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  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Hubspot] How to Transition From a Traditional Marketing Budget to an Inbound One
    Alan Vitberg is Owner of VitbergLLC , a Gold Certified HubSpot Partner specializing in inbound marketing to professional services firms. Click here to register for a special webinar on marketing game changers for professional services firms hosted by Alan and HubSpot on July 17th. What’s in Your Marketing Budget? Email programs.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Hubspot] 14 Funny Brands You Can't Help But Follow in Social Media
    Another B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs on its Facebook page. There are quite a few factors that go into what makes a brand "followable" in social media. Or maybe they're just ridiculously funny.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Hubspot] 6 Broader Business Questions to Inform Your SEO Strategy
    Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Late last year I touched on 3 ways SEO can work with social media initiatives. Below, I’ve outlined questions to ask colleagues throughout the organization. What worked well?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Hubspot] 4 Critical Ways Google+ Is Changing Search
    Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Hubspot] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    You could also repurpose the cover photo you're using on your Facebook Timeline if you just adjust the dimensions a tad! 5) HubSpot. A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up. So you may have learned what you'd have to do eventually.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Hubspot] How to Create a Facebook Business Page That Doesn't Suck
    This is probably the biggest mistake I hear out there -- people create a "dummy" personal account (like Holly HubSpot) to create a brand page (like HubSpot). So you''ve decided to set up a Facebook page for your company. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want. Morning? Night?
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Hubspot] The Anatomy of an Awful Marketing Email
    Email tools like HubSpot's makes it easy for you to include a call-to-action in your email message to get your reader to take the next conversion step. How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? So what if we just. Here, take a look for yourself!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Hubspot] Four key marketing lessons to propel us into 2014
    Related Stories How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule Gary Vee and the Empire of Favors Time to re-think your business: “Competitive advantage” no longer exists. By Kerry Gorgone, {grow} Contributing  Columnist.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Hubspot] Still Using Bad Photos? You Need the Other High-Res
    In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot.  A great reminder about why spelling kind of matters. .  . All of this despite the new-found appreciation for all things design-driven.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Hubspot] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Shortening and tracking features are available in tools like HubSpot and bitly. 9) Do include hashtags in captions, if applicable. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. You probably guessed it by now.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Some good ones: " How to Connect with VIPs: 5 Tips for Cold Emails ". " The Step-by-Step Guide to 10X Growth for Any Blog ". " How to Create a Marketing Plan ". 9) Dharmesh Shah , Co-Founder & CTO of HubSpot. I''ve always been in awe of growth hacking. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Hubspot] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
    HubSpot has tools to help you do this kind of stuff, by the way. If you're a HubSpot customer, you see it every day you log in to your software! The concept of "agile" anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don't love 'em.). But it's not all that complicated a concept. is it?)
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Hubspot] 20 Common Social Media Marketing Myths BUSTED
    So not true, in fact, that we've recently rolled out a new feature in HubSpot's software called " Social Contacts " that lets you use the data you've collected about your leads based on their social media profiles and interactions, and segment and nurture them with it. So I donned my walrus mustache and beret (any Mythbusters fans out there?)
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] The Week's Best Content About Content
    In this post, HubSpot VP of Content Joe Chernov explains exactly why infographics flop and how to make your next one a success. When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. and so on and so forth. Tweet. Tweet. Tweet. Find out in this post.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    For example, here are over 550 royalty-free stock photos from HubSpot you can download and use. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Image Credit: WebPageFX.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Hubspot] 21 Tips for Pulling Off a Spectacular Live Event
    We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. At INBOUND 2012, for example, HubSpot's co-founders Brian Halligan & Dharmesh Shah had quite the entrance. Events are long. You slap on a smile.
  • SNAPAPP  |  TUESDAY, MARCH 10, 2015
    [Hubspot] The Modern Marketer’s Blog Roundup 3/10/15
    Read On>> HubSpot: Why People Unfollow Your Brand on Social Media. HubSpot presents marketers with 3 reasons people unfollow brands on social media. There’s so much great content out there – how do we know what to spend time reading? Read On>> Marketo: The CMO Challenge: Personalized Conversations at Scale. Read On>>
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Hubspot] What to Send Email Contacts in Different Stages of the Marketing Funnel
    This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. Subscriber. What do you send subscribers? Customer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 4, 2011
    [Hubspot] Are We Making Marketing Automation Harder Than Necessary?
    This is true not just at the high end of the market, but also at the low end, where Infusionsoft , OfficeAutoPilot and HubSpot all make huge efforts to educate and cajole their clients into using their systems fully. There are vendors on both sides of the argument. The oracles of conventional wisdom would probably agree. know I do. million.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Hubspot] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). Alas, first name alone just isn't cutting it these days.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Hubspot] Google Enhances +1 Button to Enable Sharing to Google+
    Connect with HubSpot The +1 button just got a makeover! Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.'
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Hubspot] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Connect with HubSpot LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. It’s pretty awesome. Here’s what you can do: 1.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Hubspot] 10 Ways to Drive Instant Results With Inbound Marketing
    In fact, a lot of our initial success at HubSpot came from a free tool we launched. To get your brain going, here are a few of the free tools HubSpot and other businesses have launched. Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month. Add visual calls-to-action to your site. Pretty cool for just one test.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Hubspot] 6 Tips to Increase Your Email Marketing ROI
    Source: Hubspot]. Nataly Kelly – VP of Marketing (Localization), HubSpot. Email is here to stay. It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. When used correctly, email marketing is cost-effective and powerful. close second (67 percent) was organic search.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Hubspot] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting. Finding a time for a group of people to meet can be a nightmare.
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 24, 2015
    [Hubspot] 5 stages of maturity in marketing technology categories
    HubSpot’s CRM). This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Marketing Software
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Hubspot] Pinterest Launches 'Interests': Personalized Pins for Users
    If you haven''t, this might pique your interest: W e looked at data for more than 93,000 calls-to-action created in the last year using HubSpot, which had collectively received hundreds of millions of views. Pinterest just got a whole lot smarter. Basically, it''s Pinterest''s version of recommended content. Yes, but not really. Pretty neat.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 25, 2014
    [Hubspot] I’m your customer? Do you really know me?
    Hubspot is right. You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have? What do I like to do in my spare time? What kind of music do I like? That’s why buyer personas are so important today. What do you think?
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Hubspot] 16 Call-to-Action Formulas That Make People Want to Click
    HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action. would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot! It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis?
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Hubspot] The Hidden Costs of Creative Work (and How to Budget for Them)
    And while all of the experts I met with gave great feedback (thanks!), it was the feedback from HubSpot’s head of creative & design, Keith Frankel , that helped me come up with the list of expenses below. Ever take an educated guess at something, only to find out that you were way, way off? Let’s take a step back for a second.
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Hubspot] 7 Powerful Ways to Make Your Emails More Persuasive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively. But emotion is a powerful thing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). What is a Snapchat Story?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Hubspot] Longer Tweets Generate More Clicks on Twitter [New Data]
    Connect with HubSpot Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). What I found was a little surprising. Did this data surprise you?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] A Guide to SEO Ranking Factors [Infographic]
    Connect with HubSpot Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors , which include all the elements of a web page. Marketing Takeaway. SEO has a lot of ranking factors.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Hubspot] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Last year at HubSpot, we broke the world record for the largest webinar , and it was a huge success. As the year comes to a close, it's the perfect time for reflection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Hubspot] From newbie to expert, here are the best social media tools for your business
    It allows you to install some code on your site or in your app and to send all the data recorded to multiple services (like Mixpanel , Hubspot , or more) at once. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” Images.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. They literally just have to hit "Submit" on the Card''s call-to-action. Probably not.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Hubspot] 15 Metrics Every Marketing Manager Should Be Tracking
    If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Hubspot] 18 Productivity-Boosting Bots for Marketers
    That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Slack.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Hubspot] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    HubSpot gives a peek behind the scenes, and everybody wins. You didn't think you were going to escape this blog post without an example of how HubSpot gamified, did you? Here at HubSpot, we have several metrics we use to measure customer happiness; one of them is something called CHI -- our Customer Happiness Index. Gamifi-wha?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Hubspot] 6 Compelling Reasons You Should Use Pinterest for Marketing
    We've even seen it here at HubSpot. Connect with HubSpot Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000% , receiving 11 million hits in just one week. ” I hear you, and I felt the same way.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on inbound.org and is reprinted here with permission. And if so, to what extent?). To Include or Not to Include Links. Twitter.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    You can easily do this with HubSpot''s Content Optimization System. 5) Confirmation Email. If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. Include a verb (e.g. Stand out on your page.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". 13) CASL.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Let's say I chose to browse photos tagged with the HubSpot geotag. When I click "HubSpot" on the menu, I'll see the top and recent posts that were geotagged with "HubSpot.". In the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. Alright.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    Jill Rowley is a keynote speaker, social selling evangelist and marketing advisor to companies including HubSpot, TrackMaven and DataRPM. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason. It’s fishing with spears instead of nets. https://t.co/7DLsBxzgnO.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Hubspot] How to Transform Your Social Media Connections Into Real-Life Relationships
    Corey Eridon of HubSpot and John Bonini of IMPACT Branding & Design started talking to each other because John is a HubSpot customer. Building relationships in social media isn''t easy. It isn''t second nature, and it takes a ton of time. There''s even data to prove it. Let''s look at an example to see how this can work.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] What You Can (and Should) Ask for on Your Landing Page Forms
    For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name. For HubSpot customers, Smart Forms and progressive profiling are both features of HubSpot's marketing software.). Your lead generation forms can make or break your online conversion goals. Job role.
  • HUBSPOT  |  SUNDAY, JUNE 8, 2014
    [Hubspot] What 15,000 People Read and You Didn't
    At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts -- they show us how many people found our content valuable enough to share it with their own contacts. Tweet. Tweet. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Hubspot] 5 Sure-Fire Ways to Generate Leads From Twitter
    HubSpot loves to conduct research. Since every business should have lead generation calls-to-action on their blog, connecting your blog to your corporate Twitter account using a tool like HubSpot or Twitterfeed can be a great way to drive more leads from Twitter. Connect with HubSpot Download it for free!
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. You know how we're always on your case to measure your marketing? Get in good with your analytics ? Great.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. That means a lot of software procurement and a lot of IT resources.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 5 Tools to Battle Social Media Content Overload
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Hubspot] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Connect with HubSpot Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny. It Allows You to Leverage Cross-Promotion. But guess what?
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Hubspot] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Note how it takes advantage of the viewer’s expressed interest in SEO and emphasizes that specific aspect of the HubSpot software, instead of just recommending the trial in a general sense. Connect with HubSpot Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    HubSpot Pricing. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] 25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC]
    Connect with HubSpot In order to create killer marketing campaigns , marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love.data!
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Hubspot] Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
    He joins Mike Volpe, HubSpot's CMO, on this episode of The Growth Show to tell the story behind Harry's growth (including some tactical tips you can try, too). Great entrepreneurs tend to gravitate toward the hard challenges. Harry's offers a great shave at a fair price, and they sell everything direct to the consumer online.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Hubspot] The Ultimate List of Email SPAM Trigger Words
    Connect with HubSpot Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce. As seen on.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Hubspot] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. When setting up a paid Facebook ad, there are a lot of boxes to be checked. With more than 1.4 Ad sets.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Hubspot] How the famous marketing expert Guy Kawasaki Manages Social Media
    By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). You must include the following section: This post first appeared in Hubspot on May 13, 2013. How I Post—A Social-Media Core Dump. million followers. Google+ : Me only.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts. The result?
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Hubspot] INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? For what it’s worth, charity: water uses HubSpot software. Also on the Fast Company list, at #10, is another INBOUND keynoter -- Scott Harrison , the founder of charity: water.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Hubspot] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    HubSpot's email tool , for instance, allows you to create dynamic tags (which we call 'Contact Properties' in the HubSpot software) using any field in your marketing database, which you can use in the subject line and/or body of your email message. In fact, 38% of respondents specifically referenced the word "relevance." Wrong.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] Why Your Company Might Need a Content Audit
    Using Hubspot, identify which content directly influencers sales qualified leads. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. Even powerhouse Microsoft fell into that habit. Content
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Hubspot] 6 Steps to Successful Blogging
    Yes, blogging is just a tool, but here are some facts about blogs you may not know (courtesy of Hubspot ). WordPress , Hubspot or Compendium are three solid options. The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. How did Marcus do it? Not bad. Just the Blog Stats Maam.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Hubspot] Twitter Unveils Live Video: Here's What You Need to Know
    Live video is really exciting for Twitter since it takes advantage of two things the network does so well -- breaking news and being human," HubSpot Social Media Marketing Manager Chelsea Hunersen observed. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. We see great examples in our inboxes, or even showcased in blog posts.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] Twitter Launches Brand Pages for Business Accounts
    Connect with HubSpot In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] How to Measure and Analyze Your Facebook Presence
    The following blog post is an adapted excerpt from HubSpot's new ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. Connect with HubSpot Get your free copy here ! Measuring results is a key part of any marketing strategy, and Facebook is no different. Page Overview Metrics. Facebook Interactions Metrics.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Hubspot] What is a 301 Redirect and Why Should You Care?
    For HubSpot customers, do this by going to the "Domain Names" option in Settings and walking through the DNS setup. Connect with HubSpot In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other. So what does this mean to marketers and business owners? Here's something surprising.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? Content Marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? Check out the infographic, and feel free to tweet your favorite stats below!
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. What are they skipping?
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Hubspot] 18 (of the) Best Web Analytics Guides of 2011
    YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. iPhone vs. Android). Brilliant.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Hubspot] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Apparently, its name comes from the speed and precision it shares with its animal counterpart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Hubspot] Use This Agenda For Your 2016 Content Marketing Plan
    If you’re just getting started with a content calendar, try this free one from HubSpot. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. The Content Marketing Plan (Agenda). Business Objectives. Brand Objectives. Content Inventory & Audit.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] 10 of the Best Podcasts About Business and Management
    10) For growing and marketing brass: HubSpot. Hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Today’s workforce is always on the go and multitasking. recent comScore survey found that 22% of U.S. It makes sense. Let’s be frank.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] Go Beyond Good Enough: How to Delight Your Customers
    ” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The Methodology. The Experiment. The Analysis.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started? Steps to Set Up a Twitter Ads Campaign. What’s the difference?
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Hubspot] How To Talk to Management About New Approaches to B2B Marketing
    Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). One successful approach is to educate with questions. Every hand goes up. How many use yellow pages ?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] How to Get More People to Open Your Emails [Video]
    We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Will people open this email? Will they hit spam? Anybody?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). The good news? points.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
    The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. Are you pretty clueless when it comes to Google+? billion people as members.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] How Timeline Radically Changes Your Facebook Marketing Strategy
    On the HubSpot Facebook page , I tested the waters by posting every hour. Connect with HubSpot In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. hours. Throw Out the "Post Once a Day" Rule.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Hubspot] Is Slack the Fastest-Growing Business App in History?
    Listen to HubSpot CMO Mike Volpe talk marketing, growth, and SaaS metrics with Slack CMO Bill Macaitis and decide for yourself. Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. billion.
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