• HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot. 'The typical B2B organization has many unique web pages and content assets. What are Custom Reports? Now to the good stuff! Link Building Campaign Engagement Metrics.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
    If you''re stuck on what to write, you can always use HubSpot''s  Blog Topic Generator. 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. But that''s where lots of us get stuck. What  This list is meant to be a jumping-off point. Social Media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Are You Using Automation Tools to Help in Social Media?
    TweetWhen  – A Hubspot tool that shows what days and times get the most retweets per tweet. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Courtesy of: SurePayroll.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership.  Revenue reporting within HubSpot can help connect the dots. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . 'Want to track your packages with the swipe of your finger? Now you can. Yahoo!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 43 Tweetable Answers to Top Questions About Twitter
    'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.  was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Twitter Questions.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] Is There a Perfect Personality Trait for Inside Sales Reps?
    Our Content Marketing Manager recently pointed me to a post from Hubspot that I felt speaks to this challenge: Are You an Ambivert? 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Take HubSpot''s Marketing Grader, for example. They are also usually in Excel -- here''s what one from HubSpot might look like: 23).Zip
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Hubspot] How to Get 100,000 People to Read Your Blog [Free Ebook]
    You can also tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : Learn how to get 100,000 blog readers in @HubSpot''s latest ebook! 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] This is the week that was: Pitches, Emails and Jelly
    This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today. You won’t look back.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Hubspot] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. Whole Foods Whole Story. Marriott on the Move.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. It seems counterintuitive to send a piece of content to people in your database if you want new people in there, but it’s worked wonders for us at HubSpot. 1) Title. Include Numbers.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) Showers uses Canva to create images in bulk for HubSpot''s campaigns on social. What''s trending right now?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company. Click to tweet! Click to tweet!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    'We''re excited about the recent launch of HubSpot''s first ever U.K. inbound marketing insights revealed 2014 from HubSpot. edition of the State of Inbound: Inbound Insights U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. Our research aims to help marketers in the U.K. as in the U.S.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Hubspot] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    'We''re on a historical blog optimization kick over here on the HubSpot blogging team. We did this by looking at the organic search traffic in HubSpot''s Sources Report. If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) If so, same question as above.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] Nine Practical Guides to Public Speaking and Presentations
    ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Some date back nearly two years, but all are still relevant and useful.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Media Contact: Tyler Lessard. Press Releases
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” The same idea holds true when marketing and selling your products. Quick Review.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Hubspot] How to Write an In-Depth Post in Less Than Two Hours
    know that the HubSpot blog has some great articles on social listening, so I specifically targeted this site in my search. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. An Overview of the Process.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Hubspot] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona. Solution.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Hubspot] Blogging Metrics: What to Measure, How to Measure It, and How Often
    Tools like HubSpot will give you greater intelligence into where specific clicks are coming from , and who exactly is clicking. How to measure it: We use HubSpot''s Page Performance tool , which gives us detailed insights into how to improve every element of a page. IMPACT Branding is a HubSpot Partner located in Wallingford, CT.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Hubspot] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Sales teams use a CRM like Salesforce, Zoho or Netsuite to manage their day-to-day operations; marketing teams have started to adopt marketing automation software solutions like Paradot, Marketo or HubSpot to perform key marketing activities. Our agency has been using Salesforce CRM and HubSpot together for a few years now.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Hubspot] A Look Inside Mashable’s Evolution [Interview]
    HubSpot: How early in Mashable’s life did the leadership decide to expand from its technology roots to become a broad news site, covering everything from life advice to terrorism? HubSpot: What makes a Mashable story “a Mashable story”? HubSpot: Roberts was obviously a huge hire for Mashable. Content Creation
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Hubspot] Web Design 101: How HTML, CSS, and JavaScript Work
    If I were coding this web page from scratch (instead of using the WYSIWG editor in HubSpot''s COS ), I would have started this paragraph with an opening paragraph tag: <p> The "tag" part is denoted by open brackets, and the letter "p" tells the computer that we''re opening a paragraph instead of some other type of content. css) files.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Hubspot] Why Outbound Prospecting Still Matters -- Now More Than Ever
    HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! But wait! Here’s why.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Hubspot] Why You Should Measure New and Mature B2B Blogs Differently
    These days at HubSpot, we''re dealing with both: our mature Marketing Blog (the one you''re reading right now), which has been around for 8 years, and our much newer, one-year-old Sales Blog (which you should also be reading ;-). 'With blogging, success doesn''t happen overnight. know, right? Yes, there''s a strategy. know, right?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Hubspot] 7 Company Blogs We're Seriously Crushin' On
    spoke with the rest of the content team here at HubSpot, and we all confessed the companies we''ve been professionally crushin'' on. 'We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That''s a professional crush. Professional crush alert. Until now. 1) Eat24.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
    to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. HubSpot customers: Learn more about your automatically shortened URLs here.). 'Congratulations! You''ve published a blog post. the hard work is all done, right? Right? Not so fast, my friend. You can use bit.ly
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, OCTOBER 2, 2014
    [Hubspot] The New Sales Competitive Advantage
    Recently, I gave a talk at HubSpot''s big INBOUND14 conference with over 10,000 attendees. 'Constant change. As a seller, that''s your life these days. New products and services. Changing market conditions. Evolving buyer expectations. New positions. Promotions. That''s what I''m speaking about at lots of conferences these days.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Hubspot] A Bigger Marketing Budget May Be an SLA Away
    Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. 'Who knew a single agreement could make such a difference for marketers? Not me. But Marketing needs Sales to do things, too.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Hubspot] 3 Real-Life Examples of Incredibly Successful A/B Tests
    For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. 'Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Hubspot] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    Note: If you''re an Enterprise HubSpot customer, you can run a Revenue Report using a Contacts or Companies Report. If you have HubSpot CRM, there is no setup necessary (and if you don''t have it yet, you can sign up at hubspot.com/sales ). HubSpot customers, here''s what your report would look like: Next Steps. Next Steps.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Hubspot] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. talked to Boston businesses about how they’re using inbound methodology. Their biggest emphasis? Then answer.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] The Great Divide in Content Marketing [Infographic]
    According to HubSpot''s State of Inbound 2014 , marketing teams that are generating positive ROI (i.e. 'As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. Share with us in the comments below! Content Creation
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] 6 Ways to Pull Off Anonymous Personalization People Love
    If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. If you have HubSpot, just create a smart rule and select "Country." If you have HubSpot, you can do this by creating a smart rule, and selecting "Referral Source." So glad you brought that up.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] How to Create a Content Strategy That Actually Drives Organic Traffic
    Apps like HubSpot''s Social Inbox allow you to target precise times to post on social media. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? Let''s get started. Here''s how. Visuals.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [Hubspot] This is the week that was: All things inbound
    He was in the windy city of Boston to see the great and good of Inbound marketing at ‘Hubspot Inbound 14’ Four days’ worth of talks, debates, parties and meetings is a whole lot of information, so this week we created ‘Inbound 14 Crunched’ – a slideshare of all the best facts, stats and quotes from the conference.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Hubspot] Does Your Marketing Strategy Align With Your Goals? A Story
    Pete tells his boss that he recommends they invest in a marketing software like HubSpot to really transform their overall presence. Integrating everything with a software like HubSpot. Impact is a HubSpot Partner Agency located in Wallingford, CT 'This post originally appeared on the Insiders section of Inbound Hub. Blog posts.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Hubspot] Interesting Infographics: Blueprint for The Perfect Blog Post
    source: Hubspot ). 'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Hubspot] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. If you''re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] State of Inbound 2014: The speed read
    'All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. And as interest in inbound continues to pick up pace, you could say HubSpot’s tips and tactics have never been more relevant. Tip: You should be tracking your ROI.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] How to Use New Anonymous Targeting to Get Sales Faster
    This post will delve into what those features look like -- but even if you''re not a HubSpot customer, it should give you some ideas of what you can do with functionality like this on your own sites. HubSpot Lessons 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. 3) Start Small.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] How to Use Data to Make Smarter Marketing Decisions
    HubSpot customers: You can pull an Attribution Report to see what sources are converting the greatest number of people. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. HubSpot customers: You can do this through the Attribution Report as well. the list is never-ending. link].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Hubspot] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? HubSpot customers, we just built this in for you ). 'This is the part where I tell you how bleak it is to be an email marketer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] The Psychology of Color: How It Affects the Way We Buy [Infographic]
    When we did a button color test here at HubSpot, we found that a red CTA button outperformed a green CTA button by 21%. 'Humans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. That''s the power of color in marketing. B testing Design
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] A Simple Guide for an Effective Inbound Call Strategy
    HubSpot customers: SnapEngage integrates directly with HubSpot. But that being said, the two can easily go hand-in-hand. With mobile phones becoming much more than a calling device, it’s easy to forget how important the voice channel is for your customers’ experience as well as for growing your business. Learn more here.).
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] A Quiz: Test Your Content Marketing and Blog Writing Knowledge
    As writer Ginny Soskey at  Hubspot blog  points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? 'Quality blog posts  are key to your business getting found on the Web. What is quality content?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    'At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. contact-form] Filed under: CRM , Hubspot , Salesforce.com. CRM Hubspot Salesforce.com It is World War 3.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Hubspot] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Training.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Hubspot] A 7-Step Process for Building a Blog Content Backlog
    You can schedule your content in an editorial calendar, like the new HubSpot Calendar. Using the HubSpot Calendar, you can schedule content, assign tasks, and organize all of your marketing assets including your blog, email, landing pages, and social messages. 'The more you blog, the more traffic you drive to your site. Generate leads?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Hubspot] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    Check out this SlideShare created by HubSpot''s Melissa Obleada -- and, below it, you''ll find the five core themes that emerged from the conference overall. Key Takeaways from INBOUND 2014 from HubSpot. 'Okay, I’ll admit it. INBOUND can be overwhelming. Well, we’re here to help! Core Themes From INBOUND14. Be bold.”
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. Intralinks. Over 99% of.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    Thankfully, my worries were quickly quelled once I started at HubSpot. '“She’s going to the dark side.” ” That’s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. are they right? Did I just sell out? Not all that different.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    HubSpot. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? 33 Tweetable LinkedIn Tips. — Ethos3.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Dharmesh Shah (Co-Founder and CTO, HubSpot ). 'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Be A Deeply Disagreeable Person. million.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] This is the week that was: #inbound14
    Goes to our very own Andy McKay who provided a daily round up of the HubSpot Inbound conference all the way from the US of A. 'A round up of the great and good in B2B marketing. Like these: Marketing trend of the week. There is always a lot of interest in how marketers are looking to split their budget. Read the article. Take a look. Enjoy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? We tested this possibility by comparing responses from HubSpot customers to non-customers. Don’t know. See below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] A report from the epicenter of content marketing conferences
    'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Content Marketing content marketing content marketing conferences content marketing world hubspot inbound Inbound featured Martha Stewart.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Hubspot] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. The new post-level stats breakdown in HubSpot''s Calls-to-Action App has also been invaluable for understanding the performance of specific CTAs on specific blog posts.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Hubspot] How High-Profile Professionals Stay Calm Under Pressure
    Here''s how a few high profile professionals, including some of HubSpot''s executive team, keep cool under high pressure. Chief Revenue Officer, HubSpot Inbound Sales Division. Co-Founder & CTO, HubSpot. VP Operations, HubSpot. CMO, HubSpot. As long as the stress isn''t prolonged, it''s harmless.". Steve Jobs.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 18, 2014
    [Hubspot] "In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September
    This was what Martha Stewart told us in her keynote that opened the final day of HubSpot''s Inbound 2014 conference. The HubSpot team''s enthusiasm and hospitality has been outstanding and much appreciated. '"The internet hasn''t simplified anything. It''s made everything much more complicated". agree with her. It is complicated.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Hubspot] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    After lunch, HubsPot''s VP of content, Joe Chernov talked us through the recent "state of Inbound" document. Tomorrow, Thursday is the final day of HubSpot and everyone needs to face up to going back their real lives. 'Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). Conscientious. Disagreeable (i.e.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Hubspot] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Check out this video interview with best-selling author David Meerman Scott and HubSpot CEO Brian Halligan to find out the answers to these questions and more. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Hubspot] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. The foolproof playbook on "How to Launch & Grow A Business Blog" [link] via @hubspot ( Click To Tweet! ).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Hubspot] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    'Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year. To that end, here''s what we''ve added into the HubSpot Marketing Platform.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Hubspot] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. This point was echoed by Dharmesh Shah and Brian Halligan (co-founders of HubSpot) in their joint keynote which finished the afternoon before HubSpot happy hour. The key one being a new CRM system - free for HubSpot users.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] INBOUND2014 – Leaders Set the Tone
    This year’s annual event held by HubSpot has moved from Boston’s Hynes Convention Center to the Boston Convention and Exhibitor Center in South Boston…they needed to move to accommodate the 10,000 plus attendees. Blog Hubspot INBOUND14 leadership model behavior Simon Sinek vision However, it was a lie. Not a good example of leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] HubSpot Jumps into the CRM Marketplace
    'Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] HubSpot Reveals New Tools to Accelerate Sales
    'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. An Insiders Look at HubSpot’s New CRM Tools. big time-saver. Click to Tweet!
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    According to HubSpot , a survey from Google’s Think Insights reports that 61% of users stated they would leave a website if they don’t immediately see what they are looking for. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. to 10.1
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Hubspot] "Don't listen to so-called experts" HubSpot Inbound 2014 - Monday 15th September
    'After many months in the planning, today saw the start of HubSpot''s annual ''Inbound'' conference in Boston. While the conference begins for real tomorrow, today was a chance for everyone to register, for all HubSpot partners to come together and for early-comers to hear "Lessons from Steve Jobs" by former Apple evangelist, Guy Kawasaki.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Hubspot] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    realized I was depending on inbound marketing 100% and my advice is to ignore Hubspot’s advice. 'I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too. There were some long slow periods too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Hubspot] 6 Essential Social Media Lessons From Top Executives
    Brian Halligan, CEO and Co-Founder of HubSpot. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not. ” - Brian Halligan, HubSpot Co-Founder and CEO. Mike Volpe , CMO, HubSpot. Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Hubspot] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ".
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Hubspot] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    If you’re a HubSpot customer, this is all built into the software.). If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.). 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. 1) Your Logo as Your Avatar.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Hubspot] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. 'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. Try this.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Hubspot] This is the week that was: Pixels of Furry
    This week HubSpot released its annual report on the state of inbound marketing in 2014. 'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. Report of the week. Enjoy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Hubspot] 6 Tools That Make Collaboration Way Easier
    at Club Inbound and in the HubSpot Deep Dive sessions to see join.me 'It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Often people will cite routines as the answer. They swear by waking up at 4:38 a.m. But little routines like those don''t really work for groups.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Hubspot] Experts Tell All: The 20 Laws of Sales & Marketing
    ”- Dharmesh Shah, Co-founder & CTO, HubSpot (Click to Tweet). 'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. The problem is, ''get inspired'' never seems to make it on to our to-do lists. that are sure to inspire.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Hubspot] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    Thus, we’ll just start with some basic questions to answer as laid out in the post 9 Questions You Need to Ask When Developing Buyer Personas via HubSpot: What is their job description? HubSpot customers: Social Inbox has you covered here.). 'This post originally appeared on the Insiders section of Inbound Hub. End of story.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Hubspot] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. 'Properly engaging in conversations with someone is the most important part of developing a relationship. When building relationships, content and context are key. 1) Remember the Little Things Count. to about 7%.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Hubspot] What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]
    'There are a ton of stereotypes out there about Millennials in the workplace. They''re eager and entitled." They''re over-connected multi-taskers that can text faster than they can speak." They''re tough to manage, especially if you''re from a different generation.". So, what is it really like to manage Millennials, and how can leaders do it better?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Hubspot] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hubspot’s study found it took 9 touches to reach the point of diminishing returns. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Hubspot] What are the boundaries of inbound marketing?
    The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach. Or does it? Is that possible? Z.E.R.O.:
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Hubspot] The 5 "Must Haves" To Ignite A Lead Generation Blog
    As the attached chart from HubSpot’s State of Inbound Marketing report indicates, frequent and consistent blogging pays bid dividends. 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 7, 2014
    [Hubspot] How to Send Follow-Up Emails [Free Templates]
    Fortunately, Michael Pici of Signals by HubSpot and Bryan Kreuzberger of Breakthrough Email have invested vast amounts of time perfecting the art of following up. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. You have a meeting but the prospect went cold after.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Hubspot] A Beginners Guide to Inbound Marketing
    In the B2B world, Hubspot is recognized as one of the top marketing technology brands. As the purveyor of the “ Attract, Convert, Close, Delight ” framework for inbound marketing, Hubspot knows a thing or two about successful inbound strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Hubspot] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. Desig
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Hubspot] How to Quell a Social Media Nightmare
    Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. In the face of a social media slip-up, HubSpot Director of Media and Analyst Relations Katie Burke suggests following this three-step process: Ask yourself whether this is a real crisis. 'A sinking feeling in your gut. Quickly.).
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Hubspot] Welcoming Augmented Reality to the Digital Marketing Team
    In this digital age, we can always rely on the constant change of digital technology to keep us on our toes (Anybody else excited for Hubspot''s mystery release on September 9 th ?). 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Hubspot] The True Stories Behind the Web's Coolest Content
    Section 6: Culture Code (HubSpot). HubSpot wanted to identify the traits that would make an employee successful in their company. Where did the inspiration for HubSpot’s Culture Code come from? The deck addressed the question: What are the attributes that make someone more likely to succeed at HubSpot? Hammer.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Hubspot] How IBM Used Inbound Marketing to Thrive in the Digital Age
    As defined by inbound pioneers Hubspot, inbound marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Those that do evolve survive, some even thrive. Just ask IBM. IBM and Inbound.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Hubspot] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Use the proper social monitoring tools like HubSpot’s Social Inbox to help discover and participate in the right conversations -- and then when you are participating in the conversation, make sure you''re doing plenty of listening. 'Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Hubspot] 10 Super Tips for Managing Freelance Writers
    For more information, we like  HubSpot’s tips on hiring to the best of your advantage. 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Everyone’s using freelance writers.  If not, no worries.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Hubspot] 20 Amazing Examples Of Brand Content Marketing Hubs
    Hubspot. Hubspot has been a shining example of content marketing almost from the very beginning. The mantra at the heart of the Hubspot approach: answer all your customers’ questions. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.
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