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  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Hubspot] How to Review Your Marketing Analytics in Just 10 Minutes
    Connect with HubSpot This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. Check Online Traffic.
  • HUBSPOT  |  FRIDAY, JULY 16, 2010
    [Hubspot] Personal Brand: Good or Bad for Your Company?
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. dying way.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Not Get ReTweeted
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. Perfect.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Hubspot] 3 SEO Lessons From Dreamforce
    While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. Connect with HubSpot Lesson #1: Remarkable Content Gets You Found. Lesson #2: Let Your Swag Drive People to You.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Identify and Remedy Duplicate Content Issues on Your Website
    If you''re using the HubSpot COS, this will be taken care of automatically, so no man. 'It''s easy to be fooled into thinking SEO is just about link building. One of the biggest culprits for lost traffic and rankings is duplicate content. Luckily, you have control over your own site, so you have the power to fix it. What Is Duplicate Content?
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 24, 2014
    [Hubspot] The Top 9 Components of the Perfect Landing Page
    In fact : Companies with 40 or more landing pages generate 12 times more leads compared to companies with five or less landing pages (HubSpot). Companies with 30 or more landing pages generate 7 times more leads compared to companies with 10 or less landing pages (HubSpot). Starting at the top…. Headline. and why? Image or Video.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Hubspot] The Nifty 50 Top Women of Twitter for 2011
    Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. Jennifer Aaker.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Hubspot] Content Quantity Diminishes Quality [Research]
    For example, at HubSpot, we've found that content dense with actionable advice and takeaways is very valuable to our readers, but your audience might crave something different. Connect with HubSpot The Presenter's Paradox. The concept of the Presenter's Paradox is interesting. The Marketing Content Debate: Quality vs. Quantity.
  • SAZBEAN  |  WEDNESDAY, AUGUST 24, 2011
    [Hubspot] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Hubspot] 5 Easy Fixes for the Most Common Twitter Faux Pas
    Connect with HubSpot Whether you've been using Twitter for a while or you're just dipping your toe into those whale infested waters, there are several common Twitter mistakes that tons of people are making. And you don't want that, right? Here are five common Twitter mistakes, and how to fix them. Sending Sketchy Auto-DMs. Talk to strangers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] 3 Reasons to Practice Good Email List Hygiene
    Connect with HubSpot The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list. Sneaky! The Solution: Email List Hygiene.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Hubspot] What a Top-Notch Lead Management Program Looks Like
    After you've come to an agreement on quality indicators, you can use a lead scoring app like HubSpot's Lead Grader to assign custom scores to each activity so your most qualified leads float to the top. Connect with HubSpot Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Hubspot] E-Quip Blog: More Favorite Free White Papers
    Download The Essential Step-By-Step Guide to Internet Marketing (HubSpot). really appreciate HubSpots expertise related to "inbound marketing," and would encourage you to look at their other white papers and articles as well. HubSpot. Friday, June 17, 2011. More Favorite Free White Papers. If you do, please let me know. 45 AM.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] Haunted House Uses Social Media to Generate 10,000% More Web Traffic
    Connect with HubSpot Nightmares Fear Factory , a haunted house located in Niagara Falls, Canada, considers itself "The World's Most Frightening Experience" and has a growing "chicken list" of over 100,000 people who bailed out mid-tour because they were too scared. The Approach. The Results. the Huffington Post, and Newsweek.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Hubspot] Why I Hired the Fake Steve Jobs
    HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. To me, this news is very exciting for HubSpot because we’ll benefit from having a highly-acclaimed journalist as part of a stellar marketing team. At HubSpot, we posted 937 blog entries and published 157 ebooks and offers in 2012 alone.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Hubspot] 6 Mobile Important Marketing Questions Answered
    In HubSpot ’s mobile marketing webinar, one of our Inbound Marketing Managers Kipp Bodnar , along with King Fish Media ’s Director of Marketing and Research Gordon Plutsky , discuss the plans, trends and measurability affiliated with this generation’s marketing method. Connect with HubSpot Always test everything.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Hubspot] 8 Ways to Leverage Social Media Beyond Social Networks
    Connect with HubSpot More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. Are they on Twitter?
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Hubspot] Why Marketers Should Invest in Visual Content Creation
    Connect with HubSpot The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' The point is, I’m only 25 and I already feel old in the history of social media. The most recent trend to come to social media is the dominance of visual content. Not convinced? Gives Your Brand an Identity.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Hubspot] How To Talk to Management About New Approaches to B2B Marketing
    Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). One successful approach is to educate with questions. Every hand goes up. How many use yellow pages ?
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Hubspot] The 4 Hottest Social Media Marketing Trends Explained
    Connect with HubSpot With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. Many of the “hot” new social media applications can be placed into one of four emerging trend categories. Collective Buying.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Hubspot] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Connect with HubSpot The homepage of your company’s website is your most valuable online real estate. Every year, millions are spent optimizing, promoting, and funneling traffic through this single page ? and for good reason. It’s your business' virtual storefront and face to the world. Homepage Makeover: A Case Study.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Hubspot] 32 White Hat Ways to Build Inbound Links
    HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. Get Your Blog On. will link to it.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Hubspot] The Science Behind Website Redesign
    HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot. Connect with HubSpot 2/3 of marketers were happy with their last website redesign! The problem? WHEN to redesign. WHY redesign.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Hubspot] The Email Strategy That Turns Browsers Into Active Online Shoppers
    Connect with HubSpot If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising. Think again. Analyze. Measure.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Hubspot] How to Build Authority on LinkedIn in 15 Minutes a Day
    If you have social media software like HubSpot''s Social Inbox in place, you can easily schedule updates to go out across the day or week. 'So you followed the step-by-step wizard to completing your LinkedIn profile. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You want to be an expert in your field.
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [Hubspot] Get a Head Start on Blogging by Post-Dating a Month of Content
    Here are a few results from studies that might help you decide when to schedule that post: Blog Views & Links – If you seek maximum readership to educate prospects and convert them with offers on your blog, then check out some HubSpot data that indicates 11AM is the time of day blog posts get the most views. Try HubSpot for Free!
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Hubspot] With 90 Million Google+ Users, Google Tries to Force Social Adoption
    Connect with HubSpot In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users. In fact, the count has more than doubled since October, when Google's official count stood at 40 million. But yes, you should care. Not a believer?
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Hubspot] 10 Error Messages That Make Marketers Cry
    Connect with HubSpot As inbound marketers , we've all experienced it. The extremely frustrating and productivity-debilitating error message that either makes you want to pull out all your hair in frustration, fall to your knees and scream, or just break down and cry. So the next time you experience one of the following "why me?" We're sorry.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Hubspot] How to Overcome the Most Debilitating Nonprofit Blogging Challenges
    Here's what they said, along with a few tips from HubSpot's own blogging experiences. Connect with HubSpot Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Unsurprisingly, time and money led the results with 31% of the responses.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Hubspot] 5-Step Guide to Optimizing Landing Pages
    Connect with HubSpot The most effective way to boost lead generation is to improve the performance of your landing pages. So, how do you do that? While we keep advising marketers to test with their specific audiences, there are actually a few best practices you should take into consideration. C = 4M +3V + 2(I-F) - 2A. Ensure High Motivation.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Hubspot] How to Create a Winning Contest with Social Media
    HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot It’s a fact: people like to win stuff. Tips and Takeaways. win-win for all.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Hubspot] SEO Is Evolving: But Relevant Content Is Still King
    Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. No need for a HubSpot wrap up - since Bryan's point is crystal clear. Connect with HubSpot How have you seen SEO as a practice change over the last few years? Why or Why not?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Hubspot] Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]
    Connect with HubSpot Those fingers are flying over mobile keyboards with people now spending, on average, 94 minutes per day using mobile applications, according to analytics firm Flurry. Meanwhile, web consumption, on both desktop and mobile devices, has started to show a slight decrease. People have just been using mobile apps more.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
    wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. 'Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. 7) Publish it!
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Hubspot] 11 Clever Ways to Nurture Leads With Your Business Blog
    Smart CTA tool (like HubSpot''s ) can make all this possible. That''s right; we suffer slightly from that whole "HubSpot is just a publisher" misconception ourselves, even though we indeed sell marketing software :). Because not all blog readers are brand new visitors, right? That''s right! 1) Implement Smart CTAs. right?
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Hubspot] Your Topmost Misguided Myths About PPC. BUSTED
    SEO, on the other hand, can be measured with free tools like Google Analytics, or low cost tools like HubSpot software. Connect with HubSpot When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. and 6.2% right?
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Hubspot] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). No Strings Attached (via HubSpot ). 'Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. In just a few minutes, you''ll be caught up on last week''s news and ready to rock your week ahead. Let''s get to it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Hubspot] Find New Customers: 6 Marketing Principles from Made to Stick
    Hubspot, an inbound marketing software firm, produced a music video. One thing both Hubspot and Kinaxis do well is feature smiling, happy people, such as the Kinaxis blog authors. How to Find New Customers for your business. Lessons from this New York Times best-selling book. Co-Author Chip Heath emailed me: Sure Jeff. Chip ).
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Hubspot] The 3 Biggest Challenges Facing Marketing Agencies
    Based on preliminary data HubSpot has been collecting from marketing agencies, some common trends have emerged that we feel are worth sharing. Len via Flicker Connect with HubSpot This article was written by Mike Goulet and Tyler Orfao. The most pressing and valuable trend to address is what agencies say is their biggest challenge.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Hubspot] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. It's already Sunday?! Man, the weekends fly by so quickly in the summer. And at the speed this summer is passing, I'd say it's time to hightail it to somewhere warm and sandy for a week and just relax 'til next weekend. Yikes.
  • HUBSPOT  |  MONDAY, DECEMBER 10, 2012
    [Hubspot] Is 'Sex' Still an Email SPAM Trigger Word?
    So we pinged our favorite email deliverability expert, HubSpot's Email Delivery Specialist Evan Murphy, and asked him to help us out. It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder. That word is (you guessed it): "Sex.". Read on. Double whammy!
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Hubspot] 3 Characteristics of Successful Modern-Day Press Releases
    Connect with HubSpot This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. You can follow her on Twitter at @sarahskerik. ” Is this true? The answer is no, but that’s a qualified no. People do read and share press releases. It’s nimble.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
  • ONPATH  |  MONDAY, NOVEMBER 21, 2011
    [Hubspot] Ottawa Salesforce User Group Meeting - November 24th 2011
    OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link].
  • ONPATH  |  TUESDAY, SEPTEMBER 20, 2011
    [Hubspot] Is Face-to-Face Marketing "Old School?"
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Hubspot] A Festivus for the Rest of Us! The Airing of Marketing Grievances
    Well, in the spirit of Festivus, we decided to join in on the action, so I asked my fellow HubSpot marketers to share their own marketing grievances. '"A Festivus for the rest of us!". If you were a fan of Seinfeld , you know that today, December 23rd, is the day we celebrate Festivus. Oh, and how could I forget? Pleasant, huh? No we didn''t.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Hubspot] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Connect with HubSpot The following is a guest post by Ilya Mirman. Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). Download his free eBook: Building a Marketing Plan: A Blueprint for Start-ups. They’re right.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] How to ignite your business with Twitter: The X Factor
    ” Here’s your first step – download HubSpot’s free eBook: “How to Use Twitter for Business – An Introductory Guide” for 2011. ” Watch Laura Fitton (@Pistachio ) Laura Fitton Inbound Marketing Evangelist, @HubSpot – Founder @oneforty [video]. Engaging Your Customers. Servicing customers.
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Hubspot] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In addition to the survey data and the webinar Twitter data, I also gathered information about presentations uploaded to SlideShare.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Hubspot] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    According to Hubspot, US internet users spend 3x more minutes on blogs and social networks than on email. Social businesses have a significant competitive advantage, as they keep pace with today’s market. According to Patrick Lencioni in his book, The Advantage , there are two factors required for business success. And, 43% of U.S. Thank you!
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    According to HubSpot's 2012 Marketing Benchmarks Report , companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. At least one supporting image.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Hubspot] 5 Signs Your Call-to-Action Needs a Makeover
    Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. So an effective CTA equals more leads and conversions for you! Free whitepapers.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Hubspot] Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]
    Today, HubSpot released its first ever State of the Online Marketing Services Industry report. The HubSpot Partners Forum group on LinkedIn, for example, boasts over 1,200 members and consists of regular partnering conversations. Connect with HubSpot Service Offerings Enable and Prevent Growth. When in doubt, outsource!
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2011
    [Hubspot] The ABCs of Mobile Marketing [Glossary]
    Mobile Marketing Association – this non-profit trade association (and HubSpot customer) is dedicated to the education and standardization of mobile marketing technologies and practices. Connect with HubSpot For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Hubspot] Marketing Resolutions for 2013
    The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Enhance your design skills. Do email A/B tests.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 25, 2012
    [Hubspot] What Users Want from a Mobile Website
    From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 48% of users feel frustration when on poorly optimized sites.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Hubspot] Are You Failing at Marketing Automation?
    From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Hubspot] Why Social Media is BS
    Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. I’m also a little worried that marketing professionals and small business owners are getting caught up in the hype and using the wrong strategies to leverage social media.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Hubspot] 12 Realistic Ways to Make Your Social Media Data Actionable
    Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social media continues to rain data onto the market. mean, what are the actionable takeaways from all this data we're collecting? Word on Social Data. What's the rate of growth?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Hubspot] 7 Terrific Ways to Use Social Media for Instant Feedback
    Connect with HubSpot Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. And you know what?
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Hubspot] 10 Ways Small Business Marketers Can Crush Big Competitors
    You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Connect with HubSpot But why not dream big? Why not try to compete with the Oracles, Tiffanys, Starbucks, and other big guns of the world? So how can you do it?
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Hubspot] 10 Ways to Leverage Mobile Technology for Marketing
    Connect with HubSpot The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. QR Codes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Hubspot] Why choose LoopFuse for your marketing automation needs?
    Their plug-ins for WordPress (my current CMS) were a big draw, (no need to rehost my Web site with them, as with  HubSpot) and their integration with social media platforms. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Hubspot] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy. The Rodon Group, a HubSpot customer and manufacturer of plastic injection molding services, was an unlikely candidate for the national spotlight, and yet, after a brief campaign focused on U.S. 1) Uber. 2) Feedly.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] The Ultimate Guide to Designing the Perfect Business Blog
    Connect with HubSpot Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. Think about it this way: Would you buy an expensive sports car and drive around with four flat tires? You'd still be able to go fast, but not nearly as fast as you could be.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 21, 2012
    [Hubspot] Marketing Automation: Why You're Doing it Wrong
    At HubSpot, we use our tools to build a rich profile for each lead in our system that combines everything we know about them from dozens of different places. For HubSpot's own website, this means that a lead who is interested in social media will see content and offers related to social media. guess you could ask Ralphie. Probably not.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Hubspot] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    Connect with HubSpot Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. Facebook Launches the Subscribe Button. It also allows you to open up your profile to subscribers who are not your friends on Facebook.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Hubspot] Fascinating Event Marketing Stats [New Ebook]
    Connect with HubSpot Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Respondents included B2B and B2C companies as well as nonprofit organizations.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Hubspot] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Hubspot] Desktop & Mobile: One Content Strategy to Rule Them All
    This is a guest post by Jason Kosarek , Digital Strategist at LyntonWeb , a gold level HubSpot agency partner. 'Inbound marketing is centered around being helpful. For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights. And here’s how you can get it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Hubspot] 3 Wrong Ways to Think About Your Twitter Presence
    To confirm, I rapidly navigated to HubSpot's Tweet Grader. Connect with HubSpot Yesterday was my one-year Twitter anniversary. And no, I am not crazy enough to track the day I joined, but @citytweeps tweeted at me informing me of my first completed first year. was only a wee bit excited. Longer Membership > Shorter Membership.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Hubspot] 7 Silly Google+ Business Page Mistakes to Fix NOW
    Connect with HubSpot As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Silly Google+ Page Mistakes to Avoid. Not posting consistently. Poor use of photos.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Hubspot] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. There aren’t many guarantees in life, and even fewer in marketing. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Hubspot] Inbound Marketing Lessons From Dr. Pepper [Marketing Update]
    Connect with HubSpot On this week’s Marketing Update , Karen Rubin and Mike Volpe discuss BREW Bus, Google’s hypocrisy, Dr. Pepper using controversy to get attention, and 50 Cent trading meals for likes. BREW Boston Kickoff! BREW’s goal is to connect and network entrepreneurs in the region. Schedule. Use with caution.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Hubspot] How to Choose Authentic Images for Your Website [Marketing Cast]
    For such purposes, we at HubSpot like to use Creative Commons-licensed images from Flickr. Connect with HubSpot Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents But how do you choose the right images? Don't Use Stock Photos to Represent You.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Hubspot] Pinterest Launches 'Interests': Personalized Pins for Users
    If you haven''t, this might pique your interest: W e looked at data for more than 93,000 calls-to-action created in the last year using HubSpot, which had collectively received hundreds of millions of views. 'Pinterest just got a whole lot smarter. Today, the popular social network launched a new feature called "Interests." Pretty neat.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Hubspot] How to Use Web Analytics to Become a Better Marketer
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 27, 2010
    [Hubspot] Finding Blue Ocean Keywords: A Fresh Look At The Long Tail
    Connect with HubSpot A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne. Essentially, the book encourages entrepreneurs to think differently about their business plans. Instead of entering an existing industry and fighting for market share, create a brand new industry.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. 'I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Hubspot] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    'I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. while some may be fresh new voices for you. Predictable Revenue, by Aaron Ross.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2011
    [Hubspot] Change Is Coming To B2B Marketing. Are You Ready?
    Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. 78% of Internet users conduct online product research. Companies that blog get 55% more web traffic.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Hubspot] Marketing Lessons From the Cupcake
    Connect with HubSpot If you have recently attended a wedding, birthday party or Bar Mitzvah, you likely have noticed how trendy the cupcake has become. Starting at $3 a cupcake, these confectionery delights are the craze of party goers and bakery shoppers. Others feel their cuteness alone carried them to stardom. Diversify Your Content.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Hubspot] 9 Critical Components for Optimized Marketing Emails
    m much more likely to open an email with the subject line “How HubSpot’s marketing can be more efficient” than one that says “How your company’s marketing can be more efficient” because it’s personalized to me. 'As a marketer, email marketing should be one of your favorite tools. also be used as a channel for generating leads. 2) Sender Name.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. 'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. I''ve had enough. Bloggin
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Hubspot] 7 Must-Read Books for Marketing Agencies This Summer
    This handbook from HubSpot partner Paul Roetzer is one of the most forward-thinking books we've read on building a top-performing marketing agency. We've just finished compiling our Poolside Study Guide for Marketing Agencies , and we've got summer reading on the mind. You can't live on gossip magazines and paperbacks alone!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Hubspot] How to Fix a Fragmented Customer Experience
    Note for HubSpot customers: You can find all of this in your marketing and advanced marketing analytics tools.). Connect with HubSpot Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. Marketing. What is the typical path to conversion?
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] New Chart: How To Grow Your Email Marketing List
    Connect with HubSpot Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. B2B companies find webinars and registration downloads as the most effective means of walking a prospect through the oftentimes lengthy B2B sales cycle. But what exactly is its role?
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Hubspot] 13 Must-Read Content Marketing Blogs
    Hubspot  . Hubspot has built its business out of content marketing and its blog is an outlet for the lessons learned along the way. 'So you want to be a content marketer? Well, you''re in the right place. These 13 blogs are among the best resources for content creators, marketing directors, social media strategists and CMOs.
  • CONTENT MARKETING EXPERIENCE  |  SUNDAY, MARCH 17, 2013
    [Hubspot] Using Vine for marketing: beyond the tips
    When Vine was integrated by Twitter, many of us were really quick to write about it and HubSpot – as usual – came with an eBook on how to succeed with Vine before the thing was well announced. Mark Sherbin just wrote a blog post for the Content Marketing Institute, explaining six easy ways to use Vine for marketing. v/b5PUVEEE9tn.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Hubspot] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    For example, HubSpot sells software for marketers -- so reaching out to someone on the R&D team of a company would result in either no connection, or a much longer sales process as they forward a representative onto someone else. 'What''s the difference between a poor first-time connect and a successful one? One word: context.
  • HUBSPOT  |  TUESDAY, JUNE 15, 2010
    [Hubspot] 5 Types of Posts to Create a Balanced Blog
    This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot Cooking and blogging -- they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] Ad Copy Must-Haves That Make or Break a PPC Campaign
    Connect with HubSpot Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” Remember, your ad is competing with 10 other paid ads, as well as organic listings. Offer - What exactly are you presenting to your audience?
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Hubspot] 10 Easy Ways to Improve Landing Page Conversions
    Connect with HubSpot The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. Your grammar should be impeccable.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Hubspot] The First 3 Steps to an Instantly Mobile-Optimized Website
    Connect with HubSpot According to recent Nielson's numbers, 43% of all mobile phones are smartphones, and Google anticipates that 85% of mobile devices will be web-enabled by next year. This means smart marketers simply can't afford to ignore mobile phones and mobile phone users. Here are the top 3 essentials for a mobile-optimized website.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] 3 Social Media Marketing Tips From Rapper Lil' Wayne
    Connect with HubSpot Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. As an internet marketer having a social media presence isn't enough. Be Unique. Never Stop Creating Content.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Hubspot] What Makes a Great Creative Brief? « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Hubspot] K’s Top Five for the Week – March 20
    B2B Marketing Best Practices with @Mvolpe via @Hubspot. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. It isn’t quick.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2011
    [Hubspot] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
    This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Hubspot] 2014: A Year of Self-Doubt for Marketers
    It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. 'I know, I know -- "a year of self-doubt" sounds like a bit of a downer. But chin up! have no intention of ruining your New Year with stress-inducing hypotheticals and criticisms. The Prediction.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    You may have even learned recently -- say, in this previous HubSpot post ;-) -- that odd numbers created more effective lists, so your first title becomes, "11 Social Media Etiquette Tips for CEOs.". 'This situation sound familiar? You have an idea, then lose it, then come back to it again. Look, I know first-hand that blogging can be hard.
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