HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Hubspot] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
Smart content tools, like HubSpot's smart CTAs , can also extend this adaptability to your website and landing pages. The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. mean, just what drives all this highly adaptive content? What is Smart Content? How Smart Content Works.
HUBSPOT | FRIDAY, JUNE 24, 2011
[Hubspot] 9 Ways to Instantly Improve Your Content
Connect with HubSpot Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. The problem is, this critical component often get delegated to the lower rungs of the priority ladder. Ways to Create Awesome Content.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Hubspot] 4 Simple Steps to Get Ramped Up With Mobile Marketing
Connect with HubSpot It's no secret that, in our society, mobile devices are more pervasive than computers. Five times as many people have cell phones compared to PCs , states an Impiger Mobile report. If you haven't spent much time designing your mobile marketing strategy , no worries. This post will help you get ramped up.
HUBSPOT | TUESDAY, MARCH 22, 2011
[Hubspot] 3 Ways to Build an Awesome Social Selling Machine
The thesis behind HubSpot's success is that people are becoming incredibly good at doing research on the internet. If you want to learn more about how to build a social selling machine with HubSpot. Connect with HubSpot It’s really easy to find all sorts of selling "experts" on the internet. Do Your Research.
HUBSPOT | TUESDAY, JUNE 12, 2012
[Hubspot] Twitter Launches Tailored Trends, Making Newsjacking Even Easier
For instance, if we here at HubSpot notice "Penguin Update" trending, we're going to do some investigating to see if there's a new algorithm update we should be writing about. Step aside, Facebook -- today's most notable news update is coming out of its northern California competitor. So, what exactly are Twitter Tailored Trends?
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Hubspot] Demandbase: A New Twist In The Lead Management Automation Market
would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. I’m sure I forgot a few.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Hubspot] How to Decode Web Design Language for Marketing Mortals
For example, on the HubSpot CMS , all blog article titles are automatically wrapped in H2 header tags (that’s HTML). Connect with HubSpot Talking to your web designer can be a daunting task for many marketers. It’s time to put an end to all the madness! HTML: Website Structure. Those tags are HTML. CSS: Website Appearance.
HUBSPOT | MONDAY, JANUARY 9, 2012
[Hubspot] How a 9-Year Old Successfully Newsjacked the GOP Primary
Connect with HubSpot This is a guest post written by Ilya Mirman. Ilya has spent the past decade as VP of marketing for some of Boston's coolest software companies. He can be reached at www.ilyamirman.com. Journalist Darren Garnick and his 9-year old son Ari did some very cool "newsjacking" recently. Really. Media training is all about ATM.
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
HUBSPOT | FRIDAY, JULY 13, 2012
[Hubspot] Answers To Your Top 7 Questions From the Science of Inbound Marketing
Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. So for now, that record is still held by, well, HubSpot. but we gave ourselves a run for our money ;-). Good question.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Hubspot] 5 Internet Marketing Metrics Not to Obsess Over
Connect with HubSpot Analytics is an important part of inbound marketing. Marketers should constantly be measuring their marketing to refine programs, improve upon under-performing initiatives, and decide which marketing channels they should focus on. But when it comes to measuring marketing, sometimes it's hard to know which metrics to use.
HUBSPOT | FRIDAY, JANUARY 21, 2011
[Hubspot] How to Place Your Ad on NYTimes.com for $50
We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot The world’s leading publication offers custom ads for small businesses, and they might be well worth your time.
HUBSPOT | MONDAY, DECEMBER 10, 2012
[Hubspot] Is 'Sex' Still an Email SPAM Trigger Word?
So we pinged our favorite email deliverability expert, HubSpot's Email Delivery Specialist Evan Murphy, and asked him to help us out. It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder. That word is (you guessed it): "Sex.". Read on. Double whammy!
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Hubspot] 24 More of the Best Facebook Guides, Stats and Rants of 2012
10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
HUBSPOT | TUESDAY, NOVEMBER 30, 2010
[Hubspot] Improve Search Rankings with Effective Link Building
HubSpot also provides link research tools as a part of our integrated marketing software. Here's an example of how you can do research to work out link strategy using HubSpot. Try HubSpot's Free Trial for Effective Inbound Link-Building! Try a HubSpot 30 Day Free Trial to find out for yourself. Connect with HubSpot
HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
[Hubspot] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
For example, I ran a quick analysis of HubSpot's Twitter activity so far today, and here are the trends for our account: You can see that today, we've been talking about blogging, email, newsjacking , etc. Well, from the beginning of whenever they started tweeting, that is. that it had amassed more than 200 million monthly active users.
HUBSPOT | MONDAY, JANUARY 31, 2011
[Hubspot] How Do You Make the Most of Web Ads? [Marketing Cast]
Connect with HubSpot In an effort to capitalize on cross-channel marketing, many businesses experiment with online ads. Web ads can be used to promote new content offers or product discounts. But how do you ensure your online ads generate maximum conversions? All this effort is made in order to draw lots of clickthroughs.
HUBSPOT | FRIDAY, MARCH 11, 2011
[Hubspot] Tim O'Reilly: Building Brands and Seeing Patterns
Connect with HubSpot At South By South West Interactive, Tim O'Reilly took the stage for an interview with Jason Calacanis. Many see O'Reilly, the founder and CEO of O'Reilly Media Inc., as the best computer book publisher in the world. He began writing books for technical subjects that hadn't been covered before. Building Brands. Web 2.0
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Hubspot] 7 Common SEO Myths to Throw Out the Window Immediately
Years ago, when HubSpot first started teaching people about search engine optimization, one rule was essential: Above all else, create high-quality, useful content. To say "SEO has changed a lot” would be the understatement of the decade. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it.
HUBSPOT | WEDNESDAY, JANUARY 1, 2014
[Hubspot] 7 Marketing Resolutions to Start the New Year Right
And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! 'The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year. Are any of your resolutions marketing-related? 1) Focus on mobile.
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Hubspot] 4 Detrimental Dont's in Higher Education Marketing
Connect with HubSpot Imagine a prospective college student just set out on a search for the right institution. This student isn't yet ready to sit down with an admissions counselor, apply for financial aid, or even visit the school. Taking steps to remedy these mistakes can help boost enrollment. Don't Ignore the Top of the Funnel.
HUBSPOT | FRIDAY, JUNE 28, 2013
[Hubspot] The Ultimate Editing Checklist
Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). 'As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. Topic Selection. Does this topic align with our content strategy? Writing.
MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011
[Hubspot] B2B Company Websites
Two good examples of non boring – hubspot and Kinaxis. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
HUBSPOT | TUESDAY, JUNE 14, 2011
[Hubspot] 5 Website Metrics Every Marketer Should Be Tracking
Connect with HubSpot In the world of online marketing, everything can be measured. One of the great benefits of conducting marketing online is the fact that it is fairly easy to track views and conversions using analytics tools. But it can be easy to get lost in the statistics and graphs. Bounce Rate. Conversion Rate. Traffic Sources.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! Connect with HubSpot Dos 1. Don'ts 1.
HUBSPOT | TUESDAY, JUNE 29, 2010
[Hubspot] Help the Unemployed Stormtroopers [Comedy Video]
Connect with HubSpot After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos? Subscribe to our YouTube page. Unemployed Stormtroopers".
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] How to Breathe Life Into a Boring Email Newsletter
can tell you right now that there are people on HubSpot's own email list that don't give a whit (not a typo) about marketing automation, but are extremely interested in how to get leads from social media; and vice versa. Connect with HubSpot But there are awesome email newsletters out there. Poorly Segmented List. Or no one at all.
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] Free eBook: Generating Small Business Customers With Social Media
Small Business Social Media Marketing eBook View more documents from HubSpot Internet Marketing. Connect with HubSpot Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. Download the free eBook. How can blogs drive small business leads?
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Hubspot] LinkedIn Launches Dramatically Improved Version of LinkedIn Events
Connect with HubSpot Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Let’s take a look at what’s new and improved with LinkedIn Events , and how it will make your life as an event marketer easier. Personalized Event Recommendations. Better Search and Visibility.
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Hubspot] Think Outside Your Alumni Database: A Primer on Social Donor Management
Earlier this month we teamed up with HubSpot for a webinar on insights and practical advice for Social Donor Management , and how it can help you build a presence with your alumni and identify potential donors. Reunions and phonathons used to be the only ways advancement professionals could build relationships with their greater alumni base.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] How Awesome a Marketer Are You? [Marketing Quiz]
Share your email if you'd like to receive HubSpot's marketing insights! Connect with HubSpot You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box." A) Yes B) No.
HUBSPOT | MONDAY, NOVEMBER 22, 2010
[Hubspot] 7 Online Marketing Metrics to Beat Competition Online
The chart above, featuring a few of HubSpot's own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 1) Website Grade. Sign Up for HubSpot's Free 30-Day Trial! Connect with HubSpot Competition on the web is fierce. 2) Moz Rank. 3) Traffic Rank. 4) Blog Grade.
HUBSPOT | MONDAY, SEPTEMBER 26, 2011
[Hubspot] 7 SEO Twitter Tips to Rank Better in Search
Connect with HubSpot This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University. So how can you best leverage your Twitter account for search?
HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Hubspot] 6 Reasons Marketers Should Use Bing for Paid Search
This a guest post by Donald Nosek , VP business development at ymarketing , a full service digital marketing agency and sponsor at this year's HubSpot User Group Summit. Connect with HubSpot So, is your search marketing ready to help generate a year-end boost? Here are 6 reasons why digital marketers should use Bing for paid search.
WEBBIQUITY | MONDAY, JANUARY 9, 2012
[Hubspot] Best Twitter Tips, Tools and Tactics of 2011
Key Ways to Optimize Twitter for Search by HubSpot Blog. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. How can Twitter to used to support SEO efforts? There are 1.6
WEBBIQUITY | THURSDAY, JANUARY 30, 2014
[Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Users will spend 4.5
HUBSPOT | SUNDAY, DECEMBER 9, 2012
[Hubspot] The Instagram-Twitter Saga, and Other Marketing Stories of the Week
This week, we launched our newest HubSpot Excel template to help you determine SMART (specific, measurable, attainable, relevant, and time-bound) marketing goals for 2013. With only 16 holiday shopping days left, I would put good money on the probability that you were out hunting for gifts yesterday. Sigh.). the sky's the limit!
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot] 3 Ways to Get the Most Out of Inbound Press Releases
Connect with HubSpot Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media.
HUBSPOT | MONDAY, OCTOBER 24, 2011
[Hubspot] 5 Ways To Double Your Social Media Results
Connect with HubSpot This is a guest blog post written by Dave Larson, one-half of the voice behind @TweetSmarter , and an internet entrepreneur and investor. Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? Especially if you did nothing much different the day before.). Get Shared on Other Blogs.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Hubspot] 3 Marketing Lessons From Amazon's Web Strategy
Connect with HubSpot Compete.com regularly ranks the world's top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon, sitting at number 7, stood out to me immediately. No surprise here.
HUBSPOT | TUESDAY, JULY 26, 2011
[Hubspot] Video Streaming Is Now 39% of All Mobile Traffic [Data]
Connect with HubSpot A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube accounts for 52 percent of global video streaming.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Hubspot] Salespeople Need to Be Remarkable, Too
'When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
[Hubspot] Inbound vs. Outbound: What’s Better?
This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Hubspot] Where Leads Come From – Current vs. Best Practices
This is the approach that smart, savvy companies are using today – such as Marketo , Eloqua , Hubspot and the like. B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. Note that well over 1/2 – 63.3% In our opinion, this is unhealthy.
HUBSPOT | TUESDAY, DECEMBER 27, 2011
[Hubspot] How to Launch a Google AdWords Campaign the RIGHT Way
Connect with HubSpot So you’ve decided to try out a pay-per-click (PPC) campaign for your business. Awesome! Paid search is an extremely powerful tool and a valuable asset for enhancing your company’s online presence. Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot] Top 5 Tips for Creating Effective Forms
Connect with HubSpot This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. You can grab your free copy of the full ebook here. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. Tips for Creative Effective Forms. Reduce anxiety.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Hubspot] LinkedIn Share Button Now On More Than 100,000 Websites
If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. Connect with HubSpot Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. Sharing Is for B2B Too.
B2B IDEAS @ WORK | THURSDAY, MARCH 10, 2011
[Hubspot] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects. Follow these steps to join groups on LinkedIn: Log in to your LinkedIn Account. Submit relevant news article.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Hubspot] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
HUBSPOT | FRIDAY, JULY 20, 2012
[Hubspot] The Ultimate Marketing Playlist to Keep You Motivated This Summer
The Ultimate Marketing Playlist to Keep You Motivated This Summer from HubSpot on 8tracks. It's Friday afternoon, and it's summertime. Hopefully you'll be doing something in the sun this weekend, like sipping a fruity drink on the beach with the breeze blowing through your hair, your skin glowing, and sand between your toes. at all. Are you?
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Hubspot] 9 Common and Costly B2B Social Media Marketing Mistakes
Connect with HubSpot Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Not Trying To Generate Leads.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Hubspot] The Marketer's Guide to Pinterest SEO
For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. Optimization! To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search. 1) Choose an Optimized Company Username. and more!
HUBSPOT | MONDAY, DECEMBER 13, 2010
[Hubspot] No Time to Blog? Learn How To Make It Routine [Marketing Cast]
Connect with HubSpot Finding the time to blog is a frequent challenge for many marketers. In this episode of the Weekly Marketing Cast , David Meerman Scott advises businesses how to avoid a common time management trap by developing a routine. Develop a Blogging Routine. In many ways blogging reminds David of exercising.
HUBSPOT | MONDAY, APRIL 9, 2012
[Hubspot] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
If you're a HubSpot customer, you can use the Keywords Tool to see how you're performing. And if you're a HubSpot customer, you can create a landing page in minutes without calling IT or a designer. Connect with HubSpot Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. Monday.
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] How to Start a Lead Management Program in 9 Easy Steps
If you don’t have someone on your team with the resources and ability to keep the premium content flowing, find out where can you get it (Hint: The HubSpot Service Marketplace is a great place to start looking). Connect with HubSpot No two ways about it, starting a lead management program from scratch can be daunting. Now what?
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot] How to Transform Your Website With Four Magical Steps
Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. Connect with HubSpot Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. Take Me to Your Leads.
HUBSPOT | FRIDAY, MAY 11, 2012
[Hubspot] 5 Ways Marketers Should Be More Like Bob Marley
We've made similar connections in the past, most notably in the book, Marketing Lessons from the Grateful Dead , authored by HubSpot's CEO Brian Halligan and Marketing Strategist David Meerman Scott. Today marks exactly 31 years since the death of reggae legend Bob Marley. Don't be surprised! 1) Remix & Adapt. He did it for the people.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Hubspot] How to Do Great Marketing with (Almost) Zero Money
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of th eir wallets. Can you really market a business without a lot of money? We wrote this special post for March Marketing Madness. What do they care about?
HUBSPOT | WEDNESDAY, SEPTEMBER 14, 2011
[Hubspot] BREAKING: Facebook Announces New Subscribe Button
Connect with HubSpot This afternoon, Facebook announced the release of a brand new feature, the Subscribe Button for profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market. Main Functions of the Subscribe Button.
HUBSPOT | MONDAY, MAY 3, 2010
[Hubspot] How to Use a Blog to Increase Organic Traffic
For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot." Social Search for Lead Generation Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. Connect with HubSpot More indexed pages means more opportunities for keywords.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot] 5 Tips for Branding Your Business on Twitter
On-Demand Webinar: The Science of ReTweets With Dan Zarrella Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets! Connect with HubSpot Twitter can drive leads and sales. Branding Your Business on Twitter 1.
JUNTA 42 | TUESDAY, OCTOBER 13, 2009
[Hubspot] Content Marketing / Custom Publishing Research - Marketers Telling the Story
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot , Upshot and Junta42. Note: the study requires name and email to download and the 20-page eBook can be downloaded here ). The take : We are all publishers now. Measurement. The take : Wow! Content Where?
HUBSPOT | TUESDAY, JULY 23, 2013
[Hubspot] ESPN May Well Be the Smartest Media Brand on the Internet
m not sure if this is what he’ll be talking about at HubSpot’s INBOUND conference, but it’s less than a month away and I’m sure a lot of people are going to be hanging on his every word. The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company. Legacy Media.
HUBSPOT | WEDNESDAY, AUGUST 4, 2010
[Hubspot] 3 Online Marketing Metrics to Ignore
Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Are you one of them?
HUBSPOT | SUNDAY, AUGUST 11, 2013
[Hubspot] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). No Strings Attached (via HubSpot ). 'Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. In just a few minutes, you''ll be caught up on last week''s news and ready to rock your week ahead. Let''s get to it!
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Hubspot] Why YOU Are Your Business' Most Qualified SEO Expert
Connect with HubSpot Go ahead. Google your business! Don't be shy -- it's just as important as checking yourself out in the mirror before you leave for a job interview! Don't Let Others Do Your Googling for You. But there are still a huge swath of businesses that are letting someone else do their search engine optimization and Googling.
PAUL GILLIN | THURSDAY, JUNE 9, 2011
[Hubspot] How Much Should You Pay For Content?
Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends.
HUBSPOT | WEDNESDAY, NOVEMBER 24, 2010
[Hubspot] Answered: 6 Frequent Questions about Social Media Marketing
HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. Can social media be anti-social? Non-social?
HUBSPOT | FRIDAY, SEPTEMBER 30, 2011
[Hubspot] 3 Simple Design Tips to Make Charts That Don't Suck
Connect with HubSpot Raise your hand if you love data. Now raise your hand if data presented like this makes you want to stick a fork in your eye: It’s colorful. It’s brimming with data. But HOLY HORSESHOE is it confusing! Having data is awesome. Using it to persuade others is powerful. TIP #1: Make friends with white space.
HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
[Hubspot] The Painful Truth About Outbound Marketing Kittens [Humor]
Connect with HubSpot Kittens are so darn cute and fluffy, so it's not hard to understand how they could convince people do stupid things. Outbound marketing is one of them. Sure, on the outside -- just like kittens -- outbound marketing seems harmless. They're maniacal. They're deceptive. They're just plain evil. Come on.
HUBSPOT | THURSDAY, AUGUST 15, 2013
[Hubspot] The Only Time You Want Zero Engagement on Facebook
We put our heads together on the HubSpot marketing team and came up with the following checklist: 1) Examine frequency immediately. 'Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. As Christopher S. And that’s okay!
HUBSPOT | MONDAY, FEBRUARY 6, 2012
[Hubspot] The Simple Template for a Thorough Content Style Guide
Connect with HubSpot Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 1: Grammar. What do you abbreviate?
E-QUIP | TUESDAY, AUGUST 14, 2012
[Hubspot] E-Quip Blog: Is Solution Selling Dead?
HubSpot. Tuesday, August 14, 2012. Is Solution Selling Dead? Harvard Business Review recently published an article bearing the provocative title " The End of Solution Sales." The authors are not the first to make such a pronouncement. quick Google search reveals several articles and blog posts making a similar argument. Thats not new advice.
HUBSPOT | MONDAY, APRIL 18, 2011
[Hubspot] How to Use Your Site to Draw Email Subscribers? [Marketing Cast]
Connect with HubSpot In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge. Start with Good Content. Nurture These Visitors with Email.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Hubspot] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
For example, if a HubSpot prospect didn''t have landing pages, I might infer that lead generation is a challenge he or she is facing; thus, in the emails leading up to a connect call, I will send along a recent blog post on improving lead generation, and a traffic and lead calculator to help determine how many leads he or she needs to generate.
HUBSPOT | MONDAY, JANUARY 9, 2012
[Hubspot] A Marketer's Guide to Getting Past Email Spam Filters
Connect with HubSpot Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. 14 Things Not to Do If You Want Your Emails to Land in Inboxes. Don't buy or rent lists.
HUBSPOT | TUESDAY, JUNE 4, 2013
[Hubspot] How One Young Professional Deals With Ageism
work in the VAR channel here at HubSpot as a strategic channel account coordinator (it''s a mouthful). In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. Me: Hey Jessica! Thanks for joining me today. thanks for letting me eavesdrop.
HUBSPOT | FRIDAY, SEPTEMBER 2, 2011
[Hubspot] The 7-Step Program for Generating Leads With LinkedIn
Connect with HubSpot The following article is an adapted excerpt from our new ebook, How to Generate Leads Using LinkedIn. Grab your free copy here. So you're a LinkedIn user. You’ve populated your profile and joined groups. Maybe you've even started discussions and been answering some questions. Connecting = Top of Mind = Leads.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot] Proof That Your Audience Is Online
Connect with HubSpot Let me guess -- you are reading this article because you doubt your audience is online? Welcome to the club! Many marketers and business owners share your hesitation and dip their toes into the waters of inbound marketing with caution. Yes, Your Audience Is Online. First, you need to realize that your audience is online.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot] The Ultimate List: 24 of the World’s Largest Social Networks
Connect with HubSpot Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot] 5 Creative Ways to Recycle Content
Connect with HubSpot During a time when being eco-friendly and "going green" is the concern of many, how can marketers make sure they're also doing their part? E-C-Y-C-L-E. Recycle content , that is. And saving time and effort is still saving something , right? Use Ebook Excerpts for Blog Articles, and Vice Versa. Hurting for blog content?
HUBSPOT | TUESDAY, MARCH 27, 2012
[Hubspot] How to Decide Between a Dedicated or Shared IP for Email Marketing
Here is a list of the questions HubSpot asks of our own customers. Connect with HubSpot At last week's eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. This aspect of the decision is fairly straightforward.
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot] Book Review: Guy Kawasaki's Enchantment
Connect with HubSpot When Guy Kawasaki gave me the opportunity to read his new book Enchantment before it was released, I jumped at it. It turns out, my excitement wasn’t let down. The book is great. Guy defines Enchantment as the ability to fill people with “great delight.” Enchanting With Science.
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Hubspot] How to Squeeze More Lead Gen Juice From Your Social Presence
Or take it one step further with HubSpot's Welcome Application for Facebook , which enables you to create a custom tab with a form to generate leads directly within Facebook! Connect with HubSpot Are you juicing your social media presence for all it's worth? But are you aware of its potential as a lead generation tool?
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot] How to Be a More Agile and Effective Email Marketer
Connect with HubSpot With the winter holidays around the corner, you have probably started planning email marketing campaigns around the seasonal celebrations. In its purest form, this type of email marketing is a way for companies to piggyback on something timely. So how come marketers don’t do more of this?
HUBSPOT | TUESDAY, MARCH 1, 2011
[Hubspot] A 4-Step Guide to Producing Crowdsourced Video
Connect with HubSpot Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott. ” View complete video here! Coordination on Social Media.
HUBSPOT | FRIDAY, MAY 20, 2011
[Hubspot] How to Apply the Scientific Method to Web Analytics
Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Connect with HubSpot The takeaways? Identify what leads to dollars and cents. After ROI, measure engagement. Test form field quantities.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 6, 2013
[Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
HubSpot''s SVP of Sales and Services wrote a blog that included roleplays of situations in which sales reps can help prospects understand the positive implications of moving forward with a product or solution. 'Good morning, Sales Prospecting Perspectives readers, and Happy December! We hope they''re helpful in these final weeks.
HUBSPOT | SUNDAY, SEPTEMBER 30, 2012
[Hubspot] Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
HubSpot’s Heading to Dublin, Ireland. Take a look at our this video that explains more about our European expansion: The new HubSpot office will be opening January, 2013 and is on pace to provide 150 new jobs within 3 years. Autumn is here! Can you feel it? It’s the time of year for changes all around. Simple as that. Hello, Europe!
HUBSPOT | WEDNESDAY, MAY 4, 2011
[Hubspot] One Third of U.S. Online Ads Now Served By Facebook
Connect with HubSpot According to comScore, 1.1 trillion ads were served to U.S. internet users in the first quarter of 2011. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. That's right -- you read that correctly. Facebook now serves nearly one third of all online advertisements in the U.S. percent. in 2009 to $.49
HUBSPOT | TUESDAY, OCTOBER 26, 2010
[Hubspot] 6 Easy Ways to Get More Visitors to Your Blog
Connect with HubSpot A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. Make Your Blog Title Interesting and Engaging. ”). Be unique.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Hubspot] Google+ Launches New Features, Adds Support for Google Apps
Connect with HubSpot News related to Google+ has been slow in recent months. Hopefully, Google is working on business profiles for its social networking platform. However, today we got some exciting news. Not as exciting as business profiles, but close. According to Google, to date, 1 billion posts have been shared on Google+.
HUBSPOT | SUNDAY, OCTOBER 28, 2012
[Hubspot] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
Option two would be to learn from our latest study based on real results from HubSpot’s 7,000 customers. Isn’t it scary how quickly the marketing world is moving these days? Search engines and social networks will roll out a new feature one week, then BOO! Twitter Launches Gender Targeting For Advertisers, From Marketing Land.
HUBSPOT | THURSDAY, FEBRUARY 23, 2012
[Hubspot] How to Customize Your Social Updates for Facebook and Twitter
Connect with HubSpot Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. For the savvy inbound marketer, those days are over. 1) Length. 2) Photos.
HUBSPOT | MONDAY, MAY 30, 2011
[Hubspot] YouTube Celebrates 6th Birthday With 3 Billion Views Per Day
Connect with HubSpot YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute. YouTube has surpassed the 3 billion views-per-day mark.
HUBSPOT | THURSDAY, SEPTEMBER 15, 2011
[Hubspot] 3 Essential Benchmarks for Lead Nurturing Campaigns
Some analytics programs, including HubSpot's Advanced Marketing Analytics , will show you a "reverse funnel analysis," which enables you to see which pages led to conversions. Connect with HubSpot When it comes to lead nurturing , the difference between effective campaigns and scheduled spam often boils down to the details.
HUBSPOT | MONDAY, MARCH 14, 2011
[Hubspot] 6 Lessons for Spreading Ideas from TED
Connect with HubSpot June Cohen, executive producer at TED , took the stage in Austin, TX at South By South West Interactive to talk about radical openness and spreading ideas. TED was orginally founded in 1984 as a conference to celebrate technology, entertainment and design. As TED opened up its content, it started to challenge itself.
TOMORROW PEOPLE | FRIDAY, MARCH 22, 2013
[Hubspot] Closed Loop Marketing: The Personal Touch
HubSpot , for instance, provides a great tool which allows you to implement closed loop reporting. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? The first question you are probably asking is, “What is closed loop marketing?”. Arrival.
HUBSPOT | MONDAY, APRIL 26, 2010
[Hubspot] Improving Sales and Marketing Alignment: The Marketing and Sales SLA
We use this technique at HubSpot ourselves. Examples of Sales and Marketing SLA Charts: Note: numbers are not actual HubSpot statistics. to have access to these charts for use in your own presentations Connect with HubSpot If the two departments are managed as separate silos, the system fails. The Solution.