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    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
    [Hubspot] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Connect with HubSpot So what gives?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
    [Hubspot] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Marketo, Eloqua, Pardot, Hubspot), focuses on lead creation and typically looks at attribution measurement from a broad channel or campaign perspective. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. When it comes to attribution, web analytics (e.g. shaped?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". 13) CASL.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
    [Hubspot] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. When setting up a paid Facebook ad, there are a lot of boxes to be checked. With more than 1.4 Ad sets.
    [Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? Check out the infographic, and feel free to tweet your favorite stats below!
    [Hubspot] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation. Not so.
    [Hubspot] Facebook Launches Customized Calls-to-Action for Apps
    If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. As HubSpot delves into this new tool, we'll be sure to report back on what we learn, mistakes and all! Connect with HubSpot But is there another way to do it for the rest of the world?
    [Hubspot] Twitter Launches Brand Pages for Business Accounts
    Connect with HubSpot In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.
    [Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. 5. Experiment.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Hubspot] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. Studies have shown that stress can make us less productive.
    [Hubspot] The Ultimate List of Email SPAM Trigger Words
    Connect with HubSpot Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce. As seen on.
    [Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? Content Marketing
    [Hubspot] Hinge???s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July.
    [Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. We see great examples in our inboxes, or even showcased in blog posts.
    [Hubspot] How the famous marketing expert Guy Kawasaki Manages Social Media
    By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). You must include the following section: This post first appeared in Hubspot on May 13, 2013. How I Post—A Social-Media Core Dump. million followers. Google+ : Me only.
    [Hubspot] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
    [Hubspot] How Timeline Radically Changes Your Facebook Marketing Strategy
    On the HubSpot Facebook page , I tested the waters by posting every hour. Connect with HubSpot In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. hours. Throw Out the "Post Once a Day" Rule.
    [Hubspot] 18 (of the) Best Web Analytics Guides of 2011
    YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. iPhone vs. Android). Brilliant.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
    [Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know.
    [Hubspot] Reminder: 30-Day Blog Challenge Begins January 2
    Companies who blog the most have a chance to be profiled on the HubSpot blog, which has more than 1.5 By now you''re probably just about to sign out of your email and get ready for that New Year''s party. But before you go, just a quick reminder about what''s coming up in the New Year. On January 2, the 30-Day Blog Challenge will begin.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit.
    [Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
    Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
    [Hubspot] Marketing That Helps People? An Interview With Jay Baer
    We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
    [Hubspot] The DOs and DON'Ts of Writing Effective Calls-to-Action
    This example originally appeared on HubSpot. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. There’s good reason for this. Call-to-Action DOs. DO tell readers exactly what you’ll give them.
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
    [Hubspot] How To Talk to Management About New Approaches to B2B Marketing
    Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). One successful approach is to educate with questions. Every hand goes up. How many use yellow pages ?
    [Hubspot] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    photo credit: JD Hancock via photopin cc // Graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing. Goal Setting. easurable.
    [Hubspot] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare." If you're a regular reader of HubSpot's blog, you may recall that in a past article discussing SEO for YouTube , the title, description, tags, links, and comments have an impact on how your video ranks in search results.
    [Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
    Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Hubspot] Why the Inverted Pyramid Doesn't Work for Business Blogs
    An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video). To see this type of post in action on the HubSpot blog, check out " How to Write the Worst Guest Blogging Pitch of All Time [Template].". To make sure I’m at the top of my writing game, I read. A lot.
    [Hubspot] How Building Tools Can Generate New Leads for your Agency
    Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer. For example, HubSpot’s Website Grader has been used over 4 million times. We verify that the domain corresponds to a real company (usually using a tracking tool like HubSpot Sales ). What exactly should we build?
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
    [Hubspot] K’s Top Five for the Week – February 6
    New Data: You Should Email Your List More Often via @HubSpot. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Thanks! Think Facebook doesn’t matter for B2B?
    [Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Tweet this fortune: If you're anything like us over here at HubSpot, you probably love experiments. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. Your Out-of-Office Reply. If it’s urgent please contact [coworker].”. Your Email Signature.
    [Hubspot] Is Google Abusing Its Monopoly Power?
    This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
    [Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] How charity: water Has Reinvented the World of Charitable Giving
    This is the story of how charity: water embodies the inbound nonprofit, and why HubSpot and charity: water are partnering to transform nonprofit marketing. Want to see more of the partnership between HubSpot and charity: water ? The IRS lists that there are over 1.1 So, how does a nonprofit stick out from the pack?
    [Hubspot] Marketing Tools and Technology – How Does A Marketer Decide?
    Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment. Technology is becoming critical for marketers to remaining competitive. mnburgess.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
    [Hubspot] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015. The marketing word of the year is Nurture. This is part two of a two-part blog. Click here to catch up on part one. ).
    [Hubspot] How to Make the Most of Your To-Do List: 7 Styles to Try
    Check out our interview Duhigg on HubSpot's The Growth Show. 4) Online Calendars. But among my colleagues, like the Section Editor of the Hubspot Sales Blog , Leslie Ye, it seems like Todoist is the most popular. In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. His answer?
    [Hubspot] Are Your Advertisers a Good Fit for Inbound?
    Industry data from HubSpot’s 2015 Demand Gen Benchmarks Report can help. HubSpot’s Publishing Benchmarks Report points out that media industry is undergoing extreme change. Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. Why not disrupt the mold? The Bottom Line.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 6 Science-Backed Playlists for Improving Your Productivity
    When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". All it takes is the right Beyoncé track and I go from idle to uber productive. The lesson?
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
    [Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
    Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Questions to Ask When Developing Personas. 1.) Are they married?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
    [Hubspot] Efficiency Improves the Social Relevance of Marketing Programs
    As this hilarious Hubspot video points out, corporate digital marketing programs have become a deluge of disconnected tactics, including email marketing, social media monitoring and engagement, search engine optimization (SEO) and content publishing. In the world of digital marketing tools, “automation” is a tricky word. Well said, Neal!
    [Hubspot] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. What does all of this mean? have no idea. Your intentions are clear. You want to coast and sandbag your way through the second half.
    [Hubspot] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. Whether it’s realistic is another question. million $1.6
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. So, we compiled them all and, well, that''s why you''re reading this blog post. Think of groups as places for discussions between individuals. Not necessarily.
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
    [Hubspot] 13 Must-Watch Marketing TED Presentations
    Connect with HubSpot In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. Some of the best ideas spread by TED presenters have been related to marketing. 13 Must-Watch Marketing TED Presentations. 1. Seth Godin on standing out. 3.
    [Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
    If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. See a pattern?
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
    [Hubspot] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore. Twitterers collectively post a billion tweets every three days. Twitter Tips for Newbies. How to Grow Your Twitter Following.
    [Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
    According to HubSpot , companies that blog get …. Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. Other studies estimate that percentage even higher. Even yours.
    [Hubspot] How to Explain To Your CEO That Social Media Is Not Optional
    Since your CEO probably speaks the language of numbers, here are some more (courtesy of HubSpot ). Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. See above video.). Social media provides social proof.
    [Hubspot] What Social Selling Isn't
    Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] Where to Learn Excel: The 10 Best Resources on the Internet
    While the articles, forums, and other parts of the site are free, you can pay a fee to join one of his training programs like Excel School or VBA Classes , or by getting a copy of one of his books: The VLOOKUP Book or Excel Formula Helper Ebook. 5) HubSpot's Free Ebooks & Blog Posts. Fair enough. Price: Free. Price: Free. Price: Free.
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] What Is a CDN? [FAQs]
    If you have your website, blog or landing pages built on HubSpot you actually already have CDN and don''t need to worry about it. We built Akamai''s CDN and a Web Application Accelerator (which is a little like a private fast lane) right into HubSpot from the start so you don''t have to purchase or install anything extra. Right!
    [Hubspot] The Science of Email Marketing
    And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. Hubspot also put together a blog post, answering the top email marketing questions they got before, during and after the webinar. I’d love to hear more about what you think about this topic? Perhaps.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It dilutes your message." Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. It is "peek," "peak," or "pique"?
    [Hubspot] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Dharmesh Shah (Co-Founder and CTO, HubSpot ). The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Be A Deeply Disagreeable Person. million.
    [Hubspot] 10 Festive Holiday eCards for the Sharing #HoHoHubSpot
    Now that the holiday season is in full swing, Hu , our sometimes naughty, sometimes nice HubSpot Unicorn has some more festive holiday eCards to share with you. Happy holidays from HubSpot and the HubSpot Unicorn! Connect with HubSpot Here are 10 cheerful holiday eCards for your enjoyment. admit it! admit it!).
    [Hubspot] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
    Rebecca Corliss , who leads t eam development and culture for HubSpot's marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you: What kind of manager style do you naturally have/want? Leslie Ye , who writes for HubSpot's Sales Blog, agrees. Was it the example they set?
    [Hubspot] 6 Negotiation Strategies Every Marketer Should Know
    asks HubSpot's Manager of Content Marketing Strategy, Lisa Toner. "Do they not have resources to create really great content for their audience?". HubSpot, for example, has offices in five different countries -- that definitely shapes the way we do business. There's a reason why we love TV courtroom dramas. We get it. Then what? Great!
    [Hubspot] 2013's Top Content: 10 Brands That Totally Nailed It
    Everyone at HubSpot loves this SlideShare by Velocity Partners. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. Take a look, and enjoy reliving these marketing content masterpieces! 1) Dumb Ways to Die.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Here''s how this looks on HubSpot''s Google+ Page , for example: Very Pinterest-esque, am I right? 3) Larger Sized Media. You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. Did you miss that? We kind of glossed over it, too. What''s New With Google+?
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Broadcasting Seminars ( HubSpot Bold Talks ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Minds were blown, hats were taken off, people applauded. Beginner.
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Hubspot] Simon Sinek Explains Why Leaders Put Others Ahead of Themselves
    Keith Frankel , head of creative and design at HubSpot, interviewed Sinek recently and put together the video below. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Simon Sinek has one great claim to fame, and it’s a big one. Pretty cool, right? 15-18 in Boston.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Hubspot] How to Use Creative Commons to Add Images to Your Blog
    Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Not sure how to get started?
    [Hubspot] 10 Common Business Blogging Questions Answered
    Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. HubSpot also offers a blogging platform as part of our software package, guaranteeing that your posts are well-optimized and social media-friendly. Connect with HubSpot What are some blogs that do it right?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Hubspot] Learn to Code: 16 Handy Resources to Get Started
    HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. The majority of us, however, didn't grow up with this type of exposure to the world of coding. Let's dive in.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Hubspot] Your Designers Are Not Artists, and You Need to Stop Thinking That Way
    As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. P.S. If you''re a designer reading this, you may be interested in designing templates for the HubSpot Template Marketplace.
  • SNAPAPP  |  FRIDAY, JULY 10, 2015
    [Hubspot] The Modern Marketer’s Blog Roundup 7/10/15
    Read On>> Hubspot: 15 Habits of Highly Effective Content Marketers (@davidlykhim). Read this article by Hubspot to find out how to become the best content marketer you can be. There’s so much great content out there – how do we know what to spend time reading? Blogging effectively is difficult and time consuming. It hurts.
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
    [Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” An equally dangerous mistake is to start publishing without knowing exactly what we’re doing… The technical aspect of blogging is certainly important to your success. What’s Your Brand in a Word?
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    The INBOUND team here at HubSpot is finishing off May with a big flourish. Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. Creative.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Hubspot] How to Write a Fluff-Free Mission Statement
    FWIW, HubSpot''s mission statement reads: Our mission is to make the world inbound. Mission statements. They sound inherently business babbley , don''t they? But even if you think they''re a little. silly. This post will show you how to write a great mission statement, told through the lens of some of the best ones out there. Wrong. and on.
    [Hubspot] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Stay with me here!
    [Hubspot] How to Set up a Facebook Custom iFrame Landing Page Application
    Connect with HubSpot Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. As it turns out, it's actually not to difficult. Head to [link].
    [Hubspot] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%).
    [Hubspot] Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content
    Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Image Credit: Hubspot. Imagine you stumble upon a new vendor’s website with an extensive resource gallery. Impressed with what you see, you click on the latest ebook offering. Are you still interested? Yes, you read that correctly.).
    [Hubspot] How to Generate Inbound Leads with No Editorial Department
    This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. process.
    [Hubspot] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
    Jeff was a guest on Hubspot TV.   Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s  BMA-New Jersey Social Media Symposium. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • WRITTENT  |  TUESDAY, MAY 21, 2013
    [Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
    ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
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