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    [Hubspot] 25 Ways to Get More Social Media Followers
    Track your brand in social media using HubSpot's social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. Connect with HubSpot Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Enable Social Sharing.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Hubspot] How to Crowdsource Videos for Your Business [Marketing Cast]
    Connect with HubSpot Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.
    [Hubspot] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights.
    [Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    What industry keywords do you want to rank for on Google? I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 2) We''ll give you a week''s worth of blog topics based on those keywords. stare at my screen -- the cursor taunting me maniacally. Just keep reading.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    Connect with HubSpot As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing.
    [Hubspot] 5 Tips to Be a Lean, Agile Inbound Marketer
    One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Connect with HubSpot The Lean Startup 's most fervent evangelists tend to be product teams at technology startups, but it includes a series of important lessons for inbound marketers. Lean What? WRONG!
    [Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Use social media to generate leads and connect with prospects. Topic #2.
    [Hubspot] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. My name is Dan, and I’m addicted to inbound marketing. Bored yet? The first point of that presentation?
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    This post originally appeared on HubSpot's Agency Post. used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
    [Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
    At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
    [Hubspot] 7 Online Marketing Metrics to Beat Competition Online
    The chart above, featuring a few of HubSpot's own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 1) Website Grade. Sign Up for HubSpot's Free 30-Day Trial! Connect with HubSpot Competition on the web is fierce. The lower this number the better.
    [Hubspot] Why Your Keyword Strategy Is Incomplete Without User Intent
    There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. Using a keyword analytics tool like HubSpot''s, investigate which keywords that are being used to find your website and, scanning through each one, search for elements of user intent.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] 6 Website Redesign Mistakes To Avoid
    This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot A website redesign can be a complex project with many moving parts. Here is a static URL: [link].
    [Hubspot] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    HubSpot. 8) Don''t be a wallflower. When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? — Emmie Martin.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] LinkedIn Hits 100 Million Members [Infographic]
    Connect with HubSpot LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. located in more than 200 countries and territories around the world.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Hubspot] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    Last September leading up to HubSpot's INBOUND event saw me at one of those jaded, gag-me-with-a-lanyard-already moments. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training. Day after day.
    [Hubspot] 16 Call-to-Action Formulas That Make People Want to Click
    HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action. would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It's hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study , 78% of B2B prospects kick off their buying processes by asking for network referrals. Recommendations are the next best thing.
    [Hubspot] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. 7) Search Bar (Must-Have). To the right, you can see an example of HubSpot''s Post Listing module in action in our Opinion section. Choices, choices. And no one wants that. 13) Social Plugins.
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Hubspot] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. FLEXFORCE was introduced to help customers have more flexible Salesforce consulting services. Save Money Pay only for the skills you need.
    [Hubspot] (Free Webinar) How to be a Marketing Superhero 2
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and in Ottawa , Toronto and Montreal Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training).
    [Hubspot] How to be a Marketing Superhero
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
    [Hubspot] Changing the game for Intelliflo - an inbound marketing case study
    This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations. It was expensive, untargeted and the sales team was shooting in the dark.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    11) HubSpot. Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. Source: Gawker. Source: The Huffington Post.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] 33% of Companies Have a Mobile Marketing Strategy [New Data]
    Connect with HubSpot Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers. Mobile Marketing Survey Findings. 1. Marketing Takeaway.
    [Hubspot] Why So Many Marketers Fail at Content Marketing
    Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads are higher quality than ''outbound'' marketing leads. The verdict is in. Content marketing works. Higher quality and more. We like that. Our experience at LogMyCalls indicates the same thing. Everyone doesn''t do it because it is hard.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] Why Spelling and Grammar Matter in Marketing
    No one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware. Connect with HubSpot It seems like an obvious statement: Spelling and grammar matter in marketing. It was only two letters, but those letters changed the message entirely. Probably not. Absolutely.
    [Hubspot] The line between Media and Brands is blurring fast
    Adobe owns, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. Foreign bureaus are falling victim to budget cuts.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Hubspot] How One Young Professional Deals With Ageism
    work in the VAR channel here at HubSpot as a strategic channel account coordinator (it''s a mouthful). In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. Me: Hey Jessica! Thanks for joining me today. thanks for letting me eavesdrop.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
    [Hubspot] 6 Social Media Measurement Questions You've Been Asking
    This type of closed-loop marketing is invaluable and is something you can do with HubSpot. 4. Some of the social media monitoring tools we mentioned during the webinar include Social Mention , Radian6 , PostRank , Authority Labs , HubSpot , Twitter Grader and Argyle. Connect with HubSpot How do you evaluate behavior ?
    [Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P.
    [Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.
    [Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts. The result?
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Hubspot] Which Social Networks Should You Be On? [Marketing Cast]
    Connect with HubSpot As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on? Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. Where Is Your Target Audience?
    [Hubspot] How to Create a QR Code in 4 Quick Steps
    Connect with HubSpot You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials! Steps to Create a QR Code. 1. Go for it.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] 7 Silly Hashtag Mistakes No One Should Make
    According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Hubspot] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
    [Hubspot] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. The best marketers I know are curious. They''re curious about the latest social media update. How Does Inbound Affect Marketing Budgets?
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Hubspot] 9 Things Sales Should Do To Help With Inbound Marketing
    Stand in Your Marketers Shoes For a Day. I try and do this as much as possible at HubSpot. For example at HubSpot we use a Service Level Agreement that assures all efforts are matched equally on both sides. Darion Miller is an Inbound Marketing Specialist at HubSpot. Connect with HubSpot Marketers thrive off of data.
    [Hubspot] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    HubSpot Experiment. HubSpot conducted this study from May 2 to July 13 of this year to determine if engagement increased if sending only to contacts with a proven track record of it. Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. archiving it).
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Get Your Content Ignored on Twitter
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). oh man, is there some cool stuff there for marketers! Use Advanced Search.
  • JUNTA 42  |  MONDAY, APRIL 26, 2010
    [Hubspot] How do you use Social Media?
    Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link!
    [Hubspot] Out with the Old (Marketing) And In With the New
    Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media. This traditional, one-way marketing doesn’t work anymore.
    [Hubspot] 5 Signs Your Call-to-Action Needs a Makeover
    Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. So an effective CTA equals more leads and conversions for you! Free whitepapers.
    [Hubspot] How to Become the Best Blogger in Your Niche
    Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.” Don''t believe me? It’s only logical. What can I write about?
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Hubspot] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Marketers don’t always have it so easy (wait. do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. What exactly is a 'marketing hack night'?
    [Hubspot] A Guide to Marketing Automation
    HubSpot's version of marketing automation attempts to break through these limitations and provide a more accurate form of segmentation and personalized communications. Stay tuned this month as HubSpot will be taking a look at some of the other key questions behind marketing automation. Connect with HubSpot Segmenting Leads.
    [Hubspot] 8 Modern Ways to Crush Your Trade Show Competition
    To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. This drew people in organically, provided them with unrivaled value, and kept HubSpot top of mind. 2. Connect with HubSpot
    [Hubspot] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). To top it off, they raised their hand.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
    [Hubspot] 3 SEO Lessons From Dreamforce
    While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. Connect with HubSpot Lesson #1: Remarkable Content Gets You Found. Lesson #2: Let Your Swag Drive People to You.
    [Hubspot] The 7 Aspects of Inbound Marketing Most People Screw Up
    When HubSpot acquired oneforty a few months back, we wrote a press release that consisted of a series of tweets. For example, when conducting A/B testing for landing pages here at HubSpot, we've taken snapshots of employees and tested conversion rates based on the pictures of different HubSpotters (talk about pressure!). don't.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Not Get ReTweeted
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
    [Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
    Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Hubspot] 10 Steps to Better Visual Marketing With Canva
    HubSpot (@HubSpot) May 16, 2014. Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Hubspot] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
    More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Connect with HubSpot We all know that starting a blog can feel daunting. That seems so depressing, why would anyone even bother starting a blog?
    [Hubspot] Improve Search Rankings with Effective Link Building
    HubSpot also provides link research tools as a part of our integrated marketing software. Here's an example of how you can do research to work out link strategy using HubSpot. Try HubSpot's Free Trial for Effective Inbound Link-Building! Try a HubSpot 30 Day Free Trial to find out for yourself. Connect with HubSpot
    [Hubspot] The Complete Checklist for Creating Compelling Calls-to-Action
    We use our brand colors (orange, slate grey, white, and blue) and our font family (Proxima Nova) to make the CTA look like it''s part of the HubSpot family. We do this all the time on our blog -- if you look at the CTA below, you might see a CTA for creating CTA templates (meta, I know) or a CTA for demoing HubSpot''s landing pages.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Hubspot] 3 Marketing Lessons from Seth Godin’s New Book "Poke the Box"
    David Meerman Scott, HubSpot's Marketer in Residence , was able to catch up with Seth about his new book and you can watch their interview below: We put our marketing hat on and found 3 key lessons businesses can learn from "Poke the Box:". 1. Connect with HubSpot Take Initiative. Embrace Failure. Failure should be cherished.
    [Hubspot] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    If you're a HubSpot customer, you can use HubSpot's marketing analytics tools to analyze which channels are driving traffic, leads, and customers, and compare metrics with competitors in your industry. Connect with HubSpot We are all living the marketing high life. Can This Last Forever? Social Media Capitalism. Take control.
    [Hubspot] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    But I like the approach Brian Halligan  uses at Hubspot in hiring and training their marketing organization for the new digital reality: They call them “ DARCs ” in that they hire and train marketers to be D igital-savvy, A nalytic folks who understand how to achieve R each with compelling C ontent in a S trategic way. 2011).
    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
    [Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. media.
    [Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Start Preparing Your Holiday Campaigns With Visual Content.
    [Hubspot] 5 Ways to Engage With Customers in Real-Time Marketing
    How would HubSpot react to news? HubSpot aspires to be a transparent company that respects its audience and responds to requests in real time. Within HubSpot, we also gain insights about what resources and topics our leads and prospects find valuable. Connect with HubSpot How can this research be translated to B2B?
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Hubspot] How to Kickstart Your Mobile Marketing [Marketing Cast]
    For instance, HubSpot offers a Mobile Theme Optimization that optimizes your blogs, websites, and landing pages for mobile viewing. Connect with HubSpot With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. Location Is Your Friend.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
    [Hubspot] Three Things Every Nonprofit Should Do in 2014
    The truth is, after three years running the Nonprofits Program for HubSpot, I''ve met only a handful of leaders each month that can actually read that statement above and say "Yeah -- that about sums it up." HubSpot''s Nonprofit Advantage team can help you with nurturing, too. Sound too good to be true? If so. keep reading. nonprofit
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Hubspot] 7 Smart Sales Applications of Marketing Intelligence
    We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
    [Hubspot] How to Master the Art of Exceptional Blog Titles
    HubSpot, for example, is running a campaign this month about marketing automation , and the following blog article appropriately targets that specific keyword. Connect with HubSpot Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] 15 Examples of Great Mobile Website Design
    Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. Now more than ever, businesses are focusing on creating delightful mobile website experiences.
  • WRITTENT  |  TUESDAY, MAY 21, 2013
    [Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
    ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
    [Hubspot] 10 Clever Website Error Messages From Creative Companies
    HubSpot. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. Tumblr.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Hubspot] Andrew Warner on the Marketing of
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Andrew Warner is the founder of , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Make Transcripts Available.
    [Hubspot] The Ultimate Guide for Mastering Long Tail Search
    You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts. Next, search for long tail variations of those terms using the 'Suggest Keywords' option in HubSpot's Keyword Grader tool or by using Google's Keyword Tool.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
  • HUBSPOT  |  TUESDAY, MAY 25, 2010
    [Hubspot] Free ebook: 15 B2B Marketing Facebook Success Stories
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
    [Hubspot] Why Every Business Blog Needs Evergreen Content
    The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Hubspot] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona. Solution.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Hubspot] How to Place Your Ad on for $50
    We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot The world’s leading publication offers custom ads for small businesses, and they might be well worth your time.
    [Hubspot] New Marketing Chart: Grading Your Creative Abilities
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. It also depends on their effort. Download the ebook now!
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Hubspot] Is Your Sales & Marketing Team Ready for a CRM?
    So if you're using, let's say, HubSpot as your marketing software and Salesforce as your CRM, your sales team never has to log out of their CRM to get all the juicy information you have about their leads. As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! What is a CRM? Here's why.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Hubspot] 8 Top-Notch Industry Conferences No Marketer Should Miss
    Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. Finally, a little shameless self-promotion courtesy of a recommendation by, well, @HubSpot. ZZZzzzzz. But that's not how marketing conferences need to be!
    [Hubspot] Savvy Week in Review: November 18th
    How to Optimize a PDF for Search by @hubspot. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Loved this reality check.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
    Postal Service campaign that has made some of us here at HubSpot a little queasy. HubSpot's recently released 2012 State of Inbound Marketing Report , which analyzes the effectiveness of various marketing channels, highlights this very discrepancy. Connect with HubSpot More direct mail? USPS' 'Every Door Direct Mail' Campaign.
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. Do you remember your first A/B test on email? I do. But that''s pretty much it. Ta-da!
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Hubspot] Content Creation Tips from Guy Kawasaki
    This blog post is based off of David Garland's interview with Guy Kawasaki on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. Connect with HubSpot Guy Kawasaki describes himself as a VC, writer, speaker, entrepreneur, and most importantly a recreational hockey player.
    [Hubspot] LoopFuse Captures More Web Traffic Data
    But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Users get a list of the assets ranked by number of page views.
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
    [Hubspot] Answers To Your Top 9 Questions About Using LinkedIn Ads
    Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers.
    [Hubspot] 5 Steps to Getting Started with Lead Nurturing
    Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. View the demo.
    [Hubspot] Social media success: Do you have the right people on the bus?
    Can people be re-trained to adopt a “social business” perspective?  In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The Methodology. The Experiment. The Analysis.
    [Hubspot] How to Create a Winning Contest with Social Media
    HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot It’s a fact: people like to win stuff. Tips and Takeaways. Track your success.
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