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  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Hubspot] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) At HubSpot's we've found that personalized signatures work great in our email marketing.
    [Hubspot] Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
    Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. As with about every Super Bowl commercial, the writing, filmography, and editing was top notch. The commercials are funny, and speak to their core brand image. Photo Credit: danorth1.
    [Hubspot] The Ultimate Guide for Mastering Long Tail Search
    You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts. Next, search for long tail variations of those terms using the 'Suggest Keywords' option in HubSpot's Keyword Grader tool or by using Google's Keyword Tool.
    [Hubspot] Coca-Cola Kicks Pepsi's Ass in Marketing Showdown
    Connect with HubSpot You've seen this fight before: Coke versus Pepsi. And chances are, you have your own taste preference between the two fierce rivals. But this time, it's a different battle. We decided to pair these two heavyweights for a matchup using Marketing Grader , to find out which soft drink does marketing better. Nicely done!
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Hubspot] 3 Benefits of Making Your Website Blog-Driven
    Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Submit your site now for optimization by HubSpot Experts! Connect with HubSpot The problem with many of these companies is not that they are incapable of entering the content mindset. More Pages = More SEO Juice.
    [Hubspot] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. The Continued Rise of Content Marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Hubspot] How to Choose the Right Online Channels for Your Marketing
    HubSpot even has a free tool to help you build URLs with UTM tagged links. HubSpot Chief Product Officer David Cancel has a theory that your only real competitor is customer apathy. Connect with HubSpot 98 percent were using at least three marketing channels. And how did they select these channels? Then you add in your UTM tags.
    [Hubspot] How to Use Dynamic Content for "Smarter" Marketing
    Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
  • HUBSPOT  |  TUESDAY, AUGUST 10, 2010
    [Hubspot] Research: People Tweet More Than Blog About Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. On the other hand, when I asked how often people blog about presentations, I found it to be a far more rare activity than Tweeting.
    [Hubspot] Survey Completion Rate vs. Number of Questions [New Data]
    will say that even though our forms (when we use them) at HubSpot are somewhat long, I am pretty happy with our conversion rates so we keep the longer form because we do use and value the information we receive. Connect with HubSpot But, what surprised me most about this was that the dropoff rate was not that big.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Hubspot] 12 Email Marketing Mistakes To Avoid [New Report]
    We all make mistakes, and my recent blog posts on the topic of email marketing challenges , objectives and tactics have generated comments from our readers highlighting perceived errors by HubSpot's marketing efforts, primarily the perception of too frequent emails. Connect with HubSpot That’s a big mistake.
    [Hubspot] 8 Ways to Optimize Your Site for Lead Growth
    Why does HubSpot have long forms? “We do a variety of things at HubSpot,” Mike responded. Connect with HubSpot As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. For more thoughts on this topic, check out
    [Hubspot] Is 2013 the Year Marketers Lose Keyword Research?
    As I mentioned earlier, at HubSpot, about 55% of the organic search we get each month is encrypted, and we’ve seen that percentage steadily rising by about 4 percentage points each month. At HubSpot, the SEO team has recently renamed ourselves simply the "Optimization" team, electing to drop the "Search Engine" part from our name.
    [Hubspot] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Connect with HubSpot Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what's necessary to help it spread? Wrong. of websites.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). oh man, is there some cool stuff there for marketers! lot, as it turns out!
    [Hubspot] How Context Strengthens Your Entire Marketing Funnel
    With a modern marketing software platform (like HubSpot ), all of your marketing tools talk to one another, right out of the box. In HubSpot, for example, Smart Calls-to-Action that are targeted based on the viewer can direct users to different, targeted variations of your landing pages.). The Early Days of Online Marketing.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Hubspot] Top Reasons Why People Follow Brands on Facebook [Infographic]
    Connect with HubSpot A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter's power, but it also led to some new insights around marketing online through social channels.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Hubspot] Why Content Alone Isn’t Content Marketing
    Someone I admire recently said, “Everyone is waiting to see what you pull out of your hat at HubSpot.” 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Don’t take this the wrong way. Voila! Insta-content marketer. Sure, it makes a good presentation.
    [Hubspot] Why Marketers Need to Start Caring About Social Responsibility
    HubSpot. Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative. What's up with that? Well sometimes, whether we like it or not, it's our job to market the actions of our company. And sadly, sometimes businesses make poor decisions. First, what is corporate social responsibility? Apple.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Hubspot] Facebook Provides New Resource for Non-Profits
    Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively. Marketing Takeaway.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Hubspot] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. If you’re using HubSpot for your email, we’ve built the functionality you need to easily execute these tactics right into our tool.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Hubspot] What Is CRM? [FAQs]
    It’s smart to use CRM software in conjunction with marketing software like HubSpot. Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. 'We talk a lot about using your blog to answer questions your customers have. Crazy Red Monkey? Well, no.
    [Hubspot] LinkedIn to Offer Marketers More Value via 'Follow Company' Feature
    HubSpot jumped on generating a following right away. are you following HubSpot on LinkedIn yet? Connect with HubSpot About a year and a half ago, LinkedIn introduced a new feature that enabled users to 'follow' companies on LinkedIn. Until now. Why Marketers Must Act Now. What do you think LinkedIn will announce next week?
    [Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. 'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Good, because we''re ready to help you get started!
    [Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
    Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mark Suster ).
    [Hubspot] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    If you're a regular reader of HubSpot's blog, you may recall that in a past article discussing SEO for YouTube , the title, description, tags, links, and comments have an impact on how your video ranks in search results. Creating slide decks is a regular practice for many marketers. Let's get started! 4) Remember SEO.
    [Hubspot] 8 Big Ideas to Drive B2B Buzz
    Think about any of HubSpot’s “Grader” widgets.  A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable.  Why not group referring? 3.    Speed doesn’t slump.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Hubspot] 3 Step Recipe for Attracting 400 Blog Comments [Case Study]
    HubSpot superstar customer Marcus Sheridan, who owns a swimming pool company, is also the author of The Sales Lion , a leading marketing blog. Connect with HubSpot Don’t know about you, but I tend to admire blogs that can generate a lot of discussion. So, how can attract a lot of comments to your blog? Stir a Controversy.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Hubspot] 14 Million Americans Used QR Codes in June [Data]
    Connect with HubSpot With marketers questioning whether QR codes (or 2-D barcodes) are worth incorporating into their marketing campaigns, new data released by comScore indicates they just might be gaining some traction. According to its new report , 14 million people in the U.S. scanned a QR code with a mobile device in June.
    [Hubspot] 9 Must-Haves for the Perfect Landing Page
    In fact, many of HubSpot's customers who have implemented these tips are experiencing a 30-45% conversion rate ! Connect with HubSpot The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. You can download the complete, free ebook here. Which one would you rather have?
    [Hubspot] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    In addition to the great content we provide here on the HubSpot blog, we thought we would share with you some of our other favorite blogs on everything inbound marketing. Connect with HubSpot Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Happy reading!
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Hubspot] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Do you ever pause to think about the search terms prospects are using to find you online? Start With Interviews. Check Out Industry Events.
    [Hubspot] B2B social media case studies - 3 you can learn from and why they work
    Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17.
    [Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
    As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
    [Hubspot] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! The planks that I have in my platform, for example, are different than the planks that HubSpot has in its platform.". Connect with HubSpot He focuses on the intersection of people, management, and technology.
    [Hubspot] Content Shock: Why content marketing is not a sustainable strategy
    Related Stories Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule 10 reasons why Twitter is content marketing’s best friend. When supply exceeds demand, prices fall. Let me explain.
    [Hubspot] 10 Best Practices to Optimize the Language of Your Calls-to-Action
    This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. “When people are on the web, they are looking for specificity,” says HubSpot Social Media Scientist Dan Zarrella. Connect with HubSpot Download your free, full copy of the ebook here. Convey Value. ” 2. Create Urgency.
    [Hubspot] Are Facebook Clicks Totally and Utterly Meaningless?
    So, I decided to sit down with Amanda Sibley here at HubSpot who manages our own Facebook ad campaigns to get her take on the subject of whether Facebook clicks matter, or not. Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. Clicks don't matter. Wait, what? The "Clicks Don't Matter" Argument.
    [Hubspot] K’s Top Five for the Week – April 17
    Ways to Transform Your Marketing with Data via @hubspot. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. Hope you enjoy this week’s picks! Who owns your content?
    [Hubspot] K’s Top Five for the Week – November 5
    Common Website Redesign Mistakes via @hubspot. Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that! Until next week! Yikes.
    [Hubspot] SEO: 301 Redirects Don't Pass Existing Social Shares
    All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Connect with HubSpot In summary: Twitter. Facebook. Google+. LinkedIn.
    [Hubspot] 3 Steps to Turn Happy Customers into Cheerleaders
    Download HubSpot's Inbound Marketing University online training program. Connect with HubSpot A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare. So why is this important? Photo Credit: altemark.
    [Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
    Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Hubspot] 10 Signs Your SEO Firm Isn’t Worth the Money [Free Ebook]
    In HubSpot's newest ebook , we examine the common signs of poor SEO agencies and consultants. Connect with HubSpot Search engines are a powerful driver of inbound marketing traffic and leads. SEO isn't easy. It takes a significant amount of time dedicated to content creation and link building. Sign #1. Sign #2. Sign #3. Sign #4.
    [Hubspot] Social Sharing Increases Blog Page Views 160% [New Data!]
    Connect with HubSpot Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links. In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers.
    [Hubspot] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    Your twitter “feed” (HubSpot customers know it as their “Timeline” ) is any list of tweets that constantly updates when new tweets that fit the specificed criteria pop up. Cool tip for HubSpot customers: You can create a “#FollowFriday” stream in Social Inbox of a Contact list and see who your Contacts are recommending to follow.).
    [Hubspot] The 4 Secrets of Effective Prospect Nurturing
    Connect with HubSpot This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Mari will be our guest presenter on the upcoming Marketing Metrics Workshop, “ The Follow Up Formula: Secrets for Nurturing Prospects.” ” Let's start off with a simple vocabulary word. Persistence.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''ve been sitting behind a desk for the past year as a blogger for HubSpot. For an hour, I was a HubSpot sales rep. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. inbound sales
    [Hubspot] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    are the most retweetable day/time of the week, per Dan Zarella of HubSpot. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? And 73% of U.S.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Hubspot] 3 Key Lessons For New Business Bloggers
    gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing. Connect with HubSpot in Phoenix Arizona last week.
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Hubspot] How to Breathe New Life Into Your Google Search Results With Rich Snippets
    I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. I''m the <span itemprop="title">Head of Prospect Marketing</span> at <span itemprop="affiliation">HubSpot</span>, an all-in-one marketing software company in Cambridge, MA. 'Google rich snippets. Calories.
  • BLOG MY CALLS  |  TUESDAY, MAY 14, 2013
    [Hubspot] 5 Marketing Lessons We Learned the Hard Way
    Hubspot itself (the king of content) still pays for some marketing. 'Experience is the greatest teacher. Good or bad, we learn the best and most complete lessons when we experience something. Unfortunately, sometimes those experiences are mistakes. This experience taught us a few things. Here are 5 marketing lessons we learned the hard way.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Hubspot] Set Your Ideas Free. Watch them Grow!
    I have the enviable position of running HubSpot's value added reseller program. then tweeted Greg's article : A simpler version of @ pc4media 's Inbound Marketing ROI calculator ( [link] from @ ZephyrMarketing --> [link] less than a minute ago via CoTweet HubSpot HubSpot. Connect with HubSpot
    [Hubspot] 12 Guaranteed Ways to Annoy Your Email Recipients
    Connect with HubSpot Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. And the price of ticking them off? Treat your email database that way.
    [Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does GE.
    [Hubspot] 3 SMAC Stack Predictions for the New Year
    According to HubSpot, CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years 3. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation. 2014 should be a lot of fun!
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Hubspot] What Does Blogging Actually Mean? [Marketing Cast]
    Connect with HubSpot We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Blogging Is A Way to Run A Business.
    [Hubspot] Everything You Need to Sell Your Boss on Business Blogging
    HubSpot's 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. Many organizations, including HubSpot, require specific employees to contribute a minimum number of blog posts a month. Connect with HubSpot You're an inbound marketing convert. There's just one problem. Tweet This Stat! ).
    [Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.
    [Hubspot] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. and ROI.
    [Hubspot] A Valuable Lesson From a Twitter Marketing Fail [Marketing Cast]
    Connect with HubSpot There are many examples of companies failing at their usage of social networks for marketing. It has happened to pizzerias , Nestle , and even the American Red Cross (although they handled the situation pretty well ). What is the biggest failure you have seen on Twitter? But you should do it with tact and responsibility.
    [Hubspot] YouTube Gets Way More Social With Facebook, Google+ Integration
    Connect with HubSpot If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Trending & Popular Videos. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Facebook & Google+ Integration.
    [Hubspot] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. Most blogging software, including HubSpot''s , offer out-of-the-box widgets that enable you to feature your blog''s most recent or most popular (usually based on most views) posts in your sidebar.
    [Hubspot] How to Sex Up Your Google Search Results With Authorship Info
    And while there haven't been any data-driven reports to surface on the benefits of Authorship yet, we've anecdotally seen a noticeable improvement in the ranking of HubSpot's content that has been associated with our various authors. Ever wonder how you could make it so your picture accompanies listings for the content you've authored?
    [Hubspot] How to Write a Whitepaper That Will Capture Leads
    Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads. Internet Marketing Whitepapers (HubSpot). Connect with HubSpot The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Style. Intent.
    [Hubspot] 6 Core Benefits of Well-Defined Marketing Personas
    Consistency Across Your Business: At HubSpot, we use personas internally and leverage our knowledge of them constantly. Connect with HubSpot Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? Customer personas work in the same way.
    [Hubspot] Twitter Proven to Impact Search Engine Rankings
    Connect with HubSpot Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics.
    [Hubspot] Foursquare Now Distinguishes Between Friends and Followers
    Connect with HubSpot When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” ” While her words then were meant to be a joke, today they simply convey the evolution of social networks. ” What is the reasoning behind this?
    [Hubspot] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    These email templates can be installed right into your current HubSpot account, through a free trial of HubSpot’s email tool, or you can use the raw HTML code in your current email service provider (ESP). Happy Sunday, marketers! Get ready! Before getting started, let’s make sure you have your 2013 marketing goals in order.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Hubspot] Why You Should Publish Content for Entertainment Value Alone
    For many of us at on the marketing team at HubSpot, one of these happens to be BuzzFeed. 'If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." I know. Super vague, right? But I''m going to go out on a limb here and say that everyone loves to be entertained. It''s.
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
    [Hubspot] 80% of Social Media Users Prefer Facebook for Connecting With Brands
    Connect with HubSpot When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As an example, the majority of your target market may be on Twitter , but they may actually prefer to interact with you through Facebook.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Hubspot] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Check out "The Science of ReTweets" HubSpot webinar with Dan Zarrella to learn about what predicts success on Twitter.
    [Hubspot] 3 Content Targeting Lessons From the NFL's Marketing Mistake
    Sorry, New England-based HubSpot; I am a member of the other Mr. Rodgers ' neighborhood. Connect with HubSpot Football season is upon us! Personally, I bleed Badger red on Saturdays and Packer green and gold on Sundays. did I not mention I'm a Wisconsin native? More importantly for the NFL however, I also represent 44% of its fan base.
    [Hubspot] 5 Misconceptions About Marketers
    Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
    [Hubspot] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." – Brian Halligan, CEO of Hubspot. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Gary Vaynerchuk on "Context Marketing"
    This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
    [Hubspot] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. For example, you'll notice that we use a vertical pipe in the page title of this blog ("Internet Marketing Blog | HubSpot").
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Hubspot] How to Calculate & Track a Leads Goal That Sales Supports
    And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. Connect with HubSpot So, does an SLA sound appealing to you?
    [Hubspot] Do Linkedin Endorsements Really Matter to Hiring Managers?
    Some “atta-boys” Brian at Hubspot told me “Your blog’s so popular, you need a Call to Action there.” 'Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. Take a look at this image.
    [Hubspot] Buying software is easy. Fixing Lead Generation is hard.
    SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Right now! Immediately! Give them a credit card, they give you a login. It does not.
    [Hubspot] The Fatal Flaw in the Job Description/Resume Process
    Run their Twitter and blog through – a free evaluation tool from Hubspot. B2B Lead Generation | A flawed job process. CSO Insights found that only 7% of companies said they “excelled&# at interviewing and hiring salespeople.). Why doesn’t it work? After all, with so many candidates, we can be very choosy.
    [Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
    learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.&#. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). I’m a bit of a data junkie. Love hard facts. Kaput.
    [Hubspot] Sunday thoughts 3/20/2011
    You should also run their websites, blogs and social media profiles through the free tools from Hubspot at Misc ramblings on a Sunday morning. We’re turning our great new cheat sheet on B2B lead nurturing, 7 Keys to Successful Lead Nurturing into a series. Keys to Successful Social Media Marketing. The first is done.
    [Hubspot] Why’s that Ferrari collecting dust?
    But in trying to solve that challenge, companies make a fundamental error: The lack of high quality leads problem renders business leaders highly susceptible to the siren song of marketing automation companies, like Eloqua , Marketo , Silverpop , , Market2Lead , HubSpot ,  Pardot and the like. agree. You need a race car.
    [Hubspot] Is Internet Marketing Maturing As A Business Development Strategy
    The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
    [Hubspot] Is Internet Marketing Maturing As A Business Development Strategy
    The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
    [Hubspot] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Here''s an example of some funny content shared by HubSpot during the mercifully brief Harlem Shake craze: Visual Content - Visual content tends to garner more engagement, especially on those networks where it is a fit like Facebook, Pinterest and Google+. So your company has decided to step up its social media marketing. Awesome! Now what?
    [Hubspot] 20 Inspiring SlideShare Presentations Every Marketer Should See
    10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World&#39;s Most Captivating Presenters from HubSpot All-in-one Marketing Software. 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Hubspot] Google Launches Facebook Competitor Google+
    Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
    [Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
    Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
  • HUBSPOT  |  MONDAY, MAY 17, 2010
    [Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
    Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
    [Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
    HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?
    [Hubspot] 15 Smart Marketers Share Insights on the Future of the Industry
    To do this, we need to set aggressive goals that directly impact sales growth, pick a metric to measure and prove performance, and then crush it. ". -- Jessica Meher, Head of Enterprise Marketing at HubSpot. 'Marketers, rejoice. You’ve made it through an intense Q4. What does 2014 have in store, you ask? 1) Get creative.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
    Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Hubspot] Panera Bread Takes Inbound Marketing Offline
    Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
    [Hubspot] How to Use Internal Linking to Improve Your Website's SEO
    You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
  • HUBSPOT  |  TUESDAY, AUGUST 31, 2010
    [Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
    Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
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