SYNECORE | THURSDAY, SEPTEMBER 4, 2014
[Hubspot] Welcoming Augmented Reality to the Digital Marketing Team
In this digital age, we can always rely on the constant change of digital technology to keep us on our toes (Anybody else excited for Hubspot''s mystery release on September 9 th ?). The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. Include Numbers. Congrats!
HUBSPOT | FRIDAY, OCTOBER 30, 2015
[Hubspot] 13 Ways to Be More Productive When You Sleep & Wake Up
If we're looking at the average number of hours of sleep we need, though, it depends on factors like age : Image Credit: HubSpot & Market Domination Media. Image Credit: HubSpot & Market Domination Media. Ah, the perennial desire to be more productive. What can we knock off the day's to-do list during our commute ?
HUBSPOT | MONDAY, MAY 4, 2015
[Hubspot] 8 of the Best Podcasts You Should Be Listening To
To help you figure out which podcasts you should actually listen to, we polled our team here at HubSpot. Over that last year, podcasts have exploded in popularity. While that’s great for the brands and individuals producing them, it can present a little bit of a problem for podcast listeners. As the late rapper The Notorious B.I.G. Report.
BIZNOLOGY | THURSDAY, MARCH 20, 2014
[Hubspot] 8 dead easy steps for writing a blog in less than an hour
Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Plan Your Topic and Title.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
[Hubspot] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
HUBSPOT | TUESDAY, NOVEMBER 13, 2012
[Hubspot] 20 Stats Every Global Social Media Marketer Should Know
Source: HubSpot ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. at 47.7%. Fifth.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Hubspot] 58+ Resources to Master SEO Copywriting
Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
HUBSPOT | FRIDAY, JUNE 7, 2013
[Hubspot] What You Need to Know This Morning: June 7, 2013
We’ll do something on it here on the HubSpot blog, too. 3) YouTube Is Crushing it on Mobile. Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. On sale.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 17, 2011
[Hubspot] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
Inbound Marketing University by Hubspot including certification. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. Chief Content Marketer Magazine. Website Magazine. DMNews Magazine.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Hubspot] 6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot
Saying goodbye can be difficult, but there is no reason to worry, because the HubSpot Unicorn is here with one final batch of fun, shareable New Year's-inspired holiday eCards. Happy New Year from HubSpot! Connect with HubSpot It’s hard to believe it, but 2011 is coming to an end. ’s sad.
B2B MARKETING UNPLUGGED | MONDAY, JULY 6, 2015
[Hubspot] Still Using Bad Photos? You Need the Other High-Res
In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot. A great reminder about why spelling kind of matters. . . All of this despite the new-found appreciation for all things design-driven.
HUBSPOT | FRIDAY, MARCH 11, 2011
[Hubspot] Small Companies Level the Playing Field with Social Media and Blogs [New Data]
According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways. Connect with HubSpot The results come from a study based on a survey of over 600 professionals knowledgeable about their company's marketing strategy.
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Hubspot] 5 Tools to Battle Social Media Content Overload
Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 13, 2011
[Hubspot] Announcing the B2B Social Media Book
Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Now, post it!
WRITTENT | MONDAY, JULY 7, 2014
[Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
HUBSPOT | THURSDAY, FEBRUARY 10, 2011
[Hubspot] Facebook Announces New Design and Upgrades to Fan Pages
Connect with HubSpot A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook. Today, the company announced some major changes to the page platform. Pages Become More Like Profiles.
HUBSPOT | TUESDAY, APRIL 5, 2011
[Hubspot] The Evolution of Ignoring Advertising [Cartoon]
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.
HUBSPOT | WEDNESDAY, JULY 3, 2013
[Hubspot] How to Transition From a Traditional Marketing Budget to an Inbound One
Alan Vitberg is Owner of VitbergLLC , a Gold Certified HubSpot Partner specializing in inbound marketing to professional services firms. Click here to register for a special webinar on marketing game changers for professional services firms hosted by Alan and HubSpot on July 17th. What’s in Your Marketing Budget? Email programs.
SYNECORE | TUESDAY, MARCH 17, 2015
[Hubspot] 5 Ways to Personalize Content for Anonymous Visitors
With a CRM like HubSpot, you can create “smart rules” that allow you to deliver content that is tailored towards your visitor’s specific location. Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about.
HUBSPOT | THURSDAY, AUGUST 8, 2013
[Hubspot] 75 Free Stock Photos to Use in Your Marketing [Free Download]
Check out the HubSpot website below -- isn''t it much more engaging with visuals? Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Turns out another internet. person. That''s when hit me.
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Hubspot] 5 Sexy Mobile Sites (and Why We Love Them)
You can see here what their website looks like on desktop: Their beautifully designed website has a captivating video playing in the background that really captures a visitor''s attention, as well as some shuffling slogans like "We Aim Long-Term," "We create Partnerships," and (aww!) "We Love HubSpot.". Maybe the site wasn''t responsive.
HUBSPOT | WEDNESDAY, OCTOBER 28, 2015
[Hubspot] How to Create an Effective Sales and Marketing SLA
HubSpot’s 2015 State of Inbound Marketing report highlighted three compelling advantages for companies that maintain their SLA: Companies with an active SLA are 34% more likely to experience greater year-over-year ROI than those companies that aren’t. They’re 21% more likely to get greater budget allocations. Why SLAs Are So Important.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot] 15 Powerful Reconversion Opportunities for Your Welcome Emails
HubSpot, for example, does this with our free Inbound Marketing Assessments. 4) Ask them to take a short survey. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. Connect with HubSpot Typical Welcome Email Content.
HUBSPOT | SUNDAY, DECEMBER 30, 2012
[Hubspot] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
That’s where HubSpot comes in ! Submit your request to chat with a HubSpot inbound marketing specialist about your marketing right here. 2012 is wrapping up, and 2013 is cruising in, full speed ahead! Have you gotten your marketing plan all sorted out to start the new year off with a bang? So how about we lend you a hand? mazing.
WRITTENT | FRIDAY, AUGUST 22, 2014
[Hubspot] 32 Blog Post Ideas for Your Next Article
It’s a tactic that’s worked well for HubSpot. Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
HUBSPOT | THURSDAY, FEBRUARY 4, 2016
[Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. See a pattern?
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 11, 2012
[Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. 81% of them start the process with a web search.
FEARLESS COMPETITOR | FRIDAY, JULY 8, 2011
[Hubspot] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
Hubspot TV with Marketing Strategist Jeff Ogden of Find New Customers. think this shows the growing maturity of Hubspot – describing the show by what it does (marketing) rather than where it appears (online TV). All the best to my friends at Hubspot – Mike Volpe (congrats on the new baby, Mike!), What do you think?
HUBSPOT | WEDNESDAY, JUNE 3, 2015
[Hubspot] The Art and Science of Driving Webinar Registration
Our recent master class hosted by Mark Bornstein of ON24 and Lisa Toner of HubSpot is available on demand: [link]. I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? The Science of Getting People to Register for Webinars. The Art of Promotional Content.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Hubspot] Best Website Design Guides and Tips of 2010
Items to Delete From Your Website Today by HubSpot Blog. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. No clipart here.
HUBSPOT | SUNDAY, FEBRUARY 17, 2013
[Hubspot] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
HubSpot's Weekly Marketing Update Podcast With Mike Volpe. Interested in hearing what the CMO of HubSpot has to say about the stories in this week's round-up? There have been a number of major developments in the world of online advertising recently. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET.
BIZNOLOGY | MONDAY, FEBRUARY 24, 2014
[Hubspot] 11 tips and tools to jump-start your SEO
Marketing Grader from HubSpot can tell you. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If So what are you waiting for?
HUBSPOT | WEDNESDAY, JANUARY 11, 2012
[Hubspot] 6 Deadly Marketing Myths BUSTED
Authored by HubSpot Social Media Scientist Dan Zarrella, this ebook relies on real data to protect you from superstitious bits of bad marketing advice. Connect with HubSpot If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." We want to take you down the latter path.
WEBBIQUITY | TUESDAY, OCTOBER 14, 2014
[Hubspot] Nine Practical Guides to Public Speaking and Presentations
” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Some date back nearly two years, but all are still relevant and useful.
WEBBIQUITY | WEDNESDAY, FEBRUARY 16, 2011
[Hubspot] Best LinkedIn Guides, Tips and Tactics of 2010
The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!
HUBSPOT | FRIDAY, DECEMBER 18, 2015
[Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Hubspot] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Let's take a look at the "Competitors" function in HubSpot's Keywords Tool , for example. Connect with HubSpot
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Hubspot] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! Do I Really Need a Content Strategy? Why Free?
HUBSPOT | FRIDAY, DECEMBER 31, 2010
[Hubspot] Final Prize! Play to Win an iPod Touch with Marketing Surprises
The folks from HubSpot wish you a happy, healthy, and prosperous 2011. Take HubSpot marketing software for a spin to see how it can help you meet your 2011 goals. Download a 30-Day Free Trial of HubSpot Software. Connect with HubSpot Happy New Year's Eve, inbound marketing friends! Play now for a chance to to win.
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Hubspot] How to Annotate a YouTube Video [Quick Tip]
We annotated one of HubSpot''s YouTube videos to show you how the process is done. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. Let''s go through the steps together. Social Media
HUBSPOT | MONDAY, DECEMBER 6, 2010
[Hubspot] New Data: Gender Differences in Blog Reading Behavior
Connect with HubSpot I've been doing a ton of research for my upcoming Science of Blogging webinar on December 9th and I've found a bunch of really interesting things, including some differences in the way men and women read blogs. This data comes from a survey conducted with over 1400 social-media using American adults.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Hubspot] 5 Examples of 'Like-Gating' to Generate Facebook Fans
To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. Connect with HubSpot A technique called " like-gating " is becoming more and more widely used as a way to generate new Facebook fans -- and not without some critics. The problem? Our take?
HUBSPOT | TUESDAY, JULY 30, 2013
[Hubspot] The History of SEO, and a Glimpse Into Its Future [SlideShare]
The History of SEO from HubSpot All-in-one Marketing Software. It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Hubspot] Convincing Your Boss in the Value of Social Media [Marketing Cast]
For instance, you can find a few on HubSpot's case studies page and on David's blog, Web Ink Now. Connect with HubSpot Have you faced challenges when explaining to your senior management that social media is worth your time and effort? People Are Fearful of New Technology. Share Examples of Success.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
HUBSPOT | FRIDAY, JUNE 15, 2012
[Hubspot] The Ultimate Guide to Creating Compelling Case Studies
In fact, back in the day HubSpot used to send a small flip cameras to our customers and had them tell their story that way. usually send each customer a personalized thank you along with some HubSpot SWAG. When shopping for a new product or service, who do you trust the most? and obviously seeing fantastic results!
HUBSPOT | FRIDAY, AUGUST 1, 2014
[Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
Don''t they alter our emotions in one way or another? "We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Or Twitter.
HUBSPOT | SUNDAY, FEBRUARY 7, 2016
[Hubspot] 12 Sneaky Psychological Biases That Affect How You Sell
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. They’re due.”. Our minds are naturally prone to these kinds of biases. Trust me!”.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
FEARLESS COMPETITOR | FRIDAY, JUNE 3, 2011
[Hubspot] Who is the Fearless Competitor?
Find New Customer s ranked ahead of over 98.3% of websites based on HubSpot’s websitegrader.com. fearlesscomp got a perfect Twitter grade of 100 out of 100 in Hubspot’s twittergrader.com. B2B Lead Generation | Who is the Fearless Competitor? Some of you may be wondering about the author of this popular B2B marketing blog. Here you go.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JUNE 7, 2012
[Hubspot] Cancer Sucks So Let's Do Something About It
Our friend Trish Bertuzzi, President & Chief Strategist at The Bridge Group , organized the event along with HubSpot. The AG team impresses me every day with the amazing work they do for our customers, uncovering and delivering qualified opportunities. But yesterday they took my respect to a whole new level. Below is a note from Trish.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Hubspot] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things -- the candy wall in the kitchen, the free coffee, and, you know, working with some great people -- but one of the things I was most looking forward to was a fresh, clean email address. It was brand new. but not for long. Yikes! It''s just so crazy. yucky.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 24, 2015
[Hubspot] Improve Your B2B Social Media Planning without a Mind Reader
From HubSpot – Marketing. A lot of marketing budget rejection can feel demoralizing. Have you ever wished for a crystal ball so you could gaze deeply into the thoughts and needs of your customers? Sometimes B2B social media can feel like playing Go Fish with only half the deck. Nobody wins… much less your business. Read more.
HUBSPOT | TUESDAY, FEBRUARY 14, 2012
[Hubspot] 11 Ways to Give and Get Customer Love
Use marketing automation tools like those in HubSpot's software to send customers a thank you note after they've made a purchase. — HubSpot (@HubSpot) February 14, 2012. Connect with HubSpot There's still time, and there are probably 2 or 3 fairly cheesy greeting cards left to choose from. you ask? Social Sharing.
HUBSPOT | THURSDAY, JANUARY 13, 2011
[Hubspot] 11 Social Web Facts that Will Blow Your Mind
Connect with HubSpot Each of us recognizes that the Internet and the social Web is growing quickly. However, it can be difficult to put this rapid growth into perspective. Sometimes you have to take a set back and look at some of the numbers to truly get an understanding of how the social Web has expanded. Source ). 2. Source ). 3. Source ).
HUBSPOT | MONDAY, JUNE 15, 2015
[Hubspot] What's It Like to Go on NPR? Inside One HubSpotter's Experience
Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. His realization?
CUSTOMER EXPERIENCE MATRIX | SUNDAY, DECEMBER 12, 2010
[Hubspot] Predictions for B2B Marketing in 2011
Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Hubspot] 28 Quick Tips for Customizing Your Email Preference Center
Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! It's not often that we talk about branding in our HubSpot content, because we're very data-driven, and it's hard to measure the direct impact of great branding. Why not give them that option?
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Hubspot] How to Master the Art of Exceptional Blog Titles
HubSpot, for example, is running a campaign this month about marketing automation , and the following blog article appropriately targets that specific keyword. Connect with HubSpot Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 10, 2014
[Hubspot] 15 Sales Hacks You Should Know From Past Sales Hacker Events
Hubspot’s study found it took 9 touches to reach the point of diminishing returns. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
HUBSPOT | WEDNESDAY, OCTOBER 22, 2014
[Hubspot] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads. . Want to track your packages with the swipe of your finger? Now you can. Yahoo!
HUBSPOT | THURSDAY, MARCH 26, 2015
[Hubspot] 6 Reasons Why Marketers Should Bet on Podcasting
Be sure to check out HubSpot''s Growth Show Podcast ! There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Am I crazy? Maybe.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 5, 2013
[Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
HUBSPOT | MONDAY, NOVEMBER 21, 2011
[Hubspot] 8 Steps to Hosting a Successful Twitter Chat
HubSpot will also be hosting its first-ever TweetChat tomorrow, November 22, from 3:30 - 4:00 PM ET. For example, HubSpot's TweetChat tomorrow is about how Google+ fits into a business' inbound marketing strategy, so we appropriately chose the hashtag #InboundChat. Connect with HubSpot Steps to Hosting a Successful TweetChat.
HUBSPOT | FRIDAY, SEPTEMBER 12, 2014
[Hubspot] 6 Tools That Make Collaboration Way Easier
And, if you’re attending this year’s INBOUND conference, be sure to find join.me at Club Inbound and in the HubSpot Deep Dive sessions to see join.me in action!). 3) Trello. It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Check ''em out! 1) Evernote.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Hubspot] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
HubSpot. The holiday season means a lot of travel for just about everyone, but for some, the holiday travel schedule is actually a bit of a break. talked to some jet-setting influencers whose frantic travel schedules have them on the road for months out of the year attending conferences, visiting clients, and going to meetings. The Basics.
WEBBIQUITY | THURSDAY, JANUARY 30, 2014
[Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Users will spend 4.5
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
short description ( HubSpot recommends between 100-200 words ). Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. Want more control of the Pinning experience?
BIZIBLE | TUESDAY, OCTOBER 27, 2015
[Hubspot] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
Marketo, Eloqua, Pardot, Hubspot), focuses on lead creation and typically looks at attribution measurement from a broad channel or campaign perspective. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. When it comes to attribution, web analytics (e.g. shaped?
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Hubspot] 10 Festive Holiday eCards for the Sharing #HoHoHubSpot
Now that the holiday season is in full swing, Hu , our sometimes naughty, sometimes nice HubSpot Unicorn has some more festive holiday eCards to share with you. Happy holidays from HubSpot and the HubSpot Unicorn! Connect with HubSpot Here are 10 cheerful holiday eCards for your enjoyment. admit it! admit it!).
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 22, 2011
[Hubspot] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0” Not just for MLT, but for our HubSpot clients who are growing their leads and market share at incredible rates.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot] The Ultimate Guide for Mastering Long Tail Search
You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts. Next, search for long tail variations of those terms using the 'Suggest Keywords' option in HubSpot's Keyword Grader tool or by using Google's Keyword Tool.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 5 Ways to Repackage Existing Content to Create MORE Content
This week marks a year since David Meerman Scott became Marketer-in-Residence at HubSpot. David has been actively contributing his expertise to the HubSpot marketing team and constantly helps us think of new content ideas. Connect with HubSpot With the holidays just about here (can you believe it?), What to do?
HUBSPOT | WEDNESDAY, AUGUST 14, 2013
[Hubspot] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
16 Inspirational Quotes From the Late, Great Steve Jobs from HubSpot All-in-one Marketing Software. Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. And you''d be right.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SATURDAY, SEPTEMBER 14, 2013
[Hubspot] A Chance to Make a BIG Difference
That''s why, when I saw this video about Charity: water at the HubSpot INBOUND 13 conference where I spoke, I was touched deeply. I live in Minnesota, Land of 10,000 Lakes. Water is everywhere. Please join me in contributing to Charity: water. You can make a big difference, by giving even a small amount.
HUBSPOT | THURSDAY, MAY 26, 2011
[Hubspot] How Facebook Factors Into Lead Generation [Data]
HubSpot's latest research takes a look at real data from 4,000 businesses -- all HubSpot customers -- and reveals how they successfully generate traffic and leads. Connect with HubSpot The results are in! One of the factors included in the study is Facebook reach. B2B businesses with over 1,000 Facebook fans received 6.5
STORIES THAT SELL | THURSDAY, JUNE 3, 2010
[Hubspot] How to Repackage Precious Case Study Content
Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. Contributed articles.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 9, 2014
[Hubspot] A Content Shock Parable: The Consumer View
Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Hubspot] Before & After: The Optimization of a Flawed Landing Page
To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Subpar Landing Page. Right now! 5.)
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Hubspot] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Networking is a key reason for attending events -- in a recent HubSpot survey 76% of all respondents said that networking was their motivation for attending events. Use them. How to Lazy Tweet. ” Just. How to GaggleAmp.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] 22 Effective SEO Tips to Optimize Your B2B Website
Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website. Now that’s quick!
LEADERSHIP | TUESDAY, SEPTEMBER 1, 2015
[Hubspot] 25 Key B2B Content Marketing Stats
According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
HUBSPOT | WEDNESDAY, AUGUST 7, 2013
[Hubspot] With Social Media Networks Constantly Changing, How Can You Keep Up?
But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms.
HUBSPOT | WEDNESDAY, MARCH 28, 2012
[Hubspot] The 7 Aspects of Inbound Marketing Most People Screw Up
When HubSpot acquired oneforty a few months back, we wrote a press release that consisted of a series of tweets. For example, when conducting A/B testing for landing pages here at HubSpot, we've taken snapshots of employees and tested conversion rates based on the pictures of different HubSpotters (talk about pressure!). don't.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 19, 2012
[Hubspot] Follow The Money To The CMO
Hubspot: Buys Performable in June 2011. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. So began the gold rush….
HUBSPOT | TUESDAY, JULY 30, 2013
[Hubspot] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
what gives? "It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt. Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? And this, my friends, is where press releases factor in. Well, there you go. Good point.
HUBSPOT | FRIDAY, JULY 6, 2012
[Hubspot] Memejacking: The Complete Guide to Creating Memes for Marketing
For example, when HubSpot memejacked the 'What People Think I Do/What I Really Do' meme for our Facebook page , our sales-themed meme generated an impressive 453 likes, 57 comments, 256 shares , and our marketer version accumulated a whopping 460 likes, 53 comments, 337 shares. Success Kid. Old Spice Man. Rage Comics. Don't believe me?
HUBSPOT | MONDAY, APRIL 14, 2014
[Hubspot] The Purpose of Repurposing Content
Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 30, 2013
[Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Use social media to generate leads and connect with prospects. Topic #2.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot] Use the Web to Optimize Your Offline Events [Marketing Cast]
For instance, after HubSpot's first user group conference , we uploaded selected archives and shared them with our guests and other interested audiences.) In this way, you are serving three segments—those who attended, those who wanted to attend but couldn't, and those who would like to attend next time. Connect with HubSpot
HUBSPOT | MONDAY, JUNE 14, 2010
[Hubspot] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. You can buy tickets to the event here. A few of us from HubSpot will be attending, and we hope to see you there. Just look out for the HubSpot T-Shirts. Connect with HubSpot Without further ado, here is the audio recording of our chat.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] How to Use Internal Linking to Improve Your Website's SEO
You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
If you don't already have a HubSpot account, Register for a free Marketing Grader Account. If you already have a HubSpot account, sign in! You're a rockstar inbound marketer. Come on, what's more rockstar than that? There's just one thing getting in between you and inbound marketing dominance -- your competitors. Set Up the App. Voila!