• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. not, HubSpot’s editorial calendar template is a decent. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Hubspot] Content Marketing Playbook: Strategy and Roadmap
    Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Hubspot] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. 2) Speaking.io. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Harsh feedback. Period.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. At HubSpot, the marketing team receives a lead generation dashboard at noon each day with month-to-date data. As marketers, it's pivotal that we measure our work.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Hubspot] Why Improv Comedy Is the Next Big Marketing Trend
    Hubspot CMO Kipp Bodnar is one marketing employee who believes the unorthodox training has impacted him in the professional world. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. “What do you do?” ” she says. ” The Second City.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Hubspot] 9 Questions to Ask Before Creating Another Social Media Account
    At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Don't have personas yet?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. This type of promotion is more light touch and cheaper.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] 7 New Twitter Features You May Have Missed
    That said, images are a boon for interactivity on your tweets: HubSpot conducted a study and found that tweets with images resulted in 18% more clickthroughs and 150% more retweets. Image Credit: HubSpot & MDM. In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. No small portion.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill? Books?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] How to Design and Validate CRO Experiments [Free Template + Calculator]
    If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments! Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it? That's a huge impact.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Hubspot] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Hubspot] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. About Infer.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Hubspot] 14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
    At last year's INBOUND event , we announced the ability to build and optimize ads right inside of HubSpot. HubSpot. This was a tough decision, and we did some soul searching about it. While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Hubspot] 7 Helpful Resources Every Email Marketer Should Bookmark
    No math required. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. When you send an email to that address, the Email Deliverability Test will provide you with a deliverability percentage (see screenshot below for example). 7) HubSpot Research. And best of all, we're always updating HubSpot Research with fresh findings.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    In fact, you can see a HubSpot writeup their experience with our product. This wouldn't have been possible if we didn't already have a HubSpot integration. During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. Want ROI?
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Hubspot] Getting to the Heart of It: CRM Technology
    Hubspot. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating. Now, though, CRM is more streamlined and efficient, thanks to developing technologies. Popular CRM Tools. Microsoft Dynamics. Oracle. SugarCRM. Why CRM? BigContacts ). Where Is CRM Going? Conclusion.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Hubspot] The A/B Testing Checklist You'll Want to Bookmark
    If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable). omething that works for one company may not necessarily work for another.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Hubspot] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Hubspot] The 14 Best Content Planning and Research Tools
    Showcase reviews:  HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. There are also a number of tools that can be helpful with both content ideation and research. Siasat.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] How to Upgrade Your B2B Marketing Strategy with AdWords
    And with HubSpot's Ads Add-On , it's easy to manage both content and AdWords campaigns in one platform. Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. Win-win!
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] 49 of the Best Snapchat Drawings We've Ever Seen
    And read this blog post to learn more about how to use Snapchat , including a detailed look into HubSpot's own Snapchat strategy.). For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. And some of them are really darn good at it.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Hubspot] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Hubspot] 11 of the Best Slack Apps & Integrations to Try
    P.S. We'd love for you to join HubSpot's open Slack team, #inbounding. These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. The Slack App Directory is the best place to find apps and integrations you can connect to Slack. Simple.
  • KEO MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Hubspot] Overcome New Customer Acquisition Challenges with Inbound Marketing
    According to Hubspot, inbound marketing costs 62 percent less per lead and generates three times as many leads. Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. One reason for this is the complexity involved with knowing how much to invest to attract the right audience. B2B Marketing
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Hubspot] May Release 5.41: Studio Enhancements + Future Features
    Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon. This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Hubspot] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. Point and shoot! Add Friends.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Hubspot] How to Figure Out the Next Step in Your Career [Quiz]
    To help you plan confidently for your next five years, HubSpot has launched a brand new career assessment called The Next Five. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. To say the least, career development is complicated.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    This could be something like WordPress or built into a multi-solution system like Hubspot. Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. That’s why we created this series.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Hubspot] How to Use Facebook Live: A Complete Guide
    Here's a tip from HubSpot's social media manager Chelsea Hunersen. In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Image Credit: Facebook. Voilà!
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Hubspot] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot. As HubSpot's principle optimization marketer, Pam currently manages large-scale projects relating to CRO and SEO (with an expertise in blog/content optimization) on the HubSpot marketing team's new optimization team. Looking to learn more about your audience?
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Hubspot] LinkedIn for B2B Marketing and Sales: What’s Missing?
    That’s why it came as a surprise to me what the State of Inbound Sales Report 2014 (Hubspot) revealed. As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. No surprise there. You bet!
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Hubspot] How to Have a Super Productive Weekend: 12 Helpful Tips
    Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly. "I try to leave my house as early as possible," says Leslie Ye , writer and editor for HubSpot's Sales Blog. This one comes from Ginny Soskey , who manages HubSpot's Marketing Blog. Check out the list below for some ideas.
  • SALES ENGINE  |  THURSDAY, MAY 5, 2016
    [Hubspot] Outsourcing Expert B2B Content? Focus on Business Problems
    If you’ve been watching Hubspot’s statistics about publishing frequencies where they suggest that 16 posts per month (4/week) yields 5.3 One of the biggest complaints we hear about outsourcing B2B content is that what they get back is often substandard and unusable. Content for Lead Generation Should Focus on Business Problems, Not Solutions.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Hubspot] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. But it's one well worth taking. Google loves blogs with a steady flow of engaging content. Great.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] 15 Facts to Know About Bottom of the Funnel Marketing
    Hubspot. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Are there remaining questions that need answered? Alinean. 6.
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Opentopic blog >> blog.hubspot.com Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. Marketing Technology Cmo undefined
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] The Fallacy of Inbound Versus Outbound
    That helps explain why Inbound marketing, popularized by software company HubSpot and others, has grown in popularity. The inbound side is about creating content where you become the New York Times of your industry,” said Mike Volpe , the former CMO at HubSpot, during a recent webinar hosted by the event management firm Attend.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] 10 Ways to Boost Your B2B Content Shares
    It is important to remember this is still a set of some of the most popular B2B blogs including Hubspot, QuickSprout and Search Engine Land. For example, a recent survey we did of 124,876 articles from Hubspot B2B customer sites found that the average (mean) shares of a B2B post were 69 and to be in the top 25% you needed just 56 shares.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] The New Manager's Guide to Effective Leadership
    Register now for HubSpot’s new career growth assessment and we'll notify you when it's ready.). Congratulations! You’ve recently been promoted to a new position as a manager. You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this? Find Your Leadership Style.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Hubspot] Does Your Content Need a Permanent Home?
    HubSpot is one company that does a good job of this; its learning academy features dozens of clearly organized webinars that link directly to related articles on the site. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Hubspot] Digital Does Not Mean "Just Build a Website"
    Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). The problem is not that content creators cannot make money in digital. The problem is digital facsimiles of print products are not what the customer wants. Media
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Hubspot] 11 Helpful Resources for Improving Your Business Skills
    Each definition page includes a sentence or two defining the term, a breakdown of what it means, a list of related terms (for example, on the page for "leading indicator," you'll find a link to "lagging indicator"), related content like blog posts, and any related videos. 8) HubSpot Academy. Opportunities are attached to people. Rossotti.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Hubspot] 6 Different Ways to Organize Your Marketing Stack
    Huify , an inbound marketing agency, uses one tool for their entire marketing stack: Hubspot.  . When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Hubspot] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Sometimes, an author sends a piece in before it's ready to be edited," says Corey Wainwright, HubSpot's Director of Content. Ginny Soskey, manager of HubSpot's Marketing Blog, agrees. This is a big one.).
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. .
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 10) HubSpot. smartphone users ages 13 to 24 use Snapchat. No editing.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. And when your company wants you to be a public-facing spokesperson for the organization, how can you say no? Improv?
  • B2B IDEAS @ WORK  |  TUESDAY, APRIL 26, 2016
    [Hubspot] HubSpot’s Inbound Sales Certification: What You Need To Know
    HubSpot’s free certifications are well known in the marketing world. Their Inbound Certification and HubSpot Certification have been around for years and have been completed by thousands of marketers. HubSpot recently released a new certification, the Inbound Sales Certification. Ideas@Work Blog B2B Inbound Marketing
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Hubspot] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads. Every marketer knows that a successful inbound marketing strategy includes a blog. Intrigued? When: Tuesday, May 3rd.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Hubspot] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Hubspot] 15 best Big Data companies and why they stand out
    The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR. CLOUDERA.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Hubspot] How to Get Unstuck in Your Career
    Register now for HubSpot’s new career growth assessment and we'll notify you when it's ready. “I feel stuck. Where should I go from here?”. It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck?
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Hubspot] 6 Different Ways to Organize Your Marketing Stack
    Huify , an inbound marketing agency, uses one tool for their entire marketing stack: Hubspot. When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. Concept: How effective is the organization of your stack? Clarity: How easy is it for a reader to understand your stack?
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Hubspot] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. To read more content like this, subscribe to Sales. Successful founders are productive. It's very much a chicken-or-egg question. Not too shabby.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Hubspot] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text. Every dollar counts. The dimensions include both desktop and mobile image sizes.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Hubspot] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Joe’s raves: I’ve been reading Dan Lyons’ tell-all book about HubSpot, Disrupted. On the plus side, HubSpot is an extraordinary success story. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we interpret BuzzFeed’s disastrous last quarter. This week’s show. Image source.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Why the shift in frequency? Marketing Services.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 12 Free Tools to Create an Awesome Blog Tech Stack
    HubSpot’s Blog Idea Generator. HubSpot created this awesome piece of  interactive content  that actually produces custom blog subjects right before your eyes. Like HubSpot’s, Portent’s generator produces blog and content ideas for you instantly. Think back to some of your favorite blog posts. What did they look like? Nimbus.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 7 Tips for Making Your Transactional Emails More Personal
    While marketing automation platforms like HubSpot have great emails to begin with, I guarantee there are ways you can make them more personalized that result in better open rates, more click-throughs, happier customers, and more business. As marketers, the gospel of "value" is drilled into our heads before we write our first blog post.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Here at HubSpot, all different teams have used it for years for everything from project management to our blog's editorial calendar. In fact, here at HubSpot, we use Trello (among other tools, like Google Calendar and HubSpot's built-in content calendar ) to organize our own blog's editorial calendar. And why shouldn't we?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    HubSpot Pricing. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Hubspot] What Is Interactive Marketing?
    Source: HubSpot. This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Easy question for you: What’s the most effective kind of marketing? Answer: Word of mouth marketing. What exactly do I mean by interactive marketing?
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] 3 Simple Strategies for Establishing Brand Personality
    Example: HubSpot’s post Why You Should Teach Your Clients to Fire You. If your brand were a person, would it be more like Steve Jobs or Steven Tyler? If your brand were music, would it be classic or country? If your brand were a food, would it be closer to sushi or a cheeseburger? Remember, people buy from people, not companies.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    For advice on how to approach a piece of content, check out these strategic editing tips from HubSpot's Ginny Soskey. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. Let's walk through them. Don’t think, “Oh no! I can’t write.”
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Sell Your Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ideas don’t sell themselves -- no matter how good they are. It's time to embrace the persuasive skills of a salesperson. To get your clients to say "yes" more often, follow these tips to increase your persuasive powers.
  • HALEY MARKETING  |  MONDAY, APRIL 18, 2016
    [Hubspot] Is Your Blog Content Missing a Visual Element?
    HubSpot. HubSpot. So you’re blogging – that’s great! Blogging is the basis of a great content marketing strategy and opens the doors to many other opportunities. It aids in search engine optimization, serves as a resource for your audience, and provides great content to share on social media. Jeff Bullas. Jeff Bullas.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Hubspot] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. HubSpot Marketing customers: You'll want to start by creating a smartlist and setting whatever criteria you want to target. GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple. How come?
  • HUBSPOT  |  SUNDAY, APRIL 17, 2016
    [Hubspot] 22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In 1977, Gary Gilmore faced a firing squad -- the punishment he chose after he was convicted of killing two men in Utah. His last words were: "Let's do it.". Advertising Branding Daily Syndication
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Hubspot] In a World Without Voicemail, What Would Happen to Sales?
    This post originally appeared on HubSpot's Sales Blog. HubSpot CEO Brian Halligan doesn’t even have a phone at his desk. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople. But what happens when leaving voicemails just … isn’t an option anymore? What do those strategies look like?
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Hubspot] ‘Congratulations! You’ve Been Fired,’ and 5 Other Stories You Should Read
    Former Newsweek editor Dan Lyons, who’s a sometime friend to Contently (he’s spoken at our events and written for The Content Strategist), has a new book out about his time at the inbound marketing company HubSpot… and not to spoil the ending, but his experience was not exactly positive. Selected by Dillon Baker, associate editor.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Hubspot] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • BRANDPOINT  |  THURSDAY, APRIL 14, 2016
    [Hubspot] Step-by-Step Guide to Creating a Marketing Persona
    HubSpot. If, like most businesses, you’re  spending more time and money  on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. First thing’s first: What is a persona? Simply How to Create Your Marketing Personas. Step 1 – Research. Analyze. Company/Lifestyle.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] 10 B2B Growth-Hacking Tactics for Lead Generation
    Moz and Hubspot have also created dynamic and engaged communities around their products. 6. Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get confused, and it’s sometimes used (mistakenly) as another term for marketing. B2B vs. B2C Growth Hacking. Repurpose your content.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. That means a lot of software procurement and a lot of IT resources.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. That means a lot of software procurement and a lot of IT resources.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Why Inbound Marketing Should Take a Back Seat to Current Customers
    As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Hubspot] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Hubspot] From Zero to Success: Building an Email List From Scratch
    Even better, Hubspot reports that 50 percent of consumers say they read all their emails! Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Why email marketing? Why is email marketing so great? First, it’s very easy, fast, and low-cost (often no-cost) to do.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Hubspot] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). HubSpot Marketing customers: You can keep track of your conversions using the AdWords integration for HubSpot Ads. Search vs. Display Ads: What's the Difference?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Hubspot] Learn to Code: 16 Handy Resources to Get Started
    HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. The majority of us, however, didn't grow up with this type of exposure to the world of coding. Let's dive in.
  • HUBSPOT  |  SUNDAY, APRIL 10, 2016
    [Hubspot] 23 Better Alternatives to the “Just Checking In” Email
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Just checking in" emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. Cheers, [Your Name].”. email.
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Hubspot] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. We feel our way to reason. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Hubspot] The One Cognitive Bias That Could Be Derailing Your Productivity
    HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "'deconstruct' the large problem at hand into smaller, bite-sized chunks. "Learn by doing." It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right? that's why.
  • IKO-SYSTEMS  |  THURSDAY, APRIL 7, 2016
    [Hubspot] Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?
    cold calling @en Cold Emails Lead scoring metrics Predictive Lead Generation sales cycle Sales Emails sales method Studies B2B Marketing B2B prospecting B2B Sales cold call cold calls contact management conversion rate decision makers Hubspot Inbound lead generation Predictive Analytics sales intelligenceStare and breathe for 21 seconds.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    HubSpot. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Hubspot] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    At HubSpot, I sit with the marketing department. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Well, that playbook doesn’t work anymore. Good question.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Hubspot] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Ever find yourself struggling with writer's block? Honestly, who hasn't? You stress over engagement, lead generation, and social promotion. It's frustrating.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    In our post below from HubSpot, we asked followers to tag their office coffee buddy. Here's an example from HubSpot's Instagram account. Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. the list goes on.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] How Schools Can Use Segmentation to Increase Enrollment Rates
    According to HubSpot, your click through rate (CTR) is higher when using the recipient's first name in the subject line versus not using the first name. Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school. Probably not.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] 8 Medium Publications You Should Be Following
    Contributors have included the likes of marketer/speaker extraordinaire Seth Godin, as well as an entrepreneur named Dharmesh Shah who works at a little company called HubSpot. Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. The Secret to Moonshots? Life isn't promised.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Hubspot] 7 Powerful Ways to Conduct B2B Buyer Research
    Hubspot  estimates  that the optimal lead form length is seven fields long, so stay in that ballpark. As Pamela Vaughan, a principal marketing manager at Hubspot  suggested , these conversations should focus on the “why” behind decision making. . Waste not want not. . Lead Forms . Interactive Content . Keywords and Referrals   .
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Hubspot] 7 Powerful Ways to Conduct B2B Buyer Research
    Hubspot estimates that the optimal lead form length is seven fields long, so stay in that ballpark. As Pamela Vaughan, a principal marketing manager at Hubspot suggested , these conversations should focus on the “why” behind decision making. Waste not want not. Lead Forms. Interactive Content. Keywords and Referrals.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Hubspot] Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
    HubSpot just launched our own Snapchat account. There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?". It's an everything device.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Hubspot] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Check out HubSpot's 2015 Year in Review. The Strategy Shift.
  • HUBSPOT  |  SUNDAY, APRIL 3, 2016
    [Hubspot] 9 Simple Tips for Running More Productive Remote Meetings [SlideShare]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. More and more companies and agencies are establishing remote working options for employees as flexibility in work schedule and location has become an important benefit for top talent. Management Office Life Daily Syndication
  • HUBSPOT  |  SATURDAY, APRIL 2, 2016
    [Hubspot] The Science of Persuasion: 6 Principles That Guide Our Decision-Making
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Think the decisions you make every single day are guided by taking all the information that's available to you into consideration? Turns out that's not always true. Business Professional Development Daily Syndication
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