• JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Hubspot] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] How to Build a Memorable Personal Brand on Twitter
    Don’t simply say via @HubSpot or @HuffingtonPost. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
    Join HubSpot Marketing Manager Chelsea Hunersen and Wistia Partner Coordinator Margot Mazur on Wednesday December 14 at 1 p.m. Wistia & HubSpot's own experiment results. Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? EST for the big reveal of brand new data.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Hubspot] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    HubSpot Marketing customers: SSL is included free of charge with the Website Add-On , and the number of domains on which you can enable SSL depends on your subscription type. If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? png">. Learn more here.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Hubspot] How to Fix Your Agency's Low Morale Problem
    To summarize from this recent HubSpot article on the growing agency morale problem: Nearly half of all agency employees report having "low" or "dangerously low" morale in 2016 -- up from one-third in 2015. As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? That’s not a good message for employee morale.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 8 Proven Ways to Stay Focused in A Busy Office
    If you really are looking for some ways to stay productive, Hubspot Partner Big Sea put together the tips their team of designers, developers, and marketers uses to get stuff done. It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. The nerve people have!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 10 Examples of Facebook Ads That Actually Work (And Why)
    Note for HubSpot customers: You can now integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Want to see how HubSpot uses Facebook? Source: Facebook. The cons?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Hubspot] How to Validate Your Blog Post Topics: A 3-Step Process
    Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well. For HubSpot customers, HubSpot Content Strategy will help guide you through the process of creating a topic cluster.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Hubspot] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Check out HubSpot Academy's first-ever Content Marketing Certification here. Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time. And as it turns out, she was right.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Hubspot] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Hubspot] 7 Marketing Automation Mistakes You Can't Afford to Make
    For example, here at HubSpot, the Visual Workflows App (currently in beta) lets you set a specific goal for each automated workflow. For example, HubSpot customers can use the Visual Workflows App to target their emails based on dozens of criteria, both demographic and behavioral. What Is Marketing Automation? billion per year.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Hubspot] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Each social network has its differentiating factor, and Instagram has always been a place to showcase the most beautiful, curated version of your life," explained HubSpot's Social Media Marketing Manager Marissa Emanuele in a post following the announcement of Instagram Stories back in August. just to name a few. Let's walk through each step.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Hubspot] What Makes Agency Millennials Different? [New Data]
    With the help of HubSpot and Research Now , the survey received over 950 responses from full-time agency employees. It goes without saying that employees are the lifeblood of any marketing agency. They also -- of course -- represent the largest financial commitment in an agency's budget. The Research. Are Millennials Really Different?
  • INFER  |  TUESDAY, NOVEMBER 22, 2016
    [Hubspot] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    In this episode, Jon Dick, VP of Marketing at Hubspot , joins the podcast to talk about how marketers can leverage technology to interact with their data and martech stack more closely to better understand performance. Guest Bio: Jon is the VP of Marketing at HubSpot, where he helps companies transform how they market and sell. With
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Hubspot] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Today, the technology for ranking has become more discerning, thanks in large part to MozRank, which is a “ link popularity score.” To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here. 5) There's a Google Dance -- but it's not what it sounds like. Okay, fine. Trillions.” Source: pyxle.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Hubspot] Here’s Why Infographics Outperform Blog Posts
    HubSpot tells us that colored visuals increase people’s willingness to read a piece of content by up to 80 percent, and the Nielsen Norman Group asserts infographics help people retain more information than a typical article. For months, my health-nut brother has encouraged me to develop a meal plan. started to classify food by value.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Hubspot] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Hubspot] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017. That’s the entire process for creating pages formatted with AMP in HubSpot Software.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Hubspot] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Hubspot] Facebook's Miscalculated Metrics: What Marketers Need to Know
    According to Daria Marmer , HubSpot’s social product manager, “Most of the metrics in question are what we’d call vanity metrics. She adds, “The social data from Facebook in HubSpot customers’ portals won’t change based on these updates.”. Over the past couple of months, you may have heard some things about Facebook's metrics.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Hubspot] How Long Does it Take to Get Results from Content Marketing?
    HubSpot discovered that 10% of all posts draw 38% of the traffic. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. Be patient. Source ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Hubspot] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    HubSpot held its annual INBOUND conference in Boston last week. But HubSpot managers are aware of this history and seem confident they have a way to cost-effectively nurture a useful fraction of freemium users towards paid status. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    goes to Inbound 2016 in Boston, hosted by HubSpot. Chat bots = the next mega trend (they would say that, HubSpot has got a ‘GrowthBot’ in beta. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. goes to IBM.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] Thoughts from Viewtopia 2016: Video Has Evolved
    But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] 12 Great Examples That Prove the Power of Repurposing Content
    Matthew Barby, head of growth at HubSpot, managed to make it to the frontpage of BuzzFeed not once, but twice. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Check 'em out. Why You Should Repurpose Content. Reinforcing Your Message.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Hubspot] The Anatomy of a Lead-Generating Website
    If you're a HubSpot customer, you can create forms right in HubSpot and either add them to your webpages or embed them elsewhere. Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. We recommend using our free Collected Forms tool, part of HubSpot Marketing Free.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Here are some top KPIs HubSpot recommends. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. Test it!
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 9 Top Holiday Marketing Campaigns (For Every Season)
    HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Every year toward the Christmas holiday, HubSpot shares a time-saving treat with their audience. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Why is that?
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps. Free CRM. 1) HubSpot CRM.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 3 Core Sales Support Services Your Agency Needs To Offer
    If you're looking for a free CRM to get clients started, you can try out HubSpot's free CRM here. According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. That's bad news for a marketing agencies with retainer clients. Create an SLA Between Marketing and Sales.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Growing Businesses Need a Growth Stack
    When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Smart marketers and smart sellers are a lot different than they were back when we started HubSpot. Grow Your Business with HubSpot as the Foundation. Building Your “Growth Stack”.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. You can see from Google’s autocomplete section that there’s a number of big links into HubSpot -- our Inbound Sales Day , Certification , and Methodology being the top three, as well as a direct mention of the HubSpot brand.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Hubspot] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    According to HubSpot , "How Successful People Stay Calm" by Dr. Travis Bradberry was once one of the most-shared LinkedIn posts of all time, with nearly 2,000 shares. LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Right Now: 88,182.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Hubspot] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    What do they have in common, and what trends can you apply to your research? 2) HubSpot’s Free Buyer Persona Templates. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. Here’s the search volume of “blogging” and related terms: 4) HubSpot Keywords App.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Hubspot] 26 Clever Ideas for Marketing Over the Holidays [Free Guide]
    Luckily, HubSpot and Square put their heads together to come up with 26 solid ideas for holiday marketing. No matter what sector you're in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals. Tips from the ebook include: 26 unique tactics for holiday campaigns.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] The State of Marketing Technology 2017 (hint: best-of-breed is big)
    Only 21% of the participants — only 1/5th — use a single-vendor suite — and which is more common in SMBs that are leveraging a multi-function product like HubSpot. already revealed several of the key findings to the audience at the conference, but I’m eager to share it with you now too. “Better strategy.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    They were probably referring to all-in-one products like HubSpot and Infusionsoft. Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. Martech maturity has skyrocketed in the past year.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] ‘How, Wow, Now’: Inside the Strategy That Made Monster.com CMI’s Content Marketing Program of the Year
    The most notable of all was former Forbes and Newsweek editor Dan Lyons, whose disastrous experience at HubSpot became a hilarious and tragic best-seller. In the past half-decade, dozens of notable journalists have transitioned into content marketing roles. She’s one of the sharpest people in the industry. It started for me in 2013.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] 10 of the Best Podcasts About Business and Management
    10) For growing and marketing brass: HubSpot. Hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Today’s workforce is always on the go and multitasking. recent comScore survey found that 22% of U.S. It makes sense. Let’s be frank.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
    We're hosting a live throwdown in Club INBOUND with the help of special guest like HubSpot’s Luke Summerfield and The Sales Lion’s Marcus Sheridan and George B. HubSpot does a great job with this, capitalizing on their real employees, rather than stock models on every page of their site. ↓. The best part? It's a win-win. Testimonials.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 2, 2016
    [Hubspot] The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing
    As HubSpot pointed out , the Movember Foundation starts its campaign well before the month of November. You’re a marketer. Your boss comes into your office. He wants to know, “Have you heard of Movember?” ” “Yes,” you tell him. ” “Right,” he says, “that’s the one.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Hubspot] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Check out this post by HubSpot's VP of Marketing, Kieran Flanagan, on why you should spend 50% of your time on distribution. 2) Product Trials. At HubSpot, we know that people running a trial have a higher propensity to buy -- we call these folks product qualified leads (PQLs) and we track them very carefully. Intercom. On-Page SEO.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Hubspot] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    11) HubSpot Academy. In this example, HubSpot Academy used a pop quiz-style poll to set context for the Inbound Sales Certification : Whether you’re promoting a blog post, an ebook, or some other offer, try asking engaging questions that set the user up to click the link and find the answer. Generate Follower Insights. 10) eBay.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Hubspot] How to Run Successful LinkedIn Ads [Free Two-Week Planner]
    Luckily, HubSpot teamed up with LinkedIn to bring you How to Run Successful LinkedIn Ads -- a two-week guide on running successful LinkedIn Sponsored Content campaigns. LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] The Biggest Contributor to B2B Revenue
    HubSpot. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. Salesforce.com. 
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] Webinar: How to Get Executive Buy-In for Content Marketing
    In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. ROI Webinar Content Strategy Hubspot webinarSeventy percent of marketers plan on creating more content in 2017 than 2016. This is insane.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Example: HubSpot COS. 3) Social Media Marketing (SMM) and Brand Monitoring. Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible. But with so much choice available, how can you separate the must-have technology from the expensive shelfware?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy. Conclusion.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Hubspot] This Week in Content Marketing: Content + Audience for the Win
    Are APAC marketers adequately informed about content marketing? (28:17): A recent survey report by HubSpot and SurveyMonkey aims to provide marketers across the Asia-Pacific region with a data-backed summary of current trends in content marketing. This week’s show. Recorded live on October 25, 2016; Length: 1:03:38). Click To Tweet.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Hubspot] 9 Lead Generation Mistakes Marketers Need to Stop Making
    The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. HubSpot's blog is responsible for a significant percentage of our marketing team's incoming leads. But leads don't grow on trees.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Hubspot] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    Eddie Shleyner, Hubspot. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. It doesn't.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Hubspot] 8 Personalities to Look for When Assembling a Content Team
    But there’s technology out there that can benefit the taskmasters of the world, like the Projects app in your HubSpot software. 2) The Wordsmith. Not having enough of the right people on your content team is a problem for many of today’s marketers. We’ve identified eight personalities that can strengthen your team. Make It a Combo. Period.”
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Hubspot] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. don’t] love our content.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Hubspot] Planning Social Media Content? Ask Yourself These 9 Questions
    Here at HubSpot, we’re big on buyer personas -- the semi-fictional “characters” that encompass the qualities of who you’re trying to reach. To get started, check out HubSpot’s MakeMyPersona tool. 4) What can your audience do with what you’re promoting? While you’re at it, have a look at HubSpot’s Social Media Content Calendar.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Hubspot] A Brief History of Search & SEO
    HubSpot SEO. Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day. But First, a Look Back at Search Engines. The ‘90s.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Hubspot] 5 Brands That Make Original Research Look like an Art Form
    Hubspot. Marketing and sales software company Hubspot has done an amazing job of positioning itself as a leading expert when it comes to marketing and sales data. Hubspot has the advantage of leveraging its own trove of customer data to craft new reports with interesting insights. Plenty of Fish. million videos every minute!).
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Hubspot] How We Built Our Content Marketing Stack to Drive 10x ROI
    Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. For example, a company might rely on Salesforce for managing the sales process, HubSpot for inbounding, Adobe for content, and so on.
  • JUNTA 42  |  SATURDAY, OCTOBER 22, 2016
    [Hubspot] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    ” What does HubSpot’s State of Inbound report mean for marketers? (35:49): A recent TopRank blog post offers an overview of HubSpot’s 2016 State of Inbound findings, including its analyses that educating the audience is the key to marketing success and that marketers’ investments in visual content will continue to rise.
  • SNAPAPP  |  FRIDAY, OCTOBER 21, 2016
    [Hubspot] SnapWrap: The Internet of Things, Emotion-Detection Technology, and more!
    Tom Shapiro, Hubspot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: Dear Marketing Leaders: Content Creators Are Not Your Line Cooks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 20, 2016
    [Hubspot] Hull.io Offers A Customer Data Platform for B2B Marketers
    How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Hubspot] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics. About Infer.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Hubspot] The Smart Marketers Guide to Growth Hacking [Free Download]
    To help you navigate the constantly changing word of growth hacking, HubSpot and Brandwatch teamed up to create The Smart Marketer's Guide to Growth Hacking. Tactics and tools used by GrubHub, Airbnb, HubSpot, and more to drive accelerated results in a short period of time. Five core metrics to tangibly measure growth against.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Hubspot] 6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home
    HubSpot listed Lean Cuisine’s #WeighThis first among the seven coolest experiential marketing campaigns it had ever seen. Last July, Japan’s Finance Minister Taro Aso was about to take off from the Narita Airport, on his way to the 2015 G20 summit —a meeting that comprises finance ministers and central bank governors. Digital Art.
  • INFER  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)
    Melissa Miller , Director of Marketing Operations, HubSpot. One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. When we decided to celebrate the Top Predictive Sales and Marketing Innovators, it was hard to narrow it down to just 25.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] 4 Helpful Tools for Organizing Your Social Media Calendar
    HubSpot customers: You can use this spreadsheet to organize content and upload it directly into Social Inbox. HubSpot customers: You can link your Google Drive account to your HubSpot portal to easily upload files from Drive into your HubSpot software.). Check them out below. Let’s face it: We’re all busy. The good news?
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] How Credit Unions Can Use Blogging to Attract More Members
    Do a little keyword research (great tools: keyword.io , Google, HubSpot's keyword tool.) Then using a title tool (we like the HubSpot Blog Topic or the IMPACT Blog Title tool ) you might create the title: 10 Ways I Could Have Saved When Having My First Baby! And the answer needs to be YES! But all is not lost! Nonprofit
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    The good news is that HubSpot put together a helpful kit -- How to Get More Twitter Followers -- filled with everything you need to know about increasing your brand's following and generating business from your Twitter account. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it?
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] 7 key takeaways from The State of Inbound 2016
    HubSpot’s annual State of Inbound study is becoming something of a bellwether of industry attitudes to and adoption of inbound strategies. Inbound has been gathering pace, as buyers are becoming more and more immune to traditional marketing and push tactics and marketers embrace new approaches. Podcasts are also increasing in popularity.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Hubspot] 8 Helpful Resources for Creating Beautiful Infographics
    You can download the images for free, but you’ll need a vector graphics editor in order to customize them -- Brittany Leaning and Megan Conley of HubSpot's content marketing team both suggest using Adobe Illustrator. 6) Infogram. Visuals have a huge impact in marketing. When details are paired with an image, we remember 55% more of it.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Hubspot] 9 Meeting Scheduler Tools to Make Your Day More Productive
    HubSpot Meetings. A lot of meeting scheduler tools connect to your inbox, but what if you need your meeting schedule available in your CRM as well? HubSpot's Meetings tool integrates with both your calendar and your HubSpot CRM, so setting up meetings with customers, prospects, or leads is a painless process. Rally. Doodle.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Hubspot] How Much Content Does Your Marketing Team Actually Need?
    Content mapping template from HubSpot. Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. Pun intended.). The arguments for producing high-quality content are: It’s of higher value to the reader. It gets shared and linked to more often. More content means more website traffic.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Hubspot] How to Generate Leads From the Most Popular Pages on Your Website
    If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( Pro tip: Click the "Optimization" tab inside of each of your top pages to learn how to further optimize different aspects of your page.). Let's start with the first question.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Hubspot] SnapWrap: On Empathy, Thought Leadership Content, and More!
    Karla Cook, Hubspot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: The Empathetic Manager’s Guide to Preventing Team Burnout.
  • OPENTOPIC  |  THURSDAY, OCTOBER 13, 2016
    [Hubspot] What’s Next for Inbound Marketing?
    Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed. As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Nearly half (48%). The post What’s Next for Inbound Marketing?
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Hubspot] The Productive Marketer's Guide to Better Team Collaboration
    But for SMBs in particular, says Marcus Andrews, HubSpot’s senior product marketing manager, using productivity tools -- instead of a project manager -- can actually help teams be more productive. Here at HubSpot, we have a built-in app that does those things called Projects. How many different productivity tools do you use? Be honest.
  • VIDYARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Hubspot] Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow
    The two biggest ones for me externally are HubSpot, and their Academy webinars in particular. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. Picture the last person any sales person wants to get on the phone with. If you guessed other salespeople, you’d probably be right.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Hubspot] 11 Examples of Instagram Ads We Love
    HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. 11) HubSpot. You’re already reading our blog, but in case you don’t know, HubSpot is a sales and marketing software company designed to help businesses grow.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Hubspot] Shared Content Optimization: What It Is & Why You Need to Care
    According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. The reality is that a lot of great content goes undiscovered due to improper optimization.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Hubspot] How to Learn SEO: 9 of the Best Resources to Bookmark
    And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. Here at HubSpot, we make stuff for marketers. We would be remiss not to mention that Barby, one of HubSpot's resident SEO experts, also compiled his own search engine optimization guide. Check them out below.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Hubspot] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel!
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Hubspot] How to Write a Job Ad That Excites Candidates
    must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot experience, preferred ). You must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot experience, preferred). My job was to make people want to press that button. Nice work.”. Benefits.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Hubspot] How to Find a Great Mentor at Any Stage of Your Career
    And to learn more about finding a marketing mentor, check out these tips from HubSpot Academy.). Have you ever had your mind blown by a little kid's wisdom? More often than not, they tend to have surprisingly astute yet simple observations in life. And the same goes for mentorship. There's an upside to learning and teaching both.
  • SNAPAPP  |  FRIDAY, OCTOBER 7, 2016
    [Hubspot] SnapWrap: Extending Your Content, Lessons from Barbie, and More!
    Karla Cook, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: 3 Ways to Extend the Life of Your Content. John Miller, Scribewise.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Hubspot] How to Detect, Repair & Profit From Underperforming Content
    According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Unfortunately, not every piece of content you create is going to be a winner.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Hubspot] The Modern Nonprofit's Guide to SEO
    HubSpot's Website Grader will point out some quick wins and areas that need further development. SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Hubspot] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. You can find HubSpot's agency content submission guidelines here. 3) Webinars. Your agency cannot survive on referrals alone. Look, I hear you. Targeting is key.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2016
    [Hubspot] 8 Tips for Giving Great Peer Feedback
    asked my colleague, HubSpot Marketing Director Rebecca Corliss , what advice she gives for providing great peer feedback. HubSpot Sales Blog Editor Leslie Ye echoed this sentiment. The last constructive criticism I received was from my cat. Can you believe that? Luckily, that’s not the case when giving feedback in the workplace.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Hubspot] Infographic: Why Marketers Are Creating Too Many Blog Posts
    But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers will likely read those blog posts thoroughly.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Hubspot] 19 Lead Nurturing Email Examples You'll Want to Steal
    And If you haven't already, check out Leadin : A free tool by HubSpot that helps you generate more leads and learn more about them.). You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. Ecommerce. 1) Framebridge. With 1.4
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Hubspot] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. Yesterday, I wrote about the timely topic of artificial intelligence (AI), and what it means to be a technology that’s built to be AI-First, as opposed to AI-Later.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Hubspot] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Who would say no to this?
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 1, 2016
    [Hubspot] The Basics of Twitter Marketing in 2016
    As HubSpot reported , the company has added a handful of new features over the past few months, all of which make it a more formidable social media marketing platform. Today, almost every brand you can name has a Twitter account. The text-based platform has been around for years, and it’s drawn massive engagement from a global audience.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] 10 Stats That WIll Shape Your 2017 SEO Strategy
    According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. chill might set into the air, deeming layers and jackets immediate necessities. ” 5. Marketing SEO
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] How to Master a Successful Marketing Campaign in Trello [Free Guide]
    HubSpot went ahead and teamed up with Trello to bring you a free, step-by-step guide on How to Master a Successful Marketing Campaign in Trello to streamline your efficiency and collaboration beyond belief. Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] How Building Tools Can Generate New Leads for your Agency
    Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer. For example, HubSpot’s Website Grader has been used over 4 million times. We verify that the domain corresponds to a real company (usually using a tracking tool like HubSpot Sales ). What exactly should we build?
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