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  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] How to Make Marketing That People Love [Gapingvoid Cartoons]
    Connect with HubSpot Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. So basically, gapingvoid makes these awesome social objects in the form of cartoons. What's even cooler about gapingvoid is its stance on marketing. Our thoughts exactly!
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Hubspot] Checklist: How to Start a Business Blog
    View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. CONTENT. What’s remarkable?
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Here''s an example of social sharing buttons from a page of a HubSpot ebook. In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) 'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? Social Medi
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Hubspot] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. Note: HubSpot's Call-to-Action and Landing Pages tools make it very easy to A/B test CTA and landing page variations.). right? Absolutely! Tips to Improve Your Website Conversions.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] 5 Steps to a Successful Email Lead Nurturing Campaign
    View more presentations from HubSpot Internet Marketing. Connect with HubSpot I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. What does it take to put together a successful email lead nurturing campaign? Well, not a PhD or special expertise. Generate new leads?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Hubspot] 5 Marketing Lessons from Harry Potter
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. When J.K.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. Connect with HubSpot News happens in a flash, and thanks to social media, it travels even faster. Why is it important to be fast? hours. zTq8y3.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Hubspot] Answers to 31 Social Media Questions You're Too Shy to Ask
    For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Connect with HubSpot Answers to Your Google+ Questions.
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [Hubspot] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog.&# This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Please tell me more about that.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. 'Mobile advertising has been a hot topic lately.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Hubspot] 3 Live Landing Page Optimization Lessons
    Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. Connect with HubSpot Do you plan on optimizing your landing pages for higher conversion? That is great. All good ideas! Be Prepared for Validity Threats.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Hubspot] How Closed-Loop Marketing Works
    Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. Full Disclosure: HubSpot software allows you to implement closed-loop reporting.) This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. Let's find out!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Hubspot] How social media saved our church
    I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!) as a tribute to everyone’s support for 1,000 blog posts here on {grow}. By Judith Gotwald, {grow} Community Member.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Hubspot] Conversion Rate How-To: Call Tracking and Google Analytics
    According to Hubspot, MarketingSherpa, and Marketo, only about 2% to 5% of web leads (i.e. 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. They can even track caller lead quality and sales readiness.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] 3 Reasons Every Franchisee Needs Its Own Website
    At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. Connect with HubSpot Franchise businesses employ over 7 million people in the U.S. Not convinced? You Will Get Found More Often. How awesome is that?!
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Hubspot] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
    HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. Connect with HubSpot It's a fairly simple concept. The more offers you create, the more opportunities for conversion. More leads! By creating an arsenal of offers!
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 6 Lessons For Awesome Email Marketing From Threadless
    As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Connect with HubSpot Their product—the Tees—are also their content. It bombs?
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Hubspot] Communicating With Your Customers: A Marketer’s Analysis
    One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication with customers occurred. HubSpot communicates actively with its leads as well as its customers post-sale. Connect with HubSpot How Much Communication is Too Much? But is it too much or too little?
  • BLOG MY CALLS  |  THURSDAY, JANUARY 16, 2014
    [Hubspot] Call Leads Quickly: Some Stats and An Argument
    Companies like Marketo and Hubspot believe in a long process of lead nurturing. This method is what Hubspot, Marketo and other companies espouse. If you''re Hubspot and you''re making over $50 million a year, you probably can sit back and wait for people to raise their hands. Both sides are viable. One side is aggressive.
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Hubspot] Blogging Leads to Sales
    In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. 'Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. What is a blog? Good luck!
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] How to Fail at Marketing Automation
    Connect with HubSpot Imagine this: You run the marketing team at a medium-sized company, you have a blog with some great content -- and now you’re beginning to think about marketing automation. How do you make sure it’s successful? Simple. Just ask yourself this question: What is the goal? To improve my nurturing process".
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Hubspot] How to Get Found Online As a Local Business [Marketing Cast]
    Connect with HubSpot Trying to get found online as a local business comes with both advantages and challenges. In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Connect with Industry Thought Leaders. Have you been following a popular blog in your industry? Share them with us!
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Hubspot] How to Encourage Engagement on Facebook
    Connect with HubSpot With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. There was a 27.0%
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
    It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. However, everyone overlooked content. Hurray.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Her recommendation?
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Hubspot] 7 Lead Gen Opportunities PR Pros Should Seize
    For example, on HubSpot's Slideshare account, we added slides at the end of recently created and older, high performing decks. In August 2011, HubSpot sponsored Salesforce's Dreamforce event and used the opportunity to generate leads. Most people don't think of PR professionals and brand marketers as lead generators. SlideShare.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
    Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? I have included the text of each video.).
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Hubspot] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now!
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Hubspot] Top Questions You Asked about Producing a Webinar
    This month, for instance, we at HubSpot were able to attract 10K leads from our big webinars. Connect with HubSpot Webinars can be a strong lead generation tool for businesses. So are you leveraging this channel for what it’s worth? In most cases, your webinars should be free. In what ways can you promote a webinar?
  • VIEWPOINT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] All Real Salespeople Love Sales Leads (but there is a tiny caveat)
    Marketing automation companies also say they do this filtering; HubSpot , for instance. 'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The argument comes when salespeople define a lead. And Marketing’s failure….
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Hubspot] Twitter To Start Displaying Promoted Tweets in User Streams
    Connect with HubSpot Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Marketing Takeaway. Social networks are growing up.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Hubspot] 5 Actionable Insights to Extract From Your Landing Page Analytics
    If you're a HubSpot customer, you can easily find them in HubSpot's revamped Landing Page Analytics tool , which aggregates the data from your landing pages all in once place. Connect with HubSpot Your landing pages are critical to your effectiveness as an inbound marketer. And where there are landing pages, there is data.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Hubspot] 4 Marketing Lessons From Steve Jobs [Marketing Update]
    Connect with HubSpot In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. This week on the Marketing Update , Karen Rubin and Kipp Bodnar discussed lessons marketers can learn from Jobs. Below are some of our favorites and how they apply to marketing.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Hubspot] Must Watch: 12 Awesome Social Media Tutorials
    Connect with HubSpot For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions. This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Hubspot] 20 Inspiring SlideShare Presentations Every Marketer Should See
    10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World's Most Captivating Presenters from HubSpot All-in-one Marketing Software. 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 9 Tips From the Greatest Viral Content Genius on the Planet
    More of Zimmerman''s secrets and tips to content virality can be found below, but you can flip through some of his ideas regarding what makes content explode in popularity in this SlideShare: 9 Tips for Making Your Content Go Viral From Gawker''s Most Successful Writer from HubSpot All-in-one Marketing Software. I get paid to have fun.".
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Marketing By Objectives « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! United States License.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). 'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] 3 Ways Men and Women Respond Differently to Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In my survey, I found a few interesting differences between men and women and how they share presentation content in social media.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] 20 Things Every Graduating Marketing Student Needs to Know
    The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future. It's college graduation season! What's missing? Academics. Don't be afraid of numbers. Experience.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Hubspot] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets, From HubSpot. To learn more about Lead Generation Cards and how to use them, read our article on the HubSpot blog. 'It''s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. Yahoo!
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Hubspot] 11 Clever Ways for Marketers to Reconvert Their Leads
    For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. For HubSpot customers, the Conversion Assists tool and the Landing Page Analytics tool can both help you conduct this analysis.). Say hello to Johnny the prospect. He's to your right. not so fast. is included. Wowza!
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Hubspot] 7 Things People Don't Say About Advertising
    Connect with HubSpot The Internet is full of memes , units for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. This blog collects photos with text submitted by marketers, poking fun at common marketing ideas and practices.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Hubspot] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot The point is, it can (and should!)
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Hubspot] 7 Tips for Stellar Social Media Community Management
    Next time you write an awesome blog post that you think will wow the pants off a particular social media community, use a third-party tool like HootSuite or HubSpot's social media tool to schedule which content you'd like to distribute on what channels and when. Connect with HubSpot Now what? Exercise the 80/20 rule. Test and optimize!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. '22 years ago, something remarkable happened. lot has changed in 22 years. Cough.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    HubSpot. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? 33 Tweetable LinkedIn Tips. — Ethos3.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot] The Top 8 Priorities for Any One-Man Marketing Team
    HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! Especially for a small business. 1) Set strategic and measurable marketing goals.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] A Marketer's Guide to APIs
    You can also check out the HubSpot API documention to see how you can build applications and integrations using data from HubSpot. Connect with HubSpot Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Don’t panic.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Hubspot] Social Media Important to 90% of Marketers [New Data]
    Connect with HubSpot It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing. 10 Key Social Media Marketing Stats.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Hubspot] 4 Critical Ways Google+ Is Changing Search
    Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Hubspot] Is Outbound Marketing Dead?
    According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead , shortening their sales cycles and increasing their sales close rates. Especially when used with inbound marketing. It’s not that simple. Outbound Marketing''s Power Has Faded.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Hubspot] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.  by Joe Chernov | Tweet this. Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  2.     Faking praise. 
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. If you''re using HubSpot’s reporting tools, it''s easy to measure the success of individual landing pages.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Hubspot] How to Automate Your Social Media Marketing Like the Pros
    There are some great tools out there that will help you automate your social media marketing, and HubSpot is one of them. Connect with HubSpot Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Use the Right Tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 7, 2010
    [Hubspot] 7 Things Your Blog’s Sidebar Can't Live Without
    Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Connect with HubSpot Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Hubspot] 5 Steps for Creating Successful Lead Nurturing Campaigns
    good example of how to do this is in the chart above from one of HubSpot's customers. Connect with HubSpot When it comes to effective marketing automation , one of the best steps you can take is making sure your emails are properly set up for lead nurturing success. Define Your Audience and Segment. Set Up a Timeline for Your Emails.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Connect with HubSpot Marketing is hard. Data helps drive sound decisions and even settle arguments. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Deal with Negative Comments [Marketing Cast]
    Connect with HubSpot If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. But you might be surprised to learn that, as David Meerman Scott points out, "negative comments can sometimes be a good thing."
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Here''s how it went. Me: Hey Sam! Where''d you go?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Hubspot] The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]
    Of course, if this list isn't long enough to keep you satisfied this summer, you can always download a few of HubSpot's free marketing ebooks , too, such as the one below! Connect with HubSpot School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Click to Download ). Click to Download ).
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] Best Practices for B2B Social Media Success
    According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Hubspot] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
    Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. “But, you know, you are just marketing to people,” he adds.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] Avoiding the 5 Pitfalls of Free Content
    At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they've exhibited and thought leadership they've established by giving away free content on our blog. Connect with HubSpot According to John, the five problems with free content are: No accountability. Eroded Value. Blocked Revenue.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [Hubspot] Yankee Magazine: Still Viable Thanks to Digital Content
    HubSpot customers are able to participate in a weekly Content Creation Camp that helps to frame out blog posts, subject lines, and effective publishing methods. Learn About HubSpot's Inbound Marketing Software. Connect with HubSpot The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Hubspot] The Best B2B Marketing Ideas of 2010 – Q1 Review
    The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Click the underlined title to watch the show.).
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Luckily, there are a variety of social media management tools like HootSuite ( which now integrates directly with HubSpot! Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Let's get to it. Please. Bonus!
  • B2B LEAD BLOG  |  FRIDAY, JULY 20, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    section, but check out the full post on HubSpot to see for yourself. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! How People use Their Smartphones [Infographic].
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Twitter Tools to Enhance Your Marketing. Enjoy.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from HubSpot provides a great method to do just that – the Marketing Hack Night – and seven steps to ensure that this power-brainstorming/content and campaign development “party” creates fresh, orginal content that you can repurpose and leverage for countless lead generation activities. Enjoy! Enjoy. absolutely love this idea.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Hubspot] Best Social Media Stats, Facts and Marketing Research of 2010
    Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Email.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Hubspot] 20 Marketing Tricks to Get Your Kids to Simmer Down
    Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. We don't record HubSpot TV every Friday for nothing. Are you all pumped up for the 4th of July holiday? oh yeah, the kids are loose. When does school start up again? You're a marketer.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan  (@ bhalligan ): Get found! I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Hubspot] The Average B2C CPA is $149
    'According to INCREDIBLE research from Hubspot , the average B2C CPA is $149. That''s slightly lower than the average B2B CPA which is $264. The study also breaks down exactly which verticals have high and low CPAs. Why is the B2B CPA higher than the B2C CPA? The other factor is the sheer pool of potential customers. Do you know your CPA?
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Hubspot] Lead Nurturing 101
    According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. Instead of receiving an immediate phone call, those leads need to be nurtured, hugged and loved.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Salespeople Need to Be Remarkable, Too
    'When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Hubspot] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    HubSpot). Before spending any money, make sure you set up goals for your advertising campaigns -- such as new leads (which you can track in a closed-loop marketing tool like HubSpot ) -- so you can determine if the money you''re spending is worth your while, Interested in learning more about how to use Twitter for business?
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Hubspot] Is Google Abusing Its Monopoly Power?
    'This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Hubspot] 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
    20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. I''ve conducted quite a bit of research about social media marketing , and as a result, I''ve gotten quite a lot of insight into the tactics that do and don''t work. Check it out, and share your favorites using the tweet links below!
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Hubspot] 21 Reasons Why People Don’t Like Your Video
    Here are 2 things to ask yourself: Is my content under-appreciated because… HubSpot produced a great video about their product/services. Here is a video that makes me ask “What is HubSpot?!” So, our team has put together 21 (of the many) reasons why people don’t like your video. Google doesn’t like your video. Why not?
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Hubspot] 4 Ways News Releases Boost SEO
    The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Connect with HubSpot You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. Blow your own horn.
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    [Hubspot] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    HubSpot's Weekly Marketing Update Podcast With Mike Volpe. Interested in hearing what the CMO of HubSpot has to say about the stories in this week's round-up? There have been a number of major developments in the world of online advertising recently. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET.
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Hubspot] 6 Steps For Successful Content Marketing
    The Following is a guest post by John McTigue, the co-owner of Kuno Creative , a Certified HubSpot Partner agency based in Avon, OH. Connect with HubSpot You can read more from him on his blog or follow John on Twitter. Because getting found online is about competing for peoples' attention and consistently delivering the goods.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Practical Tips for Modern SEO From the Best Minds in Europe
    You can gather keywords from competitive tools like SearchMetrics , aHrefs , HubSpot''s Keywords and Competitive Intelligence , and use other keyword tools like Ubersuggest and HubSpot''s Keyword Tool. 'The only certainty in the SEO world -- or, really, the digital marketing world -- is change. Is this website written by experts?
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Hubspot] How to Use Mobile Applications for Inbound Marketing
    When we created HubSpot's Website Grader iPad app, HubSpot used a tool we developed called AppBlade to securely distribute its iPad app across a number of devices. Connect with HubSpot This is a guest post written by Gregory Raiz, the founder and CEO of Raizlabs. Think Beyond the Web. Design a Tool. Seems obvious, right?
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Hubspot] 11 Actionable Writing Tips [+Examples]
    Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. To keep ahead in the blogging rat race, you need to be constantly improving your writing.
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Hubspot] Marketing Lessons from The Oatmeal
    This blog post is based off of David Garland's interview with Matthew Inman on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Matthew Inman, commonly recognized as The Oatmeal, has experienced a wide range of success in the online world. hours. How does he do it?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Hubspot] How to Do Great Marketing with (Almost) Zero Money
    Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Hubspot] How Book Clubs Can Transform Your Social Media Strategy
    Join HubSpot for our fifth Twitter Chat tomorrow, January 24th, 3:30 PM ET. Connect with HubSpot Remember book clubs? Nerd alert! Regardless, the activity has some fundamental aspects that can teach marketers how to effectively use social media for inbound marketing. Invite Interested Readers. Pick the Right Book. Never been in one?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] Haunted House Uses Social Media to Generate 10,000% More Web Traffic
    Connect with HubSpot Nightmares Fear Factory , a haunted house located in Niagara Falls, Canada, considers itself "The World's Most Frightening Experience" and has a growing "chicken list" of over 100,000 people who bailed out mid-tour because they were too scared. The Approach. The Results. the Huffington Post, and Newsweek.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Hubspot] 5 Tips for Managing LinkedIn Groups
    At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers. Connect with HubSpot In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. Grow a community of advocates. The pros and cons?
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