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  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Hubspot] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    For the purposes of this tutorial, I''m going to add a link to my work under my current LinkedIn position at HubSpot. 'We''ve all heard the expression, "You can talk the talk, but can you walk the walk?". This idiom means a lot, particularly when it comes to proving your worth in the job market. but didn''t necessarily walk the walk. Voila!
    [Hubspot] A Beginners Guide to Inbound Marketing
    In the B2B world, Hubspot is recognized as one of the top marketing technology brands. As the purveyor of the “ Attract, Convert, Close, Delight ” framework for inbound marketing, Hubspot knows a thing or two about successful inbound strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge.
    [Hubspot] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    HubSpot customers: Learn how to suppress a list of contacts in HubSpot here.). For example, here at HubSpot, we get forms filled out all the time by undergraduate students who are just trying to learn more about inbound marketing. 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
    [Hubspot] Ben & Jerry's Complete Rejection Of Conventional Wisdom
    HubSpot is the first company I have ever started (if you don't count Stroker Ace Painting Co in college -- smile) and I have found myself having an interesting relationship with conventional wisdom. Here at HubSpot we tend to question conventional wisdom every step of the way. Connect with HubSpot Brilliant! Fascinating!
    [Hubspot] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Shortening and tracking features are available in tools like HubSpot and bitly. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. Seriously.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Hubspot] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    For example, if a HubSpot prospect didn''t have landing pages, I might infer that lead generation is a challenge he or she is facing; thus, in the emails leading up to a connect call, I will send along a recent blog post on improving lead generation, and a traffic and lead calculator to help determine how many leads he or she needs to generate.
    [Hubspot] 4 Enchanting Ways to Improve Your Inbound Marketing
    Here at HubSpot, we make all-in-one inbound marketing software. Connect with HubSpot A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time. As can be expected, all of these can be applied to inbound marketing. Here are my top takeaways.
  • HUBSPOT  |  FRIDAY, MAY 28, 2010
    [Hubspot] 46% of B2B Marketers View Social Media Engagement as Irrelevant
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
    [Hubspot] Have you ever stolen other people’s content?
    HubSpot’s Content Usage Guidelines gives us a clear idea of what restrictions you may come across when sharing other people’s content. 'Photo Credit: Javier Arce. In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. You may also be using another blogger’s awesome quotes or data. What does that mean?
    [Hubspot] Facebook Announces New Design and Upgrades to Fan Pages
    Connect with HubSpot A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook. Today, the company announced some major changes to the page platform. Pages Become More Like Profiles.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Hubspot] Top 5 Metrics for Auditing Your Social Media Marketing ROI
    Connect with HubSpot Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in generating leads and revenue. What surprises you?
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Hubspot] 3 SEO Ranking Factors To Watch in 2011
    While the entire report is very large, I've pulled out some of the most important details to our readers, based on the questions and discussions that I see on a daily basis from HubSpot customers and fans. Connect with HubSpot Trend Number One: Exact-Match Keyword Domains Going Away. Last year, domains had a.38
    [Hubspot] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Note how it takes advantage of the viewer’s expressed interest in SEO and emphasizes that specific aspect of the HubSpot software, instead of just recommending the trial in a general sense. Connect with HubSpot Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] How to Create a Fantastic Email Newsletter [Checklist]
    Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 1) Figure out your newsletter''s goal. Have one in place?
    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. The way businesses buy is changing. Source: CMA [link].
    [Hubspot] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    How to Be an Awesome Blog Commenter by HubSpot Blog. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Stuart W.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot] Blog Posts Most Valuable B2B Marketing Content [Data]
    Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. More specifically, North American B2B marketers used articles (78%) and e-newsletters (61%) for their content marketing efforts. Free Ebook: Better Business Blogging in 2011.
    [Hubspot] Using Social Media for Instant Feedback
    From Hubspot, here are seven ways to leverage your social networks to meet marketing and business goals. Social media gives inbound marketers quick feedback that can be turned around to further business objectives. You can also solicit feedback from trusted sources prior to launch. Google+ circles can segment by industry or location.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] San Francisco Set to Ban the Distribution of Yellow Pages
    Connect with HubSpot Not only do people consider the distribution of Yellow Pages phone books obsolete. So does the law. Last week, San Francisco's Board of Supervisors passed the first vote towards banning the delivery of Yellow Pages. Otherwise, the distributor will be subject to administrative penalties. What does this ban mean? Probably.
    [Hubspot] Best Social Media Stats, Facts and Marketing Research of 2010
    Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Email.
    [Hubspot] Find New Customers: Collecting registrations – right and wrong way
    Good marketing automation like Marketo , HubSpot , or Eloqua all support progressive profiling.  Do you want to collect prospect info? If so, you need to do it right. Content marketing is growing by leaps and bounds, with good reason.  For more information, go visit the experts over at Junta42. However, you must be careful.  Last name.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Hubspot] 4 Ways to Leverage Conversion SEO for Ecommerce Marketing
    There are tools (like HubSpot) that can show you the entire life cycle of your customers and, equally importantly, the users who visit your site but do not convert into customers. Connect with HubSpot The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that.
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Hubspot] 13 Must-Read Content Marketing Blogs
    Hubspot  . Hubspot has built its business out of content marketing and its blog is an outlet for the lessons learned along the way. 'So you want to be a content marketer? Well, you''re in the right place. These 13 blogs are among the best resources for content creators, marketing directors, social media strategists and CMOs.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Hubspot] 12 Simple Ways Marketers Can Humanize Their Brand
    At HubSpot, we've leveraged the space on our login screen (check it out!) Take our blog post from a couple months ago, " Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited ," for example. Companies are not people. How's that for a controversial opening line? But you know when it's way easier to trust a company?
    [Hubspot] K’s Top Five for the Week – February 13
    Answers to 9 Top Email Marketing Questions via @hubspot. Tweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. Take a look and let me know which pick you like the best. Essential Mobile Marketing Resources via @TopRank. Tweet This!
    [Hubspot] 8 Modern Ways to Crush Your Trade Show Competition
    To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. This drew people in organically, provided them with unrivaled value, and kept HubSpot top of mind. Connect with HubSpot
    [Hubspot] How Do You Keep Up with the Competition? [Marketing Cast]
    Connect with HubSpot In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? “I don’t think this is the right thing to focus on,” says David Meerman Scott.
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Hubspot] SMBs Embrace Digital Marketing; Poised for Growth
    Perhaps with more exposure to integrated digital marketing analytics systems such as those offered by companies like HubSpot , SMBs might begin to invest more in these tools. 'Although we are still trying to fully understand the depth, nuances and capabilities of digital marketing, it is a trend that no longer feels like a trend but the norm.
    [Hubspot] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    Image Credit: HubSpot. As HubSpot’s Corey Erido n points out, “[buzzwords] should be balanced with…variations of keywords that people use when they don’t know exactly what you’re looking for.” 'Is SEO dead? Not exactly. The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over.
    [Hubspot] 4 SEO Tips to Instantly Take Advantage of Google Instant Preview
    Connect with HubSpot If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass. Fine Tune That Meta Description.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Hubspot] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot. HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. 'This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Hubspot] The Top 5 Reasons for Mobile Marketing [Data]
    And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% For HubSpot users, their websites are automatically mobile-friendly. Connect with HubSpot I’m going to assume that everyone reading this post knows a little about smartphones. in 2011.
    [Hubspot] Best LinkedIn Guides, Tips and Tactics of 2010
    The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Hubspot] The Sales Game Has Changed: Here's How to Adapt
    We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages. Connect with HubSpot How the Sales Game Has Changed. The result? The result? The result?
    [Hubspot] How to Turn a Brilliant Idea Into Big Business
    Executives from VistaPrint, ConstantConact, ZipCar, Akamai, TripAdvisor, and HubSpot all discussed how they went from a small start-up to a hugely successful business. With HubSpot Founders, Brian Halligan & Dharmesh Shah. Connect with HubSpot We all have great ideas. Some of the best quotes I noted are below.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Hubspot] 7 Smart Sales Applications of Marketing Intelligence
    We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Hubspot] 68% of Marketers Did a Website Redesign in the Last 12 Months [Data]
    Connect with HubSpot Another statistic that shocked me while doing my research for the Science of Website Redesign webinar was that 68% of marketers said they redesigned their website in the last 12 months - 34% in the last 3 months plus another 34% from 4 to 12 months ago. Are we as marketers in a constant state of website redesign?
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Hubspot] 3 Tips For Better Lead Management
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot If you don't have a second to view the webinar , no worries! Grab a few quick tips in the meantime: Build and Measure Lead Management. Lead scoring means identifying the lead's level.
    [Hubspot] Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
    Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Here are the slides from Zarrella’s webinar : The Science of Timing View more presentations from HubSpot Internet Marketing Posted March 29, 4:30 p.m. and the sweet spot (tweet spot?)
    [Hubspot] Social Media Readings: Nine Things to Get You on Track
    Let’s start with this new one from the good people at Hubspot. We’ll end with this simple blog post from Hubspot. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. But that’s my issue. What the Plus!
    [Hubspot] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. blog written by HubSpot Marketer-in-Residence David Meerman Scott, be sure to stop by here to learn more about inbound marketing, public speaking, and of course, newsjacking! But I'm always looking for new reading material! 1) Adhere Creative. No One).
    [Hubspot] 5 Ways Community Banks Can Adopt Social Media
    Join us at the New England Financial Marketing Association's fall conference for HubSpot's social media session. Connect with HubSpot This is a guest blog post written by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Read everything.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    If you don't already have a HubSpot account, Register for a free Marketing Grader Account. If you already have a HubSpot account, sign in! You're a rockstar inbound marketer. Come on, what's more rockstar than that? There's just one thing getting in between you and inbound marketing dominance -- your competitors. Set Up the App. Voila!
    [Hubspot] 6 Creative Ways to Make Content More Visual
    View more presentations from HubSpot Internet Marketing. Connect with HubSpot We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right? Creative Ways to Improve Content With Visuals.
    [Hubspot] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Hubspot] Why Content Alone Isn’t Content Marketing
    Someone I admire recently said, “Everyone is waiting to see what you pull out of your hat at HubSpot.” 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Don’t take this the wrong way. Voila! Insta-content marketer. Sure, it makes a good presentation.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Hubspot] Facebook Now Allows Profile Pages to Become Business Pages
    Connect with HubSpot Businesses on Facebook need to have a Facebook Page. For the past couple of years, many business owners have struggled with using a profile or a business page. Many businesses start marketing on Facebook with a personal profile until they understand its limitations. Marketing Takeaway.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Hubspot] Guest Blogging: How to Approach It
    For example, even though HubSpot is an Internet Marketing software company, we share lots of free advice on our Internet Marketing Blog. Connect with HubSpot When businesses give away something for free, they often get a lot in return from their fans or customers. Benefits of Guest Blogging. Reach New Audiences. Gain Inbound Links.
    [Hubspot] 2013's Top Content: 10 Brands That Totally Nailed It
    Everyone at HubSpot loves this SlideShare by Velocity Partners. 'It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. Take a look, and enjoy reliving these marketing content masterpieces! 1) Dumb Ways to Die.
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [Hubspot] 3 Strategies to Run an Effective Google AdWords Campaign
    At HubSpot , we always stress the importance of creating valuable content to strengthen presence on search engines and generate high-quality website traffic. Connect with HubSpot Paid search is a complement to organic search, not a replacement. Consistent keyword focus both lowers cost and increases quality site traffic.
    [Hubspot] 10 Big Marketing Stories That You Might Have Missed This Week
    Connect with HubSpot Wow -- it's almost February. January is flying by with too many meetings and the always lovable planning activities. In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. 10 Marketing Stories to Know This Week. The 6 Essential Steps to Writing a ?Killer
    [Hubspot] The Laws Marketers Need to Know to Avoid Legal Backlash
    Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. Connect with HubSpot Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. social network, Path. CAN-SPAM Act. It's prohibited.
    [Hubspot] 4 Action Items For Email Marketers From Facebook’s New Messaging System
    Connect with HubSpot Today the rumors that Facebook is going to offer a new messaging system turned into reality. Yes, the social networking giant is going to provide the option of email addresses, but this is only one part of the company’s announcement. Instead, it is a system that supports a shift in messaging habits.
    [Hubspot] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
    [Hubspot] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    HubSpot gives a peek behind the scenes, and everybody wins. You didn't think you were going to escape this blog post without an example of how HubSpot gamified, did you? Here at HubSpot, we have several metrics we use to measure customer happiness; one of them is something called CHI -- our Customer Happiness Index. Gamifi-wha?
    [Hubspot] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. The conference was kicked off with a truly inspiring video on inbound marketing created by HubSpot’s team: The moral? HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works.
    [Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
    Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Do they come back?
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Hubspot] Amazon's Ebook Sales Now Exceed Printed Book Sales
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot The shift toward digital media consumption just got even more real. And this doesn't even include the free ebooks Amazon distributes! Photo Credit: goXunuReviews.
    [Hubspot] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    Social Media is a lot like Sex from HubSpot All-in-one Marketing Software. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking. internet users.
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
    [Hubspot] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. There aren’t many guarantees in life, and even fewer in marketing. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?
    [Hubspot] B2B Marketing Summit Shows Old Problems Persist
    First of all, what is this summit? MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. Like Be the first to like this post.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation.
    [Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    short description ( HubSpot recommends between 100-200 words ). 'Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. Want more control of the Pinning experience?
    [Hubspot] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. HubSpot Customers: You can track PPC conversions in Sources through the Paid Search bucket, which grabs any tracking tokens related to PPC.
    [Hubspot] The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite
    am sure many people at HubSpot know who this is, because she has made a huge effort to understand the HubSpot platform and to evangelise about Inbound Marketing here in South Africa. This person is Bettina Horvath, of My Biz Performs ([link] She became a HubSpot expert while helping us along the path of Inbound Marketing.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Hubspot] 9 Pet Peeves to Avoid in Your Pinterest Marketing
    Check out HubSpot's Pinterest page for an example of how we've categorized our own boards. Pinterest has taken the social media world by storm, proving that visual content is highly effective in the world of inbound marketing. Plus, it gives us an easy opportunity to show off a new side of our brand’s personality. 1) Too Much Text.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Hubspot] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. HubSpot has done most of the legwork on your behalf, offering free, downloadable image templates that are perfect for both including in your blog posts and sharing on social media. Image credit: Hubspot.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Hubspot] How Will the Social Web Monetize the Uptick in Visual Content?
    recent HubSpot study of 1,500 B2B and B2C company Facebook Pages determined that photo posts generate 53% more Likes and 104% more comments than average posts. Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell. Words drive SEO.
    [Hubspot] What Is a Landing Page and Why Should You Care
    Connect with HubSpot If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? This is a huge missed opportunity.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Hubspot] A Marketer's Guide to the Cloud
    At HubSpot we use Google Calendar to keep track of everything including blogging calendars, webinars and our vacation schedule. We also have the ability to set the permissions so everyone at HubSpot can see it, or so that only specific people can. Connect with HubSpot And we call it iCloud.”
    [Hubspot] How to Use Data to Create Awesome Marketing Offers
    At HubSpot, for example, we've found that webinars typically have higher lead-to-customer conversion rates than ebooks, so if we're looking to nurture leads further down the funnel, we'll offer a webinar over an ebook. Connect with HubSpot As a marketer, you work your butt off to generate awesome leads for your company.
  • HUBSPOT  |  TUESDAY, AUGUST 31, 2010
    [Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
    Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
    [Hubspot] ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
    The solution is platform agnostic and has been implemented for clients using Pardot, Marketo, Eloqua, Silverpop, Hubspot and other marketing automation solutions. International Cloud Computing program announces shortlist of honorees. Austin, TX – December 11, 2012. Final winners will be announced on Tuesday January 15, 2013. link].
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Hubspot] 11 Ways to Make Social Media Marketing Less of a Time Suck
    But you can still automate a good chunk of your publishing using a tool like HubSpot's Social Media tool or HootSuite. You can also take advantage of closed-loop social tools, like the integration between HootSuite and HubSpot , that lets you quickly align your social media activities with lead generation and customer acquisition.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Hubspot] 8 Top-Notch Industry Conferences No Marketer Should Miss
    Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. Finally, a little shameless self-promotion courtesy of a recommendation by, well, @HubSpot. ZZZzzzzz. But that's not how marketing conferences need to be!
    [Hubspot] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot, for example, does this with our free Inbound Marketing Assessments. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! Connect with HubSpot Marketers have a huge opportunity with welcome emails. Typical Welcome Email Content. 8) Offer a free trial.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. The Prep.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] Top 10 Scariest Marketing Halloween Costumes
    Happy Halloween from HubSpot! Connect with HubSpot In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. Read at your own risk! The Paid Links Buyer. If the internet were an election, an inbound link would be like getting a genuine, killer endorsement. The Yellow Pages. Slow Load Time.
  • VIEWPOINT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] All Real Salespeople Love Sales Leads (but there is a tiny caveat)
    Marketing automation companies also say they do this filtering; HubSpot , for instance. 'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The argument comes when salespeople define a lead. And Marketing’s failure….
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Hubspot] How to Setup and Promote Your First Marketing Webinar
    In HubSpot's history, webinars have been absolutely key in growing our reach as a company, educating our audience about a new market - inbound marketing - and generating low-cost organic leads for our sales team. Connect with HubSpot You do not need to be a rocket scientist to host a webinar. Stage 1: Prepare. weeks before the webinar.
    [Hubspot] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Jeanne Hopkins – HubSpot Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. The recipients are: (Not in order of votes). Joe Payne – Eloqua
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Hubspot] Your Topmost Misguided Myths About PPC. BUSTED
    SEO, on the other hand, can be measured with free tools like Google Analytics, or low cost tools like HubSpot software. Connect with HubSpot When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. and 6.2% right?
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Hubspot] Is Your Inbound Strategy Failing? Try Going Agile
    We aren’t interested in just moving the needle next year or next quarter, we use the real time power of HubSpot and various inbound marketing strategies to produce measurable results today. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Inbound Marketing
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Hubspot] 13 Brands Using LinkedIn Company Page Features the Right Way
    You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we've done on HubSpot's LinkedIn company page. Connect with HubSpot What can I say? Looks like some of you may have gotten the hint!
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Hubspot] 16 Remarkable Web Analytics Guides, Tips and Techniques
    Ways to Make Your Marketing Analytics Actionable by HubSpot. 'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  How can you measure all of the sources that contributed to a conversion–not just the last click?
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Hubspot] The Secret to Creating Irresistible Marketing Offers
    ” A few weeks ago during the MarketingSherpa Optimization Summit, HubSpot performed a live experiment to test whether a limited-time offer performed better than if there was no scarcity factor at all. It’s one of the most powerful words in the human language. Yes to opening your email. Yes to clicking on a link. Gmail was on fire.
    [Hubspot] Google+ Announces Gmail Integration
    Connect with HubSpot As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users.
    [Hubspot] 7 Dead-Simple A/B Tests You Should Run on Your Homepage
    If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. As you can see in the screenshot below, HubSpot lists our most popular offers on the homepage. 'Wouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? Right?
    [Hubspot] Facebook Ticker, Now With 100% More Sponsored Stories
    Connect with HubSpot Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. If it wasn't at all obvious from the title of this blog post, can you guess where we're going with this?
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot] How to Decide Between a Dedicated or Shared IP for Email Marketing
    Here is a list of the questions HubSpot asks of our own customers. Connect with HubSpot At last week's eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. This aspect of the decision is fairly straightforward.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Hubspot] 5 Key Metrics to Measure Success of Paid Search Campaigns
    And as a bonus, the AdWords Performance Grader is now available to HubSpot customers in the HubSpot App Marketplace.). Connect with HubSpot This is a guest post written by Elisa Gabbert. Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. 1: Quality Score.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Hubspot] Is Your Sales & Marketing Team Ready for a CRM?
    They typically offer integrations with other popular software and applications -- for example, HubSpot software integrates with all of the CRMs listed above (and more!) As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! What is a CRM? and Highrise. What are the Benefits of a CRM?
    [Hubspot] B2B Company Websites
    Two good examples of non boring – hubspot and Kinaxis. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
  • HUBSPOT  |  SUNDAY, JULY 14, 2013
    [Hubspot] Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week
    Practical Guide to Building a Killer Content Strategy, a Free Ebook From HubSpot. 'This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere. So you can, you know, spend your time kicking butt at your job instead of searching for news stories. Enjoy! While U.S.
    [Hubspot] The Most Important Changes to Google AdWords in 2013
    wrote about the importance of user context here at HubSpot in June -- considering the time, location, and device of the searcher allows for better ad messaging. 'Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. right?
    [Hubspot] 4 Excellent Examples of Creative Google+ Business Pages
    But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature. Connect with HubSpot Some just dipped their toes in the water; others dove in headfirst. Fox News Special Report. Time Magazine.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Hubspot] Twitter Launches New Follow Button for Websites
    Connect with HubSpot It just got a whole lot easier to increase your Twitter following. Today, Twitter announced it has introduced its new, official Follow Button. The new button makes it easy for website visitors to start following the Twitter accounts that are most interesting to them. Want to increase your business' reach on Twitter?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Hubspot] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, 'Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
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