• HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Hubspot] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    For HubSpot, it was a year of moving the needle -- and being moved along the way. The personal stories of individual people whose careers have dramatically changed trajectories for the better after embracing HubSpot and inbound get me every time. We hosted 150 HUGs (HubSpot User Groups) all over the world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Joe Chernov of HubSpot 2 Chapter TWO. Source: HubSpot Inbound marketing delivers 54 percent. Source: HubSpot’s 2013 State. at HubSpot. Joe: HubSpot’s content team is. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Hubspot] 22 Handy Slack Hacks Everyone Should Know
    A couple months ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like "Just Slack me" or "We were Slacking" in passing. But once we got more comfortable with the platform, we started to realize just how powerful it really is.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Hubspot] How to Optimize Your Content for Google's Featured Snippet Box
    From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet? What's a Featured Snippet? What is a Featured Snippet?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Hubspot] How to Use Instagram for Your Business [Free Ebook]
    That's why Hubspot and Iconosquare teamed up to bring you How to Use Instagram for Business. Instagram for business has become an essential element of social media marketing. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] How to Use Hashtags on Twitter, Facebook & Instagram
    These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox. Or this: [New Calendar] Get your #SocialMedia planned with this calendar from @HubSpot and @Buffer. February 5, 2016.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Hubspot] Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
    On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Check out our new HubSpot Research platform today. Information is more valuable than ever.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Hubspot] 12 Sneaky Psychological Biases That Affect How You Sell
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. They’re due.”. Our minds are naturally prone to these kinds of biases. Trust me!”.
  • HUBSPOT  |  SATURDAY, FEBRUARY 6, 2016
    [Hubspot] The Rebel's Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Don't use more than three typefaces. Follow a grid. Keep it simple. But adhering to the rules doesn't always leave room for creative inspiration. But you can only break the rules if you know the rules. Design Daily Syndication
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Tweet this fortune: If you're anything like us over here at HubSpot, you probably love experiments. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Hubspot] How to Drive more Event Registrations by Getting Crafty with Video
    Hubspot took this approach when they announced Martha Stewart as their keynote speaker for Inbound 2014. It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. Sign Up Now! Sign Up Now! Call them by name.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
    If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. See a pattern?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    Jill Rowley is a keynote speaker, social selling evangelist and marketing advisor to companies including HubSpot, TrackMaven and DataRPM. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason. It’s fishing with spears instead of nets. https://t.co/7DLsBxzgnO.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Hubspot] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    little note or nod of congratulations is always appreciated, and reminds people they're part of a supportive team," explains HubSpot's Director of Content Corey Wainwright. 2) Respond to emails or calls promptly. well, you get the point. That's a ton of time, and can often lead to a ton of silent (or not so silent) frustrations. The lesson?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Hubspot] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. My second job out of college was with an incredible startup political agency called the Glover Park Group. and my life. The lesson? To combat this, try playing Eventbrite Roulette.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Hubspot] How to Keep your School Blog Interesting
    Okay, so you've gathered a lot sources you can use to generate blog topics. (If you really want one more, here's HubSpot's blog topic generator tool.) Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. Education
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] 8 Things to Do Before Interviewing Someone for Your Team
    At Element Three I will review our contacts in HubSpot, our marketing automation software, to see if a candidate has expressed interest in us with a visit to our website to peruse our content, perhaps downloaded some of our resources or even gone so far as to subscribe to our emails. Hiring talent is scary. Twitter and YouTube, yes. Refrain.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    Get your 195+ design templates from HubSpot & Canva today. We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. Facebook, Twitter, and Pinterest templates.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    And if you need a refresher on email nurturing before you dive into the rest of this blog post, check out HubSpot’s Intro to Lead Nurturing Guide ). What gives? There are many factors at play here. Secondly, digital audiences have moved to a news feed style culture of passive information delivery. Even better? Focus on Relationships.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] 20 Tremendous Digital Marketing Stats and Facts
    HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. combined.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Hubspot] 11 Practical Tips for Finishing Your To-Do List Faster
    Here at HubSpot, the blogging team has a daily standup where we come together briefly in the mornings to, among other things, list out what we're working on that day. HubSpot VP of Growth Brian Balfour once said he thinks the worst habit people have is not batching their emails. "Work smarter, not harder.". How is that done? and 5 p.m.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Hubspot] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? It's an exciting time to be a content marketer. But it's also a challenging time. And few things have the power to cut through this noise like data storytelling. Not a data analyst? No worries. Compelling, right?
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Hubspot] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. Studies have shown that stress can make us less productive.
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Hubspot] 7 Powerful Ways to Make Your Emails More Persuasive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively. But emotion is a powerful thing.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Hubspot] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy. This was published by HubSpot. 8. It would just say it was the HubSpot blog and give a feed of posts. But even experts make mistakes, right? Yikes.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Hubspot] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    At HubSpot, we recommend progressive profiling to make our forms easy for people to fill out , while gathering ever-more valuable intelligence about prospects at each and every conversion. A great deal of inbound marketing for schools focuses on gaining the permission to market to someone via email. Let's talk about sign-up forms. Education
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 27, 2016
    [Hubspot] Content and Social Working Together for B2B
    From HubSpot Blog – Marketing. Image Credit:  HubSpot. For every B2B marketer out there, content and social should go together like peanut butter and jelly. Here we have a series of articles that go more into depth on the relationship between content and social media and how to build them up together. From Branding Magazine.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Hubspot] Getting Inbound Buy-In from Your Media Sales Team
    If you’re looking for inbound success stories, take a look at HubSpot’s success stories. A ny marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. It’s time for a change and for sales teams to help lead the charge. Media
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Hubspot] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    That question is, as HubSpot recruiter Emily MacIntyre puts it, "so boring.". Where do you see yourself in five years? But love 'em or hate 'em, those tried-and-true interview questions still make their way into even seasoned interviewers' candidate conversations. No sweat. No tears. Minimal stumbling. Oh woe is you. Be forward thinking.
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Hubspot] 5 Emails Your Association Should Send to Increase Memberships
    For an example from outside of the nonprofit space, take a look at the following message from HubSpot. Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Hubspot] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Push past those instances and don't let the awkwardness build on itself," explains HubSpot's Director of Content Corey Wainwright. 2) Learn to read body language. You can start with the standard, 'Good,' but pivot that into a conversation," explains HubSpot's VP of Marketing Meghan Anderson. Guilty of that, too. But how? Good, and you?"
  • HUBSPOT  |  SUNDAY, JANUARY 24, 2016
    [Hubspot] The Two-Minute Test That'll Help You Prioritize Your Tasks
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We all want to be as efficient as possible, but that can be a challenge -- especially if we have an overwhelming to-do list. How do we determine which tasks on our to-do list are most important? Have two minutes to spare?
  • HUBSPOT  |  SATURDAY, JANUARY 23, 2016
    [Hubspot] Want to Be Productive All Day Long? Start With a Morning Freewrite
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. But if this is the case, how should you start your most precious working hours? Check the clock.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Hubspot] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
    Rebecca Corliss , who leads t eam development and culture for HubSpot's marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you: What kind of manager style do you naturally have/want? Leslie Ye , who writes for HubSpot's Sales Blog, agrees. Was it the example they set?
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Hubspot] 3 Tips to Perfect Handing Off Leads Between Marketing and Admissions
    At HubSpot, we encourage our clients to create SLAs between Marketing and Sales. As education marketers, you're more than a collateral factory for the Admissions department. But do they know that? Sometimes it seems a great divide separates Marketing and Admissions. Admissions complains about lead quality. Crafting the SLA together takes.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Hubspot] 8 Ways to Improve Your Online Content Marketing
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Good question.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Hubspot] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Let's say I chose to browse photos tagged with the HubSpot geotag. When I click "HubSpot" on the menu, I'll see the top and recent posts that were geotagged with "HubSpot.". In the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. Alright.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] The Ever Changing Landscape of B2B Social Media
    According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 Blogging Communications Content Marketing Lead Generation LinkedIn Marketing Sales Social Networks B2B marketing B2B Social Media Hubspot linkedin metrics salesOne thing we can all count on in this crazy world of ours is change.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. At HubSpot, we promote our content on the blog in two ways. For more on how to do that using HubSpot, check out this resource. As marketers, we are always looking for new ways to get more bang for our buck. Who doesn't want that?
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] When It Comes to Email Deliverability, Less Is More
    A few weeks ago, HubSpot deliberately unsubscribed 250,000 people from its marketing blog and reduced its list from 550,000 to 300,000. Not to mention, we tackled our big ‘graymail’ problem: because HubSpot was sending more than four emails to certain segments per day (and who has time to read that many emails from one company these days?).
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] 4 Common Pitfalls of B2B Buyer Personas
    We have one, HubSpot has one, Moz has a lengthy article by Mike King about it. There are a number of guides out there on creating B2B buyer personas. Personas are touted by marketing gurus as being a must have for your content strategy. But if you’re careless, personas can lead you down a bad […].
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] The 4 Deadly Dangers of B2B Buyer Personas
    We have one, HubSpot has one, Moz has a monster 12K word post by Mike King about it. There are scads of guides out there on creating buyer personas. Personas are touted by marketing gurus as being a must have for your content strategy. But if you’re not careful, personas can do more harm than […].
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. It's the best!". The problem?
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Hubspot] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. For some it might be managing time better, setting a schedule, or creating a to-do list every day. I'll show you.
  • HUBSPOT  |  SATURDAY, JANUARY 16, 2016
    [Hubspot] 5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. In my freshman year of high school, I was on the cross-country team. My coach always used to say that the most important thing to remember about running was that the end of the race held as much importance as the beginning.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Hubspot] How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control
    Which types of emails do you find yourself typing out over and over, without really needing to customize them? I, for example, often find myself referring people to HubSpot's guest blogging guidelines page. Managing your email inbox can feel like playing a never-ending game of whack-a-mole. up pop another email. And another one. Ruthlessly.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Hubspot] Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
    Full disclosure: HubSpot is a TinyPulse customer.). 4) Weekdone. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Having trouble attracting and retaining top talent? You're not alone. To start, businesses need a better idea of how happy, fulfilled, challenged, and dedicated employees are.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 13, 2016
    [Hubspot] ICYMI: Round-Up of Marketing Predictions for 2016
    comes from Meaghan Moraes over on HubSpot’s blog. Although some Now that the dust has settled on 2015, we can all breathe a sigh of relief that the season when people trot out their predictions for the coming year also draws to a close. So many predictions, so little time, right? Top 10 Marketing Trends That Will Define 2016. ” 9. 
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Hubspot] 11 Intelligent Examples of Inbound-y Ads in the Real World
    When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. How are your paid ad campaigns? Are you impressed or do you wish you could give them a shot of espresso? If it’s the latter then you should consider making your paid ads inbound-y. 10) Gum Gum.
  • HUBSPOT  |  SATURDAY, JANUARY 9, 2016
    [Hubspot] Are Pessimists More Productive Than Optimists?
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. This post isn’t for the person who wakes up each day holding a list of ideas that are going to shape the future of the world. This post isn’t for daydreamers or optimists. In fact, the results of positive thinkers speak for themselves.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Hubspot] New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]
    At HubSpot, we embrace failure -- it’s often an important step towards success. There are two types of search advertisers: those who have failed and those who are going to. That being said, we don’t ever go out of our way to fall on our face. Check it out as you launch your next search ad campaign to ensure you've covering all the bases.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Hubspot] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Here are some marketing case examples from HubSpot's CMO. As they say, there’s no “I” in “team". but there are a few in “hiring mistake.” And you’ll have nobody to blame but yourself if you make one. Hire well and you’ll have a high performing and happy team. This is why hiring is arguably the most important job of a people manager.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Hubspot] 5 Things Your Customers Wish You Knew About Them
    You already have a lot of data at your fingertips which comes from tools like your CRM database (Salesforce, Sugar CRM, HubSpot CRM, et cetera), Google Analytics and even details from within your Social Media Reporting. Some great marketing automation software with email capabilities to look into are MailChimp, HubSpot and Marketo.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Hubspot] Resolutions Your Publication Should Make in 2016
    If you’re looking for a good resource to point you in the right direction, check out HubSpot’s 2015 Publisher Benchmarks Report. No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed. Remember that downtime is cyclic: it won’t last forever. Over time, email lists become clogged machines.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Hubspot] 88 Expert Content Marketing Posts Worth Another Read
    Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). These writers face the same challenge. Is your Content Boring? Cohen.
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Hubspot] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    Bottomline: the experts over at Hubspot  suggest  a three-prong strategy that starts with publishing on your own platform (like a blog and companion email list) first, then reaching out to industry influencers and journalists (aka earned media), before finally opting for paid promotion through social platforms and other paid placements.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Hubspot] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    HubSpot customers: Did you know HubSpot integrates with Google Docs? Finally, Box integrates with a number of apps you may already use regularly, like HubSpot ( learn more here ), Google Apps, Okta, Slack, and over 1,400 more. Having an idea is one thing; executing on it is another entirely. Price: Free for Basic, $24.99/yr.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Hubspot] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    In a recent post on how effective managers organize their time , HubSpot Marketing Director for Asia Pacific and Japan Ryan Bonnici let me in on his daily lunchtime routine: Every day, he blocks off 12:00–1:00 P.M. But you aren't doing yourself any favors by disregarding your health. One great solution? 10) Do (subtle) workouts at your desk.
  • HUBSPOT  |  SUNDAY, JANUARY 3, 2016
    [Hubspot] A Case for Social Selling: How It Can Increase Revenue, Productivity & More [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet? Bearing buyers’ behavioral changes in mind, social media has become an incredibly powerful tool for sales.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Hubspot] How to Earn Free Press for Your Business When You Have No Connections
    And after being featured on the Dragons' Den, we decided it was time to try to earn a spot on the HubSpot blog. "Is that guy wearing leggings?". "We should start a business selling male leggings.". That's all it took. But after eight hours in the cold, we saw zero sales. So how do you build press for a startup when you have no connections?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Hubspot] How to Develop and Use Personas to Recruit Your Ideal Students
    HubSpot has created a persona template you can use. What are kids looking at when they spend hours a day on their phones? As an education marketer – you want to make sure some of that attention is coming your school's way. How do you attract those eyes to your school's website and blog? It's a fictional representation of your ideal "customer."
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Hubspot] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    Source: HubSpot ). 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? If you answered no, we’re here to help. That’s where these 2016 facts and stats come in. Source: Ragan’s ).
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Hubspot] How to Find the Right Co-Marketing Partner
    Here’s a great video on Buzzsumo’s capabilities and a look into how HubSpot’s own SEO guru Matthew Barby uses the tool. Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. The challenging part of co-marketing all boils down to one thing: your partner.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Hubspot] Busting 12 Myths about Marketing Automation Tools
    Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. You’ve probably experienced marketing automation and didn’t realize it.
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Hubspot] 6 Effective tools for SMB that integrate with your existing SaaS
    Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely.
  • HUBSPOT  |  SATURDAY, DECEMBER 26, 2015
    [Hubspot] A Guide to Active Listening: How to Earn People's Trust Using Your Ears
    This post originally appeared on HubSpot's Sales Blog. Given that HubSpot sells a complex product and methodology that most companies might not know they need (especially in the early days), I added this fourth step to my active listening process. Dan Macadam, another HubSpot sales manager, does this frequently with his team.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings.
  • SALESPREDICT  |  TUESDAY, DECEMBER 22, 2015
    [Hubspot] Get Your Team “Smarketing” with Predictive Lead Scoring
    According to an oft-cited, but elusive Aberdeen Group research report [see Oracle , Hubspot , and MarketingProfs references to it], companies with strong sales and marketing alignment achieve a 20% annual growth rate, while those with poor alignment see a 4% revenue decline. Close your eyes for a minute and picture a crew team. Rely on data.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Hubspot] 12 Awesome HubSpot Resources That Won't Cost You a Dime
    Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos. For free.
  • SYNECORE  |  SUNDAY, DECEMBER 20, 2015
    [Hubspot] Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]
    I bet you’re wondering what the HubSpot Impact Awards are all about? The HubSpot Partner Agency Client Impact Awards are a representation of the best of the best. Well, I’m glad you are because this is our agency submission for the Website Design of the Year. Client : Learners Edge Website : [link] Site Live : July 2015. The Challenge.
  • HUBSPOT  |  SATURDAY, DECEMBER 19, 2015
    [Hubspot] Inside the Mind of a Successful Manager [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. As the saying goes, people don't leave their jobs, they leave their bosses. So if you've been blessed with a teamful of rockstars, you should probably make sure your management style isn't making direct reports anxiously eye the door.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] 10 Books Every Marketer Needs to Have in Their Library
    No one is more at the forefront of inbound marketing than HubSpot’s Brian Halligan and Dharmesh Shah. In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. Ok, no. Chan Kim & Renée Mauborgne.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
    HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it.
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Hubspot] What Can I Learn By Using Marketing Automation Software?
    Lastly, I encourage you to check out this blog by HubSpot for jaw-dropping statistics on marketing automation. Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Return.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Hubspot] Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
    When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Two years later, I realize that I was right to be scared. nothing. Yes, just one. single.
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] The One Marketing Automation Guide You’ll Ever Need?
    Marketing Automation marketo market research pardot marketing automation consultants marketing automation agency marketing automation consultant hubspot trustradius marketing automation buyer's guide marketing technology martechYou can download a free copy (registration required) from the TrustRadius Website. appeared first on The Point.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    With the guidance of HubSpot’s Support Engineers, here is a list of tips and tricks to help prepare your emails for Outlook so you can “protect your corkboard.”. HubSpot Customers: Click here for detailed instructions from within the tool to apply vspace or hspace. As marketers, there’s a story that we know all too well. What happened?
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] 4 Questions to Ask Yourself Before Outsourcing Content
    With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. Do you have a dedicated content resource? Content Creation
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] Content and Karma and Pandas, Oh My
    recommend HubSpot’s excellent post on the subject. Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Hubspot] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    The effectiveness of inbound as a preferred marketing strategy is underscored in the findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome! Feeling overwhelmed? Inbound Marketing.
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [Hubspot] What’s Sales Enablement Got to Do with Demand Generation?
    76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Handing off leads that go nowhere? Confused and frustrated sales teams? Poor customer experience with no continuity? Watching
  • HUBSPOT  |  TUESDAY, DECEMBER 15, 2015
    [Hubspot] Newsletter Optimizations Your Publication Should Make
    For reference, take a look at HubSpot’s recent Digital Publishing Benchmarks Report. For a comprehensive guide on how to utilize A/B testing in email, check out this guide from HubSpot Academy. Here’s why. Study after study says that email is one of the most valuable marketing channels out there. It’s also versatile. The bottom line?
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Hubspot] 18 Brilliant Examples of Holiday Marketing Campaigns
    Their timing couldn't have been better: I received this email from the dating app Hinge on a Thursday, the night before HubSpot's holiday party -- and the night before many other companies chose to have their holiday parties, too. million views on YouTube within a week of posting. 9) HubSpot: #HolidayHub. https://t.co/PTnehlbyrO
  • HUBSPOT  |  SATURDAY, DECEMBER 12, 2015
    [Hubspot] 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? 13) “?”.
  • SALES ENGINE  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] 5 easy steps to building ongoing thought-leadership content
    Hubspot has a decent process for building buyer personas outlined here. 3. The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. Start with a content audit.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] How to Use Data to Create More Relevant Content
    If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Hubspot] Why Your Company Should Hire an Inbound Marketing Agency
    According to research by leading marketing software platform HubSpot, inbound is the preferred marketing strategy regardless of company type; B2B, B2C, nonprofit—everyone’s implementing inbound tactics. These are two of the chief findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Hubspot] How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
    Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. At HubSpot, we call this time "GSD time": Get S Done. Another method? Asana.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 9, 2015
    [Hubspot] Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
    A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands. We're crazy, right? We must be crazy. What gives? Graymail.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Hubspot] 10 To-Do List Tools to Simplify Your Task Management
    Trello is the online project management tool that our blogging team uses here at HubSpot. You know the phrase, "One man's trash is another man's treasure"? That's how I feel about to-do lists. After all, how you track your tasks depends entirely on the person. Is this to-do list for yourself, you and your family, or you and your entire team?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Hubspot] 7 Top Trends to Impact AEC Marketing in 2016
    HubSpot identifies marketing automation as one of the game-changing marketing trends in 2016. 6. According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. Educated and sophisticated buyers now have easy access to research and information through the Internet and other sources.
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