INBOUND SALES NETWORK | THURSDAY, MARCH 10, 2011
[Hubspot] Top 10 Social Rock Stars
HubSpot. While being on this list may not get you groupies, drugs and million dollar record deals, it does get you book deals, millions of followers and immortality (well maybe at least digitally). You cannot be a one hit wonder, or a mere hack spamming the internet with useless garbage. How it is calculated. The Rock Stars. ROCKSTAR. SEOMoz.
MEASURABLE MARKETING | THURSDAY, MARCH 1, 2012
[Hubspot] Inbound Marketing on the Rise, and What It Means for Marketers
However, inbound marketing is like going to the gym, it takes some time to see some results, but once you do, the results keep getting better and better, especially for the time and hard costs required to deliver them." - Kipp Bodnar, Inbound Marketing Strategist at HubSpot. Learn to think like a customer [.].
HUBSPOT | MONDAY, JULY 19, 2010
[Hubspot] New Chart: Online Marketing Is About Time (and Budget)
In fact, we’ve been thinking a lot about this at HubSpot and we’re curious how others spend their marketing time. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot
WEBBIQUITY | THURSDAY, FEBRUARY 20, 2014
[Hubspot] Six Stellar Twitter Tools and Reviews
Frequent best-of contributor Ann Smarty reviews more than half a dozen tools for identifying and engaging with influential Twitters who follow you, such as Who Tweeted Me , “a new tool from Hubspot that finds all people who tweeted your pages and sorts them by number of followers. Expert Reviews of Top Twitter Tools.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Hubspot] The Ultimate Guide to Designing the Perfect Business Blog
Connect with HubSpot Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. Think about it this way: Would you buy an expensive sports car and drive around with four flat tires? You'd still be able to go fast, but not nearly as fast as you could be.
FEARLESS COMPETITOR | TUESDAY, JUNE 11, 2013
[Hubspot] 5 Tips to Get SEO Results from Your WordPress Blog
Dan Zarrella, the Social Media Scientist at Hubspot answers the question “How often should I blog?” '5 Tips to Get SEO Results from your WordPress blog. When I decided to invest extensively in this blog in early 2013, I hired the Petersen Media Group to help. Here are my five tips to help you rank highly and get good SEO results.
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Hubspot] 10 Dos and Don'ts of A/B Testing
Connect with HubSpot When was the last time you tested some part of your marketing? If it takes a bit of thought, you're probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. 10 A/B Testing Dos and Don'ts. Image Credit: Horia Varlan.
HUBSPOT | MONDAY, JULY 22, 2013
[Hubspot] Nate Silver and the Rise of the Free Agent Journalist
'Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. 19-22.
HUBSPOT | FRIDAY, JULY 16, 2010
[Hubspot] Personal Brand: Good or Bad for Your Company?
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. dying way.
HUBSPOT | WEDNESDAY, SEPTEMBER 7, 2011
[Hubspot] 3 SEO Lessons From Dreamforce
While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. Connect with HubSpot Lesson #1: Remarkable Content Gets You Found. Lesson #2: Let Your Swag Drive People to You.
HUBSPOT | MONDAY, OCTOBER 25, 2010
[Hubspot] 8 Ways to Not Get ReTweeted
Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. Perfect.
HUBSPOT | TUESDAY, JULY 12, 2011
[Hubspot] How to Increase Sales with Daily and Group Deal Offerings
Register for Henry's joint webinar with HubSpot, How to Gain Customers and Increase Sales by Running Daily and Group Deals! Connect with HubSpot This is a guest post by Henry Suarez, Product Manager at 3dcart. Henry is in charge of researching and documenting all 3dcart product offerings and partnerships. Increase Your Customer Base.
HUBSPOT | MONDAY, JUNE 27, 2011
[Hubspot] How Do You Tie in Social Media with Email? [Marketing Cast]
Connect with HubSpot Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email Is a Closed System. Social Media Is An Open System.
HUBSPOT | TUESDAY, JUNE 18, 2013
[Hubspot] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
You may have even learned recently -- say, in this previous HubSpot post ;-) -- that odd numbers created more effective lists, so your first title becomes, "11 Social Media Etiquette Tips for CEOs.". 'This situation sound familiar? You have an idea, then lose it, then come back to it again. Look, I know first-hand that blogging can be hard.
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot] Google Takes Social Search to the Next Level with +1
Connect with HubSpot Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. How Google +1 Works. How does Google's new +1 work? Google +1 Is a Social Network.
WEBBIQUITY | TUESDAY, MAY 3, 2011
[Hubspot] The Nifty 50 Top Women of Twitter for 2011
Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. Jennifer Aaker.
HUBSPOT | WEDNESDAY, OCTOBER 26, 2011
[Hubspot] 3 Wrong Ways to Think About Your Twitter Presence
To confirm, I rapidly navigated to HubSpot's Tweet Grader. Connect with HubSpot Yesterday was my one-year Twitter anniversary. And no, I am not crazy enough to track the day I joined, but @citytweeps tweeted at me informing me of my first completed first year. was only a wee bit excited. Longer Membership > Shorter Membership.
SAZBEAN | WEDNESDAY, AUGUST 24, 2011
[Hubspot] Yes, social media can boost your traffic & leads
This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
HUBSPOT | MONDAY, APRIL 9, 2012
[Hubspot] Why Marketers Should Invest in Visual Content Creation
Connect with HubSpot The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' The point is, I’m only 25 and I already feel old in the history of social media. The most recent trend to come to social media is the dominance of visual content. Not convinced? Gives Your Brand an Identity.
E-QUIP | FRIDAY, JUNE 17, 2011
[Hubspot] E-Quip Blog: More Favorite Free White Papers
Download The Essential Step-By-Step Guide to Internet Marketing (HubSpot). really appreciate HubSpots expertise related to "inbound marketing," and would encourage you to look at their other white papers and articles as well. HubSpot. Friday, June 17, 2011. More Favorite Free White Papers. If you do, please let me know. 45 AM.
HUBSPOT | THURSDAY, MAY 19, 2011
[Hubspot] 6 Mobile Important Marketing Questions Answered
In HubSpot ’s mobile marketing webinar, one of our Inbound Marketing Managers Kipp Bodnar , along with King Fish Media ’s Director of Marketing and Research Gordon Plutsky , discuss the plans, trends and measurability affiliated with this generation’s marketing method. Connect with HubSpot Always test everything.
HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
[Hubspot] 5 Essential Tactics to Jumpstart Your Google+ Business Page
Connect with HubSpot Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Hubspot] 6 Ways to Use LinkedIn for Lead Generation
Connect with HubSpot Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. Ways to Use LinkedIn for Lead Generation. Bingo, you’re in. and a lead!
HUBSPOT | TUESDAY, OCTOBER 30, 2012
[Hubspot] Is Newsjacking Hurricane Sandy Right or Wrong?
HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Mike Volpe, CMO @ HubSpot. Originally at this URL there was a post about "5 Hurricane Sandy Newsjacks from Marketers". The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy.
HUBSPOT | TUESDAY, APRIL 5, 2011
[Hubspot] 3 Marketing Lessons From Charles Darwin
” states HubSpot CEO Brian Halligan. Connect with HubSpot In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island. Marketing Evolution.
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Hubspot] 7 Epic Marketing Uses of LinkedIn Answers
Connect with HubSpot With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.
HUBSPOT | MONDAY, SEPTEMBER 23, 2013
[Hubspot] The Anatomy of a 5-Star Subject Line
Because HubSpot has a great sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. 'Let''s face it: Every inbox in the world is cluttered. your email''s probably feeling pretty full right about now. So as marketer, you''ve got a lot to compete with.
ENGAGE | WEDNESDAY, MARCH 27, 2013
[Hubspot] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
Dan Lyons, who used to be a Newsweek columnist and the man behind the Fake Steve Jobs blog , recently made waves when it was announced that he was leaving his role as editor-in-chief of the newly relaunched ReadWrite for a job with Hubspot, an online marketing company. But he also emphasizes that quality media requires real investment.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Hubspot] How to Build Authority on LinkedIn in 15 Minutes a Day
If you have social media software like HubSpot''s Social Inbox in place, you can easily schedule updates to go out across the day or week. 'So you followed the step-by-step wizard to completing your LinkedIn profile. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You want to be an expert in your field.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Hubspot] What You Need to Know This Morning: June 7, 2013
We’ll do something on it here on the HubSpot blog, too. 'Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. Mindy says she’s not upset , but come on. On sale.
HUBSPOT | TUESDAY, FEBRUARY 11, 2014
[Hubspot] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
For instance -- there''s an expectation at HubSpot that I will be available to help anyone in Sales if they need me on a call. 'When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn''t for me. couple weeks later, I thought it''d be cool to be a farmer. Inboun
HUBSPOT | TUESDAY, APRIL 9, 2013
[Hubspot] What Every Marketer Should Know About Hiring a Freelance Designer
In fact, HubSpot’s Services Marketplace also offers a wide variety of designers from partner companies and agencies (all of which are HubSpot-approved) that you can sort through here. 'The old saying, “you never get a second chance to make a first impression” is certainly true when it comes to your brand. Get All Your Ducks in a Row.
B2B MARKETING INSIDER | TUESDAY, APRIL 26, 2011
[Hubspot] Change Is Coming To B2B Marketing. Are You Ready?
Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. 78% of Internet users conduct online product research. Companies that blog get 55% more web traffic.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Hubspot] 4 Simple Newsjacking Formulas for Content Teams of Any Size
In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. This is the type of newsjack we do most often on the HubSpot blog. Let’s get to it. aftermath.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Hubspot] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software. 'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. Good, because we''re ready to help you get started!
HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
[Hubspot] 9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads
Connect with HubSpot If you are not trying any A/B tests currently, you're probably doing yourself a disservice. There, I said it!) Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic. Anyone can do it, you might be surprised what you learn, and you know what? It's fun!
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Hubspot] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
Connect with HubSpot Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment.
HUBSPOT | FRIDAY, JUNE 10, 2011
[Hubspot] The Science Behind Website Redesign
HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot. Connect with HubSpot 2/3 of marketers were happy with their last website redesign! The problem? WHEN to redesign. WHY redesign.
HUBSPOT | TUESDAY, JULY 26, 2011
[Hubspot] 10 Easy Ways to Improve Landing Page Conversions
Connect with HubSpot The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. Your grammar should be impeccable.
HUBSPOT | FRIDAY, APRIL 20, 2012
[Hubspot] 32 White Hat Ways to Build Inbound Links
HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. Get Your Blog On. will link to it.
HUBSPOT | THURSDAY, OCTOBER 28, 2010
[Hubspot] Get a Head Start on Blogging by Post-Dating a Month of Content
Here are a few results from studies that might help you decide when to schedule that post: Blog Views & Links – If you seek maximum readership to educate prospects and convert them with offers on your blog, then check out some HubSpot data that indicates 11AM is the time of day blog posts get the most views. Try HubSpot for Free!
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Hubspot] How to Create a Winning Contest with Social Media
HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot It’s a fact: people like to win stuff. Tips and Takeaways. win-win for all.
HUBSPOT | THURSDAY, MAY 13, 2010
[Hubspot] SEO Is Evolving: But Relevant Content Is Still King
Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. No need for a HubSpot wrap up - since Bryan's point is crystal clear. Connect with HubSpot How have you seen SEO as a practice change over the last few years? Why or Why not?
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Hubspot] 3 Steps to Create an Effective Local Franchise Marketing Strategy
Connect with HubSpot This is a guest article written by Chris Anderson, co-founder at Empowerkit , a software platform specializing in the creation and easy management of franchise local websites. Chris regularly blogs about how franchises can leverage online marketing to drive local lead generation and sales. ” 2.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot] The Pros and Cons of Form-Free Content (And Which to Choose)
There are pros and cons to each method, and inbound marketers are still discussing which method is best -- just watch this video debate between HubSpot CMO Mike Volpe and HubSpot Marketer in Residence David Meerman Scott on the subject. Connect with HubSpot Can you guess what it is? The Benefits of Form-Free Content.
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Hubspot] 7 Terrific Ways to Use Social Media for Instant Feedback
Connect with HubSpot Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. And you know what?
HUBSPOT | FRIDAY, APRIL 15, 2011
[Hubspot] 3 Unique Ways to Gain Trust on Landing Pages
Connect with HubSpot Reducing the amount of friction and anxiety on the mind of your landing page visitors is critical to convincing them in taking the action you want and converting on your offer. There are many factors that go into your audience’s decision to fill out the form which gives them the offer or not. Use Trust Symbols.
HUBSPOT | TUESDAY, DECEMBER 11, 2012
[Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
According to HubSpot's 2012 Marketing Benchmarks Report , companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. At least one supporting image.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Hubspot] 6 Ways to Establish Yourself as an Industry Thought Leader
Connect with HubSpot Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ? Leave Promotion at the Door.
WINDMILL NETWORKING | TUESDAY, MAY 22, 2012
[Hubspot] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
According to Hubspot, US internet users spend 3x more minutes on blogs and social networks than on email. Social businesses have a significant competitive advantage, as they keep pace with today’s market. According to Patrick Lencioni in his book, The Advantage , there are two factors required for business success. And, 43% of U.S. Thank you!
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Hubspot] 8 Tips You Need to Know for Mobile SEO
Connect with HubSpot This guest post is written by Lior Levin, a marketing consultant for an American-based startup specializing in personalized cancer therapy. Lior also consults for a web hosting company that lists the best web hosting companies available online. Have Mobile-Formatted Content. Don’t Forget rel=canonical. Bottom Line.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 1, 2011
[Hubspot] Find New Customers: 6 Marketing Principles from Made to Stick
Hubspot, an inbound marketing software firm, produced a music video. One thing both Hubspot and Kinaxis do well is feature smiling, happy people, such as the Kinaxis blog authors. How to Find New Customers for your business. Lessons from this New York Times best-selling book. Co-Author Chip Heath emailed me: Sure Jeff. Chip ).
ONPATH | MONDAY, NOVEMBER 21, 2011
[Hubspot] Ottawa Salesforce User Group Meeting - November 24th 2011
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link].
ONPATH | TUESDAY, SEPTEMBER 20, 2011
[Hubspot] Is Face-to-Face Marketing "Old School?"
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Hubspot] 20 Expert Tips for Better Facebook Marketing
Connect with HubSpot If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. And if you haven't created a Page yet, what on earth are you waiting for? But creating your business Page is only the first step. Ask Questions. Offer Variety.
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 6, 2013
[Hubspot] How To Talk to Management About New Approaches to B2B Marketing
Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). One successful approach is to educate with questions. Every hand goes up. How many use yellow pages ?
BLUE FOCUS MARKETING | MONDAY, NOVEMBER 7, 2011
[Hubspot] How to ignite your business with Twitter: The X Factor
” Here’s your first step – download HubSpot’s free eBook: “How to Use Twitter for Business – An Introductory Guide” for 2011. ” Watch Laura Fitton (@Pistachio ) Laura Fitton Inbound Marketing Evangelist, @HubSpot – Founder @oneforty [video]. Engaging Your Customers. Servicing customers.
HUBSPOT | TUESDAY, SEPTEMBER 21, 2010
[Hubspot] 5 Signs Your Call-to-Action Needs a Makeover
Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. So an effective CTA equals more leads and conversions for you! Free whitepapers.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot] Why Social Media is BS
Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. I’m also a little worried that marketing professionals and small business owners are getting caught up in the hype and using the wrong strategies to leverage social media.
CLIENT BRIDGE | THURSDAY, JANUARY 3, 2013
[Hubspot] Marketing Resolutions for 2013
The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Enhance your design skills. Do email A/B tests.
CLIENT BRIDGE | THURSDAY, OCTOBER 25, 2012
[Hubspot] What Users Want from a Mobile Website
From the Hubspot Blog, here are 20 statistics from the study. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." Smartphone Users and the Mobile Browsing Experience. 48% of users feel frustration when on poorly optimized sites.
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Hubspot] Are You Failing at Marketing Automation?
From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
HUBSPOT | THURSDAY, NOVEMBER 24, 2011
[Hubspot] 5 Examples of Awesome Holiday Marketing Campaigns
And don't forget to check out HubSpot's holiday campaign featuring the @HubSpotUnicorn ! Connect with HubSpot The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns. American Express: Small Business Saturday. What makes it awesome? Starbucks: Cup Magic App.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Hubspot] 6 Ways to Get Booted From Twitter's Search Results
Connect with HubSpot For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it in the comments!). Or, a human that acts like one.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Hubspot] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
For example, if we at HubSpot noticed that a user was posting about looking for help figuring out how to improve their on-page SEO, we could now pipe in and offer a link to our on-page SEO template. Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Am I right?
HUBSPOT | MONDAY, JUNE 6, 2011
[Hubspot] Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]
Connect with HubSpot There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous. This is compared to 17% of sharing referral traffic each for Twitter and email.
HUBSPOT | TUESDAY, APRIL 3, 2012
[Hubspot] The Sales Game Has Changed: Here's How to Adapt
We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages. Connect with HubSpot How the Sales Game Has Changed. The result? The result? The result?
LOOPFUSE | FRIDAY, JANUARY 6, 2012
[Hubspot] Why choose LoopFuse for your marketing automation needs?
Their plug-ins for WordPress (my current CMS) were a big draw, (no need to rehost my Web site with them, as with HubSpot) and their integration with social media platforms. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
HUBSPOT | TUESDAY, APRIL 2, 2013
[Hubspot] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
Many organizations, including HubSpot, use Net Promoter Score to assess the happiness of their customers. At HubSpot, when surveying our customers about their promoter score, we also have an open-ended question for them to explain their thoughts. There's this misconception that marketers don't know how to do math. Marketing ROI.
HUBSPOT | THURSDAY, FEBRUARY 2, 2012
[Hubspot] 6 Different Emails Every Marketer Should Consider Sending
According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Connect with HubSpot Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? week or a month).
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 13, 2011
[Hubspot] Announcing the B2B Social Media Book
Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Hubspot] How to Choose Authentic Images for Your Website [Marketing Cast]
For such purposes, we at HubSpot like to use Creative Commons-licensed images from Flickr. Connect with HubSpot Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents But how do you choose the right images? Don't Use Stock Photos to Represent You.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Hubspot] Go Beyond Blogging: How to Become a Great Storyteller
'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content. Is this not why you are here? ”. Well, no.
HUBSPOT | FRIDAY, AUGUST 6, 2010
[Hubspot] How to Use Web Analytics to Become a Better Marketer
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information?
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Hubspot] 7 Habits of Remarkably Charismatic Marketers
Use a tool like HubSpot's Social Media Monitoring Tool to help stay on top of mentions of important keywords you'd like to be alerted for. Here at HubSpot we've definitely made our share of mistakes ! You know those people everyone wants to be around? The ones that light up the room with their smiles? love those people. awesome.
HUBSPOT | TUESDAY, JULY 30, 2013
[Hubspot] The History of SEO, and a Glimpse Into Its Future [SlideShare]
The History of SEO from HubSpot All-in-one Marketing Software. 'It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
HUBSPOT | MONDAY, JANUARY 24, 2011
[Hubspot] New Chart: How To Grow Your Email Marketing List
Connect with HubSpot Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. B2B companies find webinars and registration downloads as the most effective means of walking a prospect through the oftentimes lengthy B2B sales cycle. But what exactly is its role?
HUBSPOT | MONDAY, JANUARY 16, 2012
[Hubspot] 7 Types of Email Addresses to Delete From Your List NOW!
Connect with HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? The Email Addresses To Scrub From Your Email Marketing List. It's the law!
HUBSPOT | TUESDAY, JUNE 15, 2010
[Hubspot] 5 Types of Posts to Create a Balanced Blog
This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot Cooking and blogging -- they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way.
HUBSPOT | WEDNESDAY, JANUARY 15, 2014
[Hubspot] Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
'Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Get in touch and we''ll walk you through it with HubSpot''s pricing calculator.
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Hubspot] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. Extra Resources and Examples: How HubSpot Does Inbound: Creating a Content Machine.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Hubspot] 5 Savvy Ways to Segment Your Marketing Emails
Connect with HubSpot Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa , 4 out of 10 subscribers reported that they've marked emails as spam simply because they were irrelevant. Geographic Segmentation.
HUBSPOT | TUESDAY, SEPTEMBER 6, 2011
[Hubspot] 5 Ways Community Banks Can Adopt Social Media
Join us at the New England Financial Marketing Association's fall conference for HubSpot's social media session. Connect with HubSpot This is a guest blog post written by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Read everything.
HUBSPOT | MONDAY, JANUARY 28, 2013
[Hubspot] 8 Ways to Instantly Improve the Quality of Your Marketing Content
Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. 1) Fact Check.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Hubspot] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. 'Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. 7) Publish it!
THE EFFECTIVE MARKETER | FRIDAY, JANUARY 7, 2011
[Hubspot] What Makes a Great Creative Brief? « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
AGILE B2B COPYWRITER | SUNDAY, MARCH 20, 2011
[Hubspot] K’s Top Five for the Week – March 20
B2B Marketing Best Practices with @Mvolpe via @Hubspot. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. It isn’t quick.
HUBSPOT | MONDAY, OCTOBER 24, 2011
[Hubspot] How to Eliminate Gobbledygook from Your Website [Marketing Cast]
Connect with HubSpot Have you ever visited a website, spent about 10 minutes on it, and still left wondering what exactly that company does? If yes, you have definitely experienced the confusion of gobbledygook. Gobbledygook is jargon or technical language that is incomprehensible to a mainstream audience. Eliminate the Gobbledygook.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Hubspot] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
Connect with HubSpot Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Get senior leadership involved.
HUBSPOT | TUESDAY, MARCH 6, 2012
[Hubspot] The 7-Point Checklist for Powerful Landing Page Copy
Connect with HubSpot Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? So what?
HUBSPOT | SUNDAY, JULY 21, 2013
[Hubspot] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
Check out what HubSpot''s Content Team Manager Jay Acunzo ( @jay_zo ) and Inbound Marketing Evangelist Laura Fitton ( @Pistachio ) have to say about some of this week''s inbound highlights in the video below (plus some bonus Twitter tips!): 'Happy sweltering Sunday, readers! At least it''s sweltering here. Holy humidity. Let''s dive in.
HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
[Hubspot] 12 Realistic Ways to Make Your Social Media Data Actionable
Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social media continues to rain data onto the market. mean, what are the actionable takeaways from all this data we're collecting? Word on Social Data. What's the rate of growth?
HUBSPOT | TUESDAY, JUNE 22, 2010
[Hubspot] Criticism In Real Life Vs. Online [cartoon]
Connect with HubSpot Read more about how to manage online criticism. Video: How to Use Social Media to Manage Your Company Brand Online. Learn how to use social media to manage your company brand. Download the free video and learn how to manage your company brand effectively using social media.
HUBSPOT | FRIDAY, JULY 26, 2013
[Hubspot] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
Social media software (like HubSpot''s Social Inbox ) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. 1) You’ve Assumed Your Audience Is All the Same.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Hubspot] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
'Almost 10 months ago, I had my first day at HubSpot. Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you''re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings. It was brand new.
HUBSPOT | WEDNESDAY, JULY 27, 2011
[Hubspot] 5 Marketing Metrics that Matter to Your CEO
Connect with HubSpot This is a guest blog post by Barbra Gago from Left Brain DGA. Yesterday, we presented an “Intro to Marketing Metrics” webinar , focusing on the five metrics that matter to your CEO. What to measure? How to measure? How to bring everything together? Is it good or bad, and what are you planning to do about it?
B2B MARKETING INSIDER | TUESDAY, JULY 19, 2011
[Hubspot] 3 Steps To Make Blogging A Top Priority
As Hubspot reported: 57% of businesses have acquired a customer through their blog. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. mean you are seriously missing the boat. Simple as that.
BIZNOLOGY | MONDAY, FEBRUARY 10, 2014
[Hubspot] Have you ever stolen other people’s content?
HubSpot’s Content Usage Guidelines gives us a clear idea of what restrictions you may come across when sharing other people’s content. 'Photo Credit: Javier Arce. In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. You may also be using another blogger’s awesome quotes or data. What does that mean?
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Hubspot] 7 Ways to Totally Screw Up Your A/B Testing
Connect with HubSpot The whole point of A/B testing is to put your feelings aside, and let data tell you if the layout, content, and design of your web page or marketing element is optimized to meet your goals. The 7 Worst A/B Testing Mistakes Marketers Make. Running an A/B test when you should run a multivariate test. What gives?