• HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Hubspot] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. To find out how to segment your contacts using HubSpot, read this blog post. 'In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. That''s better. 1) Email Opens.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Hubspot] The Growth Show: A VC's Advice on Content, Cash & Churn
    Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Hubspot] When It’s Not All About You…The Social Media Cocktail Party.
    recently took the Hubspot Inbound Marketing Certification where they discussed the cocktail party rule for sharing on social media, which I thought was really helpful. Hubspot. 'Lets face it, we all love to talk about ourselves and the same goes for brands.  Me, me, let me tell you about me. Social Media
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. Still not convinced?
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Hubspot] Inbound 101: Three Major Inbound Components
    Not only that, according to Hubspot , blogging increases your traffic by up to 55 percent. 'Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. Common outbound marketing techniques include cold-calling, print advertising, T.V.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Hubspot] The Top 10 Best Resources to Learn About SEO
    HubSpot has a five-step guide that checks your website against your competition. 'When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. So, how do you make sure your website appears in relevant search results?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Hubspot] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy. When it comes to putting together buyer personas, there is no one correct way to do it.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Hubspot] How to Talk to Pretty Much Anyone About Pretty Much Anything
    But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. But it''s hard. Ask better questions to get better answers. On a Specific Role.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Hubspot] What's Your Sales Acceleration Formula?
    'Last February I was in serious discussions with Mark Roberge , Chief Revenue Officer at HubSpot, about co-authoring a book. Yet HubSpot’s two founders brought him in to develop “scalable, predictable revenue growth.” At my request, he sent me several lengthy articles he’d written. Here’s the fascinating part. He’s never been in sales.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Hubspot] Is the CMO becoming the Chief Collaboration Officer?
    Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). 'In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. The builders of the brand. The generators of leads. Life was good. Wow, have things changed.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Hubspot] How to Subscribe to a Podcast on Your Phone & Computer
    And if you''re on the hunt for a new podcast to subscribe to, may we suggest HubSpot''s new show, The Growth Show ?). Check out HubSpot''s new podcast The Growth Show. 'Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Subscribe From Your Computer. Subscribe From Your Phone.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Hubspot] Who Should You Talk To? (in Buyer Personas)
    Congratulations to @hubspot who created a Buyer Persona Template in PowerPoint. Thanks for waving the flag, Hubspot. No offense, Hubspot, but it’s nowhere near as good as the class I took with Adele Revella. Why do Buyer Personas matter? The Buyer Persona Institute teaches one how to do detective-type interviews.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Hubspot] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Click to Tweet: "Learn data-driven strategies for writing effective headlines: [link] by @HubSpot & @Outbrain ". Tweet This]. Tweet This]. Tweet This]. Content Creation Daily
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Hubspot] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    If you''re a HubSpot customer, use the persona tool within HubSpot to get a holistic view of how each of your personas are performing across the funnel. And if you''re not a HubSpot customer, feel free to take a demo.). 'Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    went to HubSpot Recruiter Emily MacIntyre for her advice. '"Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. So what should candidates do if interviewing isn''t their strength? The truth is, no one is intrinsically doomed to fail at interviews," she said.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Hubspot] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Thank you Hubspot and all the best to our business partner Likeable Local too. Thank you Salesforce and Hubspot.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.). How to Create an Attribution Report in HubSpot. 'One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, "build brand awareness.". Me neither.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Hubspot] The Growth Show: How Shopify Grew 10X in 3 Years
    On this episode of The Growth Show , HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller , Chief Marketing Officer at Shopify. '“When you call it a marketing team, no one knows for sure what you''re supposed to do. Craig Miller. Why he doesn''t like the word "marketing". His number one piece of advice for any marketer.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Hubspot] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Tools like Buzzsumo , Sharetally , Followerwonk , Social Crawlytics and HubSpot''s Social Inbox can help guide overall creation and placement strategy. 'The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Step 1: Know Your Promotion Options.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Hubspot] 7 Ways to Speed Up Your Content Creation
    Use HubSpot''s blog topic generator to come up with topics quickly.). 'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Hubspot] Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content
    Hubspot has created an infographic with suggestions on how to increase engagement with visuals. The 5 steps recommended by Hubspot are: 1. Infographics Social Media content marketing Facebook home hubspot infographic instagram social media sizes Twitter Even Twitter is no longer simply 140 characters. Identify an awesome topic.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Hubspot] 18 of the Best Email Subject Lines You've Ever Read
    One of the many reasons I like working at HubSpot.) 'I''d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. Often, it''s the subject line.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] Coming Soon! SNAP Selling—The Movie?
    Then I hit one from HubSpot: Lights, Cameras, Sales! 'It was early Tuesday morning. was triaging my email, quickly deleting everything I could. Irrelevent or boring newsletters were zapped in a flash. SNAP, SPIN & Other Popular Sales Methodologies Imagined as Movies. Wild Card
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. 'The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    'The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. This past INBOUND is just one reason 2014 was the best year in HubSpot history. After eight years of prep, HubSpot became a public company on October 9th. Look Back at 2014. Thank you for making 2014 unforgettable. Inbound Marketing Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. 'by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. Foreign bureaus are falling victim to budget cuts.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] How to Prepare for Your Next Job Interview
    At HubSpot, we take culture very seriously. For instance, when I interviewed at HubSpot, one of my interviewers used this app and discovered I’m a Colts fan (I’m from Indianapolis and love Peyton as much as the next person), so we chatted about the NFL for a bit. 'Applying for jobs isn''t easy. And then one day you do! Let’s be honest.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] The Growth Show: Inside the Mind of a Successful Venture Capitalist
    On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with David Skok from Matrix Partners. 'The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. David Skok. In this episode, David talks about: The mistake the most marketers make.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Hubspot] What Social Selling Isn't
    Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Hubspot] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. Do consumers actually listen to brands?
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Hubspot] The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies
    'This is the first episode of The Growth Show , a new podcast from HubSpot for leaders consumed with driving growth -- growing a business, growing a movement, growing an idea, growing a team. Each week, we''ll sit down with someone who has achieved remarkable growth and unpack how he or she did it. Why Guy publishes on LinkedIn over Facebook.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Hubspot] How to Research Blog Topics: A Step-by-Step Process
    HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Let''s dive right in.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Hubspot] The Rise Of Emoji Marketing
    Some brands are using the rise of emoji marketing to help them reach their target audience such as with this “ Emoji Translation Guide ” from marketing technology company Hubspot and this “ What Emojis Really Mean. In this example, Budweiser used Emojis to celebrate the American 4th of July holiday: What Are Emojis?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions
    agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Here are 12 tips from Hubspot to help us get more conversions on Twitter: 1.  'We can often be distracted by follower counts on Twitter. Results come from measuring and analyzing efforts.  Ask for retweets.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. 'It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? 2) Clear your inbox. App: Coach.me.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
    This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. Annotations.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Hubspot] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Hubspot] 5 Reasons Your Company Should Be Blogging
    SEO (Search Engine Optimization) : Ideally, blogs are updated regularly, which inherently lends itself to great SEO (Fortunately, SEO is built-in in WordPress.com) Hubspot has reported that companies that have active blogs receive up to 55% more traffic – including both organic search and referral traffic. No longer being done.).
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Hubspot] How to Create Buyer Personas for Your Business [Free Template]
    Click to Tweet: "Create buyer personas for your business with this free template from @HubSpot : [link]. 'The first rule of buyer personas: Take the time to create buyer personas. The second rule of buyer personas: Take the time to create buyer personas! So, what can you do with your buyer personas once you''ve created them? Pssst.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    photo credit: The Bait via photopin (license) | Charts: HubSpot 'Are you worried prospects will think your email marketing is spammy? They won''t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Gary Vaynerchuk famously talks about how “marketers ruin everything.” It’s no mystery.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?
    'A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago. Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    Check out HubSpot''s new podcast called The Growth Show. 'The Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience. Occasionally, something unique will come along to revolutionize the way we do things. first heard of the Serial Podcast from my wife. 1) Duct Tape Marketing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. 'It''s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. The sweet spot?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] Distance Between Decision-Makers and End Users is Key
    If you are looking for inspiration for your website or just some great stuff to taunt your designers with, Here is a flipbook from Hubspot with 53 Brilliant Homepage Designs. . 'One of my favourite business writers, Geoffrey James , once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …”.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Hubspot] The 4 L's of a Successful Lead Generation Strategy
    You can also learn lots of landing page tips and best practices from HubSpot''s existing blog posts on landing pages. 'Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. Of course, this is easier said than done. It All Starts with Content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Hubspot] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    For example, in listening to sales and customer calls here at HubSpot, I''ve learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. In the words of HubSpot CMO Mike Volpe, “Always provide value. Feel free to learn more through HubSpot''s Landing Pages App. my dad. Flash forward to today.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Hubspot] How to Get More Engagement With Your Visual Content [Infographic]
    To help you create that game plan and boost engagement with your visual content, HubSpot teamed up with Market Domination Media to create the infographic below. 'By now, you know how important it is to incorporate visual content into your social media strategy. mean, hey, we''re only human. and humans are naturally drawn to visual content.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Hubspot] 3 Simple Ways to Personalize Content by Referral Source
    Let’s say HubSpot creates an email campaign for customers who might like a photo editing feature in their product. But, by using a smart content tool like HubSpot''s , you can personalize content for all paid search ads in the same campaign to make it easier for customers to find the information that they are looking for.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Hubspot] 9 Effective Email Unsubscribe Pages
    Like Free People, HubSpot’s email tracking function, Sidekick, sends an email to their subscribers who have not been interacting with their emails. 'One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Hubspot] When to Check on Your Marketing Metrics: A Simple Guide
    Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. It can help you be agile and adjust your tactics based on the data," says Laurie Aquilante , HubSpot''s Corporate Marketing Manager.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Hubspot] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). 'Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Hubspot] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible. 'If you are having trouble getting noticed at a trade show, consider hosting a customer event. They allow personalized one-on-one time with current and prospective clients.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Consider HubSpot. 'According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. That''s a lot of people slipping through the cracks. What''s a marketer to do? Enter retargeting. They see them, click back to your website, and then (hopefully) convert. Check them out below. Simple.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Hubspot] The Demand Generation Stats Every CMO Needs To Know
    'HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” To read all of the survey results and learn more, check out HubSpot’s ebook,  The Demand Generation Benchmarks Report.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Hubspot] How to Create a Benchmark to Measure Content Marketing ROI
    time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. 'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Step 1: Understand the Different Types of Content Metrics. Awareness.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Hubspot] Inbound Marketing – What is it?
    CONTENT MARKETING attract content convert hubspot inbound inbound marketing landing pages marketing virally 'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. The four actions Inbound Marketing companies take are Attract, Convert, Close, Delight. Attract. Convert.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Hubspot] How to Leverage Your Twitter Profile for Social Selling
    'AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. The platform forces users to trim messages down to what’s absolutely essential. what’s your response? Social Sellin
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Hubspot] 6 Broader Business Questions to Inform Your SEO Strategy
    Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). 'Late last year I touched on 3 ways SEO can work with social media initiatives. Below, I’ve outlined questions to ask colleagues throughout the organization. What worked well?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Hubspot] How to Double Your Lead Flow in 30 Days [Free Email Course]
    At HubSpot, we love testing and experimenting to find out what increases both conversions and lead generation. so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Surprised? Thought so. Sound good? Lead Generation Daily
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Hubspot] 6 Basic Reports Every Marketer Should Know How to Run
    HubSpot Customers: Take a look at this blog post to find out how to do this in HubSpot. ). HubSpot Customers: Take a look at this blog post to find out how to do it in HubSpot. ). If you are a HubSpot customer, here''s how to use the events app in HubSpot. The world is your oyster. You''re 90% right.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Hubspot] 17 Demand Generation Stats Every CMO Needs to See
    To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Hubspot] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    10 Lessons from the World''s Most Captivating Presenters," HubSpot. HubSpot. 18) "The History of SEO," HubSpot. HubSpot. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. Eric Schmidt.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Hubspot] The 11 Key Elements of Amazing Copywriting
    It happens when I read blogs like  this one from Writtent’s very own Karri Stover or from  HubSpot’s Marketing Blog. Corey Eridon at  HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.” ” 6. Is Error-Free.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Hubspot] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Hubspot] What’s Your Content Cadence?
    'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Hubspot] 10 Quick Competitive Advantages for Modern Marketing
    This sounds like an opportunity for a more receptive, engaged audience as data from HubSpot also notes that mobile ads perform 4 to 5 times better than online ads, but the key is to be calculated and customer-centric. 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. people involved in a B2B buying decision.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Hubspot] How to Create a Logo: Designers Give a Look Inside Their Process
    Graphic Designer Tyler Littwin , who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo. Full disclosure: The son in this father-son duo happens to be Matt Plays , who also works on video and design projects at HubSpot.)
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Hubspot] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Here at HubSpot, it''s the "wheat bread leads" story. Image Credit: HubSpot''s Gabe Weinberg. Image Credit: HubSpot''s Laura Moran. 'Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. 'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot! 'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Hubspot] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. HubSpot have over 31,000 subscribers on their SlideShare channel, check them out for some great ideas and killer presentations.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Hubspot] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event. Topsy.com told her #watchitwednesday has historically been used by sports brands and the hip hop community -- a very difference audience than HubSpot''s. That one''s my favorite.). Check ''em out. Facebook. Twitter.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Hubspot] How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
    Click to Tweet: "Learn how to achieve exponential growth with marketing analytics in @HubSpot ''s free ebook: [link] ". 'Analytics can be a huge opportunity for both the growth of your business and of your career. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
    At HubSpot, we call this "smart content.". 'When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. On Your Website. IP addresses.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
    'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. At #17, I -- predictably -- brought up the rear. Zippo. Next up, I took action. did this quickly.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    First Job: Inbound Marketing Manager at HubSpot. This was the first role of many that I had at HubSpot. 'Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] International SEO 101: Which Domain Structure Should You Use?
    For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. 'If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users. Responses.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    However, as  HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. The 'You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Evaluate Breadth of Experience.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] 9 Essential Email Inbox Filters for Marketers
    Note: these notifications were more important to me before I started using HubSpot''s Social Inbox all the time. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Inbox Filters 101. Unroll.me
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. 'Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Sales and support agents spend countless hours entering information into CRM platforms.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    photo credit: Dinh Huynh via photopin cc | graphics credit: HubSpot 'Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don''t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. However, the waltz is essentially three steps.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] Top 5 Affordable Tools to Make Infographics in a Snap
    ” Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot. 'What makes infographics so popular? Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. lot of people are visual learners.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] Inbound Tidbits, Highlights, and Key Concepts: The Grateful Dead
    'I recently started reading Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah. If you didn''t know, it''s an explanation of the theory and thought process behind their company. Over the next couple of weeks, I will be sharing tidbits, highlights, and key concepts from the book for your reading pleasure.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] The Essential Guide to Creating Case Studies [Free Template]
    Click to Tweet : "The Ultimate Case Study Creation Kit : [link] via @HubSpot ". 'Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend? Content Creation Daily
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Hubspot] How to Blog Consistently Without Burning Out
    You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.). 'I''ve been blogging for as long as I''ve been working. How do you keep yourself motivated and inspired? Here are mine.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Hubspot] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Read more marketing tips from HubSpot Partner agency BluLeadz by subscribing to their blog. 'Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. Here are 19 quick tips to help jazz up your email subject lines.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Hubspot] Understanding Your B2B Website: 10 Key Terms to Know
    Examples of this would be Marketo or Hubspot. 'In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. to one’s inbox.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Hubspot] How I Got My First Sale with HubSpot
    My new boss introduced me to HubSpot and told me to study up on their Inbound Marketing Methodology, as it is a philosophy that Synecore practices. HubSpot announced the rollout of the company’s new CRM at the yearly event, which meant I could start working with it immediately. I can create email templates with HubSpot?!”.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Hubspot] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    Click to Tweet: " How to Monitor Social Media in 10 Minutes a Day: [link] Tips via @HubSpot ". 'If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. But there’s one big problem here … social media never sleeps! Unbelievable, I know.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Hubspot] How to Build an Unbeatable Content Marketing Plan
    Several ones include: HubSpot''s Marketing Grader : HubSpot''s Marketing Grader is a great tool to use when you want to see where you''re at with your marketing. HubSpot''s Blog Topic Generator : Get blog post ideas for an entire year with HubSpot''s Blog Topic Generator. The Content Marketing Plan Basics. Conclusion.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Hubspot] Buyer Personas Gone Stale? Use Agile Techniques
    Luckily, marketing automation systems like HubSpot have recently added attribution-reporting right into their dashboards to make this easy. 'For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. Unfortunately, timing can sometimes cut the schedule short. Brief Overview of Agile.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Hubspot] 87 New (Really) Marketing Automation Stats
    HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). 'This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.).
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Hubspot] 8 Tips for Writing More Powerful Conclusions
    Below is an excerpt from the conclusion of a HubSpot article on digital ad fraud. The author includes several suggested next steps for HubSpot''s readers, which I''ve shown using red boxes. 'What’s the toughest part of writing a blog post? For a lot of people, it’s the conclusion. Now what do you say? 1) Call it a conclusion.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Hubspot] You have a new match! Online dating tips for the B2B inbound marketer
    For advice on planning your inbound strategy try this guide from Hubspot’s blog , or find even more tips at the Hubspot Academy (although arguably it’s less useful for advice on dating). 'Back on the market or going to market? Hot tips from Earnest! That photo of you with the drugged tiger in Thailand? It’s as much about what you say.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] Before and After: The Transformation of One Business Blog
    As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. 7) Implementation of HubSpot Tally to record reader satisfaction. Scratch that. It was boring and ineffective.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] 56 Reasons Why Content Marketing Works
    Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Coull ).
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] Career Advice for Writers: How to Become a Copywriter
    Several of the best-respected resources include: HubSpot Academy : Free Inbound Marketing Certification. 'Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”
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