HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Hubspot] 10 Inbound Marketing Videos That Will Make You Giggle
Synopsis: HubSpot's Rebecca Corliss longs for the inbound links of colleague Rick Burnes , who refuses to link to her website in an emotional love story that comes full circle. 3. Synopsis: HubSpot hasn't always been fluent in the language of Twitter. Connect with HubSpot Whoever said business content had to be limited to text?
HUBSPOT | FRIDAY, MARCH 25, 2011
[Hubspot] The Best B2B Viral Video Ever
Connect with HubSpot YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. At the time of this blog post the video ?" A Day Made of Glass. views.
SAZBEAN | TUESDAY, MARCH 6, 2012
[Hubspot] 5 Resources for the New Facebook Timeline for Businesses
The Complete Guide to Setting Up the New Facebook Page Design (HubSpot). Facebook is changing how businesses can use it’s platform. Starting on March 30, 2012, all active Facebook business pages (Fan pages) will be changed over to a new design called Timeline (which has been rolled out to most individual users already).
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 24, 2015
[Hubspot] Improve Your B2B Social Media Planning without a Mind Reader
From HubSpot – Marketing. A lot of marketing budget rejection can feel demoralizing. Have you ever wished for a crystal ball so you could gaze deeply into the thoughts and needs of your customers? Sometimes B2B social media can feel like playing Go Fish with only half the deck. Nobody wins… much less your business. Read more.
WRITTENT | WEDNESDAY, JUNE 19, 2013
[Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. 5. Experiment.
HUBSPOT | WEDNESDAY, JULY 17, 2013
[Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
HUBSPOT | FRIDAY, MARCH 2, 2012
[Hubspot] Deconstructing the Qualities of High Quality SEO Links
As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. Connect with HubSpot
WEBBIQUITY | TUESDAY, SEPTEMBER 22, 2015
[Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Image credit: Buddy Media.
HUBSPOT | FRIDAY, MAY 11, 2012
[Hubspot] A Simple Guide to Measuring Facebook Ad ROI
But since we like to do things more efficiently here at HubSpot, we use a Facebook ads tracking app that easily allows you to see all of the metrics that are available within the Facebook user interface, and also provides you with that crucial cost per connection data. It's a topic that is running rampant around the web. And if so, how?
HUBSPOT | FRIDAY, MARCH 20, 2015
[Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
HUBSPOT | THURSDAY, MAY 29, 2014
[Hubspot] Go Beyond Good Enough: How to Delight Your Customers
” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right! Kind of. Facebook. And honestly?
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Hubspot] What Social Selling Isn't
Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Hubspot] 4 simple truths about content marketing re-imagined
While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Content marketing is still a new field, and it remains dynamic and evolving. Content is king. But what are the downsides? Good luck!
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Hubspot] 25 Things You Could Buy With a Super Bowl Ad Budget
Buy 1,458 years of HubSpot Basic Inbound Marketing Software. Connect with HubSpot A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for your company if you had that kind of budget? million can go in the marketing world. 25 Ways to Spend the $3.5
HUBSPOT | FRIDAY, FEBRUARY 5, 2016
[Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
Tweet this fortune: If you're anything like us over here at HubSpot, you probably love experiments. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little.
HUBSPOT | FRIDAY, JUNE 27, 2014
[Hubspot] The Best Infographics of 2014 (So Far)
Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
HUBSPOT | FRIDAY, FEBRUARY 15, 2013
[Hubspot] 15 Metrics Every Marketing Manager Should Be Tracking
If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
HUBSPOT | TUESDAY, MAY 13, 2014
[Hubspot] Simon Sinek Explains Why Leaders Put Others Ahead of Themselves
Keith Frankel , head of creative and design at HubSpot, interviewed Sinek recently and put together the video below. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Simon Sinek has one great claim to fame, and it’s a big one. Pretty cool, right? 15-18 in Boston.
HUBSPOT | SUNDAY, APRIL 14, 2013
[Hubspot] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
79 Free Landing Page Templates to Use in the HubSpot Trial. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Mobile advertising has been a hot topic lately.
WRITTENT | FRIDAY, JANUARY 2, 2015
[Hubspot] Career Advice for Writers: How to Become a Copywriter
Several of the best-respected resources include: HubSpot Academy : Free Inbound Marketing Certification. Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”
FEARLESS COMPETITOR | THURSDAY, APRIL 14, 2011
[Hubspot] Inside the Mind of the B2B Buyer – New Paths to Purchase
learn about buyer personas, read this article by David Meerman Scott, Chairman of HubSpot and author of many books in his article “ How Well Do You Know Your Buyer Persona s.. (Editor’ s note: This article is the all-time most popular article at Fearless Competitor.). Love hard facts. Hope you do too. Should this matter to YOU?
HUBSPOT | FRIDAY, APRIL 26, 2013
[Hubspot] 11 Clever Ways to Nurture Leads With Your Business Blog
Smart CTA tool (like HubSpot''s ) can make all this possible. That''s right; we suffer slightly from that whole "HubSpot is just a publisher" misconception ourselves, even though we indeed sell marketing software :). That''s right! So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? right?
HUBSPOT | THURSDAY, SEPTEMBER 9, 2010
[Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
B2B MARKETING INSIDER | THURSDAY, MARCH 17, 2011
[Hubspot] Nine Variables To Consider When Creating Remarkable Content
Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com. They consume lists.
HUBSPOT | THURSDAY, JUNE 4, 2015
[Hubspot] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. This way, you can minimize losing out on ROI. 2) You aren’t capturing emails. Ecommerce
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Hubspot] 2013's Top Content: 10 Brands That Totally Nailed It
Everyone at HubSpot loves this SlideShare by Velocity Partners. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. Take a look, and enjoy reliving these marketing content masterpieces! 1) Dumb Ways to Die.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
[Hubspot] Do you have the guts to become the next red-hot company? (via )
want to transform a technology company, particularly a software company, into a superb marketing-savvy company like HubSpot. Don't know HubSpot? I have a dream. Do you? have a dream. Actually, I wanted to do this at a Boca Raton, FL software firm where I led marketing, but they lacked the vision.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Hubspot] The 10 Commandments of DIY Marketing Design
Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content. Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image.
FEARLESS COMPETITOR | TUESDAY, JUNE 11, 2013
[Hubspot] 5 Tips to Get SEO Results from Your WordPress Blog
Dan Zarrella, the Social Media Scientist at Hubspot answers the question “How often should I blog?” 5 Tips to Get SEO Results from your WordPress blog. And I bet what I learned in the process can help you get your blog to rank highly too. Here are my five tips to help you rank highly and get good SEO results. Blog frequently.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Hubspot] Are B2B Companies Finally “Getting” Content Marketing?
B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? But most were lost. Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. Check it out!). It’s about time. What do you think? We love comments.
BIZIBLE | MONDAY, MAY 9, 2016
[Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
This could be something like WordPress or built into a multi-solution system like Hubspot. Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. That’s why we created this series.
HUBSPOT | THURSDAY, JANUARY 21, 2016
[Hubspot] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
Rebecca Corliss , who leads t eam development and culture for HubSpot's marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you: What kind of manager style do you naturally have/want? Leslie Ye , who writes for HubSpot's Sales Blog, agrees. Was it the example they set?
HUBSPOT | TUESDAY, MARCH 15, 2016
[Hubspot] Sick of Slimy Sales Tactics? It's Time to Join the Movement [Petition]
Not only had the call somehow wormed its way into our meeting, but of all the meeting rooms at HubSpot, it found mine. What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Look, I get it. Impossible! couldn’t believe my ears.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. We see great examples in our inboxes, or even showcased in blog posts.
CLIENT BRIDGE | TUESDAY, APRIL 23, 2013
[Hubspot] SLIDESHOW: Effective Content Creation
From Hubspot, here''s a presentation with 15 tips for fast, easy and effective content creation. Content creation is vital to inbound marketing. Compile List Posts. Teach Readers How to Do Something. Answer FAQs. Curate Remarkable Content. Forget About Length. Take Advantage of Data-Based Content. Excerpt Content. Newsjack.
HUBSPOT | MONDAY, APRIL 27, 2015
[Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
WEBBIQUITY | TUESDAY, JUNE 3, 2014
[Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
HUBSPOT | SATURDAY, MAY 2, 2015
[Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. Your Out-of-Office Reply. If it’s urgent please contact [coworker].”. Your Email Signature.
WEBBIQUITY | MONDAY, FEBRUARY 11, 2013
[Hubspot] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 16, 2015
[Hubspot] Content and Karma and Pandas, Oh My
recommend HubSpot’s excellent post on the subject. Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords.
HUBSPOT | FRIDAY, MAY 22, 2015
[Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It dilutes your message." Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. It is "peek," "peak," or "pique"?
SNAPAPP | TUESDAY, MARCH 10, 2015
[Hubspot] The Modern Marketer’s Blog Roundup 3/10/15
Read On>> HubSpot: Why People Unfollow Your Brand on Social Media. HubSpot presents marketers with 3 reasons people unfollow brands on social media. There’s so much great content out there – how do we know what to spend time reading? Read On>> Marketo: The CMO Challenge: Personalized Conversations at Scale. Read On>>
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know.
HUBSPOT | SUNDAY, SEPTEMBER 30, 2012
[Hubspot] Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
HubSpot’s Heading to Dublin, Ireland. Take a look at our this video that explains more about our European expansion: The new HubSpot office will be opening January, 2013 and is on pace to provide 150 new jobs within 3 years. Autumn is here! Can you feel it? It’s the time of year for changes all around. Simple as that. Hello, Europe!
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Hubspot] 28 Awesome B2B Social Media Statistics
In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
HUBSPOT | MONDAY, SEPTEMBER 21, 2015
[Hubspot] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
HubSpot’s Social Media Community Manager, Chelsea Hunerson, also recommends choosing your hashtag's words carefully: To me, setting people up for success means making sure that the hashtag is clear and is everywhere. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.
HUBSPOT | SUNDAY, AUGUST 11, 2013
[Hubspot] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). No Strings Attached (via HubSpot ). Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. In just a few minutes, you''ll be caught up on last week''s news and ready to rock your week ahead. Let''s get to it!
SYNECORE | MONDAY, SEPTEMBER 16, 2013
[Hubspot] 5 Ways to Cure Writer’s Block (Besides Watching Twerking Videos)
HubSpot’s 2013 State of Inbound Marketing Report found that 62% of the just over 3,300 global executives, business owners and marketers surveyed will blog in 2013. Writing isn’t just for journalists and authors. Sure that’s great, but how about the actual act of blogging? Does this scenario sound familiar? Good writing is a habit. Write.
HUBSPOT | WEDNESDAY, MARCH 30, 2016
[Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
WRITTENT | WEDNESDAY, MARCH 26, 2014
[Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. Are you pretty clueless when it comes to Google+? billion people as members.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 16, 2012
[Hubspot] How to Get Optimal Results from Twitter
Thanks to Dan Zarella, Social Media Scientist at Hubspot for crunching the numbers.). Twitter has become one of the best ways to get company messages out and share valuable content. But how can you get the most out of Twitter? The data shows that the best time to Tweet is on afternoons and weekends. Trial and error. You’re done.
HUBSPOT | SUNDAY, SEPTEMBER 23, 2012
[Hubspot] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO]. Even David Meerman Scott , author of The New Rules of Marketing and PR , Mike Volpe , CMO of HubSpot, and Laura Fitton , co-author of Twitter for Dummies got into it! So if you’re looking for a laugh, you should check out HubSpot’s "Gangnam Style" video here.
SYNECORE | FRIDAY, AUGUST 21, 2015
[Hubspot] What is an Inbound Marketing Campaign?
According to HubSpot , inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Hubspot] 8 Ways You're Killing Your Content [SlideShare]
If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Sorry.). Do you?
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Hubspot] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
To help explain why video is so crucial to your inbound marketing and give you tips for getting started with video today, my team at Wistia teamed up with our friends at HubSpot to film the video below. but most marketers would say actually doing video is a whole other ball game. Why are we so afraid of doing video? Kind of meta, right?)
HUBSPOT | MONDAY, APRIL 11, 2016
[Hubspot] Learn to Code: 16 Handy Resources to Get Started
HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. The majority of us, however, didn't grow up with this type of exposure to the world of coding. Let's dive in.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Hubspot] Inbound Marketing Vs. Outbound Marketing
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.
HUBSPOT | FRIDAY, APRIL 12, 2013
[Hubspot] A Marketer's Guide to Understanding Statistical Significance
The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. Isn’t that significant?”. All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns , but also to demonstrate the validity of the data.
CONTENTLY | TUESDAY, MAY 3, 2016
[Hubspot] Does Your Content Need a Permanent Home?
HubSpot is one company that does a good job of this; its learning academy features dozens of clearly organized webinars that link directly to related articles on the site. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience.
HUBSPOT | THURSDAY, JANUARY 10, 2013
[Hubspot] Our Top Predictions for Facebook's Secret January 15th Announcement
It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. On January 15th, to be exact.
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Hubspot] When is the Best Time to Publish Blog Posts? [Infographic]
Connect with HubSpot In working on the data for my Science of Blogging webinar tomorrow , one of the most important questions I could ask my data was "when is the best time to publish a blog post?". Based on over 170,000 blog posts I've created a visualization of the best times and days to post for views, links and comments.
HUBSPOT | MONDAY, APRIL 4, 2011
[Hubspot] Inbound Marketing Vs The Yellow Pages [Cartoon]
Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.
HUBSPOT | MONDAY, JULY 7, 2014
[Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Hubspot] How to Do Great Marketing with (Almost) Zero Money
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of th eir wallets. Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. What do they care about?
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Questions to Ask When Developing Personas. 1.) Are they married?
HUBSPOT | MONDAY, MARCH 30, 2015
[Hubspot] 11 Content Curation Tools Every Marketer Needs
For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
HUBSPOT | THURSDAY, FEBRUARY 4, 2016
[Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. See a pattern?
HUBSPOT | MONDAY, JUNE 23, 2014
[Hubspot] These 11 Ads Are So Good, You'll Forget They're Ads
This ad makes a powerful emotional connection and it actually left many us on the HubSpot blogging team close to tears. 8) Luvs - Pacifier. Today, promotional messages try to reach us pretty much 24/7. In essence, it has to be more than an ad. The following "ads" are ones that fit that bill. In short. they don''t feel like ads at all.
HUBSPOT | SATURDAY, APRIL 11, 2015
[Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
HUBSPOT | TUESDAY, JUNE 17, 2014
[Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
If you''re a HubSpot customer, you can use Social Inbox to set up a stream that pulls in questions from your leads and customers. And if you haven''t done so already, register for HubSpot''s event, INBOUND 2014 !). How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?"
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, DECEMBER 12, 2008
[Hubspot] C Level Tweeters
The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.
BUZZSUMO | MONDAY, NOVEMBER 23, 2015
[Hubspot] Be Inspired: The Best B2B Content Of 2015
Hubspot have done very well with their Website Grader and this year LinkedIn excelled with their Social Selling Index. personally like what Hubspot do with their customer case study videos, for example this Shopify Case Study published in September 2015. What did we miss? Also what is meant by “best content”? Quizzes.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. I’ve heard it before. Design
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Hubspot] Why hiring a search marketing firm is a waste of money
Mike Volpe, VP of Marketing at Hubspot , an inbound marketing software company in Cambridge, MA says the problem with paid advertising is “as soon as your budget dries up your ads go away and you are back to having no presence in the world. Instead he suggests you can be your own media company, start a blog and publish your own content.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot] The Button Color A/B Test: Red Beats Green
Connect with HubSpot Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Obviously, this can’t be the case.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Hubspot] Google Enhances +1 Button to Enable Sharing to Google+
Connect with HubSpot The +1 button just got a makeover! Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.'
HUBSPOT | WEDNESDAY, MAY 25, 2016
[Hubspot] How to Design and Validate CRO Experiments [Free Template + Calculator]
If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments! Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it? That's a huge impact.
HUBSPOT | MONDAY, MARCH 28, 2016
[Hubspot] Where to Learn Excel: The 10 Best Resources on the Internet
While the articles, forums, and other parts of the site are free, you can pay a fee to join one of his training programs like Excel School or VBA Classes , or by getting a copy of one of his books: The VLOOKUP Book or Excel Formula Helper Ebook. 5) HubSpot's Free Ebooks & Blog Posts. Fair enough. Price: Free. Price: Free. Price: Free.
HUBSPOT | FRIDAY, AUGUST 9, 2013
[Hubspot] 10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference. 2) Become a Presentation Guru. Not sure about you but I’m hoping to pick up a joke or two drafting off his success. 6) The Star of HubSpot’s Unsubscribe Video Will Emcee. Get excited. Need I say more?
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
[Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
went to HubSpot Recruiter Emily MacIntyre for her advice. "Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. So what should candidates do if interviewing isn''t their strength? The truth is, no one is intrinsically doomed to fail at interviews," she said. Hiring Dail
HUBSPOT | TUESDAY, APRIL 29, 2014
[Hubspot] Your Anti-Social CEO Is Hurting Your Brand [New Data]
Whether you''re brand new to social or looking to spice up your game, HubSpot CEO Brian Halligan will be divulging his secrets to being a strong social leader in a special webinar: The Rise of the Social CEO. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Bueller?
HUBSPOT | WEDNESDAY, JULY 15, 2015
[Hubspot] How to Use Excel to Run a Blog Content Analysis
If you are a HubSpot customer, we've outlined how to export data in your HubSpot software. Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. just in case.).
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Hubspot] The Science of Productivity: How to Get More Done in a Day
HubSpot UX Editor Beth Dunn told me that when she gets writer''s block, she just opens up a blank document and starts typing away, even if the words don''t mean anything. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "''deconstruct'' the large problem at hand into smaller, bite-sized chunks. Just get started. Where are you?
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
[Hubspot] Inbound vs. Outbound: What’s Better?
This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. Do you remember your first A/B test on email? I do. But that''s pretty much it. Ta-da!
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Hubspot] What Exactly Does Google Consider High Quality Marketing Content?
Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Cloaking.
HUBSPOT | FRIDAY, OCTOBER 30, 2015
[Hubspot] 13 Ways to Be More Productive When You Sleep & Wake Up
If we're looking at the average number of hours of sleep we need, though, it depends on factors like age : Image Credit: HubSpot & Market Domination Media. Image Credit: HubSpot & Market Domination Media. Ah, the perennial desire to be more productive. What can we knock off the day's to-do list during our commute ?
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. We dive into some of Tamar's Favorite social media resources.
HUBSPOT | FRIDAY, MAY 30, 2014
[Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
11) HubSpot. (A n inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.). Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? always wondered how that was possible. Growth: Idea: Partner with Other Brands.
INBLURBS | MONDAY, JANUARY 17, 2011
[Hubspot] What’s your Social Media ROI?
great way to sowcase your results to your CEO is the HubSpot Marketing Software Solution. HubSpot: helps you get found online by more qualified visitors. Watch this video: HubSpot Product Overview. &amp;lt;a href=&amp;quot;[link] _cke_saved_href=&amp;quot;[link]. How about your business? It's simple.
HUBSPOT | SATURDAY, AUGUST 29, 2015
[Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind.
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Hubspot] A Simple Guide for an Effective Inbound Call Strategy
HubSpot customers: SnapEngage integrates directly with HubSpot. But that being said, the two can easily go hand-in-hand. With mobile phones becoming much more than a calling device, it’s easy to forget how important the voice channel is for your customers’ experience as well as for growing your business. Inbound Marketing
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. Of course content is not king. Hurray. It gets worse.
HUBSPOT | THURSDAY, APRIL 23, 2015
[Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
This post originally appeared on HubSpot's Agency Post. used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
HUBSPOT | TUESDAY, MAY 18, 2010
[Hubspot] 36 Awesome Social Media Blogs Everyone Should Read
We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! to have access to these charts for use in your own presentations Connect with HubSpot The great thing about the internet is that it is full of really smart people sharing great information, all for free. Check out Scott Monty's blog.
VIDYARD | THURSDAY, FEBRUARY 4, 2016
[Hubspot] How to Drive more Event Registrations by Getting Crafty with Video
Hubspot took this approach when they announced Martha Stewart as their keynote speaker for Inbound 2014. It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. Sign Up Now! Sign Up Now! Call them by name.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 1, 2012
[Hubspot] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). This share can only drop over time as new entrants emerge.
HUBSPOT | FRIDAY, MAY 13, 2016
[Hubspot] 49 of the Best Snapchat Drawings We've Ever Seen
And read this blog post to learn more about how to use Snapchat , including a detailed look into HubSpot's own Snapchat strategy.). For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. And some of them are really darn good at it.