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  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Hubspot] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. FLEXFORCE was introduced to help customers have more flexible Salesforce consulting services. Save Money Pay only for the skills you need.
    [Hubspot] (Free Webinar) How to be a Marketing Superhero 2
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and in Ottawa , Toronto and Montreal Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training).
    [Hubspot] How to be a Marketing Superhero
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
    [Hubspot] 5 Ways to Engage With Customers in Real-Time Marketing
    How would HubSpot react to news? HubSpot aspires to be a transparent company that respects its audience and responds to requests in real time. Within HubSpot, we also gain insights about what resources and topics our leads and prospects find valuable. Connect with HubSpot How can this research be translated to B2B?
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Hubspot] How to Kickstart Your Mobile Marketing [Marketing Cast]
    For instance, HubSpot offers a Mobile Theme Optimization that optimizes your blogs, websites, and landing pages for mobile viewing. Connect with HubSpot With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. Location Is Your Friend.
    [Hubspot] How to Set SMART Marketing Goals
    If you are using HubSpot, you can now set goals directly in the system. Another useful goal-setting tool in HubSpot is the benchmark feature. The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Not Get ReTweeted
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). oh man, is there some cool stuff there for marketers! Use Advanced Search.
    [Hubspot] The Complete Checklist for Creating Compelling Calls-to-Action
    We use our brand colors (orange, slate grey, white, and blue) and our font family (Proxima Nova) to make the CTA look like it''s part of the HubSpot family. We do this all the time on our blog -- if you look at the CTA below, you might see a CTA for creating CTA templates (meta, I know) or a CTA for demoing HubSpot''s landing pages.
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. Do you remember your first A/B test on email? I do. But that''s pretty much it. Ta-da!
    [Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Start Preparing Your Holiday Campaigns With Visual Content.
    [Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P.
  • HUBSPOT  |  TUESDAY, MAY 25, 2010
    [Hubspot] Free ebook: 15 B2B Marketing Facebook Success Stories
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
    [Hubspot] 31 Fluffy Buzzwords Marketers Overuse and Abuse
    What do you think of when you think of HubSpot? 1, 2, 3.GO! Connect with HubSpot Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. Whatever that means. Here Are 31 Fluffy Words Marketers Use Way Too Much: 1.
    [Hubspot] Ask Out a Prospect This Valentine's Day [Infographic]
    Connect with HubSpot This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. would always exchange cards with the class, eat lots of candy, and finally work up the nerve to flirt with that cute girl that rode my bus. Check out these stats: Work up the nerve to flirt with your prospects today!
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
    Postal Service campaign that has made some of us here at HubSpot a little queasy. HubSpot's recently released 2012 State of Inbound Marketing Report , which analyzes the effectiveness of various marketing channels, highlights this very discrepancy. Connect with HubSpot More direct mail? USPS' 'Every Door Direct Mail' Campaign.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on and is reprinted here with permission. And if so, to what extent?). To Include or Not to Include Links. Twitter.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Hubspot] Andrew Warner on the Marketing of
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Andrew Warner is the founder of , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Make Transcripts Available.
    [Hubspot] B2B Company Websites
    Two good examples of non boring – hubspot and Kinaxis. I do like click to chat – but mostly see on b2c sites. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Learn more here ).
    [Hubspot] New Marketing Chart: Grading Your Creative Abilities
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. It also depends on their effort. Download the ebook now!
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Hubspot] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
    More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Connect with HubSpot We all know that starting a blog can feel daunting. That seems so depressing, why would anyone even bother starting a blog?
    [Hubspot] Answers To Your Top 9 Questions About Using LinkedIn Ads
    Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers.
    [Hubspot] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Connect with HubSpot Dear marketers of the world. Guess again. Google announced on its blog today that it will be providing fresher, newer results for certain searches.
  • JUNTA 42  |  MONDAY, APRIL 26, 2010
    [Hubspot] How do you use Social Media?
    Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link!
    [Hubspot] Is Google Abusing Its Monopoly Power?
    This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Hubspot] Content Creation Tips from Guy Kawasaki
    This blog post is based off of David Garland's interview with Guy Kawasaki on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. Connect with HubSpot Guy Kawasaki describes himself as a VC, writer, speaker, entrepreneur, and most importantly a recreational hockey player.
    [Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
    Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Hubspot] How to Create a Custom Twitter Background [With Video!]
    For HubSpot's Twitter background , we simply added our company name, a brief bio, URLs for our website and social networks, and our company logo. Connect with HubSpot Face it -- a company Twitter profile is incomplete without a custom Twitter background. Twitter is a great resource for networking and personal branding. Voila!
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Hubspot] 10 Steps to Better Visual Marketing With Canva
    HubSpot (@HubSpot) May 16, 2014. Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Hubspot] The 12 Weirdest (and Best) Things You Can Get For Free
    This post originally appeared on HubSpot's Sales Blog. If you're wary about the upfront investment or just want to save some money, HubSpot CRM is 100% free and ready to use. To read more content like this, subscribe to Sales. People say the best things in life are free. So who’s right? We all know there’s truth to both axioms.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Hubspot] 35 Tech Terms Translated Into Plain English
    Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). HubSpot has APIs that developers use to get information from our software into theirs. or something weird that us non-programmers would never understand. Scrum.
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
    [Hubspot] 10 Clever Website Error Messages From Creative Companies
    HubSpot. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. Tumblr.
    [Hubspot] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). To top it off, they raised their hand.
    [Hubspot] Use the Web to Optimize Your Offline Events [Marketing Cast]
    For instance, after HubSpot's first user group conference , we uploaded selected archives and shared them with our guests and other interested audiences.) In this way, you are serving three segments—those who attended, those who wanted to attend but couldn't, and those who would like to attend next time. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Hubspot] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. If you’re using HubSpot for your email, we’ve built the functionality you need to easily execute these tactics right into our tool.
    [Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
    Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
    [Hubspot] 5 Critical Metrics to Measure Business Blog Performance
    This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Grab HubSpot's free ebook, " An Introduction to Business Blogging.". Connect with HubSpot Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Hubspot] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Connect with HubSpot Businesses are putting their money where their mouth is when it comes to inbound marketing. Why Spending has Increased.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Hubspot] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    Use your grunt list the same way, and prioritize what you’d gladly hand off to someone else. 3) Join a local professional marketing group (like a HUG , if you''re a HubSpot user) and/or come to INBOUND 2013. To say inbound marketing is a burgeoning market could be an understatement. the list could go on for paragraphs. Awful visual, right?
    [Hubspot] How to Use Analytics to Achieve Your Next Blog Article's Goals
    Tip for HubSpot Customers: Using HubSpot's Blog Analytics , filter the data by clicking on a particular column (e.g. Connect with HubSpot But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
  • WRITTENT  |  TUESDAY, MAY 21, 2013
    [Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
    ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
    [Hubspot] How to Create a Winning Contest with Social Media
    HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot It’s a fact: people like to win stuff. Tips and Takeaways. Track your success.
    [Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.
    [Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. media.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Hubspot] Blog Conversations Don't Lead to More Views or Links [New Data]
    Connect with HubSpot For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." To continue proving that point, I analyzed comment, view and link data on over 100,000 blog posts.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Hubspot] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
    In episode #12 of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast , I am joined by HubSpot's very own Mike Volpe. HubSpot Launches New IFrame Facebook Welcome App. Thanks to Ben Smith, HubSpot now offers users the ability to Convert Facebook Visitors Into Leads With HubSpot Welcome Facebook App.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Hubspot] Twitter Launches Tool to Embed Tweets
    Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Connect with HubSpot But wait, if you can embed a YouTube video on a page then why not a tweet?
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Hubspot] Answers To Your Top 7 Questions From the Science of Inbound Marketing
    Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. So for now, that record is still held by, well, HubSpot. but we gave ourselves a run for our money ;-). Good question.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Hubspot] How to Get Promoted to Chief Marketing Officer
    By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine. Each piece of new content we create expands HubSpot's Reach—the better the piece of content, the more our Reach expands. Connect with HubSpot When I say "scale," I really mean it.
    [Hubspot] 13 Undeniable Reasons to Start a Business Blog
    Check out this study that Hubspot did about business blogging. Image credit: HubSpot. 5. New viewers will start coming to your website and become customers (see the study mentioned in #4 from Hubspot). Just about every business has a website to take advantage of that, but what about a blog? Are you one of them? Really. Bloggin
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] 15 Examples of Great Mobile Website Design
    Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. Now more than ever, businesses are focusing on creating delightful mobile website experiences.
    [Hubspot] Target's Credit Card Breach Leads to Customer Service Nightmare
    As a member of the customer support team here at HubSpot, I feel that there are a number of lessons that can be taken away from Target''s reaction to these events, all of which are applicable to any business that suffers a customer service or PR crisis: 1) Transparency matters. That is, until yesterday. More on that in a bit.). Inbound
    [Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
    Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
    [Hubspot] Out with the Old (Marketing) And In With the New
    Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media. This traditional, one-way marketing doesn’t work anymore.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
    SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. and a Google bot! 1) Webmaster Tools.
    [Hubspot] Facebook Launches Much-Anticipated Open Graph Applications
    For example, at HubSpot, we could create an app for our free Marketing Grader tool that automatically publishes a story when users' Marketing Grades increase. Or maybe it's an app that facilitates a connection between Facebook and the HubSpot software and automatically publishes stories when the user hits a certain leads or traffic milestone.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Hubspot] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page. 2) Questions for Pages. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. remembered what they are. What''s Being Added or Adjusted.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, run your website through HubSpot's Marketing Grader. HubSpot customers: Monitoring is already a part of HubSpot's Social Inbox tool.). Check out HubSpot's new ebook , which is tailored specifically to marketers in the finance industry. But this isn't the reality for all marketers (even though it should be).
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
    For example, on HubSpot''s Pinterest account, we have separate boards for blog posts, ebooks, templates, data, etc. You can also use this same guide to set up UTM tracking within Hubspot -- it''s a fairly similar process in most other marketing platforms. But make a rookie Pinterest mistake when pinning on behalf of your business?
    [Hubspot] 8 Modern Ways to Crush Your Trade Show Competition
    To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. This drew people in organically, provided them with unrivaled value, and kept HubSpot top of mind. 2. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Hubspot] Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
    Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected). Connect with HubSpot
    [Hubspot] Answered: 6 Frequent Questions about Social Media Marketing
    HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. Can social media be anti-social? Non-social?
    [Hubspot] Savvy Week in Review: November 18th
    How to Optimize a PDF for Search by @hubspot. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Loved this reality check.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Hubspot] 4 Helpful Tools for Identifying the Right Keywords
    Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Connect with HubSpot The key to successful SEO is concentrating on long-tail keywords. The Importance of Relevance. Location-Based Keywords.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot] Blog Posts Most Valuable B2B Marketing Content [Data]
    Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. More specifically, North American B2B marketers used articles (78%) and e-newsletters (61%) for their content marketing efforts. Free Ebook: Better Business Blogging in 2011.
    [Hubspot] 4 Types of Calls-to-Action You Need for Marketing Success
    This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Connect with HubSpot Download your free, full copy of the ebook here. Calls-to-action (CTAs) are important triggers for your success with internet marketing. But how do you pick the right ones? Let’s start with the fundamentals! 1.
    [Hubspot] LoopFuse Captures More Web Traffic Data
    But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Users get a list of the assets ranked by number of page views.
    [Hubspot] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. HubSpot has over 5,000 customers now. Hope you enjoy it.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • HUBSPOT  |  FRIDAY, JULY 16, 2010
    [Hubspot] Personal Brand: Good or Bad for Your Company?
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. dying way.
    [Hubspot] 10 Terrible Reasons to Redesign Your Website
    HubSpot Co-Founder Dharmesh Shah always says, "Keep an eye on the competition, but don''t obsess over them." Get a website assessment by a HubSpot consultant , download this website redesign planning kit , or check out this redesign checklist. Almost every marketer has been through a website redesign in their lifetime. it was boredom.
    [Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? The answer is most likely no.
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Hubspot] Video Streaming Is Now 39% of All Mobile Traffic [Data]
    Connect with HubSpot A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube accounts for 52 percent of global video streaming.
  • HUBSPOT  |  SUNDAY, JULY 22, 2012
    [Hubspot] 98% of Americans Distrust the Internet, And Other Marketing Stories of the Week
    We just celebrated HubSpot's 6th birthday on Friday! Although we may be 6 years old now, thankfully HubSpot is like fine wine -- our software only gets better with age! Did you hear? So help us keep the celebration going by joining us in reading the best inbound marketing stories of our birthday celebration week. From MarketingProfs.
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
    [Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    As a professional blogger, Hubspot is a key source of advice and education for me. The second best thing to being a Hubspot customer is being a free subscriber to its marketing library and a regular visitor of its blogs. As part of my work, I speak to a lot of nonprofit groups. Blogging is not part of my job description.".
    [Hubspot] 5 Steps to Getting Started with Lead Nurturing
    Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. View the demo.
    [Hubspot] How Awesome a Marketer Are You? [Marketing Quiz]
    Share your email if you'd like to receive HubSpot's marketing insights! Connect with HubSpot You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box."
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Hubspot] New Chart: Online Marketing Is About Time (and Budget)
    In fact, we’ve been thinking a lot about this at HubSpot and we’re curious how others spend their marketing time. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] New Chart: How To Grow Your Email Marketing List
    Connect with HubSpot Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. B2B companies find webinars and registration downloads as the most effective means of walking a prospect through the oftentimes lengthy B2B sales cycle. But what exactly is its role?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Hubspot] The Science Behind Website Redesign
    HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot. Connect with HubSpot 2/3 of marketers were happy with their last website redesign! The problem? WHEN to redesign. WHY redesign.
    [Hubspot] 5 Ways to Create a Culture of Content Marketing at Your Company
    Recently, we''ve been working closely with Hubspot. The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. But here''s the question: how do you create the content you need?
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Hubspot] 6 Mobile Important Marketing Questions Answered
    In HubSpot ’s mobile marketing webinar, one of our Inbound Marketing Managers Kipp Bodnar , along with King Fish Media ’s Director of Marketing and Research Gordon Plutsky , discuss the plans, trends and measurability affiliated with this generation’s marketing method. Connect with HubSpot Always test everything.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Hubspot] LinkedIn Share Button Now On More Than 100,000 Websites
    If you're using HubSpot's blogging software , you can turn this button on with a simple check box in your blog's options menu. Connect with HubSpot Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. Sharing Is for B2B Too.
    [Hubspot] Website Elements that Hamper Inbound Marketing
    Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. And yet, many websites contain elements that only generate complaints from visitors. Pop-Up Ads Convert site visitors into leads with good content, not an interruptive gimmick.
    [Hubspot] The Ultimate Cheat Sheet for Creating Social Media Buttons
    We call these links 'Tweet This' links and at HubSpot, we use them in blog articles a lot ( click here for a great example ). Connect with HubSpot Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! You'll never have to Google instructions for individual buttons again! Easy peasy!
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
    [Hubspot] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    But I like the approach Brian Halligan  uses at Hubspot in hiring and training their marketing organization for the new digital reality: They call them “ DARCs ” in that they hire and train marketers to be D igital-savvy, A nalytic folks who understand how to achieve R each with compelling C ontent in a S trategic way. 2011).
    [Hubspot] Industrial Blog Sites Revisited
    B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. Blog sites as inbound marketing hubs. However, this needn’t be the case.
    [Hubspot] 4 Critical Ways Google+ Is Changing Search
    Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
    [Hubspot] How to Use Internal Linking to Improve Your Website's SEO
    You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
    [Hubspot] How to Do Great Marketing with (Almost) Zero Money
    Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Can you really market a business without a lot of money? But they’re looking to sell their product and services. Whom do they trust?
    [Hubspot] Content Marketing: Think Like a Publisher, Act Like an Investor
    Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My goal was, and remains, to own the space as the “thought leader&# for a wide variety of pertinent topics, technologies, etc. That’s the battle cry among content marketers.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
    Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. Blogging is good.
    [Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
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