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  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Hubspot] 5 Tips to Be a Lean, Agile Inbound Marketer
    One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Connect with HubSpot The Lean Startup 's most fervent evangelists tend to be product teams at technology startups, but it includes a series of important lessons for inbound marketers. Lean What? WRONG!
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] 6 Website Redesign Mistakes To Avoid
    This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot A website redesign can be a complex project with many moving parts. Here is a static URL: [link].
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    HubSpot Experiment. HubSpot conducted this study from May 2 to July 13 of this year to determine if engagement increased if sending only to contacts with a proven track record of it. Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. Email Deliverability 101. archiving it).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
    At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Hubspot] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. 51% of active Twitter users follow companies, brands or products on social networks.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] Why Spelling and Grammar Matter in Marketing
    No one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware. Connect with HubSpot It seems like an obvious statement: Spelling and grammar matter in marketing. It was only two letters, but those letters changed the message entirely. Probably not. Absolutely.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] LinkedIn Hits 100 Million Members [Infographic]
    Connect with HubSpot LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. located in more than 200 countries and territories around the world.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 5, 2013
    [Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
    Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. I’ve heard it before. Design
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? They’ll be able to come in, ask many questions, identify the company goals and then say something like… “The marketing engine infrastructure should be built on SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, Authority Rank, and Unbounce.”
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Hubspot] Why Your Keyword Strategy Is Incomplete Without User Intent
    There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. Using a keyword analytics tool like HubSpot''s, investigate which keywords that are being used to find your website and, scanning through each one, search for elements of user intent.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] 33% of Companies Have a Mobile Marketing Strategy [New Data]
    Connect with HubSpot Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers. Mobile Marketing Survey Findings. 1. Marketing Takeaway.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Hubspot] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Read more marketing tips from HubSpot Partner agency BluLeadz by subscribing to their blog. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. Here are 19 quick tips to help jazz up your email subject lines.
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Hubspot] 9 Things Sales Should Do To Help With Inbound Marketing
    Stand in Your Marketers Shoes For a Day. I try and do this as much as possible at HubSpot. For example at HubSpot we use a Service Level Agreement that assures all efforts are matched equally on both sides. Darion Miller is an Inbound Marketing Specialist at HubSpot. Connect with HubSpot Marketers thrive off of data.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Hubspot] 6 Social Media Measurement Questions You've Been Asking
    This type of closed-loop marketing is invaluable and is something you can do with HubSpot. 4. Some of the social media monitoring tools we mentioned during the webinar include Social Mention , Radian6 , PostRank , Authority Labs , HubSpot , Twitter Grader and Argyle. Connect with HubSpot How do you evaluate behavior ?
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Hubspot] Which Social Networks Should You Be On? [Marketing Cast]
    Connect with HubSpot As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on? Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. Where Is Your Target Audience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. Foreign bureaus are falling victim to budget cuts.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, MARCH 4, 2010
    [Hubspot] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
    It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. Of course content is not king. Hurray. It gets worse.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Use social media to generate leads and connect with prospects. Topic #2.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Hubspot] Three Things Every Nonprofit Should Do in 2014
    The truth is, after three years running the Nonprofits Program for HubSpot, I''ve met only a handful of leaders each month that can actually read that statement above and say "Yeah -- that about sums it up." HubSpot''s Nonprofit Advantage team can help you with nurturing, too. Sound too good to be true? If so. keep reading. nonprofit
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It's hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study , 78% of B2B prospects kick off their buying processes by asking for network referrals. Recommendations are the next best thing.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE. Four Models.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Get Your Content Ignored on Twitter
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Hubspot] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. In fact, “recognizing remarkable content from others is a core link and relationship-building strategy,” say the great minds at HubSpot. By now, most marketers know the drill. Tweet early and often. Be fun and personable. Tweet.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Hubspot] 11 Actionable Writing Tips [+Examples]
    Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. To keep ahead in the blogging rat race, you need to be constantly improving your writing.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Dharmesh Shah (Co-Founder and CTO, HubSpot ). The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Be A Deeply Disagreeable Person. million.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Hubspot] How to Create a QR Code in 4 Quick Steps
    Connect with HubSpot You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials! Steps to Create a QR Code. 1. Go for it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot] A Guide to Marketing Automation
    HubSpot's version of marketing automation attempts to break through these limitations and provide a more accurate form of segmentation and personalized communications. Stay tuned this month as HubSpot will be taking a look at some of the other key questions behind marketing automation. Connect with HubSpot Segmenting Leads.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. The best marketers I know are curious. They''re curious about the latest social media update. How Does Inbound Affect Marketing Budgets?
  • HUBSPOT  |  TUESDAY, NOVEMBER 30, 2010
    [Hubspot] Improve Search Rankings with Effective Link Building
    HubSpot also provides link research tools as a part of our integrated marketing software. Here's an example of how you can do research to work out link strategy using HubSpot. Try HubSpot's Free Trial for Effective Inbound Link-Building! Try a HubSpot 30 Day Free Trial to find out for yourself. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Hubspot] 5 Signs Your Call-to-Action Needs a Makeover
    Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. So an effective CTA equals more leads and conversions for you! Free whitepapers.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Hubspot] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Marketers don’t always have it so easy (wait. do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. What exactly is a 'marketing hack night'?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Hubspot] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Hubspot] 6 Creative Ways to Make Content More Visual
    View more presentations from HubSpot Internet Marketing. Connect with HubSpot We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right? Creative Ways to Improve Content With Visuals. 1.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Hubspot] 3 SEO Lessons From Dreamforce
    While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. Connect with HubSpot Lesson #1: Remarkable Content Gets You Found. Lesson #2: Let Your Swag Drive People to You.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    11) HubSpot. Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. Source: Gawker. Source: The Huffington Post.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Hubspot] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. FLEXFORCE was introduced to help customers have more flexible Salesforce consulting services. Save Money Pay only for the skills you need.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Hubspot] (Free Webinar) How to be a Marketing Superhero 2
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training).
  • ONPATH  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] How to be a Marketing Superhero
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Hubspot] Why So Many Marketers Fail at Content Marketing
    Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads are higher quality than ''outbound'' marketing leads. The verdict is in. Content marketing works. Higher quality and more. We like that. Our experience at LogMyCalls indicates the same thing. Everyone doesn''t do it because it is hard.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] 7 Silly Hashtag Mistakes No One Should Make
    According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
  • CLIENT BRIDGE  |  TUESDAY, APRIL 29, 2014
    [Hubspot] How to Set SMART Marketing Goals
    If you are using HubSpot, you can now set goals directly in the system. Another useful goal-setting tool in HubSpot is the benchmark feature. The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Hubspot] The 7 Aspects of Inbound Marketing Most People Screw Up
    When HubSpot acquired oneforty a few months back, we wrote a press release that consisted of a series of tweets. For example, when conducting A/B testing for landing pages here at HubSpot, we've taken snapshots of employees and tested conversion rates based on the pictures of different HubSpotters (talk about pressure!). don't.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Hubspot] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Ruth P.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Hubspot] The Ultimate Guide for Mastering Long Tail Search
    You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts. Next, search for long tail variations of those terms using the 'Suggest Keywords' option in HubSpot's Keyword Grader tool or by using Google's Keyword Tool.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot). oh man, is there some cool stuff there for marketers! Use Advanced Search.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Hubspot] How to Master the Art of Exceptional Blog Titles
    HubSpot, for example, is running a campaign this month about marketing automation , and the following blog article appropriately targets that specific keyword. Connect with HubSpot Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Hubspot] B2B Company Websites
    Two good examples of non boring – hubspot and Kinaxis. I do like click to chat – but mostly see on b2c sites. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Learn more here ).
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Hubspot] 3 Marketing Lessons from Seth Godin’s New Book "Poke the Box"
    David Meerman Scott, HubSpot's Marketer in Residence , was able to catch up with Seth about his new book and you can watch their interview below: We put our marketing hat on and found 3 key lessons businesses can learn from "Poke the Box:". 1. Connect with HubSpot Take Initiative. Embrace Failure. Failure should be cherished.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Avoid Becoming a Marketing Fossil
    HubSpot’s CMO Mike Volpe created a primer to get you started. 2) Make Real-Time Marketing the Norm. To that end, here are five of the lessons from Paul’s book to help all of us adapt our skills and become fluent in an increasingly digital world. 1) Always Be Measuring. Not sure what to measure or where to start?
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Hubspot] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona. Solution.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Not Get ReTweeted
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. 1.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Hubspot] 7 Smart Sales Applications of Marketing Intelligence
    We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Hubspot] How to Place Your Ad on NYTimes.com for $50
    We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot The world’s leading publication offers custom ads for small businesses, and they might be well worth your time.
  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Hubspot] 5 Ways to Engage With Customers in Real-Time Marketing
    How would HubSpot react to news? HubSpot aspires to be a transparent company that respects its audience and responds to requests in real time. Within HubSpot, we also gain insights about what resources and topics our leads and prospects find valuable. Connect with HubSpot How can this research be translated to B2B?
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Hubspot] How to Kickstart Your Mobile Marketing [Marketing Cast]
    For instance, HubSpot offers a Mobile Theme Optimization that optimizes your blogs, websites, and landing pages for mobile viewing. Connect with HubSpot With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. Location Is Your Friend.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. People expect brands to answer quickly. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. need to be engaged on Twitter, for my personal brand and for HubSpot. Sam: Why?
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Start Preparing Your Holiday Campaigns With Visual Content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Hubspot] 31 Fluffy Buzzwords Marketers Overuse and Abuse
    What do you think of when you think of HubSpot? 1, 2, 3.GO! Connect with HubSpot Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. Whatever that means. Here Are 31 Fluffy Words Marketers Use Way Too Much: 1.
  • JUNTA 42  |  MONDAY, APRIL 26, 2010
    [Hubspot] How do you use Social Media?
    Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link!
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Hubspot] Is Your Sales & Marketing Team Ready for a CRM?
    So if you're using, let's say, HubSpot as your marketing software and Salesforce as your CRM, your sales team never has to log out of their CRM to get all the juicy information you have about their leads. As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! What is a CRM? Here's why.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Hubspot] The Complete Checklist for Creating Compelling Calls-to-Action
    We use our brand colors (orange, slate grey, white, and blue) and our font family (Proxima Nova) to make the CTA look like it''s part of the HubSpot family. We do this all the time on our blog -- if you look at the CTA below, you might see a CTA for creating CTA templates (meta, I know) or a CTA for demoing HubSpot''s landing pages.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Hubspot] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    If you're a HubSpot customer, you can use HubSpot's marketing analytics tools to analyze which channels are driving traffic, leads, and customers, and compare metrics with competitors in your industry. Connect with HubSpot We are all living the marketing high life. Can This Last Forever? Social Media Capitalism. Take control.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Hubspot] Andrew Warner on the Marketing of Mixergy.com
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Andrew Warner is the founder of Mixergy.com , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Make Transcripts Available.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Hubspot] 8 Top-Notch Industry Conferences No Marketer Should Miss
    Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. Finally, a little shameless self-promotion courtesy of a recommendation by, well, @HubSpot. ZZZzzzzz. But that's not how marketing conferences need to be!
  • HUBSPOT  |  TUESDAY, MAY 25, 2010
    [Hubspot] Free ebook: 15 B2B Marketing Facebook Success Stories
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Hubspot] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
    More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Connect with HubSpot We all know that starting a blog can feel daunting. That seems so depressing, why would anyone even bother starting a blog?
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [Hubspot] New Marketing Chart: Grading Your Creative Abilities
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. It also depends on their effort. Download the ebook now!
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Hubspot] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    At HubSpot, that means a lot of new content has been created and published. So, another month has come and gone. As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content -- some pieces performed very well with our audience and some didn''t. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Hubspot] 30 Brilliant Social Media Marketing Tips From 2011
    Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. Source: Mashable ). 5.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Hubspot] Why Every Business Blog Needs Evergreen Content
    The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Hubspot] Ask Out a Prospect This Valentine's Day [Infographic]
    Connect with HubSpot This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. would always exchange cards with the class, eat lots of candy, and finally work up the nerve to flirt with that cute girl that rode my bus. Check out these stats: Work up the nerve to flirt with your prospects today!
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Hubspot] 10 Steps to Better Visual Marketing With Canva
    HubSpot (@HubSpot) May 16, 2014. Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Hubspot] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). To top it off, they raised their hand.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
    Postal Service campaign that has made some of us here at HubSpot a little queasy. HubSpot's recently released 2012 State of Inbound Marketing Report , which analyzes the effectiveness of various marketing channels, highlights this very discrepancy. Connect with HubSpot More direct mail? USPS' 'Every Door Direct Mail' Campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Hubspot] Social media success: Do you have the right people on the bus?
    Can people be re-trained to adopt a “social business” perspective?  In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. Do you remember your first A/B test on email? I do. But that''s pretty much it. Ta-da!
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Hubspot] 8 Modern Ways to Crush Your Trade Show Competition
    To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. This drew people in organically, provided them with unrivaled value, and kept HubSpot top of mind. 2. Connect with HubSpot
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Hubspot] 10 Clever Website Error Messages From Creative Companies
    HubSpot. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. Tumblr.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Hubspot] Content Creation Tips from Guy Kawasaki
    This blog post is based off of David Garland's interview with Guy Kawasaki on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. Connect with HubSpot Guy Kawasaki describes himself as a VC, writer, speaker, entrepreneur, and most importantly a recreational hockey player.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Hubspot] Answers To Your Top 9 Questions About Using LinkedIn Ads
    Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Hubspot] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Connect with HubSpot Dear marketers of the world. Guess again. Google announced on its blog today that it will be providing fresher, newer results for certain searches.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Hubspot] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Connect with HubSpot Businesses are putting their money where their mouth is when it comes to inbound marketing. Why Spending has Increased.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Hubspot] Out with the Old (Marketing) And In With the New
    Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media. This traditional, one-way marketing doesn’t work anymore.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Hubspot] Is Google Abusing Its Monopoly Power?
    This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. Fishkin, a longtime HubSpot ally who was a featured speaker at our INBOUND 2013 conference in August, says, “I find it sad and frustrating that only the commercial portions of the web will benefit from this data in the future.”.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] 15 Examples of Great Mobile Website Design
    Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. Now more than ever, businesses are focusing on creating delightful mobile website experiences.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Hubspot] How to Use Analytics to Achieve Your Next Blog Article's Goals
    Tip for HubSpot Customers: Using HubSpot's Blog Analytics , filter the data by clicking on a particular column (e.g. Connect with HubSpot But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Hubspot] How to Create a Winning Contest with Social Media
    HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot It’s a fact: people like to win stuff. Tips and Takeaways. Track your success.
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