HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot] 80% of Social Media Users Prefer Facebook for Connecting With Brands
Connect with HubSpot When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As an example, the majority of your target market may be on Twitter , but they may actually prefer to interact with you through Facebook.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 25, 2013
[Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
Wednesday: Mark Roberge from HubSpot asked How Does Teleprospecting Fit Into an Inbound Sales Methodology? 'Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday? Before you celebrate the weekend by gearing up for the World Series, check out some of our favorite articles around the web this week!
SAVVY B2B MARKETING | FRIDAY, APRIL 16, 2010
[Hubspot] Savvy Week in Review: April 16
Common Content Marketing Challenges -- And Simple Solutions - by @rickburnes via @hubspot Are you struggling with content marketing? Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. well, not all of them.
HUBSPOT | THURSDAY, MAY 27, 2010
[Hubspot] 3 Key Lessons For New Business Bloggers
gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing. Connect with HubSpot in Phoenix Arizona last week.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Hubspot] How To Create B2B Website Content That Sells
According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 'In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Hubspot] The 3 Most Important Aspects of Inbound Marketing
graphcs credit: HubSpot 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
THE FORWARD OBSERVER | THURSDAY, JUNE 12, 2014
[Hubspot] Is Outbound Marketing Dead?
According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead , shortening their sales cycles and increasing their sales close rates. Especially when used with inbound marketing. It’s not that simple. Outbound Marketing''s Power Has Faded.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Hubspot] YouTube Gets Way More Social With Facebook, Google+ Integration
Connect with HubSpot If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Trending & Popular Videos. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Facebook & Google+ Integration.
HUBSPOT | MONDAY, FEBRUARY 28, 2011
[Hubspot] Foursquare Now Distinguishes Between Friends and Followers
Connect with HubSpot When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” ” While her words then were meant to be a joke, today they simply convey the evolution of social networks. ” What is the reasoning behind this?
HUBSPOT | MONDAY, JUNE 6, 2011
[Hubspot] What Does Blogging Actually Mean? [Marketing Cast]
Connect with HubSpot We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Blogging Is A Way to Run A Business.
HUBSPOT | MONDAY, MARCH 17, 2014
[Hubspot] How to Select the Perfect Image for Your Next Blog Post
To get you started, HubSpot has some free stock photos available for download here , here , and here ! Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the "Preview With Device" feature in the blog editor to make sure images look good on all devices.
HUBSPOT | MONDAY, SEPTEMBER 26, 2011
[Hubspot] A Valuable Lesson From a Twitter Marketing Fail [Marketing Cast]
Connect with HubSpot There are many examples of companies failing at their usage of social networks for marketing. It has happened to pizzerias , Nestle , and even the American Red Cross (although they handled the situation pretty well ). What is the biggest failure you have seen on Twitter? But you should do it with tact and responsibility.
HUBSPOT | FRIDAY, MARCH 16, 2012
[Hubspot] How to Calculate & Track a Leads Goal That Sales Supports
And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. Connect with HubSpot So, does an SLA sound appealing to you?
WRITTENT | TUESDAY, MAY 21, 2013
[Hubspot] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. 'You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Yes, but it’s much more challenging. Jargon.
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot] Set Your Ideas Free. Watch them Grow!
I have the enviable position of running HubSpot's value added reseller program. then tweeted Greg's article : A simpler version of @ pc4media 's Inbound Marketing ROI calculator ( [link] from @ ZephyrMarketing --> [link] less than a minute ago via CoTweet HubSpot HubSpot. Connect with HubSpot
HUBSPOT | WEDNESDAY, SEPTEMBER 1, 2010
[Hubspot] How to Write a Whitepaper That Will Capture Leads
Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads. Internet Marketing Whitepapers (HubSpot). Connect with HubSpot The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Style. Intent.
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
HUBSPOT | THURSDAY, MAY 26, 2011
[Hubspot] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Check out "The Science of ReTweets" HubSpot webinar with Dan Zarrella to learn about what predicts success on Twitter.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Hubspot] Answers to the 19 Most Frequently Asked Questions About A/B Testing
HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. HubSpot offers one in its all-in-one marketing software platform. dive in! When is it a bad idea?
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] How to Use Internal Linking to Improve Your Website's SEO
You can see this in how HubSpot ranks for the term ' how to use facebook for business.'. Connect with HubSpot Great content and attracting inbound links are major elements of your SEO strategy. Why Internal Linking Is Important. How to Leverage Internal Linking. Ways to Improve the Internal Linking on Your Website.
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Hubspot] 3 Content Targeting Lessons From the NFL's Marketing Mistake
Sorry, New England-based HubSpot; I am a member of the other Mr. Rodgers ' neighborhood. Connect with HubSpot Football season is upon us! Personally, I bleed Badger red on Saturdays and Packer green and gold on Sundays. did I not mention I'm a Wisconsin native? More importantly for the NFL however, I also represent 44% of its fan base.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Hubspot] Foursquare Launches Business Pages for Small Businesses and Brands
Connect with HubSpot Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Let's take a quick look at what is available to small business owners and larger brands. Marketing Takeaway.
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Hubspot] 15 Smart Marketers Share Insights on the Future of the Industry
To do this, we need to set aggressive goals that directly impact sales growth, pick a metric to measure and prove performance, and then crush it. ". -- Jessica Meher, Head of Enterprise Marketing at HubSpot. 'Marketers, rejoice. You’ve made it through an intense Q4. What does 2014 have in store, you ask? 1) Get creative.
HUBSPOT | FRIDAY, JANUARY 6, 2012
[Hubspot] 6 Guidelines for Exceptional Website Design and Usability
In fact, more than three-quarters of survey respondents from a recent HubSpot study say the most important element in website design is ease of finding information. Connect with HubSpot So you're leveraging SEO and getting found online. Educational websites have a 30-60% bounce rate on average. And many times, they may never come back.
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot] Gary Vaynerchuk on "Context Marketing"
This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. Connect with HubSpot You can watch the full interview below. Gary Vaynerchuk is the definition of hustler. Create Content that Solves a Problem. They will thank you for it! Take it or leave it."
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Hubspot] 28 Awesome B2B Social Media Statistics
In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot] 6 Lead Nurturing Emails Every Business Should Send
In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you.
HUBSPOT | FRIDAY, MARCH 18, 2011
[Hubspot] 7 Awesome B2B Facebook Pages
Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Connect with HubSpot A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Hubspot] 5 Misconceptions About Marketers
Even at a company as marketing-centric as HubSpot , we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. We do love that saying, and yes, we have a fridge at HubSpot that's stocked with more beer than soda. Connect with HubSpot Marketers Can't Do Math.
HUBSPOT | TUESDAY, JUNE 28, 2011
[Hubspot] Google Launches Facebook Competitor Google+
Connect with HubSpot Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. Until then, let's take a quick look at what Google+ actually does. Circles+. Content Discovery.
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot] 9 Excellent Examples of Brands Using Facebook's New Page Design
HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. Connect with HubSpot If you haven't set up your new Facebook page yet, not to worry. Best Use of Stars and Pins. Cool Cover Photo.
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software. HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions.
HUBSPOT | FRIDAY, AUGUST 23, 2013
[Hubspot] Facebook Partners With Shutterstock to Offer 25 Million FREE Stock Photos to Advertisers
Not to be outdone by HubSpot’s awesome free stock photography giveaway , but Facebook does seem to be getting in on the free stock photo giveaway party. 'We all know the saying "a picture is worth a thousand words," and that visual content makes our marketing even more impactful. Yup -- you read that correctly! How it Works. Testing?
INBOUND SALES NETWORK | THURSDAY, MARCH 10, 2011
[Hubspot] Top 10 Social Rock Stars
HubSpot. While being on this list may not get you groupies, drugs and million dollar record deals, it does get you book deals, millions of followers and immortality (well maybe at least digitally). You cannot be a one hit wonder, or a mere hack spamming the internet with useless garbage. How it is calculated. The Rock Stars. ROCKSTAR. SEOMoz.
SAZBEAN | MONDAY, OCTOBER 20, 2014
[Hubspot] Tell Your Company Story through Your Blog: Here’s How
'57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.
HUBSPOT | WEDNESDAY, JUNE 30, 2010
[Hubspot] Why a Social Media Policy Is Stupid
We don't have a social media policy at HubSpot. Connect with HubSpot (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. and Jason Falls wrote What Every Company Should Know About Social Media Policy. It's not.
HUBSPOT | WEDNESDAY, JULY 20, 2011
[Hubspot] 11 Must-Subscribe Marketing News Blogs and Websites
Connect with HubSpot The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot] Twitter Adds 'Top News' and 'Top People' to Search Results
Connect with HubSpot Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. Top People. Marketing Takeaway.
HUBSPOT | FRIDAY, OCTOBER 5, 2012
[Hubspot] How to Use Customer Service to Spruce Up Your Buyer Personas
Well HubSpot, for example, discovered that large enterprise clients ask complicated functionality-related questions -- many which actually generate new ideas for product features -- while smaller businesses have more general questions. Let's take a HubSpot customer, Goodbye Crutches, as an example. through their customer service team!
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Hubspot] 12 Business Blogging Shortcuts for Time-Crunched Marketers
After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) HubSpot offers a content marketplace called Zerys to connect you with quality writers at a reasonable rate. Connect with HubSpot It's a common refrain, and this wasn't the first time we'd heard the complaint.
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
[Hubspot] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
Marketing automation tools like Hubspot and Marketo evaluate leads and provide an actual lead quality ''score'' for each lead. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in They were great leads.
WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
[Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Sure-Fire Signs Your SEO Sucks by HubSpot Blog. SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.) Content sounds like it was written by an SEO expert from 1999.
HUBSPOT | MONDAY, JULY 18, 2011
[Hubspot] 9% More Time Spent in Mobile Apps Than Internet [Data]
Connect with HubSpot People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Playing games and social networking absorb 79% of people's time, according to Flurry. The rest is news, entertainment, and other apps. The way we use the the internet has changed too.
HUBSPOT | MONDAY, MAY 17, 2010
[Hubspot] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
Connect with HubSpot Last Friday, I had the privilege of chatting with Erik Qualman , author of #1 web marketing book Socialnomics. In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Watch below. 78% of people care about what their friends think, and only 14% care what advertisers think.
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Hubspot] What Is SEO? [FAQs]
HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) 'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. And that''s why the basic question of "What is SEO?" what is SEO? In 2014, anyway.).
HUBSPOT | THURSDAY, MAY 17, 2012
[Hubspot] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
HubSpot's own Facebook page has had success with this very tactic, which is evident by the screenshot below. What's the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday , posting content about subjects related to your brand is your best bet. About the Facebook Study.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot] The 9 Worst Ways to Use Twitter for Business
Connect with HubSpot Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Hubspot] Panera Bread Takes Inbound Marketing Offline
Download HubSpot's Inbound Marketing University online training program IMU includes 15 free webinar classes and notesheets. Connect with HubSpot Panera Bread Co., So what's the twist? The new restaurant's menu is exactly the same as Panera's 1,400 other locations, except for the fact that it lacks prices. The new store, called St.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 23, 2013
[Hubspot] Social media success: Do you have the right people on the bus?
'Can people be re-trained to adopt a “social business” perspective? In many cases, I am beginning to doubt it. was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times. Here’s a very real example of what I mean. Maybe my training sucked.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Hubspot] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. link].
HUBSPOT | TUESDAY, AUGUST 31, 2010
[Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Hubspot] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software -- it’s a stretch to find a use for Pinterest. Connect with HubSpot And why should they be? And we have! Great. Two more social networks brands need to figure out how to use for marketing.
HUBSPOT | FRIDAY, APRIL 1, 2011
[Hubspot] 12 Mind-Blowing Statistics Every Marketer Should Know
Connect with HubSpot It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids."
HUBSPOT | THURSDAY, APRIL 10, 2014
[Hubspot] Your Customers Are Calling You. Are You Picking Up?
If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
FEARLESS COMPETITOR | MONDAY, DECEMBER 7, 2009
[Hubspot] Remarkable content — what is it and how do I get it?
Brian Halligan, CEO of HubSpot , in his excellent CEOs Guide to Internet Marketing presentation said marketers need “lots and lots of content. For instance, HubSpot hired a former reporter for the New York Times and a music major fresh out of college, Rebecca Corliss. In my mind’s eye, I hear marketers questions.
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Hubspot] The Business Value of QR Codes [Marketing Cast]
Connect with HubSpot They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. So in what ways can QR codes impact your business?
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Hubspot] Small Business Lessons from B2B Brands with Amazing Content Strategy
Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. With a sports theme, of course.
NUSPARK | FRIDAY, OCTOBER 28, 2011
[Hubspot] Is Blogging Right for my Business? The Benefits of a Business Blog
In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it?
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot] How to Leverage the Marketing Potential of Events [Marketing Cast]
Connect with HubSpot What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. Don’t Do Events for the Wrong Reason. Consider whether it makes sense to organize this type of event.
HUBSPOT | MONDAY, JUNE 20, 2011
[Hubspot] How to Find the Time to Create Content [Marketing Cast]
Connect with HubSpot Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times.
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot] How a Small Music Company Transformed Their Marketing in a Big Way
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. Free Download: Inbound Marketing Kit.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot] 5 Tricks for Generating Traffic When Nobody's at Work
This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore , to the soundtrack of Michael Jackson's hit, "Thriller." Connect with HubSpot Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] How to Fix a Fragmented Customer Experience
Note for HubSpot customers: You can find all of this in your marketing and advanced marketing analytics tools.). Connect with HubSpot Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. Marketing. What is the typical path to conversion?
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot] 7 Fascinating Black Friday Infographics
Connect with HubSpot Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? Are they effective? Back in Black.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
Connect with HubSpot Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. I know what you're thinking; holiday talk already? Adding to the "Can you believe we're talking about Christmas already?" And those mobile searches drive in-store purchases: "65% of high-end (i.e.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot] In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]
Connect with HubSpot We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Marketing Takeaway. Does this new mobile web data surprise you?
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Hubspot] 4 Simple Steps to an Optimized Twitter Presence
Connect with HubSpot Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] 8 Ways to EARN Media Attention Instead of Buying It
Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. If you're like most businesses, your advertising budget is probably pretty limited. Looking to attract more media attention? to try out.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot The key to Internet Marketing is creating compelling content, which sounds easy enough. Check out Shaun's Bio.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network. Twitter's Superpower. Think again.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Hubspot] How Inbound Marketing Can Fuel Native Advertising
So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Hubspot] McDonald's Flame Broils Burger King in Online Marketing Showdown
Marketing Grader is a new HubSpot assessment tool that analyzes your entire marketing funnel and compares your efforts to that of your competitors. Connect with HubSpot Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. No sir! McDonald's wins again.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Hubspot] 4 Ways to Leverage Conversion SEO for Ecommerce Marketing
There are tools (like HubSpot) that can show you the entire life cycle of your customers and, equally importantly, the users who visit your site but do not convert into customers. Connect with HubSpot The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Connect with HubSpot A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. More Purchases Due to Mid-Transaction Influences.
HUBSPOT | MONDAY, OCTOBER 27, 2014
[Hubspot] How to Give Negative Feedback Without Sounding Like a Jerk
When I asked my colleagues at HubSpot about their favorite tip on feedback, a lot of them echoed the same tip: When giving negative feedback, don’t make it personal. 'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. Looks like tough love works after all.
HUBSPOT | THURSDAY, JULY 24, 2014
[Hubspot] How to Get More People to Register for Your Next Event
'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Hubspot] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. That's right. Here's what we found.
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 15, 2013
[Hubspot] Latest Summary of New Twitter Features and B2B Best Practices
As a social media marketer, you can imagine how excited I was to test this out for HubSpot. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. Continue reading.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Hubspot] 10 Habits of Top-Notch Content Creators
For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
HUBSPOT | WEDNESDAY, AUGUST 25, 2010
[Hubspot] New Marketing Data: Top SEO Objectives
This is not meant as a data tease, because HubSpot has licensed the Target Objectives excerpt from this MarketingSherpa report, and you can download it for free here. Connect with HubSpot SEO has proven to be an effective tool in achieving a number of important marketing objectives. Free Download: Learning SEO From The Expert.
HUBSPOT | MONDAY, SEPTEMBER 3, 2012
[Hubspot] A Marketer's Guide to Complying With EU Cookie Laws
This part of the regulation is aimed squarely at systems that store information about a user on their own computer -- cookies, LocalStorage (a feature of HTML5), and flash objects, to name a few -- the first of which is used by most web analytics systems like Google Analytics and marketing analytics tools like HubSpot. What hogwash.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Hubspot] How to Master Pinterest for B2B Marketing
For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. Connect with HubSpot Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. Let's take a look.
HUBSPOT | TUESDAY, SEPTEMBER 25, 2012
[Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard. Tweet This Stat!
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Hubspot] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
Your twitter “feed” (HubSpot customers know it as their “Timeline” ) is any list of tweets that constantly updates when new tweets that fit the specificed criteria pop up. Cool tip for HubSpot customers: You can create a “#FollowFriday” stream in Social Inbox of a Contact list and see who your Contacts are recommending to follow.).
HUBSPOT | FRIDAY, JUNE 20, 2014
[Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. 'Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Hubspot] The Inbound Marketer's Complete Guide to Newsjacking
It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. Consider this scenario that HubSpot finds itself in pretty frequently. Breaking news, you guys! Something really important happened in your industry. somewhere in the world. How to Newsjack.
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Hubspot] How to Use Dynamic Content for "Smarter" Marketing
Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
HUBSPOT | MONDAY, JULY 25, 2011
[Hubspot] 4 Tips to Supercharge Call-To-Action Buttons
Connect with HubSpot On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. How big should the button be? What color? What should the text of the button say? Button size- Make it BIG! Does it ?t
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Hubspot] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 9, 2014
[Hubspot] A Content Shock Parable: The Consumer View
Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? But eventually, there is a limit. 5,611). McDonalds.
HUBSPOT | TUESDAY, MAY 11, 2010
[Hubspot] Free eBook: How to Use Online Video for Marketing
Connect with HubSpot Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Want more?
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Hubspot] 8 Ways SEO Should Influence Your Marketing Copywriting
To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool. Download it for free here! 1) Well-Defined Target Audience and Tone.
HUBSPOT | MONDAY, MAY 28, 2012
[Hubspot] 6 Tips for Symbiotic Sales & Marketing Lead Management
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.
SYNECORE | SATURDAY, SEPTEMBER 6, 2014
[Hubspot] A Beginners Guide to Inbound Marketing
In the B2B world, Hubspot is recognized as one of the top marketing technology brands. As the purveyor of the “ Attract, Convert, Close, Delight ” framework for inbound marketing, Hubspot knows a thing or two about successful inbound strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Hubspot] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. Landing pages are a critical tool for meeting your ever-increasing lead generation goals. 10 Ways to Earn Your Landing Page Visitors' Trust.
WINDMILL NETWORKING | MONDAY, DECEMBER 17, 2012
[Hubspot] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
Adaptive, or smart content makes sure that your campaigns are optimized for each platform (see this helpful article on HubSpot: How Dynamic Content Makes Your Marketing a Helluva Lot More Personal ). What to look for in content marketing in 2013. Is it about marketing your content, or using content in support of any type of marketing?
HUBSPOT | THURSDAY, DECEMBER 27, 2012
[Hubspot] The 5 Questions You Should Ask to Nail Your Product Messaging
The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals. For example, HubSpot's tone as a company tends to be on the casual side. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand.
HUBSPOT | MONDAY, APRIL 11, 2011
[Hubspot] How to Subscribe to a Podcast
Connect with HubSpot Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. How to Subscribe to a Podcast.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. FutureM passes are available for $99, and include a $50 discount to both IMS and the HubSpot User Group Summit (HUGS) , with most other events included in the cost. Connect with HubSpot 12-16. Your Thoughts?
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Hubspot] 3 Advertising Tips from Mad Men - Guest post by Don Draper
hope you will all join me and HubSpot for Mad Men: The Webinar where we can discuss these issues further. Connect with HubSpot This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Know thy customer. Nothing at all.