[Hubspot] Why the First Rule of Culture Is Misguided [SlideShare]
    'Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Using HubSpot as a guinea pig, we exposed the internal workings of our team and told the world what motivates us and what makes us tick. every time.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Hubspot] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Hubspot] The Right Way to Answer a Work Email
    used to run our email marketing at HubSpot, and sometimes people still ask me email marketing questions. Here are some ready-made tweets: Click to tweet: How to Effectively Answer Email (Without Wasting Anyone''s Time) - [link] by @DianaUrban at @HubSpot. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Hubspot] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. See all that and more in this week''s HubSpot content roundup. Social Medi
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Your Customers Are Calling You. Are You Picking Up?
    If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] How to Write Survey Questions: 7 Things NOT to Do
    To help you master survey writing, SurveyMonkey and HubSpot put their heads together to create a guide and workbook that will walk you through five questions you need to ask yourself before writing a successful survey, and do''s and don''ts for writing sound survey questions. 'Writing a survey from scratch is no walk in the park.
    [Hubspot] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Image source. Fact Check.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    5) HubSpot. In fact, here''s HubSpot''s very first blog post , which elaborates on that exact topic.) Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. Tweet about HubSpot. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better.
    [Hubspot] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014. Here''s an example of how we''ve promoted a recent Partner event at HubSpot HQ: Kicking off Partner Day at HubSpot! — HubSpot (@HubSpot) April 8, 2014.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Hubspot] Content ROI Is a Myth
    HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success.
    [Hubspot] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
    [Hubspot] 70 New (Really) Marketing Automation Stats
    HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.). The Stats.
    [Hubspot] 70 New (Really) Marketing Automation Stats
    HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.). The Stats.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Hubspot] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. But the question is. are readers noticing your blog''s CTAs? Oh, the horror.) <!--
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Hubspot] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    Something had to be done about the look of our emails, so I put on my detective hat and consulted with the HubSpot product developers about how we could make our emails look as great as those of Etsy, Crate & Barrel, Joss & Main, and LivingSocial in this new layout. See that little guy called out in the bottom right corner?
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Hubspot] What to Do When Your Twitter Account Gets Hacked
    Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. For example, any of HubSpot''s customers can use our hub.am 'It can happen to anyone. How to Know When You''ve Been Hacked.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    'This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Read This. Inbound Marketing
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Work Less and Accomplish More: Career Principles to Live By
    HubSpot has what they call SMART goals and FranklinCovey has Wildly Important Goals. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. Only 30.8% 1) Goal-Setting. They never do.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Get More Leads by Optimizing Your Website Images
    For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages. How does an image''s file size impact lead gen? It''s pretty simple. to 35.6%. That''s way too big.
    [Hubspot] Better Blog Writing: Getting Hooked by Your Own Hook
    This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors. 'It must have been the coffee. But there I was at 5 a.m. The client needed a post that day, and I needed to write and edit what she’d given me quickly.
    [Hubspot] How to Tweet Around the Clock Without Being on Twitter 24/7
    There are plenty of tools out there to help you tweet more efficiently -- HubSpot''s social inbox, HootSuite, Buffer, the list goes on. Regardless of whether you choose HubSpot or some other social sharing tool, the goal is to save time and become more efficient by: Automating tweets for content you create. Scheduling Out Your Tweets.
    [Hubspot] 30 Killer Resources to Learn Content Marketing
    However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! 'Image credit Adobe. Content Marketing Made Easy.
    [Hubspot] The Hidden Costs of Creative Work (and How to Budget for Them)
    it was the feedback from HubSpot’s head of creative & design, Keith Frankel , that helped me come up with the list of expenses below. In the past two years, HubSpot''s Brand & Buzz team has recorded more than 50 terabytes of video. 'Ever take an educated guess at something, only to find out that you were way, way off?
    [Hubspot] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    HubSpot , Marketo ). Matix and funnel graphics courtesy of HubSpot 'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues. While Marketing can view Sales as lazy and incompetent.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Hubspot] 3 Cutting-Edge Examples of Website Personalization
    After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Lynton Web is an inbound marketing agency and HubSpot partner headquartered in Houston, Texas.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Hubspot] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    HubSpot - SprocketVision. 'April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Hubspot] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. This post offers some little confessions from the full-time bloggers at HubSpot. 'It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. Educational Content.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
    Here’s an example: Let’s say you’re looking through your HubSpot data and are checking out which of your site pages your contacts have viewed. 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? The secret to how all of this works?
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Here''s a quick snapshot of the tool so you can see it yourself: I''m looking forward to using this tool to get content inspiration for blog posts -- and if I were running HubSpot''s social accounts, I''d use it to find engaging content to share on LinkedIn and other social networks. You''ve got to grow a business after all. PT/2 p.m.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. 'Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? Maybe it is. nobodycares.
    [Hubspot] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! 5) Use HubSpot''s SEO Panel. If you are a HubSpot customer using the COS blog, you may have seen a recent addition to your blogging tool, the SEO panel. And what do these animals have to do with search engine optimization?).
    [Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
    The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. 'Are you pretty clueless when it comes to Google+? billion people as members.
    [Hubspot] 6 Ways Social Data Can Inform Your Marketing Strategy
    HubSpot''s Social Inbox tool helps to sort through the clutter to bring you the important data - colour-coded - to make it really easy to spot important social conversations from your prospects, leads, and customers, and use that data to inform your strategy. 'Social media has historically been a great conversational tool for businesses.
  • WRITTENT  |  TUESDAY, MARCH 25, 2014
    [Hubspot] 5 Tricks to Win the Visual Content Game
    In a button color test run by Hubspot on the home page of Performable, the winner was a red button with 21% increase in conversions. 'How do you feel about most of the websites you come across online? Can you tell why you like them? People are visual. Many even decide on a purchase based on what they see. know you are in the game to win.
    [Hubspot] I’m your customer? Do you really know me?
    Hubspot is right. 'You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have? What do I like to do in my spare time? What kind of music do I like? That’s why buyer personas are so important today. What do you think?
    [Hubspot] The Top 9 Components of the Perfect Landing Page
    In fact : Companies with 40 or more landing pages generate 12 times more leads compared to companies with five or less landing pages (HubSpot). Companies with 30 or more landing pages generate 7 times more leads compared to companies with 10 or less landing pages (HubSpot). Starting at the top…. Headline. and why? Image or Video.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Hubspot] How to Use Infographics to Get Leads From Your Website
    With certain blogging platforms like HubSpot , social sharing buttons will be added to each of your blog posts by default. 'Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people''s attention. But did you know they can also get you more leads? Here''s how.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Hubspot] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    'This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. This blog post offers some insight from a HubSpot sales rep into how you can use timely trigger events to help improve your close rates.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Hubspot] The Next Big Thing in Fundraising: Monthly Giving Programs
    Charity: water recruited HubSpot (and myself) to be one of the founding members of Pipeline, sending an email that said "something big is in the works" about a week and a half before the public launch. '75% of your new donors will not give next year. You heard me correctly. This is where monthly or recurring giving comes into play. nonprofi
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Hubspot] #FirstTweet: Proof That You Should Be Open to New Social Networks
    If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. 'Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. Or tweet?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? They’ll be able to come in, ask many questions, identify the company goals and then say something like… “The marketing engine infrastructure should be built on SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, Authority Rank, and Unbounce.”
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). 'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
    [Hubspot] 8 dead easy steps for writing a blog in less than an hour
    'Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Create Subheadings.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
    [Hubspot] How Marketers Can Get More Respect and Love
    'Though I''ve never had the word "marketing" in my job title and it hasn''t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. Now, marketing is measurable.
    [Hubspot] The CEO vs. Content Marketing: Balancing the Conflict
    Companies like Hubspot disagree with us. This means, essentially, that when you are a $60M company like Hubspot, you no longer need to call every lead. 'There is an inescapable conflict in every company--the CEO''s needs vs. content marketing best practices. Content Marketing Best Practices. It turns people off. Focus on education.
    [Hubspot] From Vague to Valuable: Putting Buyer Personas to Work
    Something we’ve found to work particularly well at HubSpot that has formed the basis for our segmentation strategy (and our tools) is segmenting by both persona and lifecycle stage. '“You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years.
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. 'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Hubspot] 8 Brilliant Landing Page Examples You Need to See
    Full disclosure: IMPACT is a HubSpot partner -- but that''s not why they''re included here. 'Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 1) Unbounce. 2) IMPACT.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] Career-Changing Advice Your Boss Wishes You Knew
    With fantastic training tools like those offered in the HubSpot Knowledge Base , new hires can get up to speed very quickly. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Sure, you know your boss better than I do. But I do know how bosses think. How to Earn Trust.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Integrate Email Campaigns With the Rest of Your Marketing
    You can do that right in HubSpot if we''re your ESP , by the way. 'Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To get you started, HubSpot has some free stock photos available for download here , here , and here ! Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the "Preview With Device" feature in the blog editor to make sure images look good on all devices.
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Hubspot] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. This week in HubSpot content, a lot of emphasis was placed on sales. In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. Here’s What Happened. Sign the Oath!
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. If you''re using HubSpot’s reporting tools, it''s easy to measure the success of individual landing pages.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    So maybe you refocus your social efforts to engage only the most avid readers -- if you''re a HubSpot customer using Social Inbox , you can get a better idea of who you''re talking to and where you''re spending your time. 'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. Not quite.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    Here''s an example of a post that strategically tags another brand: Post by HubSpot. 'People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Though it takes more time, their Facebook Page grows steadily and actually delivers results. Yikes. or could just do nothing at all.
    [Hubspot] Hire the Right Freelance Writers for Content Marketing
    Corey Eridon, inbound marketing content manager at HubSpot , says it’s important to find “freelancers who will fact-check themselves, and whose content you won’t have to second-guess on accuracy and relevancy.”. However, not every business can afford (or has the need) to run an in-house content marketing department. They’re adaptable.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the "7 Deadly Sins of Church Communication Strategies." 'Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. And now, thanks to technology, they have the opportunity to connect with them on an even deeper level. Tweets?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] What Sales Wants From Marketing (Besides More Leads)
    started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. Useful Collateral.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] 10 Drool-Worthy Product Pages (And Why We Love Them)
    OfficeSpace Software is a HubSpot customer that sells facility management software to help you manage your office space. 'If you look at how product pages take shape from company to company, you''ll notice they truly run the gamut. Other companies create elaborate pages with moving parts and fancy coded elements. 1) Bellroy. 2) Wistia.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] How to Manage Your Marketing Budget [Free Templates]
    According HubSpot Product Marketing Manager Meghan Keaney Anderson, it’s easy to forget that successfully marketing your products and services requires more than just promotion. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” Good news! Beware Hidden Costs.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''ve been sitting behind a desk for the past year as a blogger for HubSpot. For an hour, I was a HubSpot sales rep. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. inbound sales
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] Don't Let Uninspired Compromise Ruin Your Homepage
    The website of OfficeSpace software , built on HubSpot''s CMS , is a great example: The OfficeSpace site seems to have two main jobs (probably the two most common jobs for business websites): Explain what the business does. Today, HubSpot''s database has grown, and we’re much more concerned about nurturing leads already in the database.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] 8 Things I Wish I Knew Before I Started Blogging
    So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Use NPS Surveys for More Powerful Marketing Automation
    Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches , on using NPS surveys to fuel post-transactional emails. 'Have you ever used NPS surveys in your marketing? Thus, this article was born. Otherwise, keep on reading. 1) The Email Survey.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Identify and Remedy Duplicate Content Issues on Your Website
    If you''re using the HubSpot COS, this will be taken care of automatically, so no man. 'It''s easy to be fooled into thinking SEO is just about link building. One of the biggest culprits for lost traffic and rankings is duplicate content. Luckily, you have control over your own site, so you have the power to fix it. What Is Duplicate Content?
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Hubspot] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    This week in HubSpot content, we focused on everything from companies just getting started to well-established enterprise-level corporations, offering insight to help businesses of all shapes and sizes integrate inbound into their marketing campaigns. Oracle Adopts an Inbound Approach With New Focus on Social Sales. Enjoy! Inbound Marketing
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    Take a look: Marketing Mad Libs: Expert Edition from HubSpot. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. The shorter and pithier, the better.) few core themes emerged from our favorite fill-in-the-blanks: The Power of the Crowd. Nobody cares.”
    [Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    HubSpot created a Slideshare that contains best practices for enterprise sales and marketing alignment. 'Happy Friday, Sales Prospecting Perspectives readers! It''s the first week of March, which means readers are anxiously awaiting spring weather. The past few days have been bright, so they may start getting warmer soon! Read it today!
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
    'Last December during our company''s charity auction, I contributed almost $1K to my favorite charity -- Read to a Child -- for the right to run @HubSpot for a day. Overall, I didn’t get any guidelines from HubSpot about how to run @HubSpot, other than to use good judgment. Social Media
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] How to Create a Fantastic Email Newsletter [Checklist]
    Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 1) Figure out your newsletter''s goal. Have one in place?
    [Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
    [Hubspot] Getty's New Free Stock Photos Come With a Price
    Or, HubSpot has hundreds of stock photos you can use any time, any place, with no attribution or iframes needed. 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it.
    [Hubspot] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
    Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). 'Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites?
    [Hubspot] A Sampling of the Sexiest Business Blogs on the Internet
    IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. Check out their blog on HubSpot''s COS! They recently underwent a website redesign as they moved onto HubSpot''s COS. Check out their blog on HubSpot''s COS!
    [Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    You can easily do this with HubSpot''s Content Optimization System. 'If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. landing page - The page that advertises your offer and includes a form.
    [Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does GE.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Hubspot] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    Others worth mentioning: Amex’s Open Forum, Adobe’s CMO.com, iQ by Intel, Dove Real Beauty Sketches, Coca-Cola -- and, not to mention, HubSpot. 'It''s a tough world out there for CMOs. Consumers have changed the way they buy. Technology has changed the way we''re working with Sales and IT. Here''s what he had to say.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Hubspot] Confessions of a Full-Time Blogger
    So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list. 3) "I frequently have to reference HubSpot''s in-house written style guide -- despite the fact that I was one of its main creators." ( Tweet This Confession ). It''s a pronoun. right?". or three.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Hubspot] 7 Reasons Most Enterprise Websites Fall Short
    Extra Resources: How to Build Calls-to-Action with HubSpot Software. How to Create Beautiful Websites with HubSpot. Promote Your Content with a Free Trial of HubSpot. 'What makes a website truly great? mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. What gives?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Hubspot] The CMO's Guide to Marketing Org Structures [SlideShare]
    We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe. 'The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Inbound Marketing
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Hubspot] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. HubSpot has done most of the legwork on your behalf, offering free, downloadable image templates that are perfect for both including in your blog posts and sharing on social media. Image credit: Hubspot.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Hubspot] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    This week was a very practical week in HubSpot content. Check out the HubSpot content team’s best advice (if you haven’t noticed we create A LOT of content) for getting prepared, motivated, and focused to write each day you’re on the job. 'Marketing can be extremely difficult. Ah, the beauty of the World Wide Web.
    [Hubspot] The Next Big Thing in Marketing – Local Marketing
    Hubspot is about to go public. 'As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. He’s also a guest on Marketing Made Simple TV. Local Marketing Made Simple. Marketing Made Simple TV.
    [Hubspot] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” But don’t worry. There''s recourse.
    [Hubspot] Help! Our VP of Sales Wants My Job
    That''s a question that HubSpot''s Phil Harrell, VP Corporate Division, is currently contemplating as he prepares to take on an entirely new role here: Social Media Manager. On Monday, March 3rd, Phil Harrell will be taking over my job as Social Media Manager in addition to the job of HubSpot CMO, Mike Volpe. Yeah, you heard me right.
    [Hubspot] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Here’s a well-designed, compelling button for a blog article that succinctly offers the option for a product trial: Image credit: Hubspot. 'Blog posts without a call to action are like Facebook posts without images.
    [Hubspot] Think Outside Your Alumni Database: A Primer on Social Donor Management
    Earlier this month we teamed up with HubSpot for a webinar on insights and practical advice for Social Donor Management , and how it can help you build a presence with your alumni and identify potential donors. Reunions and phonathons used to be the only ways advancement professionals could build relationships with their greater alumni base.
    [Hubspot] Leveraging Big Data and Creative Content for Customer Engagement
    This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. HubSpot and Salesforce are two company examples that are attempting to meet this challenge for internally for themselves and for their client base of marketers. What do marketers need to penetrate?
    [Hubspot] Leveraging Big Data and Creative Content for Customer Engagement
    This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. HubSpot and Salesforce are two company examples that are attempting to meet this challenge for internally for themselves and for their client base of marketers. What do marketers need to penetrate?
    [Hubspot] What Is SEO? [FAQs]
    HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) 'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. And that''s why the basic question of "What is SEO?" what is SEO? In 2014, anyway.).
    [Hubspot] How to Write a Blog Post Every Single Day
    To get to the bottom of this, I spoke with my teammates here at HubSpot. 'If you''ve ever been in a content creation role, you know that there''s lots you can do to make sure you''re creating great content every single day. You can''t just wait for inspiration. You''ve got to be prepared, motivated, and focused -- all at the same time.
    [Hubspot] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
    Since we hold customers'' opinions in such high regard, we''re excited to announce that HubSpot was ranked the #1 marketing automation vendor in VentureBeat ''s first-ever survey of marketing automation solutions. Where can you turn for accurate information on what to buy and what questions to ask? marketing automation
    [Hubspot] Facebook's Latest News Feed Algorithm Update Rewards Brand Tagging
    Here''s what it looks like, using an example of HubSpot and Evernote: Post by HubSpot. So that update could potentially show up to fans and followers of both HubSpot and Evernote in the News Feed. Even HubSpot fans and followers that don''t Like or follow Evernote, and vice versa. So co-marketers, go ahead and rejoice!
    [Hubspot] Are your Sales and Marketing Teams Playing Nicely Together?
    Just this week, I saw a blog post by Sam Kusinitz of HubSpot about alignment between sales and marketing teams, and “mutual accountability” – and this alignment was defined as “Smarketing,” which I thought was great. Sales and Marketing integration. If sales are down, fingers point to Marketing for not providing enough leads. The result?
    [Hubspot] 20+ Amazing Examples Of Content I Wish We Created
    This Video, Made by a Bank, Will Give You the Chills – From Hubspot. 10 Lessons from the World’s Most Captivating Presenters  from  HubSpot. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
    [Hubspot] Answers to 10 Email Marketing Questions You Were Too Afraid to Ask
    Your email marketing provider might be able to help you with this one ( HubSpot customers, for example, can test emails for different providers right within the tool). 'When I first started out with email marketing, I felt lost. had been handling the blog and social media accounts, then suddenly I had to take on some email duties. It depends.
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