WEBBIQUITY | MONDAY, MAY 20, 2013
[Hubspot] 16 Remarkable Web Analytics Guides, Tips and Techniques
Ways to Make Your Marketing Analytics Actionable by HubSpot. How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic?
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot] Use the Web to Optimize Your Offline Events [Marketing Cast]
For instance, after HubSpot's first user group conference , we uploaded selected archives and shared them with our guests and other interested audiences.) In this way, you are serving three segments—those who attended, those who wanted to attend but couldn't, and those who would like to attend next time. Connect with HubSpot
HUBSPOT | WEDNESDAY, JUNE 29, 2011
[Hubspot] Blog Conversations Don't Lead to More Views or Links [New Data]
Connect with HubSpot For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." To continue proving that point, I analyzed comment, view and link data on over 100,000 blog posts.
HUBSPOT | THURSDAY, DECEMBER 1, 2011
[Hubspot] 5 Critical Metrics to Measure Business Blog Performance
This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Grab HubSpot's free ebook, " An Introduction to Business Blogging.". Connect with HubSpot Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time.
HUBSPOT | THURSDAY, MARCH 17, 2011
[Hubspot] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
In episode #12 of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast , I am joined by HubSpot's very own Mike Volpe. HubSpot Launches New IFrame Facebook Welcome App. Thanks to Ben Smith, HubSpot now offers users the ability to Convert Facebook Visitors Into Leads With HubSpot Welcome Facebook App.
WRITTENT | MONDAY, FEBRUARY 17, 2014
[Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. media.
HUBSPOT | THURSDAY, MAY 19, 2011
[Hubspot] How to Get Promoted to Chief Marketing Officer
By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine. Each piece of new content we create expands HubSpot's Reach—the better the piece of content, the more our Reach expands. Connect with HubSpot When I say "scale," I really mean it.
HUBSPOT | WEDNESDAY, MAY 5, 2010
[Hubspot] Twitter Launches Tool to Embed Tweets
Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Connect with HubSpot But wait, if you can embed a YouTube video on a page then why not a tweet?
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
HUBSPOT | FRIDAY, OCTOBER 5, 2012
[Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
B2B MARKETING INSIDER | THURSDAY, OCTOBER 13, 2011
[Hubspot] Survey: 71% of CMOs Feel Unprepared For Today’s Market
But I like the approach Brian Halligan uses at Hubspot in hiring and training their marketing organization for the new digital reality: They call them “ DARCs ” in that they hire and train marketers to be D igital-savvy, A nalytic folks who understand how to achieve R each with compelling C ontent in a S trategic way. 2011).
HUBSPOT | MONDAY, MARCH 16, 2015
[Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot] LoopFuse Captures More Web Traffic Data
But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Users get a list of the assets ranked by number of page views.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Hubspot] The Tell-Tale Signs It's Time to Hire a Marketing Agency
Use your grunt list the same way, and prioritize what you’d gladly hand off to someone else. 3) Join a local professional marketing group (like a HUG , if you''re a HubSpot user) and/or come to INBOUND 2013. To say inbound marketing is a burgeoning market could be an understatement. the list could go on for paragraphs. Awful visual, right?
HUBSPOT | TUESDAY, JUNE 5, 2012
[Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. and a Google bot! 1) Webmaster Tools.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 18, 2011
[Hubspot] Savvy Week in Review: November 18th
How to Optimize a PDF for Search by @hubspot. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Loved this reality check.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Hubspot] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page. 2) Questions for Pages. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. remembered what they are. What''s Being Added or Adjusted.
HUBSPOT | FRIDAY, DECEMBER 20, 2013
[Hubspot] Target's Credit Card Breach Leads to Customer Service Nightmare
As a member of the customer support team here at HubSpot, I feel that there are a number of lessons that can be taken away from Target''s reaction to these events, all of which are applicable to any business that suffers a customer service or PR crisis: 1) Transparency matters. That is, until yesterday. More on that in a bit.). Inbound
HUBSPOT | FRIDAY, JULY 13, 2012
[Hubspot] Answers To Your Top 7 Questions From the Science of Inbound Marketing
Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. So for now, that record is still held by, well, HubSpot. but we gave ourselves a run for our money ;-). Good question.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
HUBSPOT | MONDAY, JUNE 16, 2014
[Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
For example, on HubSpot''s Pinterest account, we have separate boards for blog posts, ebooks, templates, data, etc. You can also use this same guide to set up UTM tracking within Hubspot -- it''s a fairly similar process in most other marketing platforms. But make a rookie Pinterest mistake when pinning on behalf of your business?
CLIENT BRIDGE | THURSDAY, SEPTEMBER 16, 2010
[Hubspot] 5 Steps to Getting Started with Lead Nurturing
Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. View the demo.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
First, run your website through HubSpot's Marketing Grader. HubSpot customers: Monitoring is already a part of HubSpot's Social Inbox tool.). Check out HubSpot's new ebook , which is tailored specifically to marketers in the finance industry. But this isn't the reality for all marketers (even though it should be).
HUBSPOT | FRIDAY, MARCH 20, 2015
[Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot] 4 Helpful Tools for Identifying the Right Keywords
Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Connect with HubSpot The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Location-Based Keywords.
HUBSPOT | WEDNESDAY, NOVEMBER 24, 2010
[Hubspot] Answered: 6 Frequent Questions about Social Media Marketing
HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. Can social media be anti-social? Non-social?
HUBSPOT | MONDAY, JUNE 15, 2015
[Hubspot] What's It Like to Go on NPR? Inside One HubSpotter's Experience
Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. His realization?
HUBSPOT | FRIDAY, JULY 16, 2010
[Hubspot] Personal Brand: Good or Bad for Your Company?
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. dying way.
WRITTENT | TUESDAY, NOVEMBER 26, 2013
[Hubspot] 13 Undeniable Reasons to Start a Business Blog
Check out this study that Hubspot did about business blogging. Image credit: HubSpot. 5. New viewers will start coming to your website and become customers (see the study mentioned in #4 from Hubspot). Just about every business has a website to take advantage of that, but what about a blog? Are you one of them? Really. Bloggin
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected). Connect with HubSpot
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Hubspot] 10 Terrible Reasons to Redesign Your Website
HubSpot Co-Founder Dharmesh Shah always says, "Keep an eye on the competition, but don''t obsess over them." Get a website assessment by a HubSpot consultant , download this website redesign planning kit , or check out this redesign checklist. Almost every marketer has been through a website redesign in their lifetime. it was boredom.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
For instance, we worked with LinkedIn and HubSpot to produce our latest ebook, and there’s room to do the same with your personal brand. When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? The answer is most likely no.
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Hubspot] 4 Types of Calls-to-Action You Need for Marketing Success
This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Connect with HubSpot Download your free, full copy of the ebook here. Calls-to-action (CTAs) are important triggers for your success with internet marketing. But how do you pick the right ones? Let’s start with the fundamentals! 1.
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Hubspot] Website Elements that Hamper Inbound Marketing
Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. And yet, many websites contain elements that only generate complaints from visitors. Pop-Up Ads Convert site visitors into leads with good content, not an interruptive gimmick.
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Hubspot] The Ultimate Cheat Sheet for Creating Social Media Buttons
We call these links 'Tweet This' links and at HubSpot, we use them in blog articles a lot ( click here for a great example ). Connect with HubSpot Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! You'll never have to Google instructions for individual buttons again! Easy peasy!
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Hubspot] 5 Ways to Create a Culture of Content Marketing at Your Company
Recently, we''ve been working closely with Hubspot. The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. But here''s the question: how do you create the content you need?
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Hubspot] Industrial Blog Sites Revisited
B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. Blog sites as inbound marketing hubs. However, this needn’t be the case.
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Hubspot] How to Do Great Marketing with (Almost) Zero Money
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 14, 2011
[Hubspot] Content Marketing: Think Like a Publisher, Act Like an Investor
Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My goal was, and remains, to own the space as the “thought leader for a wide variety of pertinent topics, technologies, etc. That’s the battle cry among content marketers.
HUBSPOT | TUESDAY, JULY 26, 2011
[Hubspot] Video Streaming Is Now 39% of All Mobile Traffic [Data]
Connect with HubSpot A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube accounts for 52 percent of global video streaming.
HUBSPOT | MONDAY, JULY 19, 2010
[Hubspot] New Chart: Online Marketing Is About Time (and Budget)
In fact, we’ve been thinking a lot about this at HubSpot and we’re curious how others spend their marketing time. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot
EMAGINE B2B BLOG | THURSDAY, MAY 21, 2015
[Hubspot] 3 Ways To Build Trust With Your Website Visitors
So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
HUBSPOT | MONDAY, JANUARY 24, 2011
[Hubspot] New Chart: How To Grow Your Email Marketing List
Connect with HubSpot Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. B2B companies find webinars and registration downloads as the most effective means of walking a prospect through the oftentimes lengthy B2B sales cycle. But what exactly is its role?
EARNEST ABOUT B2B | WEDNESDAY, SEPTEMBER 24, 2014
[Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
B2B MARKETING TRACTION | THURSDAY, JULY 31, 2014
[Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Do they come back?
HUBSPOT | FRIDAY, JULY 15, 2011
[Hubspot] Blog Posts Most Valuable B2B Marketing Content [Data]
Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. More specifically, North American B2B marketers used articles (78%) and e-newsletters (61%) for their content marketing efforts. Free Ebook: Better Business Blogging in 2011.
HUBSPOT | SUNDAY, JULY 22, 2012
[Hubspot] 98% of Americans Distrust the Internet, And Other Marketing Stories of the Week
We just celebrated HubSpot's 6th birthday on Friday! Although we may be 6 years old now, thankfully HubSpot is like fine wine -- our software only gets better with age! Did you hear? So help us keep the celebration going by joining us in reading the best inbound marketing stories of our birthday celebration week. From MarketingProfs.
HUBSPOT | FRIDAY, JUNE 10, 2011
[Hubspot] The Science Behind Website Redesign
HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot. Connect with HubSpot 2/3 of marketers were happy with their last website redesign! The problem? WHEN to redesign. WHY redesign.
HUBSPOT | THURSDAY, MAY 19, 2011
[Hubspot] 6 Mobile Important Marketing Questions Answered
In HubSpot ’s mobile marketing webinar, one of our Inbound Marketing Managers Kipp Bodnar , along with King Fish Media ’s Director of Marketing and Research Gordon Plutsky , discuss the plans, trends and measurability affiliated with this generation’s marketing method. Connect with HubSpot Always test everything.
HUBSPOT | TUESDAY, OCTOBER 18, 2011
[Hubspot] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. HubSpot has over 5,000 customers now. Hope you enjoy it.
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Hubspot] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
Finally, I included a shortened link to my list of sources, which can be found on our website at [link] , as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites. Usually. That''s why we decided to take all the pain and suffering out of infographic creation.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Hubspot] 4 Critical Ways Google+ Is Changing Search
Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Hubspot] 55 Free Templates to Make Visual Content Creation Quick & Painless
In fact, we use it all the time at HubSpot when we don''t have a designer handy. I''m going to walk you through the visual content templates we have available for free download, and show you how we''ve used them ourselves to create awesome visuals right in PowerPoint. Visual content is in high demand. And in social media? But honestly.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] How Awesome a Marketer Are You? [Marketing Quiz]
Share your email if you'd like to receive HubSpot's marketing insights! Connect with HubSpot You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box."
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
As a professional blogger, Hubspot is a key source of advice and education for me. The second best thing to being a Hubspot customer is being a free subscriber to its marketing library and a regular visitor of its blogs. As part of my work, I speak to a lot of nonprofit groups. Blogging is not part of my job description.".
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Hubspot] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
Take a look: Learning Loveable Marketing From the Experts from HubSpot All-in-one Marketing Software. 1) "Great marketing makes your customers and fans feel like part of something exceptional." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. The result?
B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Hubspot] Do Linkedin Endorsements Really Matter to Hiring Managers?
Some “atta-boys” Brian at Hubspot told me “Your blog’s so popular, you need a Call to Action there.” Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. Take a look at this image.
HUBSPOT | TUESDAY, MAY 12, 2015
[Hubspot] How to Write a Cold Email That'll Actually Get a Response
For example: "Brandee -- having you on HubSpot's podcast" or “Chris -- source for your article on marketing trends." I use this every time I am doing cold outreach emails. For some of them, we had an "in." Somebody knew somebody else and happily made the introduction. But we weren't so lucky with some of the other guests. Probably not.
HUBSPOT | FRIDAY, APRIL 1, 2011
[Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. Blogging is good.
HUBSPOT | FRIDAY, AUGUST 6, 2010
[Hubspot] How to Use Web Analytics to Become a Better Marketer
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information?
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Hubspot] LinkedIn Share Button Now On More Than 100,000 Websites
If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. Connect with HubSpot Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. Sharing Is for B2B Too.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot] The 9 Worst Ways to Use Twitter for Business
Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Hubspot] 7 Components That Comprise a Comprehensive Brand Strategy
Volvo = safe; Coke = refreshing; Disney = magic; HubSpot = All-in-One. Connect with HubSpot Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. Play the word game. Be Consistent.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] How to Use Internal Linking to Improve Your Website's SEO
You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Hubspot] How to Run a Blog Lead Generation Analysis
To learn how to create this type of report in HubSpot, see this blog post. If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot! It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis?
HUBSPOT | FRIDAY, APRIL 12, 2013
[Hubspot] A Marketer's Guide to Understanding Statistical Significance
The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. Isn’t that significant?”. All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns , but also to demonstrate the validity of the data.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Hubspot] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
Connect with HubSpot Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. Here's what I found for the best practices to make sure you will be happy with your website redesign. Have a clear goal for the redesign.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Hubspot] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
These days everyone from tattoo artists to corporate giants (and everyone in between) are jumping on the blog wagon – with varying degrees of success. What once seemed to be the sole purview of narcissistic insomniacs has become firmly entrenched in the national psyche as well as in our marketing bag-o-tricks. Well, it depends. Good luck!
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Hubspot] The Marketer's Go-To Guide for Creating Data-Based Content
It doesn't have an API, but does allow you to export to CSV, so you can manipulate the data with some Excel skills. 4) HubSpot. Here at HubSpot, for example, we use lead and customer data to inform our content strategy on a daily basis, because we use our software on a daily basis. We inbound marketers are a unique bunch. photos.
HUBSPOT | FRIDAY, APRIL 26, 2013
[Hubspot] 11 Clever Ways to Nurture Leads With Your Business Blog
Smart CTA tool (like HubSpot''s ) can make all this possible. That''s right; we suffer slightly from that whole "HubSpot is just a publisher" misconception ourselves, even though we indeed sell marketing software :). That''s right! So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? right?
HUBSPOT | THURSDAY, MAY 13, 2010
[Hubspot] SEO Is Evolving: But Relevant Content Is Still King
Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. No need for a HubSpot wrap up - since Bryan's point is crystal clear. Connect with HubSpot How have you seen SEO as a practice change over the last few years? Why or Why not?
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Hubspot] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true). Now What?
HUBSPOT | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Connect with HubSpot LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. It’s pretty awesome. Here’s what you can do: 1.
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
HUBSPOT | WEDNESDAY, APRIL 20, 2011
[Hubspot] 10 Essential Twitter Stats [Data]
Connect with HubSpot Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. There are 75 Million Twitter users worldwide.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Hubspot] The 10 Commandments of DIY Marketing Design
Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content. Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image.
HUBSPOT | WEDNESDAY, JANUARY 28, 2015
[Hubspot] How to Create a Benchmark to Measure Content Marketing ROI
time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Step 1: Understand the Different Types of Content Metrics. Awareness.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
HUBSPOT | FRIDAY, JULY 1, 2011
[Hubspot] Top 5 Metrics for Auditing Your Social Media Marketing ROI
Connect with HubSpot Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in generating leads and revenue. What surprises you?
HUBSPOT | THURSDAY, OCTOBER 28, 2010
[Hubspot] Get a Head Start on Blogging by Post-Dating a Month of Content
Here are a few results from studies that might help you decide when to schedule that post: Blog Views & Links – If you seek maximum readership to educate prospects and convert them with offers on your blog, then check out some HubSpot data that indicates 11AM is the time of day blog posts get the most views. Try HubSpot for Free!
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 21, 2012
[Hubspot] Ten Festive Links for Tired B2B Marketers
But it’s from Hubspot and we like them, remember? When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. apologize.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
HUBSPOT | FRIDAY, AUGUST 20, 2010
[Hubspot] 5 Items to Delete From Your Website Today
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Our blog along with many others are full of advice and instructions of things to add to your website. Preform a test. Do you Agree?
HUBSPOT | FRIDAY, JULY 29, 2011
[Hubspot] 3 Tips For Hiring a Great Marketing Intern
As an Inbound Marketing Consultant here at HubSpot, I rarely spoke with a customer who was accustomed to hiring interns. Here at Hubspot, we typically have several interns working on different projects and in different departments. At HubSpot, we have no fewer than 3 full-time employees who started here as interns. 3.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
HUBSPOT | FRIDAY, DECEMBER 13, 2013
[Hubspot] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
Without further ado, here’s a list of 47 truly remarkable holiday marketing stats: 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software. It’s official: We’re finally in the midst of the holiday season. They’re a time of reflection, celebration, and, most importantly, food.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot] 5 Steps to an Awesome B2B Facebook Page
HubSpot customers, for example, can install the free Facebook Welcome Application. 2. Connect with HubSpot Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. If you're curious about how, check out 25 B2B companies that have already done it well.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] 6 Lead Nurturing Emails Every Business Should Send
In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
HUBSPOT | FRIDAY, NOVEMBER 5, 2010
[Hubspot] From Competition to Bribery: Convincing Coworkers To Blog
” The Inbound Marketing book , written by HubSpot founders Brian Halligan and Dharmesh Shah, has been the number one book in the blog and blogging category on Amazon and dedicates an entire chapter to blogging. At HubSpot we use our Blog Analytics tool to publish a top 10 list every week of our top bloggers for the past 30 days.
HUBSPOT | MONDAY, MARCH 31, 2014
[Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot] Why Social Media is BS
Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. I’m also a little worried that marketing professionals and small business owners are getting caught up in the hype and using the wrong strategies to leverage social media.
HUBSPOT | WEDNESDAY, JANUARY 26, 2011
[Hubspot] What Is a CMS and Why Should You Care?
For example, HubSpot's CMS tool has little modules you can rearrange and edit, like you would text in a Word document. During this free website redesign webinar HubSpot's VP of Marketing discusses how to perform a successful website redesign. Connect with HubSpot There are tons of CMS tools out there. So how do they work? Quick!
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Hubspot] How to Prepare for Your Next Job Interview
At HubSpot, we take culture very seriously. For instance, when I interviewed at HubSpot, one of my interviewers used this app and discovered I’m a Colts fan (I’m from Indianapolis and love Peyton as much as the next person), so we chatted about the NFL for a bit. Applying for jobs isn''t easy. And then one day you do! Let’s be honest.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Hubspot] Webinar Q&A: Content is Marketing Currency
One of the best examples around is HubSpot. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Guest blog posts on blogs read by your potential prospects.
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Hubspot] 10 Types of Updates to Power Your Social Media Presence
Check out how DoubleTree ran a successful survey leveraging Facebook and Twitter, or check out HubSpot's own survey we're promoting using social media to collect your much needed feedback. 6.) Connect with HubSpot Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 9, 2014
[Hubspot] A Content Shock Parable: The Consumer View
Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. We just finished a new product-centric "What is HubSpot?"
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.