• HUBSPOT  |  MONDAY, MAY 25, 2015
    [Hubspot] 5 Simple Ways to Optimize Your Website for Lead Generation
    According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. In a study HubSpot did on engagement rates of thank you emails versus non thank you emails, kickback emails doubled the engagement rates (opens and clickthroughs) of standard marketing emails.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Hubspot] What does Ricky Bobby know about SEO? 31 stats
    91% of US internet user search every month (source: HubSpot ). source: HubSpot). “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: Google ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Hubspot] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Hubspot] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Hubspot] How to Build Effective Teams Based on Personality Type
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. Designing a Group. Morale is high.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Hubspot] 6 Tips for Making the Most of Your Retargeting Campaigns
    This post originally appeared on HubSpot's Agency Post. With it, you can connect your marketing and advertising together with ease by creating retagreting audiences based on HubSpot Smart Lists. To read more content like this, subscribe to Agency Post. You may wan't to sit down for this statistic. Ready? repeat, 2%. But how?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    The INBOUND team here at HubSpot is finishing off May with a big flourish. Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. Creative.
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Hubspot] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. Take “amazing” for example.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It dilutes your message." Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. It is "peek," "peak," or "pique"?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Hubspot] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    It’s solid but not flashy, which is a pretty good summary of the Teradata style. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. HubSpot’s main user conference is the INBOUND show in September. But I digress. Where was I? No jousting there, either.)
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Hubspot] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Brian Halligan (CEO and Co-Founder of HubSpot). Dharmesh Shah (CTO and Co-Founder of HubSpot). Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. oh my. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Hubspot] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Hubspot] 33 Inspiring B2B digital marketing case studies
    HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For For example, HubSpot is first to release guidebooks their target market needs to create success. When something changes in online marketing, HubSpot is there with a guide to manage the change. They 10%), 2 engagement worth $250k in revenue.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Hubspot] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. It was written by HubSpot CEO Brian Halligan in the introduction to his 2010 best-selling book, Inbound Marketing. As Bodnar mentioned, HubSpot has long contended that marketers should behave like publishers.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] 11 Fascinating Books on Harvard Business School's Required Reading List
    HubSpot is giving away hundreds of marketing books each week, just in time for summer. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? We figured you'd rather spend that time actually, you know, reading. This practical guide is written by two industry experts (Paul A.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    HubSpot customers: You can use smart content to display different forms based on the referral source of the visitor, and to easily change out forms without needing a line of code. Here at HubSpot, our standard form length for ebooks and similar content is 15 questions. What's the best length for landing page forms? The result?
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 19, 2015
    [Hubspot] What I Learned In A Year of B2B Social Media Marketing
    Luckily under the patient guidance of the MLT staff, and some of Hubspot's certification courses I learned the basics quickly and managed not to embarras the company too bad. In this post I will be sharing the things I learned from my first year of social media marketing. I was a junior in college majoring in Communications and Religion.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Hubspot] Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back
    HubSpot, for all of its charms, is not immune to the messy office kitchen either. To that end, I turned to Tyler Littwin , our talented senior graphic designer at HubSpot. Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately. Call out repeat offenders publicly!" The Posters. The Badges.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Hubspot] How to Create a Social Media Crisis Management Plan [Free Template]
    Check out @HubSpot 's Social Media Crisis Management Plan: [link] (Includes a PDF guide + Excel template) ". Social media community managers and public relations professionals have to deal with little problems every single day. How do you categorize these types of situations? When should you get help from a manager or another team member.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 18, 2015
    [Hubspot] The Best Show on Television in my opinion
    Yes, I was once a guest on Hubspot TV. The Best Show on Television. 60Minutes is the most shocking show on television and it’s classic “Must Watch” TV every Sunday evening for me. The story on failing Infrastructure was shocking and disturbing to watch. Falling bridges and all the failing roads was shocking to watch.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Hubspot] Why Bloggers Abandon Their Blogs Too Early [Video]
    Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. If the study centered on personal blogs, I’d understand. But corporate blogs? Literally.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Hubspot] 7 Conventional Landing Page Design Tactics You Should Still Test
    variety of studies (including several here on HubSpot) have demonstrated the effect a smiling face can have on your conversion rate. The human-free version of the HubSpot landing page below actually converted 24% better than the one with a smiling face that you're seeing. Conventional wisdom is usually the safe play. No distractions.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Hubspot] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. We also know from HubSpot's State of Inbound Marketing Report that inbound marketing tends to cost less than traditional outbound tactics. Tweet This Stat ). Tweet this Stat ).
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Hubspot] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. They’re not quite sure how this will work within their current structure. They listen.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Hubspot] How to Spot a Lead on Twitter [Flowchart]
    This post originally appeared on HubSpot's Sales Blog. HubSpot customers: HubSpot's Social Inbox color-codes your customers and leads on your Twitter stream so you can can tell these things right away. To read more content like this, subscribe to Sales. To many salespeople, "social selling" equates to "LinkedIn."
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    HubSpot: Great Landing Page Design Examples Ready to learn more? Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. And it’s not their irreverent blog or their brilliant USP. Plan your lead magnet. Set a timeline. Choose your audience. Identify a topic.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Hubspot] How HubSpot COS Differs from a Traditional CMS
    While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. HubSpot's COS encompasses every component of digital marketing including: Websites. Form Creation.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    For example, here are over 550 royalty-free stock photos from HubSpot you can download and use. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Image Credit: WebPageFX.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] How to Say "No" Without Burning Bridges
    Personally, unless it’s a HubSpot customer, partner, or a company I advise, I require a donation to a non-profit for my time.). Baer and HubSpot CMO Mike Volpe both often refer inquiries to members of their teams who are better suited to answer the person’s question. Scale. You hear the term often in marketing. Your time. Filtering.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] 5 Ways to Measure the Success of Your Blog Posts
    One of the easiest ways to measure success is by leveraging a third-party marketing automation software platform like HubSpot. If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The best way to measure the success of your posts is by looking at the 5 essential metrics outlined below.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] How To Measure the Success of Your Blog Posts
    One of the easiest ways to measure success is by leveraging a third-party marketing automation software platform like HubSpot. If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The best way to measure the success of your posts is by looking at the 5 essential metrics outlined below.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] 10 Resources to Help You Teach Inbound Marketing
    We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. HubSpot Academy Group. 7) Canva. HubSpot is giving away thousands of free marketing and business books all summer long. 10) Marketing Grader.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] Six Essential Online Marketing Tools for AEC Firms
    solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Did I mention that its free)? Brand Mention Tools Who’s mentioning you online?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] How to Work More Effectively With Global Teammates
    Here at HubSpot, we use Cisco WebEx and Google Hangout for virtual meetings. Don’t allow distance to be a barrier for saying "well done." At HubSpot, we use TinyPulse to help us send a "Cheers for Peers" message to someone else when we want to say thanks. Here in HubSpot, we have offices in Dublin, Boston, Portsmouth, and Sydney.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, run your website through HubSpot's Marketing Grader. HubSpot customers: Monitoring is already a part of HubSpot's Social Inbox tool.). Check out HubSpot's new ebook , which is tailored specifically to marketers in the finance industry. But this isn't the reality for all marketers (even though it should be).
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Hubspot] How to Write a Cold Email That'll Actually Get a Response
    For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends." I use this every time I am doing cold outreach emails. For some of them, we had an "in." Somebody knew somebody else and happily made the introduction. But we weren't so lucky with some of the other guests. Probably not.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Hubspot] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”. This new offering from SnapApp is a cool example of what I mean.”.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Hubspot] Marketing in 2015: Not for the Faint of Heart
    We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel. Register for Element Three's Go Inbound Marketing 2015 below with code word "HUBSPOT" and get $50 off your ticket! You aren’t crazy. One Plus One Equals Dynamite.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Hubspot] The Ultimate Guide to Getting a Job After You Graduate
    At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications, and feedback we hear from hiring managers, recruiters, and job candidates alike. At HubSpot, our CMO cleans up the kitchen if people leave a mess. We want to help. Listen.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Hubspot] 7 Speakers You Won't Want to Miss at #INBOUND15
    This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot's annual INBOUND conference with the hopes of returning home with some new marketing expertise that'll help them grow their businesses and become better at their jobs. Follow @rmmageddon. Follow @portergale. Follow @alexisohanian.
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. the list goes on. What should you be tracking? Circular Area.
  • HUBSPOT  |  SATURDAY, MAY 9, 2015
    [Hubspot] A Visual Guide to International Business Etiquette [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. When in Rome, do as the Romans do … especially if you want the Romans to buy what you’re selling. Almost three-quarters of the world’s spending power is outside the U.S., and exports total 13.8% of the U.S.'s national GDP. billion gain.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Hubspot] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot's COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. and Japan." Have some ground to make up?
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Hubspot] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015. The marketing word of the year is Nurture. This is part two of a two-part blog. Click here to catch up on part one. ).
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Hubspot] What Our 15,000 Customers Taught Us About Business
    As you may have seen, we shared some exciting news this morning : More than 15,000 customers now use the HubSpot Marketing Platform. At HubSpot, our customers are always our number-one focus. have one customer who’s a percussionist, but also a very successful with the HubSpot software. And that's okay.). It was incredible.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Hubspot] How Seth Godin Finds Time to Write Blog Posts Every Day
    On the most recent episode of The Growth Show , Seth gave HubSpot CMO Mike Volpe a peek inside his writing process. Blogging every day clarifies my thoughts -- it helps me notice things. It’s one of the most important practices of my profession.” - Seth Godin [ Click to Tweet ]. Seth Godin is a busy guy. What's his secret?
  • VIDYARD  |  WEDNESDAY, MAY 6, 2015
    [Hubspot] 8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About
    As HubSpot points out , if you’re looking for higher quality leads as opposed to more leads, you need to dive into your buyer personas, and understand the kinds of questions you can use to segment leads. While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), That’s where webinars come in.
  • HUBSPOT  |  TUESDAY, MAY 5, 2015
    [Hubspot] Ready, Set, Register: The Agenda for INBOUND 2015 Is Out
    The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I'm very pleased to share that as of today, that light version got some meat on its bones. Grow With HubSpot : HubSpot demos and case studies that let you dig into the software first-hand. Unless it's somewhere warm.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Hubspot] 8 of the Best Podcasts You Should Be Listening To
    To help you figure out which podcasts you should actually listen to, we polled our team here at HubSpot. Over that last year, podcasts have exploded in popularity. While that’s great for the brands and individuals producing them, it can present a little bit of a problem for podcast listeners. As the late rapper The Notorious B.I.G. Report.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Hubspot] How to Add Business Books to Your Shelves Without Spending a Dime
    From today through June, HubSpot is giving away free copies of a ton of different business books from the best minds in the industry. As fun as it is to read books like Gone Girl while posted up in a lounge chair on a beach, settling down with a business-related book might be a better bet for your career growth. Socialnomics, by Erik Qualman.
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Hubspot] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. I'll give an example.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. Your Out-of-Office Reply. If it’s urgent please contact [coworker].”. Your Email Signature.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Hubspot] What Is CRM (Customer Relationship Management) Software?
    And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. HubSpot customers: The HubSpot Marketing and Sales Platforms are closely integrated, so it's easy for you to capture, score, and hand off leads to Sales. Click here if you'd like to try the free HubSpot CRM.). but 20?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Hubspot] Why You Should Create More "Boring" Content
    Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I started my content journey the same way many other marketers do: Trying to "go viral.". Then one day, out of sheer exasperation, I tried a different approach. The result? How to Create Better "Boring" Content.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Hubspot] Want to Get Promoted? Impress Your Boss by Doing These 7 Things
    At HubSpot, we fire our best employees. (No, that wasn't a typo.). Take it from HubSpot's VP of Sales, Pete Caputa. "In 2008, one of our sales reps came to me with an idea that he believed could revolutionize HubSpot," explained HubSpot CEO, Brian Halligan in an interview with Inc. "At the time, we sold our software directly to consumers.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Hubspot] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    Click to Tweet: "The Little Book of Inbound for Finance Marketers: [link] via @HubSpot ". The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing. Right? Wrong, wrong, WRONG!
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Hubspot] 10 Incredible Inbound Marketing Statistics
    B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t ( Hubspot ). 79% of companies that have a blog report a positive ROI for inbound marketing ( Hubspot ). Hubspot ). Hubspot ). Still not convinced? The Cold Hard Facts. Marketo ). Gleanster ). cmo.com ).
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 28, 2015
    [Hubspot] Positioning: Have You Found Your Focus?
    Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus. Marketing Tips agency relationships audience focus hubspot Rachel Kerstetter sonnhalter working with an agencyBy Rachel Kerstetter, PR Engineer, Sonnhalter. Check out the blog post here. ).
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Hubspot] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    Full disclosure: HubSpot software does this or we wouldn't know so much about the topic. ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. You're probably sick of yours right now, am I right?). Well for starters, ESPN's website gets a ton of traffic.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Hubspot] 14 Helpful Tips for Getting the Most Out of a Conference
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag. Pregame: Before You Go. Be prepared. Now what?
  • EARNEST ABOUT B2B  |  TUESDAY, APRIL 28, 2015
    [Hubspot] For the love of your customers: How a free coffee can make all the difference
    Speaking on the HubSpot Growth Show recently, Jason Bosinoff one of the founders of Airbnb explained the reasons behind the company’s exponential growth. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. It may have been a humble coffee – rrp.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Hubspot] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    Check out this new ebook from HubSpot and Socialbakers, How to Acquire Customers with Social Media. It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one. SurveyGizmo. Social Media Daily
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] 9 Highly Reputable Resources for Compelling Marketing Stats
    For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. HubSpot’s great big list of marketing statistics is pretty much a poorly-kept industry secret among content marketers. Statistics lend authority and weight to your blogs, ebooks, and social media posts.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] 8 Myths People Believe About Analytics (But Shouldn't)
    Many platforms, like HubSpot, can even help you with that.). To better understand how many visits and leads you are getting on your website, there are other metrics that are necessary to track using a tool like the HubSpot Sources App or Google Analytics. great example of this is Google Analytics and HubSpot. Let's get to it!
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Hubspot] 700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth
    In this episode of The Growth Show , Ben sits down with HubSpot CMO Mike Volpe to share the story behind Meerkat’s crazy growth. Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. It all started as a side project. But then Meerkat took off.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Hubspot] How to Build Inbound Links the White Hat Way
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a result of the recent Penguin updates , link building has changed … again. What is Link Building? In other words, if you can master the skill of link building, you’ll have a leg up on the competition. Too many link exchanges.
  • HUBSPOT  |  SATURDAY, APRIL 25, 2015
    [Hubspot] How to Be More Emotionally Intelligent [SlideShare]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. You've probably taken an IQ test at some point in your life. But have you taken an EQ test ? study from Virginia Commonwealth University identified high emotional intelligence as a leading predictor of job performance. Daniel Goleman.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Download this free guide for even more writing and editing tips. list post , a.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    This post originally appeared on HubSpot's Agency Post. used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Hubspot] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    Note: If you're a HubSpot customer and would like to use transactional emails, you can now request the transactional email add-on. When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Learn more about it here. Confirmation Emails. 1) Airbnb.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
    HubSpot customers: Y ou can see all of your marketing channels' individual performance in the Analytics tool.). How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? You can learn how to do this here.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
    The inbound marketing company and HubSpot partner Inbound Mantra has strong blog posts, but that's not the main reason it's in here. When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. turn to one source: an online clothing store called ModCloth.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Hubspot] Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
    Click to Tweet: "Meerkat vs. Periscope: The Marketer's Guide to Live Video Streaming: [link] via @HubSpot ". The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Hubspot] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    Now, to be clear, neither HubSpot nor myself are taking a stance on whether or not marijuana should be legalized. Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? And boy are they lazy! These “pot smokers" live in their moms' basements. No job. No routine. Let's find out. I. Brief History of Marijuana. 2700 B.C.-ish
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Hubspot] How Often Should You Post on Facebook? [New Benchmark Data]
    To help answer this question, we pulled some Facebook data from HubSpot's 13,500+ customers. How often should you post to your business' Facebook Page? "It depends." Not the definitive answer most people want. Truth is, this response isn't wrong, as frustrating as it is. How Does Posting Frequency Affect Clicks Per Post? Why does this happen?
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Hubspot] How to Sell to 4 Different Personality Types
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard -- Dijon, honey, whole grain, yellow, spicy, brown -- but probably fewer than five types of ketchup from a small handful of brands.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Hubspot] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    This post originally appeared on HubSpot's Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. made a big mistake. broke up with Google. JANUARY.
  • SYNECORE  |  WEDNESDAY, APRIL 15, 2015
    [Hubspot] 4 Email Marketing Best Practices
    By offering your audience an incentive in your subject line, you can increase your open rates by as much as 50%, according to a HubSpot blog. When it comes to leads, the bottom line is that they need to be nurtured. moment where they finally become a customer. Ensure Your “From Name” is Recognizable and Trustworthy. Critical Tool.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Hubspot] Podcasting – Another Effective Way to Get to Contractors
    Alisa Meredith recently wrote a piece on HubSpot on why marketers should be using Podcasting and shows you that getting started is relatively painless. Marketing Tools Podcasts alisa meredith hubspot jay baer John Sonnhalter sonnhalter why use podcasting why use podcasting to reach contractors Be a guest on someone else’s podcast.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Hubspot] Wistia or Youtube?
    However, it can’t be integrated with HubSpot like Wistia can. Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers. In some senses, it’s the most interactive advertising method available to inbound marketers right now. The Pros of Wistia.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Hubspot] Want to Start a Podcast? Here's How to Do It [Free Guide]
    Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ". From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. Ready to get started?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    We''ve actually tested this theory at HubSpot. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.” At HubSpot, we ran an experiment where we replaced our longer form with a form that only showed four fields at first.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Hubspot] Why the Agency World Loved 'Mad Men'
    This post originally appeared on HubSpot''s Agency Post. To read more content like this, subscribe to Agency Post. In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. It has been an amazing trip through my adolescence and profession, as well as, our history and pop culture.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W. Let''s dig in.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? Overall. Company Size.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Hubspot] Inside Airbnb: The Philosophy Behind Their Crazy Growth
    Airbnb''s head of growth Jason Bosinoff joined HubSpot CMO Mike Volpe on th is week''s episode of The Growth Show podcast. It''s better to have 100 people love you than 1,000 people like you. Jason Bosinoff, Engineering Manager, Airbnb [ Click To Tweet ]. There''s been no looking back since Brian Chesky and team launched the company in 2008.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Hubspot] How Content Personalization Fits into Inbound Methodology
    According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. One thing is clear: Inbound works and personalization reinforces it. Identifying Your Audience.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Hubspot] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Hubspot] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Smart Content is a feature accessible to both Professional and Enterprise level HubSpot subscribers.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Hubspot] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    Go ahead an include lines like “We would like to build the new website on the HubSpot COS or WordPress, however, are there any other options we should be considering?”. 5) It Doesn’t Require Inbound Assets to be Created. So it’s finally time. You’ve decided your business needs a new website. but where to start? Your website is no different.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Hubspot] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    From these posts, you''ll learn how to approach advanced analytics situations and take your data analysis to the next level from a true expert. 3) HubSpot''s Inbound Certification. HubSpot offers a free inbound marketing certification for anyone interested in learning about how to implement inbound marketing in their business.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Hubspot] The Free Stock Photos You've Been Searching For [New Download]
    To help marketers avoid these headaches, HubSpot''s marketing team recently analyzed the most frequently searched stock photo keywords on the web. Finding the perfect free stock photo. what a feeling! Why is it so rare to find a free stock photo that''s the perfect fit for your blog post, email, or other piece of content? Seriously.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Hubspot] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. And we knew they were prospects because we were using Sidekick by HubSpot.). client-facing.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Hubspot] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    You''re going to take away CRO tactics built on a solid foundation of marketing psychology and proven in extensive testing by HubSpot and WordStream. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. You might find they pay off in a big way. Crazy, right?
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Hubspot] The 10 Weirdest Job Interview Questions on Glassdoor
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. But brain teasers turned interview questions are no longer exclusive to the search giant. Top-rated answer: "Zero.
  • HUBSPOT  |  SATURDAY, APRIL 4, 2015
    [Hubspot] The Business Case for Social Selling [Infographic]
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. If you haven''t started incorporating social media into your sales process, you''re not alone. According to a survey from PeopleLinx , only 31% of sellers currently use social to sell. Need some convincing?
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