• B2B IDEAS @ WORK  |  TUESDAY, MARCH 31, 2015
    [Hubspot] The B2B Marketer's Guide To The World of Social Media Marketing
    You may or may not know that Social Media Examiner and Hubspot have both come out with comprehensive reports on social media marketing. 'Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn''t?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Hubspot] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website uses responsive design, like those on the HubSpot Content Optimization System (COS) , your website should already be prepared for the upcoming algorithm changes. 3) HubSpot''s Marketing Grader. 'Google is about to update their algorithm again, and this time it could have a big impact on your business.
    [Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot. Image credit: i-SCOOP. What are the key elements of a successful business blog?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
    [Hubspot] emagine’s Employee Spotlight: AnnaMarie Tush
    Every time Hubspot put out a new white paper, you can bet I was reading it (was definitely a Hubspot fan girl #nerdalert.) 'We’re back with our third feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. As a kid, what did you want to be when you grew up?
    [Hubspot] What Life in Modern Marketing Looks Like: 13 Personal Stories
    I’m consistently absorbing content from Moz , Hubspot , Search Engine Journal , and many other popular and helpful marketing websites. 'What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. er, borrowed ?
    [Hubspot] 12 of the Best Guides and Sources for Free Stock Images
    Getty’s New Free Stock Photos Come With a Price by HubSpot. 'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. That’s worth gold.”
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] A Simple Guide to Designing a Logo [Infographic]
    To help you get started, check out the infographic below from HubSpot and WA Promotional Products. 'I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we''ll always be able to recognize (even without the brand''s name attached). Design Business Daily
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] 15 Examples of Great Mobile Website Design
    Lean Labs is a HubSpot partner agency that creates engaging, responsive, and high conversion web solutions. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. 'Now more than ever, businesses are focusing on creating delightful mobile website experiences.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] How a Good Content Strategy Can Repair Your "SEO Problem"
    Dharmesh Shah, HubSpot’s co-founder and CTO, summed up this point nicely in a post on Inbound.org. '“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. I can’t put my finger on what’s wrong, but something’s clearly amiss. But too often, the “SEO problem” isn’t SEO at all. The result?
    [Hubspot] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    referenced these posts in my research – SEO.com on having Multiple Domains, Hubspot’s take on Multiple Websites for Business, Search Engine Watch on Single vs. Multiple Domains. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. In general, I disagree.
    [Hubspot] Why Customers Crave Content Personalization
    According to HubSpot , even if consumers have no idea that they are engaging with personalized content, they still prefer it over non-personalized content. In fact, according to HubSpot , when people hear their first name, it causes them to become more invested in the situation at hand. Today, this is no longer the case.
    [Hubspot] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. 'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Some vendors do this better than others. pricing.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Hubspot] 6 Reasons Why Marketers Should Bet on Podcasting
    Be sure to check out HubSpot''s Growth Show Podcast ! There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Am I crazy? Maybe.
    [Hubspot] The Anatomy of a Successful Facebook Post
    The post below from HubSpot is an example of offering valuable educational content to your audience. This post is not promotional, and not even related to HubSpot’s offering, but it has a very high level of sharing among readers (1,000 shares). What kinds of posts get the best results, and how can you increase engagement? Social Medi
    [Hubspot] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. 70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog.
    [Hubspot] Painting a vivid vision of the future is easier than you think
    Cameron Herold was interviewed by Mike Volpe on the Growth Show Podcast from HubSpot. 'Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. He’d grown the company from $2m to $106m in 6 years. The how.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Hubspot] Why We Acquired Rekindle
    'As you may have seen , HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. HubSpot is committed to growth -- growth of our business, our employees, our industry, and most importantly, our customers. But how?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Hubspot] 12 Tools & Resources to Help You Create Better Buyer Personas
    We use the HubSpot Marketing Platform for that -- this information is available right with each person''s contact record. 8) HubSpot. For more information on how to use HubSpot contact records to build your personas, check out this resource. 'At first, creating buyer personas seems simple. Interviewing Customers. 4) SurveyGizmo.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    9) Dharmesh Shah , Co-Founder & CTO of HubSpot. In addition to founding HubSpot, co-authoring two books on inbound marketing, and actively participating in the Boston area entrepreneurial community, Dharmesh founded and writes for the top-ranking startup blog OnStartups.com. 'I''ve always been in awe of growth hacking.
    [Hubspot] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    The Huffington Post partnered with well-known digital campaign management company HubSpot to analyze an incredible array of aggregated email data and identify seven key understandings, depicted in the infographic below. 'Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. 'Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. Let''s clear that up.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. Tip : HubSpot’s Marketing Platform helps marketers make customized attribution reports through its Reports App. Traffic? Check. Leads? Check. Opportunities? Check. More on that later.)
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Hubspot] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    If you look at this graphic Hubspot created from the 2013 State of Inbound Marketing […]. 'There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    HubSpot customers: Here''s how to create a tracking URL for a landing page in HubSpot.). 'Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. and the rest of the world. It could link to your home page, a landing page, a contact sheet, a video.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] 14 Ways to Increase Your Clickthrough Rate on Twitter
    HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot).
    [Hubspot] 4 Steps To Align Your Sales Approach With Inbound Marketing
    other graphics: HubSpot 'Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here''s how to align the methods. Ah, the good old days. Back when it was a seller’s world. Remember when the buyer had to come to the seller to research their purchase? What made it so great? Targeting.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] A Vivid Vision for HubSpot's Content
    Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Destination: 2018. Just better.
    [Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    short description ( HubSpot recommends between 100-200 words ). 'Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. Want more control of the Pinning experience?
    [Hubspot] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    And in HubSpot’s 2014 Annual Report on Inbound Marketing and Selling 41% of the 3500 marketing and sales professionals were able to measure positive ROI for their content marketing efforts. 'In this final article, we’ll show you how to tackle synchronizing content and channels. Content is the new Holy Grail. Weave it all Together.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot] How to Grow Your Email List by Running a Contest
    We''ve seen this happen first-hand at HubSpot. We also wanted to get a larger reach from our contest, meaning we counted the following actions as extra entries: Following HubSpot on Twitter. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time. Our idea?
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Hubspot] 5 Ways to Personalize Content for Anonymous Visitors
    With a CRM like HubSpot, you can create “smart rules” that allow you to deliver content that is tailored towards your visitor’s specific location. 'Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot] Creating Internal Buy-In for Inbound Marketing in Higher Education
    When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. You’re sold and ready to start implementing an inbound strategy for your higher education institution. Education
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot] How to Ace Your New Job in the First 100 Days [Free Ebook]
    Katie Burke , Director of Talent and Culture at HubSpot. Rebecca Corliss , Inbound Marketing Manager at HubSpot. Click to Tweet: "The First 100 Days: How to Succeed in Your New Marketing Job: [link] Free ebook via @HubSpot ! ". 'The first 100 days at a new company or in a new role are critical for your future success.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    Use your own blog as an example, cite this example of a compounding return from Tomasz Tunguz''s blog, or use this example from HubSpot. In the HubSpot example, you can see that over 90% of HubSpot''s blog leads come from old posts (i.e. Often, this will happen in our quarterly budget meeting. Talk About Assets. Why is that?
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. 'Some things you think will be simple actually end up getting really complex. Find an open spot?
    [Hubspot] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. 'Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Focus on your headline and summary. or AOL.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Hubspot] How to Learn Social Media Marketing: 41 Resources for Beginners
    Other Introduction ebooks by HubSpot:This step-by-step guide explains the reasons to created a LinkedIn company page, the anatomy of the perfect company page, and step-by-step instruction on how to setup a company page. 'Social media is one of those marketing channels that can be very powerful or very boring. It''s spamming. tweet this).
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Hubspot] What Happens After You Get a Bid on Shark Tank?
    There are so many companies out there that simplify things for small business owners -- and HubSpot readers should know about them. 'Whether you''re a budding entrepreneur or just interested in the startup world, you''ve probably heard of the reality TV show Shark Tank. photo posted by Boobypack (@boobypack) on Aug 16, 2014 at 12:37pm PDT.
    [Hubspot] 4 Examples of Effective Content Personalization
    According to HubSpot , 74 percent of online consumers get frustrated with websites when content appears that has nothing to do with their interests. 'One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. well-executed content personalization strategy is extremely effective.
    [Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
    How to Optimize Your LinkedIn Profile for Social Selling via Hubspot. 'Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. Why LinkedIn Again?
    [Hubspot] Stop Trying to Find an Easy Way to Build Your Buyer Persona
    'Last week, MakeMyPersona.com from HubSpot ? While I applaud HubSpot for helping to make persona distribution attainable, the positioning of the tool risks confusing marketers. touted as “quick and easy buyer persona development” ? popped into my social streams. I wanted some of that and fast! o    Write core messaging and positioning.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. 'As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success.
    [Hubspot] 5 Ways To Unite Sales And Marketing For Increased Revenues
    HubSpot, Marketo, Eloqua, etc.). Graphics courtesy of HubSpot 'Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. It all comes down to goals. Conclusion.
    [Hubspot] Maximizing the Effectiveness of Content Personalization
    According to HubSpot, there are three stages of the buyer’s journey. 'In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. In today’s digital marketing environment, a well-defined and executed content marketing strategy is an essential component to the success of any business.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Hubspot] Why Define? Persona-Based Content Marketing Personalization
    The Importance of Defining Personas mographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns,” according to Hubspot. 'There are a variety of different ways to personalize the web experience for the user. So far, we’ve explored only one— channel based personalization.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 10 Analytics Red Flags All Marketers Should Look Out For
    One of the first questions most new HubSpot users ask is "What report should I be viewing?" If you''re using HubSpot, you can find this information in the Keywords tool. 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. Analytics
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] How to Prove the Value of Inbound to Your CFO [Free Kit]
    Click to Tweet: "New kit from @HubSpot helps marketing leaders prove the value of #inbound #marketing to the C-Suite, especially CFOs. 'If you''re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. Your Chief Financial Officer (CFO). link] ".
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 7 Tips for Finding and Managing Amazing Freelancers
    You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. This is what HubSpot''s style guide looks like.). If it’s in your budget, a robust content management software ( like HubSpot''s ) can help you manage your content calendar, workflows, and freelancers.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 50 Examples of Gorgeous Homepage Designs [Free Lookbook]
    'Here at HubSpot, we''ve created several resources that can assist you during the website design or redesign process (like this Excel workbook , and this SEO guide ). Two real designers here at HubSpot -- Anna Faber-Hammond and Samantha Siegel -- helped curate and write the entire thing. Software & Tech. Nonprofit. and more! Relax.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Hubspot] How Reporting on Revenue Can Improve Your Relationship With Sales
    And if you are a HubSpot customer, learn how you can report on revenue using HubSpot ! 'Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. Revenue reporting can help.
    [Hubspot] An Explanation of Channel-Based Content Personalization
    However, Hubspot argues that a “customized social interaction at the right time can be a powerful marketing tool.”. 'In a previous blog , we defined what content personalization is and why it matters. However, if you missed that post, personalization is all about making the content and web experience more relevant to the individual. Takeaway.
    [Hubspot] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
    On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Spread the Word: Join me on March 11 at 11 EST for the @HubSpot webinar on smart reporting: [link]. Analytics Daily
    [Hubspot] Marketing Personalisation with the Father of the Bride
    Likewise, Hubspot found that in a study of 93,000 calls-to-action and millions page views over a 12 month period, targeted calls-to-action had a 42% higher view-to-submission rate. '"Although my schedule is very busy, I decided to take time out to write you a peronal reply". Or at the very least he was very, very funny. Well, sort of.
    [Hubspot] How B2B Marketers Can Get the Most Out of LinkedIn
    HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. 'You might view LinkedIn as the quiet workhorse of the social media world. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups. social media
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Hubspot] 2 Years, 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth Strategy
    On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with Will Dean, the founder and CEO of Tough Mudder. 'The world "culture" is a little misleading. People often think that it''s about having foosball tables and free beer in the fridge. That has nothing to do with the culture. Will Dean. Instead, 5,000 people showed up.
    [Hubspot] 15 Expert Tips on Accelerating Your Sales
    As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But eventually, one client signs on, and then another, and another. Aligned.
    [Hubspot] New European Social Media Benchmarks: How Does Your Company Stack Up?
    It''s time to benchmark your social media activity >> [link] via @HubSpot ". 'Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Tweet This]. Tweet This]. Tweet This].
    [Hubspot] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. To find out how to segment your contacts using HubSpot, read this blog post. 'In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. That''s better. 1) Email Opens.
    [Hubspot] The Growth Show: A VC's Advice on Content, Cash & Churn
    Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
    [Hubspot] When It’s Not All About You…The Social Media Cocktail Party.
    recently took the Hubspot Inbound Marketing Certification where they discussed the cocktail party rule for sharing on social media, which I thought was really helpful. Hubspot. 'Lets face it, we all love to talk about ourselves and the same goes for brands.  Me, me, let me tell you about me. Social Media
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. Still not convinced?
    [Hubspot] Inbound 101: Three Major Inbound Components
    Not only that, according to Hubspot , blogging increases your traffic by up to 55 percent. 'Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. Common outbound marketing techniques include cold-calling, print advertising, T.V.
    [Hubspot] The Top 10 Best Resources to Learn About SEO
    HubSpot has a five-step guide that checks your website against your competition. 'When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. So, how do you make sure your website appears in relevant search results?
    [Hubspot] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy. When it comes to putting together buyer personas, there is no one correct way to do it.
    [Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply.
    [Hubspot] How to Talk to Pretty Much Anyone About Pretty Much Anything
    But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. But it''s hard. Ask better questions to get better answers. On a Specific Role.
    [Hubspot] What's Your Sales Acceleration Formula?
    'Last February I was in serious discussions with Mark Roberge , Chief Revenue Officer at HubSpot, about co-authoring a book. Yet HubSpot’s two founders brought him in to develop “scalable, predictable revenue growth.” At my request, he sent me several lengthy articles he’d written. Here’s the fascinating part. He’s never been in sales.
    [Hubspot] Is the CMO becoming the Chief Collaboration Officer?
    Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). 'In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. The builders of the brand. The generators of leads. Life was good. Wow, have things changed.
    [Hubspot] How to Subscribe to a Podcast on Your Phone & Computer
    And if you''re on the hunt for a new podcast to subscribe to, may we suggest HubSpot''s new show, The Growth Show ?). Check out HubSpot''s new podcast The Growth Show. 'Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Subscribe From Your Computer. Subscribe From Your Phone.
    [Hubspot] Who Should You Talk To? (in Buyer Personas)
    Congratulations to @hubspot who created a Buyer Persona Template in PowerPoint. Thanks for waving the flag, Hubspot. No offense, Hubspot, but it’s nowhere near as good as the class I took with Adele Revella. Why do Buyer Personas matter? The Buyer Persona Institute teaches one how to do detective-type interviews.
    [Hubspot] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Click to Tweet: "Learn data-driven strategies for writing effective headlines: [link] by @HubSpot & @Outbrain ". Tweet This]. Tweet This]. Tweet This]. Content Creation Daily
    [Hubspot] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    If you''re a HubSpot customer, use the persona tool within HubSpot to get a holistic view of how each of your personas are performing across the funnel. And if you''re not a HubSpot customer, feel free to take a demo.). 'Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas.
    [Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    went to HubSpot Recruiter Emily MacIntyre for her advice. '"Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. So what should candidates do if interviewing isn''t their strength? The truth is, no one is intrinsically doomed to fail at interviews," she said.
    [Hubspot] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Thank you Hubspot and all the best to our business partner Likeable Local too. Thank you Salesforce and Hubspot.
    [Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.). How to Create an Attribution Report in HubSpot. 'One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, "build brand awareness.". Me neither.
    [Hubspot] The Growth Show: How Shopify Grew 10X in 3 Years
    On this episode of The Growth Show , HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller , Chief Marketing Officer at Shopify. '“When you call it a marketing team, no one knows for sure what you''re supposed to do. Craig Miller. Why he doesn''t like the word "marketing". His number one piece of advice for any marketer.
    [Hubspot] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Tools like Buzzsumo , Sharetally , Followerwonk , Social Crawlytics and HubSpot''s Social Inbox can help guide overall creation and placement strategy. 'The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Step 1: Know Your Promotion Options.
    [Hubspot] 7 Ways to Speed Up Your Content Creation
    Use HubSpot''s blog topic generator to come up with topics quickly.). 'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.
    [Hubspot] Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content
    Hubspot has created an infographic with suggestions on how to increase engagement with visuals. The 5 steps recommended by Hubspot are: 1. Infographics Social Media content marketing Facebook home hubspot infographic instagram social media sizes Twitter Even Twitter is no longer simply 140 characters. Identify an awesome topic.
    [Hubspot] 18 of the Best Email Subject Lines You've Ever Read
    One of the many reasons I like working at HubSpot.) 'I''d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. Often, it''s the subject line.
    [Hubspot] Coming Soon! SNAP Selling—The Movie?
    Then I hit one from HubSpot: Lights, Cameras, Sales! 'It was early Tuesday morning. was triaging my email, quickly deleting everything I could. Irrelevent or boring newsletters were zapped in a flash. SNAP, SPIN & Other Popular Sales Methodologies Imagined as Movies. Wild Card
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. 'The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. You do, and we do too. single.
    [Hubspot] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    'The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. This past INBOUND is just one reason 2014 was the best year in HubSpot history. After eight years of prep, HubSpot became a public company on October 9th. Look Back at 2014. Thank you for making 2014 unforgettable. Inbound Marketing Daily
    [Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. 'by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. Foreign bureaus are falling victim to budget cuts.
    [Hubspot] How to Prepare for Your Next Job Interview
    At HubSpot, we take culture very seriously. For instance, when I interviewed at HubSpot, one of my interviewers used this app and discovered I’m a Colts fan (I’m from Indianapolis and love Peyton as much as the next person), so we chatted about the NFL for a bit. 'Applying for jobs isn''t easy. And then one day you do! Let’s be honest.
    [Hubspot] The Growth Show: Inside the Mind of a Successful Venture Capitalist
    On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with David Skok from Matrix Partners. 'The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. David Skok. In this episode, David talks about: The mistake the most marketers make.
    [Hubspot] What Social Selling Isn't
    Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster.
    [Hubspot] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. Do consumers actually listen to brands?
    [Hubspot] The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies
    'This is the first episode of The Growth Show , a new podcast from HubSpot for leaders consumed with driving growth -- growing a business, growing a movement, growing an idea, growing a team. Each week, we''ll sit down with someone who has achieved remarkable growth and unpack how he or she did it. Why Guy publishes on LinkedIn over Facebook.
    [Hubspot] How to Research Blog Topics: A Step-by-Step Process
    HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Let''s dive right in.
    [Hubspot] The Rise Of Emoji Marketing
    Some brands are using the rise of emoji marketing to help them reach their target audience such as with this “ Emoji Translation Guide ” from marketing technology company Hubspot and this “ What Emojis Really Mean. In this example, Budweiser used Emojis to celebrate the American 4th of July holiday: What Are Emojis?
    [Hubspot] Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions
    agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Here are 12 tips from Hubspot to help us get more conversions on Twitter: 1.  'We can often be distracted by follower counts on Twitter. Results come from measuring and analyzing efforts.  Ask for retweets.
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. 'It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? 2) Clear your inbox. App: Coach.me.
    [Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
    This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. Annotations.
    [Hubspot] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
    [Hubspot] 5 Reasons Your Company Should Be Blogging
    SEO (Search Engine Optimization) : Ideally, blogs are updated regularly, which inherently lends itself to great SEO (Fortunately, SEO is built-in in WordPress.com) Hubspot has reported that companies that have active blogs receive up to 55% more traffic – including both organic search and referral traffic. No longer being done.).
    [Hubspot] How to Create Buyer Personas for Your Business [Free Template]
    Click to Tweet: "Create buyer personas for your business with this free template from @HubSpot : [link]. 'The first rule of buyer personas: Take the time to create buyer personas. The second rule of buyer personas: Take the time to create buyer personas! So, what can you do with your buyer personas once you''ve created them? Pssst.
    [Hubspot] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    photo credit: The Bait via photopin (license) | Charts: HubSpot 'Are you worried prospects will think your email marketing is spammy? They won''t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Gary Vaynerchuk famously talks about how “marketers ruin everything.” It’s no mystery.
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