Page 25 of 60 Previous | Next 
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] How to Get More People to Open Your Emails [Video]
    We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Will people open this email? Will they hit spam? Anybody?
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] How Timeline Radically Changes Your Facebook Marketing Strategy
    On the HubSpot Facebook page , I tested the waters by posting every hour. Connect with HubSpot In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. hours. Throw Out the "Post Once a Day" Rule.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). The good news? to 5%.".
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. Well done!
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Hubspot] K’s Top Five for the Week – February 6
    New Data: You Should Email Your List More Often via @HubSpot. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Thanks! Think Facebook doesn’t matter for B2B?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? 2) Clear your inbox. App: Coach.me.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 6 Science-Backed Playlists for Improving Your Productivity
    When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". All it takes is the right Beyoncé track and I go from idle to uber productive. The lesson?
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Hubspot] Marketing Tools and Technology – How Does A Marketer Decide?
    Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment. Technology is becoming critical for marketers to remaining competitive. mnburgess.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] How to Use Data to Create More Relevant Content
    If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Hubspot] Marketing That Helps People? An Interview With Jay Baer
    We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. Experiment.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Hubspot] Is Slack the Fastest-Growing Business App in History?
    Listen to HubSpot CMO Mike Volpe talk marketing, growth, and SaaS metrics with Slack CMO Bill Macaitis and decide for yourself. Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. billion.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Hubspot] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Connect with HubSpot So what gives?
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation. Not so.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] What Investors Expect From Modern Marketing Executives
    “The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. Today’s CMO bears almost no resemblance to a CMO from a decade ago. Where do you draw the lines? Inbound Marketing
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
    Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. While there are many ways to do that, at HubSpot, we often use the PIE method - “Priority, Importance, Ease.”. Source: HubSpot Academy.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Hubspot] 18 (of the) Best Web Analytics Guides of 2011
    YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. iPhone vs. Android). Brilliant.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Hubspot] Facebook Launches Customized Calls-to-Action for Apps
    If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. As HubSpot delves into this new tool, we'll be sure to report back on what we learn, mistakes and all! Connect with HubSpot But is there another way to do it for the rest of the world?
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Hubspot] How to create a winning strategy with crappy content
    If you don’t believe me, try competing with Hubspot in the content space. It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy. Note: 6.5
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Hubspot] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015. The marketing word of the year is Nurture. This is part two of a two-part blog. Click here to catch up on part one. ). As do I!):
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    >>> How to Use Data Visualization to Win Over Your Audience [Free Ebook] by @HubSpot & @VisageCo. We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Hubspot] Your Designers Are Not Artists, and You Need to Stop Thinking That Way
    As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. P.S. If you''re a designer reading this, you may be interested in designing templates for the HubSpot Template Marketplace.
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does GE.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Hubspot] The DOs and DON'Ts of Writing Effective Calls-to-Action
    This example originally appeared on HubSpot. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. There’s good reason for this. Call-to-Action DOs. DO tell readers exactly what you’ll give them.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
    Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Questions to Ask When Developing Personas. Are they married?
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Hubspot] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    If you're a regular reader of HubSpot's blog, you may recall that in a past article discussing SEO for YouTube , the title, description, tags, links, and comments have an impact on how your video ranks in search results. Creating slide decks is a regular practice for many marketers. Let's get started! 4) Remember SEO.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
  • AGILE B2B COPYWRITER  |  FRIDAY, FEBRUARY 11, 2011
    [Hubspot] The Science of Email Marketing
    And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. Hubspot also put together a blog post, answering the top email marketing questions they got before, during and after the webinar. I find data very interesting. And I loved it. Insight #1. Even in B2B.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
  • HUBSPOT  |  SATURDAY, NOVEMBER 7, 2015
    [Hubspot] 13 Habits of Incredibly Curious People (And Why It Matters In Business)
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions? 13 Habits of Incredibly Curious People.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] Where to Learn Excel: The 10 Best Resources on the Internet
    5) HubSpot's Free Ebooks & Blog Posts. And because we want marketers like you to succeed, we've created a whole bunch of educational content about Excel here at HubSpot -- which include free ebooks, templates, blog posts, and video tutorials covering a wide range of topics. Fair enough. 1) Microsoft's Excel Training Center.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. I need to be engaged on Twitter, for my personal brand and for HubSpot. Here''s how it went. Me: Hey Sam! a day.
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Hubspot] SMB Marketing Automation: Getting Started with Content Strategy
    Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Overcoming lack of understanding, resources, and content . We all have stories in our lifetime where we reference “chicken or the egg” regarding a reference to what comes first. Content Plan.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Put Your Customers on Camera: Wise Words from Truman Tang
    I check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers? I got involved in Influitive through my background. ”, Tang said in our interview.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing.
  • VIEWPOINT  |  WEDNESDAY, APRIL 1, 2015
    [Hubspot] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. What does all of this mean? I have no idea. Your intentions are clear. Yes, I mean two words and they’re not Happy Easter. Chin up!
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If If you missed it, you can grab the full recording here.).
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. A successful content curator is no different than a successful wedding DJ. I love Twitter.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. Your Out-of-Office Reply. If it’s urgent please contact [coworker].”. Your Email Signature.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] The Ultimate Guide to Creating Compelling Case Studies
    In fact, back in the day HubSpot used to send a small flip cameras to our customers and had them tell their story that way. I usually send each customer a personalized thank you along with some HubSpot SWAG. When shopping for a new product or service, who do you trust the most? and obviously seeing fantastic results!
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Get Facebook Fan Page Activity Alerts via Email
    Connect with HubSpot For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Hubspot] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    photo credit: JD Hancock via photopin cc // Graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing. Goal Setting. M easurable.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Hubspot] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    The beauty of using marketing automation software like HubSpot is that you’re collecting TONS of lead intelligence that could really help salespeople close more deals - if they look at it! Here are three fears we frequently run into when working with growing companies who are trying to figure out how to be successful with inbound marketing.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Hubspot] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore. Twitterers collectively post a billion tweets every three days. Twitter Tips for Newbies. How to Grow Your Twitter Following.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Learning to lead others isn't so linear.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. What’s Your Brand in a Word? You’ve got to differentiate.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Hubspot] Why the Inverted Pyramid Doesn't Work for Business Blogs
    An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video). To see this type of post in action on the HubSpot blog, check out " How to Write the Worst Guest Blogging Pitch of All Time [Template].". As a blogger, I try to follow the motto that “you are what you eat.” (No,
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 15, 2015
    [Hubspot] Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition
    Mike Volpe, Chief Marketing Officer, HubSpot ( @mvolpe ). Nataly Kelly, Vice President of Marketing (Localization), HubSpot ( @NatalyKelly ). Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Noah Brier, Co-Founder, Percolate ( @HeyitsNoah ).
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Broadcasting Seminars ( HubSpot Bold Talks ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Minds were blown, hats were taken off, people applauded. Beginner.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). No one needs more irrelevant marketing messages in their life. What the Heck is a Buyer Persona? Pain Points.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Hubspot] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%).
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Study: LinkedIn Is More Effective for B2B Companies
    The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business. Connect with HubSpot The study surveyed over 600 professionals knowledgeable about their company's marketing strategy.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Hubspot] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
    Jeff was a guest on Hubspot TV. Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s BMA-New Jersey Social Media Symposium. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
    According to HubSpot , companies that blog get …. Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. If you are a modern B2B marketer, it’s hard not to feel that way.
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Hubspot] The Power of Teamwork: 31 Quotes That Celebrate Collaboration
    HubSpot. We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Here''s how this looks on HubSpot''s Google+ Page , for example: Very Pinterest-esque, am I right? You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. Did you miss that? We kind of glossed over it, too. What''s New With Google+? 2) Multiple Columns. 3) Larger Sized Media.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. It's the best!". The problem?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Hubspot] Learn to Code: 16 Handy Resources to Get Started
    HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. The majority of us, however, didn't grow up with this type of exposure to the world of coding. Let's dive in.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Hubspot] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. The way businesses buy is changing. Source: CMA [link].
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Hubspot] What can the losing football coach teach us about making your sales quota?
    Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. As sales and marketing professionals, I think we can all identify—players on the field feel like they are facing an all-out blitz! Sales Plans are unattainable! Is it the VP of Sales?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Hubspot] What Social Selling Isn't
    Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Hubspot] How to Write a Fluff-Free Mission Statement
    FWIW, HubSpot''s mission statement reads: Our mission is to make the world inbound. Mission statements. They sound inherently business babbley , don''t they? But even if you think they''re a little. silly. Problem is, because the idea of a mission statement is so vague and broad, a lot of companies have trouble nailing one down. Wrong.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Hubspot] 18 Productivity-Boosting Bots for Marketers
    That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Slack.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Hubspot] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? It's an exciting time to be a content marketer. But it's also a challenging time. And few things have the power to cut through this noise like data storytelling. Not a data analyst? No worries. Compelling, right?
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. the list goes on. What should you be tracking? Circular Area.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Hubspot] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Hubspot] Reminder: 30-Day Blog Challenge Begins January 2
    Companies who blog the most have a chance to be profiled on the HubSpot blog, which has more than 1.5 By now you''re probably just about to sign out of your email and get ready for that New Year''s party. But before you go, just a quick reminder about what''s coming up in the New Year. On January 2, the 30-Day Blog Challenge will begin.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Hubspot] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    11) HubSpot Academy. In this example, HubSpot Academy used a pop quiz-style poll to set context for the Inbound Sales Certification : Whether you’re promoting a blog post, an ebook, or some other offer, try asking engaging questions that set the user up to click the link and find the answer. How to Create a Twitter Poll. 1) The Muse.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Misunderstandings can lead to costly mistakes.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] How Building Tools Can Generate New Leads for your Agency
    Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer. For example, HubSpot’s Website Grader has been used over 4 million times. We verify that the domain corresponds to a real company (usually using a tracking tool like HubSpot Sales ). What exactly should we build?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
    11) HubSpot. (A Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? 1) Uniqlo. (A Growth: Idea: Partner with Other Brands. 2) Dropbox. (A
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. Tip : HubSpot’s Marketing Platform helps marketers make customized attribution reports through its Reports App. Traffic? Check. Leads? Check. Opportunities? Check. More on that later.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
    How to Optimize Your LinkedIn Profile for Social Selling via Hubspot. Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. Why LinkedIn Again?
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Hubspot] 2013's Top Content: 10 Brands That Totally Nailed It
    Everyone at HubSpot loves this SlideShare by Velocity Partners. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. Take a look, and enjoy reliving these marketing content masterpieces! 1) Dumb Ways to Die.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    I went to HubSpot Recruiter Emily MacIntyre for her advice. "Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. So what should candidates do if interviewing isn''t their strength? The truth is, no one is intrinsically doomed to fail at interviews," she said.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] 10 Books Every Marketer Needs to Have in Their Library
    No one is more at the forefront of inbound marketing than HubSpot’s Brian Halligan and Dharmesh Shah. In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. Ok, no. 4) Blue Ocean Strategy by W.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] Are Your Advertisers a Good Fit for Inbound?
    Industry data from HubSpot’s 2015 Demand Gen Benchmarks Report can help. HubSpot’s Publishing Benchmarks Report points out that media industry is undergoing extreme change. Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. Why not disrupt the mold? The Bottom Line.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
<< 1 2 ... 23 24 25 26 27 ... 59 60 >>