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  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Hubspot] 12 Email Marketing Mistakes To Avoid [New Report]
    We all make mistakes, and my recent blog posts on the topic of email marketing challenges , objectives and tactics have generated comments from our readers highlighting perceived errors by HubSpot's marketing efforts, primarily the perception of too frequent emails. Connect with HubSpot That’s a big mistake.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] You���re Taking These Marketing Maxims Way Too Literally
    HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] Benchmark Data: PPC Used For Traffic and Lead Generation
    HubSpot is sponsoring an excerpt from MarketingSherpa’s 2011 Search Marketing Benchmark Report – PPC Edition , and in it you can find out how your company compares in relation to keyword numbers, click through rates and conversion rates. Connect with HubSpot My answer is always, "Yes." But the key here is ROI.
  • HUBSPOT  |  MONDAY, AUGUST 30, 2010
    [Hubspot] Yahoo! Search Marketing Results Now Powered by Bing
    In HubSpot-approved Grateful Dead parlance, " What a long, strange trip it's been." Connect with HubSpot Just two years ago, Microsoft made a $45+ billion bid for Yahoo! but when the two business bemohoths couldn’t agree on a final price, the Redmond-based company withdrew their offer. Bing deal from Search Alliance : How Yahoo!
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Hubspot] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    At HubSpot, that means a lot of new content has been created and published. 'So, another month has come and gone. As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content -- some pieces performed very well with our audience and some didn''t. Tweet. Tweet.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Hubspot] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    In addition to the great content we provide here on the HubSpot blog, we thought we would share with you some of our other favorite blogs on everything inbound marketing. Connect with HubSpot Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Happy reading!
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Hubspot] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    For example, HubSpot's Facebook Page URL is [link]. Connect with HubSpot Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. What to Axe From Your Facebook Marketing Strategy. Business "Profile," Not a Page: First things first. Photo Credit: brittgow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] Why you’ve already missed the hottest marketing opportunity
    Related Stories Content Shock: Why content marketing is not a sustainable strategy Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Facing tough choices — Paid versus organic reach Six Arguments Against Content Shock. 'By Eric Wittlake, {grow} Contributing Columnist. The result? Twitter. Blogging.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. 60 Common Marketing Acronyms. See SaaS.).
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Hubspot] 7 Ways to Instantly Improve Your Webinars
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Webinars are powerful. They provide a way to educate and spread an idea to a large group of people at a relatively low cost. If you aren't familiar, a webinar is an online seminar.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Hubspot] 3 Benefits of Making Your Website Blog-Driven
    Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Submit your site now for optimization by HubSpot Experts! Connect with HubSpot The problem with many of these companies is not that they are incapable of entering the content mindset. More Pages = More SEO Juice.
  • HUBSPOT  |  TUESDAY, AUGUST 10, 2010
    [Hubspot] Research: People Tweet More Than Blog About Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. On the other hand, when I asked how often people blog about presentations, I found it to be a far more rare activity than Tweeting.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Hubspot] 14 Million Americans Used QR Codes in June [Data]
    Connect with HubSpot With marketers questioning whether QR codes (or 2-D barcodes) are worth incorporating into their marketing campaigns, new data released by comScore indicates they just might be gaining some traction. According to its new report , 14 million people in the U.S. scanned a QR code with a mobile device in June.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [Hubspot] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. and ROI.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Hubspot] Survey Completion Rate vs. Number of Questions [New Data]
    will say that even though our forms (when we use them) at HubSpot are somewhat long, I am pretty happy with our conversion rates so we keep the longer form because we do use and value the information we receive. Connect with HubSpot But, what surprised me most about this was that the dropoff rate was not that big.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). The good news? to 5%.".
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Hubspot] How to Breathe New Life Into Your Google Search Results With Rich Snippets
    I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. I''m the <span itemprop="title">Head of Prospect Marketing</span> at <span itemprop="affiliation">HubSpot</span>, an all-in-one marketing software company in Cambridge, MA. 'Google rich snippets. Calories.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Dharmesh Shah (Co-Founder and CTO, HubSpot ). 'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Be A Deeply Disagreeable Person. million.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    Connect with HubSpot As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Hubspot] Facebook Provides New Resource for Non-Profits
    Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively. Marketing Takeaway.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Hubspot] 6 Guidelines for Exceptional Website Design and Usability
    In fact, more than three-quarters of survey respondents from a recent HubSpot study say the most important element in website design is ease of finding information. Connect with HubSpot So you're leveraging SEO and getting found online. Educational websites have a 30-60% bounce rate on average. And many times, they may never come back.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 23, 2010
    [Hubspot] Facebook Makes It Easier to Stop Fan Spam
    Connect with HubSpot Has a spammer crashed your Facebook Page ? Spam links and comments are a major problem facing marketers who use Facebook to interact with their community. As you build your Facebook Fan following, spammers seem to become more and more of an issue. Marketing Takeaway. Free Download: 2010 Facebook Marketing Guide.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Hubspot] LinkedIn to Offer Marketers More Value via 'Follow Company' Feature
    HubSpot jumped on generating a following right away. are you following HubSpot on LinkedIn yet? Connect with HubSpot About a year and a half ago, LinkedIn introduced a new feature that enabled users to 'follow' companies on LinkedIn. Until now. Why Marketers Must Act Now. What do you think LinkedIn will announce next week?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Hubspot] New Benchmark Data Reveals the Secrets to Successful Website Redesigns [SlideShare]
    Reasons Your Website Redesign Won’t Be as Painful as You Think from HubSpot All-in-one Marketing Software. 'Planning a website redesign can be pretty daunting. After all, we''ve all heard the nightmares about the "website redesign gone wrong." Or lived them.). There''s the company who went way over budget. Hey, that''s pretty good! Design
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Hubspot] Writing Content and Code Your Customers Love
    'As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot. m a huge fan of logic and data-driven decisions. inbound marketing content creation
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Hubspot] 5 Free Marketing Webinars You Shouldn’t Miss
    The Science of Social Media (by Hubspot). 'Blogs and white papers are great and all, but sometimes there is more value in having things explained to you with visual aids, especially when it comes to communicating ideas and trends, and especially when it comes to spaces as complex and multi-layered as business and marketing. at your leisure.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Hubspot] The 3 Most Important Aspects of Inbound Marketing
    graphcs credit: HubSpot 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Hubspot] 10 Best Practices to Optimize the Language of Your Calls-to-Action
    This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. “When people are on the web, they are looking for specificity,” says HubSpot Social Media Scientist Dan Zarrella. Connect with HubSpot Download your free, full copy of the ebook here. Convey Value. ” 2. Create Urgency.
  • HUBSPOT  |  FRIDAY, DECEMBER 31, 2010
    [Hubspot] 2011 Revenue Goals: How Much Traffic Do You Need to Succeed?
    We’ve been planning for 2011 at HubSpot for a while – but, as the VP of Marketing for another small business that I am personally affiliated with, I have to admit, I’ve been remiss and we are just working out our 2011 plan now. Your Current Website Traffic Numbers (from Google Analytics or HubSpot Analytics).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Hubspot] 28 Awesome B2B Social Media Statistics
    In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Hubspot] How to Sex Up Your Google Search Results With Authorship Info
    And while there haven't been any data-driven reports to surface on the benefits of Authorship yet, we've anecdotally seen a noticeable improvement in the ranking of HubSpot's content that has been associated with our various authors. Ever wonder how you could make it so your picture accompanies listings for the content you've authored?
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Hubspot] 3 Step Recipe for Attracting 400 Blog Comments [Case Study]
    HubSpot superstar customer Marcus Sheridan, who owns a swimming pool company, is also the author of The Sales Lion , a leading marketing blog. Connect with HubSpot Don’t know about you, but I tend to admire blogs that can generate a lot of discussion. So, how can attract a lot of comments to your blog? Stir a Controversy.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 10, 2011
    [Hubspot] Top 10 Social Rock Stars
    HubSpot. While being on this list may not get you groupies, drugs and million dollar record deals, it does get you book deals, millions of followers and immortality (well maybe at least digitally). You cannot be a one hit wonder, or a mere hack spamming the internet with useless garbage. How it is calculated. The Rock Stars. ROCKSTAR. SEOMoz.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Hubspot] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    20 Resources Every Marketer Should Bookmark from HubSpot All-in-one Marketing Software. 'Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. And the best part? Select Bookmarks.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Hubspot] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot. Facebook Finally Introduces Embedded Posts, via HubSpot. We know you''re down in the marketing weeds all week, and it''s really hard to stay on top of the news when you''re heads-down creating amazing marketing.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Hubspot] 30-Day Blog Challenge Tip #28: Crowdsource Content Ideas
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Blogging
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Hubspot] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Do you ever pause to think about the search terms prospects are using to find you online? Start With Interviews. Check Out Industry Events.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Hubspot] Twitter Proven to Impact Search Engine Rankings
    Connect with HubSpot Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] 5 Little Ways to Get More Facebook Likes
    Quick Tips For Growing Your Facebook Audience from HubSpot. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 1) Make sure your Page is properly filled out with searchable information. link to your website.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Hubspot] Social Sharing Increases Blog Page Views 160% [New Data!]
    Connect with HubSpot Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links. In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Hubspot] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! The planks that I have in my platform, for example, are different than the planks that HubSpot has in its platform.". Connect with HubSpot He focuses on the intersection of people, management, and technology.
  • HUBSPOT  |  SUNDAY, DECEMBER 16, 2012
    [Hubspot] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    These email templates can be installed right into your current HubSpot account, through a free trial of HubSpot’s email tool, or you can use the raw HTML code in your current email service provider (ESP). Happy Sunday, marketers! Get ready! Before getting started, let’s make sure you have your 2013 marketing goals in order.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Hubspot] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    Marketing automation tools like Hubspot and Marketo evaluate leads and provide an actual lead quality ''score'' for each lead. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in They were great leads.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Hubspot] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    This is the list of CRMs Twitter integrates with -- HubSpot is one of them. 'A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card!
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Hubspot] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. The Continued Rise of Content Marketing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Hubspot] SEO: 301 Redirects Don't Pass Existing Social Shares
    All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Connect with HubSpot In summary: Twitter. Facebook. Google+. LinkedIn.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Hubspot] 80% of Social Media Users Prefer Facebook for Connecting With Brands
    Connect with HubSpot When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As an example, the majority of your target market may be on Twitter , but they may actually prefer to interact with you through Facebook.
  • HUBSPOT  |  MONDAY, SEPTEMBER 13, 2010
    [Hubspot] 3 Steps to Turn Happy Customers into Cheerleaders
    Download HubSpot's Inbound Marketing University online training program. Connect with HubSpot A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare. So why is this important? Photo Credit: altemark.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To get you started, HubSpot has some free stock photos available for download here , here , and here ! Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the "Preview With Device" feature in the blog editor to make sure images look good on all devices.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does GE.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
    HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Hubspot] Everything You Need to Sell Your Boss on Business Blogging
    HubSpot's 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. Many organizations, including HubSpot, require specific employees to contribute a minimum number of blog posts a month. Connect with HubSpot You're an inbound marketing convert. There's just one problem. Tweet This Stat! ).
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Hubspot] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    Without further ado, here’s a list of 47 truly remarkable holiday marketing stats: 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software. 'It’s official: We’re finally in the midst of the holiday season. They’re a time of reflection, celebration, and, most importantly, food.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Hubspot] 9 Revealing European Content Marketing Trends to Watch [New Data]
    Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. 'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Revealing Insights About Content Marketing in Europe. 1) Marketers are struggling with content adoption within their companies.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Hubspot] The 9 Worst Ways to Use Twitter for Business
    Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Hubspot] How to Calculate & Track a Leads Goal That Sales Supports
    And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. Connect with HubSpot So, does an SLA sound appealing to you?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 7, 2009
    [Hubspot] Remarkable content — what is it and how do I get it?
    Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
    HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?
  • WRITTENT  |  TUESDAY, MAY 21, 2013
    [Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
    ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. 'You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] YouTube Gets Way More Social With Facebook, Google+ Integration
    Connect with HubSpot If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Trending & Popular Videos. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Facebook & Google+ Integration.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Is Blogging Right for my Business? The Benefits of a Business Blog
    In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it?
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
    Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids."
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Hubspot] The 15 Best Facebook Pages You've Ever Seen
    Connect with HubSpot With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. Put simply, these pages are awesome. Intrepid Travel. Threadless.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Hubspot] How to Use Internal Linking to Improve Your Website's SEO
    You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Hubspot] Foursquare Now Distinguishes Between Friends and Followers
    Connect with HubSpot When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” ” While her words then were meant to be a joke, today they simply convey the evolution of social networks. ” What is the reasoning behind this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Hubspot] Content Shock: Why content marketing is not a sustainable strategy
    Related Stories Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule 10 reasons why Twitter is content marketing’s best friend. When supply exceeds demand, prices fall. Let me explain.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Hubspot] 10 Signs Your SEO Firm Isn’t Worth the Money [Free Ebook]
    In HubSpot's newest ebook , we examine the common signs of poor SEO agencies and consultants. Connect with HubSpot Search engines are a powerful driver of inbound marketing traffic and leads. SEO isn't easy. It takes a significant amount of time dedicated to content creation and link building. Sign #1. Sign #2. Sign #3. Sign #4.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] Foursquare Launches Business Pages for Small Businesses and Brands
    Connect with HubSpot Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Hubspot] New Facebook Algorithm Update Dings Text Updates From Businesses
    In Facebook''s status update box (or in HubSpot''s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate. 'Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Hubspot] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Check out "The Science of ReTweets" HubSpot webinar with Dan Zarrella to learn about what predicts success on Twitter.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Hubspot] 3 Key Lessons For New Business Bloggers
    gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing. Connect with HubSpot in Phoenix Arizona last week.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Hubspot] 7 Awesome B2B Facebook Pages
    Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Connect with HubSpot A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Hubspot] A Valuable Lesson From a Twitter Marketing Fail [Marketing Cast]
    Connect with HubSpot There are many examples of companies failing at their usage of social networks for marketing. It has happened to pizzerias , Nestle , and even the American Red Cross (although they handled the situation pretty well ). What is the biggest failure you have seen on Twitter? But you should do it with tact and responsibility.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Hubspot] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot Nothing could be further from the truth.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Hubspot] How to Write a Whitepaper That Will Capture Leads
    Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads. Internet Marketing Whitepapers (HubSpot). Connect with HubSpot The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Style. Intent.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Hubspot] Facebook Partners With Shutterstock to Offer 25 Million FREE Stock Photos to Advertisers
    Not to be outdone by HubSpot’s awesome free stock photography giveaway , but Facebook does seem to be getting in on the free stock photo giveaway party. 'We all know the saying "a picture is worth a thousand words," and that visual content makes our marketing even more impactful. Yup -- you read that correctly! How it Works. Testing?
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Hubspot] What Does Blogging Actually Mean? [Marketing Cast]
    Connect with HubSpot We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Blogging Is A Way to Run A Business.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Hubspot] Set Your Ideas Free. Watch them Grow!
    I have the enviable position of running HubSpot's value added reseller program. then tweeted Greg's article : A simpler version of @ pc4media 's Inbound Marketing ROI calculator ( [link] from @ ZephyrMarketing --> [link] less than a minute ago via CoTweet HubSpot HubSpot. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Hubspot] 3 Content Targeting Lessons From the NFL's Marketing Mistake
    Sorry, New England-based HubSpot; I am a member of the other Mr. Rodgers ' neighborhood. Connect with HubSpot Football season is upon us! Personally, I bleed Badger red on Saturdays and Packer green and gold on Sundays. did I not mention I'm a Wisconsin native? More importantly for the NFL however, I also represent 44% of its fan base.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
    Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. 'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Hubspot] Google Launches Facebook Competitor Google+
    Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
    Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. 'Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Hubspot] 12 Business Blogging Shortcuts for Time-Crunched Marketers
    After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) HubSpot offers a content marketplace called Zerys to connect you with quality writers at a reasonable rate. Connect with HubSpot It's a common refrain, and this wasn't the first time we'd heard the complaint.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
    Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard. Tweet This Stat!
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Gary Vaynerchuk on "Context Marketing"
    This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Hubspot] A Beginners Guide to Inbound Marketing
    In the B2B world, Hubspot is recognized as one of the top marketing technology brands. As the purveyor of the “ Attract, Convert, Close, Delight ” framework for inbound marketing, Hubspot knows a thing or two about successful inbound strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
    Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Hubspot] Why a Social Media Policy Is Stupid
    We don't have a social media policy at HubSpot. Connect with HubSpot (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. and Jason Falls wrote What Every Company Should Know About Social Media Policy. It's not.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Hubspot] 9% More Time Spent in Mobile Apps Than Internet [Data]
    Connect with HubSpot People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Playing games and social networking absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps. The way we use the the internet has changed too.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Sure-Fire Signs Your SEO Sucks by HubSpot Blog. SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.) Content sounds like it was written by an SEO expert from 1999.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Hubspot] 5 Misconceptions About Marketers
    Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Hubspot] How to Master Pinterest for B2B Marketing
    For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
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