[Hubspot] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    According to HubSpot , a survey from Google’s Think Insights reports that 61% of users stated they would leave a website if they don’t immediately see what they are looking for. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. to 10.1
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
    [Hubspot] "Don't listen to so-called experts" HubSpot Inbound 2014 - Monday 15th September
    'After many months in the planning, today saw the start of HubSpot''s annual ''Inbound'' conference in Boston. While the conference begins for real tomorrow, today was a chance for everyone to register, for all HubSpot partners to come together and for early-comers to hear "Lessons from Steve Jobs" by former Apple evangelist, Guy Kawasaki.
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
    [Hubspot] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    realized I was depending on inbound marketing 100% and my advice is to ignore Hubspot’s advice. 'I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too. There were some long slow periods too.
    [Hubspot] 6 Essential Social Media Lessons From Top Executives
    Brian Halligan, CEO and Co-Founder of HubSpot. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not. ” - Brian Halligan, HubSpot Co-Founder and CEO. Mike Volpe , CMO, HubSpot. Ready?
    [Hubspot] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ".
    [Hubspot] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    If you’re a HubSpot customer, this is all built into the software.). If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.). 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. 1) Your Logo as Your Avatar.
    [Hubspot] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. 'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. Try this.
    [Hubspot] This is the week that was: Pixels of Furry
    This week HubSpot released its annual report on the state of inbound marketing in 2014. 'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. Report of the week. Enjoy.
    [Hubspot] 6 Tools That Make Collaboration Way Easier
    at Club Inbound and in the HubSpot Deep Dive sessions to see join.me 'It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Often people will cite routines as the answer. They swear by waking up at 4:38 a.m. But little routines like those don''t really work for groups.
    [Hubspot] Experts Tell All: The 20 Laws of Sales & Marketing
    ”- Dharmesh Shah, Co-founder & CTO, HubSpot (Click to Tweet). 'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. The problem is, ''get inspired'' never seems to make it on to our to-do lists. that are sure to inspire.
    [Hubspot] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    Thus, we’ll just start with some basic questions to answer as laid out in the post 9 Questions You Need to Ask When Developing Buyer Personas via HubSpot: What is their job description? HubSpot customers: Social Inbox has you covered here.). 'This post originally appeared on the Insiders section of Inbound Hub. End of story.”
    [Hubspot] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. 'Properly engaging in conversations with someone is the most important part of developing a relationship. When building relationships, content and context are key. 1) Remember the Little Things Count. to about 7%.
    [Hubspot] What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]
    'There are a ton of stereotypes out there about Millennials in the workplace. They''re eager and entitled." They''re over-connected multi-taskers that can text faster than they can speak." They''re tough to manage, especially if you''re from a different generation.". So, what is it really like to manage Millennials, and how can leaders do it better?
    [Hubspot] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hubspot’s study found it took 9 touches to reach the point of diminishing returns. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
    [Hubspot] What are the boundaries of inbound marketing?
    The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach. Or does it? Is that possible? Z.E.R.O.:
    [Hubspot] The 5 "Must Haves" To Ignite A Lead Generation Blog
    As the attached chart from HubSpot’s State of Inbound Marketing report indicates, frequent and consistent blogging pays bid dividends. 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
    [Hubspot] How to Send Follow-Up Emails [Free Templates]
    Fortunately, Michael Pici of Signals by HubSpot and Bryan Kreuzberger of Breakthrough Email have invested vast amounts of time perfecting the art of following up. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. You have a meeting but the prospect went cold after.
    [Hubspot] A Beginners Guide to Inbound Marketing
    In the B2B world, Hubspot is recognized as one of the top marketing technology brands. As the purveyor of the “ Attract, Convert, Close, Delight ” framework for inbound marketing, Hubspot knows a thing or two about successful inbound strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge.
    [Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. Desig
    [Hubspot] How to Quell a Social Media Nightmare
    Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. In the face of a social media slip-up, HubSpot Director of Media and Analyst Relations Katie Burke suggests following this three-step process: Ask yourself whether this is a real crisis. 'A sinking feeling in your gut. Quickly.).
    [Hubspot] Welcoming Augmented Reality to the Digital Marketing Team
    In this digital age, we can always rely on the constant change of digital technology to keep us on our toes (Anybody else excited for Hubspot''s mystery release on September 9 th ?). 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology.
    [Hubspot] The True Stories Behind the Web's Coolest Content
    Section 6: Culture Code (HubSpot). HubSpot wanted to identify the traits that would make an employee successful in their company. Where did the inspiration for HubSpot’s Culture Code come from? The deck addressed the question: What are the attributes that make someone more likely to succeed at HubSpot? Hammer.
    [Hubspot] How IBM Used Inbound Marketing to Thrive in the Digital Age
    As defined by inbound pioneers Hubspot, inbound marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Those that do evolve survive, some even thrive. Just ask IBM. IBM and Inbound.
    [Hubspot] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Use the proper social monitoring tools like HubSpot’s Social Inbox to help discover and participate in the right conversations -- and then when you are participating in the conversation, make sure you''re doing plenty of listening. 'Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
    [Hubspot] 10 Super Tips for Managing Freelance Writers
    For more information, we like  HubSpot’s tips on hiring to the best of your advantage. 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Everyone’s using freelance writers.  If not, no worries.
    [Hubspot] 20 Amazing Examples Of Brand Content Marketing Hubs
    Hubspot. Hubspot has been a shining example of content marketing almost from the very beginning. The mantra at the heart of the Hubspot approach: answer all your customers’ questions. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.
    [Hubspot] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    HubSpot defines a business blog this way: “A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. According to HubSpot’s research, 43% of companies have acquired a customer through their blog. Here''s why. Every week new B2B websites are launched. They want a fresh look.
    [Hubspot] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    As Ginny Soskey, section editor of HubSpot’s marketing blog, notes in her post “ 10 Common Landing Page Myths: Busted ,” the ideal number of fields for a landing page form depends on the goals you’re trying to accomplish. After six months of using HubSpot’s Marketing Platform, customers converted 2.69
    [Hubspot] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Networking is a key reason for attending events -- in a recent HubSpot survey 76% of all respondents said that networking was their motivation for attending events. Or at least the ones hovering by the coffee machine.). Use them.
    [Hubspot] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
    In light of that change, my HubSpot cofounder Brian Halligan and I have released an updated and revised edition of the five-year-old Inbound Marketing book, called Inbound Marketing: Attract, Engage and Delight Customers Online. How To Grow With Inbound Marketing from HubSpot. 'A lot of things can change in five years.
    [Hubspot] The Hidden Costs of Content Marketing
    Marketo, Hubspot and Eloqua have been making noises about them for years. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? But wait, there’s more. That’s right, for free. Creation.
    [Hubspot] Which Works Better for Blog Conversion: A Standard CTA or a Full Form?
    Below you''ll find the results I recorded from HubSpot''s CTA App and HubSpot''s Forms App. also used HubSpot''s Attribution Report to determine how many new leads (compared to raw submissions) each post generated during those same one-week time frames, since new leads is one of the primary metrics our team is measured by.
    [Hubspot] 11 Actionable Writing Tips [+Examples]
    Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. To keep ahead in the blogging rat race, you need to be constantly improving your writing.
    [Hubspot] Inspirational Quotes From the World's Top CEOs [SlideShare]
    10) Brian Halligan, HubSpot CEO. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. The problem with business today? 1) Drew Houston, Dropbox Co-founder & CEO. mean, come on.
    [Hubspot] 5 Problems with B2B Marketing…and How to Fix Them
    'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Your Thoughts?
    [Hubspot] How to Develop an Unforgettable Voice in Your Writing
    As an example, let me share some data from HubSpot’s roundup of successful landing pages. Before I wrote this article, I spent a lot of time reading other HubSpot articles. even conducted a search to find out which of HubSpot''s articles were the most wildly popular over the past six months. It needs to be about one thing.
    [Hubspot] Your Leads Are Annoyed With You: Here's Why [Data]
    Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: 2014 Hubspot & Linkedin Survey ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). But never forget that behind every ebook download form and every demo request, there are real human beings.
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
    [Hubspot] The Best Career Advice We've Ever Gotten
    Lindsay Kolowich, Staff Writer, HubSpot Content. Pamela Vaughan, Manager of Optimization & Growth, HubSpot Content. Me (Corey Eridon), Managing Editor, HubSpot Content. Pretty much every HubSpot marketer will tell you the first piece of praise they got from CMO Mike Volpe was : "Nice job. sorry, boss). Keep going."
    [Hubspot] HubSpot Files for IPO: Solid Financials for a Young Company
    'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster). million for all of 2013 and by $0.9
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Infographics can also be easy to create: for just a few hundred dollars, you can hire a freelance designer on Enovato Studio or Odesk, use a site like Fiverr, or -- for the DIYers out there -- use HubSpot’s free infographic templates to make your own. Unfortunately, the sudden flood rarely happens. Of course not! link]. link]. link].
    [Hubspot] Do Content Marketers Need To Have Writing Skills?
    Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? First, I appreciate every comment I get. Absolutely.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Hubspot] Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot's CMO [Video]
    To answer big career questions like these, HubSpot CMO Mike Volpe put together the video below. 'Wouldn''t it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world? We want -- and desperately need -- support, advice, and guidance. Should I get an MBA? Thanks for watching!
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Hubspot] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. They just have a photo and a caption that contains a link.
    [Hubspot] The Importance of Personalization in BtoB Marketing today
    This has been a popular topic on both the Marketo and Hubspot blog. Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. If you can afford Hubspot or Marketo, great. 'Hey Tampa/St. Read it here. Marketing Lesson Learned from marketing Find New Customers.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. 'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Now, you want to GO, GO, GO!
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Hubspot] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts? 'Hear that? It''s the winds of change. Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got. Tweet. How Authoritative Is Your Content?
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Hubspot] 32 Blog Post Ideas for Your Next Article
    It’s a  tactic that’s worked well for HubSpot. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
    [Hubspot] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in HubSpot? 'A marketer''s job isn''t easy. You are right!
    [Hubspot] How to Become the Best Blogger in Your Niche
    Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. In addition, HubSpot discovered that bloggers with higher output had better lead generation results: So consistency leads to accumulation of content, and the more content you have, the more results you’ll get.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Note for HubSpot customers: These two tools can give you additional context to the data in your Keywords report.). 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.”
    [Hubspot] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. photo credit: DonkeyHotey via photopin cc // stages graphic: HubSpot To know, follow the buyer''s journey. This can apply to content developed for your buyers. Awareness. Decision.
    [Hubspot] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Signals - Email Tracking with HubSpot Integration. If you’re a HubSpot user, Signals offers integration with HubSpot, which can be immensely helpful for email marketing and prospecting. However, if you send an email to more than one participant, HubSpot does not have the capability to identify exactly who is opening it.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] Why You Need to Stop Neglecting Your Old Content
    Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Because of the high volume of content we create at HubSpot, it''s easy to believe that we would have more than one piece of content on the same topic. 'Raise your hand if this sounds familiar. Crazy, right? right?
    [Hubspot] Florida gets its own BtoB demand generation agency – Find New Customers
    I was once a guest on Hubspot TV and their Chief Marketing Officer Mike Volpe was amazed that one person can blog as often as dozens at Hubspot do.) 'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. Why does that matter? Content Marketing. Lead Nurturing. Lead Scoring.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Hubspot] The 4 Basic Elements of Inbound Marketing
    Marketing automation software, like Hubspot , provides you with an integrated platform to facilitate and analyze all of your inbound marketing efforts. 'We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Hubspot] The Best Conversation I've Ever Had While Running My Company's Live Chat
    Below is one of my favorite conversations I''ve had to date with someone on HubSpot''s live chat. In situations like this, I usually assume the person''s trolling me, so I''ll try to see if I can shift the conversation to something HubSpot-related. Visitor : I am very impressed with the depth of knowledge at Hubspot. support
    [Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
    HubSpot. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? Which metrics should you be watching?
    [Hubspot] Are QR Codes Dead?
    HubSpot customers: learn how to create a tracking URL for a landing page in HubSpot here.) 'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. Are QR Codes Dead?
    [Hubspot] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". To download the full guide, click here. BUSTED].
    [Hubspot] What Are Buyer Personas & Why Do they Matter?
    Here is a great example of a Buyer Persona from Hubspot and the Institute for Healthcare Improvement: Source: Hubspot Academy. 'When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot. Problems Faced.
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Hubspot] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Mike Volpe , CMO at HubSpot, encourages marketing and sales leads to take the following steps to remedy that: Encourage weekly meetings between Marketing and Sales. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The challenge is that this process needs to happen quickly.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Hubspot] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. 'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. Mind-blowing, right? See what I''m getting at? Great!
    [Hubspot] What Marketing Org Charts Tell You About The Business
    Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g The Right Marketing Structure.
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] The Week's Best Content About Content
    In this post, HubSpot VP of Content Joe Chernov explains exactly why infographics flop and how to make your next one a success. 'When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. and so on and so forth. Tweet. Tweet. Tweet. Find out in this post.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] How to Network Like a Natural at #INBOUND14 [SlideShare]
    Al Biedrzycki, Channel Marketing Manager at HubSpot. Sarah Bedrick, Program Leader at HubSpot. Corey Eridon, Managing Editor at HubSpot. Sam Mallikarjunan, Head of Marketing for HubSpot Labs. Beth Dunn, UX Writer and Editor for HubSpot. Ginny Soskey, Section Editor at HubSpot. What if you never say hello?
    [Hubspot] Hinge���s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] You���re Taking These Marketing Maxims Way Too Literally
    HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy.
    [Hubspot] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Multi Channel Lead Nurturing from HubSpot. 'Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This is where multi-channel nurturing comes in.
    [Hubspot] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 1) What Is Demand Gen?
    [Hubspot] 5 Data-Backed Twitter Tips You Should Know
    Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% For @HubSpot, tweets with statistics received 5.4% — HubSpot (@HubSpot) July 18, 2014.
    [Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Three hours and 26 minutes later, I got a phone call from HubSpot''s recruiter!
    [Hubspot] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    To get organized here at HubSpot, our email marketers came up with what we think is a pretty neat email marketing planning template that helps us (and hopefully you, too) keep track of which emails you''re sending to whom, the various A/B tests you''re conducting, and the high-level results of each email you’ve sent. Sound familiar?
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Use Twitter for Social Selling [SlideShare]
    HubSpot’s own Danielle Herzberg, senior sales manager, put social selling to the test and found three clever and effective use cases for Twitter selling. How Twitter Can Solve 3 Major Sales Challenges #SocialSelling from HubSpot. 'This post originally appeared on the Sales section of Inbound Hub. Very meta, social selling.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
    [Hubspot] Resistance to Change and Surviving Content Shock
    PR News and HubSpot cited it as one of the top talks of SXSW). PR News and HubSpot cited it as one of the top talks of SXSW). 'I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me? Let’s stick to the plan.”
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
    We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Rebecca Corliss , Head of Customer Marketing at HubSpot, says it''s because people perceive social networks like Facebook and OkCupid differently than they do most websites and products.
    [Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
    Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Do they come back?
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Hubspot] How to Consistently Keep Up With the Latest Social Media Trends
    HubSpot customers, you can create your stream right in HubSpot using Social Inbox. If you''re not a HubSpot customer, you can save searches directly on Twitter in a very similar manner. Tweets from https://twitter.com/HubSpot/lists/inbound-marketing-stars. It''s hard. 1) Create a stream on Twitter with popular hashtags.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Hubspot] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    This new infographic from HubSpot answers those questions and explains how inbound marketing can be the antitode to this whole problem. 'Did you ever stop to think about how much of your personal information is out there on the web? In fact, it gets way creepier. Ever heard of data brokers? Curious about how you look to these data brokers?
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Hubspot] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    Our own @HubSpotSupport account has become a new avenue for our customers to ask about features or quick questions -- it was spun of from the main @HubSpot account after that account started to receive a ton of support-related questions. Looking forward to more #HubSpotting questions at 9am GMT/4am ET tomorrow. Signing off for tonight!
    [Hubspot] 7 Skills To Look For When Hiring A Content Marketing Strategist
    When people ask me this question, I also refer to Hubspot’s hiring practice of looking for DARC skills: Digital, Analytic people who can Reach an audience with Content. Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. 'Content marketing is hot! agree!
    [Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software. HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Hubspot] The Fundamentals of Inbound Marketing [Free Training Deck]
    Comprehensive, Downloadable Training Presentation from HubSpot. 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? content marketing. permission marketing. internet marketing. online marketing. digital marketing. web marketing.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] 7 Silly Hashtag Mistakes No One Should Make
    According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Hubspot] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Alternatively HubSpot has put together a whitepaper on how to ensure your RFP matches your needs, but it’s a bit more high-level. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room. How to get started. Getting what you want.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] The Forgetful Person's Guide to Staying Organized at Work
    For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. 'At some point in our lives, we have to just accept who we are. Click it.
    [Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
    Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? I have included the text of each video.).
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Hubspot] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! 'Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth. Hate to break it to you, but you still forgot something. 4) Amplify Your Reach.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Hubspot] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Dharmesh Shah, CTO & Co-Founder, HubSpot. Brian Halligan, CEO & Co-Founder, HubSpot. Mike Volpe, CMO, HubSpot. ” — Joe Chernov, VP of Content, HubSpot. Dan Tyre, Sales Director, HubSpot. 'When do you feel most inspired? Lots of people feel most inspired at events. Cut it into wedges. ” ?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Hubspot] How to Get More People to Register for Your Next Event
    'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
    [Hubspot] Sales and Marketing Alignment Equals More Revenue
    In fact, organizations that establish strong alignment between their sales and marketing teams achieved 20 percent annual revenue growth compared to companies with poor alignment, which experienced a 4 percent decline in revenue, according to a HubSpot report titled, “The Complete Guide to Unifying Your Sales & Marketing Efforts.”.
    [Hubspot] 12 Best Slideshares of 2014 (So Far)
    8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. 'Late last year I shared the 25 best presentations  of the year on slideshare. And the article continues to be one of my most popular articles of all time! Here are some of my top picks: 1.  Garyvee is Awesome!). The Future of Business Models   from Jeremiah Owyang.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Hubspot] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 29, 2014. 4) Norming.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Hubspot] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    As you can see in the example below, we have an unsubscribe link in the footer of our emails, allowing anyone to quickly let us know that they''d like to stop receiving emails -- and the HubSpot software actually opts them out of receiving emails. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Hubspot] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 27, 2014. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. But what does right really mean? Let''s dig into it. Design
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Hubspot] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    As HubSpot Director of Training and Development Andrew Quinn explains it, “A candidate’s resume is their ad to me. ” There''s a fine line, though, warns HubSpot Recruiter Emily Kueffner. Infographic resumes are terrible,” says HubSpot Recruiting Manager Leslie Mitchell. Humans! Length. If they don''t.
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