• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. not, HubSpot’s editorial calendar template is a decent. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] Content Marketing Playbook: Strategy and Roadmap
    Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Hubspot] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2. Marketing ROI
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] What We Learned By Filming Our First B2B Case Study Video
    Some reasons for this, from a Hubspot post on visual content : 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. At Bizible, we realize that customers are our best salespeople. The page features logos, testimonials, and case studies from some of our happiest customers.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] A Rosetta Stone of marketing technology terminology
    What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms!
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    But losing SEO traffic can "crush" these companies, says HubSpot's Senior Product Marketing Manager, Marcus Andrews. First -- if it isn't obvious by now -- remove any pop-ups you've been using. "As inbound marketers, we rely on driving relevant visitors to content," says HubSpot's Principal Product Marketing Manager, Jeffrey Vocell.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
    Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars. Hiring marketers for your company is not an easy job. How to spot future marketing all-stars.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    This Ultimate Webinar Checklist from HubSpot is an incredibly valuable lead magnet because of how practical it is. Lead magnets are an effective technique for gaining a prospect's contact information. The problem is that these magnets can take a lot of time and energy to produce. The ultimate guide to housetraining a puppy. Conclusion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). What is a Snapchat Story?
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] 3 Ways to Boost Your Sales With an ROI Calculator
    HubSpot’s State of Inbound 2015 report found that demonstrating ROI is the #1 challenge marketers face. Here’s a simple one from HubSpot :  .  . 2. According to HubSpot’s report , today inbound marketing delivers 54% more leads than traditional outbound marketing. If you haven’t read that, go check it out. I’ll wait. Used cars?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Hubspot] 9 Reasons Why Your New Business Program Is Failing
    Consider starting off with free or inexpensive project management software, like HubSpot's free CRM , to see if it can help your team stay on top of your new business goals. 7) You don't figure out why a pitch was rejected. A whopping 66% of agencies have no plan in place to develop new business. This isn't a wish list.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Hubspot] 3 Tips for Mastering Inbound Marketing
    Hubspot has a series of great templates that guide you through what information you need to build a solid client persona.  So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients. 
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Hubspot] What’s the role of a content strategist?
    In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week. The companies that are already meeting this schedule are receiving over three times the number of than companies that publish only once or twice per month.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Hubspot] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    This is why HubSpot and Kissmetrics are joining forces to teach you How to Advertise Effectively in Today's Digital World. Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception. Want to join us?
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    Lindsay Kolovich, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How Google Analytics Ruined Marketing. Dave Gerhardt, Drift.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Hubspot] How to Write Better Headlines for Your Facebook Ads
    With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    Last year, HubSpot wrote that having multiple Facebook pages was one of the “ 13 Facebook Mistakes To Avoid.” The As Facebook has evolved, so have the publishers that rely on it for traffic. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages. Even The New York Times maintains more than 20.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot] 114+ Copywriting Formulas to Get Traffic & Leads
    HubSpot’s Twitter Formulas. These formulas for writing the best Tweets from HubSpot are also worth checking out. To find more about this formula, check out HubSpot. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. Check out the guide below! Most Popular.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot] 5 easy steps to building ongoing thought-leadership content
    Hubspot has a decent process for building buyer personas outlined here. 3. The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. Start with a content audit.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Hubspot] 5 Strategies to Build Trust and Sell Through Email
    At the end of 2014, HubSpot ran an article reporting on the trend of human-to-human marketing. This is one of my favorite things about HubSpot — that we have the ability to keep forms short while gradually learning more about subscribers. This dream isn’t necessarily a pipe dream. But this article isn’t going to overview theories.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Hubspot] How to Become a Respected Influencer in Your Industry [New Ebook]
    Learn how to build your influencer strategy with the help of our brand new ebook How to Become an Influencer in Your Industry , co-authored by HubSpot and LinkedIn with a foreword from well-known industry influencer Jeff Bullas. Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Hubspot] 9 Signs It's Time to Grow Your Content Team
    Gather advice from a former HubSpot Editor here or tips on how to quickly improve any piece of writing here. 3) Research leaves little room for production. What You Can Do Right Now: Use social publishing tools (like HubSpot ) to streamline promotional efforts. Is your team experiencing growing pain? or maybe even a few?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Hubspot] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Marketing publications such as HubSpot , MarketingProfs , and Moz offer industry specific courses on the latest trends. In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive. Enter the age of inbound marketing.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Hubspot] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Amanda Zantal-Wiener, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Ways to Build Credibility When You’re a New Leader. Congratulations!
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Hubspot] How to Create Content for Every Stage of the Buyer's Journey
    That's why the most effective types of content in the evaluation stage are things like expert guides, webinars, live interactions, and whitepapers that compare your features and benefits with that of your competitors, like this one comparing HubSpot to WordPress. The last example comes from HubSpot. Defining the Buyer's Journey.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 11, 2016
    [Hubspot] Inbound 2016: Everything You Need To Know
    It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. The Inbound conference. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. The post Inbound 2016: Everything You Need To Know appeared first on MLT Creative.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Hubspot] 7 Ways to Build Credibility When You're a New Leader
    HubSpot’s VP of Sales, Pete Caputa, writes more about that here.). At HubSpot, for example, we follow the philosophy of solving for the customer first. Even if you’ve been with your company for years, writes HubSpot Principal Marketing Strategist Sam Mallikarjunan, “it’s probably been a while since you went through new hire training.”
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Hubspot] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly. Here's this practice in action on HubSpot's Facebook Page : 4) Use videos to promote lead gen offers. If you're a HubSpot customer you can integrate Facebook Lead Ads directly with your HubSpot account. billion (1.03
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Hubspot] 13 Networking Mistakes You Need to Stop Making
    Katie Burke , HubSpot's VP of Culture and Experience, wrote in her article about networking. Multiple people. "A lot of people use networking as an opportunity to hard-sell themselves," said Hannah Fleishman , marketing lead on HubSpot's product team, in an email. And best of all, it pays significant dividends over time. My advice?
  • FATHOM  |  MONDAY, AUGUST 8, 2016
    [Hubspot] Don’t Be Traditional, Be Transformational: Leading Marketing Change, Part 2
    Statistics courtesy of Hubspot : In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Most marketing teams have made the transition from traditional to digital already. At least, they have in theory. MindFire ).
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Hubspot] Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]
    For startup marketers looking for simple tools and resources to make themselves an even more effective and efficient marketer, Flatiron School is teaming up with HubSpot next Wednesday to host a webinar that will help startups learn: How coding ability can be leveraged in digital marketing. Want to tune in? When : August 9th at 12 p.m.
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Hubspot] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    Brittany Gellerman, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Improve Your LinkedIn Profile and Presence [Infographic]. Andrew C.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Hubspot] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. 5) Share your messaging with everyone.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Hubspot] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. A few recent examples include: The historical blog optimization project which increased organic search views of old blog posts by an average of 106%. And the best part? Unbounce.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] The 7 Attributes of Highly Effective Lead Generation
    realize that a large focus has been on inbound (Thanks, Hubspot!), and that should absolutely be our goal, but the competition is so high that if you can’t afford the six to 12 months that it’s going to take to build the inbound audience, you may need to consider paid search to drive traffic to your content. Top of the Funnel Content. It can.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] Busting the Top 3 Google AdWords Myths
    What's even bettter, HubSpot now makes it simple for inbound marketers to create, measure, and optimize their ads right in the HubSpot Dashboard with their new Ads Add-On Product. If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. AdWords
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] How to Figure Out If You're Ready for a Career Change
    And of course, HubSpot offers a free marketing certification course that’ll teach you the fundamentals of inbound marketing. A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding. But it’s also usually hard, stressful, and risky. Still no luck?
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] How to Turn Your Blog into a Lead Generating Machine
    In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. Worst case scenario?
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Here are two great examples from my HubSpot colleagues Brittany Leaning and Eric Peters : Their headshots are framed correctly, well lit, give off personality, are visible and noticeable even in something like a Twitter feed (see below), and stand out from the crowd -- especially thanks to that orange background. Check it out below.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Hubspot] How to Measure Your Sc hool's Marketing Funnel
    At HubSpot, we call all this the waterfall. Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you're even seeing a boost in enrollment already. It's working! It must be working – right? You can discover where it's strong and where it's weak. Meaty content.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Hubspot] The Five Best Infographic Creation Tools and Services
    ” —  HubSpot. Showcase reviews:  Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. HubSpot. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Google Review Count:  3,600,000.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Hubspot] How to Be Creative When You're Not Naturally Creative
    Brian Halligan, HubSpot's own CEO and co-founder, is a big advocate for naps at the workplace. Be sure to check out HubSpot's own list list of recommended productive playlists. "Everything’s already been thought of.". "I don't even know where to start.". "I’m just not a creative person.". But it may be that were looking at it wrong.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Hubspot] How to Use Social Media at Every Stage of the Funnel [Free Guide]
    That's why HubSpot and Bitly joined forces to bring you How to Use Social Media at Every Stage of the Funnel. Consumers turn to social media when making a purchase -- that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates. Social Media Daily Promo
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Hubspot] Top 10 B2B Marketers to Follow for Expert Insights
    Currently the CEO of VaynerMedia , he regularly shares insights on how marketers in operations can effectively apply data, and he is an integral part of HubSpot’s push to change the way businesses market and promote their products and services. What does it take to climb the ranks of high-profile B2B marketing experts? Website ] [ Twitter ].
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Hubspot] A Step-by-Step Guide to Advertising on Instagram
    Here at HubSpot, we like to name them in this format: Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. 3) Choose your audience. With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say? Gender.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Hubspot] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! Dreamy.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. We recommend a PDF format, though.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] The Compounding Power of Content Marketing
    Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. Content Marketing
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] The 4th Reason for Content Marketing: A Profit Center
    HubSpot anyone?). This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Hubspot] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    Lindsay Kolowich, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Hubspot] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Hubspot] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! Dreamy.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Hubspot] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! Dreamy.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Hubspot] How to Say 'No' To Your Boss
    Unless your boss uses the HubSpot Sales Chrome extension , that is. Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team. In the end, that reflects poorly on you -- and that's not fair. Ask questions.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Hubspot] How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
    To help you out, HubSpot & OnPage.org teamed up to bring you these best practices in the form of a handy 30-day planner. Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. More specifically, you'll learn: How to standardize your URL structures to increase ranking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Hubspot] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    HubSpot customers: You can learn how to install a robots.txt file on your website here , and learn how to customize t he contents of the Robots.txt file here. If you're a HubSpot customer, this is super easy -- click here or scroll down for those instructions specific to HubSpot users. Say what?! Stay with us, folks. Why not?
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Hubspot] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    In the Marketing industry this would be: Hubspot, Content Marketing Institute, Moz. Today I will explain step by step how to write a blog post that will drive 300+ backlinks. Let me introduce you to one of my favourite strategies – The Stats Post formula. love it because of its simplicity. Let’s dive right in. Let’s look at data from Ahrefs.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Hubspot] Are Ads Worth the Investment? [Free ROI Calculator]
    To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. Bingo.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Hubspot] Personalized content for more effective content marketing
    You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    And here's the mobile version: HubSpot Customers: If your website is on the Content Optimization System (COS), then your site is already mobile-friendly from a technical point of view. The HubSpot COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. Ready to get inspired?
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Hubspot] Everything You Need to Know About Social Video Marketing in 2016 and Beyond – Opentopic
    According to HubSpot, The post Everything You Need to Know About Social Video Marketing in 2016 and Beyond – Opentopic appeared first on Opentopic. In marketing, video is an opportunity you can’t afford to pass over. Mobile consumers share video like crazy–92% of them, in fact. Marketing ROI Cmo marketing roi
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Hubspot] Best Practices for Conversion Rate Optimization
    Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization.  .  . This will waste time. Now, on to execution ! BEFORE:  .
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Hubspot] Everything You Need to Know About Social Video Marketing in 2016 and Beyond
    According to HubSpot, The post Everything You Need to Know About Social Video Marketing in 2016 and Beyond appeared first on Opentopic. In marketing, video is an opportunity you can’t afford to pass over. Mobile consumers share video like crazy–92% of them, in fact. Marketing ROI Cmo marketing roi
  • SALES ENGINE  |  THURSDAY, JULY 14, 2016
    [Hubspot] Cutting Through the Content Clutter
    Even a year ago, I was espousing the need to build a greater library of content that continues to produce leads in accordance with the Hubspot and Moz studies on post volumes conducted around that time. Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. They were tailored.
  • INFER  |  THURSDAY, JULY 14, 2016
    [Hubspot] Infer’s Automated Form Monitor for Marketing Operations
    This feature is especially helpful if you are currently using a marketing automation platform like Pardot or HubSpot. Infer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. Form Page URL. Form Action URL.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Hubspot] What Does the Future of Facebook Advertising Look Like? [New Data]
    And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. While the content your business creates is important, delivering it to the right people is easily half the battle. Additional functions help you build credibility and relevance when users see and interact with your ads.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Hubspot] Lead Change and Transform Communications with Nurture Marketing
    Take these statistics courtesy of Hubspot as proof—though they’re just the tip of the iceberg: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. The times, they are a changin’. The prerequisites for a company to be successful have intensified. And the corresponding tool is marketing automation.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Website CTAs/pop-ups. Social. Email. Content loading
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Hubspot] The 14 Best Marketing Automation Tools
    Showcase reviews:  SnapApp. 2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS. 4) Programming. HubSpot also put together a list of resources and tools to help improve writing. Do you have what it takes to succeed in today's modern marketing world? Technical & Creative Skills Every Content Marketer Should Master.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Hubspot] 6 Parts of Your Marketing You Should Always Be Optimizing
    It probably goes without saying, but we’re huge fans of optimization here at HubSpot. But we also know that optimization can be exhausting. Cognitive Technology Cmo cognitive technology
  • SNAPAPP  |  FRIDAY, JULY 8, 2016
    [Hubspot] SnapWrap: New Research, Client Freakouts, Journalism, and More!
    Karl Sakas, Hubspot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Diffuse a Client Freakout. Journalism and Content Marketing Need Each Other.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Hubspot] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Eventually, the turn-around got to him. was a thing.”. Something different. Content. Workflow.
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Hubspot] How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
    According to HubSpot , 59 percent of 18-to-24 year-olds either have an ad blocker already installed, or have plans to get one. If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. Nothing is sacred, it seems.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Hubspot] 12 Tips for Writing Clickable Search Ad Copy
    According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. What Is a Search Ad? Join today!".
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] 77 Blogging Stats to Improve Your Blogging Strategy
    25.1% of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Blogging & Lead Generation. 1. Source ). 2.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new  predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. Another approach we’ve seen is giving the lowest-scored leads to your newest reps.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. Another approach we’ve seen is giving the lowest-scored leads to your newest reps.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
    If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel. Want to join us? ET // 11 a.m. Where: Live Google Hangout.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Hubspot] 5 Tips to Help Close That Sale
    Adding a personal touch can increase your click through rate by as much as 14%, and boost your chances of converting by 10% (research by HubSpot ).  . Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.”. Exude Confidence.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Hubspot] Which Content Marketing Formats Are Most Effective?
    We explore HubSpot content marketing data to find out. Opentopic blog >> opentopic.com Which content types are most effective when running an inbound marketing campaign? What Content Should You Be Creating? Content marketing is a well established driving force behind Inbound marketing campaigns. Marketing ROI Cmo marketing roi
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 1, 2016
    [Hubspot] HubSpot Email Marketing Certification: What You Need To Know
    HubSpot is back at it again with another marketing certification. Like all HubSpot’s certifications, the email certification is free and can be taken […]. The post HubSpot Email Marketing Certification: What You Need To Know appeared first on MLT Creative. This time it’s on email marketing.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Hubspot] SnapWrap: Culture Fits, Selfies, and More!
    Corey Wainwright, Hubspot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Epic Failures in Content Marketing and Why They Failed. Parker T.,
  • HG DATA  |  THURSDAY, JUNE 30, 2016
    [Hubspot] Technology to Supercharge Your Business
    Sidekick by Hubspot (Freemium) is a Microsoft Outlook plug-in that provides HG Data greater visibility and insight into exactly who is opening and clicking links in our email marketing campaigns. What’s your advice for supercharging small business growth? Well, HG Data made the cut. But there’s a bit more to this story. It’s no secret.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] The Ultimate List of HubSpot Pros & Cons
    Opentopic blog >> impactbnd.com What should I be when I grow up? Where should I go to college? What marketing automation software should I use? — Ok, maybe the last one isn’t as common, but if you’re reading this, it’s surely a dilemma that strikes a chord. Marketing ROI Cmo marketing roi
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 29+ Actionable Content Writing Tips [+Examples]
    Source: Hubspot. Source: Hubspot. HubSpot Click To Tweet. Source: HubSpot. Source: HubSpot. HubSpot Click To Tweet. Source: HubSpot. HubSpot Click To Tweet. Source: HubSpot. To do this, working on improving your writing is an important step. Make Your Content Actionable. Avoid Verbosity.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 8 Great LinkedIn Groups for B2B Marketers
    Why it’s great:  The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. B2B Technology Marketing Community. Mobile.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    For more on how to use Snapchat -- as well as a look at how HubSpot uses the platform -- check out this post. Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). We all know that website traffic doesn’t necessarily immediately translate into paying customers. Most online visitors don’t convert from the get-go, as some prospects need more time before moving further along the sales funnel. Attract. Convert. Close.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Busted! 23 Marketing Myths Held By (Some) Industries
    In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. Don’t get us wrong. This myth is actually backwards.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] The Complete Guide to Instagram Advertising [Ebook]
    To help you learn more about how to effectively advertise on Instagram, HubSpot teamed up with Iconosquare to bring you The Essential Guide to Instagram Advertising. As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. That's a whole lot of action.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Hubspot] Copywriting: The Ultimate Guide
    How To Write A Marketing Email: 10 Tips For Writing Compelling Email Copy | Hubspot. Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Chapter 6: Copywriting Tools.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 27, 2016
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content.
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