• SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Hubspot] SnapWrap: On Writing, Building a Team, and More!
    Marisa Smith, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: This is How You Become a Writer. How to Build a Content Team.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Hubspot] Voice Search Strategy: What Marketers Need to Know Now
    And Victor Pan , HubSpot’s SEO senior marketing manager, echoes that trend, noting that there’s a “higher intent” behind voice searches than conventional ones. When you wear white, do you inevitably spill something all over yourself? I do. Thank goodness for voice search, am I right? That's great. Are marketers even thinking about it yet?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Hubspot] Why Business Travel Is Making You Sick (And What You Can Do About It)
    HubSpot’s VP of Marketing Meghan Keaney Anderson recommends packing healthier options for yourself. I recently read that 45% of Millennials want to travel more for business. Are they crazy? mean, I get it. Travel is an opportunity to do something different -- to have an experience. You don’t know what’s nearby. You’re not working out.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] Staffing and Launching Your Content Marketing Program
    manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. not, HubSpot’s editorial calendar template is a decent. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] Content Marketing Playbook: Strategy and Roadmap
    Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Hubspot] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Hubspot’s Blog Topic Generator. Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site. If you start looking around, however, you’ll find hundreds of online tools at a marketer’s disposal. On-Site Tools. Google Analytics. Part of a suite of free and paid tools provided by Google. Hotjar.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Hubspot] How To Increase Referral Traffic And Get More Leads
    When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. You’re reading a guest blog post by Leap Clixx , a HubSpot Partner Agency. mean, HubSpot literally coined the term inbound marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Hubspot] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. In the same HubSpot Research report we mentioned above, we learned that in the eyes of consumers, not all ads are created equal.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2016
    [Hubspot] How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?
    The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. If you want the best B2B marketing news, there’s one place to go. Inbound.org. Today it’s a one-stop-shop for the best of the best content about content marketing. appeared first on Marketing Insider Group.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Hubspot] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Join AdRoll and HubSpot for our webinar September 29th, Funnel Vision: Leveraging Display Advertising & Retargeting to Improve Your Digital Marketing Efforts Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. They also visit other sites and comparison shop.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Hubspot] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this episode of The Growth Show , HubSpot CMO Kipp Bodnar sat down with Canva Chief Evangelist Guy Kawasaki to discuss Instagram Stories versus Snapchat Stories , Facebook Live video, and organizational growth challenges. Know the feeling? If you work in social media marketing, my guess is you know it all too well. The solution? Podcasts.
  • SYNECORE  |  TUESDAY, SEPTEMBER 20, 2016
    [Hubspot] 3 Inbound Marketing Insights from the State of Inbound 2016 Report
    The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. It’s that time of year again. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Hubspot] How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
    You have to learn how to present the right message, to the right audience, at the right time, which is why HubSpot and Bannersnack teamed up to bring you How to Make Banner Ads That Don't Suck. Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. How to write the best copy for your banner ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Hubspot] How to create a winning strategy with crappy content
    If you don’t believe me, try competing with Hubspot in the content space. It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”
  • SNAPAPP  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] SnapWrap: Blogging History Lessons, Content Intelligence, and More!
    Amanda Zantal-Wiener, HubSpot. Take a trip down memory lane with this post from HubSpot detailing the history of blogging and what might come next. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. Content loading
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. Things were different.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]
    That's why HubSpot and Venngage are joining forces to bring you a live master class on September 27th where Venngage Co-Founder & Chief Data Viz, Eugene Woo, will discuss everything you need to know about creating and using infographics in your marketing. Infographics are an awesome way to present information. What colors should you use?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Hubspot] How to Use Digital Marketing to Transform Your Business
    To help you do all that now and eliminate the confusion on setting goals, HubSpot has put together a free goal setting template. Is your company fully embracing the digital age? Is your team engaging digital transformation beyond updating your website every 6 months? As a result, Kodak filed for bankruptcy in 2012. Work Out What to Focus On.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Hubspot] Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
    HubSpot customers: You get to skip the headache thanks to default emails automatically optimized with responsive design.) asked HubSpot Demand Generation Marketing Manager Nick Barrasso what he thought about the announcement. "It’s about time that Google is supporting media queries for responsive design," Barrasso said.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Hubspot] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. Not always.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Hubspot] Why You’re Thinking About Digital Marketing Analytics All Wrong
    According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenge they face within their company. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. Brands & Marketers
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Hubspot] The Future of Chatbots in Marketing [YouTube Live Event]
    You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Dharmesh Shah , HubSpot. Dharmesh is Co-founder & CTO of HubSpot. Moderated by: Meghan Keaney Anderson , VP of Marketing, HubSpot.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Hubspot] A Brief Timeline of the History of Blogging
    Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. Greetings, readers. We’re very happy to have you here. You might not realize it, but getting here was no easy task.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Hubspot] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks. To learn more about how to get people to comment on your blog posts, I recommend HubSpot’s article here and Quicksprout’s article here.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Hubspot] How Does Inbound Work for Membership Marketing?
    If you want to bring in new members and keep them active and inspired, delighted members who donate, volunteer, and spread the good word – your organization needs to align its marketing strategies and tactics to HubSpot's custom inbound methodology. Inbound marketing isn't just about closing sales. It's not about you. Networking? Nonprofit
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Hubspot] Why You're Thinking About Digital Marketing Analytics All Wrong
    According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. social media vs. blogging vs. email marketing, etc.)
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Hubspot] The State of Inbound 2016 Is Here [New Report]
    They'll join HubSpot's Brian Halligan (CEO), Kipp Bodnar (CMO), Meghan Keaney Anderson (VP Marketing), and Kieran Flanagan (VP Marketing) throughout the week to talk about the current and future state of marketing, sales, and business. And as technology changes, the inbound marketing methodology must evolve with it. Larry Kim of WordStream.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Hubspot] A Brief History of Online Advertising
    Marketers interested in targeting ads to specific consumers in an unobtrusive fashion should seriously consider spending some time on native," Mimi An concluded in a HubSpot Research study on native advertising. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? The History of Online Advertising.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Hubspot] 5 Skills Every Demand Gen Marketer Should Master
    great place to start is this HubSpot article with 10 Excel tricks for marketers. With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. You look at the data. You’re not alone.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Hubspot] SnapWrap: On Trust, Competition, Keeping It Simple, and More!
    Scott Lambert, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How Much Do People Trust Your Content? Brian Sutter, Forbes.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Hubspot] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    From Salesforce’s guide to social selling, to tips from Hubspot , to Trapit’s guide to social selling , there are many credible resources available to learn these tactics at a high level. This is not to downplay the potential of social selling, nor is it meant to devalue the role of training your team according to their abilities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Hubspot] Is content swiping smart marketing or brand desperation?
    The author, a former HubSpot executive, would certainly know the value of such links and content. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. But something did not seem quite right. Here’s a screen shot. There is another subtle benefit.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Hubspot] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 times more visitors and 3 times as many leads per month after using HubSpot for a year. they age well.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Discover Where Your Competitors Are Beating You Online
    Get your Inbound Marketing Competitive Analysis now and learn more about how to beat your competition. [1] BIA/Kelsey. [2] Google ZMOT. [3] Forrester. [4] Forrester. [5] McMurry/TMG. [6] Kissmetrics. [7] Gartner. [8] HubSpot. [9] Business2Community. [10] HubSpot. Every company has competitors. Why is this so important? Forms. Busines
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Put Your Customers on Camera: Wise Words from Truman Tang
    check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers? ”, Tang said in our interview. And the best way to do that is video.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Hubspot] 7 Ways You're Letting Guilt Sabotage Your Work
    In fact, that’s something my own boss told me on my first day at HubSpot: “To help you be more successful, I’ll help you with whatever you ask me for help with. When was the last time you felt bad about something you did -- or didn’t do? For me, it happened about 30 minutes prior to typing this sentence. But guess what? Me. I do. Am I insane?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Hubspot] Does every business need content marketing? A reality check.
    In their IPO financial disclosure, Hubspot — the inventor of “inbound marketing” and a content-producing machine — revealed it had lost money for its first eight years in business. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we?
  • WRITTENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Hubspot] Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
    For example, HubSpot’s State of Inbound Report found that “82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly”. Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 2, 2016
    [Hubspot] What’s the Best Platform for Live Video Marketing in 2016?
    As Hubspot pointed out, Facebook also offers robust analytics tools that makes live video creation, delivery and optimization that much easier. As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. This is no desperation move on Twitter’s part, surprising as it may be to some. Facebook.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2016
    [Hubspot] 6 Negotiation Strategies Every Marketer Should Know
    asks HubSpot's Manager of Content Marketing Strategy, Lisa Toner. "Do they not have resources to create really great content for their audience?". HubSpot, for example, has offices in five different countries -- that definitely shapes the way we do business. There's a reason why we love TV courtroom dramas. We get it. Then what? Great!
  • SNAPAPP  |  FRIDAY, SEPTEMBER 2, 2016
    [Hubspot] SnapWrap: The State of Content Marketing, How to Scale, Video Best Practices, and More!
    Margot Mazur, HubSpot. Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In this issue: Are We Seeing the Demise of Content Marketing? Content loading
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Hubspot] What Is Digital Marketing?
    At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. So What Exactly is Digital Marketing?
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Hubspot] What Do Agency Employees Really Want? [Survey]
    To find out how the attitudes of agency employees shape their goals and opinions about agency work, HubSpot is partnering in a new Agency Employee Attitudes Survey. All participants can get free access to the results, which will be shared for the first time at HubSpot’s INBOUND Conference in November 2016. Marketing Agency
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] 17 Reasons Why Small Business Need (More) Video
    And what’s even better is if you’re using a video platform that’s integrated with your marketing platform, like Hubspot, you can see this info for each potential buyer you’re working with. Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). Rank higher in search.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] Discover Marketing Technology Used by Leading Companies
    Hubspot – inbound marketing platform. For example, here are all of the companies using marketing automation software Hubspot versus Marketo. For example, these are the business tools used by Airbnb. Current ranking is… WordPress – website content management. Mailchimp – email marketing system. Lead Generation
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    We use HubSpot for the Website forms themselves, and Optimizely to find the best format: When a prospect visits our Website and fills out a HubSpot form, they are converted into a lead and pushed into Salesforce. Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How to Live Stream Successfully: A Preparation Checklist for Marketers
    Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    HubSpot's Director of Marketing Rebecca Corliss ' awesome email filtering system on Gmail that she sets up before every vacation, which you can read about in detail here. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. One minute, you're reminiscing about the stunning sunset you caught on your last night.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How Agencies Price Their Services, In 4 Charts
    HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings. There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. And they have a lot to offer. Not quite. Probably not.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Hubspot] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    HubSpot's, for example, is https://www.youtube.com/ hubspot. When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Mind-blowing stuff, people. Click here to see what I mean.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Hubspot] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2. Marketing ROI
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] What We Learned By Filming Our First B2B Case Study Video
    Some reasons for this, from a Hubspot post on visual content : 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. At Bizible, we realize that customers are our best salespeople. The page features logos, testimonials, and case studies from some of our happiest customers.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] A Rosetta Stone of marketing technology terminology
    What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms!
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    But losing SEO traffic can "crush" these companies, says HubSpot's Senior Product Marketing Manager, Marcus Andrews. First -- if it isn't obvious by now -- remove any pop-ups you've been using. "As inbound marketers, we rely on driving relevant visitors to content," says HubSpot's Principal Product Marketing Manager, Jeffrey Vocell.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Hubspot] How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
    Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars. Hiring marketers for your company is not an easy job. How to spot future marketing all-stars.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    This Ultimate Webinar Checklist from HubSpot is an incredibly valuable lead magnet because of how practical it is. Lead magnets are an effective technique for gaining a prospect's contact information. The problem is that these magnets can take a lot of time and energy to produce. The ultimate guide to housetraining a puppy. Conclusion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). What is a Snapchat Story?
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] 3 Ways to Boost Your Sales With an ROI Calculator
    HubSpot’s State of Inbound 2015 report found that demonstrating ROI is the #1 challenge marketers face. Here’s a simple one from HubSpot :  .  . 2. According to HubSpot’s report , today inbound marketing delivers 54% more leads than traditional outbound marketing. If you haven’t read that, go check it out. I’ll wait. Used cars?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Hubspot] 9 Reasons Why Your New Business Program Is Failing
    Consider starting off with free or inexpensive project management software, like HubSpot's free CRM , to see if it can help your team stay on top of your new business goals. 7) You don't figure out why a pitch was rejected. A whopping 66% of agencies have no plan in place to develop new business. This isn't a wish list.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Hubspot] 3 Tips for Mastering Inbound Marketing
    Hubspot has a series of great templates that guide you through what information you need to build a solid client persona.  So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients. 
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Hubspot] What’s the role of a content strategist?
    In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week. The companies that are already meeting this schedule are receiving over three times the number of than companies that publish only once or twice per month.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Hubspot] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    This is why HubSpot and Kissmetrics are joining forces to teach you How to Advertise Effectively in Today's Digital World. Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception. Want to join us?
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Hubspot] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    Lindsay Kolovich, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How Google Analytics Ruined Marketing. Dave Gerhardt, Drift.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Hubspot] How to Write Better Headlines for Your Facebook Ads
    With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    Last year, HubSpot wrote that having multiple Facebook pages was one of the “ 13 Facebook Mistakes To Avoid.” The As Facebook has evolved, so have the publishers that rely on it for traffic. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages. Even The New York Times maintains more than 20.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot] 114+ Copywriting Formulas to Get Traffic & Leads
    HubSpot’s Twitter Formulas. These formulas for writing the best Tweets from HubSpot are also worth checking out. To find more about this formula, check out HubSpot. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. Check out the guide below! Most Popular.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot] 5 easy steps to building ongoing thought-leadership content
    Hubspot has a decent process for building buyer personas outlined here. 3. The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. Start with a content audit.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Hubspot] 5 Strategies to Build Trust and Sell Through Email
    At the end of 2014, HubSpot ran an article reporting on the trend of human-to-human marketing. This is one of my favorite things about HubSpot — that we have the ability to keep forms short while gradually learning more about subscribers. This dream isn’t necessarily a pipe dream. But this article isn’t going to overview theories.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Hubspot] How to Become a Respected Influencer in Your Industry [New Ebook]
    Learn how to build your influencer strategy with the help of our brand new ebook How to Become an Influencer in Your Industry , co-authored by HubSpot and LinkedIn with a foreword from well-known industry influencer Jeff Bullas. Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Hubspot] 9 Signs It's Time to Grow Your Content Team
    Gather advice from a former HubSpot Editor here or tips on how to quickly improve any piece of writing here. 3) Research leaves little room for production. What You Can Do Right Now: Use social publishing tools (like HubSpot ) to streamline promotional efforts. Is your team experiencing growing pain? or maybe even a few?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Hubspot] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Marketing publications such as HubSpot , MarketingProfs , and Moz offer industry specific courses on the latest trends. In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive. Enter the age of inbound marketing.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Hubspot] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Amanda Zantal-Wiener, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Ways to Build Credibility When You’re a New Leader. Congratulations!
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Hubspot] How to Create Content for Every Stage of the Buyer's Journey
    That's why the most effective types of content in the evaluation stage are things like expert guides, webinars, live interactions, and whitepapers that compare your features and benefits with that of your competitors, like this one comparing HubSpot to WordPress. The last example comes from HubSpot. Defining the Buyer's Journey.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 11, 2016
    [Hubspot] Inbound 2016: Everything You Need To Know
    It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. The Inbound conference. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. The post Inbound 2016: Everything You Need To Know appeared first on MLT Creative.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Hubspot] 7 Ways to Build Credibility When You're a New Leader
    HubSpot’s VP of Sales, Pete Caputa, writes more about that here.). At HubSpot, for example, we follow the philosophy of solving for the customer first. Even if you’ve been with your company for years, writes HubSpot Principal Marketing Strategist Sam Mallikarjunan, “it’s probably been a while since you went through new hire training.”
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Hubspot] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly. Here's this practice in action on HubSpot's Facebook Page : 4) Use videos to promote lead gen offers. If you're a HubSpot customer you can integrate Facebook Lead Ads directly with your HubSpot account. billion (1.03
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Hubspot] 13 Networking Mistakes You Need to Stop Making
    Katie Burke , HubSpot's VP of Culture and Experience, wrote in her article about networking. Multiple people. "A lot of people use networking as an opportunity to hard-sell themselves," said Hannah Fleishman , marketing lead on HubSpot's product team, in an email. And best of all, it pays significant dividends over time. My advice?
  • FATHOM  |  MONDAY, AUGUST 8, 2016
    [Hubspot] Don’t Be Traditional, Be Transformational: Leading Marketing Change, Part 2
    Statistics courtesy of Hubspot : In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Most marketing teams have made the transition from traditional to digital already. At least, they have in theory. MindFire ).
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Hubspot] Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]
    For startup marketers looking for simple tools and resources to make themselves an even more effective and efficient marketer, Flatiron School is teaming up with HubSpot next Wednesday to host a webinar that will help startups learn: How coding ability can be leveraged in digital marketing. Want to tune in? When : August 9th at 12 p.m.
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Hubspot] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    Brittany Gellerman, HubSpot. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Improve Your LinkedIn Profile and Presence [Infographic]. Andrew C.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Hubspot] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. 5) Share your messaging with everyone.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Hubspot] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. A few recent examples include: The historical blog optimization project which increased organic search views of old blog posts by an average of 106%. And the best part? Unbounce.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] The 7 Attributes of Highly Effective Lead Generation
    realize that a large focus has been on inbound (Thanks, Hubspot!), and that should absolutely be our goal, but the competition is so high that if you can’t afford the six to 12 months that it’s going to take to build the inbound audience, you may need to consider paid search to drive traffic to your content. Top of the Funnel Content. It can.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] Busting the Top 3 Google AdWords Myths
    What's even bettter, HubSpot now makes it simple for inbound marketers to create, measure, and optimize their ads right in the HubSpot Dashboard with their new Ads Add-On Product. If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. AdWords
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] How to Figure Out If You're Ready for a Career Change
    And of course, HubSpot offers a free marketing certification course that’ll teach you the fundamentals of inbound marketing. A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding. But it’s also usually hard, stressful, and risky. Still no luck?
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] How to Turn Your Blog into a Lead Generating Machine
    In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. Worst case scenario?
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Hubspot] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Here are two great examples from my HubSpot colleagues Brittany Leaning and Eric Peters : Their headshots are framed correctly, well lit, give off personality, are visible and noticeable even in something like a Twitter feed (see below), and stand out from the crowd -- especially thanks to that orange background. Check it out below.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Hubspot] How to Measure Your Sc hool's Marketing Funnel
    At HubSpot, we call all this the waterfall. Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you're even seeing a boost in enrollment already. It's working! It must be working – right? You can discover where it's strong and where it's weak. Meaty content.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Hubspot] The Five Best Infographic Creation Tools and Services
    ” —  HubSpot. Showcase reviews:  Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. HubSpot. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Google Review Count:  3,600,000.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Hubspot] How to Be Creative When You're Not Naturally Creative
    Brian Halligan, HubSpot's own CEO and co-founder, is a big advocate for naps at the workplace. Be sure to check out HubSpot's own list list of recommended productive playlists. "Everything’s already been thought of.". "I don't even know where to start.". "I’m just not a creative person.". But it may be that were looking at it wrong.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Hubspot] How to Use Social Media at Every Stage of the Funnel [Free Guide]
    That's why HubSpot and Bitly joined forces to bring you How to Use Social Media at Every Stage of the Funnel. Consumers turn to social media when making a purchase -- that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates. Social Media Daily Promo
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Hubspot] Top 10 B2B Marketers to Follow for Expert Insights
    Currently the CEO of VaynerMedia , he regularly shares insights on how marketers in operations can effectively apply data, and he is an integral part of HubSpot’s push to change the way businesses market and promote their products and services. What does it take to climb the ranks of high-profile B2B marketing experts? Website ] [ Twitter ].
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Hubspot] A Step-by-Step Guide to Advertising on Instagram
    Here at HubSpot, we like to name them in this format: Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. 3) Choose your audience. With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say? Gender.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Hubspot] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! Dreamy.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. We recommend a PDF format, though.
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