HUBSPOT | TUESDAY, JANUARY 10, 2012
[Hubspot] 10 Habits of Top-Notch Content Creators
For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Hubspot] 9 Chances for Website Conversion Optimization You Don't Want to Miss
On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. Note: HubSpot's Call-to-Action and Landing Pages tools make it very easy to A/B test CTA and landing page variations.). right? Absolutely! probably should, too!". The solution?
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Hubspot] Before & After: The Optimization of a Flawed Landing Page
To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now! 5.)
MODERN B2B MARKETING | THURSDAY, NOVEMBER 17, 2011
[Hubspot] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
Inbound Marketing University by Hubspot including certification. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. Chief Content Marketer Magazine. Website Magazine. DMNews Magazine.
HUBSPOT | FRIDAY, MARCH 29, 2013
[Hubspot] 10 Ways to Drive Instant Results With Inbound Marketing
In fact, a lot of our initial success at HubSpot came from a free tool we launched. To get your brain going, here are a few of the free tools HubSpot and other businesses have launched. Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month. Add visual calls-to-action to your site. Pretty cool for just one test.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Hubspot] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page. 2) Questions for Pages. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. remembered what they are. What''s Being Added or Adjusted.
HUBSPOT | FRIDAY, FEBRUARY 21, 2014
[Hubspot] Features vs. Benefits: A Crash Course on Proper Messaging
Here''s an example of what I''m talking about, using HubSpot''s Sources application as the subject matter: Features-heavy approach: HubSpot''s Sources application uses up to seven different original source types, and is flexible enough to let you isolate these different sources, and even view them using the time intervals of your choice.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started? Steps to Set Up a Twitter Ads Campaign. What’s the difference?
HUBSPOT | FRIDAY, MARCH 27, 2015
[Hubspot] 15 Examples of Great Mobile Website Design
Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. Now more than ever, businesses are focusing on creating delightful mobile website experiences.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Hubspot] The Growth Show: A VC's Advice on Content, Cash & Churn
Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster. Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
HUBSPOT | THURSDAY, MAY 10, 2012
[Hubspot] How B2B Marketers Can Succeed on the 6 Big Social Networks
At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog! Social media! No prob. aMvYn.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Hubspot] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
Take a look: Learning Loveable Marketing From the Experts from HubSpot All-in-one Marketing Software. 1) "Great marketing makes your customers and fans feel like part of something exceptional." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. The result?
HUBSPOT | FRIDAY, JUNE 10, 2011
[Hubspot] The Science Behind Website Redesign
HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot. Connect with HubSpot 2/3 of marketers were happy with their last website redesign! The problem? WHEN to redesign. WHY redesign.
HUBSPOT | FRIDAY, JULY 16, 2010
[Hubspot] Personal Brand: Good or Bad for Your Company?
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. dying way.
HUBSPOT | FRIDAY, AUGUST 6, 2010
[Hubspot] How to Use Web Analytics to Become a Better Marketer
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information?
HUBSPOT | TUESDAY, MAY 24, 2011
[Hubspot] The Evolution of the Marketing Database
HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot 1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. 1995: Email marketing begins, and continues to grow.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Hubspot] 5 Misconceptions About Marketers
Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Hubspot] How to Do Great Marketing with (Almost) Zero Money
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
HUBSPOT | WEDNESDAY, FEBRUARY 9, 2011
[Hubspot] Facebook Now Offers Sponsored Stories
Connect with HubSpot Facebook has added a new option for marketers using its self-service ad platform, Sponsored Stories. Facebook's self-service advertising platform has traditionally allowed businesses to promote their fan pages and to create and display ads on Facebook. Sponsored Stories takes advertising on Facebook a step further.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Hubspot] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. HubSpot's CMS, for example, allows you to preview a web page, landing page, and blog article as it would look published, before it's published. We've all had those moments. To all 5,000 people. confusion.
WEBBIQUITY | MONDAY, MAY 20, 2013
[Hubspot] 16 Remarkable Web Analytics Guides, Tips and Techniques
Ways to Make Your Marketing Analytics Actionable by HubSpot. How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic?
HUBSPOT | MONDAY, JULY 19, 2010
[Hubspot] New Chart: Online Marketing Is About Time (and Budget)
In fact, we’ve been thinking a lot about this at HubSpot and we’re curious how others spend their marketing time. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot
HUBSPOT | MONDAY, JANUARY 16, 2012
[Hubspot] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
HubSpot research indicates companies that blog generate 55% more website visitors , 97% more inbound links , and have 434% more indexed pages than companies that don’t blog. At HubSpot, our blog is one of the top sources of leads for our business. Connect with HubSpot Ready to start applying some blogging band-aids? 1.
THE FORWARD OBSERVER | THURSDAY, OCTOBER 17, 2013
[Hubspot] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
photo credit: JD Hancock via photopin cc // Graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing. Goal Setting. easurable.
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Hubspot] Do Linkedin Endorsements Really Matter to Hiring Managers?
Some “atta-boys” Brian at Hubspot told me “Your blog’s so popular, you need a Call to Action there.” Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. Take a look at this image.
HUBSPOT | THURSDAY, NOVEMBER 24, 2011
[Hubspot] 5 Examples of Awesome Holiday Marketing Campaigns
And don't forget to check out HubSpot's holiday campaign featuring the @HubSpotUnicorn ! Connect with HubSpot The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns. American Express: Small Business Saturday. What makes it awesome? Starbucks: Cup Magic App.
HUBSPOT | MONDAY, MARCH 16, 2015
[Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
HUBSPOT | WEDNESDAY, APRIL 20, 2011
[Hubspot] 10 Essential Twitter Stats [Data]
Connect with HubSpot Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. There are 75 Million Twitter users worldwide.
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
HUBSPOT | THURSDAY, MAY 19, 2011
[Hubspot] 6 Mobile Important Marketing Questions Answered
In HubSpot ’s mobile marketing webinar, one of our Inbound Marketing Managers Kipp Bodnar , along with King Fish Media ’s Director of Marketing and Research Gordon Plutsky , discuss the plans, trends and measurability affiliated with this generation’s marketing method. Connect with HubSpot Always test everything.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 18, 2011
[Hubspot] Savvy Week in Review: November 18th
How to Optimize a PDF for Search by @hubspot. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Loved this reality check.
HUBSPOT | WEDNESDAY, JANUARY 21, 2015
[Hubspot] How to Create a Logo: Designers Give a Look Inside Their Process
Graphic Designer Tyler Littwin , who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo. Full disclosure: The son in this father-son duo happens to be Matt Plays , who also works on video and design projects at HubSpot.)
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot] The 9 Worst Ways to Use Twitter for Business
Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
INBLURBS | TUESDAY, JUNE 14, 2011
[Hubspot] The Number ONE Inbound Marketing Success Secret is Content
HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get. It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers. Here are some tips how you can produce content and landing pages to increase, traffic and leads.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot] LoopFuse Captures More Web Traffic Data
But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Users get a list of the assets ranked by number of page views.
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
SYNECORE | WEDNESDAY, APRIL 8, 2015
[Hubspot] How Content Personalization Fits into Inbound Methodology
According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. One thing is clear: Inbound works and personalization reinforces it. Identifying Your Audience.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Hubspot] 4 Critical Ways Google+ Is Changing Search
Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Hubspot] How to Prove the Value of Inbound to Your CFO [Free Kit]
Click to Tweet: "New kit from @HubSpot helps marketing leaders prove the value of #inbound #marketing to the C-Suite, especially CFOs. If you''re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. Your Chief Financial Officer (CFO). link] ".
CLIENT BRIDGE | THURSDAY, SEPTEMBER 16, 2010
[Hubspot] 5 Steps to Getting Started with Lead Nurturing
Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. View the demo.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Hubspot] 5 Ways to Create a Culture of Content Marketing at Your Company
Recently, we''ve been working closely with Hubspot. The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. But here''s the question: how do you create the content you need?
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Hubspot] Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. As with about every Super Bowl commercial, the writing, filmography, and editing was top notch. The commercials are funny, and speak to their core brand image. Photo Credit: danorth1.
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Hubspot] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true). Now What?
HUBSPOT | TUESDAY, JULY 1, 2014
[Hubspot] 5 Little Ways to Get More Facebook Likes
Quick Tips For Growing Your Facebook Audience from HubSpot. 1) Make sure your Page is properly filled out with searchable information. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. link to your website.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Hubspot] 55 Free Templates to Make Visual Content Creation Quick & Painless
In fact, we use it all the time at HubSpot when we don''t have a designer handy. I''m going to walk you through the visual content templates we have available for free download, and show you how we''ve used them ourselves to create awesome visuals right in PowerPoint. Visual content is in high demand. And in social media? But honestly.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Hubspot] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
Connect with HubSpot Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. Here's what I found for the best practices to make sure you will be happy with your website redesign. Have a clear goal for the redesign.
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Hubspot] 5 Key Metrics to Measure Success of Paid Search Campaigns
And as a bonus, the AdWords Performance Grader is now available to HubSpot customers in the HubSpot App Marketplace.). Connect with HubSpot This is a guest post written by Elisa Gabbert. Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. Image Credit: David Oliva.
SYNECORE | MONDAY, SEPTEMBER 16, 2013
[Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Hubspot] Facebook Launches Revamped Insights Tool for Business Pages
In HubSpot's case, the graph hints that the number of posts published does not directly correlate with the total shares or reach. Connect with HubSpot Inbound marketers of the world, today was a good day. This is the point where you realized today was a good day.) Here's how. 1. Important Metrics. In other words, "Friends of Fans."
HUBSPOT | THURSDAY, NOVEMBER 10, 2011
[Hubspot] 10 Best Practices to Optimize the Language of Your Calls-to-Action
This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. “When people are on the web, they are looking for specificity,” says HubSpot Social Media Scientist Dan Zarrella. Connect with HubSpot Download your free, full copy of the ebook here. Convey Value. ” 2. Create Urgency.
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Hubspot] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
Finally, I included a shortened link to my list of sources, which can be found on our website at [link] , as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites. Usually. That''s why we decided to take all the pain and suffering out of infographic creation.
HUBSPOT | THURSDAY, MAY 13, 2010
[Hubspot] SEO Is Evolving: But Relevant Content Is Still King
Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. No need for a HubSpot wrap up - since Bryan's point is crystal clear. Connect with HubSpot How have you seen SEO as a practice change over the last few years? Why or Why not?
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Hubspot] Website Elements that Hamper Inbound Marketing
Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. And yet, many websites contain elements that only generate complaints from visitors. Pop-Up Ads Convert site visitors into leads with good content, not an interruptive gimmick.
HUBSPOT | MONDAY, JUNE 10, 2013
[Hubspot] Copyright Law on the Internet Is a Total Train Wreck Right Now
It''s a perfectly fine Thursday afternoon. I''m going about my business, happily editing a blog post, when I get an email from the head of HubSpot''s legal department. Her pinning someone else''s image as HubSpot (which has a large reach) is much different than her pinning someone else''s image as Brittany. Oh boy. what gives?
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Hubspot] Facebook Launches Much-Anticipated Open Graph Applications
For example, at HubSpot, we could create an app for our free Marketing Grader tool that automatically publishes a story when users' Marketing Grades increase. Or maybe it's an app that facilitates a connection between Facebook and the HubSpot software and automatically publishes stories when the user hits a certain leads or traffic milestone.
HINGE MARKETING | FRIDAY, AUGUST 8, 2014
[Hubspot] Hinge???s Fab Five: July 2014
Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July.
HUBSPOT | THURSDAY, OCTOBER 28, 2010
[Hubspot] Get a Head Start on Blogging by Post-Dating a Month of Content
Here are a few results from studies that might help you decide when to schedule that post: Blog Views & Links – If you seek maximum readership to educate prospects and convert them with offers on your blog, then check out some HubSpot data that indicates 11AM is the time of day blog posts get the most views. Try HubSpot for Free!
HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
[Hubspot] 43% of Twitter Users Access Twitter From a Mobile Phone [Data]
Connect with HubSpot The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media. That's up by 2.2 percentage points from just 3 months prior.
HUBSPOT | FRIDAY, MAY 18, 2012
[Hubspot] Who's REALLY at Fault for GM's Facebook Ad Failure?
At HubSpot, we've been able to use Sponsored Stories to help attract additional connections that behave similarly to others in our target market. HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos.
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 21, 2012
[Hubspot] Ten Festive Links for Tired B2B Marketers
But it’s from Hubspot and we like them, remember? When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. apologize.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
Read HubSpot's complete guide to newsjacking. 5) Be the Expert -- Have an Opinion, Speak, Be Quoted. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. 8) Give Back to Charity, Donate Your Services, or Volunteer.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Hubspot] What You Can (and Should) Ask for on Your Landing Page Forms
For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name. For HubSpot customers, Smart Forms and progressive profiling are both features of HubSpot's marketing software.). Your lead generation forms can make or break your online conversion goals. Job role.
HUBSPOT | SUNDAY, JANUARY 6, 2013
[Hubspot] Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week
That's why the offer still stands for our marketing community members and devoted blog readers to sign up for a free marketing consultation with a HubSpot expert about strategizing and planning for the year ahead. In fact, a recent HubSpot study found that photos on Facebook generate 53% more Likes than text. and for your company.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot] Discover Which Influencers Are Tweeting Your Content [Free Tool]
HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. Connect with HubSpot Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. Well we have the perfect tool just for you!
HUBSPOT | MONDAY, DECEMBER 10, 2012
[Hubspot] Is 'Sex' Still an Email SPAM Trigger Word?
So we pinged our favorite email deliverability expert, HubSpot's Email Delivery Specialist Evan Murphy, and asked him to help us out. It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder. That word is (you guessed it): "Sex.". Read on. Double whammy!
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot] 10 Simple Strategies for Business Blog Content
Example: Over 50 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing. 7. Connect with HubSpot Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) Photo Credit: qisur.
HUBSPOT | TUESDAY, DECEMBER 10, 2013
[Hubspot] How to Run an A/B Test [FAQs]
If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. 5) Promote your test -- but maybe not to everyone. Why don''t you head on home?". Ready to run an A/B test?
HUBSPOT | FRIDAY, JUNE 8, 2012
[Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot] 5 Steps to an Awesome B2B Facebook Page
HubSpot customers, for example, can install the free Facebook Welcome Application. 2. Connect with HubSpot Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. If you're curious about how, check out 25 B2B companies that have already done it well.
SYNECORE | WEDNESDAY, AUGUST 14, 2013
[Hubspot] Reality is Mobile
Rebecca Churt , marketing manager at Hubspot, recently published a comprehensive guide that gives you everything you need to know to dominate local search. I spent a recent Saturday scouring the local thrift stores for some furnishings for my new apartment (“Help me, I’m poor” is indeed an accurate phrase to describe my current situation).
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot] Answers to the Top 5 Press Release Optimization Questions
Earlier this week, HubSpot and PR Newswire hosted " The Science of Press Releases ," a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. Connect with HubSpot During the webinar, we received a ton of thought-provoking questions not often discussed in the industry.
WEBBIQUITY | TUESDAY, JUNE 3, 2014
[Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Hubspot] How to Choose Authentic Images for Your Website [Marketing Cast]
For such purposes, we at HubSpot like to use Creative Commons-licensed images from Flickr. Connect with HubSpot Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents But how do you choose the right images? Don't Use Stock Photos to Represent You.
HUBSPOT | TUESDAY, SEPTEMBER 7, 2010
[Hubspot] Website Redesign SEO Mistakes to Avoid
Once again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process. Connect with HubSpot We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot] Why Social Media is BS
Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. I’m also a little worried that marketing professionals and small business owners are getting caught up in the hype and using the wrong strategies to leverage social media.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My marketing agency and clients use HubSpot''s software.). Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing. So what can you do? Close.
HUBSPOT | FRIDAY, MARCH 16, 2012
[Hubspot] How to Calculate & Track a Leads Goal That Sales Supports
And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. Connect with HubSpot So, does an SLA sound appealing to you?
WRITTENT | WEDNESDAY, DECEMBER 4, 2013
[Hubspot] 10 Compelling Calls to Action to Brighten Your Blog
out this screenshot from the HubSpot blog: Image credit: HubSpot. with HubSpot’s aesthetic. importantly, take a note from HubSpot’s book and avoid running your banner ad continously. 4. We recommend HubSpot’s tutorial on how to create. These buttons are clear, to the point, and pretty hard to miss. Simple Text.
HUBSPOT | TUESDAY, JUNE 15, 2010
[Hubspot] 5 Types of Posts to Create a Balanced Blog
This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot Cooking and blogging -- they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Hubspot] 31 Fluffy Buzzwords Marketers Overuse and Abuse
What do you think of when you think of HubSpot? 1, 2, 3.GO! Connect with HubSpot Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. Whatever that means. Here Are 31 Fluffy Words Marketers Use Way Too Much: 1.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
HUBSPOT | THURSDAY, JULY 28, 2011
[Hubspot] Facebook Launches Online Education Center For Businesses
Connect with HubSpot Google+, Google+, Google+! The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. Google's failure to have pages for businesses has been well documented. Marketing Takeaway.
HUBSPOT | TUESDAY, AUGUST 17, 2010
[Hubspot] 11 Simple Ways B2B Companies Can Be More Social Today
If you haven’t already, be sure to install web analytics software like HubSpot or Google Analytics to better understand where your visitors are coming from and which social media channels drive the best visitors and leads for your business. Connect with HubSpot Head over to Twitter , Facebook , YouTube , etc. Set up a Bit.ly
HUBSPOT | MONDAY, MAY 4, 2015
[Hubspot] 8 of the Best Podcasts You Should Be Listening To
To help you figure out which podcasts you should actually listen to, we polled our team here at HubSpot. Over that last year, podcasts have exploded in popularity. While that’s great for the brands and individuals producing them, it can present a little bit of a problem for podcast listeners. As the late rapper The Notorious B.I.G. Report.
HUBSPOT | MONDAY, JUNE 2, 2014
[Hubspot] How to Get More People to Open Your Emails [Video]
We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Will people open this email? Will they hit spam? Anybody?
WEBBIQUITY | MONDAY, JUNE 6, 2011
[Hubspot] The 2011 #Nifty50 Top Twitter Men Reprise
Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. We just finished a new product-centric "What is HubSpot?"
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Hubspot] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Hubspot] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
These days everyone from tattoo artists to corporate giants (and everyone in between) are jumping on the blog wagon – with varying degrees of success. What once seemed to be the sole purview of narcissistic insomniacs has become firmly entrenched in the national psyche as well as in our marketing bag-o-tricks. Well, it depends. Good luck!
HUBSPOT | TUESDAY, MARCH 22, 2011
[Hubspot] 3 Ways to Build an Awesome Social Selling Machine
The thesis behind HubSpot's success is that people are becoming incredibly good at doing research on the internet. If you want to learn more about how to build a social selling machine with HubSpot. Connect with HubSpot It’s really easy to find all sorts of selling "experts" on the internet. Do Your Research.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Hubspot] 58+ Resources to Master SEO Copywriting
Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
HUBSPOT | THURSDAY, MAY 29, 2014
[Hubspot] Go Beyond Good Enough: How to Delight Your Customers
” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Hubspot] How to Annotate a YouTube Video [Quick Tip]
We annotated one of HubSpot''s YouTube videos to show you how the process is done. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. Let''s go through the steps together. Social Media
HUBSPOT | FRIDAY, MARCH 2, 2012
[Hubspot] Deconstructing the Qualities of High Quality SEO Links
As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. Connect with HubSpot
HUBSPOT | SUNDAY, JUNE 9, 2013
[Hubspot] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot. You''re smart. Enjoy! Twitter Testing a New Look for Threaded Conversations, From Mashable. YOUTU.
WEBBIQUITY | MONDAY, AUGUST 16, 2010
[Hubspot] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 11 Killer Social Media Presentations Worth Watching by HubSpot Blog. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. by Cultivating Your Customers.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Hubspot] Your Anti-Social CEO Is Hurting Your Brand [New Data]
Whether you''re brand new to social or looking to spice up your game, HubSpot CEO Brian Halligan will be divulging his secrets to being a strong social leader in a special webinar: The Rise of the Social CEO. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Bueller?