HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot] Why Social Media is BS
Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. I’m also a little worried that marketing professionals and small business owners are getting caught up in the hype and using the wrong strategies to leverage social media.
WRITTENT | FRIDAY, APRIL 18, 2014
[Hubspot] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
Simple Formula for Writing Kick-Ass Titles | HubSpot. Blog Topic Generator | HubSpot. Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes.
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Hubspot] Everything Marketers Need to Know About Google's Panda Updates
If a user enters HubSpot, for example, they then see the homepage followed by six links to pages on HubSpot.com that predict what the user might want to see. Connect with HubSpot We all learned a lot after this year's Google Panda updates. Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off.
HUBSPOT | THURSDAY, JULY 29, 2010
[Hubspot] 10 Steps to Effective Online Marketing For Small Businesses
Connect with HubSpot The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. For this reason, it is critical that SMB marketers focus carefully. image by: ExtraNoise ).
HUBSPOT | MONDAY, OCTOBER 24, 2011
[Hubspot] 6 Facebook Marketing Best Practices
Connect with HubSpot The following is an excerpt from our newest ebook: How to Master Facebook Marketing in 10 Days. While there aren’t any hard and fast rules in social media, there are some general “best practices” that are you can start with as a base. Just like in the real world. Facebook is no different. Post every day.
HUBSPOT | THURSDAY, JUNE 3, 2010
[Hubspot] Stop Wasting Time With Social Media
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Hubspot] A 7-Step Process for Building a Blog Content Backlog
You can schedule your content in an editorial calendar, like the new HubSpot Calendar. Using the HubSpot Calendar, you can schedule content, assign tasks, and organize all of your marketing assets including your blog, email, landing pages, and social messages. The more you blog, the more traffic you drive to your site. Generate leads?
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Hubspot] 31 Fluffy Buzzwords Marketers Overuse and Abuse
What do you think of when you think of HubSpot? 1, 2, 3.GO! Connect with HubSpot Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. Whatever that means. Here Are 31 Fluffy Words Marketers Use Way Too Much: 1.
HUBSPOT | FRIDAY, MARCH 18, 2011
[Hubspot] 7 Awesome B2B Facebook Pages
Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Connect with HubSpot A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My marketing agency and clients use HubSpot''s software.). Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing. So what can you do? Close.
HUBSPOT | SUNDAY, JUNE 30, 2013
[Hubspot] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
The Ecommerce Marketing Guide to Facebook, Free Ebook from HubSpot. Weekly Marketing Update Podcast With HubSpot CMO Mike Volpe. Interested in hearing what the CMO of HubSpot has to say about the stories in this week''s roundup? Marketers everywhere, rejoice! Learn more about Facebook''s review process at The Next Web.
HUBSPOT | WEDNESDAY, MAY 9, 2012
[Hubspot] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Hubspot] 5 Tools to Battle Social Media Content Overload
Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot] 25 Facebook Page Ideas You Haven't Tried Yet
Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages. But how can you keep the content you post on your Facebook page fresh? ”).
WEBBIQUITY | TUESDAY, JUNE 3, 2014
[Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
HUBSPOT | FRIDAY, MARCH 2, 2012
[Hubspot] Deconstructing the Qualities of High Quality SEO Links
As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. Connect with HubSpot
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. We just finished a new product-centric "What is HubSpot?"
HUBSPOT | MONDAY, DECEMBER 20, 2010
[Hubspot] How to Keep Up with News & Emerging Trends [Marketing Cast]
Connect with HubSpot Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? In this week's episode of the Marketing Cast , David Meerman Scott addresses this question and suggests some quick solutions.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Hubspot] 58+ Resources to Master SEO Copywriting
Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
HUBSPOT | WEDNESDAY, OCTOBER 26, 2011
[Hubspot] 70% of CMOs Confess Fear of Marketing Data Overload
Connect with HubSpot What keeps the world’s CMOs up at night? Recently, researchers at IBM asked around and got answers from over 1,700 chief marketing officers around the world. One of the most fascinating insights came from asking the participants which key change they felt underprepared for. The data explosion. The Data Explosion.
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot] 3 Social Media Marketing Tips From Rapper Lil' Wayne
Connect with HubSpot Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. As an internet marketer having a social media presence isn't enough. Be Unique. Never Stop Creating Content.
HUBSPOT | MONDAY, JANUARY 10, 2011
[Hubspot] [Marketing Trend Watch] Top Word for 2010: Austerity
Connect with HubSpot Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. As a 14th century noun, austerity is defined as "the quality or state of being austere" and "enforced or extreme economy."
HUBSPOT | TUESDAY, AUGUST 21, 2012
[Hubspot] 10 B2B Companies That Create Exceptional Content
We have a saying at HubSpot: "Data needs explanation, and explanation needs data." One of HubSpot's partners , Kuno Creative , does a phenomenal job with its ebook library. One of the best practices HubSpot recommends to businesses leveraging social media is talking about more than just your own content. Each post is data-rich.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Hubspot] 5 Awesome Examples of Engaging Social Media Campaigns
Connect with HubSpot So you want more Twitter followers, eh? You want to increase your 'likes' on your Facebook business page ? Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand. Artist Vows to Sketch Every New Twitter Follower. Today he has over 5,000 followers.
HUBSPOT | MONDAY, MARCH 16, 2015
[Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Hubspot] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
These days everyone from tattoo artists to corporate giants (and everyone in between) are jumping on the blog wagon – with varying degrees of success. What once seemed to be the sole purview of narcissistic insomniacs has become firmly entrenched in the national psyche as well as in our marketing bag-o-tricks. Well, it depends. Good luck!
HUBSPOT | WEDNESDAY, JANUARY 11, 2012
[Hubspot] 15 Tenets of Proper Email Marketing Etiquette
Good news for HubSpot customers: The HubSpot software automatically mobile-optimizes your emails for you!). Connect with HubSpot The ultimate vision for inbound marketers is to "make marketing that people love." Are you following the proper inbound etiquette in your email marketing communications? Obtain permission first.
HUBSPOT | TUESDAY, MARCH 22, 2011
[Hubspot] 3 Ways to Build an Awesome Social Selling Machine
The thesis behind HubSpot's success is that people are becoming incredibly good at doing research on the internet. If you want to learn more about how to build a social selling machine with HubSpot. Connect with HubSpot It’s really easy to find all sorts of selling "experts" on the internet. Do Your Research.
HUBSPOT | TUESDAY, MAY 11, 2010
[Hubspot] 5 Viral Marketing Lessons From Dropbox
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
HUBSPOT | THURSDAY, SEPTEMBER 9, 2010
[Hubspot] Expert Advice: Creating Divine Website Redesigns
Here are some tips from HubSpot Partners to keep you on the right path. As HubSpot partner Christine Hafner of Hafner Creative Communications wisely points out, “We shop where we feel comfortable. HubSpot Partner Tony Meister of NetSolutions Group says “ Effective calls to action and clear goals trump design.
HUBSPOT | TUESDAY, MAY 15, 2012
[Hubspot] Why List Segmentation Matters in Email Marketing
Through HubSpot's own research , we've found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. Segmentation is one such best practices. Furthermore, 52% of marketers say they have a great need to improve email database segmentation.
HUBSPOT | MONDAY, APRIL 4, 2011
[Hubspot] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
Join HubSpot for Marketing Transformation Week , April 4-8, 2011. Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Because "it's ugly and it draws attention to my illness.". Marketing Takeaways.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Hubspot] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
You could also repurpose the cover photo you're using on your Facebook Timeline if you just adjust the dimensions a tad! 5) HubSpot. A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up. So you may have learned what you'd have to do eventually.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Panera Bread Takes Inbound Marketing Offline
Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
HUBSPOT | WEDNESDAY, AUGUST 24, 2011
[Hubspot] 5 Reasons Your Blog Needs More Than One Contributor
We've had some great articles on the HubSpot blog by folks with previous roles in IT , current roles in sales , and more. Connect with HubSpot Business blogging is a key part of any inbound marketing strategy. So, no question about it: the more blog content you publish on a regular basis, the better! But is your blog a one-man show?
HUBSPOT | TUESDAY, JANUARY 25, 2011
[Hubspot] 5 Common Landing Page Mistakes
Connect with HubSpot 1) Remove Navigation and Other Distractions. Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. For best results, you'll want to remove distractions like navigation and additional offers. Download our Guide").
BLOG MY CALLS | MONDAY, JULY 22, 2013
[Hubspot] How to Create Content that Converts
Today''s biggest content marketing success stories like HubSpot, LogMyCalls and a handful of others use a simple, proven approach. This is a guest blog from Jeff Molander, the authority of making social media sell, adjunct faculty at Loyola University, and author of Off the Hook Marketing: How to Make Social Sell for You. Great right?
HUBSPOT | WEDNESDAY, OCTOBER 20, 2010
[Hubspot] What Marketers Can Learn From Facebook "Unfriending" Study
Connect with HubSpot Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Don't be boring.
WRITTENT | WEDNESDAY, APRIL 3, 2013
[Hubspot] Resources for Creating Buyer Personas Using the Right Content
Questions You Need to Ask When Developing Buyer Personas from HubSpot. How to Build Better Buyer Personas to Drive Killer Content from HubSpot. Creating Buyer Personas Template from HubSpot. Companies That Totally “Get” Their Buyer Personas from HubSpot. There’s a lot that goes into effective content marketing.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
HUBSPOT | FRIDAY, OCTOBER 4, 2013
[Hubspot] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Apparently, its name comes from the speed and precision it shares with its animal counterpart.
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Hubspot] Marketing Automation: What it is and How to Know if Your Firm Needs it
Most marketing automation software solutions, such as HubSpot, InfusionSoft, Ontraport, Pardot, and Marketo, include the following features and many more: Email Marketing. What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
HUBSPOT | TUESDAY, JULY 2, 2013
[Hubspot] How to Ease Your Sales Team Into Social Sales
Create customized dashboards in a tool like HubSpot''s Social Inbox so they can witness the progress of their social activity in real time. This is a guest post written by HubSpot Advisory Board member Jeff Hoffman. No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption.
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Hubspot] Will Marketing Technology Look Like iOS Someday?
Or, more relevant to readers of this blog, HubSpot's App Marketplace. It was actually HubSpot's CEO, Brian Halligan who used the phrase "marketing operating system" in an interview with AdExchanger earlier this year, describing the vision of where HubSpot's platform could go. what do I do with all this?". Maybe. Neither?
HUBSPOT | WEDNESDAY, JANUARY 2, 2013
[Hubspot] A Breakdown of All Your Website's Traffic Sources (What Means What?)
For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. You know how we're always on your case to measure your marketing? Get in good with your analytics ? Great.
HUBSPOT | MONDAY, NOVEMBER 8, 2010
[Hubspot] Why You Should Link to Your Competitors - A Lesson from Yahoo
Connect with HubSpot In business school, you're not taught to link to your competitors (or so I'm told). Why would you? After all, you want your website visitors to stay on your website, not go right into the hands of your competitors. And yet, that's exactly what Yahoo did at its start. Did Yahoo just leave it at that? Why did they do it?
HUBSPOT | WEDNESDAY, SEPTEMBER 8, 2010
[Hubspot] 60 Proven Ways to Increase Your Online Marketing Influence
Connect with HubSpot On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. Stop talking about your products and services and create valuable content. 2. ’ 10.
HUBSPOT | FRIDAY, JANUARY 14, 2011
[Hubspot] Communicating With Your Customers: A Marketer’s Analysis
One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication with customers occurred. HubSpot communicates actively with its leads as well as its customers post-sale. Connect with HubSpot How Much Communication is Too Much? But is it too much or too little?
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Hubspot] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Hubspot] Webinar Q&A: Content is Marketing Currency
One of the best examples around is HubSpot. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Guest blog posts on blogs read by your potential prospects.
HUBSPOT | TUESDAY, FEBRUARY 17, 2015
[Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.). How to Create an Attribution Report in HubSpot. One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, "build brand awareness.". Me neither.
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Hubspot] Understanding Viral Growth [Marketing Math]
This is the approach we took with Website Grader here at HubSpot and it has now been used by more than 3 million people! Connect with HubSpot Wouldn’t it be great if you could spend less money and time on marketing and sales, and still get tons of new customers? Some businesses have figured out a way to do this. million users.
HUBSPOT | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot] New Data: Are Your Marketing Decisions Reactive or Strategic?
Connect with HubSpot In a new report from Econsultancy , when small and medium sized business were asked how they decide on new marketing tactics, they gave analyzing competitor efforts as the number one determinant. There are probably a number of reasons. They don’t have the time to plan 2 to 3 years ahead. And, easily understood.
HUBSPOT | FRIDAY, JUNE 15, 2012
[Hubspot] Answers to Your Top 11 Questions About Email Marketing #EmailSci
performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. Is there a particular marketing automation tool that HubSpot recommends? We get that. Yes, though not enormously so. Under 1%.
HUBSPOT | FRIDAY, DECEMBER 10, 2010
[Hubspot] 12 Lessons from Nike to Help Build Brand Awareness
Connect with HubSpot Nike is famous for creating commercials that make you want to jump out of your chair or off the couch and go do something. "It" to be specific. I was doing some research (I promise, boss) on the importance of preparation when I came across this Nike commercial for Nike.com.hk. My ideas are below. What do you think?
LEADERSHIP | FRIDAY, SEPTEMBER 26, 2014
[Hubspot] Interesting Infographics: Blueprint for The Perfect Blog Post
source: Hubspot ). It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 13, 2011
[Hubspot] Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot] 4 Helpful Tools for Identifying the Right Keywords
Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Connect with HubSpot The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Location-Based Keywords.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Hubspot] Are B2B Companies Finally “Getting” Content Marketing?
B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? But most were lost. Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. Check it out!). It’s about time. What do you think? We love comments.
HUBSPOT | WEDNESDAY, APRIL 20, 2011
[Hubspot] 10 Essential Twitter Stats [Data]
Connect with HubSpot Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. There are 75 Million Twitter users worldwide.
HUBSPOT | TUESDAY, JUNE 22, 2010
[Hubspot] Criticism In Real Life Vs. Online [cartoon]
Connect with HubSpot Read more about how to manage online criticism. Video: How to Use Social Media to Manage Your Company Brand Online. Learn how to use social media to manage your company brand. Download the free video and learn how to manage your company brand effectively using social media.
PUZZLE MARKETER | TUESDAY, AUGUST 7, 2012
[Hubspot] The History of Marketing [Infographic]
If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. The History of Marketing From: HubSpot Marketing Software. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone? from 2011.
WRITTENT | FRIDAY, AUGUST 22, 2014
[Hubspot] 32 Blog Post Ideas for Your Next Article
It’s a tactic that’s worked well for HubSpot. Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot. The typical B2B organization has many unique web pages and content assets. What are Custom Reports? Now to the good stuff! Link Building Campaign Engagement Metrics.
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
HUBSPOT | FRIDAY, JUNE 25, 2010
[Hubspot] 10 Common Website Mistakes and How to Fix Them
To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. Join hubspot experts for a live 60-minute website optimization review. Connect with HubSpot All of these mistakes are easy to identify for free using Website Grader. 10 Common But Easily Fixable Website Mistakes. 1. No CSS.
HUBSPOT | WEDNESDAY, JUNE 18, 2014
[Hubspot] Say Hello to Animated GIFs on Twitter
And HubSpot customers: Social Inbox supports it, too.) HubSpot A/B test found a 55% increase in leads when images were added to tweets. FINALLY. Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on Twitter.com and on Twitter''s iOS and Android apps. link]. link].
FEARLESS COMPETITOR | WEDNESDAY, APRIL 14, 2010
[Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
To learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.. (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). Love hard facts. Hope you do too.
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] Free eBook: Generating Small Business Customers With Social Media
Small Business Social Media Marketing eBook View more documents from HubSpot Internet Marketing. Connect with HubSpot Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. Download the free eBook. How can blogs drive small business leads?
B2B LEAD BLOG | FRIDAY, JULY 6, 2012
[Hubspot] Friday Wrap-up: This Week in B2B Marketing Tips
This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Event Swag Your Attendees Will Love …and Loathe.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot] How to Transform Your Website With Four Magical Steps
Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. 4) Don’t measure absolutely everything. Connect with HubSpot Abracadabra. Here are a few tips to help you make that transformation quickly, easily, and effectively.
HUBSPOT | THURSDAY, SEPTEMBER 15, 2011
[Hubspot] 3 Marketing Lessons From Germany's Facebook Page Ban
Connect with HubSpot In a press release from The Data Protection Commissioner’s Office in Germany, the federal state of Schleswig-Holstein ordered that all businesses in its area must cease using Facebook fan pages and Facebook "Like" social plugins. Remember that different cultures use different social networks and websites.
HUBSPOT | TUESDAY, JULY 26, 2011
[Hubspot] Video Streaming Is Now 39% of All Mobile Traffic [Data]
Connect with HubSpot A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube accounts for 52 percent of global video streaming.
HUBSPOT | THURSDAY, MAY 1, 2014
[Hubspot] Simple Inbound Business Mantras to Memorize and Live By
To learn more about the fundamentals of a successful inbound strategy and how to attract, convert, close, and delight your future and current customers, check out HubSpot’s free inbound certification series. What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Give it a try. We can wait.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 21, 2011
[Hubspot] Eight Scintillating Lessons from SXSW
Interview with Kip Bodnar of Hubspot. I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.. Here is his TED talk. and Presidental Advisor Aneesh Chopra. He said the U.S.
HUBSPOT | FRIDAY, DECEMBER 16, 2011
[Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? Check out the infographic, and feel free to tweet your favorite stats below!
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Hubspot] What Is CSS? [FAQs]
Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. Today’s question: What is CSS?
HUBSPOT | SUNDAY, SEPTEMBER 30, 2012
[Hubspot] Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
HubSpot’s Heading to Dublin, Ireland. Take a look at our this video that explains more about our European expansion: The new HubSpot office will be opening January, 2013 and is on pace to provide 150 new jobs within 3 years. Autumn is here! Can you feel it? It’s the time of year for changes all around. Simple as that. Hello, Europe!
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Hubspot] 4 Types of Calls-to-Action You Need for Marketing Success
This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Connect with HubSpot Download your free, full copy of the ebook here. Calls-to-action (CTAs) are important triggers for your success with internet marketing. But how do you pick the right ones? Let’s start with the fundamentals! 1.
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Hubspot] Lead Nurturing 101
According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. Instead of receiving an immediate phone call, those leads need to be nurtured, hugged and loved.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] The Pros and Cons of Form-Free Content (And Which to Choose)
There are pros and cons to each method, and inbound marketers are still discussing which method is best -- just watch this video debate between HubSpot CMO Mike Volpe and HubSpot Marketer in Residence David Meerman Scott on the subject. Connect with HubSpot Can you guess what it is? The Benefits of Form-Free Content.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot] 5 Tips for Branding Your Business on Twitter
On-Demand Webinar: The Science of ReTweets With Dan Zarrella Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets! Connect with HubSpot Twitter can drive leads and sales. Branding Your Business on Twitter 1.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Hubspot] LinkedIn Share Button Now On More Than 100,000 Websites
If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. Connect with HubSpot Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. Sharing Is for B2B Too.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Hubspot] 10 Awesome Google+ Presentations to View Today
Connect with HubSpot The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. You mean I have to learn how to use and leverage yet another social media platform? We hear you loud and clear. What now?
HUBSPOT | THURSDAY, OCTOBER 7, 2010
[Hubspot] 7 Things Your Blog’s Sidebar Can't Live Without
Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Connect with HubSpot Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] How Awesome a Marketer Are You? [Marketing Quiz]
Share your email if you'd like to receive HubSpot's marketing insights! Connect with HubSpot You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box."
BLOG MY CALLS | FRIDAY, SEPTEMBER 5, 2014
[Hubspot] Why Are Calls Better?
And yet, according to data from sources ranging from MEClabs to Hubspot, only around 2% of web leads convert. Okay…phone calls matter, but why are they better? We''re not going to discuss mobile PPC in this article. Hopefully you know how important phone calls are in the mobile world. We''ve written about this extensively. Marketers get it.
HUBSPOT | FRIDAY, MARCH 28, 2014
[Hubspot] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
Here’s an example: Let’s say you’re looking through your HubSpot data and are checking out which of your site pages your contacts have viewed. This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? The secret to how all of this works?
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Hubspot] Google Enhances +1 Button to Enable Sharing to Google+
Connect with HubSpot The +1 button just got a makeover! Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.'
HUBSPOT | MONDAY, JUNE 4, 2012
[Hubspot] How to Cultivate a Company-Wide Social Media Culture
For instance, HubSpot's own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it's all digital, baby. What benefits do we reap as a result? Yours.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Hubspot] How to Master Pinterest for B2B Marketing
For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 12, 2010
[Hubspot] How a Guest Post opened new doors and opportunities
Recently I had the opportunity to pen an article for Mike Volpe, VP of Marketing at HubSpot. I penned an article on story-telling, which prompted a lot of comments, but some interesting ones too. And it really fleshed out my thoughts. There’s no time like the present. highly recommend you download and read it.
HUBSPOT | THURSDAY, OCTOBER 21, 2010
[Hubspot] The 9 Worst Ways to Use Facebook for Business
Connect with HubSpot Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. What would be your #10?
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Hubspot] 11 Digital Tactics to Amplify Your Next Fundraising Event
HubSpot leveraged this technique at our non-fundraising INBOUND 2013 conference with charity: water. Our INBOUND 2013 Waterwalk generated participation by more than 1,100 event attendees, easily unlocking the $40,000 HubSpot promised in donation. Fall fundraising event season is here! How are you going to amplify your event online?
HUBSPOT | MONDAY, MAY 3, 2010
[Hubspot] How to Use a Blog to Increase Organic Traffic
For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot." Social Search for Lead Generation Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. Connect with HubSpot More indexed pages means more opportunities for keywords.
WEBBIQUITY | TUESDAY, MARCH 6, 2012
[Hubspot] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. ” The solution?
HUBSPOT | TUESDAY, JULY 12, 2011
[Hubspot] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
Connect with HubSpot To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. And by "most popular," we're referring to web traffic here. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. Fewer than 33.5
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Hubspot] The Marketer's Guide to Getting Started With Content Personalization
However, with enough profile data, a customized social interaction at the right time can be a powerful marketing tool, and tools like HubSpot''s Social Inbox can be extremely helpful in personalizing responses and delivering real social ROI. Content personalization has been a hot topic for marketers over the last few years. On-Page. Email.