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  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Hubspot] Four key marketing lessons to propel us into 2014
    Related Stories How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule Gary Vee and the Empire of Favors Time to re-think your business: “Competitive advantage” no longer exists. By Kerry Gorgone, {grow} Contributing  Columnist.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Hubspot] 10 Ways to Drive Instant Results With Inbound Marketing
    In fact, a lot of our initial success at HubSpot came from a free tool we launched. To get your brain going, here are a few of the free tools HubSpot and other businesses have launched. Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month. Add visual calls-to-action to your site. Pretty cool for just one test.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Hubspot] 5 Brands That Make Original Research Look like an Art Form
    Hubspot. Marketing and sales software company Hubspot has done an amazing job of positioning itself as a leading expert when it comes to marketing and sales data. Hubspot has the advantage of leveraging its own trove of customer data to craft new reports with interesting insights. Plenty of Fish. million videos every minute!).
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Hubspot] Pinterest Launches 'Interests': Personalized Pins for Users
    If you haven''t, this might pique your interest: W e looked at data for more than 93,000 calls-to-action created in the last year using HubSpot, which had collectively received hundreds of millions of views. Pinterest just got a whole lot smarter. Basically, it''s Pinterest''s version of recommended content. Yes, but not really. Pretty neat.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Hubspot] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Shortening and tracking features are available in tools like HubSpot and bitly. 9) Do include hashtags in captions, if applicable. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. You probably guessed it by now.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Hubspot] 20 Common Social Media Marketing Myths BUSTED
    So not true, in fact, that we've recently rolled out a new feature in HubSpot's software called " Social Contacts " that lets you use the data you've collected about your leads based on their social media profiles and interactions, and segment and nurture them with it. So I donned my walrus mustache and beret (any Mythbusters fans out there?)
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Hubspot] Still Using Bad Photos? You Need the Other High-Res
    In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot.  A great reminder about why spelling kind of matters. .  . All of this despite the new-found appreciation for all things design-driven.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Hubspot] What can the losing football coach teach us about making your sales quota?
    Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. As sales and marketing professionals, I think we can all identify—players on the field feel like they are facing an all-out blitz! Sales Plans are unattainable! Is it the VP of Sales?
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    For example, here are over 550 royalty-free stock photos from HubSpot you can download and use. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Image Credit: WebPageFX.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Hubspot] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. Yesterday, I wrote about the timely topic of artificial intelligence (AI), and what it means to be a technology that’s built to be AI-First, as opposed to AI-Later.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Hubspot] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Hubspot] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting. Finding a time for a group of people to meet can be a nightmare.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Hubspot] The Hidden Costs of Creative Work (and How to Budget for Them)
    And while all of the experts I met with gave great feedback (thanks!), it was the feedback from HubSpot’s head of creative & design, Keith Frankel , that helped me come up with the list of expenses below. Ever take an educated guess at something, only to find out that you were way, way off? Let’s take a step back for a second.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
    We're hosting a live throwdown in Club INBOUND with the help of special guest like HubSpot’s Luke Summerfield and The Sales Lion’s Marcus Sheridan and George B. HubSpot does a great job with this, capitalizing on their real employees, rather than stock models on every page of their site. ↓. The best part? It's a win-win. Testimonials.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Hubspot] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Connect with HubSpot LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. It’s pretty awesome. Here’s what you can do: 1.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Hubspot] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks. To learn more about how to get people to comment on your blog posts, I recommend HubSpot’s article here and Quicksprout’s article here.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Hubspot] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). Alas, first name alone just isn't cutting it these days.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. media.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 4, 2011
    [Hubspot] Are We Making Marketing Automation Harder Than Necessary?
    This is true not just at the high end of the market, but also at the low end, where Infusionsoft , OfficeAutoPilot and HubSpot all make huge efforts to educate and cajole their clients into using their systems fully. There are vendors on both sides of the argument. The oracles of conventional wisdom would probably agree. know I do. million.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Hubspot] 5 Sure-Fire Ways to Generate Leads From Twitter
    HubSpot loves to conduct research. Since every business should have lead generation calls-to-action on their blog, connecting your blog to your corporate Twitter account using a tool like HubSpot or Twitterfeed can be a great way to drive more leads from Twitter. Connect with HubSpot Download it for free!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Hubspot] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    HubSpot gives a peek behind the scenes, and everybody wins. You didn't think you were going to escape this blog post without an example of how HubSpot gamified, did you? Here at HubSpot, we have several metrics we use to measure customer happiness; one of them is something called CHI -- our Customer Happiness Index. Gamifi-wha?
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). What is a Snapchat Story?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Hubspot] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Connect with HubSpot Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny. It Allows You to Leverage Cross-Promotion. But guess what?
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Hubspot] 16 Call-to-Action Formulas That Make People Want to Click
    HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action. would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 25, 2014
    [Hubspot] I’m your customer? Do you really know me?
    Hubspot is right. You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have? What do I like to do in my spare time? What kind of music do I like? That’s why buyer personas are so important today. What do you think?
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] 25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC]
    Connect with HubSpot In order to create killer marketing campaigns , marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love.data!
  • HUBSPOT  |  SUNDAY, JUNE 8, 2014
    [Hubspot] What 15,000 People Read and You Didn't
    At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts -- they show us how many people found our content valuable enough to share it with their own contacts. Tweet. Tweet. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Hubspot] 6 Compelling Reasons You Should Use Pinterest for Marketing
    We've even seen it here at HubSpot. Connect with HubSpot Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000% , receiving 11 million hits in just one week. ” I hear you, and I felt the same way.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Hubspot] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Last year at HubSpot, we broke the world record for the largest webinar , and it was a huge success. As the year comes to a close, it's the perfect time for reflection.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Hubspot] 15 Metrics Every Marketing Manager Should Be Tracking
    If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. They literally just have to hit "Submit" on the Card''s call-to-action. Probably not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Hubspot] From newbie to expert, here are the best social media tools for your business
    It allows you to install some code on your site or in your app and to send all the data recorded to multiple services (like Mixpanel , Hubspot , or more) at once. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” Images.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] What You Can (and Should) Ask for on Your Landing Page Forms
    For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name. For HubSpot customers, Smart Forms and progressive profiling are both features of HubSpot's marketing software.). Your lead generation forms can make or break your online conversion goals. Job role.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot! It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    You can easily do this with HubSpot''s Content Optimization System. 5) Confirmation Email. If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. Include a verb (e.g. Stand out on your page.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. You know how we're always on your case to measure your marketing? Get in good with your analytics ? Great.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] How to Measure and Analyze Your Facebook Presence
    The following blog post is an adapted excerpt from HubSpot's new ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. Connect with HubSpot Get your free copy here ! Measuring results is a key part of any marketing strategy, and Facebook is no different. Page Overview Metrics. Facebook Interactions Metrics.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Hubspot] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    HubSpot's email tool , for instance, allows you to create dynamic tags (which we call 'Contact Properties' in the HubSpot software) using any field in your marketing database, which you can use in the subject line and/or body of your email message. In fact, 38% of respondents specifically referenced the word "relevance." Wrong.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on inbound.org and is reprinted here with permission. And if so, to what extent?). To Include or Not to Include Links. Twitter.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 5 Tools to Battle Social Media Content Overload
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Hubspot] Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
    He joins Mike Volpe, HubSpot's CMO, on this episode of The Growth Show to tell the story behind Harry's growth (including some tactical tips you can try, too). Great entrepreneurs tend to gravitate toward the hard challenges. Harry's offers a great shave at a fair price, and they sell everything direct to the consumer online.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Hubspot] How to Transform Your Social Media Connections Into Real-Life Relationships
    Corey Eridon of HubSpot and John Bonini of IMPACT Branding & Design started talking to each other because John is a HubSpot customer. Building relationships in social media isn''t easy. It isn''t second nature, and it takes a ton of time. There''s even data to prove it. Let''s look at an example to see how this can work.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Hubspot] INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? For what it’s worth, charity: water uses HubSpot software. Also on the Fast Company list, at #10, is another INBOUND keynoter -- Scott Harrison , the founder of charity: water.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". 13) CASL.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Let's say I chose to browse photos tagged with the HubSpot geotag. When I click "HubSpot" on the menu, I'll see the top and recent posts that were geotagged with "HubSpot.". In the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. Alright.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts. The result?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Hubspot] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. That means a lot of software procurement and a lot of IT resources.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Hubspot] Twitter Unveils Live Video: Here's What You Need to Know
    Live video is really exciting for Twitter since it takes advantage of two things the network does so well -- breaking news and being human," HubSpot Social Media Marketing Manager Chelsea Hunersen observed. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Hubspot] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. Studies have shown that stress can make us less productive.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). The good news? points.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    HubSpot Pricing. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Hubspot] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. When setting up a paid Facebook ad, there are a lot of boxes to be checked. With more than 1.4 Ad sets.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Hubspot] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Apparently, its name comes from the speed and precision it shares with its animal counterpart.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] Twitter Launches Brand Pages for Business Accounts
    Connect with HubSpot In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? Check out the infographic, and feel free to tweet your favorite stats below!
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started? Steps to Set Up a Twitter Ads Campaign. What’s the difference?
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Hubspot] The Ultimate List of Email SPAM Trigger Words
    Connect with HubSpot Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce. As seen on.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Hubspot] How the famous marketing expert Guy Kawasaki Manages Social Media
    By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). You must include the following section: This post first appeared in Hubspot on May 13, 2013. How I Post—A Social-Media Core Dump. million followers. Google+ : Me only.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. We see great examples in our inboxes, or even showcased in blog posts.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] 10 of the Best Podcasts About Business and Management
    10) For growing and marketing brass: HubSpot. Hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Today’s workforce is always on the go and multitasking. recent comScore survey found that 22% of U.S. It makes sense. Let’s be frank.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The Methodology. The Experiment. The Analysis.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 8 Proven Ways to Stay Focused in A Busy Office
    If you really are looking for some ways to stay productive, Hubspot Partner Big Sea put together the tips their team of designers, developers, and marketers uses to get stuff done. It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. The nerve people have!
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] How to Get More People to Open Your Emails [Video]
    We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Will people open this email? Will they hit spam? Anybody?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? Content Marketing
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] Go Beyond Good Enough: How to Delight Your Customers
    ” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know.
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 24, 2015
    [Hubspot] 5 stages of maturity in marketing technology categories
    HubSpot’s CRM). This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Marketing Software
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Hubspot] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Connect with HubSpot So what gives?
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Hubspot] How To Talk to Management About New Approaches to B2B Marketing
    Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). One successful approach is to educate with questions. Every hand goes up. How many use yellow pages ?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    This is made even easier with a lead database system like HubSpot, which clearly shows how people have engaged.). If you're able to host on an automation platform like HubSpot, however, you can accomplish a lot very simply. Let me ask: What are some of the biggest problems you're having with your website? They're entwined. The result?
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] How Timeline Radically Changes Your Facebook Marketing Strategy
    On the HubSpot Facebook page , I tested the waters by posting every hour. Connect with HubSpot In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. hours. Throw Out the "Post Once a Day" Rule.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
    The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. Are you pretty clueless when it comes to Google+? billion people as members.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Hubspot] Is Slack the Fastest-Growing Business App in History?
    Listen to HubSpot CMO Mike Volpe talk marketing, growth, and SaaS metrics with Slack CMO Bill Macaitis and decide for yourself. Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. billion.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Hubspot] Facebook Launches Customized Calls-to-Action for Apps
    If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. As HubSpot delves into this new tool, we'll be sure to report back on what we learn, mistakes and all! Connect with HubSpot But is there another way to do it for the rest of the world?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] What Investors Expect From Modern Marketing Executives
    “The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. Today’s CMO bears almost no resemblance to a CMO from a decade ago. Where do you draw the lines? Inbound Marketing
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation. Not so.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? Apps: Gmail , ASAM. App: Coach.me.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 6 Science-Backed Playlists for Improving Your Productivity
    When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". All it takes is the right Beyoncé track and I go from idle to uber productive. The lesson?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] How to Use Data to Create More Relevant Content
    If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Hubspot] K’s Top Five for the Week – February 6
    New Data: You Should Email Your List More Often via @HubSpot. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Thanks! Think Facebook doesn’t matter for B2B?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Hubspot] Marketing Tools and Technology – How Does A Marketer Decide?
    Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment. Technology is becoming critical for marketers to remaining competitive. mnburgess.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Hubspot] Marketing That Helps People? An Interview With Jay Baer
    We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. 5. Experiment.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
    Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
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