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  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    You can easily do this with HubSpot''s Content Optimization System. 5) Confirmation Email. If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. Include a verb (e.g. Stand out on your page.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Hubspot] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). Alas, first name alone just isn't cutting it these days.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Hubspot] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Connect with HubSpot Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny. It Allows You to Leverage Cross-Promotion. But guess what?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] What You Can (and Should) Ask for on Your Landing Page Forms
    For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name. For HubSpot customers, Smart Forms and progressive profiling are both features of HubSpot's marketing software.). Your lead generation forms can make or break your online conversion goals. Job role.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Hubspot] 16 Call-to-Action Formulas That Make People Want to Click
    HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action. would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 25, 2014
    [Hubspot] I’m your customer? Do you really know me?
    Hubspot is right. You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have? What do I like to do in my spare time? What kind of music do I like? That’s why buyer personas are so important today. What do you think?
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] 25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC]
    Connect with HubSpot In order to create killer marketing campaigns , marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love.data!
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Hubspot] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Last year at HubSpot, we broke the world record for the largest webinar , and it was a huge success. As the year comes to a close, it's the perfect time for reflection.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. You know how we're always on your case to measure your marketing? Get in good with your analytics ? Great.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Hubspot] 15 Metrics Every Marketing Manager Should Be Tracking
    If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 5 Tools to Battle Social Media Content Overload
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. They literally just have to hit "Submit" on the Card''s call-to-action. Probably not.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Hubspot] 6 Compelling Reasons You Should Use Pinterest for Marketing
    We've even seen it here at HubSpot. Connect with HubSpot Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000% , receiving 11 million hits in just one week. ” I hear you, and I felt the same way.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Hubspot] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    HubSpot's email tool , for instance, allows you to create dynamic tags (which we call 'Contact Properties' in the HubSpot software) using any field in your marketing database, which you can use in the subject line and/or body of your email message. In fact, 38% of respondents specifically referenced the word "relevance." Wrong.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] How to Measure and Analyze Your Facebook Presence
    The following blog post is an adapted excerpt from HubSpot's new ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. Connect with HubSpot Get your free copy here ! Measuring results is a key part of any marketing strategy, and Facebook is no different. Page Overview Metrics. Facebook Interactions Metrics.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on inbound.org and is reprinted here with permission. And if so, to what extent?). To Include or Not to Include Links. Twitter.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). The good news? points.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts. The result?
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Hubspot] How to Transform Your Social Media Connections Into Real-Life Relationships
    Corey Eridon of HubSpot and John Bonini of IMPACT Branding & Design started talking to each other because John is a HubSpot customer. Building relationships in social media isn''t easy. It isn''t second nature, and it takes a ton of time. There''s even data to prove it. Let''s look at an example to see how this can work.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". 13) CASL.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started? Steps to Set Up a Twitter Ads Campaign. What’s the difference?
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Hubspot] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Apparently, its name comes from the speed and precision it shares with its animal counterpart.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Hubspot] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. That means a lot of software procurement and a lot of IT resources.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Hubspot] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. Studies have shown that stress can make us less productive.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The Methodology. The Experiment. The Analysis.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Hubspot] Is Slack the Fastest-Growing Business App in History?
    Listen to HubSpot CMO Mike Volpe talk marketing, growth, and SaaS metrics with Slack CMO Bill Macaitis and decide for yourself. Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. billion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Hubspot] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. When setting up a paid Facebook ad, there are a lot of boxes to be checked. With more than 1.4 Ad sets.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] How to Get More People to Open Your Emails [Video]
    We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Will people open this email? Will they hit spam? Anybody?
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] Go Beyond Good Enough: How to Delight Your Customers
    ” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] Twitter Launches Brand Pages for Business Accounts
    Connect with HubSpot In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? Check out the infographic, and feel free to tweet your favorite stats below!
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Hubspot] The Ultimate List of Email SPAM Trigger Words
    Connect with HubSpot Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce. As seen on.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Hubspot] How the famous marketing expert Guy Kawasaki Manages Social Media
    By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). You must include the following section: This post first appeared in Hubspot on May 13, 2013. How I Post—A Social-Media Core Dump. million followers. Google+ : Me only.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? Content Marketing
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. We see great examples in our inboxes, or even showcased in blog posts.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] 10 of the Best Podcasts About Business and Management
    10) For growing and marketing brass: HubSpot. Hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Today’s workforce is always on the go and multitasking. recent comScore survey found that 22% of U.S. It makes sense. Let’s be frank.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] What Investors Expect From Modern Marketing Executives
    “The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. Today’s CMO bears almost no resemblance to a CMO from a decade ago. Where do you draw the lines? Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 8 Proven Ways to Stay Focused in A Busy Office
    If you really are looking for some ways to stay productive, Hubspot Partner Big Sea put together the tips their team of designers, developers, and marketers uses to get stuff done. It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. The nerve people have!
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Hubspot] 18 (of the) Best Web Analytics Guides of 2011
    YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. iPhone vs. Android). Brilliant.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example.
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 24, 2015
    [Hubspot] 5 stages of maturity in marketing technology categories
    HubSpot’s CRM). This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Marketing Software
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Hubspot] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Connect with HubSpot So what gives?
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation. Not so.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 9 Top Holiday Marketing Campaigns (For Every Season)
    HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Every year toward the Christmas holiday, HubSpot shares a time-saving treat with their audience. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Why is that?
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] How Timeline Radically Changes Your Facebook Marketing Strategy
    On the HubSpot Facebook page , I tested the waters by posting every hour. Connect with HubSpot In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. hours. Throw Out the "Post Once a Day" Rule.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
    The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. Are you pretty clueless when it comes to Google+? billion people as members.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Get Facebook Fan Page Activity Alerts via Email
    Connect with HubSpot For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Hubspot] Facebook Launches Customized Calls-to-Action for Apps
    If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. As HubSpot delves into this new tool, we'll be sure to report back on what we learn, mistakes and all! Connect with HubSpot But is there another way to do it for the rest of the world?
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Study: LinkedIn Is More Effective for B2B Companies
    The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business. Connect with HubSpot The study surveyed over 600 professionals knowledgeable about their company's marketing strategy.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] Hinge???s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? Apps: Gmail , ASAM. App: Coach.me.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Hubspot] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015. The marketing word of the year is Nurture. This is part two of a two-part blog. Click here to catch up on part one. ).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Hubspot] Marketing That Helps People? An Interview With Jay Baer
    We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 6 Science-Backed Playlists for Improving Your Productivity
    When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". All it takes is the right Beyoncé track and I go from idle to uber productive. The lesson?
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Hubspot] This Week in Content Marketing: Content + Audience for the Win
    Are APAC marketers adequately informed about content marketing? (28:17): A recent survey report by HubSpot and SurveyMonkey aims to provide marketers across the Asia-Pacific region with a data-backed summary of current trends in content marketing. This week’s show. Recorded live on October 25, 2016; Length: 1:03:38). Click To Tweet.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Hubspot] K’s Top Five for the Week – February 6
    New Data: You Should Email Your List More Often via @HubSpot. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Thanks! Think Facebook doesn’t matter for B2B?
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Hubspot] Marketing Tools and Technology – How Does A Marketer Decide?
    Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment. Technology is becoming critical for marketers to remaining competitive. mnburgess.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
    Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. 5. Experiment.
  • VIEWPOINT  |  WEDNESDAY, APRIL 1, 2015
    [Hubspot] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. What does all of this mean? have no idea. Your intentions are clear. You want to coast and sandbag your way through the second half.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Hubspot] The DOs and DON'Ts of Writing Effective Calls-to-Action
    This example originally appeared on HubSpot. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. There’s good reason for this. Call-to-Action DOs. DO tell readers exactly what you’ll give them.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Hubspot] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare." If you're a regular reader of HubSpot's blog, you may recall that in a past article discussing SEO for YouTube , the title, description, tags, links, and comments have an impact on how your video ranks in search results.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Hubspot] How To Talk to Management About New Approaches to B2B Marketing
    Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). One successful approach is to educate with questions. Every hand goes up. How many use yellow pages ?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 16, 2012
    [Hubspot] Efficiency Improves the Social Relevance of Marketing Programs
    As this hilarious Hubspot video points out, corporate digital marketing programs have become a deluge of disconnected tactics, including email marketing, social media monitoring and engagement, search engine optimization (SEO) and content publishing. In the world of digital marketing tools, “automation” is a tricky word. Well said, Neal!
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] How charity: water Has Reinvented the World of Charitable Giving
    This is the story of how charity: water embodies the inbound nonprofit, and why HubSpot and charity: water are partnering to transform nonprofit marketing. Want to see more of the partnership between HubSpot and charity: water ? The IRS lists that there are over 1.1 So, how does a nonprofit stick out from the pack?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Tweet this fortune: If you're anything like us over here at HubSpot, you probably love experiments. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Hubspot] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. Whether it’s realistic is another question. million $1.6
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
    Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Questions to Ask When Developing Personas. 1.) Are they married?
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. Your Out-of-Office Reply. If it’s urgent please contact [coworker].”. Your Email Signature.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy. Conclusion.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Hubspot] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore. Twitterers collectively post a billion tweets every three days. Twitter Tips for Newbies. How to Grow Your Twitter Following.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Hubspot] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    The beauty of using marketing automation software like HubSpot is that you’re collecting TONS of lead intelligence that could really help salespeople close more deals - if they look at it! 89% of buyers research online before spending money on anything , so companies need to shift their thinking to adjust to this new buyer behavior.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Hubspot] Why the Inverted Pyramid Doesn't Work for Business Blogs
    An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video). To see this type of post in action on the HubSpot blog, check out " How to Write the Worst Guest Blogging Pitch of All Time [Template].". To make sure I’m at the top of my writing game, I read. A lot.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Hubspot] Reminder: 30-Day Blog Challenge Begins January 2
    Companies who blog the most have a chance to be profiled on the HubSpot blog, which has more than 1.5 By now you''re probably just about to sign out of your email and get ready for that New Year''s party. But before you go, just a quick reminder about what''s coming up in the New Year. On January 2, the 30-Day Blog Challenge will begin.
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
  • HUBSPOT  |  SATURDAY, NOVEMBER 7, 2015
    [Hubspot] 13 Habits of Incredibly Curious People (And Why It Matters In Business)
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions? Curious people tend to be avid learners.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. So, we compiled them all and, well, that''s why you''re reading this blog post. Think of groups as places for discussions between individuals. Not necessarily.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
  • SNAPAPP  |  TUESDAY, NOVEMBER 3, 2015
    [Hubspot] SnapApp Raises $12M Series A to Help B2B Marketers Create Interactive Content
    SnapApp’s partnerships and integrations with leading players in the MarTech stack, including Oracle, Salesforce, Marketo, HubSpot, and more, enables marketers to create experiences and content that drives more revenue, faster. FOR IMMEDIATE RELEASE. Historically building these kinds of experiences has been slow, expensive, and hard to scale.
  • AGILE B2B COPYWRITER  |  FRIDAY, FEBRUARY 11, 2011
    [Hubspot] The Science of Email Marketing
    And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. Hubspot also put together a blog post, answering the top email marketing questions they got before, during and after the webinar. I’d love to hear more about what you think about this topic? Perhaps.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
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