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  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    How Social Media, Content Transform Marketing from Expense to Investment
    online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chatPhoto credit: DIY Marketers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11
    Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day. Connect with HubSpot So what are those?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 20, 2011
    Blogging: Helps Increase New Business Leads by 69%
    2011 HubSpot ROI Study. In a recent 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. Marketing Tips Marketing Tools Social Marketing blogging as a new business tactic blogging helps create new business leads hubspot michael gass thought leadership
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    Announcing the New HubSpot Blog Apps for Your iPad or Kindle
    By downloading and subscribing, your app will automatically be updated daily on weekdays and once per weekend with all the latest and greatest HubSpot Inbound Marketing Blog content. HubSpot Blog Kindle App. By subscribing to our Kindle app, you'll receive real-time updates for HubSpot blog content throughout the day.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    Inbound Marketing and Outbound Marketing, by Tony Soprano
    I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). Tags: hubspot demand marketing appointments b2b sales2.0 thing."
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    Six Ways to Search-Optimize a Blog
    Fee-based platforms like Compendium and HubSpot are also search-friendly. Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fresh content. Syndication and blog directories. Social media.
  • FOLLOW THE LEAD  |  THURSDAY, AUGUST 12, 2010
    How folks used to ‘follow’ the Grateful Dead. Sound familiar?
    The [Grateful] Dead were the first to do inbound marketing,” said Halligan, CEO and founder of inbound marketing firm  HubSpot , who stressed that the Dead’s business practices have plenty of applications in the b-to-b arena. When we’re done, you can have it,” said Garcia, first among equals in the Dead, who died in 1995. Who world.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 7, 2011
    Hubspot TV – featuring @fearlesscomp of Find New Customers
    Maybe you were tied up. Maybe you were on the phone. Maybe you were sleeping. How else could you have missed it live? No matter. Here’s HubspotTV from November 19, 2010 featuring Yours Truly with Mike Volpe and Karen Rubin. sales leadership
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 9, 2011
    Improving Lead Capture & Nurturing With HubSpot
    HubSpot helped them with lead tracking and management, content management and marketing analytics Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 10, 2010
    Hubspot TV – the Inside Story (via )
    I’m a huge fan of Hubspot and they have their weekly show this afternoon. wrote this after I appeared on the 11/19 show, so I wanted to re-share it today. Hope you can tune in later today. Have you … Continue reading → Demand Generation
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV
    Mad Marketing TV , the B2B marketing show sponsored by Act-On Software  (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show. HubSpot Management Team. “ The line-up of guests on Mad Marketing TV is incredible.
  • CLIENT BRIDGE  |  MONDAY, JANUARY 31, 2011
    Brian Halligan Discusses the HubSpot Product Road Map
    Listed in to the HubSpot User Group, where CEO Brian Halligan discussed the HubSpot road map as they shift focus from sales and marketing to product development and innovation. He also highlights how across 4000 customers, HubSpot users average a 10% increase in leads month after month.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartHalf-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    because you can't beat free marketing training
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. Welldone! But it is not.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    HubSpot started out of a desire to help companies leverage technology to get more out of their marketing. We built HubSpot software as a way to help marketers overcome those barriers. Using HubSpot to Get Found Online. HubSpot has integrated SEO best practices across our entire suite of tools. Search Engine Optimization.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    60 @HubSpot Employees. One Take. [video]
    The HubSpot team wants to thank its customers and community for the past four awesome years of inbound marketing. There are far too many HubSpot employees who helped with the video to list here, but feel free to find them in this great @HubSpot Twitter list ! Connect with HubSpot Seriously, you all rock.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    Context Marketing in Context: Beyond Inbound and Content
    However, it got picked up by more people after HubSpot’s INBOUND 2012 conference this summer where context and context marketing was among the main takeaways as so many people resumed them on their blogs. At Inbound 2012 HubSpot announced the new version of its’ marketing software , and it’s not bad at all. That’s good. Great. 
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    Mike Volpe, CMO of Hubspot interviewed by Lisa Nirell of EnergizeGrowth – guest on my show
    This interview with Mike is really good. Lisa is a terrific interviewer. Please note that I was once a guest on HubspotTV with Mike and Karen Rubin , and Lisa is an upcoming guest on Marketing Made Simple TV. She has some terrific data from interviews with Chief Marketing Officers to share with our viewers. Mike’s answer was spot on.
  • REPUTATION TO REVENUE  |  SUNDAY, APRIL 4, 2010
    Marketing lessons from the Grateful Dead
    Crazy week last week, but it was hard to resist the HubSpot webinar, Marketing Lessons from the Grateful Dead -- at least for me and 800+ other Dead-loving marketers. Tags: Innovation Marketing Reputation Social Media Strategy business gratefuldead hubspot management marketing socialmedia webinar Put your best customers first.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    Why HubSpot Acquired Marketing Automation Company Performable
    It's a great team that matches the culture of HubSpot - and was a perfect fit for us. The team does not stop there however, because David has recruited some of the best minds for product development as well as product usability and design, and they are all joining HubSpot. Connect with HubSpot What’s next?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    Content Marketing Expert Joe Pulizzi interviewed by Hubspot
    Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. So without further ado, we share Hubspot’s great content below. By the way, we’re huge fans of Hubspot too. Without further ado, here is Hubspot’s own unedited post: _. Here’s the permalink.
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, MARCH 26, 2013
    Why marketing automation fails: the role of vendors and content
    While some of them , such as Pardot (now ExactTarget ),  Marketo , Eloqua and HubSpot have been showing the way in content marketing, – with the necessary mistakes – others have social media and content marketing strategies that are not strategies but simply an attitude of sharing as much self-serving content as possible. Zemanta.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It will fundamentally change SEO.
  • CONVERSIONATION  |  THURSDAY, MARCH 8, 2012
    Email Marketing: The Customer-Centric Culture Failure
    Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentationEarlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report.
  • INBLURBS  |  WEDNESDAY, APRIL 25, 2012
    Video and Social Media on the Rise Say 79% of US Marketing Professionals
    Get Found Online inbound marketing Lead Generation Real-Time Marketing and PR social media marketing Hubspot marketing software marketing analyse social media marketing automation social media marketing controling social media marketing roiMarketing tools and automation are the most seen challenges. Watch this Video!
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    The HubSpot Culture Code: Creating a Company We Love
    We are releasing a public beta of the HubSpot Culture Code. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. HubSpot is growing. We thought it could be interesting and possibly even useful to offer up this inside look at HubSpot and the people behind it. So, hold up.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    Why HubSpot Acquired Social Media Marketing Software Co, oneforty - #Hub140
    When I floated the idea of acquiring oneforty internally, I found out that three separate folks at HubSpot had been trying to woo their CTO, Mike Champion, for some time now. This acquisition is part of an ongoing effort to attract the best and the brightest technical minds to HubSpot. We did this acquisition for three main reasons.
  • THE POINT  |  TUESDAY, MAY 14, 2013
    Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded. So, what to do?
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 17, 2010
    Another Software Company Succeeds with Inbound Marketing & HubSpot
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    Hubspot acquires Performable
    Yesterday, Hubspot announced the acquisition of Performable. After raising $32MM in a recent venture round , Hubspot is well-positioned to make strategic acquisitions. Editor’s note: We were the featured guest on Hubspot TV in the episode “ HubspotTV with Marketing Strategist Jeff Ogden. “).
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 28, 2011
    Hubspot acquires Performable – updated
    Hubspot is strongest at the top of the funnel, which they call “Tofu&# – things like social media, keywords, blogging and search optimization. Hubspot is decent at the middle of the funnel, which they call “MoFu&# -  landing pages, lead nurturing, emails and lead intelligence. We wish to update this post.). “).
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 12, 2010
    Can PR Firms Find Gold in Marketing Automation Services?
    Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Except I just did.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    From the Hubspot Blog, by  Karen Rubin. HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has graded more than 4 million websites. Via Scoop.it – Content Marketing Now. Read more: [link].
  • HUBSPOT  |  SUNDAY, JULY 3, 2011
    What Marketers Should Know About Google's Latest Announcements [HubSpot TV]
    This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week's episode of the Marketing Update on HubSpot TV. We have yet to see how it will impact search results and inbound marketing, but you can keep updated on how marketers can use Google+ by following HubSpot !
  • WEBBIQUITY  |  MONDAY, MARCH 15, 2010
    How to Avoid Social Media Mistakes
    For more guidance on maximizing the impact social media marketing can have for your organization, see 8 Common Mistakes in Social Media Marketing on the HubSpot blog. Tags: Social Media Marketing b2b social media HubSpot social media mistakes social networking This lack of experience can lead to several common, but avoidable mistakes.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    Inbound Marketing, The Über List for Outbound Marketers
    Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    Riding the Social Media Struggle Bus? You’re Not Alone
    In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Image credit: The Far Side. Reach out. Interact. Learn.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 14, 2011
    A B2B Social Media Turning Point
    from Hubspot. Blogging Communications Social Media 101 Twitter CMO content Hubspot IBMToday’s posts for B2B marketers seem to have a negative tone. didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. This indicates to me that we are at a turning point with B2B social media.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 22, 2010
    Old Tweets, New Twitter and B2B
    from Hubspot. Tags: Social Networks Twitter Hubspot Marketing Profs mashable sazbean Tweetsmarter Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. from Tweetsmarter. Continue Reading.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 17, 2011
    2011 Trends: Content Marketing is Critical for Social Media Success
    According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media. Marketing Trends Social Marketing emarketer hubspot geoff ramsey king fish media junta42 2011 trends.content marketing content marketing for ssocial media
  • CLIENT BRIDGE  |  WEDNESDAY, NOVEMBER 9, 2011
    Find Out What Companies Are Viewing Your Website - New HubSpot App!
    HubSpot just launched a new version of the Prospects application. This is yet another tool to provide additional insight so that HubSpot users can more effectively market and sell to prospects. If you're not a HubSpot customer but would like to try the Prospects app, you can request a Free Trial below
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 10, 2010
    B2B Social Media Benefits from Email Marketing
    from Hubspot. Communications Marketing Blue Sky Factory email HubspotB2B Marketers are more successful in social media when their campaigns are integrated and all tactics align towards achieving the same goals. Send Subscribers Your Season’s Greetings with Email Marketing. from Blue Sky Factory. Continue Reading. from BuyerZone.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    Is Blogging Dead or Are Companies Not Trying Hard Enough?
    Hubspot recently took a look at how blogging affects leads. Blog Social Media Blogging blogging dead blogs death of blogging HubSpot speaking usa today VistageWhen I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. get it. magazine. So, I see.
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 24, 2013
    HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly
    'Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries. The report confirms the wild west nature of the current marketing world. The good.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    HubSpot Launches Free Marketing Event Directory
    At HubSpot we have invested some of our time helping marketers learn better online through efforts that include Inbound Marketing University , Marketing Hubs , Webinars , Ebooks, Inbound Marketing LinkedIn Group , Facebook Page and our Internet Marketing Blog. Connect with HubSpot Free Download: Inbound Marketing Kit.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 13, 2011
    Content is King: 10 Tips on Effective Writing
    According to a social media study by King Fish Media, HubSpot and Junta42,  original content, both branded and expert, is by far the most employed tactic for social media. Marketing Tips Social Marketing content is king effective writing hubspot junta42 king fish media michael gass tips on effective writingWrite for SEO.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. News can travel extremely fast through social media. Value.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 23, 2011
    Top 10 B2B Companies on Twitter [March 2011]
    The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. One of the components of the ranking is the ratio of followers to followings, and Hubspot, like the other companies gaining followers, did not increase the people they were following accordingly.
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    HubSpot's Deathbed Advice to Inbound Marketers
    Note: You can click the names in the table to read their blog articles or subscribe to them by RSS (which is, by the way, an awesome feature of the HubSpot blogging engine ). Connect with HubSpot wanted to give three awesome pieces of advice that would really help people succeed with inbound marketing. Stop thinking like an advertiser.
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, MAY 14, 2013
    Is content marketing inbound marketing?
    Content marketing Marketing automation Opinions content marketing customer-centricity HubSpot inbound marketing marketing automation state of inbound marketing 2013 'Content marketing, inbound marketing, contextual marketing, social media marketing, agile marketing, etc. Getting confused? We’re here to help. But content marketers will [.]
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    Real Editors Don't Just Retweet
      Tags: B2B marketing content marketing editorial strategy HubSpot “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. Their “beats” are the technology they work with and the customers they talk to.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 12, 2011
    Salesforce Partners & Users Working With HubSpot Partners
    HubSpot is a great application for generating leads online using content marketing , search marketing , social media and email marketing and it has the tracking tools to really understand what marketing activity generates the best return in business terms like leads, sales and loyalty from a marketing perspective.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    20 Ways to Generate ROI from a Corporate Blog
    The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    How Everybody Wins with HubSpot's Funding « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia
    As a follow up, I wanted to share eight lessons learned while building and funding HubSpot. You Can’t Take Your Foot Off The R&D Gas Anymore - Traditionally “late” stage rounds like the one HubSpot just raised is put primarily to work into sales and marketing at the expense of R&D. Connect with HubSpot
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    Five Keys to Creating Content that Drives Awareness
    One company that does an excellent job of providing stage zero content is HubSpot. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. Current marketing wisdom says content should be mapped to buying cycles.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    Smart B2B Content, Awesome B2B Content and the Grid
    from Hubspot blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 8, 2010
    100+ SEO Resources for B2B Marketers
    Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization. Tags: Communications Marketing Social Media 101 Google Hubspot search engine optimization SEO One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. Beginner’s Guides.
  • HUBSPOT  |  SUNDAY, JUNE 26, 2011
    Marketing Update: Marketing Is for Everyone! [HubSpot TV]
    Connect with HubSpot In Friday's episode of the Marketing Update on HubSpot.tv, Mike and Karen discussed a number of stories where normal people (i.e. non-marketers) were using or should have used inbound marketing techniques. Advertising for Whitey Bulger. Optimize Your Online Dating. Bike Lanes & Facebook Pages. million views.
  • STORIES THAT SELL  |  MONDAY, MAY 24, 2010
    Customer Success Stories Show You Solve Problems for Customers
    Last week, the Hubspot blog ran a story with lessons from the MarketingProfs B2B Forum, "27 Marketing Lessons B2B Marketers Should Know." Watch this space for more ways to use customer stories to achieve some of Hubspot’s B2B lessons. " I picked up some fresh new tips and important reminders. The best way?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 17, 2010
    HubSpot TV Rewind 9/10/10
    In last week's episode of HubSpot TV guest Ann Handley, Cheif Content Officer of MarketingProfs.com, stopped by to share some marketing tips from her new book Content Rules Book and to chat it up with Mike Volpe about the week's stories. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, DECEMBER 24, 2010
    Happy Holidays From HubSpot! [Video Card]
    2010 has been a great year for HubSpot -- all thanks to you! With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Happy Holidays, The HubSpot Team Connect with HubSpot
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. That’s not a typo. If you aren’t blogging, you’re falling behind. However, creating a blog is only the first step. Blog About Trending Topics.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    Why Your Blog Beats Your Website to Your Prospects
    After attending a social media seminar sponsored by HubSpot, Wendell decided to launch a blog called, BankNotes that was integrated with his website. Tags: Blogging Content Marketing Knowledge Center News Online Social Media Success Stories websites BankNotes Bernie Borges business blogging De Novo Strategy HubSpot marketing 2.0
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    Steve Jobs' Influence on HubSpot
    When we first started HubSpot 5 years ago, we were greatly influenced by the iPod, which was really hitting its stride back then. Okay, so what's this got to do with HubSpot? Brian Halligan Connect with HubSpot So why did the iPod take off? Well, we feel like the internet marketing industry looks a lot like the MP3 industry did.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
    HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). You have the ability to inspire people to do marketing the right way, and you’ll be able to find creative ways to show customers how HubSpot can help them achieve their marketing goals. At HubSpot, you won’t be pigeon-holed.
  • B2B IDEAS @ WORK  |  MONDAY, MARCH 28, 2011
    HUG ATL spreads the HubSpot love in Atlanta
    HUG: what a fitting, warm and fuzzy nickname for the HubSpot User Group. Members of the inbound marketing team at MLT Creative attended the HubSpot User Group in Boston last fall. This first-ever national conference attracted more than 300 enthusiastic HubSpot users to various workshops, Q&A sessions and seminars. 30021.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    Focusing on your Klout score is detrimental to your business
    We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? What is Klout?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    Best Social Media Stats and Market Research of 2010 (So Far)
    New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog. And Finally… The Ultimate List: 300+ Social Media Statistics by HubSpot Blog. percent.
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    MarketingSherpa B2B Marketing Summit Boston
    Hubspot (booth 16). Hubspot (booth 16). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Lead Management. Content creation.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    25 B2B Social Media Nuggets of Goodness
    from Hubspot. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Marketo.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    Are You Using LinkedIn to Generate Leads?
    That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Marketing Tips Marketing Tools Social Marketing hubspot linkedin linkedin to generate leads
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    The Top #Nifty50 Women in Technology on Twitter for 2012
    Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero. sacevero. Abby Bailey.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    Enter HubSpot’s Marketing Library Sweepstakes Today!
    Hey HubSpot, what’s all the hype about this Marketing Library Sweepstakes you’re having? Connect with HubSpot Oh, you haven’t heard? We’re giving away a whole collection of books by some of the best marketing authors out there, and to top it off, an iPad2! Web Analytics 2.0: Chapman. UnMarketing: Stop Marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 27, 2010
    Win Marketing Prizes in @HubSpot's Countdown to 2011
    Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Each day this week as we approach the new year, HubSpot will announce the link to the next raffle on Twitter , Facebook and LinkedIn. Better yet.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot
    The folks at Hubspot have crowd-sourced an eBook on How to Build a Powerful Business Presence on LinkedIn. I am guilty as many people are of neglecting LinkedIn. Its lack of back and forth and snarky cartoons make it my 3rd favorite social media platform. It is the reference desk of social media.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
    Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    We have over 4500 customers using the HubSpot product. Inbound Marketing Works At HubSpot, we internally track a metric called CHI. The higher you score in the CHI metric, the higher your visit-to-lead conversion rate is: HubSpot Customers Segments, by CHI. Top 10% of HubSpot Customers. Top 25% of HubSpot Customers.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 10, 2010
    Is Social Media BS?
    That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. But it’s only one part.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 3, 2010
    Social Media B2B Editor Speaking at Upcoming Conferences
    This panel features case studies from Cisco, Hubspot and Kinaxis, showing how social media for these business to business (B2B) companies makes a bottom line difference. Kipp Bodnar, Inbound Marketing Manager at HubSpot ( @kbodnar32 ). I have a number of speaking engagements coming up this fall and I wanted to highlight them here.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    Best Twitter Guides, Tips and Tools of 2010
    Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. How can I get more retweets? Digg this!
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 29, 2012
    Are You Using LinkedIn For New Business Development?
    In a study  conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Marketing Tips Social Marketing hubspot jim lister using linkedin for new business developmentLinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    Web Presence Optimization Software Review: gShift Labs
    HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Unlike pure SEO management tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g.,
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 14, 2011
    Is your Website Optimized for Mobile Users?
    Here are some facts we can’t ignore : According to Hubspot , mobile devices will be the number-one way we access the Internet by 2013. Marketing Tips Marketing Tools Traditional Marketing comscore hubspot jamie turner Social media examiner website optimized for mobileComscore just released a white paper that shows in the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    million from Google Ventures and True Ventures as well as angel investors like co-Founder David Balter , the CEO of BzzAgent , Scott Kurnit , founder of About.com, and Dharmesh Shah , co-Founder and CEO of HubSpot. That last part can be murky. People are rapidly accumulating skills,” says Jennifer Fremont-Smith , CEO of Smarterer. Facebook.
  • PAUL GILLIN  |  FRIDAY, MARCH 8, 2013
    Slides and Video Cover What You Need to Know About Search
    Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationThis is more than your standard chalk talk. Related articles. Top Internet And Marketing Blogs To Follow.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    The Top #Nifty50 Women in Technology on Twitter for 2012
    Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero. sacevero. Abby Bailey.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    Autotune Your Office! "Just HubSpot It" [Episode 4]
    HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot When you're getting more ROI out of your marketing, sometimes you have a little budget left over! So what should you do with that cash?
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    Release Your Inner Batman! "Just HubSpot It" [Episode 1]
    Our new series "Just HubSpot It"! HubSpot Trivia!: All the actors in this week's episode are HubSpot employees! Connect with HubSpot Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. For example, why not pretend to be Batman? Our L.A.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 6, 2012
    Vote for Your Favorite Marketing Blogs on MarketingSherpa
    HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. Let you voice be heard! Yotpo blog. GetElastic.
  • B2B WEB STRATEGY  |  THURSDAY, DECEMBER 9, 2010
    Answers to 8 common website-redesign questions
    B2B Web Strategy Web Design hubspot magdalena georgieva answered a number needed full bore redesign starting the process terrific answer www yourdomain com blog blog yourdomain com short is guide process where majorOK, so you’re ready to do a major redesign of your website.  It’s along about here that a whole boatload of [.].
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    A Brief History of Marketing
    Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Maybe I am being too picky. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 21, 2012
    Greetings from Find New Customers – @fearlesscomp on #hubspottv
    Jeff Ogden, President of the B2B demand generation and global marketing company Find New Customers interviewed on Hubspot TV. Interviews & Guest Appearances Find New Customers Hubspot TV management-best-practicesHe sits down with Karen Rubin and Mike Volpe. Thanks Karen and Mike, it was a lot of fun!
  • HUBSPOT  |  TUESDAY, MAY 25, 2010
    Wanna Be a Rap Superstar? "Just HubSpot It" [Episode 2]
    Check out our HubSpot stars. Connect with HubSpot You checkin' out this blog lookin' for a good read? How 'bout a video to blow your mind and Twitter feed? When watchin' you might think we're from the movie 8 Mile. They have rhythm and style! Want more videos? Tune in every Tuesday on our blog, or subscribe to our YouTube page.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    What Topic Do You Want To Learn About in HubSpot's Next Ebook?
    HubSpot's content team is making decisions on future ebook topics, and who better to help us make those decisions than you -- our readers! Please complete the brief survey below to let us know what you want to learn more about in our next HubSpot ebook. Connect with HubSpot Go ahead. don't be shy! Loading.
  • WEBBIQUITY  |  THURSDAY, MARCH 1, 2012
    Best Cool SEO Tools of 2011
    HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. SEO is a blend of art and science. Identify promising keywords?
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 23, 2010
    Updated B2B Facebook Page Examples with Data
    Hubspot. Tags: Facebook Social Networks cdw cintas Cisco dell Ernst&Young Examples fan pages Forrester gartner Hubspot salesforce sodexho This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. That was just a tip I hope you caught. Dec 2009. July 2010. Increase. 51,183. 183,554. Cisco. 3,569.
  • HUBSPOT  |  TUESDAY, JULY 6, 2010
    Are There Zombies in Your Office? "Just HubSpot It" [Episode 5]
    Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! Connect with HubSpot Any good business owner knows that a company is as strong as the people within it, and it's important to hire smart! In other words, stay away from the zombie temps.
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