• PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). We all know that website traffic doesn’t necessarily immediately translate into paying customers. Most online visitors don’t convert from the get-go, as some prospects need more time before moving further along the sales funnel. Attract. Convert. Close.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] Busted! 23 Marketing Myths Held By (Some) Industries
    In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. Don’t get us wrong. This myth is actually backwards.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Hubspot] The Complete Guide to Instagram Advertising [Ebook]
    To help you learn more about how to effectively advertise on Instagram, HubSpot teamed up with Iconosquare to bring you The Essential Guide to Instagram Advertising. As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. That's a whole lot of action.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Hubspot] Copywriting: The Ultimate Guide
    How To Write A Marketing Email: 10 Tips For Writing Compelling Email Copy | Hubspot. Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Chapter 6: Copywriting Tools.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. not, HubSpot’s editorial calendar template is a decent. night.
    [Hubspot] Content Marketing Playbook: Strategy and Roadmap
    Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Hubspot] The Ultimate Guide to Social & PR Branding [Free Toolkit]
    That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Sure is a lot to keep up with, huh?
    [Hubspot] Top 10 Advantages of Online Marketing for Professional Services
    study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. Online marketing is growing in popularity – and importance. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Hubspot] How to Write a Great Email Signature: 9 Tips With Real Examples
    You can use HubSpot's free Email Signature Generator to make your own professional email signature template and easily add it to your email provider. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account. Even better? That's super fast.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Hubspot] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    Enter HubSpot’s pitch-off competition for a chance to pitch your business on-stage at #INBOUND16 in front of thousands of marketing and sales professionals, early-adopters, techies, and our panel of all-star judges. A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. Right?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Hubspot] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    At HubSpot, orange is our favorite color. When it comes down to it, design is all about making choices. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity. That's just not the way it works. Want to learn more? Think of your computer files and folders. Image Credit: Unilever.
    [Hubspot] What the Avengers Can Teach Us About Divisible Content
    HubSpot, for instance,  published a story in 2012 about misleading SEO myths. Last summer, HubSpot covered the importance of  mobile optimization in relation to Google’s new algorithms. More important, though, is how HubSpot repackages an old story with new information to create an original asset. The goals are similar.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Hubspot] Data Journalism: A Simple Guide for Marketers
    HubSpot Research. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. If you're not familiar with the concept of data journalism, you're not out of luck.
  • SNAPAPP  |  TUESDAY, JUNE 21, 2016
    [Hubspot] Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions 994%
    Find out if your tests reach statistical significance with this handy CRO calculator , by SnapApp and Leadin by HubSpot!  .  . Your website is an incredibly powerful conversion channel – unless no one is converting. Running marketing experiments isn’t just for data scientists. How I decided how many variations to include. Shame!). Hooray!
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Hubspot] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." So, it may be best to do this. just can't win.".
    [Hubspot] Microsoft buys LinkedIn: the largest martech acquisition in history?
    The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. But it’s not entirely dissimilar either, in spirit or tactic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Hubspot] The Anatomy of a Search-Friendly URL [Infographic]
    Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years. That's well worth the minute (tops) that it takes to optimize it. Want more tips? SEO Content Marketing Blog Daily IGS
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Hubspot] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    HubSpot. Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. Stop missing out on 99% of your website traffic from.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Hubspot] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. Here are seven creative ways to increase your blog subscriptions.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Hubspot] Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
    This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. One Grand-Prize Winner will receive our grand prize of: One year of HubSpot Enterprise software for FREE. Now it could be your turn. Think Shark Tank.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. Consolidation Versus Integration of Predictive Intelligence Platforms.
    [Hubspot] How To Build Landing Pages That Convert
    According to  HubSpot , a one-second delay in page load time can result in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. HubSpot recommends using contrasting colors to direct the reader’s’ eye to the CTA. Though anyone can create a landing page, not everyone can do it well.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    And, in terms of where I want them to laugh, it’s like, “Oh, it’s been a while. I’ve been talking about HubSpot’s study for a paragraph or two. Everybody loves to laugh, right? We’ve all had that movie, a TV show, a book, or an article that could always make us double over in laughter – for me, that’s The Office. Comedy is powerful.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    This month, HubSpot Academy and Buffer are presenting a live Google Hangout featuring HubSpot's Social Media Manager, Chelsea Hunersen , and HubSpot Academy's Social Media Professor Markiesha Ollison to explore how they're thinking about social media marketing in 2017 and beyond. Instagram? Snapchat? Facebook Messenger?
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Hubspot] Why traditional marketing tactics are no longer effective
    Opentopic blog >> opentopic.com While inbound marketing is on the rise in Asia, marketers in the region are still more likely to use outbound marketing compared to their global counterparts, says Jeetu Mahtani, the managing director of international operations at HubSpot. Marketing ROI Cmo marketing roi
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Hubspot] 3 Elements For Building Better Landing Pages
    Hubspot recommends somewhere between three and seven fields on a landing page form. “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page? Visual Hierarchy-. Be bold.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Hubspot] How to Run an Instagram Contest: A 10-Step Guide
    HubSpot customers: You can set up a custom Stream in your Social Monitoring tool to keep tabs on a specific hashtag. With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Check it out.
    [Hubspot] The 24 Best Online Writing Tools and Apps
    Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: Hubspot, Quick Sprout, Rebekah Radice, Robbie Richards. Showcase reviews: HubSpot.
    [Hubspot] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. It's also one foundation of the MadTech vision I offered last year.
    [Hubspot] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ. At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Hubspot] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Finally, we have Corey Wainwright, who's the director of content here at HubSpot. So what?
    [Hubspot] Should your content generate leads or relationships?
    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. “Are you sure that’s the right goal?”
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Hubspot] The Top 5 Free Digital Marketing Certifications in 2016
    Probably a good idea to study for this one as well. 3) HubSpot Inbound Marketing Training. Go on over to HubSpot today and start working towards your own certification. Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. billion in 2015. Careers
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. Maybe a little excited? So, what about B2B?
    [Hubspot] 5 Techniques with the Greatest Return on Marketing Investment
    According to HubSpot, 75% of users never scroll past the first page of search results. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Most recently, we published our first annual High Growth Study of 526 professional services firms. The Return on Marketing Investment Calculation. How Hinge Can Help.
    [Hubspot] A Milestone in the Inbound Journey: HubSpot Turns 10
    Just ten years ago, we founded HubSpot and set out to make the world more inbound. Without you, there is no HubSpot. That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business.
    [Hubspot] Is Inbound Marketing a Waste Of Time and Money?
    Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strategic use of content in lead generation and sales. Opentopic blog >> smallbiztrends.com Need to figure out whether inbound marketing fits in your marketing mix? The concept.
    [Hubspot] Six methods for smarter marketing segmentation
    Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. You’re not doing enough of it. Delete outdated data.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Hubspot] Let’s Make a Deal: Social Selling Technology
    If you’re one of the marketers or salespersons that hasn’t caught the social selling bug yet, Hubspot provides a spot on definition of this revolutionary sales practice. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. Needless to say, social selling is catching on.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Hubspot] 10 Ways to Create Great Inbound Content for Your Association
    Check out HubSpot’s experiment on blog post frequency here. 8) Consider Both Reactive and Evergreen Content. Use a content program like Teamup or the HubSpot content calendar to keep track of posts. We delved deep into how inbound marketing can help nonprofits grow membership bases in our new ebook with HubSpot, Sign Me Up!
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Hubspot] 17 Data Visualization Tools & Resources You Should Bookmark
    HubSpot customers: You can also do this in Social Inbox. Since it’s made specifically with marketers in mind, it does a great job of keeping you up-to-date on the latest information you need to know. 7) HubSpot Research. Another great resource for free marketing, sales, and business data is our very own HubSpot Research.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Hubspot] How to Find Great Writers: 6 Places to Start Your Search
    This is actually how I ended up writing a post for HubSpot a few years ago: As a blogger, it’s pretty flattering when someone brings up something small you randomly shared months ago, so this guest blogging invitation tends to stand out in a writer’s memory. In short: Working with guest contributors can deliver a ton of benefits. Start there.
    [Hubspot] Mi6 Agency’s Top Charts for June 2016
    Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers. The data provides a benchmark to measure against (as a HubSpot client or on your own), but it also revealed a few surprises. Week of May 30th. Sources.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. Death to Stock.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Hubspot] How to Generate More Engagement (Without Creating More Content)
    HubSpot has a great guide on historical optimization – check it out here. Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. if it exceeds a certain standard.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Hubspot] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    Between the two dots, you'll find the domain name (HubSpot). For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Example: www.hubspot.com. Who has one?
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Hubspot] 4 Techniques to Optimize Your Nonprofit Newsletter
    To accommodate for small screens, HubSpot recommends using 14 px as a minimum font size for body copy, and 22 px for headlines. The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. The key is to send consistent, relevant content often enough to stay top of mind without annoying readers. Brevity is also key.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Hubspot] The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]
    To help you navigate this complex relationship, HubSpot has teamed up with Prezi to bring you The Essential Sales and Marketing Alignment Kit. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. template for service-level agreements (SLA) between marketing and sales.
    [Hubspot] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    HubSpot: "Coffee with coworkers make Friday mornings that much brighter. At the end of the day, Instagram is all about the visuals. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content. The lesson? Don't rush the process.
  • FATHOM  |  TUESDAY, MAY 31, 2016
    [Hubspot] Where Does Public Relations Fit in the Marketing Technology Landscape?
    For example, Hubspot considers these the top ‘must know’ statistics for PR professionals: The average American attention span in 2013 was 8 seconds. Public relations and marketing are two sides of the same coin. Accordingly, these areas have had a little bit of sibling rivalry for a long time. Actionable Marketing Guide ). More than 1.2
    [Hubspot] The disruptive effects of accelerating waves of marketing technology
    Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV , which will be covering this topic with David Raab on June 10.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Hubspot] The Beginner’s Guide to Designing Marketing Experiments
    In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Double.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Double.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Hubspot] The 23 Best Content Ideation Tools
    Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. ” — B2B PR Sense Blog.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Hubspot] 10 Free Apps Worth Checking Out on the Google App Marketplace
    And as of this week, you can even find HubSpot CRM there. Find it on the Google Apps Marketplace]. 8) HubSpot CRM. HubSpot CRM keeps track of all of your contacts (prospects, customers, and past customers) and their interactions with your company across the buyer’s journey. Just take a scroll through Google's Apps Marketplace.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Hubspot] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. However, not all of your online searches will yield helpful results. But never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Hubspot] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. However, not all of your online searches will yield helpful results. But never fear!
  • OPENTOPIC  |  SATURDAY, MAY 28, 2016
    [Hubspot] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Hubspot] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. 2) Speaking.io. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Harsh feedback. Period.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. At HubSpot, the marketing team receives a lead generation dashboard at noon each day with month-to-date data. As marketers, it's pivotal that we measure our work.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Hubspot] Why Improv Comedy Is the Next Big Marketing Trend
    Hubspot CMO Kipp Bodnar is one marketing employee who believes the unorthodox training has impacted him in the professional world. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. “What do you do?” ” she says. ” The Second City.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Hubspot] 9 Questions to Ask Before Creating Another Social Media Account
    At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Don't have personas yet?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. This type of promotion is more light touch and cheaper.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] 7 New Twitter Features You May Have Missed
    That said, images are a boon for interactivity on your tweets: HubSpot conducted a study and found that tweets with images resulted in 18% more clickthroughs and 150% more retweets. Image Credit: HubSpot & MDM. In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. No small portion.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill? Books?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Hubspot] How to Design and Validate CRO Experiments [Free Template + Calculator]
    If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments! Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it? That's a huge impact.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Hubspot] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Hubspot] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. About Infer.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Hubspot] 14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
    At last year's INBOUND event , we announced the ability to build and optimize ads right inside of HubSpot. HubSpot. This was a tough decision, and we did some soul searching about it. While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Hubspot] 7 Helpful Resources Every Email Marketer Should Bookmark
    No math required. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. When you send an email to that address, the Email Deliverability Test will provide you with a deliverability percentage (see screenshot below for example). 7) HubSpot Research. And best of all, we're always updating HubSpot Research with fresh findings.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    In fact, you can see a HubSpot writeup their experience with our product. This wouldn't have been possible if we didn't already have a HubSpot integration. During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. Want ROI?
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Hubspot] Getting to the Heart of It: CRM Technology
    Hubspot. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating. Now, though, CRM is more streamlined and efficient, thanks to developing technologies. Popular CRM Tools. Microsoft Dynamics. Oracle. SugarCRM. Why CRM? BigContacts ). Where Is CRM Going? Conclusion.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Hubspot] The A/B Testing Checklist You'll Want to Bookmark
    If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable). omething that works for one company may not necessarily work for another.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Hubspot] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Hubspot] The 14 Best Content Planning and Research Tools
    Showcase reviews:  HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. There are also a number of tools that can be helpful with both content ideation and research. Siasat.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] How to Upgrade Your B2B Marketing Strategy with AdWords
    And with HubSpot's Ads Add-On , it's easy to manage both content and AdWords campaigns in one platform. Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. Win-win!
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] 49 of the Best Snapchat Drawings We've Ever Seen
    And read this blog post to learn more about how to use Snapchat , including a detailed look into HubSpot's own Snapchat strategy.). For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. And some of them are really darn good at it.
    [Hubspot] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Hubspot] 11 of the Best Slack Apps & Integrations to Try
    P.S. We'd love for you to join HubSpot's open Slack team, #inbounding. These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. The Slack App Directory is the best place to find apps and integrations you can connect to Slack. Simple.
    [Hubspot] Overcome New Customer Acquisition Challenges with Inbound Marketing
    According to Hubspot, inbound marketing costs 62 percent less per lead and generates three times as many leads. Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. One reason for this is the complexity involved with knowing how much to invest to attract the right audience. B2B Marketing
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Hubspot] May Release 5.41: Studio Enhancements + Future Features
    Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon. This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Hubspot] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. Point and shoot! Add Friends.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Hubspot] How to Figure Out the Next Step in Your Career [Quiz]
    To help you plan confidently for your next five years, HubSpot has launched a brand new career assessment called The Next Five. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. To say the least, career development is complicated.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    This could be something like WordPress or built into a multi-solution system like Hubspot. Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. That’s why we created this series.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Hubspot] How to Use Facebook Live: A Complete Guide
    Here's a tip from HubSpot's social media manager Chelsea Hunersen. In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Image Credit: Facebook. Voilà!
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Hubspot] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot. As HubSpot's principle optimization marketer, Pam currently manages large-scale projects relating to CRO and SEO (with an expertise in blog/content optimization) on the HubSpot marketing team's new optimization team. Looking to learn more about your audience?
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Hubspot] LinkedIn for B2B Marketing and Sales: What’s Missing?
    That’s why it came as a surprise to me what the State of Inbound Sales Report 2014 (Hubspot) revealed. As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. No surprise there. You bet!
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Hubspot] How to Have a Super Productive Weekend: 12 Helpful Tips
    Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly. "I try to leave my house as early as possible," says Leslie Ye , writer and editor for HubSpot's Sales Blog. This one comes from Ginny Soskey , who manages HubSpot's Marketing Blog. Check out the list below for some ideas.
    [Hubspot] Outsourcing Expert B2B Content? Focus on Business Problems
    If you’ve been watching Hubspot’s statistics about publishing frequencies where they suggest that 16 posts per month (4/week) yields 5.3 One of the biggest complaints we hear about outsourcing B2B content is that what they get back is often substandard and unusable. Content for Lead Generation Should Focus on Business Problems, Not Solutions.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Hubspot] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. But it's one well worth taking. Google loves blogs with a steady flow of engaging content. Great.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] 15 Facts to Know About Bottom of the Funnel Marketing
    Hubspot. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Are there remaining questions that need answered? Alinean. 6.
    [Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Opentopic blog >> blog.hubspot.com Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. Marketing Technology Cmo undefined
    [Hubspot] The Fallacy of Inbound Versus Outbound
    That helps explain why Inbound marketing, popularized by software company HubSpot and others, has grown in popularity. The inbound side is about creating content where you become the New York Times of your industry,” said Mike Volpe , the former CMO at HubSpot, during a recent webinar hosted by the event management firm Attend.
    [Hubspot] 10 Ways to Boost Your B2B Content Shares
    It is important to remember this is still a set of some of the most popular B2B blogs including Hubspot, QuickSprout and Search Engine Land. For example, a recent survey we did of 124,876 articles from Hubspot B2B customer sites found that the average (mean) shares of a B2B post were 69 and to be in the top 25% you needed just 56 shares.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] The New Manager's Guide to Effective Leadership
    Register now for HubSpot’s new career growth assessment and we'll notify you when it's ready.). Congratulations! You’ve recently been promoted to a new position as a manager. You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this? Find Your Leadership Style.
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