SnapApp

SEPTEMBER 16, 2016

Amanda Zantal-Wiener, HubSpot. Take a trip down memory lane with this post from HubSpot detailing the history of blogging and what might come next. A Brief Timeline of the History of Blogging. If you work in content marketing, you probably blog for a living, which is pretty great. 5 Blog Post Ideas to Bring Variety to Your Content.

Content 48

Content Hubspot Opinions Internet Marketing 48

SnapApp

MAY 29, 2018

According to HubSpot , MEDDIC is best suited to complex enterprise sales, while BANT is more general-purpose. Bottom-funnel leads need a little push before they convert. Identify pain. What is the consequence of doing nothing? Why did you start looking for a solution? Is this contact going to influence others to purchase?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

JANUARY 29, 2015

Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. These stats come from a survey put together by HubSpot and Qualtrics, and offers interesting info on average cost per lead, why leads don’t convert, and MQLs mapped against revenue achievement.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

SnapApp

OCTOBER 28, 2016

Eddie Shleyner, Hubspot. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. The Art and Science of Emotional Engagement. 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity. Small But Mighty Marketing Tools Your Team Can Use Today.

Eloqua 48

Eloqua Banners Training Creativity 48

SnapApp

JUNE 13, 2013

What You Get Building upon our existing partner integrations, you can now elect to have question answer data appended and fed with leads into Marketo , HubSpot and ExactTarget - note this functionality already exists with our Eloqua Feeder integration.

Eloqua 48

Eloqua Lead Gen Marketo Hubspot 48

SnapApp

FEBRUARY 7, 2019

This example from Hubspot embodies these principles: Source. With a dynamic CTA, clear language, and simple but engaging design, it’s clear that this landing page removes any roadblocks for Hubspot’s visitors to convert, and ultimately, helps them increase conversion rate.

Conversion Rate 99

Conversion Rate Conversion Sales Qualified Leads Landing Pages 99

SnapApp

JANUARY 24, 2019

According to 2019 data from HubSpot, more than 40 percent of salespeople feel that prospecting is the most challenging part of the sales process. Ready to find out how you can use content to provide a personalized experience for prospects at every stage of the sales funnel? Let’s get started. Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SnapApp

MAY 14, 2019

According to Hubspot , the odds of a prospect becoming a qualified lead are 21 times greater when they’re contacted within five minutes, versus 30 minutes. Remember that you’re getting to know them and their pain points, so make sure you’re providing a customized message that will show the human side of your brand. Respond Quickly.

Lead Ranking 88

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 88

SnapApp

MARCH 10, 2015

Read On>> HubSpot: Why People Unfollow Your Brand on Social Media. HubSpot presents marketers with 3 reasons people unfollow brands on social media. It was a theme that was reinforced presentation after presentation. So how do we address this issue?

CMO 48

CMO Marketo Social Networks Hubspot 48

SnapApp

SEPTEMBER 9, 2016

"If you can become fluent in Excel, it enables you as a marketer to be 100 times more powerful at using data to drive your decisions, because you can analyze data from multiple systems and do analysis not possible in your software tools." -- Mike Volpe, Chief Marketing Officer at HubSpot. Demand generation is equal parts art and science.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

SnapApp

OCTOBER 12, 2018

Hubspot also found specifically in terms of sales follow up calls, a prospect is 21 times more likely to become qualified when contacted within five minutes following conversion. That’s not to say that rapid follow-up will translate to forcing a prospect who is simply interested into a buying process.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

DECEMBER 13, 2016

Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 48

SnapApp

OCTOBER 22, 2012

HubSpot: Marketing isn't all unicorns and kittens - it takes clever, creatively analytical minds - or sometimes the analytically creative - to stand out in the overwhelming sea of marketing channels. HubSpot is a perfect example of this and it shows in their Pinterest page - but yes, there are unicorns and kittens too.

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

SnapApp

JULY 10, 2015

Read On>> Hubspot: 15 Habits of Highly Effective Content Marketers (@davidlykhim). Read this article by Hubspot to find out how to become the best content marketer you can be. Competition is unpleasant, specifically when you’re the one losing. But it’s life. So how do you deal with the competition? or maybe we need better habits.

Marketo 48

Marketo Marketing Automation Services FAQ Custom Publishing 48

SnapApp

SEPTEMBER 25, 2013

Join Product Manager Caitlin Geissler and other SnapApp customers for this 30-minute, hands-on session and you’ll: Explore our integrated partnerships with Eloqua, ExactTarget, Hubspot, and Marketo. Learn how to make your data flow seamlessly from SnapApp into your marketing automation software.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Automation 48

SnapApp

OCTOBER 14, 2016

Karla Cook, Hubspot. A Simple Approach to Document Your Content Marketing Strategy. Keys to Effective Thought Leadership Content. The Empathetic Manager’s Guide to Preventing Team Burnout. Marketing and ad agencies are having a really tough time retaining top talent because they don’t fully support the wellbeing of their employees.

Thought Leadership 48

Thought Leadership Paid Search Agency Content Advertising Agencies 48

SnapApp

AUGUST 17, 2017

Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. . Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

SnapApp

SEPTEMBER 2, 2016

Margot Mazur, HubSpot. Learn straight from the experts about strategic blog outreach, PPC, maximizing long-form, and more. 8 Data-Backed Strategies to Increase Your Video’s Play and Conversion Rates. The popularity of video is certainly not going anywhere, and marketers are increasingly using it to increase conversion rates.

Video Marketing 48

Video Marketing Content Marketing Practices Stats 48

SnapApp

OCTOBER 24, 2018

As well as our integrations with Pardot , HubSpot , and Eloqua. More scoring opportunities Clearer buying signals Broader brand awareness Key discovery questions answered More qualified leads More targeted, better conversations. Learn more about the SnapApp and Marketo integration.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

SnapApp

JANUARY 12, 2017

At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. The quiz was timed and had a jeopardy-like format.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. The quiz was timed and had a jeopardy-like format.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JUNE 14, 2012

Sara Mauskopf ) The Hubspot Blog counts nine ways your Pinterest strategy can go horribly wrong. (By Search Engine Journal asks, where is your social media effort best served : in-house or with assistance from a third-party expert? (By By B rittany Leaning ) Social Media Club ?does

Social Media 48

Social Media Twitter Media Trends 48

SnapApp

JULY 15, 2016

Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization. . .

Conversion Rate 48

Conversion Rate Optimization Conversion Practices 48

SnapApp

OCTOBER 21, 2016

Tom Shapiro, Hubspot. In the wake of this ubiquity, massive implications exist for technology and privacy regulations. So what does this mean for marketers? How Emotion-Detection Technology Will Change Marketing. Imagine if you could change your marketing or advertisement based on the emotions of the person viewing it.

Internet Marketing 48

Internet Marketing Fulfillment Privacy Opinions 48

SnapApp

AUGUST 20, 2015

Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Image Credit: Hubspot. Here’s why short lead forms do the trick: Long lead forms cause high bounce rates. He found that three to four field forms maximizes conversions.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Ranking 48

SnapApp

JUNE 11, 2019

According to HubSpot, “This agreement details marketing goals, like number of leads or revenue pipeline; and the sales activities that’ll follow and support them, like engaging leads that were qualified by the marketing team.”.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

SEPTEMBER 23, 2016

Marisa Smith, HubSpot. You build them by conducting market research, and interviewing a group of existing customers to find out what makes them tick. Once you have a clear vision of your audience, make sure your content targets and supports that vision. . Are You a Great Boss or a Not-So-Great Boss?

Buyer Personas 48

Buyer Personas Ad Building Opinions Inbound Marketing 48

SnapApp

SEPTEMBER 9, 2016

Scott Lambert, HubSpot. For every one reputable piece of content, there could be a dozen sites that push untrustworthy or questionable content. The question is, then, how much do people trust what you produce? Find out here. Discover Where Your Competitors Are Beating You Online. It is a vital part of the free enterprise economic system.

Internet Marketing 48

Internet Marketing Trust Marketing Class Training 48

SnapApp

JULY 8, 2016

Karl Sakas, Hubspot. Why is this happening? eMarketer presents research that might give you some clarity regarding the effectiveness of your content. How to Diffuse a Client Freakout. When was the last time you fielded a call from an angry customer lashing out at your business due to dissatisfaction with your work?

Research 48

Research Emarketing B2B Sales Marketing Automation Services 48

SnapApp

MAY 31, 2016

In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content.

Design 63

Design Landing Pages Conversion Rate Buyer Personas 63

SnapApp

MARCH 1, 2016

” You would never go to Marketo Summit or Oracle’s Modern Marketing Experience and see Hubspot and Pardot exhibiting… what gives, Mark? ” Now most people probably read this article and thought to themselves, “What were they thinking inviting competitors to their conference?”

Peer-to-peer 69

Peer-to-peer Best Practices Conference Top of Funnel 69

SnapApp

AUGUST 12, 2016

Amanda Zantal-Wiener, HubSpot. Make sure you get the year started off on the right foot – bookmark this post and cover all your bases to kick the year off right. 7 Ways to Build Credibility When You’re a New Leader. Congratulations! You’ve earned yourself a position of leadership at your company.

Personalization 48

Personalization Thought Leadership Opinions Internet Marketing 48

SnapApp

SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and what constitutes success.).

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 83

SnapApp

JULY 22, 2016

Lindsay Kolowich, HubSpot. Impressive as the results may be, marketing has become more dynamic than ever – especially online. With almost every business taking advantage of SEO , social media, and content, how can you stand out? How & When People Use Their Favorite Devices.

Social Media 48

Social Media Media Loyalty Television marketing 48

SnapApp

JULY 1, 2016

Corey Wainwright, Hubspot. Kim Kardashian-West, who literally wrote the book on selfies , is taking full advantage of today’s “selfie society,” which encourages personal interaction with brands with visual forms of user-generated content. Are you taking full advantage of it, too? How to Talk to Your Boss About Your Career Path.

Startups 48

Startups Loyalty Opinions Interactive Marketing 48

SnapApp

FEBRUARY 26, 2016

HubSpot also suggests that in addition to buyer personas, you should develop reader personas. Do they have any problems or obstacles? Are they team Daenerys or team Tyrion? Basically, who are they? These are important things you need to know in order to create content that really resonates.

Buyer Personas 59

Buyer Personas Webinar Metrics Social Media Practices 59

SnapApp

OCTOBER 2, 2018

According to HubSpot, 61 percent of B2B marketers in 2018 list “generating traffic and leads” as their top challenge. We know what you’re thinking… this isn’t exactly breaking news. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75