• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Hubspot] Does Your Ecommerce Attribution Model Tell the Truth?
    The HubSpot Analytics Story. After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. But…does it tell the whole story?
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Hubspot] Marketing Toolkit Essentials: CRM and Email Marketing Software
    If you’re just getting started on your search, start with Marketo , InfusionSoft and HubSpot. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. What You Need to Know Before Choosing CRM Software. Capabilities. Features.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Hubspot] Can't Focus? 5 Ways to Overcome Distractions at Work
    To limit these distractions, HubSpot Growth Marketer Scott Tousley suggests finishing your current project first, and then tackling those tiny interruptions. That way, you're not losing productvitiy between them and trying to get back into the "flow" every other hour," says Leslie Ye , a writer for HubSpot's Sales Blog. The second?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Hubspot] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    This podcast from HubSpot -- hosted by CMO Mike Volpe -- is full of compelling conversations with leaders from high-growth organizations. How can we take what we have and make it grow? It seems like a simple enough question. But growth is hard -- especially in the corporate world. There is no checklist or formula. But, what is Slack?
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Hubspot] How to Convince Your CEO of the Power of B2B Content Marketing
    Source: Hubspot, State of Inbound 2014. 2. HubSpot). Hubspot ). 4. Hubspot ). 5. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Such campaigns are familiar. They’re deliver results in a short period and are immediately measurable.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Hubspot] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotrecent industry survey by Spear Marketing Group suggests: no.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Hubspot] The 12 Weirdest (and Best) Things You Can Get For Free
    This post originally appeared on HubSpot's Sales Blog. If you're wary about the upfront investment or just want to save some money, HubSpot CRM is 100% free and ready to use. To read more content like this, subscribe to Sales. People say the best things in life are free. So who’s right? We all know there’s truth to both axioms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Hubspot] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Really. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Hubspot] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. If you use HubSpot's Campaigns App, you will be able to see this information at the top of your campaign dashboard. while it is.8% for referrals.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Hubspot] The 100 Most Popular Emojis on Instagram [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. Liked this article?
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Hubspot] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. You can't treat it like an afterthought. Baking.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Hubspot] Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]
    Ashlee joins HubSpot CMO Mike Volpe on this episode of The Growth Show , HubSpot's podcast, to go behind the scenes of his best-selling biography , including: How Musk went from a rough childhood in South Africa to the top of the business world. What he learned during monthly dinners with Musk and interviews with nearly 300 people.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] How to Get Free From Annoying Office Situations
    Didya know that HubSpot's got one that anyone can use? ). At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. That's easy to stop using -- just replace it with a free CRM instead.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] 5 Things To Consider When Writing Content For Your Website
    For more on this, check out HubSpot’s article on optimizing the past ). Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. So how exactly do you do that?
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] 12 of the Best College Logo Designs (And Why They're So Great)
    chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Want to see how HubSpot uses Facebook? Congratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). At this point, perhaps you've familiarized yourself with the layout of a Facebook business Page.
  • B2B IDEAS @ WORK  |  TUESDAY, JUNE 23, 2015
    [Hubspot] The Secret Weapon in B2B Blogging: Historical Optimization
    For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! Dangit! I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow. First I have to tell you that I am upset with myself.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] The Productivity Diet: What to Eat to Get More Done in a Day [Infographic]
    That's why HubSpot teamed up with EBOC (Entrepreneurs & Business Owners Community) to create an infographic on which foods will help you keep up energy and productivity throughout the day. What we eat has a direct impact on our performance at work. Want your mind (and your body) to perform optimally? Should I do a juice cleanse?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] Mastering the Art of the Ecommerce Microconversion
    Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey , the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. How can you tell which is which without the benefit of meeting in person? Abandoned Cart.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). Right?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot] Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]
    Live webinar w/ @TwitterSmallBiz & @HubSpot - How to increase conversions on Twitter #TweetSmarter [link] ". When you first get started with Twitter, there are plenty of resources to help. Lots of guides on setting up your profile, tips on responding to your followers, and tutorials on picking your very first cover photo. Want to tune in?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Hubspot] Want to Be More Creative? Try These 8 Tools
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I've always considered myself to be a fairly creative person. And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Hubspot] 10 Famous Logo Redesigns of 2015 [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. logo redesign can be a risky undertaking. When The New York Times removed the period from its logo in 1967, many were outraged at the change, which was supposed to save the paper on ink costs. Branding Design Daily
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on inbound.org and is reprinted here with permission. And if so, to what extent?). To Include or Not to Include Links. Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Hubspot] Mautic Offers Free, Open Source Marketing Automation
    Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption. So the opportunity seems obvious.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Hubspot] A guide to content curation. Where can I find shareable social content?
    HubSpot calendar – we use HubSpot. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Their made-up homonym , not mine.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Free Templates You Need for Visual Content Design
    Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. In fact, we frequently use PowerPoint to create HubSpot's own Facebook cover photos. HubSpot. Visual content is in high demand. But honestly. who's got time for all that?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Hubspot] 5 Tried-and-True Tools for Growing Your Email List
    Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. Do you want the bad news or the good news first? every year. and they might not be coming back. Still need some convincing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] Interview with Dave Chaffey of Smart Insights
    We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • SYNECORE  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] MINBOUND 2015 is Tomorrow!
    Track 2 Inbound In-Depth topics and presenters include: Surviving the Future: Disruptive Innovation in the Age of Inbound by Sam Mallikarjunan of HubSpot. The day is finally upon us: MINBOUND 2015 is tomorrow! If you aren’t aware of MINBOUND , it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] 5 Online Marketing Tips Every Financial Advisor Should Know
    If you're a marketer in the finance industry, you'll love HubSpot's Little Book of Inbound for Finance Marketers. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions. In fact, only one in five investors reported that they actually trust their financial advisor.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. The goal? Great for us, right? nuts, right?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
    Jenifer Kern, VP of Marketing at Celerity (a HubSpot customer), is joining us for a live webinar on Tuesday June 23 at 12 p.m. She will also be joined by Kyle McKay, HubSpot's Head of Market Intelligence. Ever buy something and realize there were things you wish you knew before you handed over your credit card? It stinks, right?
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Hubspot] 862 Hours of Inbound Marketing: A Statistical Analysis
    Back in November of 2013 (which was 18 months ago), Lance (the founder of Nectafy) signed up for HubSpot to see how it would work out. With HubSpot’s inbound marketing software, Nectafy was able to start carrying out its online marketing, and tracked all of the results in one place. What I Gathered From HubSpot. It’s simple.
  • VIEWPOINT  |  TUESDAY, JUNE 16, 2015
    [Hubspot] The Quest for Good Leads: Are You Asking the Right Questions?
    Here’s an excerpt from one of his recent blogs (May 2015): This past week I was reading HubSpot's study on the state of inbound marketing, and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. What’s a good lead rate? Just google them.)
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Hubspot] Content Marketing Manager Job Description
    And Hubspot provides 10 Marketing Job Descriptions including content marketing manager, social media / community manager and more. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Hubspot] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. His realization?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Hubspot] How To Get A Positive Return On Your Marketing Investment
    According to HubSpot, social media has a 100 percent higher lead-to-close rate than outbound marketing (telemarketing, print, batch list emails, tv/radio). 4. Calculating return on a marketing investment (ROMI) is something of an art form. If my investments are already failing, what practices can turn them around? Give it Some Elbow Grease?
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Hubspot] 12 Things You Learned in College That Prepared You for the Real World
    Google it," says Brittany Leaning , Content Strategist at HubSpot. When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Hubspot] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It's hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study , 78% of B2B prospects kick off their buying processes by asking for network referrals. Recommendations are the next best thing.
  • HUBSPOT  |  SATURDAY, JUNE 13, 2015
    [Hubspot] The Science Behind Brand Success on Instagram [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads. Social Media Content Marketing Daily
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Hubspot] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Let’s face it: Life does not get easier as you grow older. If anything, it gets messier and more complicated. also founded and built an agency that employs more than 40 people and has seen 950% growth in annual revenues.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Hubspot] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    When we created the new email performance pages in the HubSpot Email App , this question was at the forefront of our minds. Whether you're a HubSpot customer or not, we encourage you to keep track of these metrics in order to iterate and improve your email strategy. The keyword here being "a lot.". Where's a marketer to start?
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] 4 Lists That You Need To Be Tracking In HubSpot's Social Inbox
    Recently I have been going through the HubSpot Certification course and picking up new tips and tricks along the way. HubSpot’s Social Inbox is unique because it’s integrated with a host of other tools in HubSpot’s software (like contacts, lists, campaigns, and more). So what are lists? You can make two different kinds of list
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    11) HubSpot. Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. Source: Gawker. Source: The Huffington Post.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Broadcasting Seminars ( HubSpot Bold Talks ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Minds were blown, hats were taken off, people applauded. Beginner.
  • SYNECORE  |  TUESDAY, JUNE 9, 2015
    [Hubspot] 4 Reasons Why You Should Attend MINBOUND 2015
    HubSpot COS. In the midst of our chaotic social media infused world, we sometimes forget the value of being in a face-to-face setting with those in our field. Interacting with others in your industry at a conference setting brings with it a lot of benefits, including both personal and career development. Learn. Web Development. Social Media.
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Hubspot] Five Steps to Implement a Championship Link Building Strategy
    According to HubSpot , companies who blog receive 97% more links to their website. Search Engine Optimization (SEO) HubSpot Jason Parks SEO link buildingGuest post by Jason Parks. The Stanley Cup is the most coveted trophy in all of professional sports. Create a digital PR strategy. Create an outreach strategy. Championship Content.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! We must adapt!”.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Hubspot] Top 20 Content Marketing Blogs You Should Read Every Day
    Hubspot  (@ Hubspot ) – The top resource for inbound marketers. Lindsay has the top 3 spots on the Hubspot blog. What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. There are days when our own NewsCred blog creates a better article than just about anybody. For real.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Hubspot] How to Identify and Fix Friction on Your Landing Pages
    Despite long submission forms being a common friction point within landing pages, we at HubSpot argue that sometimes a long form is a good thing. At HubSpot, we are great believers in ongoing testing -- even when something is performing really well for us. Want to see a website through the eyes of a HubSpot marketer? But why?
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Hubspot] How to Take a Sales Team From $0 to $100 Million [Podcast]
    This post originally appeared on HubSpot's Sales Blog. Mark Roberge, Chief Revenue Officer of HubSpot's Inbound Sales Division [ Click to Tweet ]. When Mark Roberge joined HubSpot in 2007, he had never run a sales team and wasn't familiar with the conventional techniques sales leaders used to drive revenue. Inbound Sales Daily
  • HUBSPOT  |  SATURDAY, JUNE 6, 2015
    [Hubspot] The Sh*t Buyers Say, Translated [Comic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. Take pricing objections, for instance. want one, too!". This is actually less expensive than I expected.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Hubspot] How Marketing Can Work With Sales to Close More (and Better) Leads
    In my job at HubSpot, I chat with marketers very often about what problems they're facing. In my work with HubSpot customers, I see it all. If your automation platform has a built-in integration with your CRM (like the HubSpot-Salesforce integration ) you may even have this functionality built right into your CRM views.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    HubSpot customers can use the keyword tool built into the marketing software. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. The Fix: Measure the Basics. What is that next step?
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Hubspot] How to Build an Email Newsletter that Wins Business
    Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. Email is dead, right? With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. This way, you can minimize losing out on ROI. 2) You aren’t capturing emails. Ecommerce
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Hubspot] The Art and Science of Driving Webinar Registration
    Our recent master class hosted by Mark Bornstein of ON24 and Lisa Toner of HubSpot is available on demand: [link]. I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? The Science of Getting People to Register for Webinars. The Art of Promotional Content.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Hubspot] Expert Interview: How to Get Started with Marketing Automation
    One of the leading platforms, HubSpot, has just added something they call the COS, the Content Optimization System, that allows you to integrate all of your content together and project it in a mobile-friendly way that uses responsive design. Image Source: HubSpot. So, you can analyze everything, and get data on everything.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Hubspot] 5 Simple Ways to Segment Your Social Media Audience
    If you're a HubSpot customer, the lists you use for your email can actually be one and the same as your social monitoring lists. (If you're curious about how to create one, check out this Academy help document. Both Twitter accounts are relevant to anyone interested in HubSpot, but they are most relevant to their particular segments.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Hubspot] 5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations
    Click to Tweet : "Get set up for SlideShare success with these free PowerPoint templates from @HubSpot [link] ". While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. which has 2 million+ views). The Title Slide. All the time.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Hubspot] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    The pair ended up looking at our service marketplace and hiring the HubSpot-certified web design agency Lean Labs. Full disclosure: ZinePak is a HubSpot customer. Because the HubSpot Content Optimization System can handle a lot of simultaneous traffic (2,000 requests per second or 1.2 Source: Inc.com. Knowing the Stakes. Over 7.89
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Hubspot] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    Note: All of the information below can be pulled using the HubSpot and DataHero integration. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. How can you be sure that you’re focusing on the right data to build out your buyer personas?
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Hubspot] Marketing Grader Live: Watch Experts Critique Real Websites
    Just look at the guy who got drunk and reviewed HubSpot's website.). Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Can't make it on June 11?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Hubspot] The Psychology of Choice
    This post originally appeared on HubSpot's Sales Blog. Three months ago, I packed up all my things and moved out of the city I've lived in for 23 years to work at HubSpot, a company whose existence I'd only recently discovered. To read more content like this, subscribe to Sales. We live in an unprecedented age of options. What is Bias?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Hubspot] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    Hubspot’s recent  research  had similar findings in correlation of publishing frequency and generated leads. One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This is one of her best yet. Are you trying to generate quality leads?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Hubspot] 10 Tips for Getting Long-Term Traffic to Your Content
    HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. If you're a HubSpot customer, you can export data from your Sources Report to determine which day is best for traffic.
  • HUBSPOT  |  SUNDAY, MAY 31, 2015
    [Hubspot] 11 Helpful Tips for Becoming a Better Networker [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city.
  • HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Hubspot] 7 Easy-to-Use Interactive Content Tools You Should Explore
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Imagine that a couple of your friends convince you to give speed dating a try. It'll be fun," they insist. The next thing you know, you're sweating your way through a seemingly never-ending carousel of two-minute dates. Lookbooks.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Hubspot] 8 Interesting Charts on How the Internet Is Changing
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. For example, the report reveals how much mobile has been changing internet usage. People now spend 2.8
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Hubspot] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. Ditto there.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Hubspot] The 6 Month Website Redesign Framework
    HubSpot’s got a handy Excel sheet to plan this all out in a super organized fashion. If you are redesigning on the HubSpot COS, you can think about smart content and personalization tokens here, too. Or, you could make one from scratch. You’ll be more careful with ingredients. It’s up to you). The same is true of website redesigns.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Hubspot] 5 Free Tools To Use When Marketing A Business
    HubSpot’s Blog Topic Generator. Hubspot’s own topic generator is awesome, you put in three nouns that are relevant to your industry and it creates lots of topics for you to write about. CONTENT STRATEGY blogs buffer bufferapp canva content marketing free hubspot images mailchimp marketing small business tools virally
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Hubspot] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Check out @HubSpot's 3-Step Ultimate Inbound Marketing Career Kit: [link]. "Find a job," they said. It'll be easy," they said. Ahh, if only. For most of us, though, finding a job is pretty darn difficult -- especially one we're passionate about. It doesn't help that competition is on a global scale. and much more! Click to Tweet.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Hubspot] 5 Simple Ways to Optimize Your Website for Lead Generation
    According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. In a study HubSpot did on engagement rates of thank you emails versus non thank you emails, kickback emails doubled the engagement rates (opens and clickthroughs) of standard marketing emails.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Hubspot] What does Ricky Bobby know about SEO? 31 stats
    91% of US internet user search every month (source: HubSpot ). source: HubSpot). “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: Google ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Hubspot] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Hubspot] How to Build Effective Teams Based on Personality Type
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. Designing a Group. Morale is high.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Hubspot] 6 Tips for Making the Most of Your Retargeting Campaigns
    This post originally appeared on HubSpot's Agency Post. With it, you can connect your marketing and advertising together with ease by creating retagreting audiences based on HubSpot Smart Lists. To read more content like this, subscribe to Agency Post. You may wan't to sit down for this statistic. Ready? repeat, 2%. But how?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    The INBOUND team here at HubSpot is finishing off May with a big flourish. Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. Creative.
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Hubspot] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. Take “amazing” for example.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It dilutes your message." Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. It is "peek," "peak," or "pique"?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Hubspot] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    It’s solid but not flashy, which is a pretty good summary of the Teradata style. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. HubSpot’s main user conference is the INBOUND show in September. But I digress. Where was I? No jousting there, either.)
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Hubspot] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Brian Halligan (CEO and Co-Founder of HubSpot). Dharmesh Shah (CTO and Co-Founder of HubSpot). Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. oh my. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Hubspot] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Hubspot] 33 Inspiring B2B digital marketing case studies
    HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For For example, HubSpot is first to release guidebooks their target market needs to create success. When something changes in online marketing, HubSpot is there with a guide to manage the change. They 10%), 2 engagement worth $250k in revenue.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Hubspot] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. It was written by HubSpot CEO Brian Halligan in the introduction to his 2010 best-selling book, Inbound Marketing. As Bodnar mentioned, HubSpot has long contended that marketers should behave like publishers.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] 11 Fascinating Books on Harvard Business School's Required Reading List
    HubSpot is giving away hundreds of marketing books each week, just in time for summer. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? We figured you'd rather spend that time actually, you know, reading. This practical guide is written by two industry experts (Paul A.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    HubSpot customers: You can use smart content to display different forms based on the referral source of the visitor, and to easily change out forms without needing a line of code. Here at HubSpot, our standard form length for ebooks and similar content is 15 questions. What's the best length for landing page forms? The result?
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 19, 2015
    [Hubspot] What I Learned In A Year of B2B Social Media Marketing
    Luckily under the patient guidance of the MLT staff, and some of Hubspot's certification courses I learned the basics quickly and managed not to embarras the company too bad. In this post I will be sharing the things I learned from my first year of social media marketing. I was a junior in college majoring in Communications and Religion.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Hubspot] Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back
    HubSpot, for all of its charms, is not immune to the messy office kitchen either. To that end, I turned to Tyler Littwin , our talented senior graphic designer at HubSpot. Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately. Call out repeat offenders publicly!" The Posters. The Badges.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Hubspot] How to Create a Social Media Crisis Management Plan [Free Template]
    Check out @HubSpot 's Social Media Crisis Management Plan: [link] (Includes a PDF guide + Excel template) ". Social media community managers and public relations professionals have to deal with little problems every single day. How do you categorize these types of situations? When should you get help from a manager or another team member.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 18, 2015
    [Hubspot] The Best Show on Television in my opinion
    Yes, I was once a guest on Hubspot TV. The Best Show on Television. 60Minutes is the most shocking show on television and it’s classic “Must Watch” TV every Sunday evening for me. The story on failing Infrastructure was shocking and disturbing to watch. Falling bridges and all the failing roads was shocking to watch.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Hubspot] Why Bloggers Abandon Their Blogs Too Early [Video]
    Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. If the study centered on personal blogs, I’d understand. But corporate blogs? Literally.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Hubspot] 7 Conventional Landing Page Design Tactics You Should Still Test
    variety of studies (including several here on HubSpot) have demonstrated the effect a smiling face can have on your conversion rate. The human-free version of the HubSpot landing page below actually converted 24% better than the one with a smiling face that you're seeing. Conventional wisdom is usually the safe play. No distractions.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Hubspot] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. We also know from HubSpot's State of Inbound Marketing Report that inbound marketing tends to cost less than traditional outbound tactics. Tweet This Stat ). Tweet this Stat ).
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