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  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Hubspot] 80% of Social Media Users Prefer Facebook for Connecting With Brands
    Connect with HubSpot When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As an example, the majority of your target market may be on Twitter , but they may actually prefer to interact with you through Facebook.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Hubspot] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." – Brian Halligan, CEO of Hubspot. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Hubspot] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Check out "The Science of ReTweets" HubSpot webinar with Dan Zarrella to learn about what predicts success on Twitter.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Hubspot] 3 Content Targeting Lessons From the NFL's Marketing Mistake
    Sorry, New England-based HubSpot; I am a member of the other Mr. Rodgers ' neighborhood. Connect with HubSpot Football season is upon us! Personally, I bleed Badger red on Saturdays and Packer green and gold on Sundays. did I not mention I'm a Wisconsin native? More importantly for the NFL however, I also represent 44% of its fan base.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [Hubspot] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. and ROI.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Hubspot] 5 Misconceptions About Marketers
    Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Gary Vaynerchuk on "Context Marketing"
    This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 31, 2013
    [Hubspot] Do Linkedin Endorsements Really Matter to Hiring Managers?
    Some “atta-boys” Brian at Hubspot told me “Your blog’s so popular, you need a Call to Action there.” 'Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. Take a look at this image.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 24, 2011
    [Hubspot] Buying software is easy. Fixing Lead Generation is hard.
    SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Right now! Immediately! Give them a credit card, they give you a login. It does not.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Hubspot] The Fatal Flaw in the Job Description/Resume Process
    Run their Twitter and blog through Grader.com – a free evaluation tool from Hubspot. B2B Lead Generation | A flawed job process. CSO Insights found that only 7% of companies said they “excelled&# at interviewing and hiring salespeople.). Why doesn’t it work? After all, with so many candidates, we can be very choosy.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
    learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.&#. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 20, 2011
    [Hubspot] Sunday thoughts 3/20/2011
    You should also run their websites, blogs and social media profiles through the free tools from Hubspot at www.grader.com. Misc ramblings on a Sunday morning. We’re turning our great new cheat sheet on B2B lead nurturing, 7 Keys to Successful Lead Nurturing into a series. Keys to Successful Social Media Marketing. The first is done.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 9, 2010
    [Hubspot] Why’s that Ferrari collecting dust?
    But in trying to solve that challenge, companies make a fundamental error: The lack of high quality leads problem renders business leaders highly susceptible to the siren song of marketing automation companies, like Eloqua , Marketo , Silverpop , Genius.com , Market2Lead , HubSpot ,  Pardot and the like. agree. You need a race car.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Hubspot] Is Internet Marketing Maturing As A Business Development Strategy
    The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Hubspot] Is Internet Marketing Maturing As A Business Development Strategy
    The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Hubspot] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. For example, you'll notice that we use a vertical pipe in the page title of this blog ("Internet Marketing Blog | HubSpot").
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Hubspot] Why a Social Media Policy Is Stupid
    We don't have a social media policy at HubSpot. Connect with HubSpot (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. and Jason Falls wrote What Every Company Should Know About Social Media Policy. It's not.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Hubspot] How to Calculate & Track a Leads Goal That Sales Supports
    And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. Connect with HubSpot So, does an SLA sound appealing to you?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To get you started, HubSpot has some free stock photos available for download here , here , and here ! Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the "Preview With Device" feature in the blog editor to make sure images look good on all devices.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Hubspot] Google Launches Facebook Competitor Google+
    Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
    Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
  • HUBSPOT  |  MONDAY, MAY 17, 2010
    [Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
    Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
    HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] Foursquare Launches Business Pages for Small Businesses and Brands
    Connect with HubSpot Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Hubspot] 15 Smart Marketers Share Insights on the Future of the Industry
    To do this, we need to set aggressive goals that directly impact sales growth, pick a metric to measure and prove performance, and then crush it. ". -- Jessica Meher, Head of Enterprise Marketing at HubSpot. 'Marketers, rejoice. You’ve made it through an intense Q4. What does 2014 have in store, you ask? 1) Get creative.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
    Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Hubspot] How to Use Internal Linking to Improve Your Website's SEO
    You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    Connect with HubSpot As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. '22 years ago, something remarkable happened. lot has changed in 22 years. Cough.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Hubspot] Panera Bread Takes Inbound Marketing Offline
    Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Hubspot] 9% More Time Spent in Mobile Apps Than Internet [Data]
    Connect with HubSpot People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Playing games and social networking absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps. The way we use the the internet has changed too.
  • HUBSPOT  |  TUESDAY, AUGUST 31, 2010
    [Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
    Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Hubspot] Social media success: Do you have the right people on the bus?
    'Can people be re-trained to adopt a “social business” perspective? In many cases, I am beginning to doubt it. was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Hubspot] 7 Awesome B2B Facebook Pages
    Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Connect with HubSpot A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Hubspot] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    new survey by HubSpot , “ Uncovering Marketing Benchmarks from 7,000 Businesses ,” reveals that small business benefit the greatest from blog articles in terms of both new leads and traffic. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
    Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Hubspot] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • SAZBEAN  |  TUESDAY, JUNE 5, 2012
    [Hubspot] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot’s own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it’s all digital, baby. News & Notes
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Hubspot] 12 Business Blogging Shortcuts for Time-Crunched Marketers
    After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) HubSpot offers a content marketplace called Zerys to connect you with quality writers at a reasonable rate. Connect with HubSpot It's a common refrain, and this wasn't the first time we'd heard the complaint.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. 60 Common Marketing Acronyms. See SaaS.).
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Hubspot] What Is SEO? [FAQs]
    HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) 'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. And that''s why the basic question of "What is SEO?" what is SEO? In 2014, anyway.).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Salespeople Need to Be Remarkable, Too
    'When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 16, 2010
    [Hubspot] Savvy Week in Review: April 16
    Common Content Marketing Challenges -- And Simple Solutions - by @rickburnes via @hubspot Are you struggling with content marketing? Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. well, not all of them.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
    Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Your Customers Are Calling You. Are You Picking Up?
    If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
    Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Hubspot] How to Find the Time to Create Content [Marketing Cast]
    Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
    Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Hubspot] The Business Value of QR Codes [Marketing Cast]
    Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Hubspot] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?".
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Hubspot] Is Google Abusing Its Monopoly Power?
    'This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Hubspot] New Marketing Data: Top SEO Objectives
    This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Sure-Fire Signs Your SEO Sucks by HubSpot Blog. SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.) Content sounds like it was written by an SEO expert from 1999.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
    Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
    Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Hubspot] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance. Got low site traffic? Setting the Stage: Identifying Your Traffic Problem. Just take a look at your numbers!
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Hubspot] 7 Fascinating Black Friday Infographics
    Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
    Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
    Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Twitter isn’t only read by other Twitter junkies , it shows up in Google too. Michael Trigilio? Tweet regularly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 9, 2014
    [Hubspot] A Content Shock Parable: The Consumer View
    Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Hubspot] 4 Simple Steps to an Optimized Twitter Presence
    Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Hubspot] 28 Awesome B2B Social Media Statistics
    In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Hubspot] Free eBook: How to Use Online Video for Marketing
    Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
    Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
    Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Hubspot] How Inbound Marketing Can Fuel Native Advertising
    So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 10, 2011
    [Hubspot] Top 10 Social Rock Stars
    HubSpot. While being on this list may not get you groupies, drugs and million dollar record deals, it does get you book deals, millions of followers and immortality (well maybe at least digitally). You cannot be a one hit wonder, or a mere hack spamming the internet with useless garbage. How it is calculated. The Rock Stars. ROCKSTAR. SEOMoz.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] How to Write a Press Release [Free Template]
    We use these same guidelines when writing our releases here at HubSpot and created a faux release to illustrate what content goes where and why. Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement. 'Sometimes, old-school is a good thing. Sounds pretty hopeless, right? Wrong. Well, look no further.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Hubspot] How to Subscribe to a Podcast
    Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
    This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Hubspot] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. FutureM passes are available for $99, and include a $50 discount to both IMS and the HubSpot User Group Summit (HUGS) , with most other events included in the cost. Connect with HubSpot 12-16. Your Thoughts?
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
    It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
    I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
    hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Hubspot] The 9 Worst Ways to Use Twitter for Business
    Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Her recommendation?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
    This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
    In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
    Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids."
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Hubspot] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
    So if marketers know what stories their Facebook fans enjoy the most -- let's say for HubSpot, it's our educational content about using social media for marketing -- we can use the Reach Generator to promote those stories as Premium Offers so they are distributed to more people -- 75% more, to be precise. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
    For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
    HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Hubspot] What Is CRM? [FAQs]
    It’s smart to use CRM software in conjunction with marketing software like HubSpot. Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. 'We talk a lot about using your blog to answer questions your customers have. Crazy Red Monkey? Well, no.
  • HUBSPOT  |  FRIDAY, JUNE 25, 2010
    [Hubspot] 10 Common Website Mistakes and How to Fix Them
    To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. Join hubspot experts for a live 60-minute website optimization review. Connect with HubSpot All of these mistakes are easy to identify for free using Website Grader. 10 Common But Easily Fixable Website Mistakes. No CSS.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. The Prep.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
    Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. 'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Hubspot] How to Master Pinterest for B2B Marketing
    For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Hubspot] How to Master Twitter for Business in 2011 [Free Ebook!]
    Connect with HubSpot Who knew that 140-character messages could do such wonders for your business? Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting out, it may be tough to know where exactly to begin. Track and analyze your campaigns.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 7, 2009
    [Hubspot] Remarkable content — what is it and how do I get it?
    Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot] New Data Proves Why You Need to Segment Your Email Marketing
    Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th.
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