• HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] How Advertising Makes Us Buy [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish. So what's the solution?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 6 Science-Backed Playlists for Improving Your Productivity
    When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". All it takes is the right Beyoncé track and I go from idle to uber productive. The lesson?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    Using Facebook's build-in targeting , they designed and launched an advertisement geared entirely toward people who work at HubSpot, encouraging us to join their office space. It's easy to hate on online ads. Most of them are pretty awful. But thankfully, not all online ads are bad. First step to creating awesome ads? See some great examples.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Hubspot] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? The Common Cold Call Is An Epidemic Problem. Blog 1-2 times weekly.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Hubspot] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    HubSpot customers: Click here to learn more about running attribution reports in HubSpot.). HubSpot customers: Click here to learn more about creating a contacts report in HubSpot.). Image Credit: HubSpot's Academy Blog. That's where lead scoring comes in. Sounds easy, right? How many offers did they download?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Hubspot] 20 Signs Your Business Needs A Facelift
    But, as Nicole Denton notes on HubSpot, it also has to be “well-designed, easily navigable, engaging.” In fact, a study conducted by Stanford discovered that “75% of people judge the credibility of a company based on the design of its website.” Instead, you may just have to give your business a facelift. Here are twenty of them.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Hubspot] How to Find and Target High-Value Keywords for Your Business
    worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. HubSpot customers , you can use the HubSpot software to easily brainstorm, implement, and track your keyword strategy across all the content on your website.). Sweet!
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Hubspot] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. When setting up a paid Facebook ad, there are a lot of boxes to be checked. With more than 1.4 Ad sets.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Hubspot] Blog More To Sell More
    Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. took charge of my destiny.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? Content Marketing
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Hubspot] Designing a Website Blueprint: How to Create Your XML Sitemap
    HubSpot customers: HubSpot will automatically generate your sitemap.xml file when you publish new pages and make changes to your site. You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap. Image Credit: Wikimedia. Let's dive right in.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Hubspot] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting. Finding a time for a group of people to meet can be a nightmare.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Hubspot] Why Your Employees Are About to Quit (And What to Do About It)
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Whenever someone quits their job, it can really shake up a team's dynamics. Remaining employees might find themselves scrambling to cover the extra work for weeks or months until someone new gets hired. The main reason? The U.S.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Hubspot] What is an Inbound Marketing Campaign?
    According to HubSpot , inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Hubspot] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. The results indicated that the average weight of a page on the HubSpot COS was 2.43 MB. When it comes to your website pages, size matters. cssmin.js.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Hubspot] Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]
    Source: Gleanster Research via HubSpot). Source: MarketingSherpa via HubSpot). Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. TOFU - MOFU - BOFU -. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Hubspot] 16 Tweetable Quotes From Seth Godin on Being Remarkable
    The "R" in HubSpot's culture acronym "HEART" stands for "Remarkable," but the word isn't just a stand-in for "awesome" or "great." We really mean it -- we like to surround ourselves with people whose work and attitude are so exceptional they prompt remarks. Be remarkable. 11) “Quit or be exceptional. Average is for losers.”. Change is.”.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Hubspot] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    It's easier to see in an example taken from my colleague over on the HubSpot Sales Blog : After declining for months, Jean tried a new tactic to increase ROI. Even after years of learning it in school, grammar is just one of those things people still mess up. It's hard. that is, if you've even realized you made a mistake in the first place.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Hubspot] 10 Excellent Landing Page Design Examples
    Example 10: HubSpot. Why wouldn’t I include a HubSpot landing page design example in this list? So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Example 1: Instapaper. This landing page is super simplistic! Example 4: Wistia.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Hubspot] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    HubSpot examined 93,000 calls-to-action over a 12-month period and found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K.
  • SYNECORE  |  WEDNESDAY, AUGUST 19, 2015
    [Hubspot] Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
    As Lindsay from HubSpot Academy explains, “Instead of interrupting people with television ads, they might create videos that potential customers want to see. In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    photo credit: Dinh Huynh via photopin cc  | graphics credit: HubSpot. Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don’t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. However, the waltz is essentially three steps.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Hubspot] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    HubSpot’s Digital Publishing Benchmarks Report tackles these, and many other questions, head-on. Data from HubSpot points out however, that this type of success is rare, with a mere 10.9% of respondents in the Benchmarks report citing subscriptions as their greatest source of revenue. Media leaders provide more than platforms. Media
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Hubspot] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    In fact, in the inaugural HubSpot Research report, Compounding Blog Posts: What They Are and Why They Matter , analysis of traffic from nearly 20,000 customer blog posts showed that compounding posts generate the same traffic as six ‘decaying’ blog posts. Sounds like a pipe dream. right? Turns out, this isn't a pipe dream after all.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Hubspot] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Note : For customers hosting your website with HubSpot, you automatically get responsive design included with your COS Website. Marketers were anxious. Fear mongering abounded.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Hubspot] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    In this free ebook , Google and HubSpot have paired up to teach you how to plan, create, promote and measure your campaign, including: How to organize ideas and collaborate with your team. When you don’t have the right system in place, running a marketing campaign can be messy business. That’s where Google Apps comes into play.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Hubspot] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Here's a brainteaser for you: How many Lego bricks do you think exist in the world? Millions? Billions? Trillions? How about hundreds of trillions? In 1999, it was named "Product of the Century" by Fortune Magazine. 1930s – 1940s.
  • HUBSPOT  |  SATURDAY, AUGUST 15, 2015
    [Hubspot] Can You Guess the Brand Behind These Clever Product Descriptions?
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. product description should sell. That doesn't mean it has to be boring. Sometimes, the best way to persuade is through clever and intriguing copy -- words so enticing they make even the most mundane products seem exciting.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Hubspot] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    HubSpot customers: Want to know which email clients are most popular for your specific audience? Here's how to do it in HubSpot. HubSpot customers: Learn how to test your emails here. Email marketers don't have it easy these days. Feeling overwhelmed? Don't let all the nuances between email clients and devices get you down.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Hubspot] 10 Great Writing Books & Tools For B2B Content Marketers
    The free generators I use regularly are: HubSpot Blog Post Title Generator. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Content Marketing Books.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Hubspot] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] Color Theory 101: How to Choose the Right Colors for Your Designs
    And yet, I’m doing data visualization at HubSpot, where I spend most of my days creating infographics and other visuals for blog posts. When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? And so can you.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] The History of Happy Hour: Inside the Popular Post-Work Tradition
    These days, many modern companies and startups are offering up generous office drinking liberties -- from Yelp's headquarters in San Francisco to HubSpot's office here in Cambridge. Ah, happy hour. You made it. You earned this. Time to treat yourself to something in a frosty mug. In fact, it actually all started out at sea. Source). Source).
  • SYNECORE  |  TUESDAY, AUGUST 11, 2015
    [Hubspot] Inbound Marketing : Out with the Old, In with the New [Infographic]
    State of Inbound Statistics - HubSpot 2014. - 45% of respondents cited inbound as their primary source of leads vs. outbound 22%. Finding it hard to track return on investment with your outbound marketing efforts? Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.
  • FATHOM  |  MONDAY, AUGUST 10, 2015
    [Hubspot] How NOT To Write a Prospecting Email, Part III
    In fact, within an hour another random outbound message tried to sell me Hubspot subscriber data by dropping another “RE:” subject line on me. I woke up this morning knowing I would be writing a blog post today. wasn’t sure what the topic was going to be, and then, voilà! Error #1. Cold senders offer neither. Error #2.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Hubspot] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x Quality or Quantity? ” But we all get the answer wrong.
  • HUBSPOT  |  SUNDAY, AUGUST 9, 2015
    [Hubspot] Why Do We Daydream? The Unexpected Benefits of Zoning Out
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Why do our best ideas seem to come out of the blue? In part it's because when we're doing things that don't require a whole lot of concentration, such as taking a shower, we're allowing our minds to wander freely. Working Memory.
  • HUBSPOT  |  SATURDAY, AUGUST 8, 2015
    [Hubspot] Sales Rep Confessions: 8 Weird Things They've Done to Close a Deal
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. What would you do for a Klondike bar? Well, I guess it depends on how badly you want an ice cream sandwich at that moment. Most of us probably wouldn't stick our neck out all that far. started at $35k, and he came back with $32k.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Hubspot] The Easiest Way to Implement Inbound Marketing
    It’s built by HubSpot; they’re an inbound marketing automation software company and this is their Website Grader [still in beta, so be nice]. Once again HubSpot is here to save your a$$ a boatload of time and energy. By now you probably think I’m getting paid by HubSpot to write this article… [SPOILER ALERT] I’m not. Thanks!
  • JUNTA 42  |  SATURDAY, AUGUST 8, 2015
    [Hubspot] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
    In this week’s episode, Robert and I discuss the ridiculous way that HubSpot handled a recent scandal with a “tell-all” news release. To make matters worse, HubSpot published a ridiculous news release that airs its dirty laundry in public. We wrap up the show with a #ThisOldMarketing example of the week from American Bee Journal.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Hubspot] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. If you’re a HubSpot customer you can do this using an Attribution Report ( check out the step-by-step guide here ). When HubSpot put this theory to the test, the results were incredible. We get it.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Hubspot] Decentralized Content Marketing: The Latest Trend We Need to Face
    My company, HubSpot, has over 1.5 The app integrates with HubSpot and Buffer social media tools so that regardless of where the content you’ve shared is published, there will always be a path back to your company’s site, your personal writing, or other articles and pages you personally find important. Ok, that’s not entirely accurate.
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Hubspot] 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)
    Become a certified inbound pro with HubSpot's free digital marketing course. For those of you who have struggled to find images to use, HubSpot has 550+ royalty-free stock photos to download for free. We’ve all been there. You click on a blog post about marketing tips. Sometimes, we don’t like the tone or the style. You’re not alone.
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Hubspot] #TorieGoesINBOUND: How One Eager Marketer Hustled Her Way to INBOUND
    And while it's easy to allow this shift in perspective to sideline our aspirations, Torie Sullivan wasn't willing to make this kind of sacrifice when it came to her mission to attend HubSpot's INBOUND event. After graduation, Sullivan went on to land a job as an inbound marketing strategist at TSL Marketing , a HubSpot Agency Partner.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Hubspot] 7 Must-Read Tips To Simplify Content Marketing Planning
    For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors. Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Hubspot] How To Create B2B Website Content That Sells
    According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog. 7. In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Will they know what to do next?
  • HUBSPOT  |  WEDNESDAY, AUGUST 5, 2015
    [Hubspot] The Science of Sleep: What Happens During the 5 Stages of Your Sleep Cycle [Infographic]
    HubSpot teamed up with Market Domination Media to create the infographic below. Until the 1950s, most people thought sleep was an entirely passive activity. Nowadays, we know that our brains are actually very active when we're sleeping. Some scientists say it’s because neural circuits replay important memories when we sleep. Check it out.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Hubspot] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    If your website's built on the HubSpot CMS, you don't need to worry about configuring a viewport. If you're not using an integrated solution like the HubSpot CMS , you'll have to manually check to make sure your landing pages, site pages, and blog have this viewport tag so they're mobile-friendly. You're stumped. What's a Viewport?
  • SYNECORE  |  MONDAY, AUGUST 3, 2015
    [Hubspot] How to Setup Workflows in HubSpot
    Create a smart list in HubSpot that will populate all of the individuals completing the action you are nurturing your contacts toward. After writing the emails in HubSpot, select “Send Email With Automated Workflows” to activate them for sending. Now it is time to actually build out your workflow within HubSpot. Happy Nurturin
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Hubspot] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
    HubSpot customers: Learn how to create streams in the social monitoring tool here.). English music producer Simon Cowell once told Rolling Stone Magazine , "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant.". and Europe. How do they use YouTube for advertising? Quickly.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Hubspot] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    While a few modern content management systems like HubSpot implement speed-enhancing options out-of-the-box, the more common systems like Wordpress and Joomla require a little manual labor to get up to speed. HubSpot, for example, already minimizes your CSS by default whereas Wordpress or Joomla do not. IIS Caching. Apache. Conclusion.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Hubspot] The 2 Things You Must Nail For Lead-Generating B2B Content
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? focus on two things can help it all fall in place. So how do you get a handle on it?
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Hubspot] How to Repurpose Your Social Media Content [Live Webinar]
    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets. Here are the details: Who : HubSpot & Likeable Local. Turn a webinar into an ebook and a full social media campaign. Want to tune in?
  • HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Hubspot] The 14 Coolest Beer Label Designs You've Ever Seen
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions. Not anymore. So which breweries have come up with those really standout designs? Honey.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Hubspot] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The buyer is ready.
  • HUBSPOT  |  SATURDAY, AUGUST 1, 2015
    [Hubspot] How to Work the Room at Your Next Networking Event [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Perhaps it was to find new business, network with peers in your industry, or close a deal. Office Life Professional Development Daily
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Hubspot] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. For HubSpot customers, you can easily keep an eye out for these instances by creating custom streams using the Social Monitoring tool.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Hubspot] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Hubspot] Changing the game for Intelliflo - an inbound marketing case study
    This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations. It was expensive, untargeted and the sales team was shooting in the dark.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Hubspot] Changing the site and changing the game for Intelliflo
    They needed to rethink things and get onboard the Hubspot Inbound approach! Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Hubspot] Top Free Tools To Jumpstart Your Content Creation
    HubSpot’s Blog Topic Generator. Businesses need to create new content at an unprecedented rate. Seventy percent  of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s  2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. BuzzSumo.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Hubspot] How to Write an Author Bio That Doesn't Suck
    HubSpot's own Lindsay Kolowich does a great job customizing her bio: By fine-tuning it to resonate with the summer season, Lindsay's bio stands out against the generic messaging we've grown used to seeing. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Read on.
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Hubspot] Does Truth Belong in Marketing?
    ” The idea here, coined by HubSpot’s Brian Halligan , was that you would attract customers to your site and your business by offering them valuable content. Markets may be conversations  (I prefer to think of them as metaphors), but those conversations are driven by one thing: Scarcity. ” Enter the Empowered Buyer.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 28, 2015
    [Hubspot] Is Your B2B Marketing Delighting Customers?
    This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt. Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye opening experience. B2B Customer Relation
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Hubspot] 10 Marketing Over Coffee Podcasts You Should Check Out
    According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by  John J. Wall and Christopher S.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Hubspot] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    HubSpot and Wistia have teamed together to bring you an interactive guide. Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? That's value.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Hubspot] How to Keep Track of Your Leads with HubSpot's Sidekick
    Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. For HubSpot users, this data can be saved into the CRM with just one click. As a salesperson, I am always wondering what I can do to be more efficient with my time.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For the click rate, we dove into data from over half a billion marketing emails sent from HubSpot customers. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Here's how we came to that conclusion. Beyond Deliverability.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    For example, this ebook below from the HubSpot library is ideal. But let's be honest, not everyone is a designer, so if you're lacking in this department then hire a professional ebook designer to help you or download one of HubSpot's free ebook templates. 4) You didn't promote it. We've all had it happen before. And then. crickets.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Hubspot] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    This post originally appeared on HubSpot's Agency Post. At HubSpot, we've found that an unlimited vacation policy means employees are more engaged and more productive when they are at work. To read more content like this, subscribe to Agency Post. Whether or not they actually do is up for debate.). Pixar had a process.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Hubspot] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Struggling to get along with your manager? It's probably not you. There's a good chance your boss should never have been promoted in the first place. Yikes. Great managers are scarce because the talent required to be one is rare.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Hubspot] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    Last September leading up to HubSpot's INBOUND event saw me at one of those jaded, gag-me-with-a-lanyard-already moments. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training. Day after day.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Hubspot] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Hubspot] Email Marketing ROI: Measure with Ease Using HubSpot
    HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Hubspot] Are All Benchmarks The Same?
    We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). The only problem with benchmarks and their data is that they must be relevant. Probably not. Focus.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Hubspot] Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
    He joins Mike Volpe, HubSpot's CMO, on this episode of The Growth Show to tell the story behind Harry's growth (including some tactical tips you can try, too). Great entrepreneurs tend to gravitate toward the hard challenges. Harry's offers a great shave at a fair price, and they sell everything direct to the consumer online.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Manufacturers: Are you Using Marketing Automation Tools?
    And there are plenty of options out there:  Marketo and Hubspot being two of the better known. Marketing Tips Marketing Tools Traditional Marketing how to better engage sales leads hubspot John Sonnhalter marketing automation tools for manufacturers marketo tips for manufacturers to nurture sales leads tips to nurture sales leads
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Want More Traffic to Your Website? Try These 5 Tools & Tips
    HubSpot customers can use the Keyword Tool do just that. If you use the HubSpot Marketing Platform, our software will recommend SEO improvements for your different blog posts, landing pages, and website pages. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. You can tidy up your to-do list.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    With call intelligence solutions, like Invoca’s integration with the HubSpot software, you can easily keep track of all these metrics right alongside your digital analytics. I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. Average call duration.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Fortunately, our blog is hosted on Hubspot and they have a seamless URL mapping tool that took care of all that for us. Considering a rebrand? You’re probably aware that it will be no easy feat. After years in business as Zizinya Web Solutions, we decided it was time to take the plunge. New name, new logo, new website. Google Webmaster Tools.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Here at HubSpot, for example, we have a team of nearly 100. At HubSpot, we use. well, we use HubSpot at HubSpot. where do I stop?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] How to Plan, Create, and Promote Your Infographics [Infographic]
    To walk you through it, HubSpot and Venngage , a free infographic maker , have paired up to bring you this free ebook on How to Create & Use Beautiful Infographics in Your Marketing. It's no secret that infographics serve as an interesting way to serve up information in a visually appealing way. Where do you start? Which colors work best?
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Hubspot] How to Master Content Marketing on LinkedIn
    Click here to access HubSpot's free social media content calendar template.). Leverage software -- like HubSpot's Social Publishing App -- to schedule your content in advance. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? There has to be another option, right? Being a spammer.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Hubspot] How to Optimize My Landing Pages
    via HubSpot]. stat via HubSpot]. Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you. What is a Landing Page? Headline. Visual. Benefits.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Hubspot] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    For all you HubSpot customers, we'll go over how to find them in HubSpot, too.). 1) Track Lead Sources. To do this in HubSpot: In your Sources report, you'll see how many leads you are generating as a result of different channels. To do this in HubSpot: Go to "Reports Home" and select Tracking URL Builder on the right-hand side.
  • HUBSPOT  |  SUNDAY, JULY 19, 2015
    [Hubspot] Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Between the bowl cuts and missing teeth, there's nothing quite worse than looking back on a pile of your old school photos. Did I honestly think that pink scrunchie was a good idea? Don't believe me? Design Daily
  • HUBSPOT  |  SATURDAY, JULY 18, 2015
    [Hubspot] Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. It can be a lot of pressure knowing that a team is looking to you to lead the way. But it doesn't have to be this way. The first four are good archetypes, and the latter two. not as much. Which reigns supreme?
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Hubspot] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    You could even take a page out of HubSpot's book and give them away for free! As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders. As a result of this relationship, I've begun to critically assess wasted value at my creative agency.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Hubspot] Benefits of HubSpot's Social Media Tool
    HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. When you attach any of these elements HubSpot automatically tracks the traffic to that particular content piece.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Hubspot] Creating a Coffee Craze: Inside Blue Bottle Coffee's Growth Strategy [Podcast]
    James Freeman, the company's founder and CEO -- who started off roasting coffee as a hobby in his kitchen -- joins HubSpot CMO Mike Volpe on this episode of The Growth Show to talk about how Blue Bottle Coffee has created a craze that has people lining up down the street. Mmm, coffee. How they strive to win by being the best, not the biggest.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Hubspot] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    For example, let’s pretend I’m researching topics for HubSpot. already know HubSpot’s readers, and I understand the niche in which I’m writing. BuzzSumo tells me what’s popular on Hubspot. Since my articles normally appear on HubSpot's marketing blog , that’s what I’m narrowing in on. That was 10 years ago. What is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Hubspot] Polish up your best content to drive content marketing value
    For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Chances are, like MLT and HubSpot, a small percentage of your posts are driving a lot of your traffic.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Hubspot] The Content Marketer’s Guide to Influencer Marketing [New Ebook]
    In this brand new ebook from HubSpot and Traackr , we’ve documented how to: Identify the right influencers. 97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. Enter influencer marketing. Did you know that just 3% of people generate 90% of the impact online ?
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Hubspot] How to Use Excel to Run a Blog Content Analysis
    If you are a HubSpot customer, we've outlined how to export data in your HubSpot software. Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. just in case.).
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Hubspot] Videos For Marketers By Marketers: Introducing HubSpot's New 'How-To' Video Series
    At HubSpot, our marketers are outstanding teachers. HubSpot How To - Come Up With Blog Topics. Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. Did you know that one minute of video is worth 1.8 million words? How to make and use UTM codes.
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