HUBSPOT | THURSDAY, NOVEMBER 8, 2012
[Hubspot] What to Send Email Contacts in Different Stages of the Marketing Funnel
This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. Subscriber. What do you send subscribers? Customer.
B2B MARKETING TRACTION | THURSDAY, MARCH 26, 2015
[Hubspot] Should You Have Multiple Top Level Domains for a B2B Web Presence?
referenced these posts in my research – SEO.com on having Multiple Domains, Hubspot’s take on Multiple Websites for Business, Search Engine Watch on Single vs. Multiple Domains. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. In general, I disagree.
HUBSPOT | TUESDAY, JULY 1, 2014
[Hubspot] What Is a CDN? [FAQs]
If you have your website, blog or landing pages built on HubSpot you actually already have CDN and don''t need to worry about it. We built Akamai''s CDN and a Web Application Accelerator (which is a little like a private fast lane) right into HubSpot from the start so you don''t have to purchase or install anything extra. Right!
VIEWPOINT | TUESDAY, JUNE 18, 2013
[Hubspot] All Real Salespeople Love Sales Leads (but there is a tiny caveat)
Marketing automation companies also say they do this filtering; HubSpot , for instance. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The argument comes when salespeople define a lead. And Marketing’s failure….
HUBSPOT | SATURDAY, OCTOBER 24, 2015
[Hubspot] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's an old saying that goes, "The best way to a man's consumer's heart is through his stomach.". As a society, we love food. That's really all there is to it. Traditional advertising on the other hand. not so loved. Sorry.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 4, 2011
[Hubspot] Are We Making Marketing Automation Harder Than Necessary?
This is true not just at the high end of the market, but also at the low end, where Infusionsoft , OfficeAutoPilot and HubSpot all make huge efforts to educate and cajole their clients into using their systems fully. There are vendors on both sides of the argument. The oracles of conventional wisdom would probably agree. know I do. million.
FEARLESS COMPETITOR | SATURDAY, JULY 28, 2012
[Hubspot] Looking Back on a 30 year career. What a long, strange trip it’s been.
As Brian Halligan of Hubspot said “ Companies used to compete on the width of their wallets. Mark W. Schafer inspired this post with his post 30 years of business change in one post. Thanks, Mark. I was graduated from the University of Notre Dame in May of 1982 with a BBA in Marketing. Any they were right. It was a beast.
WRITTENT | WEDNESDAY, JUNE 19, 2013
[Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. 5. Experiment.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
You can easily do this with HubSpot''s Content Optimization System. 5) Confirmation Email. If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. Include a verb (e.g. Stand out on your page.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started? Steps to Set Up a Twitter Ads Campaign. What’s the difference?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Hubspot] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Jeanne Hopkins – HubSpot www.HubSpot.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. The recipients are: (Not in order of votes). Joe Payne – Eloqua www.eloqua.com.
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Hubspot] 7 Reasons No One Shares Your Blog Content
According to HubSpot's research on the science of timing , blog posts published in the morning generate the greatest number of page views, especially when targeting women. Connect with HubSpot This is a guest post written by Janet Aronica. Ever write a blog post, hit publish, and feel like all you hear are crickets? Search is social.
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 22, 2014
[Hubspot] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
Dharmesh Shah (Co-Founder and CTO, HubSpot ). The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Be A Deeply Disagreeable Person. million.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Hubspot] The Tell-Tale Signs It's Time to Hire a Marketing Agency
Use your grunt list the same way, and prioritize what you’d gladly hand off to someone else. 3) Join a local professional marketing group (like a HUG , if you''re a HubSpot user) and/or come to INBOUND 2013. To say inbound marketing is a burgeoning market could be an understatement. the list could go on for paragraphs. Awful visual, right?
SNAPAPP | THURSDAY, APRIL 7, 2016
[Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
HubSpot. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Hubspot] 10 Inbound Marketing Videos That Will Make You Giggle
Synopsis: HubSpot's Rebecca Corliss longs for the inbound links of colleague Rick Burnes , who refuses to link to her website in an emotional love story that comes full circle. 3. Synopsis: HubSpot hasn't always been fluent in the language of Twitter. Connect with HubSpot Whoever said business content had to be limited to text?
HUBSPOT | MONDAY, MARCH 7, 2016
[Hubspot] The Power of Teamwork: 31 Quotes That Celebrate Collaboration
HubSpot. We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects.
HUBSPOT | THURSDAY, MARCH 13, 2014
[Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation. Not so.
SNAPAPP | TUESDAY, NOVEMBER 17, 2015
[Hubspot] 5 Practical Tips to Manage Your Next Marketing Campaign
With SnapApp, you can combine analytics with the power of marketing automation like Marketo, Hubspot, and Salesforce Pardot to dive deep into the nitty gritty of brand performance and ROI. 5. Marketing can, at times, get a little frazzling. That doesn’t sound very sustainable, does it? It doesn’t have to be like this! 10,000 Feet. Conclusion.
HUBSPOT | WEDNESDAY, JANUARY 11, 2012
[Hubspot] The Ultimate List of Email SPAM Trigger Words
Connect with HubSpot Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce. As seen on.
HUBSPOT | FRIDAY, MARCH 25, 2011
[Hubspot] The Best B2B Viral Video Ever
Connect with HubSpot YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. At the time of this blog post the video ?" A Day Made of Glass. views.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Hubspot] 4 Critical Ways Google+ Is Changing Search
Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
HUBSPOT | MONDAY, OCTOBER 27, 2014
[Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
If you end up making any of these costumes -- send pictures to @HubSpot ! Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit.
HUBSPOT | WEDNESDAY, JULY 17, 2013
[Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
HUBSPOT | THURSDAY, MARCH 10, 2016
[Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". 13) CASL.
HUBSPOT | FRIDAY, MARCH 20, 2015
[Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
HUBSPOT | MONDAY, DECEMBER 13, 2010
[Hubspot] Why Yellow Pages Ads Are Becoming Obsolete
The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! As Andrew Quinn, HubSpot's Sales Training Manager with 16 years of experience in the Yellow Pages industry said, “The market is not going to go backwards and reverse itself.” source ].
VOICE-BASED MARKETING | MONDAY, MARCH 24, 2014
[Hubspot] The Top 9 Components of the Perfect Landing Page
In fact : Companies with 40 or more landing pages generate 12 times more leads compared to companies with five or less landing pages (HubSpot). Companies with 30 or more landing pages generate 7 times more leads compared to companies with 10 or less landing pages (HubSpot). Starting at the top…. 1. Headline. and why? Image or Video.
SAZBEAN | TUESDAY, MARCH 6, 2012
[Hubspot] 5 Resources for the New Facebook Timeline for Businesses
The Complete Guide to Setting Up the New Facebook Page Design (HubSpot). Facebook is changing how businesses can use it’s platform. Starting on March 30, 2012, all active Facebook business pages (Fan pages) will be changed over to a new design called Timeline (which has been rolled out to most individual users already).
HUBSPOT | FRIDAY, MAY 11, 2012
[Hubspot] A Simple Guide to Measuring Facebook Ad ROI
But since we like to do things more efficiently here at HubSpot, we use a Facebook ads tracking app that easily allows you to see all of the metrics that are available within the Facebook user interface, and also provides you with that crucial cost per connection data. It's a topic that is running rampant around the web. And if so, how?
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 24, 2015
[Hubspot] Improve Your B2B Social Media Planning without a Mind Reader
From HubSpot – Marketing. A lot of marketing budget rejection can feel demoralizing. Have you ever wished for a crystal ball so you could gaze deeply into the thoughts and needs of your customers? Sometimes B2B social media can feel like playing Go Fish with only half the deck. Nobody wins… much less your business. Read more.
HUBSPOT | FRIDAY, MARCH 2, 2012
[Hubspot] Deconstructing the Qualities of High Quality SEO Links
As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. Connect with HubSpot
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Hubspot] What Social Selling Isn't
Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
WRITTENT | FRIDAY, JANUARY 2, 2015
[Hubspot] Career Advice for Writers: How to Become a Copywriter
Several of the best-respected resources include: HubSpot Academy : Free Inbound Marketing Certification. Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”
HUBSPOT | TUESDAY, MAY 13, 2014
[Hubspot] Simon Sinek Explains Why Leaders Put Others Ahead of Themselves
Keith Frankel , head of creative and design at HubSpot, interviewed Sinek recently and put together the video below. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Simon Sinek has one great claim to fame, and it’s a big one. Pretty cool, right? 15-18 in Boston.
HUBSPOT | SUNDAY, APRIL 14, 2013
[Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
WEBBIQUITY | TUESDAY, SEPTEMBER 22, 2015
[Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Image credit: Buddy Media.
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Hubspot] 25 Things You Could Buy With a Super Bowl Ad Budget
Buy 1,458 years of HubSpot Basic Inbound Marketing Software. Connect with HubSpot A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for your company if you had that kind of budget? million can go in the marketing world. 25 Ways to Spend the $3.5
HUBSPOT | FRIDAY, FEBRUARY 15, 2013
[Hubspot] 15 Metrics Every Marketing Manager Should Be Tracking
If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
HUBSPOT | FRIDAY, JUNE 27, 2014
[Hubspot] The Best Infographics of 2014 (So Far)
Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
HUBSPOT | FRIDAY, APRIL 26, 2013
[Hubspot] 11 Clever Ways to Nurture Leads With Your Business Blog
Smart CTA tool (like HubSpot''s ) can make all this possible. That''s right; we suffer slightly from that whole "HubSpot is just a publisher" misconception ourselves, even though we indeed sell marketing software :). That''s right! So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? right?
FEARLESS COMPETITOR | THURSDAY, APRIL 14, 2011
[Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). Love hard facts. Hope you do too. Should this matter to YOU?
HUBSPOT | THURSDAY, JUNE 4, 2015
[Hubspot] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. This way, you can minimize losing out on ROI. 2) You aren’t capturing emails. Ecommerce
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Hubspot] 2013's Top Content: 10 Brands That Totally Nailed It
Everyone at HubSpot loves this SlideShare by Velocity Partners. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. Take a look, and enjoy reliving these marketing content masterpieces! 1) Dumb Ways to Die.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Hubspot] The 10 Commandments of DIY Marketing Design
Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content. Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image.
BLOG MY CALLS | TUESDAY, MAY 21, 2013
[Hubspot] Marketing Rant: Answer Your Phone!
According to data from Hubspot the average BtoC company pays nearly $30 per lead. One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible?
HUBSPOT | THURSDAY, MAY 29, 2014
[Hubspot] Go Beyond Good Enough: How to Delight Your Customers
” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
[Hubspot] Do you have the guts to become the next red-hot company? (via )
want to transform a technology company, particularly a software company, into a superb marketing-savvy company like HubSpot. Don't know HubSpot? I have a dream. Do you? have a dream. Actually, I wanted to do this at a Boca Raton, FL software firm where I led marketing, but they lacked the vision.
HUBSPOT | FRIDAY, FEBRUARY 5, 2016
[Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
Tweet this fortune: If you're anything like us over here at HubSpot, you probably love experiments. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little.
FEARLESS COMPETITOR | TUESDAY, JUNE 11, 2013
[Hubspot] 5 Tips to Get SEO Results from Your WordPress Blog
Dan Zarrella, the Social Media Scientist at Hubspot answers the question “How often should I blog?” 5 Tips to Get SEO Results from your WordPress blog. And I bet what I learned in the process can help you get your blog to rank highly too. Here are my five tips to help you rank highly and get good SEO results. Blog frequently.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Hubspot] Are B2B Companies Finally “Getting” Content Marketing?
B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? But most were lost. Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. Check it out!). It’s about time. What do you think? We love comments.
B2B MARKETING INSIDER | THURSDAY, MARCH 17, 2011
[Hubspot] Nine Variables To Consider When Creating Remarkable Content
Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com. They consume lists.
HUBSPOT | THURSDAY, JANUARY 21, 2016
[Hubspot] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
Rebecca Corliss , who leads t eam development and culture for HubSpot's marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you: What kind of manager style do you naturally have/want? Leslie Ye , who writes for HubSpot's Sales Blog, agrees. Was it the example they set?
HUBSPOT | MONDAY, APRIL 27, 2015
[Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
CLIENT BRIDGE | TUESDAY, APRIL 23, 2013
[Hubspot] SLIDESHOW: Effective Content Creation
From Hubspot, here''s a presentation with 15 tips for fast, easy and effective content creation. Content creation is vital to inbound marketing. Compile List Posts. Teach Readers How to Do Something. Answer FAQs. Curate Remarkable Content. Forget About Length. Take Advantage of Data-Based Content. Excerpt Content. Newsjack.
WRITTENT | WEDNESDAY, MARCH 26, 2014
[Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. Are you pretty clueless when it comes to Google+? billion people as members.
WEBBIQUITY | TUESDAY, JUNE 3, 2014
[Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
HUBSPOT | SUNDAY, SEPTEMBER 30, 2012
[Hubspot] Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
HubSpot’s Heading to Dublin, Ireland. Take a look at our this video that explains more about our European expansion: The new HubSpot office will be opening January, 2013 and is on pace to provide 150 new jobs within 3 years. Autumn is here! Can you feel it? It’s the time of year for changes all around. Simple as that. Hello, Europe!
WEBBIQUITY | MONDAY, FEBRUARY 11, 2013
[Hubspot] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 16, 2015
[Hubspot] Content and Karma and Pandas, Oh My
recommend HubSpot’s excellent post on the subject. Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords.
PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
[Hubspot] Seven Habits of Highly Effective B2B Websites
Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know.
HUBSPOT | SUNDAY, AUGUST 11, 2013
[Hubspot] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). No Strings Attached (via HubSpot ). Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. In just a few minutes, you''ll be caught up on last week''s news and ready to rock your week ahead. Let''s get to it!
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Hubspot] 28 Awesome B2B Social Media Statistics
In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
EMAGINE B2B BLOG | THURSDAY, MAY 21, 2015
[Hubspot] 3 Ways To Build Trust With Your Website Visitors
So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
HUBSPOT | MONDAY, SEPTEMBER 21, 2015
[Hubspot] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
HubSpot’s Social Media Community Manager, Chelsea Hunerson, also recommends choosing your hashtag's words carefully: To me, setting people up for success means making sure that the hashtag is clear and is everywhere. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.
HUBSPOT | WEDNESDAY, MAY 20, 2015
[Hubspot] 11 Fascinating Books on Harvard Business School's Required Reading List
HubSpot is giving away hundreds of marketing books each week, just in time for summer. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? We figured you'd rather spend that time actually, you know, reading. This practical guide is written by two industry experts (Paul A.
HUBSPOT | SUNDAY, SEPTEMBER 23, 2012
[Hubspot] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO]. Even David Meerman Scott , author of The New Rules of Marketing and PR , Mike Volpe , CMO of HubSpot, and Laura Fitton , co-author of Twitter for Dummies got into it! So if you’re looking for a laugh, you should check out HubSpot’s "Gangnam Style" video here.
HUBSPOT | WEDNESDAY, MARCH 30, 2016
[Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
SYNECORE | MONDAY, SEPTEMBER 16, 2013
[Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Hubspot] Inbound Marketing Vs. Outbound Marketing
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Hubspot] 8 Ways You're Killing Your Content [SlideShare]
If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 16, 2012
[Hubspot] How to Get Optimal Results from Twitter
Thanks to Dan Zarella, Social Media Scientist at Hubspot for crunching the numbers.). Twitter has become one of the best ways to get company messages out and share valuable content. But how can you get the most out of Twitter? The data shows that the best time to Tweet is on afternoons and weekends. Trial and error. You’re done.
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Hubspot] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
To help explain why video is so crucial to your inbound marketing and give you tips for getting started with video today, my team at Wistia teamed up with our friends at HubSpot to film the video below. but most marketers would say actually doing video is a whole other ball game. Why are we so afraid of doing video? Kind of meta, right?)
HUBSPOT | MONDAY, APRIL 4, 2011
[Hubspot] Inbound Marketing Vs The Yellow Pages [Cartoon]
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.
HUBSPOT | TUESDAY, MARCH 15, 2016
[Hubspot] Sick of Slimy Sales Tactics? It's Time to Join the Movement [Petition]
Not only had the call somehow wormed its way into our meeting, but of all the meeting rooms at HubSpot, it found mine. What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Look, I get it. Impossible! couldn’t believe my ears.
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Hubspot] When is the Best Time to Publish Blog Posts? [Infographic]
Connect with HubSpot In working on the data for my Science of Blogging webinar tomorrow , one of the most important questions I could ask my data was "when is the best time to publish a blog post?". Based on over 170,000 blog posts I've created a visualization of the best times and days to post for views, links and comments.
HUBSPOT | FRIDAY, APRIL 22, 2016
[Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Why the shift in frequency? Marketing Services.
SYNECORE | FRIDAY, AUGUST 21, 2015
[Hubspot] What is an Inbound Marketing Campaign?
According to HubSpot , inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels.
HUBSPOT | FRIDAY, APRIL 12, 2013
[Hubspot] A Marketer's Guide to Understanding Statistical Significance
The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. Isn’t that significant?”. All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns , but also to demonstrate the validity of the data.
HUBSPOT | SUNDAY, MAY 24, 2015
[Hubspot] How to Build Effective Teams Based on Personality Type
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. Designing a Group. Morale is high.
HUBSPOT | THURSDAY, JANUARY 10, 2013
[Hubspot] Our Top Predictions for Facebook's Secret January 15th Announcement
It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
HUBSPOT | THURSDAY, SEPTEMBER 9, 2010
[Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
HUBSPOT | MONDAY, JULY 7, 2014
[Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Hubspot] How to Do Great Marketing with (Almost) Zero Money
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of th eir wallets. Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. What do they care about?
HUBSPOT | MONDAY, JUNE 23, 2014
[Hubspot] These 11 Ads Are So Good, You'll Forget They're Ads
This ad makes a powerful emotional connection and it actually left many us on the HubSpot blogging team close to tears. 8) Luvs - Pacifier. Today, promotional messages try to reach us pretty much 24/7. In essence, it has to be more than an ad. The following "ads" are ones that fit that bill. In short. they don''t feel like ads at all.
HUBSPOT | THURSDAY, FEBRUARY 4, 2016
[Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. See a pattern?
HUBSPOT | FRIDAY, AUGUST 9, 2013
[Hubspot] 10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference. 2) Become a Presentation Guru. Not sure about you but I’m hoping to pick up a joke or two drafting off his success. 6) The Star of HubSpot’s Unsubscribe Video Will Emcee. Get excited. Need I say more?
HUBSPOT | MONDAY, MARCH 30, 2015
[Hubspot] 11 Content Curation Tools Every Marketer Needs
For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. I’ve heard it before. Design
HUBSPOT | TUESDAY, JUNE 17, 2014
[Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
If you''re a HubSpot customer, you can use Social Inbox to set up a stream that pulls in questions from your leads and customers. And if you haven''t done so already, register for HubSpot''s event, INBOUND 2014 !). How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?"
HUBSPOT | SATURDAY, APRIL 11, 2015
[Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, DECEMBER 12, 2008
[Hubspot] C Level Tweeters
The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] The Button Color A/B Test: Red Beats Green
Connect with HubSpot Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Obviously, this can’t be the case.
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Questions to Ask When Developing Personas. 1.) Are they married?
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
SNAPAPP | WEDNESDAY, JUNE 17, 2015
[Hubspot] More Than Clickbait: 4 Ways to Create Authentic Content
study conducted by Hubspot found that this kind of personalization increases potential leads by 42%. Have you ever scarfed down a bad cheeseburger and greasy fries after a late night? They’re exactly what you crave in the moment, but they go down fast and leave you feeling unsatisfied. Buyer Personas: Speak to a Targeted Audience.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Hubspot] Google Enhances +1 Button to Enable Sharing to Google+
Connect with HubSpot The +1 button just got a makeover! Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.'