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  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Practical Tips for Modern SEO From the Best Minds in Europe
    You can gather keywords from competitive tools like SearchMetrics , aHrefs , HubSpot''s Keywords and Competitive Intelligence , and use other keyword tools like Ubersuggest and HubSpot''s Keyword Tool. The only certainty in the SEO world -- or, really, the digital marketing world -- is change. Is this website written by experts?
    [Hubspot] The 2 Things You Must Nail For Lead-Generating B2B Content
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? focus on two things can help it all fall in place. So how do you get a handle on it?
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot] How Long Should Your Landing Page Forms Be?
    For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks the visitor to describe their biggest marketing challenge. Connect with HubSpot Aaah, the elusive lead-capture form. How many is too many? How many just isn't enough? Form Length Isn't the Only Factor.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. Fab is a fast-growing ecommerce company that made its name running daily flash sales. To each his or her own is the new motto of the internet. The Age of Context. That was a year ago.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Hubspot] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Are you ready to build your dream team of inbound marketers? Definitely! Do you know what roles to fill and how to find the best man for the job? Maybe not. Have you heard?
    [Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Image credit: Buddy Media.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Hubspot] E-Quip Blog: More Favorite Free White Papers
    Download The Essential Step-By-Step Guide to Internet Marketing (HubSpot). really appreciate HubSpots expertise related to "inbound marketing," and would encourage you to look at their other white papers and articles as well. HubSpot. Friday, June 17, 2011. More Favorite Free White Papers. If you do, please let me know. Posts.
    [Hubspot] When to Check on Your Marketing Metrics: A Simple Guide
    Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If you see that one channel is performing better than expected, you may want to invest more time and resources in that channel to hit your goals.".
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Here''s an example of social sharing buttons from a page of a HubSpot ebook. Finally, link the icon image to that URL. (In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) But when the social sharing buttons aren''t there, well. What Are Social Sharing Links?
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Hubspot] The Marketer's Guide to Building a Grade-A Internship Program
    started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. And for good reason! Let's begin!
    [Hubspot] A Marketer's Guide to Picking the Perfect Analytics Tool
    I've listed out a few questions below to get you started, as well as some questions you may want to ask any analytics provider ( including HubSpot !) HubSpot and other analytics providers call this closed-loop-marketing. Connect with HubSpot Stop me if this sounds familiar. You log in to your analytics program and poke around.
    [Hubspot] 12 Important Places You're Forgetting to Add Calls-to-Action
    As a bonus for HubSpot customers, the HubSpot Welcome Application for Facebook enables you to generate leads directly within Facebook! 4. Connect with HubSpot Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands.
    [Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Users will spend 4.5
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Hubspot] Who's REALLY at Fault for GM's Facebook Ad Failure?
    At HubSpot, we've been able to use Sponsored Stories to help attract additional connections that behave similarly to others in our target market. HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos.
    [Hubspot] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    These email templates can be installed right into your current HubSpot account, through a free trial of HubSpot’s email tool, or you can use the raw HTML code in your current email service provider (ESP). Happy Sunday, marketers! Get ready! Before getting started, let’s make sure you have your 2013 marketing goals in order.
    [Hubspot] are you paid enough? new salary survey released
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.
    [Hubspot] 6 Reasons Lead Nurturing Wins Over Email Blasts
    In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. Have a great month?
    [Hubspot] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Here''s an example of some funny content shared by HubSpot during the mercifully brief Harlem Shake craze: Visual Content - Visual content tends to garner more engagement, especially on those networks where it is a fit like Facebook, Pinterest and Google+. So your company has decided to step up its social media marketing. Awesome! Now what?
    [Hubspot] 5 Ways to Prepare for the Future of Email Marketing
    This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Connect with HubSpot ” If you share his sentiment, you will want to hear what the future of email marketing holds for us. Cultivate Your House List.
    [Hubspot] Avoiding the Pitfalls of the 140 Character Sound Bite
    You may have heard about a few social media snafus that have happened recently: Kenneth Cole’s “joke&# about the Egyptian uprising and HubSpot’s “joke&# about Internet knowledge in Detroit (if not, just google them). Everything is Public Treat everything you say online as public information. Don’t be a jerk.
    [Hubspot] 5 Examples of 'Like-Gating' to Generate Facebook Fans
    To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. Connect with HubSpot A technique called " like-gating " is becoming more and more widely used as a way to generate new Facebook fans -- and not without some critics. The problem? Our take?
    [Hubspot] Social Media Readings: Nine Things to Get You on Track
    Let’s start with this new one from the good people at Hubspot. We’ll end with this simple blog post from Hubspot. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. But that’s my issue. What the Plus!
  • HUBSPOT  |  THURSDAY, JUNE 17, 2010
    [Hubspot] The Most "Liked" Types of Facebook Pages [Infographic]
    Connect with HubSpot When you create a page, Facebook allows you to specify the "type" of page. Some of the most common are pages about movies, TV shows, and books. Using the half a million pages Facebook grader has data on, I found that not only are "interest" pages the most common type, on average they're also the most liked.
    [Hubspot] 16 Experts Answer, “What makes a great infographic?”
    by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Then what? Edit, edit, edit! Compelling data, 2. Share email.
    [Hubspot] How to Build an Email Newsletter that Wins Business
    Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. Email is dead, right? With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up.
    [Hubspot] What Is SEO? [FAQs]
    HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. what is SEO? (In 2014, anyway.). SEO stands for search engine optimization. Not always.
    [Hubspot] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    This article originally appeared on The Artillery B2B Marketing Blog  (photo credit: The Bait via photopin (license)  | Charts: HubSpot ). Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. It’s no mystery.
    [Hubspot] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    And if you want even more about how to make paid search work for you -- or you''re interested in understanding more of the changes Google has planned -- register for our free webinar with HubSpot on June 6th. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready? Understanding User Context.
    [Hubspot] Boost Your B2B Marketing Efforts with Twitter Chats
    According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats. Social Media Twitter
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] The Week's Best Content About Content
    In this post, HubSpot VP of Content Joe Chernov explains exactly why infographics flop and how to make your next one a success. When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. and so on and so forth. Tweet. Tweet. Tweet. Find out in this post.
    [Hubspot] Let blog comments through – no matter if they are negative
    B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.). An incident happened late last week I’d like to share. It said my comment was “Not approved.” He shared my surprise and asked to see it.
    [Hubspot] 6 Ways B2B Companies Are Using Facebook
    ClearRisk , an online provider of risk management solutions, uses the HubSpot Facebook Welcome application to encourage new visitors to their Facebook page to become a lead for their business. Connect with HubSpot Is Facebook applicable for B2B companies? Absolutely! That has all changed. Sharing Videos: Facebook isn't only about text.
    [Hubspot] Ottawa Consultant becomes Salesforce MVP
    OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility located in Ottawa, Canada and is certified consulting partner for HubSpot , Marketo and Ottawa Consultant becomes Salesforce MVP. OTTAWA, ONTARIO. ” Said Nebojsa “Nash” Zgonjanin. using Ajax, Css, and Master Pages.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot] The Top 8 Priorities for Any One-Man Marketing Team
    HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To get you started, HubSpot has some free stock photos available for download here , here , and here ! 2) Is it relevant? By now, you''ve probably heard about the importance of visual content. It''s not surprising -- our eyes naturally gravitate toward images, and content is much easier to consume when it''s broken up by visual components.
    [Hubspot] 9 Benefits of Lead Nurturing
    An study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. 2. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing.
    [Hubspot] Your Lead Scoring Blind Spot: The Internet
    Publishing Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings. Your blind spot is there.
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers. Slideshare.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Hubspot] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
    Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected). Connect with HubSpot
    [Hubspot] 9 Tips From the Greatest Viral Content Genius on the Planet
    More of Zimmerman''s secrets and tips to content virality can be found below, but you can flip through some of his ideas regarding what makes content explode in popularity in this SlideShare: 9 Tips for Making Your Content Go Viral From Gawker''s Most Successful Writer from HubSpot All-in-one Marketing Software. Getting Started. From 7 a.m.
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). The good news? points.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Hubspot] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) At HubSpot's we've found that personalized signatures work great in our email marketing.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] 5 Little Ways to Get More Facebook Likes
    Quick Tips For Growing Your Facebook Audience from HubSpot. 1) Make sure your Page is properly filled out with searchable information. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. link to your website.
    [Hubspot] Gauging Online Influence with Jason Keath of @SocialFresh [Inbound Now #1]
    Here at Hubspot , we are all about trying new things! How to win: Follow @InboundNow on Twitter and Tweet out the phrase : " Enter to win 1 of 4 tickets to @SocialFresh Tampa Feb 21st from @HubSpot's newest show @InboundNow [link] (Note* each tweet counts as another entry, the more the merrier.). Connect with HubSpot
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 10, 2011
    [Hubspot] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
    The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects. Follow these steps to join groups on LinkedIn: Log in to your LinkedIn Account. Submit relevant news article.
    [Hubspot] 10 Marketing Over Coffee Podcasts You Should Check Out
    According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by  John J. Wall and Christopher S.
    [Hubspot] What Do 76% of Consumers Want From Your Website? [New Data]
    Connect with HubSpot I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. 76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want.".
    [Hubspot] 15 Fascinating Statistics From Marketing Grader Data
    Connect with HubSpot In the last week, our newest free tool, Marketing Grader has graded the marketing efforts of over 140,000 companies. From this, we have learned all sorts of great things about what marketers are doing and right, and what they are doing wrong. Over 140,000 companies have. The average grade is 45. Are you better than that?
    [Hubspot] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot, for example, does this with our free Inbound Marketing Assessments. 4) Ask them to take a short survey. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. Connect with HubSpot Typical Welcome Email Content.
    [Hubspot] Marketing Automation: Why You're Doing it Wrong
    At HubSpot, we use our tools to build a rich profile for each lead in our system that combines everything we know about them from dozens of different places. For HubSpot's own website, this means that a lead who is interested in social media will see content and offers related to social media. guess you could ask Ralphie. Probably not.
    [Hubspot] 3 Reasons Landing Pages Should be Free
    Here at HubSpot we actually have more than 500 - we are a bit prolific, but many customers have upwards of 30 offers and landing pages ! The shot below shows how two of HubSpot's similar, but different, landing pages perform indicating a higher conversion rate for our Kit. Try HubSpot Free for 30 Days. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Hubspot] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    25 Inbound Marketing Quotes from the Most Unlikely Experts from HubSpot All-in-one Marketing Software. A Few of My Favorites, and Why. If you don’t have HubSpot’s awesome middle-of-the-funnel tools, try a small email send to a small group of your customers and get their feedback before sending it to a broader group.
    [Hubspot] Top 10 Guest Posts You May Have Missed
    How to Use Great Story-Telling to Engage Prospective Buyers (Mike Volpe of Hubspot). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here. We hope you enjoy them.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Twitter isn’t only read by other Twitter junkies , it shows up in Google too. Michael Trigilio? Tweet regularly.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Hubspot] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    The HubSpot Landing Page Analytics tool , for example, enables users to sort their landing pages by the number of customers acquired, so they can see which middle-of-the-funnel types of content result in the most customers. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. Next Steps. Next Steps.
    [Hubspot] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    In fact, most HubSpot bloggers start with an outline before they begin writing (it's usually the big, bold subheadings you see in the published blog post) to figure out what points should be hit in the post, and in what order. Blogging's for young people. I'm not a good writer. wouldn't even know how to begin. It's too hard.".
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. If you''re using HubSpot’s reporting tools, it''s easy to measure the success of individual landing pages.
    [Hubspot] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Read more marketing tips from HubSpot Partner agency BluLeadz by subscribing to their blog. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. Here are 19 quick tips to help jazz up your email subject lines.
    [Hubspot] Salespeople Need to Be Remarkable, Too
    When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
    [Hubspot] New Marketing Data: 2x PPC Performance with Social Media
    Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. If you think social media marketing has no impact on PPC performance, think again. Are you a PPC junkie?
    [Hubspot] 7 Proven Facebook Marketing Tactics
    Download the newest MarketingSherpa ebook, courtesy of HubSpot! Connect with HubSpot It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year. Here are seven. Keep 'em on your page.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Hubspot] How to Get More People to Register for Your Next Event
    According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Hubspot] How to Create a Facebook Page Vanity URL
    Connect with HubSpot If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address).
    [Hubspot] Must-Attend Marketing Events of 2014
    HubSpot’s Inbound 2014  (September 15-18) – Boston, MA. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? These are our top marketing event picks for 2014: January. February. March. April.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Hubspot] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts? Hear that? It''s the winds of change. Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got. Tweet. How Authoritative Is Your Content?
  • HUBSPOT  |  MONDAY, MARCH 26, 2012
    [Hubspot] Why Every Marketer Needs Closed-Loop Reporting
    As an example, let’s explore the lead intelligence of a company that became a HubSpot customer. Authored by Mike Volpe, HubSpot's CMO, the post will walk you through the steps of setting up your own waterfall chart. 6) Keep Your Cost-Per-Lead Low. Connect with HubSpot What Is Closed-Loop Marketing?
    [Hubspot] How to Use Dynamic Content for "Smarter" Marketing
    Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Since we just added more smart content options, we''re looking forward to seeing the ways that HubSpot users personalize their content this year. It''s one of those terms lots of people use and assume that most everyone knows what it is.
    [Hubspot] LinkedIn Releases Offical Share Button
    Connect with HubSpot Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Marketing Takeaway. Head on over to LinkedIn to try out your share button today.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Hubspot] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    If you don't already have a HubSpot account, Register for a free Marketing Grader Account. If you already have a HubSpot account, sign in! You're a rockstar inbound marketer. Come on, what's more rockstar than that? There's just one thing getting in between you and inbound marketing dominance -- your competitors. Set Up the App. Voila!
    [Hubspot] Poll: Marketers Uncertain About Lead Value
    If your answer is “Don’t Know,” add yourself to the majority of marketers who gave the same answer in a recent HubSpot poll. If you are unsure about your cost per lead, consider reading HubSpot's 2010 State of Inbound Marketing report. Connect with HubSpot How much is a referral lead worth to you?
    [Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.
    [Hubspot] Foursquare: 3400% Growth In 2010 [Infographic]
    Connect with HubSpot One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. In the past, we have reported how local businesses can use Foursquare to their marketing advantage.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Hubspot] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
    Connect with HubSpot To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. And by "most popular," we're referring to web traffic here. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. Fewer than 33.5
    [Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. 22 years ago, something remarkable happened. Think about it. Cough. Yikes!
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
    [Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
    Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard. Tweet This Stat!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Hubspot] Your Designers Are Not Artists, and You Need to Stop Thinking That Way
    As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. P.S. If you''re a designer reading this, you may be interested in designing templates for the HubSpot Template Marketplace.
    [Hubspot] 6 Qualifications for an eCommerce Click and Mortar Business
    You should consider hiring an employee or intern that qualifies for what HubSpot Founders Brian Halligan and Dharmesh Shah refer to as a “Digital Native” These types of employees can have dramatic effects on your business and can really propel your profit growth. Connect with HubSpot Technology Resource / Willing to Learn.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Hubspot] 14 Content Marketing Quotes to Live By
      @tammie_egloff according to @hubspot. Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing ).    Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.  I thought I'd share them here.
    [Hubspot] How to Increase Your Click-Through Rate by 1300%
    Here at HubSpot, we used the first call-to-action button on our product pages for years because it performed fairly well. Connect with HubSpot Think you can guess which of the following call-to-action buttons generated 13 times more clicks than the other? And The Winner Is. Drumroll, Please). As such, regular A/B testing is a must.
    [Hubspot] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. It''s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. The sweet spot?
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Hubspot] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. For inbound marketers -- and here I'll paraphrase a popular adage from HubSpot CEO Brian Halligan -- what matters is the size of your brain, not the size of your wallet. Connect with HubSpot Why's that," you say?
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
    [Hubspot] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. 51% of active Twitter users follow companies, brands or products on social networks.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Hubspot] 3 Ways to Turn Your Company Into a Blogging Machine
    At HubSpot, even though we use our own software and we also showcase case studies from customers. Connect with HubSpot Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. Marketing Takeaway.
    [Hubspot] Sometimes Marketing with Technology Isn't Always the Answer
    Thank you Randy and thank you Hubspot for encouraging remarkable behavior and delighting me I don''t know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS. could sit here for an hour and type about how much I rely on technology, but you get the point. looked down and saw actual hand writing.
    [Hubspot] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Hubspot] 16 Remarkable Web Analytics Guides, Tips and Techniques
    Ways to Make Your Marketing Analytics Actionable by HubSpot. How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic?
    [Hubspot] 10 Fascinating and Festive Holiday Infographics
    Happy holidays from the HubSpot team! Connect with HubSpot It's that time of year again. We're about to embark on a new year, we're in the thick of the holiday season, and we're reflecting upon the past 12 months -- the same "woulda, coulda, shoulda" thoughts that pop into every inbound marketer 's mind. How Much Will You Spend?
    [Hubspot] New Data: You Should Email Your List More Often
    Connect with HubSpot In yet another surprising finding from my upcoming Science of Email Marketing Webinar , I found that the conventional wisdom about sending frequency could be wrong. For more discoveries like this, don't forget to register for the Science of Email Marketing webina r! Live Webinar: The Science of Email Marketing.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? They’ll be able to come in, ask many questions, identify the company goals and then say something like… “The marketing engine infrastructure should be built on SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, Authority Rank, and Unbounce.”
    [Hubspot] 5 Simple Steps to an Awesome LinkedIn Company Page
    function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.). Connect with HubSpot The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here. With that in mind, here are 5 steps to complete your company page. 1. Post Jobs. Promote.
    [Hubspot] B2B Company Websites
    Two good examples of non boring – hubspot and Kinaxis. I do like click to chat – but mostly see on b2c sites. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Learn more here ).
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Hubspot] 6 Ways to Transform Your Marketing with Data
    We measure everything here at HubSpot, but it turns out it's not just because we're a bunch of dataheads. Not only did we want to know ourselves, but this data - now published as a HubSpot ROI report - serves as a powerful tool to show the success our customers see using our software and methodology. Connect with HubSpot
    [Hubspot] 25 Ways to Get More Social Media Followers
    Track your brand in social media using HubSpot's social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. Connect with HubSpot Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Enable Social Sharing.
    [Hubspot] The Big Content Marketing Fail: How Much Content Do You Need?
    It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. Of course content is not king. Hurray. It gets worse.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Hubspot] How to Crowdsource Videos for Your Business [Marketing Cast]
    Connect with HubSpot Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.
    [Hubspot] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    What industry keywords do you want to rank for on Google? I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 2) We''ll give you a week''s worth of blog topics based on those keywords. stare at my screen -- the cursor taunting me maniacally. Just keep reading.
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