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  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
    Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Hubspot] Who's REALLY at Fault for GM's Facebook Ad Failure?
    At HubSpot, we've been able to use Sponsored Stories to help attract additional connections that behave similarly to others in our target market. HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Hubspot] How to Master the Art of Storytelling to Increase Social Sharing
    Connect with HubSpot Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. The content that tells a story is the content that elicits the most conversation and engagement. Ways to Tell a Story With Your Content.
  • ENGAGE  |  TUESDAY, FEBRUARY 11, 2014
    [Hubspot] When Journalism and Content Marketing Collide
    And, as someone who recently made the jump from traditional newsprint to a job in content marketing (Lyons now works for Hubspot, a software company), he also knows what rich editorial can do for companies that deploy it alongside strategy and smarts.   . In my experience, and especially at Hubspot, people don’t boss employees around.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Is Blogging Right for my Business? The Benefits of a Business Blog
    In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it?
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Hubspot] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, 'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Hubspot] How social media saved our church
    I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!) as a tribute to everyone’s support for 1,000 blog posts here on {grow}. By Judith Gotwald, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Hubspot] 8 Ways SEO Should Influence Your Marketing Copywriting
    To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool. Download it for free here! 1) Well-Defined Target Audience and Tone.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    HubSpot Experiment. HubSpot conducted this study from May 2 to July 13 of this year to determine if engagement increased if sending only to contacts with a proven track record of it. 'Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. archiving it).
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Hubspot] Checklist: How to Start a Business Blog
    View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. CONTENT. What’s remarkable?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] How to Make Marketing That People Love [Gapingvoid Cartoons]
    Connect with HubSpot Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. So basically, gapingvoid makes these awesome social objects in the form of cartoons. What's even cooler about gapingvoid is its stance on marketing. Our thoughts exactly!
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Hubspot] 3 Live Landing Page Optimization Lessons
    Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. Connect with HubSpot Do you plan on optimizing your landing pages for higher conversion? That is great. All good ideas! Be Prepared for Validity Threats.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
    Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Here''s an example of social sharing buttons from a page of a HubSpot ebook. In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) 'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? Social Medi
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] 10 Habits of Top-Notch Content Creators
    For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Hubspot] 5 Marketing Lessons from Harry Potter
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. When J.K.
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Hubspot] Communicating With Your Customers: A Marketer’s Analysis
    One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication with customers occurred. HubSpot communicates actively with its leads as well as its customers post-sale. Connect with HubSpot How Much Communication is Too Much? But is it too much or too little?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] 3 Reasons Every Franchisee Needs Its Own Website
    At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. Connect with HubSpot Franchise businesses employ over 7 million people in the U.S. Not convinced? You Will Get Found More Often. How awesome is that?!
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 6 Lessons For Awesome Email Marketing From Threadless
    As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Connect with HubSpot Their product—the Tees—are also their content. It bombs?
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Hubspot] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. Note: HubSpot's Call-to-Action and Landing Pages tools make it very easy to A/B test CTA and landing page variations.). right? Absolutely! Tips to Improve Your Website Conversions.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] 7 Sure-Fire Signs Your SEO Sucks
    Connect with HubSpot If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. If you've outsourced your search engine optimization to an agency, you probably have an idea of how complicated it is (that's why you outsourced it, right?), Pretty slim.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] 7 Silly Hashtag Mistakes No One Should Make
    According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. Connect with HubSpot News happens in a flash, and thanks to social media, it travels even faster. Why is it important to be fast? hours. zTq8y3.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Hubspot] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. 'My name is Dan, and I’m addicted to inbound marketing. Bored yet? Anyway, back to my inbound addiction.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. 'Mobile advertising has been a hot topic lately.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] How to Fail at Marketing Automation
    Connect with HubSpot Imagine this: You run the marketing team at a medium-sized company, you have a blog with some great content -- and now you’re beginning to think about marketing automation. How do you make sure it’s successful? Simple. Just ask yourself this question: What is the goal? To improve my nurturing process".
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Hubspot] How to Get Found Online As a Local Business [Marketing Cast]
    Connect with HubSpot Trying to get found online as a local business comes with both advantages and challenges. In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Connect with Industry Thought Leaders. Have you been following a popular blog in your industry? Share them with us!
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
    5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. 6) HubSpot's Marketing Grader. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot!
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Hubspot] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
    HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. Connect with HubSpot It's a fairly simple concept. The more offers you create, the more opportunities for conversion. More leads! By creating an arsenal of offers!
  • SYNECORE  |  MONDAY, SEPTEMBER 16, 2013
    [Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
    HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. 'Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] 5 Ways to Make Your Customers Love You
    Connect with HubSpot This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave. Step this up a notch! ” 3. Sharon Pruitt.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Hubspot] How to Tackle Your 5 Toughest Email Marketing Challenges
    Connect with HubSpot Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. No wonder!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Hubspot] Answers to 31 Social Media Questions You're Too Shy to Ask
    For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Connect with HubSpot Answers to Your Google+ Questions.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Hubspot] Top Questions You Asked about Producing a Webinar
    This month, for instance, we at HubSpot were able to attract 10K leads from our big webinars. Connect with HubSpot Webinars can be a strong lead generation tool for businesses. So are you leveraging this channel for what it’s worth? In most cases, your webinars should be free. In what ways can you promote a webinar?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan  (@ bhalligan ): Get found! I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
    Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. 'Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Hubspot] 7 Lead Gen Opportunities PR Pros Should Seize
    For example, on HubSpot's Slideshare account, we added slides at the end of recently created and older, high performing decks. In August 2011, HubSpot sponsored Salesforce's Dreamforce event and used the opportunity to generate leads. Most people don't think of PR professionals and brand marketers as lead generators. SlideShare.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Hubspot] How to Encourage Engagement on Facebook
    Connect with HubSpot With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. There was a 27.0%
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Hubspot] Twitter To Start Displaying Promoted Tweets in User Streams
    Connect with HubSpot Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Marketing Takeaway. Social networks are growing up.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Hubspot] Why Your PR Isn't Working (and How to Fix It)
    For example, Evernote , like HubSpot, offers unlimited vacation to all employees. 'In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? The result?
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] 3 Ways Men and Women Respond Differently to Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In my survey, I found a few interesting differences between men and women and how they share presentation content in social media.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Hubspot] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now!
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). 'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Note for HubSpot customers: These two tools can give you additional context to the data in your Keywords report.). 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.”
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Hubspot] 7 Things People Don't Say About Advertising
    Connect with HubSpot The Internet is full of memes , units for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. This blog collects photos with text submitted by marketers, poking fun at common marketing ideas and practices.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Hubspot] Must Watch: 12 Awesome Social Media Tutorials
    Connect with HubSpot For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions. This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 9 Tips From the Greatest Viral Content Genius on the Planet
    More of Zimmerman''s secrets and tips to content virality can be found below, but you can flip through some of his ideas regarding what makes content explode in popularity in this SlideShare: 9 Tips for Making Your Content Go Viral From Gawker''s Most Successful Writer from HubSpot All-in-one Marketing Software. I get paid to have fun.".
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] A Marketer's Guide to APIs
    You can also check out the HubSpot API documention to see how you can build applications and integrations using data from HubSpot. Connect with HubSpot Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Don’t panic.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [Hubspot] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog.&# This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Please tell me more about that.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Hubspot] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets, From HubSpot. To learn more about Lead Generation Cards and how to use them, read our article on the HubSpot blog. 'It''s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. Yahoo!
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Hubspot] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot The point is, it can (and should!)
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Hubspot] 11 Clever Ways for Marketers to Reconvert Their Leads
    For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. For HubSpot customers, the Conversion Assists tool and the Landing Page Analytics tool can both help you conduct this analysis.). Say hello to Johnny the prospect. He's to your right. not so fast. is included. Wowza!
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Deal with Negative Comments [Marketing Cast]
    Connect with HubSpot If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. But you might be surprised to learn that, as David Meerman Scott points out, "negative comments can sometimes be a good thing."
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Hubspot] How to Automate Your Social Media Marketing Like the Pros
    There are some great tools out there that will help you automate your social media marketing, and HubSpot is one of them. Connect with HubSpot Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Use the Right Tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 7, 2010
    [Hubspot] 7 Things Your Blog’s Sidebar Can't Live Without
    Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Connect with HubSpot Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. If you''re using HubSpot’s reporting tools, it''s easy to measure the success of individual landing pages.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Hubspot] The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]
    Of course, if this list isn't long enough to keep you satisfied this summer, you can always download a few of HubSpot's free marketing ebooks , too, such as the one below! Connect with HubSpot School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Click to Download ). Click to Download ).
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Hubspot] 4 Critical Ways Google+ Is Changing Search
    Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Connect with HubSpot Marketing is hard. Data helps drive sound decisions and even settle arguments. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Here''s how it went. Me: Hey Sam! Where''d you go?
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Hubspot] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
    Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. “But, you know, you are just marketing to people,” he adds.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [Hubspot] Yankee Magazine: Still Viable Thanks to Digital Content
    HubSpot customers are able to participate in a weekly Content Creation Camp that helps to frame out blog posts, subject lines, and effective publishing methods. Learn About HubSpot's Inbound Marketing Software. Connect with HubSpot The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Hubspot] 7 Tips for Stellar Social Media Community Management
    Next time you write an awesome blog post that you think will wow the pants off a particular social media community, use a third-party tool like HootSuite or HubSpot's social media tool to schedule which content you'd like to distribute on what channels and when. Connect with HubSpot Now what? Exercise the 80/20 rule. Test and optimize!
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] Avoiding the 5 Pitfalls of Free Content
    At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they've exhibited and thought leadership they've established by giving away free content on our blog. Connect with HubSpot According to John, the five problems with free content are: No accountability. Eroded Value. Blocked Revenue.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Hubspot] Blogging Leads to Sales
    In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. 'Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. What is a blog? Good luck!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 11, 2013
    [Hubspot] Sales Prospecting Perspective Weekly Recap - Week of January 7, 2013
    Inbound marketing has made great strides, with the help of HubSpot of course, and should be a part of any company's marketing strategy. We are back from our hiatus and hope everyone enjoyed their time with friends and family over the Holiday's. It’s a supplement to them.” Now, on to our weekly recap. Monday, January 7, 2013.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
    It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. However, everyone overlooked content. Hurray.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot] The Top 8 Priorities for Any One-Man Marketing Team
    HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! Especially for a small business. 1) Set strategic and measurable marketing goals.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] 20 Things Every Graduating Marketing Student Needs to Know
    The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future. It's college graduation season! What's missing? Academics. Don't be afraid of numbers. Experience.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Hubspot] 5 Steps for Creating Successful Lead Nurturing Campaigns
    good example of how to do this is in the chart above from one of HubSpot's customers. Connect with HubSpot When it comes to effective marketing automation , one of the best steps you can take is making sure your emails are properly set up for lead nurturing success. Define Your Audience and Segment. Set Up a Timeline for Your Emails.
  • VIEWPOINT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] All Real Salespeople Love Sales Leads (but there is a tiny caveat)
    Marketing automation companies also say they do this filtering; HubSpot , for instance. 'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The argument comes when salespeople define a lead. And Marketing’s failure….
  • WRITTENT  |  MONDAY, NOVEMBER 18, 2013
    [Hubspot] Top 25 Must Read Content Marketing Blogs
    Hubspot. 'The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. image credit: Flickr.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Marketing By Objectives « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! United States License.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Hubspot] 4 Ways News Releases Boost SEO
    The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Connect with HubSpot You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. Blow your own horn.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Hubspot] 7 Mobile Marketing Ideas for Budget-Conscious Super Bowl Marketers
    Connect with HubSpot This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies, such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. You decide.), QR Codes.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Hubspot] 20 Marketing Tricks to Get Your Kids to Simmer Down
    Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. We don't record HubSpot TV every Friday for nothing. Are you all pumped up for the 4th of July holiday? oh yeah, the kids are loose. When does school start up again? You're a marketer.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Hubspot] How Closed-Loop Marketing Works
    Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. Full Disclosure: HubSpot software allows you to implement closed-loop reporting.) This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. Let's find out!
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Hubspot] 6 Steps For Successful Content Marketing
    The Following is a guest post by John McTigue, the co-owner of Kuno Creative , a Certified HubSpot Partner agency based in Avon, OH. Connect with HubSpot You can read more from him on his blog or follow John on Twitter. Because getting found online is about competing for peoples' attention and consistently delivering the goods.
  • BLOG MY CALLS  |  THURSDAY, MAY 8, 2014
    [Hubspot] 4 Steps to Get Your Content Shared on Social Media
    This is something we haven''t yet mastered, but companies like Hubspot, Moz, Domo, and pubs like SEJ and SEW have. That''s why companies like Hubspot demand that every employee produces content and why companies like Domo demand that every employee is active on social media. 'You produce content.and then nothing happens. Just joking.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Hubspot] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    HubSpot). Before spending any money, make sure you set up goals for your advertising campaigns -- such as new leads (which you can track in a closed-loop marketing tool like HubSpot ) -- so you can determine if the money you''re spending is worth your while, Interested in learning more about how to use Twitter for business?
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Hubspot] 21 Reasons Why People Don’t Like Your Video
    Here are 2 things to ask yourself: Is my content under-appreciated because… HubSpot produced a great video about their product/services. Here is a video that makes me ask “What is HubSpot?!” So, our team has put together 21 (of the many) reasons why people don’t like your video. Google doesn’t like your video. Why not?
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Hubspot] Marketing Lessons from The Oatmeal
    This blog post is based off of David Garland's interview with Matthew Inman on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Matthew Inman, commonly recognized as The Oatmeal, has experienced a wide range of success in the online world. hours. How does he do it?
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] Best Practices for B2B Social Media Success
    According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    [Hubspot] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    HubSpot's Weekly Marketing Update Podcast With Mike Volpe. Interested in hearing what the CMO of HubSpot has to say about the stories in this week's round-up? There have been a number of major developments in the world of online advertising recently. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] Haunted House Uses Social Media to Generate 10,000% More Web Traffic
    Connect with HubSpot Nightmares Fear Factory , a haunted house located in Niagara Falls, Canada, considers itself "The World's Most Frightening Experience" and has a growing "chicken list" of over 100,000 people who bailed out mid-tour because they were too scared. The Approach. The Results. the Huffington Post, and Newsweek.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Hubspot] How Book Clubs Can Transform Your Social Media Strategy
    Join HubSpot for our fifth Twitter Chat tomorrow, January 24th, 3:30 PM ET. Connect with HubSpot Remember book clubs? Nerd alert! Regardless, the activity has some fundamental aspects that can teach marketers how to effectively use social media for inbound marketing. Invite Interested Readers. Pick the Right Book. Never been in one?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Practical Tips for Modern SEO From the Best Minds in Europe
    You can gather keywords from competitive tools like SearchMetrics , aHrefs , HubSpot''s Keywords and Competitive Intelligence , and use other keyword tools like Ubersuggest and HubSpot''s Keyword Tool. 'The only certainty in the SEO world -- or, really, the digital marketing world -- is change. Is this website written by experts?
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Hubspot] Why is My Website Traffic Down?
    HubSpot’s Referrals chart can help you understand this if you’re a HubSpot customer, by showing you your traffic over time by domain and which pages on that site referred that traffic. Connect with HubSpot It’s an uncomfortable situation to be in. Why or why not? Digging Deeper. What was the referring URL from them?
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Hubspot] Best Social Media Stats, Facts and Marketing Research of 2010
    Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Email.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    On Hubspot, Jay Gaines wrote How to Create a Focused and Structured Teleprospecting Team. 'Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween? At AG Salesworks, we celebrated by dressing up on Tuesday and having a potluck party. Some of them even decided to get into the Halloween spirit!
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Hubspot] The 2011 #Nifty50 Top Twitter Men Reprise
    Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Inbound Marketing University by Hubspot including certification. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. Chief Content Marketer Magazine. Website Magazine. DMNews Magazine.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Hubspot] 5 Tips for Managing LinkedIn Groups
    At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers. Connect with HubSpot In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. Grow a community of advocates. The pros and cons?
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
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