• HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Hubspot] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    OnPage.org and HubSpot have joined forces to bring you the answers you’re “searching” for with the foundational new ebook, What Is SEO? Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? Every year, over 2.8 SEO Daily Prom
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Hubspot] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? How Much Is Too Much?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Hubspot] What Does it Take to Build a Successful Sales and Marketing Team?
    To learn more about what it takes to build a successful sales and marketing team, join us for our upcoming webinar, “ What Does it Take to Grow a Predictable Marketing and Sales Organization? ” , hosted by Penguin Strategies and featuring VP Global Partner Program & Strategy at HubSpot, David McNeil.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    This is made even easier with a lead database system like HubSpot, which clearly shows how people have engaged.). If you're able to host on an automation platform like HubSpot, however, you can accomplish a lot very simply. Let me ask: What are some of the biggest problems you're having with your website? They're entwined. The result?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] 11 Free Sales Tools to Pump Up Your Pipeline
    HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. As a salesperson, you only get so many minutes in the day. We all do, really. But what happens when you don’t have a big budget? Used for: Gathering data on prospects right inside your email. Streak. LeadIQ.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] Ad Blocking Is Not the Problem, It’s the Symptom
    To better understand how users experience ads, let’s examine this recent study conducted by Hubspot and AdBlock Plus. Tourists visiting São Paulo, Brazil might feel that something is missing. The law was proposed by former Mayor Gilberto Kassab, who felt that the city’s character and architecture were obscured by ads.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] What We Learned From Our First Year on Medium
    This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook. Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ). Then a few months in, we attached the HubSpot handle to the publication. Here we go.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] AI Throwdown: Google Assistant vs. Siri [Infographic]
    At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. The world is abuzz with tech talk. The natural question, of course: Which is better? So, is there a winner?
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Hubspot] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. Facebook Journalism Project. August 2016. June 2016.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. Not to learn.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Good question. Another idea? One example? Recipes. Interviews.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] How to Plan Marketing Content Around Event Promotion
    At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. All too often, marketers under-plan their marketing content for events. Speaking of events.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] 9 Handy Business Calculators That’ll Make Your Life Easier
    In short: This calculator will arm you with the numbers your executives will be looking for after running any event for your business. 2) HubSpot's Advertising ROI Calculator. This calculator helps determine the rough estimate of ROI when onboarding to HubSpot. Did they give you that extra $10K for paid campaigns last month?
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] Debunking 5 Agile Content Marketing Myths
    We hear stories of groups like Dell, Mozilla, Hubspot, and others who spend a year or more tackling massive transformations, and we assume that’s the only way to “go Agile.” In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Hubspot] Do People Still Read? How Offsite Content Attracts Quality Readership
    Here at HubSpot, we spend a lot of time thinking about the future of content. For example, HubSpot has multiple blogging properties. In addition to this marketing blog, which lives on HubSpot’s website, we also have ThinkGrowth.org , which is published on the Medium platform. and "Will AI take over our blog?". But why? Jackpot.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Hubspot] 9 Essential Tips for Researching Your Next Content Campaign
    This HubSpot article lists 19 more beyond the ones I mention here. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. Scope Out Successful Campaigns. Come up With a Theme.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Hubspot] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. HubSpot. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Hubspot] 6 Awesome Sales Call Conversation Starters
    Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better. That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better. Don’t sell.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Hubspot] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Learn more about email marketing with Monaghan right now by taking HubSpot Academy’s Email Marketing Certification course. Email personalization really works. Testing.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Hubspot] 9 Essential Tips for Researching Your Next Content Campaign
    This HubSpot article lists 19 more beyond the ones I mention here. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. . Scope Out Successful Campaigns. Marketo. BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Hubspot] The Six Best Screen Capture Tools
    ” — HubSpot. Showcase reviews: Kathryn Aragon Media, HubSpot. HubSpot. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. Content is the basis of a web presence optimization strategy. Google Review Count:  222. Pricing:  free. Showcase reviews: Siasat. 2 ) LICEcap. Siasat.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Hubspot] 13 Gmail Plugins That Make Client Communication Easier
    Price: Free. 4) HubSpot Sales. HubSpot Sales is a free email tracking tool that allows you to see when a client or prospect has opened an email -- basically, you'll be able to tell if your email got lost in the client's inbox or if she's actually ignoring it. How much time do you spend on email each week? Price: Free. 3) Mailburn.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Hubspot] Fonts & Feelings: Does Typography Connote Emotions?
    Here at HubSpot, we used a clear Sans serif font for our homepage and calls-to-action to make the information crystal clear to site visitors. Source: HubSpot & Fount. Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story? Sans Serif. Script.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Hubspot] 2016 End-of-Year Recap [Video]
    Now that we've rung in the New Year here at HubSpot, we wanted to remember the biggest changes that happened in the world of marketing in 2016. From all of us at HubSpot, Happy New Year! 2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. Social Media Daily IGSS
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Hubspot] 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
    When I went to HubSpot's INBOUND event last month, that was my goal. Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. Guess what?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] Why Your Company Might Need a Content Audit
    Using Hubspot, identify which content directly influencers sales qualified leads. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. Even powerhouse Microsoft fell into that habit. Content
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
    We've been chatting about this a lot lately on HubSpot's marketing optimization team. Below you'll find an example of one (image B) , which is targeted to specifically promote HubSpot's Blogging tool. Instantly access SEO data with HubSpot's Keywords tool by starting a 30-day free trial. Design second. Copy first. Design second.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] How to Launch & Manage a Successful Blog in 2017 [Free Planner]
    That’s why HubSpot and General Assembly have teamed up to create the new 10-week planner, How to Start a Successful Blog in 2017. There’s no denying it: Blogging for your business works. Best of all, blogging is super cost-effective, because the only thing you need to spend is time. How to design your blog to delight and engage your visitors.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Hubspot] Using Content Marketing in the Professional Services Industry
    We’ve all been attending grand events like HubSpot’s INBOUND conference for years, hoping to come away with some nuggets of knowledge that can enhance our businesses. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. First Up: Who Are You Attracting? By sharing that solution!
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Hubspot] Predictive Marketing: The Next Must-Have Technology for CMOs
    To understand which leads will convert to customers in the future, predictive tools have to pull data from a system of record like Salesforce, Microsoft Dynamics, Insightly, Marketo or HubSpot and identify the characteristics and behavior of prospects that closed. Predictive analytics is surging in popularity among marketing leaders.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Hubspot] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    We here at KlientBoost have partnered up with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing. Let's say you’re climbing the performance chart that reflects your ad campaigns. Is it an easy or tough climb? What’s the secret? As with most things: proper training. Not ideal. Scroll Depth.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Hubspot] 5 Personal Assistant Tools That Actually Make Life Easier
    When I asked my team for personal assistant app recommendations, HubSpot’s Web Team Tech Lead, Dmitry Shamis , immediately pointed to Google Home. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Hubspot] What can B2B Marketers Adopt from Growth Hacking?
    Sidekick from Hubspot has done well. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. What does this mean? Do you see what’s missing? Heck no. ” Right?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Hubspot] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Hubspot. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Frequency (Do they consistently publish great content?).
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Hubspot] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. But what does that look like? What's in Your Growth Stack? Do you agree?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Hubspot] How to Submit Your Website to Google (And Why It Matters)
    HubSpot customers: Your sitemap is automatically generated and maintained. So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world. Well, maybe. Let's walk through it. The results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Hubspot] How SMBs can get more leads through marketing automation
    There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Hubspot. Hubspot is another top marketing automation tool for email as well as other smaller tasks.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Hubspot] Twitter Unveils Live Video: Here's What You Need to Know
    Live video is really exciting for Twitter since it takes advantage of two things the network does so well -- breaking news and being human," HubSpot Social Media Marketing Manager Chelsea Hunersen observed. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Hubspot] 10 Must-Read B2B Marketing Blog Posts of 2016
    Hubspot. With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Happy reading! “7 Steps to Building a Content Marketing Culture That Works”. Content Marketing Institute. ” . Kapost.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Hubspot] 5 Disruptions to Marketing, Part 4: Digital Everything
    Amazon Dash Buttons are a great example of a simple but powerful IoT mechanism: Or, for an incredible demonstration of chatbot mechanisms — many of which you will actually find quite helpful — check out HubSpot’s GrowthBot for marketing and sales professionals. AR, MR, VR, IoT, wearables, conversational interfaces, etc. microsite.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Hubspot] 3 Steps to Grow a Successful Live Chat Program
    SnapEngage integrates with several marketing and sales software providers, like HubSpot. “We got a $300,000 opportunity this week from live chat on our site.”. I’m filled with pride as I hear our VP of sales make this statement. It wasn’t easy, though. sadly watched the leads’ value diminish the longer they sat in the database. Test It Out.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Hubspot] How Slack Became The Fastest Growing Business App of All Time [Infographic]
    Slack skyrocketed in popularity, making it the fastest-growing workplace software application ever.There are many reasons Slack has 500,000 daily active users and counting, including the folks here at HubSpot. The Ministry of Magic in "Harry Potter" used enchanted paper airplanes. The offices of Sterling Cooper in "Mad Men" used secretaries.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Hubspot] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Personalization. Strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Hubspot] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    2016 marks HubSpot’s 10th anniversary. Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process. Marketing became much more about the width of your brain than the width of your wallet. Fast forward to today. Need an answer fast? Just ask.
  • SNAPAPP  |  TUESDAY, DECEMBER 13, 2016
    [Hubspot] What Is a Maturity Assessment? The Secret to Producing Hot Leads
    Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Hubspot] How to Build A Social Media Strategy Dream Team [Free Ebook]
    That’s where HubSpot and Sprout Social’s new guide, How to Build and Manage a Social Media Team , comes in. Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Hubspot] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and  Salesforce.com. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Just to name a few. Here’s why.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Hubspot] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Enter ABM. Takeaway.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Hubspot] What Not To Do at Your Company Holiday Party
    Here at HubSpot, we’re huge fans of ugly holiday sweaters , but generally speaking, avoid wearing anything to the work party that could double as an outfit for a night out at the club. Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Don't: 1) Don't skip the party. Our advice?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    If you’re a HubSpot customer, you can easily create lists using the social streams featuring in the HubSpot Social Monitoring tool. 12) HubSpot Collect. That’s where HubSpot Collect will come in. Price: HubSpot Marketing Software starts at $200/month. Enter Google Chrome browser extensions. Social Media. 1) bitly.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Hubspot] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Part of its goal, says HubSpot's Corporate Marketing Manager Sam Balter , "is to address the needs of organization by connecting with all of the stakeholders within it. That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. Why is that? Right?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Hubspot] Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
    HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. 2) Consider if content should be adjusted for mobile. We’re living in a mobile-first world. What exactly do we mean by that? November 5, 2016.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Hubspot] The 24 Best Visual Content Creation Tools
    Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. 5) iCharts. ” —  HubSpot (Video). Showcase reviews: HubSpot (Video). ” —  HubSpot (Video).
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Hubspot] The Sales Operations Playbook
    They include Modern Sales Pros founder Peter Kazanjy ; Elaine Mao of Uber ; Kendall Grant of Fastly ; Kristen Podger of Pendo; and Channing Ferrer of HubSpot. We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. That’s still something of a mystery. . .
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Hubspot] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show.
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    In the SMB segment, HubSpot’s new Growth Stack — I love that name, by the way, for tying together marketing and sales in a digital world — features an expanded set of APIs deep into their platform and a growing ecosystem of ISV developers. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] How to Build a Memorable Personal Brand on Twitter
    Don’t simply say via @HubSpot or @HuffingtonPost. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
    Join HubSpot Marketing Manager Chelsea Hunersen and Wistia Partner Coordinator Margot Mazur on Wednesday December 14 at 1 p.m. Wistia & HubSpot's own experiment results. Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? EST for the big reveal of brand new data.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Hubspot] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    HubSpot Marketing customers: SSL is included free of charge with the Website Add-On , and the number of domains on which you can enable SSL depends on your subscription type. If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? png">. Learn more here.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Hubspot] How to Fix Your Agency's Low Morale Problem
    To summarize from this recent HubSpot article on the growing agency morale problem: Nearly half of all agency employees report having "low" or "dangerously low" morale in 2016 -- up from one-third in 2015. As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? That’s not a good message for employee morale.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 8 Proven Ways to Stay Focused in A Busy Office
    If you really are looking for some ways to stay productive, Hubspot Partner Big Sea put together the tips their team of designers, developers, and marketers uses to get stuff done. It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. The nerve people have!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 11 Examples of Facebook Ads That Actually Work (And Why)
    Note for HubSpot customers: You can now integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Want to see how HubSpot uses Facebook? Source: Facebook. The cons?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 10 Examples of Facebook Ads That Actually Work (And Why)
    Note for HubSpot customers: You can now integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Want to see how HubSpot uses Facebook? Source: Facebook. The cons?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Hubspot] How to Validate Your Blog Post Topics: A 3-Step Process
    Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well. For HubSpot customers, HubSpot Content Strategy will help guide you through the process of creating a topic cluster.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Hubspot] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Check out HubSpot Academy's first-ever Content Marketing Certification here. Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time. And as it turns out, she was right.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Hubspot] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Hubspot] 7 Marketing Automation Mistakes You Can't Afford to Make
    For example, here at HubSpot, the Visual Workflows App (currently in beta) lets you set a specific goal for each automated workflow. For example, HubSpot customers can use the Visual Workflows App to target their emails based on dozens of criteria, both demographic and behavioral. What Is Marketing Automation? billion per year.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Hubspot] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Each social network has its differentiating factor, and Instagram has always been a place to showcase the most beautiful, curated version of your life," explained HubSpot's Social Media Marketing Manager Marissa Emanuele in a post following the announcement of Instagram Stories back in August. just to name a few. Let's walk through each step.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Hubspot] What Makes Agency Millennials Different? [New Data]
    With the help of HubSpot and Research Now , the survey received over 950 responses from full-time agency employees. It goes without saying that employees are the lifeblood of any marketing agency. They also -- of course -- represent the largest financial commitment in an agency's budget. The Research. Are Millennials Really Different?
  • INFER  |  TUESDAY, NOVEMBER 22, 2016
    [Hubspot] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    In this episode, Jon Dick, VP of Marketing at Hubspot , joins the podcast to talk about how marketers can leverage technology to interact with their data and martech stack more closely to better understand performance. Guest Bio: Jon is the VP of Marketing at HubSpot, where he helps companies transform how they market and sell. With
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Hubspot] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Today, the technology for ranking has become more discerning, thanks in large part to MozRank, which is a “ link popularity score.” To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here. 5) There's a Google Dance -- but it's not what it sounds like. Okay, fine. Trillions.” Source: pyxle.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Hubspot] Here’s Why Infographics Outperform Blog Posts
    HubSpot tells us that colored visuals increase people’s willingness to read a piece of content by up to 80 percent, and the Nielsen Norman Group asserts infographics help people retain more information than a typical article. For months, my health-nut brother has encouraged me to develop a meal plan. started to classify food by value.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Hubspot] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Hubspot] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017. That’s the entire process for creating pages formatted with AMP in HubSpot Software.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Hubspot] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Hubspot] Facebook's Miscalculated Metrics: What Marketers Need to Know
    According to Daria Marmer , HubSpot’s social product manager, “Most of the metrics in question are what we’d call vanity metrics. She adds, “The social data from Facebook in HubSpot customers’ portals won’t change based on these updates.”. Over the past couple of months, you may have heard some things about Facebook's metrics.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Hubspot] How Long Does it Take to Get Results from Content Marketing?
    HubSpot discovered that 10% of all posts draw 38% of the traffic. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. Be patient. Source ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Hubspot] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    HubSpot held its annual INBOUND conference in Boston last week. But HubSpot managers are aware of this history and seem confident they have a way to cost-effectively nurture a useful fraction of freemium users towards paid status. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    goes to Inbound 2016 in Boston, hosted by HubSpot. Chat bots = the next mega trend (they would say that, HubSpot has got a ‘GrowthBot’ in beta. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. goes to IBM.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] Thoughts from Viewtopia 2016: Video Has Evolved
    But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] 12 Great Examples That Prove the Power of Repurposing Content
    Matthew Barby, head of growth at HubSpot, managed to make it to the frontpage of BuzzFeed not once, but twice. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Check 'em out. Why You Should Repurpose Content. Reinforcing Your Message.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Hubspot] The Anatomy of a Lead-Generating Website
    If you're a HubSpot customer, you can create forms right in HubSpot and either add them to your webpages or embed them elsewhere. Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. We recommend using our free Collected Forms tool, part of HubSpot Marketing Free.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Here are some top KPIs HubSpot recommends. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. Test it!
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 9 Top Holiday Marketing Campaigns (For Every Season)
    HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Every year toward the Christmas holiday, HubSpot shares a time-saving treat with their audience. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Why is that?
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps. Free CRM. 1) HubSpot CRM.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 3 Core Sales Support Services Your Agency Needs To Offer
    If you're looking for a free CRM to get clients started, you can try out HubSpot's free CRM here. According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. That's bad news for a marketing agencies with retainer clients. Create an SLA Between Marketing and Sales.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Growing Businesses Need a Growth Stack
    When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Smart marketers and smart sellers are a lot different than they were back when we started HubSpot. Grow Your Business with HubSpot as the Foundation. Building Your “Growth Stack”.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. You can see from Google’s autocomplete section that there’s a number of big links into HubSpot -- our Inbound Sales Day , Certification , and Methodology being the top three, as well as a direct mention of the HubSpot brand.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Hubspot] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    According to HubSpot , "How Successful People Stay Calm" by Dr. Travis Bradberry was once one of the most-shared LinkedIn posts of all time, with nearly 2,000 shares. LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Right Now: 88,182.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Hubspot] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    What do they have in common, and what trends can you apply to your research? 2) HubSpot’s Free Buyer Persona Templates. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. Here’s the search volume of “blogging” and related terms: 4) HubSpot Keywords App.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Hubspot] 26 Clever Ideas for Marketing Over the Holidays [Free Guide]
    Luckily, HubSpot and Square put their heads together to come up with 26 solid ideas for holiday marketing. No matter what sector you're in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals. Tips from the ebook include: 26 unique tactics for holiday campaigns.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] The State of Marketing Technology 2017 (hint: best-of-breed is big)
    Only 21% of the participants — only 1/5th — use a single-vendor suite — and which is more common in SMBs that are leveraging a multi-function product like HubSpot. already revealed several of the key findings to the audience at the conference, but I’m eager to share it with you now too. “Better strategy.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    They were probably referring to all-in-one products like HubSpot and Infusionsoft. Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. Martech maturity has skyrocketed in the past year.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] ‘How, Wow, Now’: Inside the Strategy That Made Monster.com CMI’s Content Marketing Program of the Year
    The most notable of all was former Forbes and Newsweek editor Dan Lyons, whose disastrous experience at HubSpot became a hilarious and tragic best-seller. In the past half-decade, dozens of notable journalists have transitioned into content marketing roles. She’s one of the sharpest people in the industry. It started for me in 2013.
<< 1 2 3 ... 58 59 >>