[Hubspot] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The buyer is ready.
    [Hubspot] How to Work the Room at Your Next Networking Event [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Perhaps it was to find new business, network with peers in your industry, or close a deal. Office Life Professional Development Daily
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Hubspot] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. For HubSpot customers, you can easily keep an eye out for these instances by creating custom streams using the Social Monitoring tool.
    [Hubspot] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
    [Hubspot] Changing the game for Intelliflo - an inbound marketing case study
    This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations. It was expensive, untargeted and the sales team was shooting in the dark.
    [Hubspot] Changing the site and changing the game for Intelliflo
    They needed to rethink things and get onboard the Hubspot Inbound approach! Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation.
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
    [Hubspot] Top Free Tools To Jumpstart Your Content Creation
    HubSpot’s Blog Topic Generator. Businesses need to create new content at an unprecedented rate. Seventy percent  of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s  2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. BuzzSumo.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Hubspot] How to Write an Author Bio That Doesn't Suck
    HubSpot's own Lindsay Kolowich does a great job customizing her bio: By fine-tuning it to resonate with the summer season, Lindsay's bio stands out against the generic messaging we've grown used to seeing. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Read on.
    [Hubspot] Does Truth Belong in Marketing?
    ” The idea here, coined by HubSpot’s Brian Halligan , was that you would attract customers to your site and your business by offering them valuable content. Markets may be conversations  (I prefer to think of them as metaphors), but those conversations are driven by one thing: Scarcity. ” Enter the Empowered Buyer.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 28, 2015
    [Hubspot] Is Your B2B Marketing Delighting Customers?
    This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt. Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye opening experience. B2B Customer Relation
    [Hubspot] 10 Marketing Over Coffee Podcasts You Should Check Out
    According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by  John J. Wall and Christopher S.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Hubspot] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    HubSpot and Wistia have teamed together to bring you an interactive guide. Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? That's value.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Hubspot] How to Keep Track of Your Leads with HubSpot's Sidekick
    Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. For HubSpot users, this data can be saved into the CRM with just one click. As a salesperson, I am always wondering what I can do to be more efficient with my time.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For the click rate, we dove into data from over half a billion marketing emails sent from HubSpot customers. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Here's how we came to that conclusion. Beyond Deliverability.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    For example, this ebook below from the HubSpot library is ideal. But let's be honest, not everyone is a designer, so if you're lacking in this department then hire a professional ebook designer to help you or download one of HubSpot's free ebook templates. 4) You didn't promote it. We've all had it happen before. And then. crickets.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Hubspot] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    This post originally appeared on HubSpot's Agency Post. At HubSpot, we've found that an unlimited vacation policy means employees are more engaged and more productive when they are at work. To read more content like this, subscribe to Agency Post. Whether or not they actually do is up for debate.). Pixar had a process.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Hubspot] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Struggling to get along with your manager? It's probably not you. There's a good chance your boss should never have been promoted in the first place. Yikes. Great managers are scarce because the talent required to be one is rare.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Hubspot] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    Last September leading up to HubSpot's INBOUND event saw me at one of those jaded, gag-me-with-a-lanyard-already moments. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training. Day after day.
    [Hubspot] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Hubspot] Email Marketing ROI: Measure with Ease Using HubSpot
    HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Hubspot] Are All Benchmarks The Same?
    We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). The only problem with benchmarks and their data is that they must be relevant. Probably not. Focus.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Hubspot] Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
    He joins Mike Volpe, HubSpot's CMO, on this episode of The Growth Show to tell the story behind Harry's growth (including some tactical tips you can try, too). Great entrepreneurs tend to gravitate toward the hard challenges. Harry's offers a great shave at a fair price, and they sell everything direct to the consumer online.
    [Hubspot] Manufacturers: Are you Using Marketing Automation Tools?
    And there are plenty of options out there:  Marketo and Hubspot being two of the better known. Marketing Tips Marketing Tools Traditional Marketing how to better engage sales leads hubspot John Sonnhalter marketing automation tools for manufacturers marketo tips for manufacturers to nurture sales leads tips to nurture sales leads
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. Email.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Want More Traffic to Your Website? Try These 5 Tools & Tips
    HubSpot customers can use the Keyword Tool do just that. If you use the HubSpot Marketing Platform, our software will recommend SEO improvements for your different blog posts, landing pages, and website pages. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. You can tidy up your to-do list.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    With call intelligence solutions, like Invoca’s integration with the HubSpot software, you can easily keep track of all these metrics right alongside your digital analytics. I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. Average call duration.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Fortunately, our blog is hosted on Hubspot and they have a seamless URL mapping tool that took care of all that for us. Considering a rebrand? You’re probably aware that it will be no easy feat. After years in business as Zizinya Web Solutions, we decided it was time to take the plunge. New name, new logo, new website. Google Webmaster Tools.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Here at HubSpot, for example, we have a team of nearly 100. At HubSpot, we use. well, we use HubSpot at HubSpot. where do I stop?
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Hubspot] How to Plan, Create, and Promote Your Infographics [Infographic]
    To walk you through it, HubSpot and Venngage , a free infographic maker , have paired up to bring you this free ebook on How to Create & Use Beautiful Infographics in Your Marketing. It's no secret that infographics serve as an interesting way to serve up information in a visually appealing way. Where do you start? Which colors work best?
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Hubspot] How to Master Content Marketing on LinkedIn
    Click here to access HubSpot's free social media content calendar template.). Leverage software -- like HubSpot's Social Publishing App -- to schedule your content in advance. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? There has to be another option, right? Being a spammer.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Hubspot] How to Optimize My Landing Pages
    via HubSpot]. stat via HubSpot]. Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you. What is a Landing Page? Headline. Visual. Benefits.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Hubspot] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    For all you HubSpot customers, we'll go over how to find them in HubSpot, too.). 1) Track Lead Sources. To do this in HubSpot: In your Sources report, you'll see how many leads you are generating as a result of different channels. To do this in HubSpot: Go to "Reports Home" and select Tracking URL Builder on the right-hand side.
  • HUBSPOT  |  SUNDAY, JULY 19, 2015
    [Hubspot] Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Between the bowl cuts and missing teeth, there's nothing quite worse than looking back on a pile of your old school photos. Did I honestly think that pink scrunchie was a good idea? Don't believe me? Design Daily
  • HUBSPOT  |  SATURDAY, JULY 18, 2015
    [Hubspot] Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. It can be a lot of pressure knowing that a team is looking to you to lead the way. But it doesn't have to be this way. The first four are good archetypes, and the latter two. not as much. Which reigns supreme?
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Hubspot] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    You could even take a page out of HubSpot's book and give them away for free! As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders. As a result of this relationship, I've begun to critically assess wasted value at my creative agency.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Hubspot] Benefits of HubSpot's Social Media Tool
    HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. When you attach any of these elements HubSpot automatically tracks the traffic to that particular content piece.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Hubspot] Creating a Coffee Craze: Inside Blue Bottle Coffee's Growth Strategy [Podcast]
    James Freeman, the company's founder and CEO -- who started off roasting coffee as a hobby in his kitchen -- joins HubSpot CMO Mike Volpe on this episode of The Growth Show to talk about how Blue Bottle Coffee has created a craze that has people lining up down the street. Mmm, coffee. How they strive to win by being the best, not the biggest.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Hubspot] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    For example, let’s pretend I’m researching topics for HubSpot. already know HubSpot’s readers, and I understand the niche in which I’m writing. BuzzSumo tells me what’s popular on Hubspot. Since my articles normally appear on HubSpot's marketing blog , that’s what I’m narrowing in on. That was 10 years ago. What is it?
    [Hubspot] Polish up your best content to drive content marketing value
    For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Chances are, like MLT and HubSpot, a small percentage of your posts are driving a lot of your traffic.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Hubspot] The Content Marketer’s Guide to Influencer Marketing [New Ebook]
    In this brand new ebook from HubSpot and Traackr , we’ve documented how to: Identify the right influencers. 97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. Enter influencer marketing. Did you know that just 3% of people generate 90% of the impact online ?
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Hubspot] How to Use Excel to Run a Blog Content Analysis
    If you are a HubSpot customer, we've outlined how to export data in your HubSpot software. Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. just in case.).
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Hubspot] Videos For Marketers By Marketers: Introducing HubSpot's New 'How-To' Video Series
    At HubSpot, our marketers are outstanding teachers. HubSpot How To - Come Up With Blog Topics. Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. Did you know that one minute of video is worth 1.8 million words? How to make and use UTM codes.
    [Hubspot] Why Sales-Marketing Alignment Saves $1 Trillion per Year
    Source: HubSpot. Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. That’s what misalignment really looks like, folks!
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Hubspot] 30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]
    And here it is, 30 Effective Social Media Tactics , making its debut on HubSpot. You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. You experiment.
  • SYNECORE  |  TUESDAY, JULY 14, 2015
    [Hubspot] The 4 Most Useful Tools within the HubSpot CRM
    And then, I was introduced to HubSpot. I had no expections for HubSpot's new CRM at first. Here are the most useful tools I've found since using the HubSpot CRM since September: #1 Streamlined Communication. The "Communicator" within each prospect record is my favorite feature in HubSpot's CRM.
    [Hubspot] 7 Common Content Marketing Mistakes And How to Avoid Them
    Hubspot’s recent  research  had similar findings in correlation of publishing frequency and generated leads. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. IGNORING YOUR CUSTOMERS’ QUESTIONS.
  • HUBSPOT  |  SUNDAY, JULY 12, 2015
    [Hubspot] Battle of the Sexes: What Men and Women Think About Colors [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's no question that men and women think and communicate differently. Sometimes it feels like we're from different planets, right? It's also relevant for how brands build connections with and market to men and women.
  • HUBSPOT  |  SATURDAY, JULY 11, 2015
    [Hubspot] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. In the age of selfies, bad photography runs rampant. Duck lips, bathroom pictures, too close close ups -- the list of photography faux pas is seemingly endless. poorly angled selfie or two (or 100) might not be so bad on Facebook.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Hubspot] The Best Infographics of 2015 (So Far)
    Check out this infographic on the HubSpot blog here.). 4) Nutrition 101: The Top 5 Tips to Eat More Nutritiously , by MyFitnessPal. Check out this infographic on the HubSpot blog here.). Check out this infographic on the HubSpot blog here.). Or perhaps they serve as a really helpful visual resource. You have two cows."
  • HUBSPOT  |  THURSDAY, JULY 9, 2015
    [Hubspot] We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?
    But there's one other theme we noticed about Ansari beyond his successful comedy career: His strong business sense was clear to the entire marketing team here at HubSpot. You know that little show Parks and Recreation ? That one that won a Golden Globe last year? Yeah, this guy starred in it. He's always researching, testing, and iterating.
    [Hubspot] Recommended Reading – 7/9/15
    15 Habits of Highly Effective Content Marketers – HubSpot Blog. HubSpot called up 15 professional content marketers and asked each one for his or her favorite content marketing habit. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshareWhat 4.8
    [Hubspot] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    In fact, at HubSpot, we often encourage "work/life" balance in employees. It’s the self-help topic du jour: achieving “work/life" balance. Don’t get me wrong: Many of these tips can be helpful. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. Matter of Semantics. 15,000 B.C.
    [Hubspot] 15 Stats Every Digital Publisher Needs to Know [SlideShare]
    HubSpot. The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. and how this information impacts your bottom line. Tweetable Takeaways: "Over 5.3 users in 2013."
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Hubspot] 15 Habits of Highly Effective Content Marketers
    Joe Chernov, VP of Content at HubSpot. The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general. Being curious.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 7, 2015
    [Hubspot] 10 Ways HubSpot Certification Makes You a Better B2B Inbound Marketer
    HubSpot’s courses are great resources for increasing your knowledge of inbound marketing concepts and how to use their software effectively. There are currently five total online courses offered by HubSpot. recently went through the Inbound Certification course and the HubSpot Certification course. B2B Inbound Marketing
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Hubspot] Do You Ever Work Remote? How to Work and Manage More Effectively From Outside the Office [Live Webinar]
    Join HubSpot's Dan Tyre and Dropbox's Rajan Kapoor on July 16th to learn more about their expert solutions for combating the challenges and disadvantages of working out of the office. Working remotely is both a blessing and a curse. The blessing? Eliminating the need to pour time, stress, and money into your commute. The curse? EDT / 11 a.m.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Reasons Why Your Website Isn’t Performing
    How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. This article is for the latter. They say that content is king.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Quick Ways to Free Up More Time in Your Day
    To help you manage this growth, we're giving away the HubSpot CRM for free. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". But the truth is, freeing up time requires you to do more than identify what you can't seem to accomplish. Check out Focus Booster.
    [Hubspot] Still Using Bad Photos? You Need the Other High-Res
    In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot.  A great reminder about why spelling kind of matters. .  . All of this despite the new-found appreciation for all things design-driven.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    If you own a specific channel of marketing -- such as paid or email marketing -- you may only want to report on one source instead of all of your sources as a whole. (At HubSpot, the different marketing channels we use to execute our marketing campaigns are known as Sources.) I've made my fair share of analytics mistakes in the past.
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Hubspot] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance. To review all the work that impressed the judges, check out the lineup below. Film. 1) 100. Mobile. 3) Cardboard. Titanium.
    [Hubspot] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    HubSpot State of Inbound, 2014). Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! However, this swift and easy access comes at a price. GerryMoran.png">. The customer really doesn’t care, though.
  • HUBSPOT  |  SATURDAY, JULY 4, 2015
    [Hubspot] How to Persuade People by Asking the Right Questions [Video]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. As marketers, it's our job to be convincing. but that doesn't mean it's easy. In fact, persuading someone to complete a certain action requires a lot of careful consideration. How do you get a kid to clean their room? You beg and plead.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. The Methodology. The Experiment. The Analysis.
    [Hubspot] Does Your Ecommerce Attribution Model Tell the Truth?
    The HubSpot Analytics Story. After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. But…does it tell the whole story?
    [Hubspot] Marketing Toolkit Essentials: CRM and Email Marketing Software
    If you’re just getting started on your search, start with Marketo , InfusionSoft and HubSpot. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. What You Need to Know Before Choosing CRM Software. Capabilities. Features.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Hubspot] Can't Focus? 5 Ways to Overcome Distractions at Work
    To limit these distractions, HubSpot Growth Marketer Scott Tousley suggests finishing your current project first, and then tackling those tiny interruptions. That way, you're not losing productvitiy between them and trying to get back into the "flow" every other hour," says Leslie Ye , a writer for HubSpot's Sales Blog. The second?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Hubspot] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    This podcast from HubSpot -- hosted by CMO Mike Volpe -- is full of compelling conversations with leaders from high-growth organizations. How can we take what we have and make it grow? It seems like a simple enough question. But growth is hard -- especially in the corporate world. There is no checklist or formula. But, what is Slack?
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Hubspot] How to Convince Your CEO of the Power of B2B Content Marketing
    Source: Hubspot, State of Inbound 2014. 2. HubSpot). Hubspot ). 4. Hubspot ). 5. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Such campaigns are familiar. They’re deliver results in a short period and are immediately measurable.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Hubspot] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotrecent industry survey by Spear Marketing Group suggests: no.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Hubspot] The 12 Weirdest (and Best) Things You Can Get For Free
    This post originally appeared on HubSpot's Sales Blog. If you're wary about the upfront investment or just want to save some money, HubSpot CRM is 100% free and ready to use. To read more content like this, subscribe to Sales. People say the best things in life are free. So who’s right? We all know there’s truth to both axioms.
    [Hubspot] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Really. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Hubspot] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. If you use HubSpot's Campaigns App, you will be able to see this information at the top of your campaign dashboard. while it is.8% for referrals.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Hubspot] The 100 Most Popular Emojis on Instagram [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. Liked this article?
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Hubspot] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. You can't treat it like an afterthought. Baking.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Hubspot] Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]
    Ashlee joins HubSpot CMO Mike Volpe on this episode of The Growth Show , HubSpot's podcast, to go behind the scenes of his best-selling biography , including: How Musk went from a rough childhood in South Africa to the top of the business world. What he learned during monthly dinners with Musk and interviews with nearly 300 people.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] How to Get Free From Annoying Office Situations
    Didya know that HubSpot's got one that anyone can use? ). At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. That's easy to stop using -- just replace it with a free CRM instead.
    [Hubspot] 5 Things To Consider When Writing Content For Your Website
    For more on this, check out HubSpot’s article on optimizing the past ). Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. So how exactly do you do that?
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] 12 of the Best College Logo Designs (And Why They're So Great)
    chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years?
    [Hubspot] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Want to see how HubSpot uses Facebook? Congratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). At this point, perhaps you've familiarized yourself with the layout of a Facebook business Page.
  • B2B IDEAS @ WORK  |  TUESDAY, JUNE 23, 2015
    [Hubspot] The Secret Weapon in B2B Blogging: Historical Optimization
    For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! Dangit! I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow. First I have to tell you that I am upset with myself.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] The Productivity Diet: What to Eat to Get More Done in a Day [Infographic]
    That's why HubSpot teamed up with EBOC (Entrepreneurs & Business Owners Community) to create an infographic on which foods will help you keep up energy and productivity throughout the day. What we eat has a direct impact on our performance at work. Want your mind (and your body) to perform optimally? Should I do a juice cleanse?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] Mastering the Art of the Ecommerce Microconversion
    Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey , the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. How can you tell which is which without the benefit of meeting in person? Abandoned Cart.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). Right?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]
    Live webinar w/ @TwitterSmallBiz & @HubSpot - How to increase conversions on Twitter #TweetSmarter [link] ". When you first get started with Twitter, there are plenty of resources to help. Lots of guides on setting up your profile, tips on responding to your followers, and tutorials on picking your very first cover photo. Want to tune in?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Hubspot] Want to Be More Creative? Try These 8 Tools
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I've always considered myself to be a fairly creative person. And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Hubspot] 10 Famous Logo Redesigns of 2015 [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. logo redesign can be a risky undertaking. When The New York Times removed the period from its logo in 1967, many were outraged at the change, which was supposed to save the paper on ink costs. Branding Design Daily
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on inbound.org and is reprinted here with permission. And if so, to what extent?). To Include or Not to Include Links. Twitter.
    [Hubspot] Mautic Offers Free, Open Source Marketing Automation
    Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption. So the opportunity seems obvious.
    [Hubspot] A guide to content curation. Where can I find shareable social content?
    HubSpot calendar – we use HubSpot. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Their made-up homonym , not mine.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Free Templates You Need for Visual Content Design
    Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. In fact, we frequently use PowerPoint to create HubSpot's own Facebook cover photos. HubSpot. Visual content is in high demand. But honestly. who's got time for all that?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Hubspot] 5 Tried-and-True Tools for Growing Your Email List
    Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. Do you want the bad news or the good news first? every year. and they might not be coming back. Still need some convincing?
    [Hubspot] Interview with Dave Chaffey of Smart Insights
    We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
    [Hubspot] MINBOUND 2015 is Tomorrow!
    Track 2 Inbound In-Depth topics and presenters include: Surviving the Future: Disruptive Innovation in the Age of Inbound by Sam Mallikarjunan of HubSpot. The day is finally upon us: MINBOUND 2015 is tomorrow! If you aren’t aware of MINBOUND , it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] 5 Online Marketing Tips Every Financial Advisor Should Know
    If you're a marketer in the finance industry, you'll love HubSpot's Little Book of Inbound for Finance Marketers. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions. In fact, only one in five investors reported that they actually trust their financial advisor.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. The goal? Great for us, right? nuts, right?
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