• HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Hubspot] How to Optimize Your Marketing Channels [Free Ebook]
    Click to Tweet : Learn how to optimize your marketing channels in this @HubSpot ebook! 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. I''m finished!". Instead, marketing is an ever-evolving science.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] How to Syndicate Content Without Getting Dinged in Search
    Syndication, especially on HubSpot, is very simple technically. In fact, we recently discussed the step-by-step actions you need to take within a HubSpot blog to “disallow” (or disable) a syndicated piece from being indexed by search engines. I wrote an article on HubSpot about not p **g off Google,” mine could start. Don’t you?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    However, HubSpot suggests that up to 60% of our population are visual learners, meaning they prefer watching over reading. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie’s audience size dwarfs today’s popular magazine readership. So, Vlogging is big business.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    'Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ).
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] How to Write Irresistible Landing Page Copy [Free Ebook]
    HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. Click to Tweet : Learn how to write more compelling landing page copy in this ebook from @HubSpot & @Unbounce! And, there’s always room for you to become a better writer. Use the click-to-tweet link below!
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. 'Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] The 2015 Talent Grab: 8 Skills You Need to Land Your Next Job [SlideShare]
    HubSpot. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The marketing industry is facing a talent crisis. The complexity of marketing is growing as fast as technology innovation accelerates -- and it''s doing so at a pace that''s difficult for any industry to keep up with.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] 10 Inbound Marketing Myths It's Time to Leave Behind
    It might sound scary to commit to $1,000/month for software (like HubSpot ) but when your results come faster and you''ve made six figures in sales as a result of the program, you won''t care how much the software costs. 'Many things in life and business are misunderstood and under-appreciated. So how do we clear up some of these myths?
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] How To Build A Better Email Unsubscribe Page
    HubSpot’s famous unsubscribe page does just this, using both humor and sadness to try and keep customers coming back. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…. Nah, that can’t be it. What do you think?
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] Is Email Marketing Making a Comeback?
    According to research from Hubspot, emails that appear to come from a real person (such as a person on the marketing team rather than a generic company email) are more likely to be clicked. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ?
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    'Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Pick your poison.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] Should I Gate This Content? [Flowchart]
    HubSpot created a flowchart to help guide marketers’ gating decisions. 'We marketers seem to like rules. And when none exist, we''ll settle for guidelines.) Some challenges, however, are too nuanced for a binary best practice. Take the “Should I gate my content?” question, for example. Click to enlarge the flowchart. ).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Marketing Strategies That Rock the SaaS World
    Others, like HubSpot, wanted to revolutionize marketing through attraction rather than interruption, so they invented inbound marketing. HubSpot, for example, created HubSpot Academy with a certification program that helps keep users on top of their game while earning street cred (and resume enhancement) by becoming acknowledged experts.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. 'Do you remember your first A/B test on email? Nerdy, I know.) But that''s pretty much it.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    HubSpot''s competitor''s tool provides good competitive metrics, but do a deep dive into your competitors’ websites to look at their content and initiatives in the last year. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Estimated cost: $50 per call to action.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Hubspot] 3 Conversion Psychology Principles to Use in Sales Copy
    HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” 'Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well.  You should also develop a strong knowledge of behavioral psychology principles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Hubspot] How to Fight the Infobesity Monster with Quality, Shareable Content
    82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Hubspot] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    For example, when I went to search "HubSpot blog," I got tons of posts from my friends: which actually makes a ton of sense. Often, those interactions include the words "HubSpot" and "blog," purely because I work on the blog team here at HubSpot. In theory, it seemed like it could help me. Maybe. The Facts. Will There Be Ads?
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Hubspot] 12 Clever Ways to Use More Visuals on Social Media
    Grab this guide & learn to write better marketing copy: [link] pic.twitter.com/Cpe1EF6yrp — HubSpot (@HubSpot). This was originally a webinar hosted by HubSpot that was turned into a SlideShare, and now a GIF. At the simplest level, that means that every post should contain a graphic or video. 1) Maximize Twitter''s Images.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Hubspot] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    That''s why my colleague at HubSpot Alec Biedrzycki created this cartoon: to help break down the concept of conversion into a more fun, digestible format. 'Better get another gallon of milk -- Girl Scout cookies have gone digital. You''ll need an email invitation from the scout themselves to gain access to their cookie website. of cookies.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
    Click to Tweet : Spruce up your PowerPoint presentations with @HubSpot''s free templates + tutorials! 'If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. Design Daily
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] How to Write Ridiculously Persuasive Landing Page Content
    Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. Check out how HubSpot effectively uses social proof to promote blog subscriptions. 'I used to think persuasion was a dirty word. wanted our audience to believe, too.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] Architecture Marketing: 5 Tools to Measure Success
    Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] We Completely Redesigned the HubSpot Blog. Here's Why.
    'If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look? It''s not just you. This is how it looked.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Hubspot] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    Good news for HubSpot and WordPress users: If you use HubSpot for blogging, your social networks will pull in the featured image automatically -- just make sure you designate a featured image in each of your blog posts. HubSpot. link] #blogfor30 — HubSpot (@HubSpot). 'We''ve all been there before. Facebook.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Hubspot] How to Use Stock Photos Without Looking Lame [SlideShare]
    So it''s perfectly fine to make stock photography a part of your visual content strategy -- heck, we use them all the time here at HubSpot. 'Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Chris "Kubby" Kubbernus.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
    like how Hubspot breaks their marketing organization into the stages of the funnel. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. Defining the Business Case.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Hubspot] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
    Click to Tweet : Separate SEO fact from SEO fiction with @HubSpot''s new free guide! 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. Yep, we''re serious. Welp, it’s all over.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Hubspot] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    At HubSpot, in a study of over 93,000 calls-to-action (CTAs), we found that personalized CTAs performed 42% better than standard, static CTAs. One HubSpot customer talked about waiting until the end of the day to log into his marketing automation system because he “dreaded” logging into it. billion industry by 2020. Get IT involved?),
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Hubspot] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
    Follow HubSpot''s board The Wine Lover | #HolidayHero on Pinterest. Follow HubSpot''s board The Caffeinator | #HolidayHero on Pinterest. Follow HubSpot''s board The Pet Parent | #HolidayHero on Pinterest. Follow HubSpot''s board The Foodie | #HolidayHero on Pinterest. 'Twinkling lights. Festive parties. 1) The Wine Lover.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Hubspot] How to Use SWOT Analyses for Smarter Content Strategies
    If you would like more help with your content analysis and planning, HubSpot and Smart Insights have put together The Content Planning Template , which includes four templates and instructions on how to complete them for planning out a more effective content strategy for next year. How to Do a Content SWOT Analysis. Weaknesses. Opportunities.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Hubspot] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). Click to Tweet : Learn the ins & outs of org structures with this new visual guide from @HubSpot! 'I remember my very first day of work at my very first startup. What the hell is this?” That’s awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Hubspot] What would I do if I were starting my blog from scratch?
    Read There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Hubspot] 11 expectations to have from a great SEO proposal
    HubSpot offer some sound advice. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). Find the right one and and you’ve found an invaluable asset.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Hubspot] The Science of Productivity: How to Get More Done in a Day
    HubSpot UX Editor Beth Dunn told me that when she gets writer''s block, she just opens up a blank document and starts typing away, even if the words don''t mean anything. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "''deconstruct'' the large problem at hand into smaller, bite-sized chunks. Just get started. Where are you?
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] It’s the Little Things: How HubSpot Writes Microcopy
    So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. Although her first job at HubSpot was in customer support, transitioning to the role of UX Editor wasn''t exactly out-of-the-blue for Beth.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 'The best marketers I know are curious. They''re curious about the latest social media update. Who Practices Inbound?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
    HubSpot. 'The holiday season means a lot of travel for just about everyone, but for some, the holiday travel schedule is actually a bit of a break. talked to some jet-setting influencers whose frantic travel schedules have them on the road for months out of the year attending conferences, visiting clients, and going to meetings. The Basics.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] A Beginner's Guide to Retargeting Campaigns
    For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. In HubSpot (or your marketing software of choice), you''d compile a list based on two criteria: 1) their lifecycle stage, 2) their interests based on the topic of their most recent download. People pop over to your website then leave. Awareness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Click to Tweet : Master your marketing budget with these free templates from @HubSpot! 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! Branding & Creative. Content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    To learn how to tell your story supported by data and design best practices, download HubSpot''s new ebook, How to Use Data Visualization to Win Over Your Audience. 'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome. That''s where data comes to your aid. The Value of Data Visualization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] How to Write a Cover Letter That Doesn’t Suck [Template]
    asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. 'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? My answer is one not many of them wanted to hear: "Sometimes." Sample Cover Letter.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. We sell HubSpot both directly to businesses and through our Partner program , so we use this question to route new Partner leads to a certain team in Sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ). 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. No, no, no! Good luck!
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] Your New Go-to Guide to Content Promotion [Free Ebook]
    'It''s no secret that we create a lot of content here at HubSpot. You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. 2) Launch day.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Hubspot] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    " This is one of HubSpot''s perks -- free beer and books. 'Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. 15 Really Bizarre Cover Letter Blunders.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. This story comes from the Sidekick team at HubSpot. ContentVerve.com was the one to debunk it all.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Hubspot] Is Content Marketing Still Worth It?
    HubSpot is a good example of such a company that offers content marketing technology. ” Though the potential for returns are large, even HubSpot understands content marketing solutions are not for everyone and don’t fall under a one-size fits all category. Let’s say you sell widgets for nuclear plants in the U.S.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Hubspot] 13 Beautiful New Ebook Templates [Free Download]
    > 13 Free Customisable Ebook Templates by @HubSpot [link]. 'Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? That''s why it''s so important to create valuable content people want to download, and then package it in a way that''s visually appealing to your readers.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How To Create B2B Website Content That Sells
    According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 'In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    >>> How to Use Data Visualization to Win Over Your Audience [Free Ebook] by @HubSpot & @VisageCo. 'We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 20 Must-Read Takeaways From the Dublin Web Summit
    Whether you attended the Summit for the first time this year, watched the live stream, or just heard about it from friends, here''s a SlideShare and a few tweetable takeaways of our favorite insights from our friends in the Emerald Isle, thanks to HubSpot''s Melissa Obleada : 1) "Amazing people need a purpose beyond profits."
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 4 Insights from the Web Design Trenches
    Lead conversion metrics are important too, but for that you need some type of marketing automation software like Hubspot. With this in mind, I recently sat down with Jacey Gulden, our lead web designer at Synecore, to get her no-nonsense take on some of the things companies should focus on when considering a website redesign. Jacey : Yes.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    Last month, we published a post on the top company blogs HubSpot''s content was crushin'' on , and one addition to the list completely surprised me: Microsoft Stories. 'Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn''t fit that mold. How Microsoft Stories Began.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Hubspot] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Please feel free to tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : New guide from @HubSpot: How to Create Email Newsletters That Don''t Suck. 'Email newsletters come in all shapes and sizes. How to measure your email newsletter. Content Creation Email Marketing
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Hubspot] New Data: Why Your Fans Aren't Following You on Social Media
    New research from HubSpot suggests otherwise. HubSpot 'When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, so your brand should hop on any new platform immediately.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Hubspot] The 2 Things You Must Nail For Lead-Generating B2B Content
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.” photo credit: HikingArtist.com via photopin cc // graphics credit: HubSpot, Corporate Executive Board, Content Marketing Institute focus on two things can help it all fall in place.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 3, 2014
    [Hubspot] How buyers' new "subscriptions psychology" will effect B2B marketers
    Accountancy software and marketing automation platforms such as Xero and Hubspot , for example, have enabled businesses to stop having to ‘buy in’ programmes to run their operations – and instead essentially rent them on a monthly basis, dialling up or down depending on their needs. 'We are living in an increasingly subscription-based world.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Hubspot] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Check out the SlideShare created by HubSpot''s  Melissa Obleada  and get some key takeaways below: As you can see, some common themes emerged: Playing Coy Doesn’t Work. 'It pretty much goes without saying that most business interested in growing are interested in more press coverage. Make Follow-Ups Relevant and Meaningful. Certainly not.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Hubspot] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    As a former member of HubSpot’s content team, I know the hard work that goes into creating valuable offers and then distributing them to sales teams with talking points, sharable tweets, and so on. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Click to Tweet! ].
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Hubspot] Top 6 Marketing Measurement Technologies
    When all marketing activities are flowing through a marketing automation platform, such as Act-On or HubSpot , this provides an abundance of data on the success of each marketing activity. 'As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. General
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
    Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly. 'If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time?  . Ninety-four percent! Of course, "simple" is relative.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Hubspot] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE from HubSpot. 'October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. Monsters everywhere! Use it and prosper.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Hubspot] Jeff Ogden of Find New Customers is one of the best writers in America!
    HubSpot Verified account ? HubSpot. And when Hubspot, Salesforce and Mintigo all agree you are a great whiter, you sure must be. Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. Write on! :).
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Hubspot] 7 Current Design Trends Every Marketer Should Know
    Interested in creating this infinite looping videos on HubSpot''s COS? Learn In the words of HubSpot web designer,  Anna  Faber-Hammond ,  "An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy." . Design
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Hubspot] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    One simple indicator of that trend is the growing number of corporate content teams that have adopted HubSpot’s Content Optimization System  -- nearly 7,000 teams now -- to create, optimize, distribute, measure, and manage all of their web content. Common Corporate Content Team Models. 1) The Traditional Newspaper Model. 4) The Agency Model.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Hubspot] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Joe Chernov , Vice President of Content, HubSpot. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Hubspot] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    HubSpot customers: Learn how to suppress a list of contacts in HubSpot here.). For example, here at HubSpot, we get forms filled out all the time by undergraduate students who are just trying to learn more about inbound marketing. 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Hubspot] The Time I was a Featured Guest on Hubspot TV
    'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. Maybe everyone at Hubspot can share it. In fact, our Twitter ID’s are on our name cards in front of us.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Hubspot] Free Ebook: How to Master Personalized Marketing
    Click to Tweet : Learn how to master personalized marketing with  @HubSpot''s latest ebook!  . 'Before the rise of inbound marketing , traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. .
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] How to Give Negative Feedback Without Sounding Like a Jerk
    When I asked my colleagues at HubSpot about their favorite tip on feedback, a lot of them echoed the same tip: When giving negative feedback, don’t make it personal. 'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. Looks like tough love works after all.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 45+ Resources to Master Blog Writing
    HubSpot is a content marketing platform with amazing software that helps businesses stand out online. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! 'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). 1) The Scarf Guy From the Apple Announcement.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. <p><strong>Please include attribution to HubSpot with this graphic.</strong><br Share This Image on Your Site. Share with us in the comments below!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] How to Annotate a YouTube Video [Quick Tip]
    We annotated one of HubSpot''s YouTube videos  to show you how the process is done. 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. Let''s go through the steps together. Social Medi
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot. 'The typical B2B organization has many unique web pages and content assets. What are Custom Reports? Now to the good stuff! Link Building Campaign Engagement Metrics.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
    If you''re stuck on what to write, you can always use HubSpot''s  Blog Topic Generator. 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. But that''s where lots of us get stuck. What  This list is meant to be a jumping-off point. Social Media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Are You Using Automation Tools to Help in Social Media?
    TweetWhen  – A Hubspot tool that shows what days and times get the most retweets per tweet. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Courtesy of: SurePayroll.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership.  Revenue reporting within HubSpot can help connect the dots. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . 'Want to track your packages with the swipe of your finger? Now you can. Yahoo!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 43 Tweetable Answers to Top Questions About Twitter
    'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.  was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Twitter Questions.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] Is There a Perfect Personality Trait for Inside Sales Reps?
    Our Content Marketing Manager recently pointed me to a post from Hubspot that I felt speaks to this challenge: Are You an Ambivert? 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Take HubSpot''s Marketing Grader, for example. They are also usually in Excel -- here''s what one from HubSpot might look like: 23).Zip
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] How to Get 100,000 People to Read Your Blog [Free Ebook]
    You can also tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : Learn how to get 100,000 blog readers in @HubSpot''s latest ebook! 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] This is the week that was: Pitches, Emails and Jelly
    This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today. You won’t look back.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. 1) Title. Include Numbers.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) Showers uses Canva to create images in bulk for HubSpot''s campaigns on social. What''s trending right now?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    'We''re excited about the recent launch of HubSpot''s first ever U.K. inbound marketing insights revealed 2014 from HubSpot. edition of the State of Inbound: Inbound Insights U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. Our research aims to help marketers in the U.K. as in the U.S.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Hubspot] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    'We''re on a historical blog optimization kick over here on the HubSpot blogging team. We did this by looking at the organic search traffic in HubSpot''s Sources Report. If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) If so, same question as above.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] Nine Practical Guides to Public Speaking and Presentations
    ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Some date back nearly two years, but all are still relevant and useful.
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