• HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Hubspot] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). Click to Tweet : Learn the ins & outs of org structures with this new visual guide from @HubSpot! 'I remember my very first day of work at my very first startup. What the hell is this?” That’s awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Hubspot] What would I do if I were starting my blog from scratch?
    Read There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Hubspot] 11 expectations to have from a great SEO proposal
    HubSpot offer some sound advice. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). Find the right one and and you’ve found an invaluable asset.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Hubspot] The Science of Productivity: How to Get More Done in a Day
    HubSpot UX Editor Beth Dunn told me that when she gets writer''s block, she just opens up a blank document and starts typing away, even if the words don''t mean anything. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "''deconstruct'' the large problem at hand into smaller, bite-sized chunks. Just get started. Where are you?
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] It’s the Little Things: How HubSpot Writes Microcopy
    So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. Although her first job at HubSpot was in customer support, transitioning to the role of UX Editor wasn''t exactly out-of-the-blue for Beth.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 'The best marketers I know are curious. They''re curious about the latest social media update. Who Practices Inbound?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
    HubSpot. 'The holiday season means a lot of travel for just about everyone, but for some, the holiday travel schedule is actually a bit of a break. talked to some jet-setting influencers whose frantic travel schedules have them on the road for months out of the year attending conferences, visiting clients, and going to meetings. The Basics.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] A Beginner's Guide to Retargeting Campaigns
    For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. In HubSpot (or your marketing software of choice), you''d compile a list based on two criteria: 1) their lifecycle stage, 2) their interests based on the topic of their most recent download. People pop over to your website then leave. Awareness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Click to Tweet : Master your marketing budget with these free templates from @HubSpot! 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! Branding & Creative. Content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    To learn how to tell your story supported by data and design best practices, download HubSpot''s new ebook, How to Use Data Visualization to Win Over Your Audience. 'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome. That''s where data comes to your aid. The Value of Data Visualization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] How to Write a Cover Letter That Doesn’t Suck [Template]
    asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. 'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? My answer is one not many of them wanted to hear: "Sometimes." Sample Cover Letter.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. We sell HubSpot both directly to businesses and through our Partner program , so we use this question to route new Partner leads to a certain team in Sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ). 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. No, no, no! Good luck!
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] Your New Go-to Guide to Content Promotion [Free Ebook]
    'It''s no secret that we create a lot of content here at HubSpot. You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. 2) Launch day.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Hubspot] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    " This is one of HubSpot''s perks -- free beer and books. 'Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. 15 Really Bizarre Cover Letter Blunders.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. This story comes from the Sidekick team at HubSpot. ContentVerve.com was the one to debunk it all.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. Pretty cool, eh?
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Hubspot] Is Content Marketing Still Worth It?
    HubSpot is a good example of such a company that offers content marketing technology. ” Though the potential for returns are large, even HubSpot understands content marketing solutions are not for everyone and don’t fall under a one-size fits all category. Let’s say you sell widgets for nuclear plants in the U.S.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Hubspot] 13 Beautiful New Ebook Templates [Free Download]
    > 13 Free Customisable Ebook Templates by @HubSpot [link]. 'Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? That''s why it''s so important to create valuable content people want to download, and then package it in a way that''s visually appealing to your readers.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How To Create B2B Website Content That Sells
    According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 'In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    >>> How to Use Data Visualization to Win Over Your Audience [Free Ebook] by @HubSpot & @VisageCo. 'We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 20 Must-Read Takeaways From the Dublin Web Summit
    Whether you attended the Summit for the first time this year, watched the live stream, or just heard about it from friends, here''s a SlideShare and a few tweetable takeaways of our favorite insights from our friends in the Emerald Isle, thanks to HubSpot''s Melissa Obleada : 1) "Amazing people need a purpose beyond profits."
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] 4 Insights from the Web Design Trenches
    Lead conversion metrics are important too, but for that you need some type of marketing automation software like Hubspot. With this in mind, I recently sat down with Jacey Gulden, our lead web designer at Synecore, to get her no-nonsense take on some of the things companies should focus on when considering a website redesign. Jacey : Yes.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Hubspot] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    Last month, we published a post on the top company blogs HubSpot''s content was crushin'' on , and one addition to the list completely surprised me: Microsoft Stories. 'Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn''t fit that mold. How Microsoft Stories Began.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Hubspot] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Please feel free to tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : New guide from @HubSpot: How to Create Email Newsletters That Don''t Suck. 'Email newsletters come in all shapes and sizes. How to measure your email newsletter. Content Creation Email Marketing
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Hubspot] New Data: Why Your Fans Aren't Following You on Social Media
    New research from HubSpot suggests otherwise. HubSpot 'When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, so your brand should hop on any new platform immediately.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Hubspot] The 2 Things You Must Nail For Lead-Generating B2B Content
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.” photo credit: HikingArtist.com via photopin cc // graphics credit: HubSpot, Corporate Executive Board, Content Marketing Institute focus on two things can help it all fall in place.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 3, 2014
    [Hubspot] How buyers' new "subscriptions psychology" will effect B2B marketers
    Accountancy software and marketing automation platforms such as Xero and Hubspot , for example, have enabled businesses to stop having to ‘buy in’ programmes to run their operations – and instead essentially rent them on a monthly basis, dialling up or down depending on their needs. 'We are living in an increasingly subscription-based world.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Hubspot] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Check out the SlideShare created by HubSpot''s  Melissa Obleada  and get some key takeaways below: As you can see, some common themes emerged: Playing Coy Doesn’t Work. 'It pretty much goes without saying that most business interested in growing are interested in more press coverage. Make Follow-Ups Relevant and Meaningful. Certainly not.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Hubspot] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    As a former member of HubSpot’s content team, I know the hard work that goes into creating valuable offers and then distributing them to sales teams with talking points, sharable tweets, and so on. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Click to Tweet! ].
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Hubspot] Top 6 Marketing Measurement Technologies
    When all marketing activities are flowing through a marketing automation platform, such as Act-On or HubSpot , this provides an abundance of data on the success of each marketing activity. 'As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. General
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
    Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly. 'If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time?  . Ninety-four percent! Of course, "simple" is relative.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Hubspot] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE from HubSpot. 'October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. Monsters everywhere! Use it and prosper.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Hubspot] Jeff Ogden of Find New Customers is one of the best writers in America!
    HubSpot Verified account ? HubSpot. And when Hubspot, Salesforce and Mintigo all agree you are a great whiter, you sure must be. Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. Write on! :).
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Hubspot] 7 Current Design Trends Every Marketer Should Know
    Interested in creating this infinite looping videos on HubSpot''s COS? Learn In the words of HubSpot web designer,  Anna  Faber-Hammond ,  "An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy." . Design
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Hubspot] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    One simple indicator of that trend is the growing number of corporate content teams that have adopted HubSpot’s Content Optimization System  -- nearly 7,000 teams now -- to create, optimize, distribute, measure, and manage all of their web content. Common Corporate Content Team Models. 1) The Traditional Newspaper Model. 4) The Agency Model.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Hubspot] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Joe Chernov , Vice President of Content, HubSpot. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Hubspot] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    HubSpot customers: Learn how to suppress a list of contacts in HubSpot here.). For example, here at HubSpot, we get forms filled out all the time by undergraduate students who are just trying to learn more about inbound marketing. 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Hubspot] The Time I was a Featured Guest on Hubspot TV
    'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. Maybe everyone at Hubspot can share it. In fact, our Twitter ID’s are on our name cards in front of us.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Hubspot] Free Ebook: How to Master Personalized Marketing
    Click to Tweet : Learn how to master personalized marketing with  @HubSpot''s latest ebook!  . 'Before the rise of inbound marketing , traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. .
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] How to Give Negative Feedback Without Sounding Like a Jerk
    When I asked my colleagues at HubSpot about their favorite tip on feedback, a lot of them echoed the same tip: When giving negative feedback, don’t make it personal. 'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. Looks like tough love works after all.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 45+ Resources to Master Blog Writing
    HubSpot is a content marketing platform with amazing software that helps businesses stand out online. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! 'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). 1) The Scarf Guy From the Apple Announcement.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. <p><strong>Please include attribution to HubSpot with this graphic.</strong><br Share This Image on Your Site. Share with us in the comments below!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] How to Annotate a YouTube Video [Quick Tip]
    We annotated one of HubSpot''s YouTube videos  to show you how the process is done. 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. Let''s go through the steps together. Social Medi
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot. 'The typical B2B organization has many unique web pages and content assets. What are Custom Reports? Now to the good stuff! Link Building Campaign Engagement Metrics.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
    If you''re stuck on what to write, you can always use HubSpot''s  Blog Topic Generator. 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. But that''s where lots of us get stuck. What  This list is meant to be a jumping-off point. Social Media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Are You Using Automation Tools to Help in Social Media?
    TweetWhen  – A Hubspot tool that shows what days and times get the most retweets per tweet. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Courtesy of: SurePayroll.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership.  Revenue reporting within HubSpot can help connect the dots. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . 'Want to track your packages with the swipe of your finger? Now you can. Yahoo!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 43 Tweetable Answers to Top Questions About Twitter
    'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.  was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Twitter Questions.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] Is There a Perfect Personality Trait for Inside Sales Reps?
    Our Content Marketing Manager recently pointed me to a post from Hubspot that I felt speaks to this challenge: Are You an Ambivert? 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Take HubSpot''s Marketing Grader, for example. They are also usually in Excel -- here''s what one from HubSpot might look like: 23).Zip
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] How to Get 100,000 People to Read Your Blog [Free Ebook]
    You can also tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : Learn how to get 100,000 blog readers in @HubSpot''s latest ebook! 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] This is the week that was: Pitches, Emails and Jelly
    This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today. You won’t look back.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. 1) Title. Include Numbers.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) Showers uses Canva to create images in bulk for HubSpot''s campaigns on social. What''s trending right now?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    'We''re excited about the recent launch of HubSpot''s first ever U.K. inbound marketing insights revealed 2014 from HubSpot. edition of the State of Inbound: Inbound Insights U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. Our research aims to help marketers in the U.K. as in the U.S.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Hubspot] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    'We''re on a historical blog optimization kick over here on the HubSpot blogging team. We did this by looking at the organic search traffic in HubSpot''s Sources Report. If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) If so, same question as above.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] Nine Practical Guides to Public Speaking and Presentations
    ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Some date back nearly two years, but all are still relevant and useful.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Media Contact: Tyler Lessard. Press Releases
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” The same idea holds true when marketing and selling your products. Quick Review.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Hubspot] How to Write an In-Depth Post in Less Than Two Hours
    know that the HubSpot blog has some great articles on social listening, so I specifically targeted this site in my search. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. An Overview of the Process.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Hubspot] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona. Solution.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Hubspot] Blogging Metrics: What to Measure, How to Measure It, and How Often
    Tools like HubSpot will give you greater intelligence into where specific clicks are coming from , and who exactly is clicking. How to measure it: We use HubSpot''s Page Performance tool , which gives us detailed insights into how to improve every element of a page. IMPACT Branding is a HubSpot Partner located in Wallingford, CT.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Hubspot] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Sales teams use a CRM like Salesforce, Zoho or Netsuite to manage their day-to-day operations; marketing teams have started to adopt marketing automation software solutions like Paradot, Marketo or HubSpot to perform key marketing activities. Our agency has been using Salesforce CRM and HubSpot together for a few years now.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Hubspot] A Look Inside Mashable’s Evolution [Interview]
    HubSpot: How early in Mashable’s life did the leadership decide to expand from its technology roots to become a broad news site, covering everything from life advice to terrorism? HubSpot: What makes a Mashable story “a Mashable story”? HubSpot: Roberts was obviously a huge hire for Mashable. Content Creation
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Hubspot] Web Design 101: How HTML, CSS, and JavaScript Work
    If I were coding this web page from scratch (instead of using the WYSIWG editor in HubSpot''s COS ), I would have started this paragraph with an opening paragraph tag: <p> The "tag" part is denoted by open brackets, and the letter "p" tells the computer that we''re opening a paragraph instead of some other type of content. css) files.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Hubspot] Why Outbound Prospecting Still Matters -- Now More Than Ever
    HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! But wait! Here’s why.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Hubspot] Why You Should Measure New and Mature B2B Blogs Differently
    These days at HubSpot, we''re dealing with both: our mature Marketing Blog (the one you''re reading right now), which has been around for 8 years, and our much newer, one-year-old Sales Blog (which you should also be reading ;-). 'With blogging, success doesn''t happen overnight. know, right? Yes, there''s a strategy. know, right?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Hubspot] 7 Company Blogs We're Seriously Crushin' On
    spoke with the rest of the content team here at HubSpot, and we all confessed the companies we''ve been professionally crushin'' on. 'We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That''s a professional crush. Professional crush alert. Until now. 1) Eat24.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
    to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. HubSpot customers: Learn more about your automatically shortened URLs here.). 'Congratulations! You''ve published a blog post. the hard work is all done, right? Right? Not so fast, my friend. You can use bit.ly
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, OCTOBER 2, 2014
    [Hubspot] The New Sales Competitive Advantage
    Recently, I gave a talk at HubSpot''s big INBOUND14 conference with over 10,000 attendees. 'Constant change. As a seller, that''s your life these days. New products and services. Changing market conditions. Evolving buyer expectations. New positions. Promotions. That''s what I''m speaking about at lots of conferences these days.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Hubspot] A Bigger Marketing Budget May Be an SLA Away
    Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. 'Who knew a single agreement could make such a difference for marketers? Not me. But Marketing needs Sales to do things, too.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Hubspot] 3 Real-Life Examples of Incredibly Successful A/B Tests
    For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. 'Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Hubspot] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    Note: If you''re an Enterprise HubSpot customer, you can run a Revenue Report using a Contacts or Companies Report. If you have HubSpot CRM, there is no setup necessary (and if you don''t have it yet, you can sign up at hubspot.com/sales ). HubSpot customers, here''s what your report would look like: Next Steps. Next Steps.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Hubspot] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. talked to Boston businesses about how they’re using inbound methodology. Their biggest emphasis? Then answer.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] The Great Divide in Content Marketing [Infographic]
    According to HubSpot''s State of Inbound 2014 , marketing teams that are generating positive ROI (i.e. 'As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. Share with us in the comments below! Content Creation
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] 6 Ways to Pull Off Anonymous Personalization People Love
    If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. If you have HubSpot, just create a smart rule and select "Country." If you have HubSpot, you can do this by creating a smart rule, and selecting "Referral Source." So glad you brought that up.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] How to Create a Content Strategy That Actually Drives Organic Traffic
    Apps like HubSpot''s Social Inbox allow you to target precise times to post on social media. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? Let''s get started. Here''s how. Visuals.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] This is the week that was: All things inbound
    He was in the windy city of Boston to see the great and good of Inbound marketing at ‘Hubspot Inbound 14’ Four days’ worth of talks, debates, parties and meetings is a whole lot of information, so this week we created ‘Inbound 14 Crunched’ – a slideshare of all the best facts, stats and quotes from the conference.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Hubspot] Does Your Marketing Strategy Align With Your Goals? A Story
    Pete tells his boss that he recommends they invest in a marketing software like HubSpot to really transform their overall presence. Integrating everything with a software like HubSpot. Impact is a HubSpot Partner Agency located in Wallingford, CT 'This post originally appeared on the Insiders section of Inbound Hub. Blog posts.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Hubspot] Interesting Infographics: Blueprint for The Perfect Blog Post
    source: Hubspot ). 'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Hubspot] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. If you''re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] State of Inbound 2014: The speed read
    'All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. And as interest in inbound continues to pick up pace, you could say HubSpot’s tips and tactics have never been more relevant. Tip: You should be tracking your ROI.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] How to Use New Anonymous Targeting to Get Sales Faster
    This post will delve into what those features look like -- but even if you''re not a HubSpot customer, it should give you some ideas of what you can do with functionality like this on your own sites. HubSpot Lessons 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. 3) Start Small.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] How to Use Data to Make Smarter Marketing Decisions
    HubSpot customers: You can pull an Attribution Report to see what sources are converting the greatest number of people. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. HubSpot customers: You can do this through the Attribution Report as well. the list is never-ending. link].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? HubSpot customers, we just built this in for you ). 'This is the part where I tell you how bleak it is to be an email marketer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] The Psychology of Color: How It Affects the Way We Buy [Infographic]
    When we did a button color test here at HubSpot, we found that a red CTA button outperformed a green CTA button by 21%. 'Humans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. That''s the power of color in marketing. B testing Design
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] A Simple Guide for an Effective Inbound Call Strategy
    HubSpot customers: SnapEngage integrates directly with HubSpot. But that being said, the two can easily go hand-in-hand. With mobile phones becoming much more than a calling device, it’s easy to forget how important the voice channel is for your customers’ experience as well as for growing your business. Learn more here.).
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] A Quiz: Test Your Content Marketing and Blog Writing Knowledge
    As writer Ginny Soskey at  Hubspot blog  points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? 'Quality blog posts  are key to your business getting found on the Web. What is quality content?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    'At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. contact-form] Filed under: CRM , Hubspot , Salesforce.com. CRM Hubspot Salesforce.com It is World War 3.
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