Create B2B Website Content That Sells
According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 'In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
HUBSPOT | THURSDAY, DECEMBER 27, 2012
[Hubspot] The 5 Questions You Should Ask to Nail Your Product Messaging
The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals. For example, HubSpot's tone as a company tends to be on the casual side. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand.
HUBSPOT | MONDAY, JULY 25, 2011
[Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
HUBSPOT | TUESDAY, JUNE 5, 2012
[Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. 6) HubSpot's Marketing Grader. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot!
HUBSPOT | WEDNESDAY, AUGUST 25, 2010
[Hubspot] New Marketing Data: Top SEO Objectives
This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
[Hubspot] Marketing By Objectives « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! United States License.
HUBSPOT | FRIDAY, JUNE 8, 2012
[Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Hubspot] How to Master the Art of Storytelling to Increase Social Sharing
Connect with HubSpot Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. The content that tells a story is the content that elicits the most conversation and engagement. Ways to Tell a Story With Your Content.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. However, everyone overlooked content. Hurray.
HUBSPOT | TUESDAY, MAY 11, 2010
[Hubspot] Free eBook: How to Use Online Video for Marketing
Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
HUBSPOT | WEDNESDAY, MAY 1, 2013
[Hubspot] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, 'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 2, 2014
[Hubspot] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. 'As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
HUBSPOT | WEDNESDAY, AUGUST 27, 2014
[Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Hubspot] Answers to 31 Social Media Questions You're Too Shy to Ask
For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Connect with HubSpot Answers to Your Google+ Questions.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. Desig
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software. HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions.
HUBSPOT | FRIDAY, JUNE 6, 2014
[Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
Here''s an example of social sharing buttons from a page of a HubSpot ebook. In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) 'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? Social Medi
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Hubspot] What Is CRM? [FAQs]
It’s smart to use CRM software in conjunction with marketing software like HubSpot. Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. 'We talk a lot about using your blog to answer questions your customers have. Crazy Red Monkey? Well, no.
HUBSPOT | MONDAY, APRIL 11, 2011
[Hubspot] How to Subscribe to a Podcast
Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.
HUBSPOT | THURSDAY, APRIL 12, 2012
[Hubspot] How Closed-Loop Marketing Works
Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. Full Disclosure: HubSpot software allows you to implement closed-loop reporting.) This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. Let's find out!
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.
EARNEST ABOUT B2B | WEDNESDAY, SEPTEMBER 24, 2014
[Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] Facebook Timeline Likely Coming to Business Pages Near You
Connect with HubSpot Earlier this week, Facebook announced it will finally be rolling out Facebook Timeline to all users in the next few weeks, replacing the design of existing personal profile pages. You can read more about those implications here. Timeline Design Likely Coming to Facebook Business Pages. But, notice how we said yet ?
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] 20 Things Every Graduating Marketing Student Needs to Know
The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future. It's college graduation season! What's missing? Academics. Don't be afraid of numbers. Experience.
HUBSPOT | FRIDAY, JUNE 25, 2010
[Hubspot] 10 Common Website Mistakes and How to Fix Them
To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. Join hubspot experts for a live 60-minute website optimization review. Connect with HubSpot All of these mistakes are easy to identify for free using Website Grader. 10 Common But Easily Fixable Website Mistakes. No CSS.
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
As a professional blogger, Hubspot is a key source of advice and education for me. The second best thing to being a Hubspot customer is being a free subscriber to its marketing library and a regular visitor of its blogs. 'As part of my work, I speak to a lot of nonprofit groups. People have a lot of reasons why they don’t blog. get it.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. With a sports theme, of course.
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Hubspot] 9 Chances for Website Conversion Optimization You Don't Want to Miss
On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. Note: HubSpot's Call-to-Action and Landing Pages tools make it very easy to A/B test CTA and landing page variations.). right? Absolutely! Tips to Improve Your Website Conversions.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. FutureM passes are available for $99, and include a $50 discount to both IMS and the HubSpot User Group Summit (HUGS) , with most other events included in the cost. Connect with HubSpot 12-16. Your Thoughts?
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. 'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Good, because we''re ready to help you get started!
HUBSPOT | TUESDAY, JULY 29, 2014
[Hubspot] 7 Silly Hashtag Mistakes No One Should Make
According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
HUBSPOT | THURSDAY, MARCH 22, 2012
[Hubspot] The Tactics You Need to Capitalize on the Fast Pace of Social Media
To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. Connect with HubSpot News happens in a flash, and thanks to social media, it travels even faster. Why is it important to be fast? hours. zTq8y3.
HUBSPOT | SUNDAY, APRIL 14, 2013
[Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. 'Mobile advertising has been a hot topic lately.
WRITTENT | TUESDAY, DECEMBER 9, 2014
[Hubspot] 3 Conversion Psychology Principles to Use in Sales Copy
HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” 'Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. You should also develop a strong knowledge of behavioral psychology principles.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Hubspot] Landing Page Best Practices You Should Still Test For Yourself
Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
FATHOM | THURSDAY, OCTOBER 24, 2013
[Hubspot] Best Practices for B2B Social Media Success
According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
HUBSPOT | WEDNESDAY, JULY 14, 2010
[Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. The Prep.
HUBSPOT | TUESDAY, JULY 5, 2011
[Hubspot] How to Master Twitter for Business in 2011 [Free Ebook!]
Connect with HubSpot Who knew that 140-character messages could do such wonders for your business? Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting out, it may be tough to know where exactly to begin. Track and analyze your campaigns.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 12, 2013
[Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
HUBSPOT | TUESDAY, JULY 12, 2011
[Hubspot] 5 Marketing Lessons from Harry Potter
HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. When J.K.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot] How to Make Marketing That People Love [Gapingvoid Cartoons]
Connect with HubSpot Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. So basically, gapingvoid makes these awesome social objects in the form of cartoons. What's even cooler about gapingvoid is its stance on marketing. Our thoughts exactly!
HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Hubspot] 20 Inspiring SlideShare Presentations Every Marketer Should See
10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World's Most Captivating Presenters from HubSpot All-in-one Marketing Software. 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice.
FEARLESS COMPETITOR | TUESDAY, MAY 31, 2011
[Hubspot] The Best B2B Marketing Ideas of 2010 – Q1 Review
The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Click the underlined title to watch the show.).
HUBSPOT | FRIDAY, JULY 23, 2010
[Hubspot] Checklist: How to Start a Business Blog
View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. CONTENT. What’s remarkable?
B2B LEAD BLOG | FRIDAY, JULY 20, 2012
[Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
section, but check out the full post on HubSpot to see for yourself. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! How People use Their Smartphones [Infographic].
B2B LEAD BLOG | FRIDAY, JULY 27, 2012
[Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Twitter Tools to Enhance Your Marketing. Enjoy.
B2B LEAD BLOG | FRIDAY, JULY 6, 2012
[Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide.
B2B LEAD BLOG | FRIDAY, JULY 13, 2012
[Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
This post from HubSpot provides a great method to do just that – the Marketing Hack Night – and seven steps to ensure that this power-brainstorming/content and campaign development “party” creates fresh, orginal content that you can repurpose and leverage for countless lead generation activities. Enjoy! Enjoy. absolutely love this idea.
HUBSPOT | TUESDAY, MARCH 22, 2011
[Hubspot] 5 Steps to a Successful Email Lead Nurturing Campaign
View more presentations from HubSpot Internet Marketing. Connect with HubSpot I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. What does it take to put together a successful email lead nurturing campaign? Well, not a PhD or special expertise. Generate new leads?
BLOG MY CALLS | TUESDAY, MAY 28, 2013
[Hubspot] The Average B2C CPA is $149
'According to INCREDIBLE research from Hubspot , the average B2C CPA is $149. That''s slightly lower than the average B2B CPA which is $264. The study also breaks down exactly which verticals have high and low CPAs. Why is the B2B CPA higher than the B2C CPA? The other factor is the sheer pool of potential customers. Do you know your CPA?