[Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Hubspot] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Leads.
    [Hubspot] The 15 Best Content Distribution and Amplification Tools
    Integrates with popular social media management programs like HubSpot, Buffer and Hootsuite. Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. 1 ) LinkedIn Pulse. Google Review Count: 391. 2 ) Medium.
    [Hubspot] 4 Ways to Use Audio in B2B Marketing
    After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. This strategy can also work with longer audio files, says Chelsea Hunersen, a social media manager at HubSpot. “We’ve
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Hubspot] 7 Effective Techniques for Better Email Marketing
    If you want more help crafting great subject lines, check out these 23 examples from HubSpot. Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle? Is it possible your subscribers are only sticking around because they don’t want to hurt your feelings? Ready? Let’s dive in! Apply. Connect.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Hubspot] How Redesigning HubSpot.com Doubled Conversion Rates
    Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. We also started to look at our user journeys in HubSpot. Conversions.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Hubspot] Why Agencies Should Abandon Advertising and Invest in Owned Media
    More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Consider the pitiful state of online ads.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Hubspot] 6 assumptions push marketing gets wrong
    Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London. So I started working on some basic visuals to help people understand the deck without my voice. The presumption of relevance.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Hubspot] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. How St.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Hubspot] The Best 2017 Networking Events for Marketers
    Here at HubSpot, INBOUND season practically has us singing, "It's the most wonderful time of the year." That's why we think of HubSpot as a growth stack -- it's a collection of Marketing, Sales, and CRM software that all combine to help you, above all else, grow. And where's the appeal of that? They're tremendously informative. 9) C2.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    CRM software like Salesforce or HubSpot. A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights . And, how do I set it up? What Is a Marketing Technology Stack? A social media scheduling tool like Buffer or Hootsuite. Let’s take a closer look. . . Conductor.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Hubspot] 50+ Video Marketing Stats that Prove You’re Doing it Right
    North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ).
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Hubspot] 9 Creative Snapchat Ideas for Brands
    And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. 3) Emojis.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Hubspot] Account-Based Sales Development In A Predictive World
    Here are five examples of personalization tactics our reps have employed to reach those target accounts: For the most recent INBOUND 2016 conference, several reps used Infer Profile Management to find specific high-fit accounts that use Hubspot in their business. Our sales development team lives in Outreach today.
    [Hubspot] Good Bots vs. Bad Bots: How to Tell the Difference
    There’s a reason, after all, why the HubSpot Email Marketing Software prohibits the use of purchased or third-party lists. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Hubspot] How to Use Wistia: A Step-by-Step Guide
    Pair your Wistia account with a marketing automation platform ( like HubSpot software ) or an email service to make your videos work harder for you. And if you're a HubSpot customer, you can learn more about our integration with HubSpot software here. But that's just the beginning. undefined. Why Video Content. undefined. Sales.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Hubspot] Why Your Business Needs Outbound Lead Generation
    In 2005, HubSpot developed the concept of Inbound Marketing to provide a better understanding of the process and how it differs from traditional marketing methods (i.e., Brands are becoming increasingly dependent on the internet. This is why inbound marketing strategies are so effective. As they say, out with the old, in with the new. Simple.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    I asked HubSpot Social Media Manager Marissa Emanuele what she thought about Facebook Messenger’s announcement, and she noted that Facebook’s huge user base could be a disadvantage, too. “If you can’t beat ‘em, join ‘em.”. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    For example, here at HubSpot, we sometimes ask Snapchat followers to take a screenshot of a snap, so photos are a better choice. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. So how do you grow your audience? The bad news?
    [Hubspot] 7 SaaS KPIs You Need to Track in 2017
    By integrating your customer relationship management software with HubSpot, each time a deal is won, that contact is marked as a customer within your HubSpot reports. The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. percent through 2019. 4) Churn.
    [Hubspot] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. About Vidyard. Vidyard.
    [Hubspot] A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]
    There are two apps of this kind that are making headlines at the moment: Slack -- which, in the interest of transparency, we use here at HubSpot -- and Microsoft Teams, which is due to launch this quarter. Confession: I am a bonafide productivity junkie. In fact, 74% of teams say custom apps like these boost their productivity.
    [Hubspot] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    As HubSpot pointed out , the point-of-view recording option is complemented by much faster operations; instead of pulling out your phone, your Spectacles function as on-the-ready recording devices. Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Hubspot] The Beginner's Guide to Small Business Marketing Online
    When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. A simple, free option is HubSpot Marketing Free. Brand. Brand.
    [Hubspot] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. Unify B2B data.
    [Hubspot] Should You Hire a Ghostwriter?
    But a bigger issue, as HubSpot pointed out , is the problem ghostwriting poses to your credibility. This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name.
    [Hubspot] Marketing Research to Bookmark for Your Next Blog Post
    19) HubSpot. You may already be familiar with what we do here at HubSpot, but just in case: We’re an inbound marketing and sales platform. Source: HubSpot. For the latest free research on all things marketing, subscribe to get the latest reports and surveys from HubSpot Research. Why is research so important? 1) Nielsen.
    [Hubspot] Book Review: DISCOVER Questions Get You Connected
    Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). In the age of empowered buyers, business is often won by the sales person who asks the best questions. It’s all a few clicks away. Of course, the notion that asking the right questions is key to sales success is nothing new.
    [Hubspot] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. Disclosure: DataHero is a HubSpot integration partner.).
    [Hubspot] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. Now, let's get into HubSpot's best free marketing and sales tools and resources, followed by a complete guide for how to set up and finance your business. HubSpot Marketing Free. How do you build a website? Not so fun.
  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Hubspot] Do Prospects Still Appreciate Downloadable Content?
    A great example of a brand using research reports for content marketing is HubSpot with their State of Inbound Report. Without data, content marketing can feel a bit like a high-stakes game of roulette. But, for people looking for facts, trends, figures, or industry insights, downloadable content is a goldmine of information. EBooks. Guides.
    [Hubspot] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    In a 2016 HubSpot survey, users said their overall content consumption was up. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. As marketing trends go, video is huge. And in 2017, it’s about to get a whole lot bigger. And most people don’t want to. Video Content Is Taking Over. Video.
    [Hubspot] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. It’s a bit nebulous. What types of programs resonate best with B2B audiences?
    [Hubspot] Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
    HubSpot reached its 10-year milestone in 2016. We’re not entirely sold on every traditional anniversary theme, but we think tin suits HubSpot’s 2016 just right. Take a look at HubSpot’s Year in Review 2016 and you’ll find yourself among it. And as tradition holds, the tenth anniversary calls for a gift of tin. Again.
    [Hubspot] The Art of Managing a Flexible Schedule
    Here at HubSpot, our culture promotes a healthy dose of employee autonomy and flexibility. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem -- just work from home. Of course not.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Hubspot] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Lead Flow Prioritization. Personalized Customer Journeys.
    [Hubspot] The ‘Less Is More’ Content Strategy
    Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. What is the ideal frequency for publishing content? Referenceable content.
    [Hubspot] How to Be Productive After a Long Weekend
    Here’s my one of my favorite out-of-office messages from HubSpot Principal Marketing Strategist, Sam Mallikarjunan : 3) Block off time for responding to emails in advance. What could be better than a three-day holiday weekend? Trust us, we’ve been there too. How to Be Productive During a Four-Day Week. Before you sign off. 8) Don’t burn out.
    [Hubspot] 9 Marketing Books to Read Before Q1 Ends
    Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. So go ahead -- sit back, relax, and learn something.
    [Hubspot] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    In fact, 73% of HubSpot’s Agency Partners reported seeing an increase of 2X or more in revenue after expanding their offerings to include both marketing and sales services. Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. Marketing Agency
    [Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. What are they skipping?
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Hubspot] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Zinsmeister: Many of Infer’s current customers already have offices in EMEA and APAC — such as NewVoiceMedia, Hubspot, Zendesk, AdRoll, Nitro, Brightcove and many others. This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. What’s your take? Zinsmeister: Not at all.
    [Hubspot] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. Still working on getting started on Instagram?
    [Hubspot] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Sponsored by HubSpot , this is a very practical ‘how to' series that will provide introductory sessions on subjects like how to win new business with social media, inbound marketing and digital marketing. The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses.
    [Hubspot] The 29 Best Social Media Monitoring Tools
    Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 1) Socialbakers. 2) Netvibes.
    [Hubspot] A Brief History of Snapchat
    Follow HubSpot using the handle hubspotinc. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. What Is Snapchat?
    [Hubspot] 6 of the Best Messaging Apps for Different Scenarios
    HubSpot currently has offices in five cities. Anyone remember AIM -- previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you know, of course it was. 3) Allo.
    [Hubspot] How to Create 360-Degree Video: The Ultimate Guide
    When you share a 360° video, you're asking the viewer to take a larger role in experiencing it,” says Matthew Watkins, HubSpot’s senior video editor and animator. There's something to be said for a truly remarkable experience. We share these experiences. Like any other visual content, it has to be created and shared strategically. he asks.
    [Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. While there are many ways to do that, at HubSpot, we often use the PIE method - “Priority, Importance, Ease.”. Source: HubSpot Academy.
    [Hubspot] The 28 Best Web Design Tools
    ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — HubSpot. Showcase reviews: HubSpot. 28) HubSpot Icon Library. Showcase reviews: HubSpot. HubSpot. 2) IcoMoon.
    [Hubspot] 18 Productivity-Boosting Bots for Marketers
    That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Slack.
    [Hubspot] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Recognized as one of the easier solutions to implement, Infer’s customer base includes companies like HubSpot, ZenDesk and other software service providers. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Filling the Gaps. Infer.
    [Hubspot] Amazon Echo vs. Google Home: 5 Important Distinctions
    After all, we use Google Calendar here at HubSpot, and we’re a company of over 1,500. The real benefit is how it integrates into my Google life -- my trips, my calendar, my shopping list,” says HubSpot’s Web Team Tech Lead, Dmitry Shamis. It's official. As my Dad might say, "What a time to be alive.". What makes them different?
    [Hubspot] How to Prep Your Agency for a Successful PR Launch
    Give the monologs a rest and go straight for the Emmy by creating an intriguing and must-share video based on a real-life success story, like this one from HubSpot. But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. Successful PR campaigns require work -- and lots of it.
    [Hubspot] Ask a Content Guy: How Do I Stand Out From My Competitors?
    HubSpot is the inbound marketing genius who wants to help you get that promotion. Sometimes, this graphic haunts me. This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150. I’m not the only one asking this question.
    [Hubspot] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. Actually, yes. Ad Body.
    [Hubspot] How to Write a Case Study: The Ultimate Guide & Template
    2) "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company.
    [Hubspot] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    As the story goes, a pair of friends -- Moz co-founder Rand Fishkind and HubSpot co-founder Dharmesh Shah -- started Inbound.org " for fun ," and to provide a platform for the content creators who were following the somewhat-new principles of inbound marketing. But over a decade ago, YouTube wasn't what it is today. What were they then?
    [Hubspot] The Essential Artificial Intelligence Glossary for Marketers
    In fact, in our recent HubSpot Research Report on the adoption of artificial intelligence , we found that 63% of respondents are already using AI without realizing it. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But first, a disclaimer.
    [Hubspot] Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
    Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously. If nothing else, there's something to be said for Snapchat's off-the-charts growth.
    [Hubspot] 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
    HubSpot and SendGrid are here to help. As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. We’ve joined forces to jumpstart your effort to redefine your email program.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Hubspot] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    After all, today's readers are more likely to skim blogs, long-form written content, and podcasts rather than thoroughly consume them, according to data from HubSpot Research. HubSpot's CMO Kipp Bodnar suggests starting with improv.). The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Video.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Hubspot] When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
    My colleague, Leslie Ye , recently had a phone call with someone to discuss a project for the HubSpot Sales Blog. We use it here to help HubSpot customers , and for good reason -- 73% of customer service managers say that support inquiries are becoming more complex. It gives me time to think. Have a look, and start talking.
    [Hubspot] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. What do all of these changes have in common?
    [Hubspot] How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]
    That’s why the marketing and reporting experts at HubSpot and Looker have joined forces to bring you a brand new free guide, How to Create Marketing Reports Your Boss Actually Cares About. In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. well, tough.
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Hubspot] The Buyer’s Guide to Artificial Intelligence Software For Sales
    This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips. But with all the products promising to tell the future, it’s hard to discern which can actually deliver. What to Look For in a Sales AI Vendor.
    [Hubspot] 4 of the Best Growth Hacking Experiments to Try in 2017
    4) Eric Peters, Growth Marketer, HubSpot Academy. Throughout 2016, Peters' team released five new HubSpot Academy certification courses. The purpose of this experiment was to increase the number of HubSpot Academy certifications held by each student. On the surface, it might look a little intimidating. Set achievable goals.
    [Hubspot] The 32 Best Twitter Marketing Tools
    HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. I like it.”
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 10 Brands Show Us How Email Marketing is Done
    Image Source: HubSpot ). Image Source: Hubspot ). Image Source: Hubspot ). An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. A well-crafted email campaign is personal, action-oriented, and measurable.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 5 CSR Tips So You Can Start Giving Back This New Year
    For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing. That’s why this Chinese New Year, the HubSpot team wants to help your business grow. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 11 Soundless Videos We Love (And Why)
    11) HubSpot. What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    HubSpot customers: Facebook Ads now integrate with HubSpot , providing you automatic and precise ROI reporting on all your Facebook and Instagram Ads.). Source: HubSpot. Source: HubSpot State of Inbound 2016. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel.
    [Hubspot] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    OnPage.org and HubSpot have joined forces to bring you the answers you’re “searching” for with the foundational new ebook, What Is SEO? Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? Every year, over 2.8 SEO Daily Prom
    [Hubspot] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? How Much Is Too Much?
    [Hubspot] What Does it Take to Build a Successful Sales and Marketing Team?
    To learn more about what it takes to build a successful sales and marketing team, join us for our upcoming webinar, “ What Does it Take to Grow a Predictable Marketing and Sales Organization? ” , hosted by Penguin Strategies and featuring VP Global Partner Program & Strategy at HubSpot, David McNeil. 1) Onboarding Team Culture.
    [Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    This is made even easier with a lead database system like HubSpot, which clearly shows how people have engaged.). If you're able to host on an automation platform like HubSpot, however, you can accomplish a lot very simply. Let me ask: What are some of the biggest problems you're having with your website? They're entwined. The result?
    [Hubspot] 11 Free Sales Tools to Pump Up Your Pipeline
    HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. As a salesperson, you only get so many minutes in the day. We all do, really. But what happens when you don’t have a big budget? Used for: Gathering data on prospects right inside your email. Streak. LeadIQ.
    [Hubspot] Ad Blocking Is Not the Problem, It’s the Symptom
    To better understand how users experience ads, let’s examine this recent study conducted by Hubspot and AdBlock Plus. Tourists visiting São Paulo, Brazil might feel that something is missing. The law was proposed by former Mayor Gilberto Kassab, who felt that the city’s character and architecture were obscured by ads.
    [Hubspot] What We Learned From Our First Year on Medium
    This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook. Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ). Then a few months in, we attached the HubSpot handle to the publication. Here we go.
    [Hubspot] AI Throwdown: Google Assistant vs. Siri [Infographic]
    At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. The world is abuzz with tech talk. The natural question, of course: Which is better? So, is there a winner?
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Hubspot] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    I asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. January 2017. June 2016.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. So how do you prioritize them? 9) Avoid guilt.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. 7 Predictions for Social Media in 2017. Good question. Recipes.
    [Hubspot] How to Plan Marketing Content Around Event Promotion
    At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. All too often, marketers under-plan their marketing content for events. Speaking of events.
    [Hubspot] How to Plan Marketing Content Around Event Promotion
    At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. All too often, marketers under-plan their marketing content for events. Speaking of events.
    [Hubspot] 9 Handy Business Calculators That’ll Make Your Life Easier
    2) HubSpot's Advertising ROI Calculator. 4) HubSpot's Leads Goal (SLA) Calculator. 7) HubSpot's Inbound Marketing ROI Calculator. This calculator helps determine the rough estimate of ROI when onboarding to HubSpot. 9 Handy Business Calculators That’ll Make Your Life Easier. 1) Attend.com's Event ROI Calculator.
    [Hubspot] Debunking 5 Agile Content Marketing Myths
    We hear stories of groups like Dell, Mozilla, Hubspot, and others who spend a year or more tackling massive transformations, and we assume that’s the only way to “go Agile.” In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now.
    [Hubspot] Do People Still Read? How Offsite Content Attracts Quality Readership
    Here at HubSpot, we spend a lot of time thinking about the future of content. For example, HubSpot has multiple blogging properties. In addition to this marketing blog, which lives on HubSpot’s website, we also have ThinkGrowth.org , which is published on the Medium platform. and "Will AI take over our blog?". But why? Jackpot.
    [Hubspot] 9 Essential Tips for Researching Your Next Content Campaign
    This HubSpot article lists 19 more beyond the ones I mention here. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. Scope Out Successful Campaigns. Come up With a Theme.
    [Hubspot] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. HubSpot. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. 2) MozBar.
    [Hubspot] 6 Awesome Sales Call Conversation Starters
    Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better. That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better. Don’t sell.
    [Hubspot] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Learn more about email marketing with Monaghan right now by taking HubSpot Academy’s Email Marketing Certification course. 3) Personalize and test your emails.
    [Hubspot] 9 Essential Tips for Researching Your Next Content Campaign
    This HubSpot article lists 19 more beyond the ones I mention here. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. . Scope Out Successful Campaigns. Marketo. BuzzSumo.
    [Hubspot] The Six Best Screen Capture Tools
    ” — HubSpot. Showcase reviews: Kathryn Aragon Media, HubSpot. HubSpot. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., Pricing: free.
    [Hubspot] 13 Gmail Plugins That Make Client Communication Easier
    4) HubSpot Sales. HubSpot Sales is a free email tracking tool that allows you to see when a client or prospect has opened an email -- basically, you'll be able to tell if your email got lost in the client's inbox or if she's actually ignoring it. How much time do you spend on email each week? 1) SaneBox. 2) Just Not Sorry. 3) Mailburn.
    [Hubspot] Fonts & Feelings: Does Typography Connote Emotions?
    Here at HubSpot, we used a clear Sans serif font for our homepage and calls-to-action to make the information crystal clear to site visitors. Source: HubSpot & Fount. Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story? Sans Serif. Script.
    [Hubspot] 2016 End-of-Year Recap [Video]
    Now that we've rung in the New Year here at HubSpot, we wanted to remember the biggest changes that happened in the world of marketing in 2016. From all of us at HubSpot, Happy New Year! 2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. Social Media Daily IGSS
    [Hubspot] 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
    When I went to HubSpot's INBOUND event last month, that was my goal. Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. Guess what?
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