[Hubspot] 24 Event Planning Details That Everyone Overlooks
    To help make sure you don’t let a tiny detail slip through the cracks when you plan your next (or first) event, I’ve compiled this list of event planning tips from some of my esteemed HubSpot colleagues. 'It’s a worst case scenario: You have dozens, hundreds, maybe even thousands of people at your event. And guess what?
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Hubspot] How to Grow Your Email List the Right Way [Video]
    Hi, I''m Bryan with HubSpot. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. For example, this specific HubSpot blog post has calls-to-action for both types of free offers. 'Sometimes, it''s okay to take shortcuts in your marketing.
    [Hubspot] How to Optimize Your URLs for Search [Quick Tip]
    It''s really clear from the subdomain and subdirectory where you are -- you''re on HubSpot''s blog, in the Marketing section. From there, you can tell what you''re going to read about on the Marketing section of HubSpot''s blog -- how to optimize URLs for search. How to Search Engine Optimize Your URLs. 2) Include relevant keywords.
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general.
    [Hubspot] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. We just finished a new product-centric "What is HubSpot?"
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] How to Quickly Write a Blog Post When You're In a Time Crunch
    Here are some ready-made tweets: Click to tweet: How to Quickly Write a Blog Post When You''re In a Time Crunch - [link] by @DianaUrban at @HubSpot #blogging. 'Blogging is key for driving traffic to your website from search engines and social media channels. So how can you quickly write good blog posts when you''re in a time crunch? Bloggin
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. 'I remember the first time I had to proofread something. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. 1) Tone.
    [Hubspot] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    In the B2B realm, these can include free or freemium online tools (like HubSpot’s Marketing Grader ); useful and share-worthy content like research findings and how-to guides; customer conferences (with associated SlideShare presentations and videos); online customer community sites; open source sharable components; and other forms of content.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Hubspot] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. He explains his reasons for moving to HubSpot in this video: How They Did It. “We recreated them in HubSpot, but with a new look and feel.”
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Hubspot] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 'As a marketer, you''re an extremely busy person. Use them.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Hubspot] Which Marketing Analytics Should You Be Looking At?
    If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. HubSpot customers, you can check out your landing page analytics right from your landing page dashboard. If you are a HubSpot customer, you can use the HubSpot CTA tool to figure this out. the list goes on.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Hubspot] 25 social media listening aids to increase your hearing
    71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen? pro account is required.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Hubspot] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    24) Save time by using tools like Tweetdeck or HubSpot''s Social Inbox to schedule tweets for the week. HubSpot''s most-shared content is about Twitter. Here are some ready-made tweets: Click to Tweet: 50 Twitter Tips You Wish You Knew Years Ago - [link] by @DianaUrban at @HubSpot #TwitterTips. Optimizing Your Twitter Profile.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Hubspot] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. 'Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. In a Sales Slump? Blog Your Way to Success.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Hubspot] So, Um, You Really Need to Stop Using These Crutch Words
    You can watch videos of TED Talk speakers such as Amy Cuddy, read guides on the topic, or even join public speaking clubs such as Toastmasters (HubSpot has it''s own -- we call it ToastSpot, get it?) so as I was saying. Well, basically. You know? Raise your hand if, at any point, you used one of the words I mentioned above. know I have.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Hubspot] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Simple Formula for Writing Kick-Ass Titles | HubSpot. Blog Topic Generator | HubSpot. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. 'Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started? Steps to Set Up a Twitter Ads Campaign. What’s the difference?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). 'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. Facebook. Twitter.
    [Hubspot] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    Marketing automation tools like Hubspot and Marketo evaluate leads and provide an actual lead quality ''score'' for each lead. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in They were great leads.
    [Hubspot] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    If you''re using the HubSpot COS blog, you can check a box to make sure your blog homepage shows a summary of each article. If you''re using the HubSpot COS blog, you can create your author profile that will also be connected to your Google+ account. 'The hardest part of starting a blog is writing all of the content, right? Blogging
    [Hubspot] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Source: HubSpot ). 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” How are leads being reviewed and passed along to my sales reps? Calls/Hour.
    [Hubspot] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example. You can access the guide from the TrustRadius site here.). The guide also includes insights from leading marketing automation practitioners. But don’t think the guide obsolete just yet.
    [Hubspot] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily. In
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Hubspot] Why the First Rule of Culture Is Misguided [SlideShare]
    'Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Using HubSpot as a guinea pig, we exposed the internal workings of our team and told the world what motivates us and what makes us tick. every time.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Hubspot] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Hubspot] The Right Way to Answer a Work Email
    used to run our email marketing at HubSpot, and sometimes people still ask me email marketing questions. Here are some ready-made tweets: Click to tweet: How to Effectively Answer Email (Without Wasting Anyone''s Time) - [link] by @DianaUrban at @HubSpot. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Hubspot] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. See all that and more in this week''s HubSpot content roundup. Social Medi
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Your Customers Are Calling You. Are You Picking Up?
    If you''re calling HubSpot, I''m the person who picks up. At HubSpot, we''ve seen our conversion rates skyrocket because of the inbound call program. 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Inbound Marketing
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] How to Write Survey Questions: 7 Things NOT to Do
    To help you master survey writing, SurveyMonkey and HubSpot put their heads together to create a guide and workbook that will walk you through five questions you need to ask yourself before writing a successful survey, and do''s and don''ts for writing sound survey questions. 'Writing a survey from scratch is no walk in the park.
    [Hubspot] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Image source. Fact Check.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Hubspot] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    5) HubSpot. In fact, here''s HubSpot''s very first blog post , which elaborates on that exact topic.) Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. Tweet about HubSpot. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better.
    [Hubspot] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014. Here''s an example of how we''ve promoted a recent Partner event at HubSpot HQ: Kicking off Partner Day at HubSpot! — HubSpot (@HubSpot) April 8, 2014.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Hubspot] Content ROI Is a Myth
    HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success.
    [Hubspot] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
    [Hubspot] 70 New (Really) Marketing Automation Stats
    HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.). The Stats.
    [Hubspot] 70 New (Really) Marketing Automation Stats
    HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.). The Stats.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Hubspot] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. But the question is. are readers noticing your blog''s CTAs? Oh, the horror.) <!--
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Hubspot] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    Something had to be done about the look of our emails, so I put on my detective hat and consulted with the HubSpot product developers about how we could make our emails look as great as those of Etsy, Crate & Barrel, Joss & Main, and LivingSocial in this new layout. See that little guy called out in the bottom right corner?
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Hubspot] What to Do When Your Twitter Account Gets Hacked
    Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. For example, any of HubSpot''s customers can use our hub.am 'It can happen to anyone. How to Know When You''ve Been Hacked.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    'This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Read This. Inbound Marketing
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Work Less and Accomplish More: Career Principles to Live By
    HubSpot has what they call SMART goals and FranklinCovey has Wildly Important Goals. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. Only 30.8% 1) Goal-Setting. They never do.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Get More Leads by Optimizing Your Website Images
    For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages. How does an image''s file size impact lead gen? It''s pretty simple. to 35.6%. That''s way too big.
    [Hubspot] Better Blog Writing: Getting Hooked by Your Own Hook
    This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors. 'It must have been the coffee. But there I was at 5 a.m. The client needed a post that day, and I needed to write and edit what she’d given me quickly.
    [Hubspot] How to Tweet Around the Clock Without Being on Twitter 24/7
    There are plenty of tools out there to help you tweet more efficiently -- HubSpot''s social inbox, HootSuite, Buffer, the list goes on. Regardless of whether you choose HubSpot or some other social sharing tool, the goal is to save time and become more efficient by: Automating tweets for content you create. Scheduling Out Your Tweets.
    [Hubspot] 30 Killer Resources to Learn Content Marketing
    However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! 'Image credit Adobe. Content Marketing Made Easy.
    [Hubspot] The Hidden Costs of Creative Work (and How to Budget for Them)
    it was the feedback from HubSpot’s head of creative & design, Keith Frankel , that helped me come up with the list of expenses below. In the past two years, HubSpot''s Brand & Buzz team has recorded more than 50 terabytes of video. 'Ever take an educated guess at something, only to find out that you were way, way off?
    [Hubspot] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    HubSpot , Marketo ). Matix and funnel graphics courtesy of HubSpot 'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues. While Marketing can view Sales as lazy and incompetent.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Hubspot] 3 Cutting-Edge Examples of Website Personalization
    After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Lynton Web is an inbound marketing agency and HubSpot partner headquartered in Houston, Texas.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Hubspot] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    HubSpot - SprocketVision. 'April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Hubspot] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. This post offers some little confessions from the full-time bloggers at HubSpot. 'It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. Educational Content.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
    Here’s an example: Let’s say you’re looking through your HubSpot data and are checking out which of your site pages your contacts have viewed. 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? The secret to how all of this works?
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Here''s a quick snapshot of the tool so you can see it yourself: I''m looking forward to using this tool to get content inspiration for blog posts -- and if I were running HubSpot''s social accounts, I''d use it to find engaging content to share on LinkedIn and other social networks. You''ve got to grow a business after all. PT/2 p.m.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. 'Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? Maybe it is. nobodycares.
    [Hubspot] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! 5) Use HubSpot''s SEO Panel. If you are a HubSpot customer using the COS blog, you may have seen a recent addition to your blogging tool, the SEO panel. And what do these animals have to do with search engine optimization?).
    [Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
    The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. 'Are you pretty clueless when it comes to Google+? billion people as members.
    [Hubspot] 6 Ways Social Data Can Inform Your Marketing Strategy
    HubSpot''s Social Inbox tool helps to sort through the clutter to bring you the important data - colour-coded - to make it really easy to spot important social conversations from your prospects, leads, and customers, and use that data to inform your strategy. 'Social media has historically been a great conversational tool for businesses.
  • WRITTENT  |  TUESDAY, MARCH 25, 2014
    [Hubspot] 5 Tricks to Win the Visual Content Game
    In a button color test run by Hubspot on the home page of Performable, the winner was a red button with 21% increase in conversions. 'How do you feel about most of the websites you come across online? Can you tell why you like them? People are visual. Many even decide on a purchase based on what they see. know you are in the game to win.
    [Hubspot] I’m your customer? Do you really know me?
    Hubspot is right. 'You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have? What do I like to do in my spare time? What kind of music do I like? That’s why buyer personas are so important today. What do you think?
    [Hubspot] The Top 9 Components of the Perfect Landing Page
    In fact : Companies with 40 or more landing pages generate 12 times more leads compared to companies with five or less landing pages (HubSpot). Companies with 30 or more landing pages generate 7 times more leads compared to companies with 10 or less landing pages (HubSpot). Starting at the top…. Headline. and why? Image or Video.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Hubspot] How to Use Infographics to Get Leads From Your Website
    With certain blogging platforms like HubSpot , social sharing buttons will be added to each of your blog posts by default. 'Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people''s attention. But did you know they can also get you more leads? Here''s how.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Hubspot] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    'This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. This blog post offers some insight from a HubSpot sales rep into how you can use timely trigger events to help improve your close rates.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Hubspot] The Next Big Thing in Fundraising: Monthly Giving Programs
    Charity: water recruited HubSpot (and myself) to be one of the founding members of Pipeline, sending an email that said "something big is in the works" about a week and a half before the public launch. '75% of your new donors will not give next year. You heard me correctly. This is where monthly or recurring giving comes into play. nonprofi
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Hubspot] #FirstTweet: Proof That You Should Be Open to New Social Networks
    If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. 'Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. Or tweet?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? They’ll be able to come in, ask many questions, identify the company goals and then say something like… “The marketing engine infrastructure should be built on SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, Authority Rank, and Unbounce.”
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should remove all of these addresses from your list ( if you''re a HubSpot customer , we''ll ensure hard bounce addresses won''t receive emails from you so your sender reputation remains in tact). 'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble?
    [Hubspot] 8 dead easy steps for writing a blog in less than an hour
    'Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Create Subheadings.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Hubspot] The Data You Need to Make a Compelling Case for Inbound Marketing
    In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data. In a word, yes. Absolutely!
    [Hubspot] How Marketers Can Get More Respect and Love
    'Though I''ve never had the word "marketing" in my job title and it hasn''t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. Now, marketing is measurable.
    [Hubspot] The CEO vs. Content Marketing: Balancing the Conflict
    Companies like Hubspot disagree with us. This means, essentially, that when you are a $60M company like Hubspot, you no longer need to call every lead. 'There is an inescapable conflict in every company--the CEO''s needs vs. content marketing best practices. Content Marketing Best Practices. It turns people off. Focus on education.
    [Hubspot] From Vague to Valuable: Putting Buyer Personas to Work
    Something we’ve found to work particularly well at HubSpot that has formed the basis for our segmentation strategy (and our tools) is segmenting by both persona and lifecycle stage. '“You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years.
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. 'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creativity Matters.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Hubspot] 8 Brilliant Landing Page Examples You Need to See
    Full disclosure: IMPACT is a HubSpot partner -- but that''s not why they''re included here. 'Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 1) Unbounce. 2) IMPACT.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] Career-Changing Advice Your Boss Wishes You Knew
    With fantastic training tools like those offered in the HubSpot Knowledge Base , new hires can get up to speed very quickly. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Sure, you know your boss better than I do. But I do know how bosses think. How to Earn Trust.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Integrate Email Campaigns With the Rest of Your Marketing
    You can do that right in HubSpot if we''re your ESP , by the way. 'Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] How to Select the Perfect Image for Your Next Blog Post
    To get you started, HubSpot has some free stock photos available for download here , here , and here ! Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the "Preview With Device" feature in the blog editor to make sure images look good on all devices.
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Hubspot] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. This week in HubSpot content, a lot of emphasis was placed on sales. In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. Here’s What Happened. Sign the Oath!
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. If you''re using HubSpot’s reporting tools, it''s easy to measure the success of individual landing pages.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    So maybe you refocus your social efforts to engage only the most avid readers -- if you''re a HubSpot customer using Social Inbox , you can get a better idea of who you''re talking to and where you''re spending your time. 'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. Not quite.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have. Evaluation.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    Here''s an example of a post that strategically tags another brand: Post by HubSpot. 'People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Though it takes more time, their Facebook Page grows steadily and actually delivers results. Yikes. or could just do nothing at all.
    [Hubspot] Hire the Right Freelance Writers for Content Marketing
    Corey Eridon, inbound marketing content manager at HubSpot , says it’s important to find “freelancers who will fact-check themselves, and whose content you won’t have to second-guess on accuracy and relevancy.”. However, not every business can afford (or has the need) to run an in-house content marketing department. They’re adaptable.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the "7 Deadly Sins of Church Communication Strategies." 'Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. And now, thanks to technology, they have the opportunity to connect with them on an even deeper level. Tweets?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] What Sales Wants From Marketing (Besides More Leads)
    started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. Useful Collateral.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] 10 Drool-Worthy Product Pages (And Why We Love Them)
    OfficeSpace Software is a HubSpot customer that sells facility management software to help you manage your office space. 'If you look at how product pages take shape from company to company, you''ll notice they truly run the gamut. Other companies create elaborate pages with moving parts and fancy coded elements. 1) Bellroy. 2) Wistia.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] How to Manage Your Marketing Budget [Free Templates]
    According HubSpot Product Marketing Manager Meghan Keaney Anderson, it’s easy to forget that successfully marketing your products and services requires more than just promotion. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” Good news! Beware Hidden Costs.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''ve been sitting behind a desk for the past year as a blogger for HubSpot. For an hour, I was a HubSpot sales rep. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. inbound sales
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] Don't Let Uninspired Compromise Ruin Your Homepage
    The website of OfficeSpace software , built on HubSpot''s CMS , is a great example: The OfficeSpace site seems to have two main jobs (probably the two most common jobs for business websites): Explain what the business does. Today, HubSpot''s database has grown, and we’re much more concerned about nurturing leads already in the database.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] 8 Things I Wish I Knew Before I Started Blogging
    So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Use NPS Surveys for More Powerful Marketing Automation
    Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches , on using NPS surveys to fuel post-transactional emails. 'Have you ever used NPS surveys in your marketing? Thus, this article was born. Otherwise, keep on reading. 1) The Email Survey.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Identify and Remedy Duplicate Content Issues on Your Website
    If you''re using the HubSpot COS, this will be taken care of automatically, so no man. 'It''s easy to be fooled into thinking SEO is just about link building. One of the biggest culprits for lost traffic and rankings is duplicate content. Luckily, you have control over your own site, so you have the power to fix it. What Is Duplicate Content?
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Hubspot] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    This week in HubSpot content, we focused on everything from companies just getting started to well-established enterprise-level corporations, offering insight to help businesses of all shapes and sizes integrate inbound into their marketing campaigns. Oracle Adopts an Inbound Approach With New Focus on Social Sales. Enjoy! Inbound Marketing
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    Take a look: Marketing Mad Libs: Expert Edition from HubSpot. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. The shorter and pithier, the better.) few core themes emerged from our favorite fill-in-the-blanks: The Power of the Crowd. Nobody cares.”
    [Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    HubSpot created a Slideshare that contains best practices for enterprise sales and marketing alignment. 'Happy Friday, Sales Prospecting Perspectives readers! It''s the first week of March, which means readers are anxiously awaiting spring weather. The past few days have been bright, so they may start getting warmer soon! Read it today!
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
    'Last December during our company''s charity auction, I contributed almost $1K to my favorite charity -- Read to a Child -- for the right to run @HubSpot for a day. Overall, I didn’t get any guidelines from HubSpot about how to run @HubSpot, other than to use good judgment. Social Media
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] How to Create a Fantastic Email Newsletter [Checklist]
    Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 1) Figure out your newsletter''s goal. Have one in place?
    [Hubspot] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. 'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
    [Hubspot] Getty's New Free Stock Photos Come With a Price
    Or, HubSpot has hundreds of stock photos you can use any time, any place, with no attribution or iframes needed. 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it.
    [Hubspot] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
    Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). 'Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites?
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