• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Hubspot] 5 Problems with B2B Marketing…and How to Fix Them
    'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Your Thoughts?
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Hubspot] How to Develop an Unforgettable Voice in Your Writing
    As an example, let me share some data from HubSpot’s roundup of successful landing pages. Before I wrote this article, I spent a lot of time reading other HubSpot articles. even conducted a search to find out which of HubSpot''s articles were the most wildly popular over the past six months. It needs to be about one thing.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Hubspot] Your Leads Are Annoyed With You: Here's Why [Data]
    Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: 2014 Hubspot & Linkedin Survey ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). But never forget that behind every ebook download form and every demo request, there are real human beings.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Hubspot] Twitter Rolls Out Tweet Performance Analytics to All Users
    Let''s see what happens when I click Timeline activity for HubSpot''s account. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? What Do You Get?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Hubspot] The Best Career Advice We've Ever Gotten
    Lindsay Kolowich, Staff Writer, HubSpot Content. Pamela Vaughan, Manager of Optimization & Growth, HubSpot Content. Me (Corey Eridon), Managing Editor, HubSpot Content. Pretty much every HubSpot marketer will tell you the first piece of praise they got from CMO Mike Volpe was : "Nice job. sorry, boss). Keep going."
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Hubspot] HubSpot Files for IPO: Solid Financials for a Young Company
    'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster). million for all of 2013 and by $0.9
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Infographics can also be easy to create: for just a few hundred dollars, you can hire a freelance designer on Enovato Studio or Odesk, use a site like Fiverr, or -- for the DIYers out there -- use HubSpot’s free infographic templates to make your own. Unfortunately, the sudden flood rarely happens. Of course not! link]. link]. link].
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Hubspot] Do Content Marketers Need To Have Writing Skills?
    Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? First, I appreciate every comment I get. Absolutely.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Hubspot] Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot's CMO [Video]
    To answer big career questions like these, HubSpot CMO Mike Volpe put together the video below. 'Wouldn''t it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world? We want -- and desperately need -- support, advice, and guidance. Should I get an MBA? Thanks for watching!
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Hubspot] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. They just have a photo and a caption that contains a link.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Hubspot] The Importance of Personalization in BtoB Marketing today
    This has been a popular topic on both the Marketo and Hubspot blog. Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. If you can afford Hubspot or Marketo, great. 'Hey Tampa/St. Read it here. Marketing Lesson Learned from marketing Find New Customers.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. 'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Now, you want to GO, GO, GO!
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Hubspot] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts? 'Hear that? It''s the winds of change. Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got. Tweet. How Authoritative Is Your Content?
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Hubspot] 32 Blog Post Ideas for Your Next Article
    It’s a  tactic that’s worked well for HubSpot. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Write the Perfect Content. Winning Tweets. Linkups.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Hubspot] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in HubSpot? 'A marketer''s job isn''t easy. You are right!
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Hubspot] How to Become the Best Blogger in Your Niche
    Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. In addition, HubSpot discovered that bloggers with higher output had better lead generation results: So consistency leads to accumulation of content, and the more content you have, the more results you’ll get.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Note for HubSpot customers: These two tools can give you additional context to the data in your Keywords report.). 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.”
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. photo credit: DonkeyHotey via photopin cc // stages graphic: HubSpot To know, follow the buyer''s journey. This can apply to content developed for your buyers. Awareness. Decision.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Signals - Email Tracking with HubSpot Integration. If you’re a HubSpot user, Signals offers integration with HubSpot, which can be immensely helpful for email marketing and prospecting. However, if you send an email to more than one participant, HubSpot does not have the capability to identify exactly who is opening it.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Hubspot] Why You Need to Stop Neglecting Your Old Content
    Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Because of the high volume of content we create at HubSpot, it''s easy to believe that we would have more than one piece of content on the same topic. 'Raise your hand if this sounds familiar. Crazy, right? right?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Hubspot] Florida gets its own BtoB demand generation agency – Find New Customers
    I was once a guest on Hubspot TV and their Chief Marketing Officer Mike Volpe was amazed that one person can blog as often as dozens at Hubspot do.) 'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. Why does that matter? Content Marketing. Lead Nurturing. Lead Scoring.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Hubspot] The 4 Basic Elements of Inbound Marketing
    Marketing automation software, like Hubspot , provides you with an integrated platform to facilitate and analyze all of your inbound marketing efforts. 'We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Hubspot] The Best Conversation I've Ever Had While Running My Company's Live Chat
    Below is one of my favorite conversations I''ve had to date with someone on HubSpot''s live chat. In situations like this, I usually assume the person''s trolling me, so I''ll try to see if I can shift the conversation to something HubSpot-related. Visitor : I am very impressed with the depth of knowledge at Hubspot. support
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
    HubSpot. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? Which metrics should you be watching?
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Hubspot] Are QR Codes Dead?
    HubSpot customers: learn how to create a tracking URL for a landing page in HubSpot here.) 'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. Are QR Codes Dead?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". To download the full guide, click here. BUSTED].
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] What Are Buyer Personas & Why Do they Matter?
    Here is a great example of a Buyer Persona from Hubspot and the Institute for Healthcare Improvement: Source: Hubspot Academy. 'When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot. Problems Faced.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. Social Proof.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Hubspot] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Mike Volpe , CMO at HubSpot, encourages marketing and sales leads to take the following steps to remedy that: Encourage weekly meetings between Marketing and Sales. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The challenge is that this process needs to happen quickly.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Hubspot] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. 'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. Mind-blowing, right? See what I''m getting at? Great!
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] What Marketing Org Charts Tell You About The Business
    Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g The Right Marketing Structure.
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] The Week's Best Content About Content
    In this post, HubSpot VP of Content Joe Chernov explains exactly why infographics flop and how to make your next one a success. 'When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. and so on and so forth. Tweet. Tweet. Tweet. Find out in this post.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] How to Network Like a Natural at #INBOUND14 [SlideShare]
    Al Biedrzycki, Channel Marketing Manager at HubSpot. Sarah Bedrick, Program Leader at HubSpot. Corey Eridon, Managing Editor at HubSpot. Sam Mallikarjunan, Head of Marketing for HubSpot Labs. Beth Dunn, UX Writer and Editor for HubSpot. Ginny Soskey, Section Editor at HubSpot. What if you never say hello?
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] Hinge���s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] You���re Taking These Marketing Maxims Way Too Literally
    HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Hubspot] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Multi Channel Lead Nurturing from HubSpot. 'Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This is where multi-channel nurturing comes in.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Hubspot] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 1) What Is Demand Gen?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Hubspot] 5 Data-Backed Twitter Tips You Should Know
    Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% For @HubSpot, tweets with statistics received 5.4% — HubSpot (@HubSpot) July 18, 2014.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Three hours and 26 minutes later, I got a phone call from HubSpot''s recruiter!
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Hubspot] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    To get organized here at HubSpot, our email marketers came up with what we think is a pretty neat email marketing planning template that helps us (and hopefully you, too) keep track of which emails you''re sending to whom, the various A/B tests you''re conducting, and the high-level results of each email you’ve sent. Sound familiar?
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Use Twitter for Social Selling [SlideShare]
    HubSpot’s own Danielle Herzberg, senior sales manager, put social selling to the test and found three clever and effective use cases for Twitter selling. How Twitter Can Solve 3 Major Sales Challenges #SocialSelling from HubSpot. 'This post originally appeared on the Sales section of Inbound Hub. Very meta, social selling.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Hubspot] Resistance to Change and Surviving Content Shock
    PR News and HubSpot cited it as one of the top talks of SXSW). PR News and HubSpot cited it as one of the top talks of SXSW). 'I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me? Let’s stick to the plan.”
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
    We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Rebecca Corliss , Head of Customer Marketing at HubSpot, says it''s because people perceive social networks like Facebook and OkCupid differently than they do most websites and products.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
    Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Do they come back?
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Hubspot] How to Consistently Keep Up With the Latest Social Media Trends
    HubSpot customers, you can create your stream right in HubSpot using Social Inbox. If you''re not a HubSpot customer, you can save searches directly on Twitter in a very similar manner. Tweets from https://twitter.com/HubSpot/lists/inbound-marketing-stars. It''s hard. 1) Create a stream on Twitter with popular hashtags.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Hubspot] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    This new infographic from HubSpot answers those questions and explains how inbound marketing can be the antitode to this whole problem. 'Did you ever stop to think about how much of your personal information is out there on the web? In fact, it gets way creepier. Ever heard of data brokers? Curious about how you look to these data brokers?
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Hubspot] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    Our own @HubSpotSupport account has become a new avenue for our customers to ask about features or quick questions -- it was spun of from the main @HubSpot account after that account started to receive a ton of support-related questions. Looking forward to more #HubSpotting questions at 9am GMT/4am ET tomorrow. Signing off for tonight!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Hubspot] 7 Skills To Look For When Hiring A Content Marketing Strategist
    When people ask me this question, I also refer to Hubspot’s hiring practice of looking for DARC skills: Digital, Analytic people who can Reach an audience with Content. Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. 'Content marketing is hot! agree!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software. HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Hubspot] The Fundamentals of Inbound Marketing [Free Training Deck]
    Comprehensive, Downloadable Training Presentation from HubSpot. 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? content marketing. permission marketing. internet marketing. online marketing. digital marketing. web marketing.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] 7 Silly Hashtag Mistakes No One Should Make
    According to a HubSpot study, posts with two hashtags receive the greatest percentage of retweets, and that percentage starts to decrease for tweets with three or more hashtags. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Social Media
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Hubspot] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Alternatively HubSpot has put together a whitepaper on how to ensure your RFP matches your needs, but it’s a bit more high-level. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room. How to get started. Getting what you want.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] The Forgetful Person's Guide to Staying Organized at Work
    For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. 'At some point in our lives, we have to just accept who we are. Click it.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
    Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? I have included the text of each video.).
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Hubspot] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! 'Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth. Hate to break it to you, but you still forgot something. 4) Amplify Your Reach.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Hubspot] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Dharmesh Shah, CTO & Co-Founder, HubSpot. Brian Halligan, CEO & Co-Founder, HubSpot. Mike Volpe, CMO, HubSpot. ” — Joe Chernov, VP of Content, HubSpot. Dan Tyre, Sales Director, HubSpot. 'When do you feel most inspired? Lots of people feel most inspired at events. Cut it into wedges. ” ?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Hubspot] How to Get More People to Register for Your Next Event
    'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Hubspot] Sales and Marketing Alignment Equals More Revenue
    In fact, organizations that establish strong alignment between their sales and marketing teams achieved 20 percent annual revenue growth compared to companies with poor alignment, which experienced a 4 percent decline in revenue, according to a HubSpot report titled, “The Complete Guide to Unifying Your Sales & Marketing Efforts.”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Hubspot] 12 Best Slideshares of 2014 (So Far)
    8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. 'Late last year I shared the 25 best presentations  of the year on slideshare. And the article continues to be one of my most popular articles of all time! Here are some of my top picks: 1.  Garyvee is Awesome!). The Future of Business Models   from Jeremiah Owyang.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Hubspot] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 29, 2014. 4) Norming.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Hubspot] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    As you can see in the example below, we have an unsubscribe link in the footer of our emails, allowing anyone to quickly let us know that they''d like to stop receiving emails -- and the HubSpot software actually opts them out of receiving emails. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Hubspot] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 27, 2014. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. But what does right really mean? Let''s dig into it. Design
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Hubspot] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    As HubSpot Director of Training and Development Andrew Quinn explains it, “A candidate’s resume is their ad to me. ” There''s a fine line, though, warns HubSpot Recruiter Emily Kueffner. Infographic resumes are terrible,” says HubSpot Recruiting Manager Leslie Mitchell. Humans! Length. If they don''t.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Hubspot] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Hubspot] Vidyard Secures $6 Million in Series A Financing
    Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms – Eloqua and HubSpot. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] A 3-Step Framework for Leading a World-Class Marketing Team
    CMOs can bridge operations between Marketing and Sales by incorporating the following plan, as outlined by HubSpot’s CMO Mike Volpe : Encourage weekly meetings between Marketing and Sales. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] The Biggest SEO Shakeups of All Time
    But as HubSpot and other organizations with an eye for SEO soon began to notice, the percent of searches that were affected by this keyword encryption soon began to grow. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Like, not even remotely close. I know, bummer). ”).
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Hubspot] How To Link Inbound Marketing With Trade Show Success
    photo credit: ljlphotography via photopin cc | graphics courtesy of HubSpot 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. So can trade shows fit in with that new approach to marketing?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] Is Parallax to Blame for Poor SEO?
    Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. Dan Ritzenthaler , HubSpot Product Designer and UX expert, suggests using parallax design on select parts of your pages. Parallax certainly does work on mobile if you have responsive design (like the HubSpot COS ). How Parallax Design Works.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Hubspot] Don’t Make Marketing Decisions Based on Bad Data
    When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Hubspot] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. SERP results for the authorized will simply have a byline.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Hubspot] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot''s software -- is one that changes based on the person viewing it. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Not hip to the difference? Wrong.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Hubspot] 35 Tech Terms Translated Into Plain English
    Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). HubSpot has APIs that developers use to get information from our software into theirs. or something weird that us non-programmers would never understand. Scrum.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Hubspot] A Simple Guide to Web Traffic Terms
    pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser. In HubSpot''s software specifically , if a person were to visit your website, click a link that took them to another website, and then come back to your website, that would count as two visits. Not so fast, speed racer.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Hubspot] How to Make Your How-To Content More Helpful
    For example, if I were explaining how to add an image to a blog post in HubSpot, I''d include a screenshot showing where the Insert Image icon is in the editor. For example, if I were explaining how to add a horizonal line to a blog post in HubSpot, I would say, "Place your cursor where you want the line to appear. So meta.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Hubspot] The lay of the land ��� benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Hubspot] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. At HubSpot, we use Trello to keep track of our post ideas.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Hubspot] What Is an Inbound Link? [FAQs]
    Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. 'If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Let''s clear this all up.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Hubspot] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    And if you''re inspired by what you see, then go check out HubSpot Jumpstart , our brand new scholarship program for seed-stage startups.). Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot. 'Trying to get found as a startup is no easy task. Ever seen Culture Code ? million views.). Few Tweetable Takeaways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Hubspot] How Your Family Affects Creativity and Your Content Marketing Success
    There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Hubspot] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Most marketing automation software solutions, such as HubSpot, InfusionSoft, Ontraport, Pardot, and Marketo, include the following features and many more: Email Marketing. 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Hubspot] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    3) HubSpot Image Editor. Now live today for all HubSpot customers is an image editor right within your HubSpot account. If you want to make other changes to the original file, it will still be available right within HubSpot. But here''s a little secret, marketers: You don''t need Photoshop to create great designs. Desig
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Hubspot] 20 Stunning Inbound Marketing Statistics
    HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! Here are 20 to get you inspired. That''s not the case with inbound marketing. Far from it. Email.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Or on a more personal level?
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Hubspot] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    Check out this post based on a recent webinar with Twitter''s Anne Mercogliano and HubSpot''s Kipp Bodnar. 'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. This Is Your Brain on Viral Content: What Psychology Says You''ll Click On. Tweet. Want to get noticed online?
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Hubspot] Our 5 Favorite Marketing Automation UIs
    HubSpot. HubSpot ’s contact database leverages smart interface design to paint a digestible, yet comprehensive, picture of every lead—making it quick and easy for marketers to score and segment them for future campaigns. HubSpot also features a generator to help marketers quickly build landing pages without having to write code.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Hubspot] Everything You Need to Know to Successfully Live-Tweet Your Event
    HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) August 18, 2013. If you''re a HubSpot customer, you can do this easily in Social Inbox because each tweet is color-coded with the status of the person tweeting (whether they''re a follower, lead, customer, or stranger). Before the Event.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Hubspot] TMI? How to Personalize Your Emails Without Being Creepy
    you can said "I think HubSpot would be interested in X, Y, Z.". 'Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn''t greet me by my first name and feature content tailored to my individual interests. No one likes a creepy marketer. But why? to about 7%.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Hubspot] How to Improve Your Email Clickthrough Rate [Video]
    Hi, I’m Bryan with HubSpot. Internal testing at HubSpot has shown us that plain-text emails can outperform HTML emails, but images still play a big role in getting your reader''s attention. 'Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. Click. Click. Click.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Hubspot] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. 'As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Hubspot] How to Design Experiments for Your Website in 5 Easy Steps
    Of course, I''m fairly biased, but I use HubSpot to run our own A/B tests. In HubSpot, you can test everything from: Your landing pages - compare form submissions, CVR, new contacts rates, and customers generated. These tests help you get definitive answers on what works and what doesn''t. Only 17% came from their homepage.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] What Is a CDN? [FAQs]
    If you have your website, blog or landing pages built on HubSpot you actually already have CDN and don''t need to worry about it. We built Akamai''s CDN and a Web Application Accelerator (which is a little like a private fast lane) right into HubSpot from the start so you don''t have to purchase or install anything extra. Right!
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Hubspot] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    HubSpot’s Corey Eridon recently challenged her audience to consider cutting their content back, and providing more value in fewer words to today’s attention-challenged audiences. 'Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Well, you’ve come to the right place. Expert Content.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Hubspot] 5 Little Ways to Get More Facebook Likes
    Quick Tips For Growing Your Facebook Audience from HubSpot. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 1) Make sure your Page is properly filled out with searchable information. link to your website.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Hubspot] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    We''re using speakers from various backgrounds like content promotion, web design, sales training, video production, and search marketing (including Dharmesh Shah from HubSpot and Gilian Muessig from SEOMoz). 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. 1) Lush.
  • ENGAGE  |  MONDAY, JUNE 30, 2014
    [Hubspot] This Week in Content: 7 Ways Content Marketing is Like a Relay Race
    Small Business Trends interviews Hubspot senior channel consultant Timothy Dearlove, who challenges marketers to “be remarkably helpful,” even if that means taking the long way around. 'If you’ve ever trained for a marathon, you know just how much work is required to ready your body for the grueling 26.2-mile trek. Search Engine Watch.
<< 1 2 3 ... 45 46 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...