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  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Hubspot] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    new survey by HubSpot , “ Uncovering Marketing Benchmarks from 7,000 Businesses ,” reveals that small business benefit the greatest from blog articles in terms of both new leads and traffic. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Salespeople Need to Be Remarkable, Too
    'When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Hubspot] What Is SEO? [FAQs]
    HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) 'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. And that''s why the basic question of "What is SEO?" what is SEO? In 2014, anyway.).
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
    Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. 60 Common Marketing Acronyms. See SaaS.).
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Hubspot] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • SAZBEAN  |  TUESDAY, JUNE 5, 2012
    [Hubspot] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot’s own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it’s all digital, baby. News & Notes
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Your Customers Are Calling You. Are You Picking Up?
    If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
    Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Hubspot] How to Find the Time to Create Content [Marketing Cast]
    Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
    Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Hubspot] The Business Value of QR Codes [Marketing Cast]
    Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 16, 2010
    [Hubspot] Savvy Week in Review: April 16
    Common Content Marketing Challenges -- And Simple Solutions - by @rickburnes via @hubspot Are you struggling with content marketing? Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. well, not all of them.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Hubspot] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?".
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Hubspot] New Marketing Data: Top SEO Objectives
    This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Hubspot] Is Google Abusing Its Monopoly Power?
    'This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
    Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
    Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
    Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
    Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Twitter isn’t only read by other Twitter junkies , it shows up in Google too. Michael Trigilio? Tweet regularly.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Hubspot] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance. Got low site traffic? Setting the Stage: Identifying Your Traffic Problem. Just take a look at your numbers!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 9, 2014
    [Hubspot] A Content Shock Parable: The Consumer View
    Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Hubspot] Free eBook: How to Use Online Video for Marketing
    Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Hubspot] 4 Simple Steps to an Optimized Twitter Presence
    Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
    Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
    Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Hubspot] How Inbound Marketing Can Fuel Native Advertising
    So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] How to Write a Press Release [Free Template]
    We use these same guidelines when writing our releases here at HubSpot and created a faux release to illustrate what content goes where and why. Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement. 'Sometimes, old-school is a good thing. Sounds pretty hopeless, right? Wrong. Well, look no further.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Hubspot] How to Subscribe to a Podcast
    Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Hubspot] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. FutureM passes are available for $99, and include a $50 discount to both IMS and the HubSpot User Group Summit (HUGS) , with most other events included in the cost. Connect with HubSpot 12-16. Your Thoughts?
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
    This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
    It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
    hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
    I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
    This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Hubspot] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    25 Inbound Marketing Quotes from the Most Unlikely Experts from HubSpot All-in-one Marketing Software. If you don’t have HubSpot’s awesome middle-of-the-funnel tools, try a small email send to a small group of your customers and get their feedback before sending it to a broader group. Few of My Favorites, and Why.
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
    In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Hubspot] The 9 Worst Ways to Use Twitter for Business
    Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Her recommendation?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
    So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
    HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
    For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. The Prep.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Hubspot] How to Master Twitter for Business in 2011 [Free Ebook!]
    Connect with HubSpot Who knew that 140-character messages could do such wonders for your business? Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting out, it may be tough to know where exactly to begin. Track and analyze your campaigns.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
    Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. 'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Hubspot] How to Master Pinterest for B2B Marketing
    For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Hubspot] So What Exactly IS Inbound Marketing?
    One of the leading inbound marketing software companies, HubSpot , has boiled down the inbound marketing process into four key areas: 1) Attract 2) Convert 3) Close 4) Delight. Graphics credit: Corporate Executive Board and HubSpot Here''s a primer. Here''s an overview. But first, some historical context. Craig Davis. Does it work?
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Hubspot] Who's REALLY at Fault for GM's Facebook Ad Failure?
    At HubSpot, we've been able to use Sponsored Stories to help attract additional connections that behave similarly to others in our target market. HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Hubspot] How to Master the Art of Storytelling to Increase Social Sharing
    Connect with HubSpot Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. The content that tells a story is the content that elicits the most conversation and engagement. Ways to Tell a Story With Your Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Hubspot] How social media saved our church
    I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!) as a tribute to everyone’s support for 1,000 blog posts here on {grow}. By Judith Gotwald, {grow} Community Member.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 7, 2009
    [Hubspot] Remarkable content — what is it and how do I get it?
    Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Hubspot] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, 'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
    Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Is Blogging Right for my Business? The Benefits of a Business Blog
    In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    HubSpot Experiment. HubSpot conducted this study from May 2 to July 13 of this year to determine if engagement increased if sending only to contacts with a proven track record of it. 'Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. archiving it).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] How to Make Marketing That People Love [Gapingvoid Cartoons]
    Connect with HubSpot Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. So basically, gapingvoid makes these awesome social objects in the form of cartoons. What's even cooler about gapingvoid is its stance on marketing. Our thoughts exactly!
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Hubspot] 3 Live Landing Page Optimization Lessons
    Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. Connect with HubSpot Do you plan on optimizing your landing pages for higher conversion? That is great. All good ideas! Be Prepared for Validity Threats.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
    Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Hubspot] Communicating With Your Customers: A Marketer’s Analysis
    One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication with customers occurred. HubSpot communicates actively with its leads as well as its customers post-sale. Connect with HubSpot How Much Communication is Too Much? But is it too much or too little?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] 3 Reasons Every Franchisee Needs Its Own Website
    At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. Connect with HubSpot Franchise businesses employ over 7 million people in the U.S. Not convinced? You Will Get Found More Often. How awesome is that?!
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Hubspot] 5 Marketing Lessons from Harry Potter
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. When J.K.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 6 Lessons For Awesome Email Marketing From Threadless
    As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Connect with HubSpot Their product—the Tees—are also their content. It bombs?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan  (@ bhalligan ): Get found! I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] 7 Sure-Fire Signs Your SEO Sucks
    Connect with HubSpot If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. If you've outsourced your search engine optimization to an agency, you probably have an idea of how complicated it is (that's why you outsourced it, right?), Pretty slim.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] 10 Habits of Top-Notch Content Creators
    For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Hubspot] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. 'My name is Dan, and I’m addicted to inbound marketing. Bored yet? Anyway, back to my inbound addiction.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] How to Fail at Marketing Automation
    Connect with HubSpot Imagine this: You run the marketing team at a medium-sized company, you have a blog with some great content -- and now you’re beginning to think about marketing automation. How do you make sure it’s successful? Simple. Just ask yourself this question: What is the goal? To improve my nurturing process".
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. 'Mobile advertising has been a hot topic lately.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Hubspot] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
    HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. Connect with HubSpot It's a fairly simple concept. The more offers you create, the more opportunities for conversion. More leads! By creating an arsenal of offers!
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
    5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. 6) HubSpot's Marketing Grader. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot!
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Here''s an example of social sharing buttons from a page of a HubSpot ebook. In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) 'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? Social Medi
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Hubspot] Top Questions You Asked about Producing a Webinar
    This month, for instance, we at HubSpot were able to attract 10K leads from our big webinars. Connect with HubSpot Webinars can be a strong lead generation tool for businesses. So are you leveraging this channel for what it’s worth? In most cases, your webinars should be free. In what ways can you promote a webinar?
  • SYNECORE  |  MONDAY, SEPTEMBER 16, 2013
    [Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
    HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. 'Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] 5 Ways to Make Your Customers Love You
    Connect with HubSpot This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave. Step this up a notch! ” 3. Sharon Pruitt.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Hubspot] How to Tackle Your 5 Toughest Email Marketing Challenges
    Connect with HubSpot Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. No wonder!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Hubspot] Answers to 31 Social Media Questions You're Too Shy to Ask
    For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Connect with HubSpot Answers to Your Google+ Questions.
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Hubspot] 7 Lead Gen Opportunities PR Pros Should Seize
    For example, on HubSpot's Slideshare account, we added slides at the end of recently created and older, high performing decks. In August 2011, HubSpot sponsored Salesforce's Dreamforce event and used the opportunity to generate leads. Most people don't think of PR professionals and brand marketers as lead generators. SlideShare.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Hubspot] How to Encourage Engagement on Facebook
    Connect with HubSpot With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. There was a 27.0%
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Hubspot] Twitter To Start Displaying Promoted Tweets in User Streams
    Connect with HubSpot Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Marketing Takeaway. Social networks are growing up.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
    Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. 'Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] 3 Ways Men and Women Respond Differently to Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In my survey, I found a few interesting differences between men and women and how they share presentation content in social media.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Hubspot] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now!
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Hubspot] Why Your PR Isn't Working (and How to Fix It)
    For example, Evernote , like HubSpot, offers unlimited vacation to all employees. 'In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? The result?
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Hubspot] 7 Things People Don't Say About Advertising
    Connect with HubSpot The Internet is full of memes , units for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. This blog collects photos with text submitted by marketers, poking fun at common marketing ideas and practices.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). 'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 9 Tips From the Greatest Viral Content Genius on the Planet
    More of Zimmerman''s secrets and tips to content virality can be found below, but you can flip through some of his ideas regarding what makes content explode in popularity in this SlideShare: 9 Tips for Making Your Content Go Viral From Gawker''s Most Successful Writer from HubSpot All-in-one Marketing Software. I get paid to have fun.".
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Hubspot] Must Watch: 12 Awesome Social Media Tutorials
    Connect with HubSpot For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions. This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • ENGAGE  |  TUESDAY, FEBRUARY 11, 2014
    [Hubspot] When Journalism and Content Marketing Collide
    And, as someone who recently made the jump from traditional newsprint to a job in content marketing (Lyons now works for Hubspot, a software company), he also knows what rich editorial can do for companies that deploy it alongside strategy and smarts.   . In my experience, and especially at Hubspot, people don’t boss employees around.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Deal with Negative Comments [Marketing Cast]
    Connect with HubSpot If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. But you might be surprised to learn that, as David Meerman Scott points out, "negative comments can sometimes be a good thing."
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Hubspot] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot The point is, it can (and should!)
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