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  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Hubspot] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts? Hear that? It''s the winds of change. Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got. Tweet. How Authoritative Is Your Content?
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Twitter isn’t only read by other Twitter junkies , it shows up in Google too. Michael Trigilio? Tweet regularly.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Hubspot] How to Create a Facebook Page Vanity URL
    Connect with HubSpot If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 27, 2010
    [Hubspot] New Marketing Data: 2x PPC Performance with Social Media
    Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. If you think social media marketing has no impact on PPC performance, think again. Are you a PPC junkie?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Hubspot] How to Get More People to Register for Your Next Event
    According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
  • HUBSPOT  |  TUESDAY, NOVEMBER 30, 2010
    [Hubspot] LinkedIn Releases Offical Share Button
    Connect with HubSpot Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Marketing Takeaway. Head on over to LinkedIn to try out your share button today.
  • HUBSPOT  |  MONDAY, MARCH 26, 2012
    [Hubspot] Why Every Marketer Needs Closed-Loop Reporting
    As an example, let’s explore the lead intelligence of a company that became a HubSpot customer. Authored by Mike Volpe, HubSpot's CMO, the post will walk you through the steps of setting up your own waterfall chart. 6) Keep Your Cost-Per-Lead Low. Connect with HubSpot What Is Closed-Loop Marketing?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Hubspot] Top 10 Guest Posts You May Have Missed
    How to Use Great Story-Telling to Engage Prospective Buyers (Mike Volpe of Hubspot). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here. We hope you enjoy them.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Hubspot] How to Use Dynamic Content for "Smarter" Marketing
    Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Hubspot] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    And if you want even more about how to make paid search work for you -- or you''re interested in understanding more of the changes Google has planned -- register for our free webinar with HubSpot on June 6th. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready? Understanding User Context.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Hubspot] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Read more marketing tips from HubSpot Partner agency BluLeadz by subscribing to their blog. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. Here are 19 quick tips to help jazz up your email subject lines.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Hubspot] Foursquare: 3400% Growth In 2010 [Infographic]
    Connect with HubSpot One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. In the past, we have reported how local businesses can use Foursquare to their marketing advantage.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Hubspot] Must-Attend Marketing Events of 2014
    HubSpot’s Inbound 2014  (September 15-18) – Boston, MA. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? These are our top marketing event picks for 2014: January. February. March. April.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 14, 2010
    [Hubspot] Poll: Marketers Uncertain About Lead Value
    If your answer is “Don’t Know,” add yourself to the majority of marketers who gave the same answer in a recent HubSpot poll. If you are unsure about your cost per lead, consider reading HubSpot's 2010 State of Inbound Marketing report. Connect with HubSpot How much is a referral lead worth to you?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Hubspot] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
    Connect with HubSpot To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. And by "most popular," we're referring to web traffic here. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. Fewer than 33.5
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    If you don't already have a HubSpot account, Register for a free Marketing Grader Account. If you already have a HubSpot account, sign in! You're a rockstar inbound marketer. Come on, what's more rockstar than that? There's just one thing getting in between you and inbound marketing dominance -- your competitors. Set Up the App. Voila!
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Hubspot] 14 Content Marketing Quotes to Live By
      @tammie_egloff according to @hubspot. Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing ).    Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.  I thought I'd share them here.
  • HUBSPOT  |  FRIDAY, JANUARY 7, 2011
    [Hubspot] 6 Qualifications for an eCommerce Click and Mortar Business
    You should consider hiring an employee or intern that qualifies for what HubSpot Founders Brian Halligan and Dharmesh Shah refer to as a “Digital Native” These types of employees can have dramatic effects on your business and can really propel your profit growth. Connect with HubSpot Technology Resource / Willing to Learn.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Hubspot] How to Increase Your Click-Through Rate by 1300%
    Here at HubSpot, we used the first call-to-action button on our product pages for years because it performed fairly well. Connect with HubSpot Think you can guess which of the following call-to-action buttons generated 13 times more clicks than the other? And The Winner Is. Drumroll, Please). As such, regular A/B testing is a must.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Hubspot] New Data: You Should Email Your List More Often
    Connect with HubSpot In yet another surprising finding from my upcoming Science of Email Marketing Webinar , I found that the conventional wisdom about sending frequency could be wrong. For more discoveries like this, don't forget to register for the Science of Email Marketing webina r! Live Webinar: The Science of Email Marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. 22 years ago, something remarkable happened. Think about it. Cough. Yikes!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Hubspot] Your Designers Are Not Artists, and You Need to Stop Thinking That Way
    As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. P.S. If you''re a designer reading this, you may be interested in designing templates for the HubSpot Template Marketplace.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. For inbound marketers -- and here I'll paraphrase a popular adage from HubSpot CEO Brian Halligan -- what matters is the size of your brain, not the size of your wallet. Connect with HubSpot Why's that," you say?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
    Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard. Tweet This Stat!
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Hubspot] 10 Fascinating and Festive Holiday Infographics
    Happy holidays from the HubSpot team! Connect with HubSpot It's that time of year again. We're about to embark on a new year, we're in the thick of the holiday season, and we're reflecting upon the past 12 months -- the same "woulda, coulda, shoulda" thoughts that pop into every inbound marketer 's mind. How Much Will You Spend?
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Hubspot] 3 Ways to Turn Your Company Into a Blogging Machine
    At HubSpot, even though we use our own software and we also showcase case studies from customers. Connect with HubSpot Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. Marketing Takeaway.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. It''s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. The sweet spot?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] 5 Simple Steps to an Awesome LinkedIn Company Page
    function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.). Connect with HubSpot The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here. With that in mind, here are 5 steps to complete your company page. 1. Post Jobs. Promote.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Hubspot] 25 Ways to Get More Social Media Followers
    Track your brand in social media using HubSpot's social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. Connect with HubSpot Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Enable Social Sharing.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Hubspot] 6 Ways to Transform Your Marketing with Data
    We measure everything here at HubSpot, but it turns out it's not just because we're a bunch of dataheads. Not only did we want to know ourselves, but this data - now published as a HubSpot ROI report - serves as a powerful tool to show the success our customers see using our software and methodology. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    What industry keywords do you want to rank for on Google? I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 2) We''ll give you a week''s worth of blog topics based on those keywords. stare at my screen -- the cursor taunting me maniacally. Just keep reading.
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Hubspot] 7 Online Marketing Metrics to Beat Competition Online
    The chart above, featuring a few of HubSpot's own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 1) Website Grade. Sign Up for HubSpot's Free 30-Day Trial! Connect with HubSpot Competition on the web is fierce. The lower this number the better.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    This post originally appeared on HubSpot's Agency Post. used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Hubspot] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. My name is Dan, and I’m addicted to inbound marketing. Bored yet? The first point of that presentation?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Hubspot] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. 51% of active Twitter users follow companies, brands or products on social networks.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    Connect with HubSpot As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Hubspot] How to Crowdsource Videos for Your Business [Marketing Cast]
    Connect with HubSpot Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
    Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Hubspot] 16 Remarkable Web Analytics Guides, Tips and Techniques
    Ways to Make Your Marketing Analytics Actionable by HubSpot. How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? They’ll be able to come in, ask many questions, identify the company goals and then say something like… “The marketing engine infrastructure should be built on SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, Authority Rank, and Unbounce.”
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Hubspot] 5 Tips to Be a Lean, Agile Inbound Marketer
    One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Connect with HubSpot The Lean Startup 's most fervent evangelists tend to be product teams at technology startups, but it includes a series of important lessons for inbound marketers. Lean What? WRONG!
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] 6 Website Redesign Mistakes To Avoid
    This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot A website redesign can be a complex project with many moving parts. Here is a static URL: [link].
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Hubspot] How One Young Professional Deals With Ageism
    work in the VAR channel here at HubSpot as a strategic channel account coordinator (it''s a mouthful). In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. Me: Hey Jessica! Thanks for joining me today. thanks for letting me eavesdrop.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Hubspot] B2B Company Websites
    Two good examples of non boring – hubspot and Kinaxis. I do like click to chat – but mostly see on b2c sites. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Learn more here ).
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. 7) Search Bar (Must-Have). To the right, you can see an example of HubSpot''s Post Listing module in action in our Opinion section. Choices, choices. And no one wants that. 13) Social Plugins.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] LinkedIn Hits 100 Million Members [Infographic]
    Connect with HubSpot LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. located in more than 200 countries and territories around the world.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
    It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. Of course content is not king. Hurray. It gets worse.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Hubspot] Why Your Keyword Strategy Is Incomplete Without User Intent
    There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. Using a keyword analytics tool like HubSpot''s, investigate which keywords that are being used to find your website and, scanning through each one, search for elements of user intent.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
    At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, MARCH 4, 2010
    [Hubspot] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] 33% of Companies Have a Mobile Marketing Strategy [New Data]
    Connect with HubSpot Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers. Mobile Marketing Survey Findings. 1. Marketing Takeaway.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] Why Spelling and Grammar Matter in Marketing
    No one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware. Connect with HubSpot It seems like an obvious statement: Spelling and grammar matter in marketing. It was only two letters, but those letters changed the message entirely. Probably not. Absolutely.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Use social media to generate leads and connect with prospects. Topic #2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. Foreign bureaus are falling victim to budget cuts.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    HubSpot Experiment. HubSpot conducted this study from May 2 to July 13 of this year to determine if engagement increased if sending only to contacts with a proven track record of it. Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. archiving it).
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Hubspot] 6 Social Media Measurement Questions You've Been Asking
    This type of closed-loop marketing is invaluable and is something you can do with HubSpot. 4. Some of the social media monitoring tools we mentioned during the webinar include Social Mention , Radian6 , PostRank , Authority Labs , HubSpot , Twitter Grader and Argyle. Connect with HubSpot How do you evaluate behavior ?
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It's hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study , 78% of B2B prospects kick off their buying processes by asking for network referrals. Recommendations are the next best thing.
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Hubspot] 9 Things Sales Should Do To Help With Inbound Marketing
    Stand in Your Marketers Shoes For a Day. I try and do this as much as possible at HubSpot. For example at HubSpot we use a Service Level Agreement that assures all efforts are matched equally on both sides. Darion Miller is an Inbound Marketing Specialist at HubSpot. Connect with HubSpot Marketers thrive off of data.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Hubspot] 11 Actionable Writing Tips [+Examples]
    Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. To keep ahead in the blogging rat race, you need to be constantly improving your writing.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Hubspot] Which Social Networks Should You Be On? [Marketing Cast]
    Connect with HubSpot As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on? Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. Where Is Your Target Audience?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. I’ve heard it before. Design
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    11) HubSpot. Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. Source: Gawker. Source: The Huffington Post.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Hubspot] How to Create a QR Code in 4 Quick Steps
    Connect with HubSpot You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials! Steps to Create a QR Code. 1. Go for it.
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Hubspot] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. FLEXFORCE was introduced to help customers have more flexible Salesforce consulting services. Save Money Pay only for the skills you need.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] (Free Webinar) How to be a Marketing Superhero 2
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training).
  • ONPATH  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] How to be a Marketing Superhero
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Hubspot] Changing the game for Intelliflo - an inbound marketing case study
    This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations. It was expensive, untargeted and the sales team was shooting in the dark.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Get Your Content Ignored on Twitter
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Dharmesh Shah (Co-Founder and CTO, HubSpot ). The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Be A Deeply Disagreeable Person. million.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Hubspot] Why So Many Marketers Fail at Content Marketing
    Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads are higher quality than ''outbound'' marketing leads. The verdict is in. Content marketing works. Higher quality and more. We like that. Our experience at LogMyCalls indicates the same thing. Everyone doesn''t do it because it is hard.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. The best marketers I know are curious. They''re curious about the latest social media update. How Does Inbound Affect Marketing Budgets?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Hubspot] 5 Signs Your Call-to-Action Needs a Makeover
    Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. So an effective CTA equals more leads and conversions for you! Free whitepapers.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Hubspot] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] 7 Silly Hashtag Mistakes No One Should Make
    According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] A Guide to Marketing Automation
    HubSpot's version of marketing automation attempts to break through these limitations and provide a more accurate form of segmentation and personalized communications. Stay tuned this month as HubSpot will be taking a look at some of the other key questions behind marketing automation. Connect with HubSpot Segmenting Leads.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Hubspot] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    Last September leading up to HubSpot's INBOUND event saw me at one of those jaded, gag-me-with-a-lanyard-already moments. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training. Day after day.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Hubspot] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Marketers don’t always have it so easy (wait. do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. What exactly is a 'marketing hack night'?
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). oh man, is there some cool stuff there for marketers! Use Advanced Search.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Hubspot] How to Become the Best Blogger in Your Niche
    Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.” Don''t believe me? It’s only logical. What can I write about?
  • HUBSPOT  |  TUESDAY, NOVEMBER 30, 2010
    [Hubspot] Improve Search Rankings with Effective Link Building
    HubSpot also provides link research tools as a part of our integrated marketing software. Here's an example of how you can do research to work out link strategy using HubSpot. Try HubSpot's Free Trial for Effective Inbound Link-Building! Try a HubSpot 30 Day Free Trial to find out for yourself. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Hubspot] 3 SEO Lessons From Dreamforce
    While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. Connect with HubSpot Lesson #1: Remarkable Content Gets You Found. Lesson #2: Let Your Swag Drive People to You.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Hubspot] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    But I like the approach Brian Halligan  uses at Hubspot in hiring and training their marketing organization for the new digital reality: They call them “ DARCs ” in that they hire and train marketers to be D igital-savvy, A nalytic folks who understand how to achieve R each with compelling C ontent in a S trategic way. 2011).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Hubspot] Three Things Every Nonprofit Should Do in 2014
    The truth is, after three years running the Nonprofits Program for HubSpot, I''ve met only a handful of leaders each month that can actually read that statement above and say "Yeah -- that about sums it up." HubSpot''s Nonprofit Advantage team can help you with nurturing, too. Sound too good to be true? If so. keep reading. nonprofit
  • JUNTA 42  |  MONDAY, APRIL 26, 2010
    [Hubspot] How do you use Social Media?
    Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link!
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Hubspot] The 7 Aspects of Inbound Marketing Most People Screw Up
    When HubSpot acquired oneforty a few months back, we wrote a press release that consisted of a series of tweets. For example, when conducting A/B testing for landing pages here at HubSpot, we've taken snapshots of employees and tested conversion rates based on the pictures of different HubSpotters (talk about pressure!). don't.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Not Get ReTweeted
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
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