• HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] A 3-Step Framework for Leading a World-Class Marketing Team
    CMOs can bridge operations between Marketing and Sales by incorporating the following plan, as outlined by HubSpot’s CMO Mike Volpe : Encourage weekly meetings between Marketing and Sales. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] The Biggest SEO Shakeups of All Time
    But as HubSpot and other organizations with an eye for SEO soon began to notice, the percent of searches that were affected by this keyword encryption soon began to grow. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Like, not even remotely close. I know, bummer). ”).
    [Hubspot] How To Link Inbound Marketing With Trade Show Success
    photo credit: ljlphotography via photopin cc | graphics courtesy of HubSpot 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. So can trade shows fit in with that new approach to marketing?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] Is Parallax to Blame for Poor SEO?
    Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. Dan Ritzenthaler , HubSpot Product Designer and UX expert, suggests using parallax design on select parts of your pages. Parallax certainly does work on mobile if you have responsive design (like the HubSpot COS ). How Parallax Design Works.
    [Hubspot] Don’t Make Marketing Decisions Based on Bad Data
    When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Hubspot] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. SERP results for the authorized will simply have a byline.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Hubspot] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot''s software -- is one that changes based on the person viewing it. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Not hip to the difference? Wrong.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Hubspot] 35 Tech Terms Translated Into Plain English
    Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). HubSpot has APIs that developers use to get information from our software into theirs. or something weird that us non-programmers would never understand. Scrum.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Hubspot] A Simple Guide to Web Traffic Terms
    pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser. In HubSpot''s software specifically , if a person were to visit your website, click a link that took them to another website, and then come back to your website, that would count as two visits. Not so fast, speed racer.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Hubspot] How to Make Your How-To Content More Helpful
    For example, if I were explaining how to add an image to a blog post in HubSpot, I''d include a screenshot showing where the Insert Image icon is in the editor. For example, if I were explaining how to add a horizonal line to a blog post in HubSpot, I would say, "Place your cursor where you want the line to appear. So meta.
    [Hubspot] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. At HubSpot, we use Trello to keep track of our post ideas.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Hubspot] What Is an Inbound Link? [FAQs]
    Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. 'If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Let''s clear this all up.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Hubspot] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    And if you''re inspired by what you see, then go check out HubSpot Jumpstart , our brand new scholarship program for seed-stage startups.). Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot. 'Trying to get found as a startup is no easy task. Ever seen Culture Code ? million views.). Few Tweetable Takeaways.
    [Hubspot] How Your Family Affects Creativity and Your Content Marketing Success
    There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In.
    [Hubspot] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Most marketing automation software solutions, such as HubSpot, InfusionSoft, Ontraport, Pardot, and Marketo, include the following features and many more: Email Marketing. 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Hubspot] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    3) HubSpot Image Editor. Now live today for all HubSpot customers is an image editor right within your HubSpot account. If you want to make other changes to the original file, it will still be available right within HubSpot. But here''s a little secret, marketers: You don''t need Photoshop to create great designs. Desig
    [Hubspot] 20 Stunning Inbound Marketing Statistics
    HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! Here are 20 to get you inspired. That''s not the case with inbound marketing. Far from it. Email.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Hubspot] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    Check out this post based on a recent webinar with Twitter''s Anne Mercogliano and HubSpot''s Kipp Bodnar. 'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. This Is Your Brain on Viral Content: What Psychology Says You''ll Click On. Tweet. Want to get noticed online?
    [Hubspot] Our 5 Favorite Marketing Automation UIs
    HubSpot. HubSpot ’s contact database leverages smart interface design to paint a digestible, yet comprehensive, picture of every lead—making it quick and easy for marketers to score and segment them for future campaigns. HubSpot also features a generator to help marketers quickly build landing pages without having to write code.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Hubspot] Everything You Need to Know to Successfully Live-Tweet Your Event
    HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) August 18, 2013. If you''re a HubSpot customer, you can do this easily in Social Inbox because each tweet is color-coded with the status of the person tweeting (whether they''re a follower, lead, customer, or stranger). Before the Event.
    [Hubspot] TMI? How to Personalize Your Emails Without Being Creepy
    you can said "I think HubSpot would be interested in X, Y, Z.". 'Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn''t greet me by my first name and feature content tailored to my individual interests. No one likes a creepy marketer. But why? to about 7%.
    [Hubspot] How to Improve Your Email Clickthrough Rate [Video]
    Hi, I’m Bryan with HubSpot. Internal testing at HubSpot has shown us that plain-text emails can outperform HTML emails, but images still play a big role in getting your reader''s attention. 'Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. Click. Click. Click.
    [Hubspot] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. 'As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence.
    [Hubspot] How to Design Experiments for Your Website in 5 Easy Steps
    Of course, I''m fairly biased, but I use HubSpot to run our own A/B tests. In HubSpot, you can test everything from: Your landing pages - compare form submissions, CVR, new contacts rates, and customers generated. These tests help you get definitive answers on what works and what doesn''t. Only 17% came from their homepage.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] What Is a CDN? [FAQs]
    If you have your website, blog or landing pages built on HubSpot you actually already have CDN and don''t need to worry about it. We built Akamai''s CDN and a Web Application Accelerator (which is a little like a private fast lane) right into HubSpot from the start so you don''t have to purchase or install anything extra. Right!
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Hubspot] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    HubSpot’s Corey Eridon recently challenged her audience to consider cutting their content back, and providing more value in fewer words to today’s attention-challenged audiences. 'Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Well, you’ve come to the right place. Expert Content.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] 5 Little Ways to Get More Facebook Likes
    Quick Tips For Growing Your Facebook Audience from HubSpot. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 1) Make sure your Page is properly filled out with searchable information. link to your website.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Hubspot] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    We''re using speakers from various backgrounds like content promotion, web design, sales training, video production, and search marketing (including Dharmesh Shah from HubSpot and Gilian Muessig from SEOMoz). 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. 1) Lush.
  • ENGAGE  |  MONDAY, JUNE 30, 2014
    [Hubspot] This Week in Content: 7 Ways Content Marketing is Like a Relay Race
    Small Business Trends interviews Hubspot senior channel consultant Timothy Dearlove, who challenges marketers to “be remarkably helpful,” even if that means taking the long way around. 'If you’ve ever trained for a marathon, you know just how much work is required to ready your body for the grueling 26.2-mile trek. Search Engine Watch.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Hubspot] 10 Quick Tips for Generating Leads From Twitter
    Recently, Twitter''s Anne Mercogliano and HubSpot''s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day. — HubSpot (@HubSpot) June 26, 2014. — HubSpot (@HubSpot) June 26, 2014. You can click here to access the recording now.) Twitter25. Twitter25.
    [Hubspot] Terry Forsey Consulting Builds Business with Marketing Automation
    HubSpot was very, very prevalent in the marketplace. 'Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. This was great, but it also raised a problem.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Hubspot] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    At HubSpot, that means a lot of new content has been created and published. 'So, another month has come and gone. As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content -- some pieces performed very well with our audience and some didn''t. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. Well done!
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Hubspot] Want to Be a Better Blogger? Embrace Structure
    If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. If you do not have the HubSpot COS, we have five blog post templates that you can use to create blog content no matter what CMS you are using. 'What is the first step you take as you begin writing a blog post?
    [Hubspot] The 3 Most Important Aspects of Inbound Marketing
    graphcs credit: HubSpot 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Hubspot] The Ultimate Guide to Embedding Social Media Posts on Your Website
    Here''s what it''ll look like when you''re done: A Sales and Marketing Love Story from HubSpot. 'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Table of Contents. Tweets. Facebook Posts. Google+ Posts.
    [Hubspot] 4 simple truths about content marketing re-imagined
    While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. 'Content marketing is still a new field, and it remains dynamic and evolving. Content is king. But what are the downsides? Good luck!
    [Hubspot] 5 Goals for Your Blog & Website… and One Big Challenge
    According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”. 'and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] What Investors Expect From Modern Marketing Executives
    “The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. 'Today’s CMO bears almost no resemblance to a CMO from a decade ago. Where do you draw the lines? Inbound Marketing
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Other times, it''s the exact opposite -- you feel energized and ready to take on the world.
    [Hubspot] Building a case for lead nurturing
    But HubSpot quote the Search Engine Journal’s report that inbound leads cost 61% less than outbound leads – so the upfront resource investment will more than pay you back in the medium to long term. 'Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message.
    [Hubspot] What Jeremy Paxman Doesn’t Know About Twitter Best Practices
    Here are some quick facts: Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot. What would content marketers say in response to Paxman’s comments? Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing. Keep it short. Be timely.
    [Hubspot] How Long Does Inbound Marketing Take to Reach Success?
    According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. graphic credits: HubSpot , Corporate Executive Board , MOZ And for a long time, it got dreamy results.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Hubspot] Before & After: 5 Famous Websites Get Fictional Makeovers
    And HubSpot customers, if you want to try to implement any of these strategies on your own website, you''re good to go -- these are all COS-friendly.). 'The one time in my life I got a professional makeover, I was surprised at how much the little details mattered. I''m from New Jersey, so this was entirely possible. ;). just more refined.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Hubspot] These 11 Ads Are So Good, You'll Forget They're Ads
    This ad makes a powerful emotional connection and it actually left many us on the HubSpot blogging team close to tears. 'Today, promotional messages try to reach us pretty much 24/7. In essence, it has to be more than an ad. The following "ads" are ones that fit that bill. In short. they don''t feel like ads at all. 1) Pepsi MAX - Uncle Drew.
  • HUBSPOT  |  SUNDAY, JUNE 22, 2014
    [Hubspot] What Do Introverts, Content Marketers, and Pinners Have in Common?
    'They really liked the following posts from HubSpot this week. Our most shared content includes posts about social media, email, content marketing, leadership, and virality. Below are the five posts from this week that received the greatest number of social shares. Take a few minutes to catch up on anything you''ve missed. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
    Here are some ready-made tweets: Click to tweet: 8 Tweet Formulas to Get You Started on Twitter - [link] by @DianaUrban at @HubSpot #TwitterTip. 'Not sure what to tweet on Twitter? Sometimes, it''s about following tropes that are tried-and-true. Edit the hashtag with the actual hashtag you''d like to use (e.g. marketingtip). DianaUrban).
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Hubspot] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    'Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ? If you want to submit a question to be answered, click here.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
    The volume of mentions we get, the volume of posts we publish, even the software we use ( it''s HubSpot , but it''s improved so much since I last really used it). 'I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. Here''s why. 1) You get to dust off those marketing skills.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. 60 Common Marketing Acronyms. See SaaS.).
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Hubspot] Don't Hit Send! 5 Tips for an Effective Email Campaign
    If you want more information about this process, specifically how to write emails people WANT to respond to, check out this HubSpot email template ! 'Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Turned out to be unsuccessful? – “That’s alright. Step 1 – Establish a Goal.
    [Hubspot] No one cares about what you know, until they know you care
    In the words of Hubspot’s Joe Chernov, “it’s up to the influenced to decide if you are influential.”. In the words of Hubspot’s Joe Chernov, “it’s up to the influenced to decide if you are influential.”. 'By Mark Masters, {grow} Community Member. No one cares about how much you profess to know or how good your business is. Show proof.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] The Characteristics of Content That Turns Skeptics Into Believers
    HubSpot recently ran a survey with Octopus Group for their Tech Heads 2014 project that gave us great insight into the human side of CIOs -- often the hardest person to convince when selling technology into a new company. The reason we put our resources into creating content is to grow our business. It doesn''t, plain and simple. Content.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Hubspot] Say Hello to Animated GIFs on Twitter
    And HubSpot customers: Social Inbox supports it, too.) HubSpot A/B test found a 55% increase in leads when images were added to tweets. 'FINALLY. Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on Twitter.com and on Twitter''s iOS and Android apps. link].
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Hubspot] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Most email tools, such as HubSpot''s, have a file manager in which you can upload these files directly from the editing window. 'Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? It sucks.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you''re a HubSpot customer, you can use Social Inbox to set up a stream that pulls in questions from your leads and customers. And if you haven''t done so already, register for HubSpot''s event, INBOUND 2014 !). 'How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?"
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
    For example, on HubSpot''s Pinterest account, we have separate boards for blog posts, ebooks, templates, data, etc. You can also use this same guide to set up UTM tracking within Hubspot -- it''s a fairly similar process in most other marketing platforms. But make a rookie Pinterest mistake when pinning on behalf of your business?
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Hubspot] Why Content Alone Isn’t Content Marketing
    Someone I admire recently said, “Everyone is waiting to see what you pull out of your hat at HubSpot.” 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Don’t take this the wrong way. Voila! Insta-content marketer. Sure, it makes a good presentation.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Hubspot] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. When tasked with identifying and stewarding the culture at HubSpot, Dharmesh conducted research to ascertain the qualities of people at the intersection of happy and successful within the company.
    [Hubspot] How to Create Genuine Experiences in Your Online Marketing Campaigns
    good example of B2B companies doing this well are HubSpot and Buffer. 'Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. Instead of tricking your audience into believing something is real (e.g. Don’t Fake It.
    [Hubspot] Is Outbound Marketing Dead?
    According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead , shortening their sales cycles and increasing their sales close rates. Especially when used with inbound marketing. It’s not that simple. Outbound Marketing''s Power Has Faded.
    [Hubspot] 4 Quick Tips to Set Your Business Development Reps Up for Success
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. At HubSpot, we have a 2:1 ratio between Sales Reps to BDRs. Katie Kelly is an Associate Inbound Marketing Specialist at HubSpot. How can we get prospect into taking a meeting? Hello!
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Hubspot] When "Good Enough" Is Good Enough
    At HubSpot, the situation is no different. When I was first hired to run HubSpot’s internal creative and design team, I was tasked with the difficult job of figuring out how to improve the productivity of the team and the quality of the work it produced. '“Is this good enough?” for their companies. bite at it.
  • HUBSPOT  |  SUNDAY, JUNE 8, 2014
    [Hubspot] What 15,000 People Read and You Didn't
    'At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts -- they show us how many people found our content valuable enough to share it with their own contacts. Tweet. Tweet. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Here''s an example of social sharing buttons from a page of a HubSpot ebook. In HubSpot, that means highlighting the image, clicking the "Insert/edit link" button, and pasting the share link URL there.) 'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? Social Medi
    [Hubspot] When it Comes to Blog Post Length, Is More More?
    Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. 'My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” ” I took to the web to see if others think differently, and what I found surprised me.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] Dear HubSpot: My Boss Won't Let Me Do My Job
    Dear HubSpot, Here''s my issue in a nutshell. 'New here? This is a weekly column that we do to answer people''s most burning questions about inbound. If you want to submit a question to be answered, send it to us at blogging@hubspot.com. It''s not that she won''t let me do inbound, she''s totally excited about it. Do same for traffic.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Hubspot] 6 Jobs the Best Social Media Managers Actually Do
    'My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. And if you think you have the drive and the skills to be a Social Media Manager for HubSpot, you can apply here. Years after the first "Can we measure the ROI of social media?" 1) Content Creator. Skills Necessary.
    [Hubspot] So What Exactly IS Inbound Marketing?
    One of the leading inbound marketing software companies, HubSpot , has boiled down the inbound marketing process into four key areas: 1) Attract 2) Convert 3) Close 4) Delight. Graphics credit: Corporate Executive Board and HubSpot Here''s a primer. Here''s an overview. But first, some historical context. Craig Davis. Does it work?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Hubspot] A Guide to the New Canadian Anti-Spam Legislation (CASL)
    We reached out to one of HubSpot''s agency partners, Kula Partners , to see what their perspective was as a Canadian inbound marketing agency. If you use HubSpot as your ESP, you have the tools you need to run a CASL-compliant email marketing program, though it is still solely your responsibility to ensure compliance with CASL.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Hubspot] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    Now, here at HubSpot, it''s a different story. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. When you look back in time and see how HubSpot''s homepage has changed over the past decade, the reasons for those changes are usually obvious. Oh, so HubSpot sells extra large funnels?".
    [Hubspot] How to Conduct Market Research on a Tight Budget
    We tried this ourselves a few weeks ago -- HubSpot invited four customers into our offices to join us for lunch and tell us what they thought of our software. Prompted by some questions, they gave us priceless insight into what''s working for them and what''s not in the HubSpot marketing platform. It''s understandable. Cost: $0 - $50.
    [Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
    HubSpot customers: take advantage of the Smart Fields feature -- it recognizes people who have already converted on another of your offers, automatically removes fields these people have already filled in, and replaces them with new fields of your choice. 'Landing pages are the core of the conversion process. 2) The design is cluttered.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Hubspot] 8 Types of CTAs You Should Absolutely Try on Your Blog
    To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." customer is shown a call-to-action that leads to a worksheet on doing SEO within the HubSpot product. See what it looked like in 2000: [link] #tbt via @HubSpot.". Not always. 1) Bottom-of-the-Post Smart CTAs.
    [Hubspot] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    ” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. 'It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Leadership Guides. by NewRayCom.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] 6 Critical Lessons You Need to Learn From Your Sales Team
    HubSpot customers: You can also monitor competitor activity in your own portal by clicking on "Reports" at the top of the page, then "Competitors." 'Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). What You Should Know About Your Company’s Sales Process. Inbound Marketing
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] How to Get More People to Open Your Emails [Video]
    We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Will people open this email? Will they hit spam? Anybody?
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Hubspot] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    Typically at HubSpot, we look to cover topics from all angles, answering the who, what, when, where, why, and how. 'Time is flying by. As the weather gets nicer, the months always start to feel shorter and shorter. How to Insert Google Calendar Invites in Your Marketing Emails. How to Hire a Content Strategist. Inbound Marketing
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] 7 Marketing Skills You Need to Get a Promotion
    Here are a couple ready-made tweets: Click to tweet: 7 Marketing Skills You Need to Get a Promotion - [link] by @DianaUrban at @HubSpot #marketing #marketingtip. 'Are you vying for a promotion? If so, you should make sure you''re doing everything you can to impress your boss. 1) Plan your blog content in advance. 5) Test everything.
    [Hubspot] Hinge’s Fab Five: May 2014
    By: Ross Crooks, HubSpot. 'Top Professional Services Marketing Content from May 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! How to Use #Hashtags on Twitter and Facebook. By: Matt Kapko, CIO.com. By: Shelli Walsh, Moz.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. 'Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Sound good? Is it just a time thing?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
    11) HubSpot. 'Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? 1) Uniqlo. Growth: Idea: Partner with Other Brands. 2) Dropbox. 3) Evernote.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] Go Beyond Good Enough: How to Delight Your Customers
    ” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. Well, not quite. At this point, you may be saying something like “Wait, what? Marketers Need to Delight, Too.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] 6 Signs Your Landing Page Needs to Be Redesigned
    Here are some ready-made tweets: Click to tweet: 6 Signs Your Landing Page Needs to Be Redesigned - [link] by @DianaUrban at @HubSpot #webdesign. 'When it comes to marketing, there''s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. Seasonality. Text is overwhelming.
    [Hubspot] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did. Real Personalization Would Exist.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] The 10-Minute Marketing MBA
    few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. 'Have ten minutes? Raise.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] How to Spot a Bad Email List and Turn It Into a Good One
    At HubSpot, we increased our blog email subscribers by 128% by putting a check box on our landing pages. If you want some inspiration, here’s a re-engagement campaign HubSpot sent that increased our email click-through rate by 583%. In fact, customer acquisition via email has increased by 4X in the last four years. It''s old.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Hubspot] Is Your Inbound Strategy Failing? Try Going Agile
    We aren’t interested in just moving the needle next year or next quarter, we use the real time power of HubSpot and various inbound marketing strategies to produce measurable results today. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Hubspot] Why Business Blogging Works
    For example, every time I write a blog post on this very blog about inbound marketing, it creates an opportunity for someone that needs help with inbound marketing to find that post about inbound marketing, and learn who HubSpot is. The more blog posts I create, then, the more chances I have to introduce HubSpot to someone new.
    [Hubspot] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot Nothing could be further from the truth.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Hubspot] 21 Secrets to Nailing a Job Interview [Infographic]
    And according to College Atlas , the folks that created the infographic below, orange is the worst color to don ( unless, perhaps, you''re interviewing here at HubSpot). 'Interviewing for a new job is always difficult, regardless of how you have fared in past interviews. Every company and every interviewer is unique. Maintain eye contact.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Hubspot] How to Bridge the Gap Between In-Person and Online Lead Generation
    As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. 'We spend the lion''s share of our days online. We often use bit.ly
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Hubspot] 10 Steps to Better Visual Marketing With Canva
    HubSpot (@HubSpot) May 16, 2014. 'Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. Here are ten steps you can take to improve your visual marketing with Canva. Facebook posts.
    [Hubspot] Blogging for Business - It's Role In Attracting Target Buyers
    To understand the impact of effective blogging let''s look at the results of a HubSpot study of 4000 companies. 'When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Hubspot] How to Insert Google Calendar Invites in Your Marketing Emails
    For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." 'Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. action=TEMPLATE. More content.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Hubspot] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot. HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. 'This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x
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