• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. not, HubSpot’s editorial calendar template is a decent. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Hubspot] Content Marketing Playbook: Strategy and Roadmap
    Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Hubspot] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    Lindsay Kolowich, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Hubspot] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Hubspot] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! Dreamy.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Hubspot] How to Say 'No' To Your Boss
    Unless your boss uses the HubSpot Sales Chrome extension , that is. Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team. In the end, that reflects poorly on you -- and that's not fair. Ask questions.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Hubspot] How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
    To help you out, HubSpot & OnPage.org teamed up to bring you these best practices in the form of a handy 30-day planner. Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. More specifically, you'll learn: How to standardize your URL structures to increase ranking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Hubspot] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    HubSpot customers: You can learn how to install a robots.txt file on your website here , and learn how to customize t he contents of the Robots.txt file here. If you're a HubSpot customer, this is super easy -- click here or scroll down for those instructions specific to HubSpot users. Say what?! Stay with us, folks. Why not?
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Hubspot] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    In the Marketing industry this would be: Hubspot, Content Marketing Institute, Moz. Today I will explain step by step how to write a blog post that will drive 300+ backlinks. Let me introduce you to one of my favourite strategies – The Stats Post formula. love it because of its simplicity. Let’s dive right in. Let’s look at data from Ahrefs.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Hubspot] Are Ads Worth the Investment? [Free ROI Calculator]
    To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. Bingo.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Hubspot] Personalized content for more effective content marketing
    You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    And here's the mobile version: HubSpot Customers: If your website is on the Content Optimization System (COS), then your site is already mobile-friendly from a technical point of view. The HubSpot COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. Ready to get inspired?
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Hubspot] Everything You Need to Know About Social Video Marketing in 2016 and Beyond – Opentopic
    According to HubSpot, The post Everything You Need to Know About Social Video Marketing in 2016 and Beyond – Opentopic appeared first on Opentopic. In marketing, video is an opportunity you can’t afford to pass over. Mobile consumers share video like crazy–92% of them, in fact. Marketing ROI Cmo marketing roi
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Hubspot] Best Practices for Conversion Rate Optimization
    Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization.  .  . This will waste time. Now, on to execution ! BEFORE:  .
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Hubspot] Everything You Need to Know About Social Video Marketing in 2016 and Beyond
    According to HubSpot, The post Everything You Need to Know About Social Video Marketing in 2016 and Beyond appeared first on Opentopic. In marketing, video is an opportunity you can’t afford to pass over. Mobile consumers share video like crazy–92% of them, in fact. Marketing ROI Cmo marketing roi
  • SALES ENGINE  |  THURSDAY, JULY 14, 2016
    [Hubspot] Cutting Through the Content Clutter
    Even a year ago, I was espousing the need to build a greater library of content that continues to produce leads in accordance with the Hubspot and Moz studies on post volumes conducted around that time. Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. They were tailored.
  • INFER  |  THURSDAY, JULY 14, 2016
    [Hubspot] Infer’s Automated Form Monitor for Marketing Operations
    This feature is especially helpful if you are currently using a marketing automation platform like Pardot or HubSpot. Infer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. Form Page URL. Form Action URL.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Hubspot] What Does the Future of Facebook Advertising Look Like? [New Data]
    And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. While the content your business creates is important, delivering it to the right people is easily half the battle. Additional functions help you build credibility and relevance when users see and interact with your ads.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Hubspot] Lead Change and Transform Communications with Nurture Marketing
    Take these statistics courtesy of Hubspot as proof—though they’re just the tip of the iceberg: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. The times, they are a changin’. The prerequisites for a company to be successful have intensified. And the corresponding tool is marketing automation.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Website CTAs/pop-ups. Social. Email. Content loading
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Hubspot] The 14 Best Marketing Automation Tools
    Showcase reviews:  SnapApp. 2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS. 4) Programming. HubSpot also put together a list of resources and tools to help improve writing. Do you have what it takes to succeed in today's modern marketing world? Technical & Creative Skills Every Content Marketer Should Master.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Hubspot] 6 Parts of Your Marketing You Should Always Be Optimizing
    It probably goes without saying, but we’re huge fans of optimization here at HubSpot. But we also know that optimization can be exhausting. Cognitive Technology Cmo cognitive technology
  • SNAPAPP  |  FRIDAY, JULY 8, 2016
    [Hubspot] SnapWrap: New Research, Client Freakouts, Journalism, and More!
    Karl Sakas, Hubspot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Diffuse a Client Freakout. Journalism and Content Marketing Need Each Other.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Hubspot] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Eventually, the turn-around got to him. was a thing.”. Something different. Content. Workflow.
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Hubspot] How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
    According to HubSpot , 59 percent of 18-to-24 year-olds either have an ad blocker already installed, or have plans to get one. If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. Nothing is sacred, it seems.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Hubspot] 12 Tips for Writing Clickable Search Ad Copy
    According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. What Is a Search Ad? Join today!".
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] 77 Blogging Stats to Improve Your Blogging Strategy
    25.1% of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Blogging & Lead Generation. 1. Source ). 2.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. Another approach we’ve seen is giving the lowest-scored leads to your newest reps.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2016
    [Hubspot] How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
    If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel. Want to join us? ET // 11 a.m. Where: Live Google Hangout.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Hubspot] 5 Tips to Help Close That Sale
    Adding a personal touch can increase your click through rate by as much as 14%, and boost your chances of converting by 10% (research by HubSpot ).  . Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.”. Exude Confidence.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Hubspot] Which Content Marketing Formats Are Most Effective?
    We explore HubSpot content marketing data to find out. Opentopic blog >> opentopic.com Which content types are most effective when running an inbound marketing campaign? What Content Should You Be Creating? Content marketing is a well established driving force behind Inbound marketing campaigns. Marketing ROI Cmo marketing roi
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 1, 2016
    [Hubspot] HubSpot Email Marketing Certification: What You Need To Know
    HubSpot is back at it again with another marketing certification. Like all HubSpot’s certifications, the email certification is free and can be taken […]. The post HubSpot Email Marketing Certification: What You Need To Know appeared first on MLT Creative. This time it’s on email marketing.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Hubspot] SnapWrap: Culture Fits, Selfies, and More!
    Corey Wainwright, Hubspot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Epic Failures in Content Marketing and Why They Failed. Parker T.,
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] The Ultimate List of HubSpot Pros & Cons
    Opentopic blog >> impactbnd.com What should I be when I grow up? Where should I go to college? What marketing automation software should I use? — Ok, maybe the last one isn’t as common, but if you’re reading this, it’s surely a dilemma that strikes a chord. Marketing ROI Cmo marketing roi
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 29+ Actionable Content Writing Tips [+Examples]
    Source: Hubspot. Source: Hubspot. HubSpot Click To Tweet. Source: HubSpot. Source: HubSpot. HubSpot Click To Tweet. Source: HubSpot. HubSpot Click To Tweet. Source: HubSpot. To do this, working on improving your writing is an important step. Make Your Content Actionable. Avoid Verbosity.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 8 Great LinkedIn Groups for B2B Marketers
    Why it’s great:  The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. B2B Technology Marketing Community. Mobile.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Hubspot] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    For more on how to use Snapchat -- as well as a look at how HubSpot uses the platform -- check out this post. Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). We all know that website traffic doesn’t necessarily immediately translate into paying customers. Most online visitors don’t convert from the get-go, as some prospects need more time before moving further along the sales funnel. Attract. Convert. Close.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Busted! 23 Marketing Myths Held By (Some) Industries
    In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. Don’t get us wrong. This myth is actually backwards.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] The Complete Guide to Instagram Advertising [Ebook]
    To help you learn more about how to effectively advertise on Instagram, HubSpot teamed up with Iconosquare to bring you The Essential Guide to Instagram Advertising. As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. That's a whole lot of action.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Hubspot] Copywriting: The Ultimate Guide
    How To Write A Marketing Email: 10 Tips For Writing Compelling Email Copy | Hubspot. Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Chapter 6: Copywriting Tools.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 27, 2016
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Hubspot] The Ultimate Guide to Social & PR Branding [Free Toolkit]
    That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Sure is a lot to keep up with, huh?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Hubspot] Top 10 Advantages of Online Marketing for Professional Services
    study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. Online marketing is growing in popularity – and importance. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Hubspot] How to Write a Great Email Signature: 9 Tips With Real Examples
    You can use HubSpot's free Email Signature Generator to make your own professional email signature template and easily add it to your email provider. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account. Even better? That's super fast.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Hubspot] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    Enter HubSpot’s pitch-off competition for a chance to pitch your business on-stage at #INBOUND16 in front of thousands of marketing and sales professionals, early-adopters, techies, and our panel of all-star judges. A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. Right?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Hubspot] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    At HubSpot, orange is our favorite color. When it comes down to it, design is all about making choices. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity. That's just not the way it works. Want to learn more? Think of your computer files and folders. Image Credit: Unilever.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Hubspot] What the Avengers Can Teach Us About Divisible Content
    HubSpot, for instance,  published a story in 2012 about misleading SEO myths. Last summer, HubSpot covered the importance of  mobile optimization in relation to Google’s new algorithms. More important, though, is how HubSpot repackages an old story with new information to create an original asset. The goals are similar.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Hubspot] Data Journalism: A Simple Guide for Marketers
    HubSpot Research. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. If you're not familiar with the concept of data journalism, you're not out of luck.
  • SNAPAPP  |  TUESDAY, JUNE 21, 2016
    [Hubspot] Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions 994%
    Find out if your tests reach statistical significance with this handy CRO calculator , by SnapApp and Leadin by HubSpot!  .  . Your website is an incredibly powerful conversion channel – unless no one is converting. Running marketing experiments isn’t just for data scientists. How I decided how many variations to include. Shame!). Hooray!
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Hubspot] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." So, it may be best to do this. just can't win.".
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Hubspot] How To Build Landing Pages That Convert
    According to  HubSpot , a one-second delay in page load time can result in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. HubSpot recommends using contrasting colors to direct the reader’s’ eye to the CTA. Landing pages are an indispensable part of an inbound marketing strategy.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Hubspot] Microsoft buys LinkedIn: the largest martech acquisition in history?
    The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. But it’s not entirely dissimilar either, in spirit or tactic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Hubspot] The Anatomy of a Search-Friendly URL [Infographic]
    Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years. That's well worth the minute (tops) that it takes to optimize it. Want more tips? SEO Content Marketing Blog Daily IGS
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Hubspot] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    HubSpot. Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. Stop missing out on 99% of your website traffic from.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Hubspot] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. Here are seven creative ways to increase your blog subscriptions.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Hubspot] Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
    This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. One Grand-Prize Winner will receive our grand prize of: One year of HubSpot Enterprise software for FREE. Now it could be your turn. Think Shark Tank.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. Consolidation Versus Integration of Predictive Intelligence Platforms.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] How To Build Landing Pages That Convert
    According to  HubSpot , a one-second delay in page load time can result in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. HubSpot recommends using contrasting colors to direct the reader’s’ eye to the CTA. Though anyone can create a landing page, not everyone can do it well.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    And, in terms of where I want them to laugh, it’s like, “Oh, it’s been a while. I’ve been talking about HubSpot’s study for a paragraph or two. Everybody loves to laugh, right? We’ve all had that movie, a TV show, a book, or an article that could always make us double over in laughter – for me, that’s The Office. Comedy is powerful.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    This month, HubSpot Academy and Buffer are presenting a live Google Hangout featuring HubSpot's Social Media Manager, Chelsea Hunersen , and HubSpot Academy's Social Media Professor Markiesha Ollison to explore how they're thinking about social media marketing in 2017 and beyond. Instagram? Snapchat? Facebook Messenger?
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Hubspot] Why traditional marketing tactics are no longer effective
    Opentopic blog >> opentopic.com While inbound marketing is on the rise in Asia, marketers in the region are still more likely to use outbound marketing compared to their global counterparts, says Jeetu Mahtani, the managing director of international operations at HubSpot. Marketing ROI Cmo marketing roi
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Hubspot] 3 Elements For Building Better Landing Pages
    Hubspot recommends somewhere between three and seven fields on a landing page form. “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page? Visual Hierarchy-. Be bold.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Hubspot] How to Run an Instagram Contest: A 10-Step Guide
    HubSpot customers: You can set up a custom Stream in your Social Monitoring tool to keep tabs on a specific hashtag. With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Check it out.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Hubspot] The 24 Best Online Writing Tools and Apps
    Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: Hubspot, Quick Sprout, Rebekah Radice, Robbie Richards. Showcase reviews: HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Hubspot] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. It's also one foundation of the MadTech vision I offered last year.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Hubspot] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ. At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Hubspot] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Finally, we have Corey Wainwright, who's the director of content here at HubSpot. So what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Hubspot] Should your content generate leads or relationships?
    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. “Are you sure that’s the right goal?”
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Hubspot] The Top 5 Free Digital Marketing Certifications in 2016
    Probably a good idea to study for this one as well. 3) HubSpot Inbound Marketing Training. Go on over to HubSpot today and start working towards your own certification. Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. billion in 2015. Careers
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. Maybe a little excited? So, what about B2B?
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Hubspot] 5 Techniques with the Greatest Return on Marketing Investment
    According to HubSpot, 75% of users never scroll past the first page of search results. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Most recently, we published our first annual High Growth Study of 526 professional services firms. The Return on Marketing Investment Calculation. How Hinge Can Help.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Hubspot] A Milestone in the Inbound Journey: HubSpot Turns 10
    Just ten years ago, we founded HubSpot and set out to make the world more inbound. Without you, there is no HubSpot. That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [Hubspot] Is Inbound Marketing a Waste Of Time and Money?
    Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strategic use of content in lead generation and sales. Opentopic blog >> smallbiztrends.com Need to figure out whether inbound marketing fits in your marketing mix? The concept.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Hubspot] Six methods for smarter marketing segmentation
    Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. You’re not doing enough of it. Delete outdated data.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Hubspot] Let’s Make a Deal: Social Selling Technology
    If you’re one of the marketers or salespersons that hasn’t caught the social selling bug yet, Hubspot provides a spot on definition of this revolutionary sales practice. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. Needless to say, social selling is catching on.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Hubspot] 10 Ways to Create Great Inbound Content for Your Association
    Check out HubSpot’s experiment on blog post frequency here. 8) Consider Both Reactive and Evergreen Content. Use a content program like Teamup or the HubSpot content calendar to keep track of posts. We delved deep into how inbound marketing can help nonprofits grow membership bases in our new ebook with HubSpot, Sign Me Up!
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Hubspot] 17 Data Visualization Tools & Resources You Should Bookmark
    HubSpot customers: You can also do this in Social Inbox. Since it’s made specifically with marketers in mind, it does a great job of keeping you up-to-date on the latest information you need to know. 7) HubSpot Research. Another great resource for free marketing, sales, and business data is our very own HubSpot Research.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Hubspot] How to Find Great Writers: 6 Places to Start Your Search
    This is actually how I ended up writing a post for HubSpot a few years ago: As a blogger, it’s pretty flattering when someone brings up something small you randomly shared months ago, so this guest blogging invitation tends to stand out in a writer’s memory. In short: Working with guest contributors can deliver a ton of benefits. Start there.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 6, 2016
    [Hubspot] Mi6 Agency’s Top Charts for June 2016
    Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers. The data provides a benchmark to measure against (as a HubSpot client or on your own), but it also revealed a few surprises. Week of May 30th. Sources.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. Death to Stock.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Hubspot] How to Generate More Engagement (Without Creating More Content)
    HubSpot has a great guide on historical optimization – check it out here. Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. if it exceeds a certain standard.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Hubspot] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    Between the two dots, you'll find the domain name (HubSpot). For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Example: www.hubspot.com. Who has one?
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Hubspot] 4 Techniques to Optimize Your Nonprofit Newsletter
    To accommodate for small screens, HubSpot recommends using 14 px as a minimum font size for body copy, and 22 px for headlines. The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. The key is to send consistent, relevant content often enough to stay top of mind without annoying readers. Brevity is also key.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Hubspot] The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]
    To help you navigate this complex relationship, HubSpot has teamed up with Prezi to bring you The Essential Sales and Marketing Alignment Kit. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. template for service-level agreements (SLA) between marketing and sales.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Hubspot] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    HubSpot: "Coffee with coworkers make Friday mornings that much brighter. At the end of the day, Instagram is all about the visuals. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content. The lesson? Don't rush the process.
  • FATHOM  |  TUESDAY, MAY 31, 2016
    [Hubspot] Where Does Public Relations Fit in the Marketing Technology Landscape?
    For example, Hubspot considers these the top ‘must know’ statistics for PR professionals: The average American attention span in 2013 was 8 seconds. Public relations and marketing are two sides of the same coin. Accordingly, these areas have had a little bit of sibling rivalry for a long time. Actionable Marketing Guide ). More than 1.2
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Hubspot] The disruptive effects of accelerating waves of marketing technology
    Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV , which will be covering this topic with David Raab on June 10.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Hubspot] The Beginner’s Guide to Designing Marketing Experiments
    In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Double.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Double.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Hubspot] The 23 Best Content Ideation Tools
    Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. ” — B2B PR Sense Blog.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Hubspot] 10 Free Apps Worth Checking Out on the Google App Marketplace
    And as of this week, you can even find HubSpot CRM there. Find it on the Google Apps Marketplace]. 8) HubSpot CRM. HubSpot CRM keeps track of all of your contacts (prospects, customers, and past customers) and their interactions with your company across the buyer’s journey. Just take a scroll through Google's Apps Marketplace.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Hubspot] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. However, not all of your online searches will yield helpful results. But never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Hubspot] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. However, not all of your online searches will yield helpful results. But never fear!
  • OPENTOPIC  |  SATURDAY, MAY 28, 2016
    [Hubspot] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing ROI Cmo undefined marketing roi
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