HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
HUBSPOT | THURSDAY, MAY 26, 2011
[Hubspot] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Check out "The Science of ReTweets" HubSpot webinar with Dan Zarrella to learn about what predicts success on Twitter.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Hubspot] How to Optimize Your Landing Pages for Long-Term Lead Generation
Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. For example, you'll notice that we use a vertical pipe in the page title of this blog ("Internet Marketing Blog | HubSpot").
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. With a sports theme, of course.
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Hubspot] 3 Content Targeting Lessons From the NFL's Marketing Mistake
Sorry, New England-based HubSpot; I am a member of the other Mr. Rodgers ' neighborhood. Connect with HubSpot Football season is upon us! Personally, I bleed Badger red on Saturdays and Packer green and gold on Sundays. did I not mention I'm a Wisconsin native? More importantly for the NFL however, I also represent 44% of its fan base.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Hubspot] Foursquare Launches Business Pages for Small Businesses and Brands
Connect with HubSpot Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot] Gary Vaynerchuk on "Context Marketing"
This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Hubspot] 15 Smart Marketers Share Insights on the Future of the Industry
To do this, we need to set aggressive goals that directly impact sales growth, pick a metric to measure and prove performance, and then crush it. ". -- Jessica Meher, Head of Enterprise Marketing at HubSpot. 'Marketers, rejoice. You’ve made it through an intense Q4. What does 2014 have in store, you ask? 1) Get creative.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Hubspot] 5 Misconceptions About Marketers
Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] How to Use Internal Linking to Improve Your Website's SEO
You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
HUBSPOT | FRIDAY, JANUARY 6, 2012
[Hubspot] 6 Guidelines for Exceptional Website Design and Usability
In fact, more than three-quarters of survey respondents from a recent HubSpot study say the most important element in website design is ease of finding information. Connect with HubSpot So you're leveraging SEO and getting found online. Educational websites have a 30-60% bounce rate on average. And many times, they may never come back.
HUBSPOT | WEDNESDAY, JULY 17, 2013
[Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] 6 Lead Nurturing Emails Every Business Should Send
In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
HUBSPOT | TUESDAY, JUNE 28, 2011
[Hubspot] Google Launches Facebook Competitor Google+
Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
HUBSPOT | FRIDAY, MARCH 18, 2011
[Hubspot] 7 Awesome B2B Facebook Pages
Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Connect with HubSpot A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
HUBSPOT | WEDNESDAY, JUNE 30, 2010
[Hubspot] Why a Social Media Policy Is Stupid
We don't have a social media policy at HubSpot. Connect with HubSpot (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. and Jason Falls wrote What Every Company Should Know About Social Media Policy. It's not.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Hubspot] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. link].
HUBSPOT | FRIDAY, AUGUST 23, 2013
[Hubspot] Facebook Partners With Shutterstock to Offer 25 Million FREE Stock Photos to Advertisers
Not to be outdone by HubSpot’s awesome free stock photography giveaway , but Facebook does seem to be getting in on the free stock photo giveaway party. 'We all know the saying "a picture is worth a thousand words," and that visual content makes our marketing even more impactful. Yup -- you read that correctly! How it Works. Testing?
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
HUBSPOT | WEDNESDAY, JULY 20, 2011
[Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Hubspot] 28 Awesome B2B Social Media Statistics
In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
HUBSPOT | FRIDAY, OCTOBER 5, 2012
[Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
HUBSPOT | MONDAY, JULY 18, 2011
[Hubspot] 9% More Time Spent in Mobile Apps Than Internet [Data]
Connect with HubSpot People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Playing games and social networking absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps. The way we use the the internet has changed too.
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Hubspot] 12 Business Blogging Shortcuts for Time-Crunched Marketers
After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) HubSpot offers a content marketplace called Zerys to connect you with quality writers at a reasonable rate. Connect with HubSpot It's a common refrain, and this wasn't the first time we'd heard the complaint.
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software. HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions.
INBOUND SALES NETWORK | THURSDAY, MARCH 10, 2011
[Hubspot] Top 10 Social Rock Stars
HubSpot. While being on this list may not get you groupies, drugs and million dollar record deals, it does get you book deals, millions of followers and immortality (well maybe at least digitally). You cannot be a one hit wonder, or a mere hack spamming the internet with useless garbage. How it is calculated. The Rock Stars. ROCKSTAR. SEOMoz.
SAZBEAN | MONDAY, OCTOBER 20, 2014
[Hubspot] Tell Your Company Story through Your Blog: Here’s How
'57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Hubspot] What Is SEO? [FAQs]
HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) 'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. And that''s why the basic question of "What is SEO?" what is SEO? In 2014, anyway.).
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Panera Bread Takes Inbound Marketing Offline
Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
HUBSPOT | TUESDAY, AUGUST 31, 2010
[Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
[Hubspot] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
Marketing automation tools like Hubspot and Marketo evaluate leads and provide an actual lead quality ''score'' for each lead. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in They were great leads.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 23, 2013
[Hubspot] Social media success: Do you have the right people on the bus?
'Can people be re-trained to adopt a “social business” perspective? In many cases, I am beginning to doubt it. was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
[Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Sure-Fire Signs Your SEO Sucks by HubSpot Blog. SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.) Content sounds like it was written by an SEO expert from 1999.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Hubspot] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?".
HUBSPOT | THURSDAY, APRIL 10, 2014
[Hubspot] Your Customers Are Calling You. Are You Picking Up?
If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
HUBSPOT | MONDAY, JULY 12, 2010
[Hubspot] Use Twitter to Rank #1 in Google in Less Than Five Minutes
Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Twitter isn’t only read by other Twitter junkies , it shows up in Google too. Michael Trigilio? Tweet regularly.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot] The 9 Worst Ways to Use Twitter for Business
Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Hubspot] The Business Value of QR Codes [Marketing Cast]
Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
HUBSPOT | MONDAY, JUNE 20, 2011
[Hubspot] How to Find the Time to Create Content [Marketing Cast]
Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] How to Fix a Fragmented Customer Experience
Note for HubSpot customers: You can find all of this in your marketing and advanced marketing analytics tools.). Connect with HubSpot Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. Marketing. What is the typical path to conversion?
HUBSPOT | FRIDAY, APRIL 1, 2011
[Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids."
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 7 Fascinating Black Friday Infographics
Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
FEARLESS COMPETITOR | MONDAY, DECEMBER 7, 2009
[Hubspot] Remarkable content — what is it and how do I get it?
Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Hubspot] 4 Simple Steps to an Optimized Twitter Presence
Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
NUSPARK | FRIDAY, OCTOBER 28, 2011
[Hubspot] Is Blogging Right for my Business? The Benefits of a Business Blog
In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it?
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
HUBSPOT | WEDNESDAY, AUGUST 25, 2010
[Hubspot] New Marketing Data: Top SEO Objectives
This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
HUBSPOT | THURSDAY, JULY 24, 2014
[Hubspot] How to Get More People to Register for Your Next Event
'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Hubspot] How Inbound Marketing Can Fuel Native Advertising
So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
HUBSPOT | MONDAY, SEPTEMBER 3, 2012
[Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 15, 2013
[Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
HUBSPOT | MONDAY, JULY 25, 2011
[Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Hubspot] How to Use Dynamic Content for "Smarter" Marketing
Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Hubspot] How to Master Pinterest for B2B Marketing
For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
HUBSPOT | TUESDAY, MAY 11, 2010
[Hubspot] Free eBook: How to Use Online Video for Marketing
Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Hubspot] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
Your twitter “feed” (HubSpot customers know it as their “Timeline” ) is any list of tweets that constantly updates when new tweets that fit the specificed criteria pop up. Cool tip for HubSpot customers: You can create a “#FollowFriday” stream in Social Inbox of a Contact list and see who your Contacts are recommending to follow.).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 9, 2014
[Hubspot] A Content Shock Parable: The Consumer View
Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. 'Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
HUBSPOT | TUESDAY, SEPTEMBER 25, 2012
[Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard. Tweet This Stat!
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
HUBSPOT | MONDAY, MAY 28, 2012
[Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Hubspot] 8 Ways SEO Should Influence Your Marketing Copywriting
To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool. Download it for free here! 1) Well-Defined Target Audience and Tone.
HUBSPOT | MONDAY, APRIL 11, 2011
[Hubspot] How to Subscribe to a Podcast
Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.
HUBSPOT | THURSDAY, DECEMBER 27, 2012
[Hubspot] The 5 Questions You Should Ask to Nail Your Product Messaging
The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals. For example, HubSpot's tone as a company tends to be on the casual side. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand.
WINDMILL NETWORKING | MONDAY, DECEMBER 17, 2012
[Hubspot] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
Adaptive, or smart content makes sure that your campaigns are optimized for each platform (see this helpful article on HubSpot: How Dynamic Content Makes Your Marketing a Helluva Lot More Personal ). What to look for in content marketing in 2013. Is it about marketing your content, or using content in support of any type of marketing?
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. FutureM passes are available for $99, and include a $50 discount to both IMS and the HubSpot User Group Summit (HUGS) , with most other events included in the cost. Connect with HubSpot 12-16. Your Thoughts?
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.
SYNECORE | SATURDAY, SEPTEMBER 6, 2014
[Hubspot] A Beginners Guide to Inbound Marketing
In the B2B world, Hubspot is recognized as one of the top marketing technology brands. As the purveyor of the “ Attract, Convert, Close, Delight ” framework for inbound marketing, Hubspot knows a thing or two about successful inbound strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge.
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
HUBSPOT | FRIDAY, JUNE 8, 2012
[Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
HUBSPOT | FRIDAY, MAY 18, 2012
[Hubspot] Who's REALLY at Fault for GM's Facebook Ad Failure?
At HubSpot, we've been able to use Sponsored Stories to help attract additional connections that behave similarly to others in our target market. HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Hubspot] How to Master the Art of Storytelling to Increase Social Sharing
Connect with HubSpot Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. The content that tells a story is the content that elicits the most conversation and engagement. Ways to Tell a Story With Your Content.
HUBSPOT | WEDNESDAY, JUNE 25, 2014
[Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. 'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Hubspot] What Is CRM? [FAQs]
It’s smart to use CRM software in conjunction with marketing software like HubSpot. Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. 'We talk a lot about using your blog to answer questions your customers have. Crazy Red Monkey? Well, no.
HUBSPOT | WEDNESDAY, JANUARY 22, 2014
[Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems.
HUBSPOT | FRIDAY, JUNE 25, 2010
[Hubspot] 10 Common Website Mistakes and How to Fix Them
To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. Join hubspot experts for a live 60-minute website optimization review. Connect with HubSpot All of these mistakes are easy to identify for free using Website Grader. 10 Common But Easily Fixable Website Mistakes. No CSS.
HUBSPOT | WEDNESDAY, MAY 1, 2013
[Hubspot] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, 'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. 'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Good, because we''re ready to help you get started!
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 18, 2013
[Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 18, 2013
Mark Gibson of Advanced Marketing Concepts wrote for Hubspot about the importance of responsiveness in sales. 'Happy Friday, Sales Prospecting Perspectives readers! We had a busy week here. We celebrated a few birthdays and an awesome week for sports, all while continuing to converse with prospects throughout the week.
HUBSPOT | WEDNESDAY, JULY 14, 2010
[Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. The Prep.
BLOG MY CALLS | TUESDAY, APRIL 2, 2013
[Hubspot] What About Lead Scoring for Phone Calls?
Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. That's why Marketo, Eloqua, Hubspot and Pardot are all growing so quickly. They have defined the marketing automation and lead scoring space. They invented it. Each of these tools have strengths and weaknesses. It works well. What?!?
HUBSPOT | TUESDAY, JULY 5, 2011
[Hubspot] How to Master Twitter for Business in 2011 [Free Ebook!]
Connect with HubSpot Who knew that 140-character messages could do such wonders for your business? Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting out, it may be tough to know where exactly to begin. Track and analyze your campaigns.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.