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  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Hubspot] Is Internet Marketing Maturing As A Business Development Strategy
    The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Hubspot] 5 Misconceptions About Marketers
    Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Gary Vaynerchuk on "Context Marketing"
    This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Hubspot] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. For example, you'll notice that we use a vertical pipe in the page title of this blog ("Internet Marketing Blog | HubSpot").
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Hubspot] Why a Social Media Policy Is Stupid
    We don't have a social media policy at HubSpot. Connect with HubSpot (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. and Jason Falls wrote What Every Company Should Know About Social Media Policy. It's not.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Hubspot] How to Calculate & Track a Leads Goal That Sales Supports
    And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. Connect with HubSpot So, does an SLA sound appealing to you?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To get you started, HubSpot has some free stock photos available for download here , here , and here ! Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the "Preview With Device" feature in the blog editor to make sure images look good on all devices.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Hubspot] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    new survey by HubSpot , “ Uncovering Marketing Benchmarks from 7,000 Businesses ,” reveals that small business benefit the greatest from blog articles in terms of both new leads and traffic. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Hubspot] Google Launches Facebook Competitor Google+
    Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
    HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
    Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] Foursquare Launches Business Pages for Small Businesses and Brands
    Connect with HubSpot Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
  • HUBSPOT  |  MONDAY, MAY 17, 2010
    [Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
    Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Hubspot] 15 Smart Marketers Share Insights on the Future of the Industry
    To do this, we need to set aggressive goals that directly impact sales growth, pick a metric to measure and prove performance, and then crush it. ". -- Jessica Meher, Head of Enterprise Marketing at HubSpot. 'Marketers, rejoice. You’ve made it through an intense Q4. What does 2014 have in store, you ask? 1) Get creative.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Hubspot] How to Use Internal Linking to Improve Your Website's SEO
    You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. '22 years ago, something remarkable happened. lot has changed in 22 years. Cough.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
    Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Hubspot] 7 Awesome B2B Facebook Pages
    Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Connect with HubSpot A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Hubspot] 9% More Time Spent in Mobile Apps Than Internet [Data]
    Connect with HubSpot People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Playing games and social networking absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps. The way we use the the internet has changed too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Hubspot] Social media success: Do you have the right people on the bus?
    'Can people be re-trained to adopt a “social business” perspective? In many cases, I am beginning to doubt it. was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Hubspot] Panera Bread Takes Inbound Marketing Offline
    Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Hubspot] Facebook Partners With Shutterstock to Offer 25 Million FREE Stock Photos to Advertisers
    Not to be outdone by HubSpot’s awesome free stock photography giveaway , but Facebook does seem to be getting in on the free stock photo giveaway party. 'We all know the saying "a picture is worth a thousand words," and that visual content makes our marketing even more impactful. Yup -- you read that correctly! How it Works. Testing?
  • HUBSPOT  |  TUESDAY, AUGUST 31, 2010
    [Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
    Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Sure-Fire Signs Your SEO Sucks by HubSpot Blog. SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.) Content sounds like it was written by an SEO expert from 1999.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Hubspot] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • SAZBEAN  |  TUESDAY, JUNE 5, 2012
    [Hubspot] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot’s own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it’s all digital, baby. News & Notes
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
    Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 16, 2010
    [Hubspot] Savvy Week in Review: April 16
    Common Content Marketing Challenges -- And Simple Solutions - by @rickburnes via @hubspot Are you struggling with content marketing? Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. well, not all of them.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Hubspot] 12 Business Blogging Shortcuts for Time-Crunched Marketers
    After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) HubSpot offers a content marketplace called Zerys to connect you with quality writers at a reasonable rate. Connect with HubSpot It's a common refrain, and this wasn't the first time we'd heard the complaint.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Hubspot] What Is SEO? [FAQs]
    HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) 'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. And that''s why the basic question of "What is SEO?" what is SEO? In 2014, anyway.).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Salespeople Need to Be Remarkable, Too
    'When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Your Customers Are Calling You. Are You Picking Up?
    If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
    Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Hubspot] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?".
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
    Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Hubspot] How to Find the Time to Create Content [Marketing Cast]
    Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Hubspot] The Business Value of QR Codes [Marketing Cast]
    Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Hubspot] Is Google Abusing Its Monopoly Power?
    'This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
    Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Hubspot] The Ultimate Guide to Attending INBOUND 2013
    Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software? 'In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Aptly named, eh?). Yes, it''s a lot of work to organize an event like that. So here we go -- your guide to attending INBOUND, all in one blog post.
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Hubspot] New Marketing Data: Top SEO Objectives
    This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
    Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
    Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Twitter isn’t only read by other Twitter junkies , it shows up in Google too. Michael Trigilio? Tweet regularly.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Hubspot] 7 Fascinating Black Friday Infographics
    Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
    Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
    Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Hubspot] 28 Awesome B2B Social Media Statistics
    In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Hubspot] 4 Simple Steps to an Optimized Twitter Presence
    Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 10, 2011
    [Hubspot] Top 10 Social Rock Stars
    HubSpot. While being on this list may not get you groupies, drugs and million dollar record deals, it does get you book deals, millions of followers and immortality (well maybe at least digitally). You cannot be a one hit wonder, or a mere hack spamming the internet with useless garbage. How it is calculated. The Rock Stars. ROCKSTAR. SEOMoz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 9, 2014
    [Hubspot] A Content Shock Parable: The Consumer View
    Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
    Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Hubspot] Free eBook: How to Use Online Video for Marketing
    Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Hubspot] How Inbound Marketing Can Fuel Native Advertising
    So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
    Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] How to Write a Press Release [Free Template]
    We use these same guidelines when writing our releases here at HubSpot and created a faux release to illustrate what content goes where and why. Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement. 'Sometimes, old-school is a good thing. Sounds pretty hopeless, right? Wrong. Well, look no further.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
    This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Hubspot] How to Subscribe to a Podcast
    Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Hubspot] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. FutureM passes are available for $99, and include a $50 discount to both IMS and the HubSpot User Group Summit (HUGS) , with most other events included in the cost. Connect with HubSpot 12-16. Your Thoughts?
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
    It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Hubspot] The 9 Worst Ways to Use Twitter for Business
    Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
    I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
    hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
    This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
    Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids."
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
    In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
    For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
    So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Hubspot] How to Master Pinterest for B2B Marketing
    For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
    HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 7, 2009
    [Hubspot] Remarkable content — what is it and how do I get it?
    Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Hubspot] What Is CRM? [FAQs]
    It’s smart to use CRM software in conjunction with marketing software like HubSpot. Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. 'We talk a lot about using your blog to answer questions your customers have. Crazy Red Monkey? Well, no.
  • HUBSPOT  |  FRIDAY, JUNE 25, 2010
    [Hubspot] 10 Common Website Mistakes and How to Fix Them
    To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. Join hubspot experts for a live 60-minute website optimization review. Connect with HubSpot All of these mistakes are easy to identify for free using Website Grader. 10 Common But Easily Fixable Website Mistakes. No CSS.
  • ENGAGE  |  TUESDAY, FEBRUARY 11, 2014
    [Hubspot] When Journalism and Content Marketing Collide
    And, as someone who recently made the jump from traditional newsprint to a job in content marketing (Lyons now works for Hubspot, a software company), he also knows what rich editorial can do for companies that deploy it alongside strategy and smarts.   . In my experience, and especially at Hubspot, people don’t boss employees around.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
    Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. 'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. The Prep.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Is Blogging Right for my Business? The Benefits of a Business Blog
    In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Hubspot] How to Master Twitter for Business in 2011 [Free Ebook!]
    Connect with HubSpot Who knew that 140-character messages could do such wonders for your business? Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting out, it may be tough to know where exactly to begin. Track and analyze your campaigns.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
    Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Hubspot] Who's REALLY at Fault for GM's Facebook Ad Failure?
    At HubSpot, we've been able to use Sponsored Stories to help attract additional connections that behave similarly to others in our target market. HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Hubspot] How to Master the Art of Storytelling to Increase Social Sharing
    Connect with HubSpot Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. The content that tells a story is the content that elicits the most conversation and engagement. Ways to Tell a Story With Your Content.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Hubspot] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, 'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Hubspot] 8 Ways SEO Should Influence Your Marketing Copywriting
    To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool. Download it for free here! 1) Well-Defined Target Audience and Tone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Hubspot] How social media saved our church
    I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!) as a tribute to everyone’s support for 1,000 blog posts here on {grow}. By Judith Gotwald, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    HubSpot Experiment. HubSpot conducted this study from May 2 to July 13 of this year to determine if engagement increased if sending only to contacts with a proven track record of it. 'Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. archiving it).
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Hubspot] Checklist: How to Start a Business Blog
    View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. CONTENT. What’s remarkable?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] How to Make Marketing That People Love [Gapingvoid Cartoons]
    Connect with HubSpot Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. So basically, gapingvoid makes these awesome social objects in the form of cartoons. What's even cooler about gapingvoid is its stance on marketing. Our thoughts exactly!
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Her recommendation?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] How to Structure a Kick-Ass Marketing Team for Any Company
    Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Connect with HubSpot Here's how: Talent. That could be a book!).
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
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