• SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Hubspot] 6 Different Ways to Organize Your Marketing Stack
    Huify , an inbound marketing agency, uses one tool for their entire marketing stack: Hubspot.  . When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Hubspot] 6 Different Ways to Organize Your Marketing Stack
    Huify , an inbound marketing agency, uses one tool for their entire marketing stack: Hubspot. When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. Concept: How effective is the organization of your stack? Clarity: How easy is it for a reader to understand your stack?
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Hubspot] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Sometimes, an author sends a piece in before it's ready to be edited," says Corey Wainwright, HubSpot's Director of Content. Ginny Soskey, manager of HubSpot's Marketing Blog, agrees. This is a big one.).
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. .
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 10) HubSpot. smartphone users ages 13 to 24 use Snapchat. No editing.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. And when your company wants you to be a public-facing spokesperson for the organization, how can you say no? Improv?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Hubspot] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads. Every marketer knows that a successful inbound marketing strategy includes a blog. Intrigued? When: Tuesday, May 3rd.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Hubspot] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Hubspot] 15 best Big Data companies and why they stand out
    The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR. CLOUDERA.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Hubspot] How to Get Unstuck in Your Career
    Register now for HubSpot’s new career growth assessment and we'll notify you when it's ready. “I feel stuck. Where should I go from here?”. It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck?
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Hubspot] 6 Different Ways to Organize Your Marketing Stack
    Huify , an inbound marketing agency, uses one tool for their entire marketing stack: Hubspot. When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. Concept: How effective is the organization of your stack? Clarity: How easy is it for a reader to understand your stack?
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Hubspot] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. To read more content like this, subscribe to Sales. Successful founders are productive. It's very much a chicken-or-egg question. Not too shabby.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Hubspot] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text. Every dollar counts. The dimensions include both desktop and mobile image sizes.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Hubspot] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Joe’s raves: I’ve been reading Dan Lyons’ tell-all book about HubSpot, Disrupted. On the plus side, HubSpot is an extraordinary success story. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we interpret BuzzFeed’s disastrous last quarter. This week’s show. Image source.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Hubspot] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Joe Chernov of HubSpot 2 Chapter TWO. Source: HubSpot Inbound marketing delivers 54 percent. Source: HubSpot’s 2013 State. at HubSpot. Joe: HubSpot’s content team is. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • SNAPAPP  |  FRIDAY, APRIL 22, 2016
    [Hubspot] 12 Free Tools to Create an Awesome Blog Tech Stack
    HubSpot created this awesome piece of interactive content that actually produces custom blog subjects right before your eyes. Think back to some of your favorite blog posts. What did they look like? Sometimes, the actual process of doing that can be tough, and filled with little creative and technical roadblocks that slow you down. Nimbus.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Why the shift in frequency? Marketing Services.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 12 Free Tools to Create an Awesome Blog Tech Stack
    HubSpot’s Blog Idea Generator. HubSpot created this awesome piece of  interactive content  that actually produces custom blog subjects right before your eyes. Like HubSpot’s, Portent’s generator produces blog and content ideas for you instantly. Think back to some of your favorite blog posts. What did they look like? Nimbus.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 12 Free Tools to Create an Awesome Blog Tech Stack
    HubSpot created this awesome piece of interactive content that actually produces custom blog subjects right before your eyes. Think back to some of your favorite blog posts. What did they look like? Sometimes, the actual process of doing that can be tough, and filled with little creative and technical roadblocks that slow you down. Nimbus.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 7 Tips for Making Your Transactional Emails More Personal
    While marketing automation platforms like HubSpot have great emails to begin with, I guarantee there are ways you can make them more personalized that result in better open rates, more click-throughs, happier customers, and more business. As marketers, the gospel of "value" is drilled into our heads before we write our first blog post.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Here at HubSpot, all different teams have used it for years for everything from project management to our blog's editorial calendar. In fact, here at HubSpot, we use Trello (among other tools, like Google Calendar and HubSpot's built-in content calendar ) to organize our own blog's editorial calendar. And why shouldn't we?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    HubSpot Pricing. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] 3 Simple Strategies for Establishing Brand Personality
    Example: HubSpot’s post Why You Should Teach Your Clients to Fire You. If your brand were a person, would it be more like Steve Jobs or Steven Tyler? If your brand were music, would it be classic or country? If your brand were a food, would it be closer to sushi or a cheeseburger? Remember, people buy from people, not companies.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    For advice on how to approach a piece of content, check out these strategic editing tips from HubSpot's Ginny Soskey. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. Let's walk through them. Don’t think, “Oh no! I can’t write.”
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Sell Your Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ideas don’t sell themselves -- no matter how good they are. It's time to embrace the persuasive skills of a salesperson. To get your clients to say "yes" more often, follow these tips to increase your persuasive powers.
  • HALEY MARKETING  |  MONDAY, APRIL 18, 2016
    [Hubspot] Is Your Blog Content Missing a Visual Element?
    HubSpot. HubSpot. So you’re blogging – that’s great! Blogging is the basis of a great content marketing strategy and opens the doors to many other opportunities. It aids in search engine optimization, serves as a resource for your audience, and provides great content to share on social media. Jeff Bullas. Jeff Bullas.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Hubspot] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. HubSpot Marketing customers: You'll want to start by creating a smartlist and setting whatever criteria you want to target. GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple. How come?
  • HUBSPOT  |  SUNDAY, APRIL 17, 2016
    [Hubspot] 22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In 1977, Gary Gilmore faced a firing squad -- the punishment he chose after he was convicted of killing two men in Utah. His last words were: "Let's do it.". Advertising Branding Daily Syndication
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Hubspot] In a World Without Voicemail, What Would Happen to Sales?
    This post originally appeared on HubSpot's Sales Blog. HubSpot CEO Brian Halligan doesn’t even have a phone at his desk. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople. But what happens when leaving voicemails just … isn’t an option anymore? What do those strategies look like?
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Hubspot] ‘Congratulations! You’ve Been Fired,’ and 5 Other Stories You Should Read
    Former Newsweek editor Dan Lyons, who’s a sometime friend to Contently (he’s spoken at our events and written for The Content Strategist), has a new book out about his time at the inbound marketing company HubSpot… and not to spoil the ending, but his experience was not exactly positive. Selected by Dillon Baker, associate editor.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Hubspot] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • BRANDPOINT  |  THURSDAY, APRIL 14, 2016
    [Hubspot] Step-by-Step Guide to Creating a Marketing Persona
    HubSpot. If, like most businesses, you’re  spending more time and money  on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. First thing’s first: What is a persona? Simply How to Create Your Marketing Personas. Step 1 – Research. Analyze. Company/Lifestyle.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. That means a lot of software procurement and a lot of IT resources.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Why Inbound Marketing Should Take a Back Seat to Current Customers
    As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Hubspot] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Hubspot] From Zero to Success: Building an Email List From Scratch
    Even better, Hubspot reports that 50 percent of consumers say they read all their emails! Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Why email marketing? Why is email marketing so great? First, it’s very easy, fast, and low-cost (often no-cost) to do.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Hubspot] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). HubSpot Marketing customers: You can keep track of your conversions using the AdWords integration for HubSpot Ads. Search vs. Display Ads: What's the Difference?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Hubspot] Learn to Code: 16 Handy Resources to Get Started
    HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. The majority of us, however, didn't grow up with this type of exposure to the world of coding. Let's dive in.
  • HUBSPOT  |  SUNDAY, APRIL 10, 2016
    [Hubspot] 23 Better Alternatives to the “Just Checking In” Email
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Just checking in" emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. Cheers, [Your Name].”. email.
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Hubspot] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. We feel our way to reason. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Hubspot] The One Cognitive Bias That Could Be Derailing Your Productivity
    HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "'deconstruct' the large problem at hand into smaller, bite-sized chunks. "Learn by doing." It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right? that's why.
  • IKO-SYSTEMS  |  THURSDAY, APRIL 7, 2016
    [Hubspot] Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?
    cold calling @en Cold Emails Lead scoring metrics Predictive Lead Generation sales cycle Sales Emails sales method Studies B2B Marketing B2B prospecting B2B Sales cold call cold calls contact management conversion rate decision makers Hubspot Inbound lead generation Predictive Analytics sales intelligenceStare and breathe for 21 seconds.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    HubSpot. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Hubspot] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    At HubSpot, I sit with the marketing department. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Well, that playbook doesn’t work anymore. Good question.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Hubspot] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Ever find yourself struggling with writer's block? Honestly, who hasn't? You stress over engagement, lead generation, and social promotion. It's frustrating.
  • SNAPAPP  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    HubSpot. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. . Content Research.
  • SNAPAPP  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    HubSpot. HubSpot. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Because of these advantages, there’s been a tremendous boom in the martech landscape recently – some would even say to an overwhelming extent. Content Research. Google Drive Research.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    In our post below from HubSpot, we asked followers to tag their office coffee buddy. Here's an example from HubSpot's Instagram account. Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. the list goes on.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] How Schools Can Use Segmentation to Increase Enrollment Rates
    According to HubSpot, your click through rate (CTR) is higher when using the recipient's first name in the subject line versus not using the first name. Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school. Probably not.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] 8 Medium Publications You Should Be Following
    Contributors have included the likes of marketer/speaker extraordinaire Seth Godin, as well as an entrepreneur named Dharmesh Shah who works at a little company called HubSpot. Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. The Secret to Moonshots? Life isn't promised.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Hubspot] 7 Powerful Ways to Conduct B2B Buyer Research
    Hubspot  estimates  that the optimal lead form length is seven fields long, so stay in that ballpark. As Pamela Vaughan, a principal marketing manager at Hubspot  suggested , these conversations should focus on the “why” behind decision making. . Waste not want not. . Lead Forms . Interactive Content . Keywords and Referrals   .
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Hubspot] 7 Powerful Ways to Conduct B2B Buyer Research
    Hubspot estimates that the optimal lead form length is seven fields long, so stay in that ballpark. As Pamela Vaughan, a principal marketing manager at Hubspot suggested , these conversations should focus on the “why” behind decision making. Waste not want not. Lead Forms. Interactive Content. Keywords and Referrals.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Hubspot] 7 Powerful Ways to Conduct B2B Buyer Research
    Hubspot estimates that the optimal lead form length is seven fields long, so stay in that ballpark. As Pamela Vaughan, a principal marketing manager at Hubspot suggested , these conversations should focus on the “why” behind decision making. Waste not want not. Lead Forms. Interactive Content. Keywords and Referrals.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Hubspot] Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
    HubSpot just launched our own Snapchat account. There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?". It's an everything device.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Hubspot] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Check out HubSpot's 2015 Year in Review. The Strategy Shift.
  • HUBSPOT  |  SUNDAY, APRIL 3, 2016
    [Hubspot] 9 Simple Tips for Running More Productive Remote Meetings [SlideShare]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. More and more companies and agencies are establishing remote working options for employees as flexibility in work schedule and location has become an important benefit for top talent. Management Office Life Daily Syndication
  • HUBSPOT  |  SATURDAY, APRIL 2, 2016
    [Hubspot] The Science of Persuasion: 6 Principles That Guide Our Decision-Making
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Think the decisions you make every single day are guided by taking all the information that's available to you into consideration? Turns out that's not always true. Business Professional Development Daily Syndication
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Hubspot] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Hubspot] Introducing HubSpot's P.E.T. Program: Taking 'Office Dogs' to a Whole New Level
    Here at HubSpot, there’s one thing we love above all else: Dogs. smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite. Program. We believe in healthy, productive, and happy employees. or meow.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Hubspot] How to Motivate Yourself When You're Absolutely Exhausted
    For example, here at HubSpot, the blogging team holds a daily standup meeting where we come together in the morning to list out what we plan to get done that day. Off days. We all have them from time to time. Maybe you didn't sleep well the night before, or perhaps you're working on a project that isn't particularly exciting. But alas.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] Traditional vs. Predictive Lead Scoring: Hard Math
    cold calling @en Lead scoring Predictive Lead Generation sales method B2B Marketing B2B Sales cold calls decision makers efficiency Hubspot lead generation leadscoring Predictive Analytics sales intelligenceExclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. So what is it? Retweet? Takeaway.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. Thanks for giving me some breathing room.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Hubspot] Can you DIY? How and When to Update Old Video Content
    The editor’s note below is what Hubspot typically uses, as an example. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. Sometimes all it needs is a quick refresh. Get the Guide. Logos.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] Where to Learn Excel: The 10 Best Resources on the Internet
    While the articles, forums, and other parts of the site are free, you can pay a fee to join one of his training programs like Excel School or VBA Classes , or by getting a copy of one of his books: The VLOOKUP Book or Excel Formula Helper Ebook. 5) HubSpot's Free Ebooks & Blog Posts. Fair enough. Price: Free. Price: Free. Price: Free.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] 17 Key Traits That Separate Managers From Leaders [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. In the words of Grace Hopper: "You manage things. You lead people.". The difference between managing and leading might seem fuzzy to managers, but it's crystal clear to their direct reports. It's a no-brainer.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    At HubSpot, we recently began paying our freelance translators a set incentive amount to take the Inbound Certification , so they could become more familiar with inbound marketing in general. Once upon a time, I worked as a freelancer. It was enlightening, thrilling at times, but also extremely tough. know this from experience. The surprise?
  • HUBSPOT  |  SUNDAY, MARCH 27, 2016
    [Hubspot] How to Prepare for a Job Interview: The 25-Minute Routine That Can Make a Big Difference [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you landed the interview. Congratulations! You’re one step closer to your dream job. But before you drop the mic, let’s make sure you’re ready to nail that interview. You’re busy! In any case, it's time to prioritize.
  • HUBSPOT  |  SATURDAY, MARCH 26, 2016
    [Hubspot] Why Your First Idea Might Be Your Worst Idea
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. What Is Design Fixation? Jar A held 21 units, Jar B held 127, and Jar C held 3 units. Students. Manager/Director.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Hubspot] Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
    For this analysis, content about business came from high-engagement sites like Business Insider, Businessweek, Inc.com, HBR.org, and Fast Company; and mid- to low-engagement sites like HubSpot, Moz, First Round, Marketing Profs, and Small Biz Trends. How do you know what's best for the niche you operate in? Technology. Lifestyle. Education.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Hubspot] When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]
    At Seventh Sense , a HubSpot integrated time optimization and analytics platform, we recently completed a study that analyzed over 150 million campaign events and 100,000 unsubscribe events. You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. Check it out.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Hubspot] Content’s Role in an Account-Based Marketing World
    Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space. Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Content as Part of an Inbound Model.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Hubspot] 12 Bad Habits That Are Making You Less Productive
    Image Credit: HubSpot Sales Blog. You have a set amount of time to browse a certain website per day, and after that time expires, you'll get this message in your browser: Image Credit: HubSpot Sales Blog. Biting your nails. Chewing with your mouth open. Speaking before you think. If so, it may be time to cut it out. But it should be.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Hubspot] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    And while there's no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot's 15,000 customers? via the HubSpot Research website at research.hubspot.com. Where is their traffic coming from?
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Hubspot actually found that using plain text emails increased their open rates. With most email providers and inbound marketing software — MailChimp,  Emma , Campaign Monitor, and HubSpot — you can customize language to speak to leads based on their needs and where they are on the buyer’s journey. What do you do next? . Feelings.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco
    Maybe that won’t happen soon enough to the very next Big Thing, but I’m pretty sure it will be a Big Thing in the not too distant future. __ *I really wanted to call this "smart content", but that's used by HubSpot for something else. It’s also unusual in attracting people from both B2B with B2C companies, two groups that rarely mix.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] Do You Qualify?: The Leads Test You Must Pass
    cold calling @en Cold Emails Lead scoring metrics Predictive Lead Generation sales cycle Sales Emails sales method Studies B2B Marketing B2B prospecting B2B Sales contact management conversion rates decision makers Hubspot leadscoring sales intelligenceThe question of the day: are you finding your actual customers? What is a qualified lead?
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
    As HubSpot's co-founder and CTO Dharmesh Shah once said, "Today, power is gained by sharing knowledge, not by hoarding it.”. Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest. Maybe they think that level of information is for executive-level decision makers only.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] How Publishers Can Use Digital to Push Print Sales
    HubSpot developed this methodology in 2006, as a way to help translate relationship-building patterns from an offline environment into the digital world. Publishing revenues may be moving online , but that doesn't mean print is dead. The bottom line is that print is an untapped revenue opportunity for today’s media companies. The good news?
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Hubspot] The Anatomy of a Perfect Instagram Profile
    Now, notice that HubSpot's profile photo in the image above is a circle. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. And it all starts with your Instagram profile. Handle).
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Hubspot] The Ultimate Collection of Free Content Marketing Templates
    I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. It was made on a HubSpot hack night in order to help us hit our lead-gen goals. Enjoy!
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Hubspot] 4 Reasons Trade Schools are Poised to Win with Inbound
    At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. More than ever, students are considering alternatives to academic colleges. That means the pool of potential students for your trade school is growing. And inbound marketing is the perfect diving board. They have a very practical outlook.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Hubspot] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. If you’ve been shopping recently, you might have noticed a few changes in color options. These two palettes, Rose Quartz and Serenity, were named Pantone’s Colors of the Year in December. The History of Pantone. Tiffany & Co.'s
  • HUBSPOT  |  SATURDAY, MARCH 19, 2016
    [Hubspot] The #1 Most Important Leadership Trait Worldwide [New Research]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Work customs and culture vary from country to country. For instance, meeting attendees in the U.S. seat themselves in no particular order around the conference table. That's a no-no. Not sure if you're upholding high moral standards?
  • HUBSPOT  |  FRIDAY, MARCH 18, 2016
    [Hubspot] Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey
    So for this year’s 2016 report, HubSpot has redesigned the survey with more forward thinking questions. So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Hubspot actually found that using plain text emails increased their open rates. With most email providers and inbound marketing software — MailChimp, Emma , Campaign Monitor, and HubSpot — you can customize language to speak to leads based on their needs and where they are on the buyer’s journey. What do you do next?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Hubspot] 13 Valuable Skills You Can Teach Yourself for Free
    Actually, we've created a whole bunch of educational content about Excel here at HubSpot. Start by heading over to HubSpot Academy , which has a wealth of free resources. And HubSpot , of course.). Ever wanted to become a master at Excel? Or learn how to negotiate effectively? Check 'em out. Want to take a class? Every day.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Hubspot] Why Marketing ROI is Never a Guarantee
    Tools like Tickspot, Basecamp, HubSpot and Google Docs are designed to keep you on the same even playing field as your agency. The ROI Hang Up. In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Not me!
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Hubspot] Are You Part of the Predictive Lead Gen Generation?
    The IKO System makes this particularly easy: one click integrates you with Salesforce, Marketo, or Hubspot. Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails. At some point in the life of your business, you have said to yourself, “Isn’t there a better way?!”. Making a Change. Your Sales Team.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Hubspot] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Until now. Here's what I found.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Hubspot] Sick of Slimy Sales Tactics? It's Time to Join the Movement [Petition]
    Not only had the call somehow wormed its way into our meeting, but of all the meeting rooms at HubSpot, it found mine. What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Look, I get it. Impossible! couldn’t believe my ears.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Hubspot] From Stranger to Student: Content Planning for Your School
    Several ones include: HubSpot's Blog Topic Generator : Get blog post ideas for an entire year with HubSpot's Blog Topic Generator. By using a platform like HubSpot’s analytics and reporting tools you can monitor your campaign to see where the most enrollments come from. The Basics. Set Goals and Targets. The Content. Education
  • HUBSPOT  |  SUNDAY, MARCH 13, 2016
    [Hubspot] 7 of the Greatest Creative Collaborations of All Time
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In a 2013 article in Forbes , contributor Ruth Blatt wrote about why “supergroups” -- bands comprised of independently successful artists -- so rarely work out when such an assemblage of talent should otherwise predicate success.
  • HUBSPOT  |  SATURDAY, MARCH 12, 2016
    [Hubspot] 9 Smart Ways to Stay Motivated All Day
    This post originally appeared on HubSpot's Sales Blog. HubSpot sales rep Greg Fung has a simple, ingenious way of keeping discouragement at bay. To read more content like this, subscribe to Sales. Well … yeah. Roosevelt was right -- decisions are made (and victories claimed) by those who show up. You could quit. Never fear.
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