[Hubspot] Positioning: Have You Found Your Focus?
    Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus. Marketing Tips agency relationships audience focus hubspot Rachel Kerstetter sonnhalter working with an agencyBy Rachel Kerstetter, PR Engineer, Sonnhalter. Check out the blog post here. ).
    [Hubspot] For the love of your customers: How a free coffee can make all the difference
    Speaking on the HubSpot Growth Show recently, Jason Bosinoff one of the founders of Airbnb explained the reasons behind the company’s exponential growth. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. It may have been a humble coffee – rrp.
    [Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
    [Hubspot] 4 Email Marketing Best Practices
    By offering your audience an incentive in your subject line, you can increase your open rates by as much as 50%, according to a HubSpot blog. When it comes to leads, the bottom line is that they need to be nurtured. moment where they finally become a customer. Ensure Your “From Name” is Recognizable and Trustworthy. Critical Tool.
    [Hubspot] Podcasting – Another Effective Way to Get to Contractors
    Alisa Meredith recently wrote a piece on HubSpot on why marketers should be using Podcasting and shows you that getting started is relatively painless. Marketing Tools Podcasts alisa meredith hubspot jay baer John Sonnhalter sonnhalter why use podcasting why use podcasting to reach contractors Be a guest on someone else’s podcast.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Hubspot] Wistia or Youtube?
    However, it can’t be integrated with HubSpot like Wistia can. Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers. In some senses, it’s the most interactive advertising method available to inbound marketers right now. The Pros of Wistia.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Hubspot] Want to Start a Podcast? Here's How to Do It [Free Guide]
    Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ". From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. Ready to get started?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    We''ve actually tested this theory at HubSpot. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.” At HubSpot, we ran an experiment where we replaced our longer form with a form that only showed four fields at first.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Hubspot] Why the Agency World Loved 'Mad Men'
    This post originally appeared on HubSpot''s Agency Post. To read more content like this, subscribe to Agency Post. In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. It has been an amazing trip through my adolescence and profession, as well as, our history and pop culture.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? Overall. Company Size.
    [Hubspot] Inside Airbnb: The Philosophy Behind Their Crazy Growth
    Airbnb''s head of growth Jason Bosinoff joined HubSpot CMO Mike Volpe on th is week''s episode of The Growth Show podcast. It''s better to have 100 people love you than 1,000 people like you. Jason Bosinoff, Engineering Manager, Airbnb [ Click To Tweet ]. There''s been no looking back since Brian Chesky and team launched the company in 2008.
    [Hubspot] How Content Personalization Fits into Inbound Methodology
    According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. One thing is clear: Inbound works and personalization reinforces it. Identifying Your Audience.
    [Hubspot] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
    [Hubspot] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Smart Content is a feature accessible to both Professional and Enterprise level HubSpot subscribers.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Hubspot] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    Go ahead an include lines like “We would like to build the new website on the HubSpot COS or WordPress, however, are there any other options we should be considering?”. 5) It Doesn’t Require Inbound Assets to be Created. So it’s finally time. You’ve decided your business needs a new website. but where to start? Your website is no different.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Hubspot] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    From these posts, you''ll learn how to approach advanced analytics situations and take your data analysis to the next level from a true expert. 3) HubSpot''s Inbound Certification. HubSpot offers a free inbound marketing certification for anyone interested in learning about how to implement inbound marketing in their business.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Hubspot] The Free Stock Photos You've Been Searching For [New Download]
    To help marketers avoid these headaches, HubSpot''s marketing team recently analyzed the most frequently searched stock photo keywords on the web. Finding the perfect free stock photo. what a feeling! Why is it so rare to find a free stock photo that''s the perfect fit for your blog post, email, or other piece of content? Seriously.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Hubspot] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. And we knew they were prospects because we were using Sidekick by HubSpot.). client-facing.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Hubspot] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    You''re going to take away CRO tactics built on a solid foundation of marketing psychology and proven in extensive testing by HubSpot and WordStream. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. You might find they pay off in a big way. Crazy, right?
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Hubspot] The 10 Weirdest Job Interview Questions on Glassdoor
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. But brain teasers turned interview questions are no longer exclusive to the search giant. Top-rated answer: "Zero.
    [Hubspot] The Business Case for Social Selling [Infographic]
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. If you haven''t started incorporating social media into your sales process, you''re not alone. According to a survey from PeopleLinx , only 31% of sellers currently use social to sell. Need some convincing?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Hubspot] 10 Myths About Lead Quality: Busted
    For instance, HubSpot’s Social Inbox tool allows you to see who is talking about your company as well as related topics, allowing you to engage with them from one easy-to-use portal. Your leads are the driver of your business. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data. Lead Conversion
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Hubspot] Why You Might Already Be in Ecommerce
    Some shopping carts even charge extra for to be responsive, which is part of all HubSpot subscriptions. The HubSpot servers load the images, videos and content faster than most self-hosted ecommerce solutions. 3) Personalization. Some of the biggest, like Magento, Shopify, and BigCommerce have integrations with HubSpot.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Hubspot] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    And for more great tips, resources, and inspiratoin, be sure to subscribe to HubSpot''s Design Blog.). When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. Teachers were constantly telling me to to "knock it off" and focus on my studies. Blown.
    [Hubspot] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. An Interview with HubSpot CFO John Kinzer. Q: How effective do you think inbound marketing is, from your own experience? Here’s a great example.
    [Hubspot] How to Create an Infographic in Under an Hour [10 Free Infographic Templates]
    also changed up the font style to match the rest of HubSpot''s content. Wouldn''t it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let''s face it -- skill -- than the written word.
    [Hubspot] Is Slack the Fastest-Growing Business App in History?
    Listen to HubSpot CMO Mike Volpe talk marketing, growth, and SaaS metrics with Slack CMO Bill Macaitis and decide for yourself. Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. billion.
    [Hubspot] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. What does all of this mean? have no idea. Your intentions are clear. You want to coast and sandbag your way through the second half.
    [Hubspot] HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration
    HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Removing the desks from the office has been the smartest decision we''ve made for our company''s culture," said HubSpot CEO Brian Halligan. Workplace collaboration has become a hot topic in the software and tech space.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Hubspot] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    His analysis uncovered the following three issues with our homepage and overall site: 1) It''s not clear what HubSpot is and what we sell. Historically, HubSpot''s been maniacal about clearly understanding and speaking to our buyer personas -- we have several that the whole company references daily. We needed to work on our homepage.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 31, 2015
    [Hubspot] The B2B Marketer's Guide To The World of Social Media Marketing
    You may or may not know that Social Media Examiner and Hubspot have both come out with comprehensive reports on social media marketing. Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn''t? If you''re anything like me then you definitely have!
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Hubspot] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website uses responsive design, like those on the HubSpot Content Optimization System (COS) , your website should already be prepared for the upcoming algorithm changes. This is a comprehensive and actionable tool to use if you''re familiar with some of the technical components of your website. 3) HubSpot''s Marketing Grader.
    [Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot. Image credit: i-SCOOP. What are the key elements of a successful business blog?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
    [Hubspot] emagine’s Employee Spotlight: AnnaMarie Tush
    Every time Hubspot put out a new white paper, you can bet I was reading it (was definitely a Hubspot fan girl #nerdalert.) We’re back with our third feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. As a kid, what did you want to be when you grew up? Blogs, Bloggin
    [Hubspot] What Life in Modern Marketing Looks Like: 13 Personal Stories
    What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. How does it actually feel to be a marketer right now?
    [Hubspot] 12 of the Best Guides and Sources for Free Stock Images
    Getty’s New Free Stock Photos Come With a Price by HubSpot. At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. That’s worth gold.”
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] A Simple Guide to Designing a Logo [Infographic]
    To help you get started, check out the infographic below from HubSpot and WA Promotional Products. I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we''ll always be able to recognize (even without the brand''s name attached). Design Business Daily
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] 15 Examples of Great Mobile Website Design
    Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. Now more than ever, businesses are focusing on creating delightful mobile website experiences.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] How a Good Content Strategy Can Repair Your "SEO Problem"
    Dharmesh Shah, HubSpot’s co-founder and CTO, summed up this point nicely in a post on Inbound.org. “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. But too often, the “SEO problem” isn’t SEO at all. The result?
    [Hubspot] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    referenced these posts in my research – SEO.com on having Multiple Domains, Hubspot’s take on Multiple Websites for Business, Search Engine Watch on Single vs. Multiple Domains. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. In general, I disagree.
    [Hubspot] Why Customers Crave Content Personalization
    According to HubSpot , even if consumers have no idea that they are engaging with personalized content, they still prefer it over non-personalized content. In fact, according to HubSpot , when people hear their first name, it causes them to become more invested in the situation at hand. Today, this is no longer the case.
    [Hubspot] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Hubspot] 6 Reasons Why Marketers Should Bet on Podcasting
    Be sure to check out HubSpot''s Growth Show Podcast ! There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Am I crazy? Maybe.
    [Hubspot] The Anatomy of a Successful Facebook Post
    The post below from HubSpot is an example of offering valuable educational content to your audience. This post is not promotional, and not even related to HubSpot’s offering, but it has a very high level of sharing among readers (1,000 shares). What kinds of posts get the best results, and how can you increase engagement? Social Medi
    [Hubspot] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. 70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog.
    [Hubspot] Painting a vivid vision of the future is easier than you think
    Cameron Herold was interviewed by Mike Volpe on the Growth Show Podcast from HubSpot. Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. For anyone who said there was no money in junk, they’re wrong.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Hubspot] Why We Acquired Rekindle
    As you may have seen , HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. HubSpot is committed to growth -- growth of our business, our employees, our industry, and most importantly, our customers. But how?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Hubspot] 12 Tools & Resources to Help You Create Better Buyer Personas
    We use the HubSpot Marketing Platform for that -- this information is available right with each person''s contact record. 8) HubSpot. For more information on how to use HubSpot contact records to build your personas, check out this resource. At first, creating buyer personas seems simple. Interviewing Customers. Here’s how: i.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Some good ones: " How to Connect with VIPs: 5 Tips for Cold Emails ". " The Step-by-Step Guide to 10X Growth for Any Blog ". " How to Create a Marketing Plan ". 9) Dharmesh Shah , Co-Founder & CTO of HubSpot. I''ve always been in awe of growth hacking. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
    [Hubspot] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    The Huffington Post partnered with well-known digital campaign management company HubSpot to analyze an incredible array of aggregated email data and identify seven key understandings, depicted in the infographic below. Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. Let''s clear that up.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 4) Perform attribution reporting. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Traffic? Check. Leads?
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Hubspot] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    If you look at this graphic Hubspot created from the 2013 State of Inbound Marketing […]. There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    HubSpot customers: Here''s how to create a tracking URL for a landing page in HubSpot.). Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] 14 Ways to Increase Your Clickthrough Rate on Twitter
    HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot).
    [Hubspot] 4 Steps To Align Your Sales Approach With Inbound Marketing
    other graphics: HubSpot Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here''s how to align the methods. Ah, the good old days. Back when it was a seller’s world. Remember when the buyer had to come to the seller to research their purchase? What made it so great? Information.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] A Vivid Vision for HubSpot's Content
    Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Destination: 2018. Just better.
    [Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    short description ( HubSpot recommends between 100-200 words ). Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. Want more control of the Pinning experience?
    [Hubspot] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    And in HubSpot’s 2014 Annual Report on Inbound Marketing and Selling 41% of the 3500 marketing and sales professionals were able to measure positive ROI for their content marketing efforts. In this final article, we’ll show you how to tackle synchronizing content and channels. Content is the new Holy Grail. Weave it all Together.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot] How to Grow Your Email List by Running a Contest
    We''ve seen this happen first-hand at HubSpot. We also wanted to get a larger reach from our contest, meaning we counted the following actions as extra entries: Following HubSpot on Twitter. Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that''s not all they''re good for.
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Hubspot] 5 Ways to Personalize Content for Anonymous Visitors
    With a CRM like HubSpot, you can create “smart rules” that allow you to deliver content that is tailored towards your visitor’s specific location. Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot] Creating Internal Buy-In for Inbound Marketing in Higher Education
    When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. You’re sold and ready to start implementing an inbound strategy for your higher education institution. Education
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot] How to Ace Your New Job in the First 100 Days [Free Ebook]
    Katie Burke , Director of Talent and Culture at HubSpot. Rebecca Corliss , Inbound Marketing Manager at HubSpot. Click to Tweet: "The First 100 Days: How to Succeed in Your New Marketing Job: [link] Free ebook via @HubSpot ! ". The first 100 days at a new company or in a new role are critical for your future success.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    Use your own blog as an example, cite this example of a compounding return from Tomasz Tunguz''s blog, or use this example from HubSpot. In the HubSpot example, you can see that over 90% of HubSpot''s blog leads come from old posts (i.e. Often, this will happen in our quarterly budget meeting. Talk About Assets. Why is that?
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Find an open spot?
    [Hubspot] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Hubspot] How to Learn Social Media Marketing: 41 Resources for Beginners
    Other Introduction ebooks by HubSpot:This step-by-step guide explains the reasons to created a LinkedIn company page, the anatomy of the perfect company page, and step-by-step instruction on how to setup a company page. Social media is one of those marketing channels that can be very powerful or very boring. It''s spamming. tweet this).
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Hubspot] What Happens After You Get a Bid on Shark Tank?
    There are so many companies out there that simplify things for small business owners -- and HubSpot readers should know about them. Whether you''re a budding entrepreneur or just interested in the startup world, you''ve probably heard of the reality TV show Shark Tank. photo posted by Boobypack (@boobypack) on Aug 16, 2014 at 12:37pm PDT.
    [Hubspot] 4 Examples of Effective Content Personalization
    According to HubSpot , 74 percent of online consumers get frustrated with websites when content appears that has nothing to do with their interests. One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Providing relevant and personalized content is the key to achieving this.
    [Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
    How to Optimize Your LinkedIn Profile for Social Selling via Hubspot. Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. Why LinkedIn Again?
    [Hubspot] Stop Trying to Find an Easy Way to Build Your Buyer Persona
    Last week, MakeMyPersona.com from HubSpot ? While I applaud HubSpot for helping to make persona distribution attainable, the positioning of the tool risks confusing marketers. touted as “quick and easy buyer persona development” ? popped into my social streams.  I wanted some of that and fast! Persona interviews are an art form.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success.
    [Hubspot] 5 Ways To Unite Sales And Marketing For Increased Revenues
    HubSpot, Marketo, Eloqua, etc.). Graphics courtesy of HubSpot Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. It all comes down to goals. Conclusion.
    [Hubspot] Maximizing the Effectiveness of Content Personalization
    According to HubSpot, there are three stages of the buyer’s journey. In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. In today’s digital marketing environment, a well-defined and executed content marketing strategy is an essential component to the success of any business. Takeaway.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Hubspot] Why Define? Persona-Based Content Marketing Personalization
    The Importance of Defining Personas mographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns,” according to Hubspot. There are a variety of different ways to personalize the web experience for the user. So far, we’ve explored only one— channel based personalization.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 10 Analytics Red Flags All Marketers Should Look Out For
    One of the first questions most new HubSpot users ask is "What report should I be viewing?" If you''re using HubSpot, you can find this information in the Keywords tool. The first place to look in HubSpot is the sources report-which gives you a great report on the number of Contacts and Customers that are coming from social media.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] How to Prove the Value of Inbound to Your CFO [Free Kit]
    Click to Tweet: "New kit from @HubSpot helps marketing leaders prove the value of #inbound #marketing to the C-Suite, especially CFOs. If you''re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. Your Chief Financial Officer (CFO). link] ".
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 7 Tips for Finding and Managing Amazing Freelancers
    You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. This is what HubSpot''s style guide looks like.). If it’s in your budget, a robust content management software ( like HubSpot''s ) can help you manage your content calendar, workflows, and freelancers.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 50 Examples of Gorgeous Homepage Designs [Free Lookbook]
    Here at HubSpot, we''ve created several resources that can assist you during the website design or redesign process (like this Excel workbook , and this SEO guide ). Two real designers here at HubSpot -- Anna Faber-Hammond and Samantha Siegel -- helped curate and write the entire thing. Software & Tech. Nonprofit. and more! Relax.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Hubspot] How Reporting on Revenue Can Improve Your Relationship With Sales
    And if you are a HubSpot customer, learn how you can report on revenue using HubSpot ! Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. Revenue reporting can help.
    [Hubspot] An Explanation of Channel-Based Content Personalization
    However, Hubspot argues that a “customized social interaction at the right time can be a powerful marketing tool.”. In a previous blog , we defined what content personalization is and why it matters. However, if you missed that post, personalization is all about making the content and web experience more relevant to the individual. Takeaway.
    [Hubspot] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
    On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Spread the Word: Join me on March 11 at 11 EST for the @HubSpot webinar on smart reporting: [link]. Analytics Daily
    [Hubspot] Marketing Personalisation with the Father of the Bride
    Likewise, Hubspot found that in a study of 93,000 calls-to-action and millions page views over a 12 month period, targeted calls-to-action had a 42% higher view-to-submission rate. "Although my schedule is very busy, I decided to take time out to write you a peronal reply". Or at the very least he was very, very funny. Well, sort of.
    [Hubspot] How B2B Marketers Can Get the Most Out of LinkedIn
    HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. You might view LinkedIn as the quiet workhorse of the social media world. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups. social media
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Hubspot] 2 Years, 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth Strategy
    On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with Will Dean, the founder and CEO of Tough Mudder. The world "culture" is a little misleading. People often think that it''s about having foosball tables and free beer in the fridge. That has nothing to do with the culture. Will Dean. Instead, 5,000 people showed up.
    [Hubspot] 15 Expert Tips on Accelerating Your Sales
    As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But eventually, one client signs on, and then another, and another. Aligned.
    [Hubspot] New European Social Media Benchmarks: How Does Your Company Stack Up?
    It''s time to benchmark your social media activity >> [link] via @HubSpot ". Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Tweet This]. Tweet This]. Tweet This].
    [Hubspot] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 3) Ad Impressions. To find out how to segment your contacts using HubSpot, read this blog post. In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better.
    [Hubspot] The Growth Show: A VC's Advice on Content, Cash & Churn
    Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster. Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
    [Hubspot] When It’s Not All About You…The Social Media Cocktail Party.
    recently took the Hubspot Inbound Marketing Certification where they discussed the cocktail party rule for sharing on social media, which I thought was really helpful. Hubspot. Lets face it, we all love to talk about ourselves and the same goes for brands.  Me, me, let me tell you about me. Social Media
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. Still not convinced?
    [Hubspot] Inbound 101: Three Major Inbound Components
    Not only that, according to Hubspot , blogging increases your traffic by up to 55 percent. Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people.
    [Hubspot] The Top 10 Best Resources to Learn About SEO
    HubSpot has a five-step guide that checks your website against your competition. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. So, how do you make sure your website appears in relevant search results?
    [Hubspot] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing. Creating buyer personas is an essential part of building a successful inbound marketing strategy. When it comes to putting together buyer personas, there is no one correct way to do it.
    [Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply.
    [Hubspot] How to Talk to Pretty Much Anyone About Pretty Much Anything
    But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. But it''s hard. Ask better questions to get better answers. On a Specific Role.
    [Hubspot] What's Your Sales Acceleration Formula?
    Last February I was in serious discussions with Mark Roberge , Chief Revenue Officer at HubSpot, about co-authoring a book. Yet HubSpot’s two founders brought him in to develop “scalable, predictable revenue growth.” In just a few short years, this start-up grew to $100 million in revenue. Here’s the fascinating part. Wild Card
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