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HUBSPOT 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
| THURSDAY, AUGUST 30, 2012
we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! Do you know your best customer? Seriously -- do you really, really understand your best customer? For example, do they live in the big city or the suburbs? Watch Jeopardy or Modern Family ? Use their iPhone nonstop, or get nervous about new technology? HEYYY! Right?
HUBSPOT 7 Things Blogging Does [Plus a Free EBook]
| THURSDAY, DECEMBER 2, 2010
According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web. Connect with HubSpot
HUBSPOT Get More Out of PPC with Targeted Landing Pages & Lead Nurturing
| TUESDAY, NOVEMBER 9, 2010
HubSpot customer, Huthwaite, an international sales training company, decreased their cost per PPC lead from $400 to $10 by focusing on quality conversions instead of click volume. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot
HUBSPOT 5 Ways to Champion a Successful Marketing Transformation
| WEDNESDAY, SEPTEMBER 15, 2010
Take a look at Inbound Marketing University and make it a requirement for your teams to get certified, or if you are a HubSpot customer, take a look through Success to build a curriculum. Ask your team to subscribe to the HubSpot Blog , and read through the content on the Inbound Marketing Hub. Connect with HubSpot
HUBSPOT What’s the Proper Social Media Etiquette? [Marketing Cast]
| MONDAY, JULY 11, 2011
Connect with HubSpot Should you follow back somebody who follows you on Twitter? Should you comment on the Facebook updates of your connections? These questions form a social media etiquette that businesses deem suitable when building relationships online. That’s the way it used to be--us talking to our audience. The Value of Giving.
HUBSPOT 6 Ways B2B Marketers Should Optimize for Mobile Browsing
| THURSDAY, DECEMBER 1, 2011
Connect with HubSpot B2C marketers have known for some time how important a mobile marketing strategy is to their success. Not only is the ROI of these programs harder to anticipate in B2B, it requires significant time and thought to craft a campaign that will truly add value to customers and prospects. travelers. Add social sharing buttons.
HUBSPOT A Breakdown of All Your Website's Traffic Sources (What Means What?)
| WEDNESDAY, JANUARY 2, 2013
For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. You know how we're always on your case to measure your marketing? Get in good with your analytics ? Great.
HUBSPOT 8 Frequently Missed Lead Gen Opportunities for Your Homepage
| MONDAY, APRIL 2, 2012
This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Connect with HubSpot He is also the co-author of the new book, Fire Your Sales Team Today! Equally important is an understanding that all traffic is not created equal. Does your site deliver a personal experience?
HUBSPOT 4 Reasons Your Next Event Should Be a Virtual One
| MONDAY, JUNE 13, 2011
We've brought together an all-star cast of HubSpot marketing experts to give you a comprehensive Inbound Marketing education at our first Inbound Marketing Virtual Conference. Connect with HubSpot In a study by On24, 63% of marketers said they were more likely to attend a conference online than in person. Increased Reach. Convenience.
HUBSPOT 4 SEO Tips to Instantly Take Advantage of Google Instant Preview
| THURSDAY, NOVEMBER 11, 2010
Connect with HubSpot If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass. Fine Tune That Meta Description.
HUBSPOT 5 Ways to Optimize Images on a Website or Blog
| THURSDAY, APRIL 21, 2011
Connect with HubSpot There is no doubt that images on your website, in addition to content, can enhance your SEO - if done right. Just like content, Google can index images and make them available in organic search. Here are 5 things to keep in mind when working with images on your website and blog. Pick an Appropriate Image. Apply Alt Text.
HUBSPOT The 8 Best Link-Building Tactics to Boost Off-Page SEO
| TUESDAY, NOVEMBER 29, 2011
Connect with HubSpot In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over. Don't worry; you're not totally out of luck.
SAZBEAN Top Internet strategy, marketing and technology links for the week of April 13, 2013
| SATURDAY, APRIL 13, 2013
Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study (Socialnomics) Why You Should Market Like You (Want to) Cook (Portent) 5 Email Marketing Strategies for Customer Retention (Marketo). News & Notes
SAZBEAN How to Cultivate a Company-Wide Social Media Culture
| TUESDAY, JUNE 5, 2012
For instance, HubSpot’s own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it’s all digital, baby. News & Notes
HUBSPOT How to Create a Successful Business Blog in Minutes
| MONDAY, AUGUST 2, 2010
Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends. own a site.
TRADESMEN INSIGHTS Are You Using Landing Pages? If Not, Maybe You Should Be.
| WEDNESDAY, FEBRUARY 8, 2012
recently downloaded an e-book, Optimizing Landing Pages by Sarah Goliger from Hubspot that outlines the basics on what needs to be included, how to get them shared, using them as a lead nurturing tool and thanking them for responding. You can’t do that in an ad(print or digital) by itself. You
HUBSPOT How Google+ Makes Social Email Marketing Even More Important
| FRIDAY, JULY 15, 2011
Connect with HubSpot As Google+ tops 10 million users and we hold our breath until it opens up to businesses, let’s look at the new social network's other implications for existing internet marketing. Here is how Google+ has made socially optimized email marketing even more essential for marketers. Make Your Emails Amazing.
HUBSPOT 26 Mind-Blowing Black Friday Statistics [Data]
| FRIDAY, NOVEMBER 25, 2011
Connect with HubSpot Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. spending has reached $9.7
HUBSPOT New Research: 5 Twitter Charts For Marketers
| THURSDAY, APRIL 29, 2010
Connect with HubSpot Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. This is just one of many interesting data nuggets that were uncovered in a new survey conducted by Edison Research. Which of these charts is most important to your business?
HUBSPOT 5 Golden Rules for a Successful Location Based Marketing Campaign
| THURSDAY, SEPTEMBER 8, 2011
Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Connect with HubSpot Aaron is the head of location based marketing at WCG in Austin. In this episode, we chat about: The evolution of location based marketing. Point-of-purchase and location based services.
HUBSPOT How to Enhance Your Marketing Videos With Analytics
| TUESDAY, DECEMBER 27, 2011
Connect with HubSpot Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. YouTube Demographics Report. What does it measure?
HUBSPOT When To Test: The Importance of Primary Conversion Goals
| WEDNESDAY, SEPTEMBER 29, 2010
One of our HubSpot customers was in the process of updating their home page. Connect with HubSpot And they were at an impasse between two different home pages. One stressed the type of product and the other stressed the value proposition. What to do? told them there’s only one thing to do – test.
HUBSPOT Why You Need to Stop Restricting Content [Marketing Cast]
| MONDAY, AUGUST 1, 2011
Connect with HubSpot A lot of businesses are resistant towards putting their content for free on the Web. To justify their decision, they point out security issues, privacy laws, strict editorial control. But fear remains the overarching theme throughout these excuses. “Are you afraid of the dark, too?” But guess what?
HUBSPOT 7 Online Techniques to Improve Offline Events
| FRIDAY, OCTOBER 21, 2011
Connect with HubSpot Today, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. Connecting Before an Event. Facebook Events.
HUBSPOT 5 Marketing Tactics That Don't Matter
| THURSDAY, OCTOBER 20, 2011
Connect with HubSpot We are in the midst of a epidemic that is claiming the precious time of way too many marketers. New, shiny, and seemingly fun marketing tactics that don't drive business value are killing the productivity of marketers around the world. Of course, different tactics work for different businesses. Here are several examples.
HUBSPOT Social Media 101: A Required Course
| WEDNESDAY, SEPTEMBER 22, 2010
Download HubSpot's Inbound Marketing University online training program. Connect with HubSpot Whether you like it or not, social media has become a part of our daily lives. Why then are so many businesses so reluctant to use social media? The biggest barrier to entry into the social media world is education. Why do I need it?
HUBSPOT Japan Goes Inbound and Walmart Gets Local [Marketing Update]
| MONDAY, OCTOBER 17, 2011
Connect with HubSpot Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Japan Does Inbound Marketing. Japan’s tourism has been cut by 50% due to the catastrophic tsunami, earthquakes, and nuclear disaster. Facebook and Walmart Go Local.
SAVVY B2B MARKETING Savvy Week in Review: April 16
| FRIDAY, APRIL 16, 2010
Common Content Marketing Challenges -- And Simple Solutions - by @rickburnes via @hubspot Are you struggling with content marketing? Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. well, not all of them.
HUBSPOT Associated Press Includes Social Media Guidelines in 2010 Stylebook
| WEDNESDAY, JUNE 2, 2010
Connect with HubSpot If you commonly experience an internal struggle over whether "website" should be one or two words or whether "friend" can really be used as a verb in professional writing, today you can finally breathe a sigh of relief (and rest assured that "website" is officially one word). Website" is officially one word.
HUBSPOT 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
| MONDAY, AUGUST 13, 2012
Instead of hearing from the HubSpot team why we thought our conference was great, these posts let you hear when the event was a can't-miss opportunity from actual attendees. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy. Anyone?
HUBSPOT 71 Secret Tips for Website Redesign Projects
| WEDNESDAY, JUNE 8, 2011
Connect with HubSpot As part of my ongoing research into website redesign for the Science of Website Redesign webinar , I asked hundreds of marketers for their insider tips that they would give to their best friends based on their experience with a recent website redesign project. Don't do a website redesign for redesign's sake. Ask them!
HUBSPOT 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
| MONDAY, APRIL 29, 2013
We recruited best in class experts including Ann Handley , Jay Baer , Shawn Graham , David Meerman Scott , Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? The result? What to Do Today.
HUBSPOT 6 Ways to Immediately Amplify Your On-Page SEO
| WEDNESDAY, AUGUST 17, 2011
Connect with HubSpot We all know how important it is to rank in search engines to help your business get found. While off-page SEO is not something you can just do in one afternoon, we have some quick tricks to skyrocket your on-page SEO with only a few simple fixes to your web page. Ways to Instantly Improve On-Page SEO. ” 2.
HUBSPOT 3 Steps to Improve Lead Nurturing With Content Mapping
| TUESDAY, OCTOBER 11, 2011
Connect with HubSpot This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. But let's back-track a bit. Exactly how does a marketing team help a sales team with those leads once they're generated?
HUBSPOT How To Draw Attention with Press and Guests
| THURSDAY, JULY 14, 2011
Connect with HubSpot Whether you're running a business, show or blog, the mission to draw attention never ends. Exposure is key, and there are two ways to get it: A hookup with promotion, both online and mainstream. Host great guests. In his Rise to the Top interview with David Garland, Graham shares tips and tricks from his own experience.
HUBSPOT Facebook's Like Button Turns One [Usage Data]
| FRIDAY, APRIL 22, 2011
Connect with HubSpot Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. year ago, Facebook unvieled the Like Button at their f8 conference , marking the true extention of the Facebook platform to third-party websites. Facebook Like Button Usage Statistics. More than 2.5
HUBSPOT Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
| MONDAY, APRIL 11, 2011
Connect with HubSpot If you are like me, you don’t think much about the time you spend watching online video. It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. This is a fortunate reality for businesses.
HUBSPOT 7 Keys to Choosing an Effective Modern Marketing Agency
| FRIDAY, OCTOBER 7, 2011
Connect with HubSpot This is a guest post writte by Paul Roetzer (@paulroetzer). Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency , and author of the upcoming Wiley book, The Marketing Agency Blueprint (December 2011). Change is not always easy, but it is inevitable. The Impact of Inbound Marketing.
HUBSPOT 18 Insightful 2012 Marketing Predictions From the Experts
| WEDNESDAY, DECEMBER 21, 2011
Connect with HubSpot A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. did I get everyone?) and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. That's bullshit.
HUBSPOT How Will the Social Web Monetize the Uptick in Visual Content?
| TUESDAY, MARCH 26, 2013
recent HubSpot study of 1,500 B2B and B2C company Facebook Pages determined that photo posts generate 53% more Likes and 104% more comments than average posts. Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell. Words drive SEO.
HUBSPOT Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
| SUNDAY, SEPTEMBER 16, 2012
Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results, From HubSpot. Happy Sunday, marketers! Did you have an exciting, action-packed weekend? Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing.
HUBSPOT How Do You Use Your Email List Effectively? [Marketing Cast]
| MONDAY, MARCH 21, 2011
Connect with HubSpot Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship. It is great to see people opening your emails and enjoying them.
JUNTA 42 Content Marketing / Custom Publishing Research - Marketers Telling the Story
| TUESDAY, OCTOBER 13, 2009
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot , Upshot and Junta42. Note: the study requires name and email to download and the 20-page eBook can be downloaded here ). The take : We are all publishers now. Measurement. The take : Wow! Content Where?
HUBSPOT The Future of Foursquare: Understanding Location-Based Marketing
| TUESDAY, MARCH 15, 2011
Connect with HubSpot At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences.
HUBSPOT Dance Steps for Marketers: Improving Customer Interactions
| MONDAY, JULY 18, 2011
Disclosure: a couple of the examples below are Performable or HubSpot customers. Connect with HubSpot A couple of years ago my father taught me to dance. It was several months before my wedding and my usual method of jumping around wildly wasn’t going to cut it. Today’s marketing is customer-driven. Who does it well?
HUBSPOT The Ultimate Checklist for Integrated Marketing
| WEDNESDAY, JANUARY 25, 2012
Connect with HubSpot Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Don't keep your marketing contained in individual silos -- integrate it! Email and Social Media. It's all about social media. Share on Facebook!' Tweet This!'
HUBSPOT Facebook Copies Google+ Sharing, And It Doesn't Matter
| TUESDAY, AUGUST 23, 2011
Connect with HubSpot When Google's social network Google+ launched, its core differentiation was Circles, a way to share content with only a certain group -- or groups -- of your Google+ connections. It Doesn't Matter! All of these articles will miss the point. Google and Facebook aren't battling over social sharing. Yeah, public, as in.to
HUBSPOT Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
| MONDAY, SEPTEMBER 12, 2011
Connect with HubSpot On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Editing and proofreading.
FEARLESS COMPETITOR Remarkable content — what is it and how do I get it?
| MONDAY, DECEMBER 7, 2009
Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
HUBSPOT New Google Algorithm Update Dings Sites With Excessive Ads
| FRIDAY, JANUARY 20, 2012
Connect with HubSpot It's been a while since we heard about a major algorithm update from Google (everyone needs a vacation, right?), but it looks like the search giant is back in full swing with a new one. Who Exactly Will Be Penalized? Google posted that users want to see content when they click through to a website (what a shock!),
HUBSPOT 10 Marketing Stories You Might Have Missed This Week
| FRIDAY, FEBRUARY 18, 2011
Connect with HubSpot How are we already passed the half way mark for the month? It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. 10 Marketing Stories You Might Have Missed This Week. And You. And You. And You.
HUBSPOT 8 Transformational Leadership Lessons From Seth Godin
| FRIDAY, JUNE 18, 2010
The event was part of a tour to promote his new book, Linchpin , and several members of the HubSpot team attended the morning half of the event. Connect with HubSpot Yesterday in Boston, author and speaker Seth Godin took the stage at John Hancock Hall. The morning focused on Godin speaking and making his case for change.
HUBSPOT 7 Great Ways to Promote and Track Offline Events
| FRIDAY, JULY 15, 2011
The HubSpot User Group Summit (#HUGS2011) and our partner event, the Inbound Marketing Summit , which will feature scads of amazing speakers like Guy Kawasaki, Dan Heath, and even popular author Ben Mezrich, will be the best possible way to first get inspired and then learn how to apply inbound marketing hands on! Connect with HubSpot
HUBSPOT 4 Email Marketing Challenges and How to Tackle Them
| TUESDAY, JANUARY 25, 2011
MarketingSherpa’s Email Summit in Las Vegas started yesterday in full force and HubSpot is here to keep our readers in the loop of the hottest email marketing discussions. Connect with HubSpot ” Here are the four comments participants shared and some ways you can tackle these challenges: 1. But what should you be testing?
HUBSPOT 60 Minutes of Marketing Insight from 60 Influential Speakers
| TUESDAY, JULY 6, 2010
HubSpot is the lead sponsor of the "Shortest Marketing Conference Ever" webinar and Mike Volpe, Inbound Marketer Extraordinaire, will be one of the speakers. Connect with HubSpot Tonight at 6 PM Eastern, a remarkable conference will take place. Call it a "Speed Webinar" for people that like their education in bite-sized doses.
HUBSPOT 3 Strategies to Get More Sales Referrals With LinkedIn
| TUESDAY, MARCH 15, 2011
Connect with HubSpot This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Want to save time for both of you?
HUBSPOT How to Write a Terrible, Horrible, No Good, Very Bad Blog Post
| WEDNESDAY, AUGUST 10, 2011
Connect with HubSpot So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever. You're done!
HUBSPOT How to Handle Blogger Outreach & Pitching With Jason Falls of Social Media Explorer [@InboundNow #23]
| THURSDAY, JUNE 2, 2011
Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Check out HubSpot's Free 9 Step Email Marketing Guide. Connect with HubSpot Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. Segmenting email lists.
ANYTHING GOES MARKETING Tips on Using Twitter to Boost Your Marketing Efforts
| MONDAY, AUGUST 3, 2009
If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. As you read these, you need to think about your end goals. This is not a post on the basics of Twitter.
HUBSPOT Find How Many Potential Customers are on Facebook [Free Tool]
| THURSDAY, JUNE 9, 2011
Connect with HubSpot Is your target audience on Facebook? First of all, yes. Pretty much every demographic is represented on Facebook these days, with more than 600 million active users. But how do you know how much of your target audience is really represented on Facebook ? Go to Facebook.com/Advertising and click "Create an Ad.". That's it!
HUBSPOT 5 Ways Inbound Marketing Drives B2B Ecommerce
| FRIDAY, JUNE 10, 2011
To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Connect with HubSpot This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. And when they say this, they are probably half right. That’s good stuff all around.
HUBSPOT A B2B Guide for Blogging Lead Generation
| MONDAY, JUNE 28, 2010
Connect with HubSpot With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. However, for many, it is still a new frontier. previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Think of it this way.
HUBSPOT 17 Foolish Mistakes to Avoid as a Guest Blogger
| TUESDAY, MARCH 13, 2012
All I had to do was copy/paste the text into the HubSpot blogging tool 's HTML, and voila! Connect with HubSpot That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. Talk about a jack of all trades! Mistakes in Guest Blogging Strategy. 1) Having NO Strategy. Do your homework.
HUBSPOT 7 Fluff-Free Reasons Your Online Content Isn’t Spreading
| FRIDAY, JULY 23, 2010
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Does this sound familiar? You’ve read the books, blogs like this one and attended the webinars/conferences. You get it. Bad Web Design.
HUBSPOT 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
| FRIDAY, AUGUST 26, 2011
Connect with HubSpot Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. Here are four ways to use email to increase your social media followers and expand your reach. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Really great content around B2B Marketing again this month. There must be some good business reason they do it, right? . PR Dept?
HUBSPOT 6 iPhone Apps for the Modern Marketer
| THURSDAY, JULY 8, 2010
Grader is the new iPhone app from HubSpot. Connect with HubSpot As mobile technology gets more sophisiticated, businesses operate increasingly in real time. As a result, marketing on-the-go becomes more commonplace. Here are 6 iPhone apps that every modern marketer should check out. Facebook. Price: Free Get the Facebook iPhone app.
HUBSPOT 4 Holiday Marketing Mistakes to Avoid
| FRIDAY, OCTOBER 28, 2011
Connect with HubSpot It's almost that time of year! Christmas songs are starting to play on the radio. The temperature is getting colder. Everyone seems to be extra generous and cheerful as the holidays quickly approach. To help you keep your holiday marketing on the smart side, here are 4 holiday marketing campaign mistakes to avoid.
THE EFFECTIVE MARKETER Marketing Automation Catching On Fire
| WEDNESDAY, FEBRUARY 16, 2011
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
HUBSPOT 7 Video Marketing Lessons from Daily Grommet
| MONDAY, APRIL 4, 2011
HubSpot had the opportunity to catch up with Jesse and learn more about Daily Grommet's remarkable video marketing. Connect with HubSpot "Create something remarkable" is marketing advice we often share with you. But do you struggle to decipher what "remarkable" might mean in a business environment? Put the People First. Keep It Short.
HUBSPOT 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
| THURSDAY, AUGUST 2, 2012
HubSpot's Prospect Tracking : Learn how the lead has navigated your site and what they seem to be most interested in. You've never made a mistake, right? We certainly never have. It's a pretty big bummer, however, when those mistakes results in lost sales and wasted leads. Especially if those mistakes were totally avoidable! like sleeping.
HUBSPOT 7 Ways to Integrate Search Engine and Email Marketing
| MONDAY, OCTOBER 17, 2011
Connect with HubSpot In the world of inbound marketing , integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. And email marketing is most companies' primary inbound lead generation channel.
NUSPARK The B2B Lead Generation-Demand Generation Book “Hall of Fame”
| SATURDAY, JANUARY 21, 2012
The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. Books are listed by funnel category. Ruth P.
HUBSPOT The Ultimate Guide to Using Animated GIFs in Your Marketing
| FRIDAY, SEPTEMBER 7, 2012
Here is how Cinematographs used animated GIFs to show the making of Dogfish Head's new strawberry-and-honey-flavored Tweason'ale : HubSpot Features an Animated GIF on a Landing Page. Animated GIFs. Think they're just for internet geeks? Think again. and how you can implement them in your inbound marketing. and Web 2.0, Absolutely!
HUBSPOT How to Overcome the 7 Most Crippling Blogging Challenges
| WEDNESDAY, JANUARY 18, 2012
This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. Connect with HubSpot We hear it all the time: "I know blogging is important, but." But I don't have any time." But I can't write."
HUBSPOT 10 Rules for Succeeding in a Web 3.0 World
| WEDNESDAY, MARCH 16, 2011
Connect with HubSpot LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Today, the future is being invented faster than most could have imagined only a few decades ago. Previous Internet Eras. Web 1.0 - Web 1.0 Web 3.0
HUBSPOT 12 Eye-Opening Daily Deal Site Statistics [Data]
| TUESDAY, JULY 19, 2011
Connect with HubSpot And the daily deal site debate continues. Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. You could be next!
AGILE B2B COPYWRITER K’s Top Five for the Week – February 6
| SUNDAY, FEBRUARY 6, 2011
New Data: You Should Email Your List More Often via @HubSpot. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Thanks! Think Facebook doesn’t matter for B2B?
HUBSPOT The Times They Are a Changin’ [Marketing Song]
| FRIDAY, MAY 6, 2011
Connect with HubSpot A month ago, the marketing world celebrated Marketing Transformation week, a celebration of the marketing revolution and the change in how marketing is done today. Bob Dylan was a strong voice and proprietor for change during the 1960s. Enjoy our coffe house-style video. The Time's They Are a Changin' - Bob Dylan cover.
ENGAGE 20 Content Marketing Resources I’m Thankful for This Thanksgiving
| THURSDAY, NOVEMBER 22, 2012
Hubspot. What are you thankful for this year? It’s the age-old table talk you always hear at Thanksgiving, at least in my family. Like many people, I am thankful for my family and friends and, yes, my job. And with my job there are some resources that make my life a heck of a lot easier. So where’s a superhero to turn? AdAge.
HUBSPOT 5 Content Formats to Help You Rock Mobile in 2012
| MONDAY, DECEMBER 12, 2011
Connect with HubSpot The discussion around mobile marketing often centers around smartphones, but it really extends to ereaders and tablets as well. eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. Content Formats That Rock on Mobile. That's what is so awesome about comics!
HUBSPOT Managing Your Online Community [Marketing Update]
| SUNDAY, JULY 17, 2011
Connect with HubSpot Marketers need to be constantly aware of their online community and manage it through good times and bad. On this weeks episode of the Marketing Update, Karen and co-host Kara Sasssone discussed two different examples of companies that need to focus more on their online communities. Netflix Raises Prices.
HUBSPOT All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
| WEDNESDAY, JUNE 6, 2012
That's why in HubSpot's email tool , we allow customers to create multiple 'Subscription Types' so the names jive with your company's internal naming structure. And you know what happens when you become a subscriber to the HubSpot blog and nothing else? Not every email address is created equal. There are two reasons for this.
HUBSPOT Our Top Predictions for Facebook's Secret January 15th Announcement
| THURSDAY, JANUARY 10, 2013
It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
HUBSPOT Ecommerce Blogging: Product Page Linking Strategies
| TUESDAY, MARCH 8, 2011
Connect with HubSpot Previously we’ve discussed successful blogging topics for eCommerce companies as well as must-measure eCommerce blogging strategies. Today we wanted to demonstrate how blogging can increase your search engine rankings for your product pages. Linking To Relevant Product Pages Within Your Article.
HUBSPOT Your Complete Guide to Measuring Email Marketing Success
| MONDAY, DECEMBER 5, 2011
Connect with HubSpot The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Learn how to measure your entire marketing program by downloading the complete, free guide here. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Bounce Rate.
CONFLUENT FORMS A new year, a better strategy
| WEDNESDAY, JANUARY 2, 2013
Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round?
HUBSPOT How a Sales Coaching Program Can Grow Your Business in Turbulent Times
| TUESDAY, MAY 14, 2013
Join Walter and fellow CloudCoaching International Co-Founder, HubSpot SVP of Sales and Services Mark Roberge, and CSO Insights Managing Partner Barry Trailer on May 22nd at 2:00 p.m. 'Selling is hard work. By focusing the sales manager’s behavior in the right ways, you can create a system that revolutionizes entire teams.
HUBSPOT 1/3 of Marketers Believe Personalized Campaigns Are Highly Effective [Data]
| FRIDAY, JUNE 3, 2011
Connect with HubSpot When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. Research conducted by web content management provider EPiServer in March 2011 reveals that one-third of U.S. marketers believe personalized campaigns to be "highly effective and measurable."
HUBSPOT Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
| WEDNESDAY, MAY 22, 2013
Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. 'Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. They literally just have to hit "Submit" on the Card''s call-to-action. Probably not.
HUBSPOT 4 Criteria to Screen for Modern Marketing Talent
| FRIDAY, MAY 27, 2011
Here at HubSpot, we've been doing a lot of that lately. Connect with HubSpot With the economy starting to show signs of life , marketers may be getting a bit more flexibility and budget to hire full time or even contract marketing talent. Pre-Screening Candidates for Inbound Marketing Success. Resume Basics. Career Focus. party.
HUBSPOT Google's Biggest Competitor is You
| FRIDAY, MAY 14, 2010
HubSpot CEO, Brian Halligan, thinks that questioning the ROI of Social Media is akin to questioning the ROI of putting on your pants in the morning (you just have to do it) while the Social Media Revolution video makes the case that the ROI of social media is that your business will still exist in 5 years. Connect with HubSpot
HUBSPOT The Online Anatomy of a Spreading Story
| MONDAY, MAY 2, 2011
Connect with HubSpot Last night, U.S. forces killed “ the most wanted face of terrorism ,” Osama bin Laden. However, this is not a political blog post or a commentary on the event. Instead, it is an examination of how technology has drastically changed the word-of-mouth spread of information. Twitter: Where the News First Leaked.
HUBSPOT How to Jack the News to Generate Marketing Buzz
| WEDNESDAY, NOVEMBER 16, 2011
Connect with HubSpot Piggybacking on newsworthy information in marketing often leads to big successes. Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news. You can newsjack, too.
HUBSPOT Marketing Advice From Our Founding Fathers (Happy 4th!)
| MONDAY, JULY 4, 2011
Marketing Takeaway: Adopt the GSD mentality we follow here at HubSpot. Connect with HubSpot Today is Independence Day! For many Americans, that means a day off from work, outdoor barbeques, and good summer fun. Here are some awesome quotes from our seven key founding fathers. Benjamin Franklin. John Adams. You can't argue with data.
HUBSPOT 7 Common Website Redesign Mistakes
| TUESDAY, OCTOBER 26, 2010
Below is an example of the page title and meta description you would see if you typed HubSpot in the search box. Connect with HubSpot If you are new to inbound marketing, there are certain things you’ll want to avoid when designing your site. Doing the little things right in the beginning will save you a lot of time in the end.
HUBSPOT Marketing Lessons From the SEO Rapper
| FRIDAY, MARCH 25, 2011
Chuck will be appearing on HubSpot TV this afternoon at 4pm EST. Be sure to tune in! Connect with HubSpot Several years ago, a man named Chuck was sitting at a marketing conference, waiting for his turn to give a presentation on link building. It would certainly be unconventional, and it might even confuse some people.
FEARLESS COMPETITOR The Best B2B Marketing Ideas of 2010 – Q1 Review
| TUESDAY, MAY 31, 2011
The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Click the underlined title to watch the show.).
HUBSPOT How to Craft the Right Questions for Your Next Marketing Survey
| THURSDAY, NOVEMBER 1, 2012
For instance, if we were to evaluate how useful this blog post is to our audience in comparison to other blog posts, we might start with a question like, "How often do you read HubSpot's blog?" This is an excerpt from our new ebook, The Ultimate Guide to Using Surveys in Your Marketing , created in collaboration with SurveyMonkey.
HUBSPOT 3 Signs It’s Time to Pull the Plug on Your Marketing Campaign
| WEDNESDAY, JUNE 22, 2011
On June 1 st , HubSpot launched a Marketing Library Sweepstakes on Facebook in an effort to drive prospect generation by collecting email addresses of contest entrants as well as to spread reach by increasing HubSpot's number of Facebook likes. Connect with HubSpot The Story of a Money-Sucking Sweepstakes. What Went Wrong?
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