• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Hubspot] 9 Marketing Books to Read Before Q1 Ends
    Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. So go ahead -- sit back, relax, and learn something.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Hubspot] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    In fact, 73% of HubSpot’s Agency Partners reported seeing an increase of 2X or more in revenue after expanding their offerings to include both marketing and sales services. Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. Marketing Agency
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. What are they skipping?
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Hubspot] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Zinsmeister:  Many of Infer’s current customers already have offices in EMEA and APAC — such as NewVoiceMedia, Hubspot, Zendesk, AdRoll, Nitro, Brightcove and many others. This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. What’s your take? Zinsmeister:  Not at all.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Hubspot] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. Still working on getting started on Instagram?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Hubspot] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Sponsored by HubSpot , this is a very practical ‘how to' series that will provide introductory sessions on subjects like how to win new business with social media, inbound marketing and digital marketing. The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Hubspot] The 29 Best Social Media Monitoring Tools
    Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 58% Google Review Count:  345.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Hubspot] A Brief History of Snapchat
    Follow HubSpot using the handle hubspotinc. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. What Is Snapchat?
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Hubspot] 6 of the Best Messaging Apps for Different Scenarios
    HubSpot currently has offices in five cities. Anyone remember AIM -- previously known as AOL Instant Messenger? I do. remember downloading it to get through hours of a high school computer science class. remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you know, of course it was. No problem.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Hubspot] How to Create 360-Degree Video: The Ultimate Guide
    When you share a 360° video, you're asking the viewer to take a larger role in experiencing it,” says Matthew Watkins, HubSpot’s senior video editor and animator. There's something to be said for a truly remarkable experience. We share these experiences. Like any other visual content, it has to be created and shared strategically. Device.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. While there are many ways to do that, at HubSpot, we often use the PIE method - “Priority, Importance, Ease.”. Source: HubSpot Academy.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Hubspot] The 28 Best Web Design Tools
    ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. 4) Font Squirrel. ” — HubSpot. Showcase reviews:  HubSpot. 7) WhatTheFont. Showcase reviews: HubSpot, Likeable Media. ” — HubSpot. Showcase reviews: HubSpot. 28) HubSpot Icon Library. Showcase reviews: HubSpot.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Hubspot] 18 Productivity-Boosting Bots for Marketers
    That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Slack.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Hubspot] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Recognized as one of the easier solutions to implement, Infer’s customer base includes companies like HubSpot, ZenDesk and other software service providers. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Filling the Gaps. Infer.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Hubspot] Amazon Echo vs. Google Home: 5 Important Distinctions
    After all, we use Google Calendar here at HubSpot, and we’re a company of over 1,500. The real benefit is how it integrates into my Google life -- my trips, my calendar, my shopping list,” says HubSpot’s Web Team Tech Lead, Dmitry Shamis. It's official. As my Dad might say, "What a time to be alive.". What makes them different?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Hubspot] How to Prep Your Agency for a Successful PR Launch
    Give the monologs a rest and go straight for the Emmy by creating an intriguing and must-share video based on a real-life success story, like this one from HubSpot. But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. Successful PR campaigns require work -- and lots of it.
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Hubspot] Ask a Content Guy: How Do I Stand Out From My Competitors?
    HubSpot is the inbound marketing genius who wants to help you get that promotion. Sometimes, this graphic haunts me. This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150. Let’s dive in. Daniel, Orange Finder. Stephanie.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Hubspot] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. Actually, yes. Ad Body.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Hubspot] How to Write a Case Study: The Ultimate Guide & Template
    Notice that the case study does include some light written copy -- which includes the major points we've suggested -- but really lets the visuals do the talking, allowing users to really absorb the studio's services. 2) "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. Product Knowledge. Switchers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Hubspot] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    As the story goes, a pair of friends -- Moz co-founder Rand Fishkind and HubSpot co-founder Dharmesh Shah -- started Inbound.org " for fun ," and to provide a platform for the content creators who were following the somewhat-new principles of inbound marketing. But over a decade ago, YouTube wasn't what it is today. What were they then?
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Hubspot] The Essential Artificial Intelligence Glossary for Marketers
    In fact, in our recent HubSpot Research Report on the adoption of artificial intelligence , we found that 63% of respondents are already using AI without realizing it. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But first, a disclaimer.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Hubspot] Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
    Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously. If nothing else, there's something to be said for Snapchat's off-the-charts growth.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Hubspot] 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
    HubSpot and SendGrid are here to help. As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. We’ve joined forces to jumpstart your effort to redefine your email program.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Hubspot] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    After all, today's readers are more likely to skim blogs, long-form written content, and podcasts rather than thoroughly consume them, according to data from HubSpot Research. HubSpot's CMO Kipp Bodnar suggests starting with improv.). The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Video.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Hubspot] When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
    My colleague, Leslie Ye , recently had a phone call with someone to discuss a project for the HubSpot Sales Blog. We use it here to help HubSpot customers , and for good reason -- 73% of customer service managers say that support inquiries are becoming more complex. It gives me time to think. Have a look, and start talking.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Hubspot] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. What do all of these changes have in common?
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Hubspot] How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]
    That’s why the marketing and reporting experts at HubSpot and Looker have joined forces to bring you a brand new free guide, How to Create Marketing Reports Your Boss Actually Cares About. In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. well, tough.
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Hubspot] The Buyer’s Guide to Artificial Intelligence Software For Sales
    This article was originally published on the Hubspot blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips. But with all the products promising to tell the future, it’s hard to discern which can actually deliver. What to Look For in a Sales AI Vendor.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Hubspot] 4 of the Best Growth Hacking Experiments to Try in 2017
    That was a statistically significant result -- and all other content forms were subsequently updated in the same way. 4) Eric Peters, Growth Marketer, HubSpot Academy. Throughout 2016, Peters' team released five new HubSpot Academy certification courses. On the surface, it might look a little intimidating. Set achievable goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Hubspot] The 32 Best Twitter Marketing Tools
    HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. like it.” — 
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 10 Brands Show Us How Email Marketing is Done
    Image Source: HubSpot ). Image Source: Hubspot ). Image Source: Hubspot ). An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. well-crafted email campaign is personal, action-oriented, and measurable.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 5 CSR Tips So You Can Start Giving Back This New Year
    For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing. That’s why this Chinese New Year, the HubSpot team wants to help your business grow. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 11 Soundless Videos We Love (And Why)
    11) HubSpot. What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    HubSpot customers: Facebook Ads now integrate with HubSpot , providing you automatic and precise ROI reporting on all your Facebook and Instagram Ads.). Source: HubSpot. Source: HubSpot State of Inbound 2016. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Hubspot] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    OnPage.org and HubSpot have joined forces to bring you the answers you’re “searching” for with the foundational new ebook, What Is SEO? Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? Every year, over 2.8 SEO Daily Prom
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Hubspot] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? How Much Is Too Much?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Hubspot] What Does it Take to Build a Successful Sales and Marketing Team?
    To learn more about what it takes to build a successful sales and marketing team, join us for our upcoming webinar, “ What Does it Take to Grow a Predictable Marketing and Sales Organization? ” , hosted by Penguin Strategies and featuring VP Global Partner Program & Strategy at HubSpot, David McNeil.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    This is made even easier with a lead database system like HubSpot, which clearly shows how people have engaged.). If you're able to host on an automation platform like HubSpot, however, you can accomplish a lot very simply. Let me ask: What are some of the biggest problems you're having with your website? They're entwined. The result?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] 11 Free Sales Tools to Pump Up Your Pipeline
    HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. As a salesperson, you only get so many minutes in the day. We all do, really. But what happens when you don’t have a big budget? Used for: Gathering data on prospects right inside your email. Streak. LeadIQ.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] Ad Blocking Is Not the Problem, It’s the Symptom
    To better understand how users experience ads, let’s examine this recent study conducted by Hubspot and AdBlock Plus. Tourists visiting São Paulo, Brazil might feel that something is missing. The law was proposed by former Mayor Gilberto Kassab, who felt that the city’s character and architecture were obscured by ads.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] What We Learned From Our First Year on Medium
    This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook. Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ). Then a few months in, we attached the HubSpot handle to the publication. Here we go.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Hubspot] AI Throwdown: Google Assistant vs. Siri [Infographic]
    At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. The world is abuzz with tech talk. The natural question, of course: Which is better? So, is there a winner?
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Hubspot] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. Facebook Journalism Project. August 2016. June 2016.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. Not to learn.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Good question. Another idea? One example? Recipes. Interviews.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] How to Plan Marketing Content Around Event Promotion
    At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. All too often, marketers under-plan their marketing content for events. Speaking of events.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] How to Plan Marketing Content Around Event Promotion
    At this past year’s Inbound , HubSpot had a group of iPads and monitors preloaded with a “test your inbound knowledge” style quiz. Not dissimilar to just giving away free swag, but HubSpot put a competitive twist to it that got people involved. All too often, marketers under-plan their marketing content for events. Speaking of events.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] 9 Handy Business Calculators That’ll Make Your Life Easier
    In short: This calculator will arm you with the numbers your executives will be looking for after running any event for your business. 2) HubSpot's Advertising ROI Calculator. This calculator helps determine the rough estimate of ROI when onboarding to HubSpot. Did they give you that extra $10K for paid campaigns last month?
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Hubspot] Debunking 5 Agile Content Marketing Myths
    We hear stories of groups like Dell, Mozilla, Hubspot, and others who spend a year or more tackling massive transformations, and we assume that’s the only way to “go Agile.” In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Hubspot] Do People Still Read? How Offsite Content Attracts Quality Readership
    Here at HubSpot, we spend a lot of time thinking about the future of content. For example, HubSpot has multiple blogging properties. In addition to this marketing blog, which lives on HubSpot’s website, we also have ThinkGrowth.org , which is published on the Medium platform. and "Will AI take over our blog?". But why? Jackpot.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Hubspot] 9 Essential Tips for Researching Your Next Content Campaign
    This HubSpot article lists 19 more beyond the ones I mention here. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. Scope Out Successful Campaigns. Come up With a Theme.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Hubspot] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. HubSpot. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Hubspot] 6 Awesome Sales Call Conversation Starters
    Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better. That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better. Don’t sell.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Hubspot] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Learn more about email marketing with Monaghan right now by taking HubSpot Academy’s Email Marketing Certification course. Email personalization really works. Testing.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Hubspot] 9 Essential Tips for Researching Your Next Content Campaign
    This HubSpot article lists 19 more beyond the ones I mention here. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. . Scope Out Successful Campaigns. Marketo. BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Hubspot] The Six Best Screen Capture Tools
    ” — HubSpot. Showcase reviews: Kathryn Aragon Media, HubSpot. HubSpot. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. Content is the basis of a web presence optimization strategy. Google Review Count:  222. Pricing:  free. Showcase reviews: Siasat. 2 ) LICEcap. Siasat.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Hubspot] 13 Gmail Plugins That Make Client Communication Easier
    Price: Free. 4) HubSpot Sales. HubSpot Sales is a free email tracking tool that allows you to see when a client or prospect has opened an email -- basically, you'll be able to tell if your email got lost in the client's inbox or if she's actually ignoring it. How much time do you spend on email each week? Price: Free. 3) Mailburn.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Hubspot] Fonts & Feelings: Does Typography Connote Emotions?
    Here at HubSpot, we used a clear Sans serif font for our homepage and calls-to-action to make the information crystal clear to site visitors. Source: HubSpot & Fount. Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story? Sans Serif. Script.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Hubspot] 2016 End-of-Year Recap [Video]
    Now that we've rung in the New Year here at HubSpot, we wanted to remember the biggest changes that happened in the world of marketing in 2016. From all of us at HubSpot, Happy New Year! 2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. Social Media Daily IGSS
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Hubspot] 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
    When I went to HubSpot's INBOUND event last month, that was my goal. Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. Guess what?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] Why Your Company Might Need a Content Audit
    Using Hubspot, identify which content directly influencers sales qualified leads. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. Even powerhouse Microsoft fell into that habit. Content
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
    We've been chatting about this a lot lately on HubSpot's marketing optimization team. Below you'll find an example of one (image B) , which is targeted to specifically promote HubSpot's Blogging tool. Instantly access SEO data with HubSpot's Keywords tool by starting a 30-day free trial. Design second. Copy first. Design second.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Hubspot] How to Launch & Manage a Successful Blog in 2017 [Free Planner]
    That’s why HubSpot and General Assembly have teamed up to create the new 10-week planner, How to Start a Successful Blog in 2017. There’s no denying it: Blogging for your business works. Best of all, blogging is super cost-effective, because the only thing you need to spend is time. How to design your blog to delight and engage your visitors.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Hubspot] Using Content Marketing in the Professional Services Industry
    We’ve all been attending grand events like HubSpot’s INBOUND conference for years, hoping to come away with some nuggets of knowledge that can enhance our businesses. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. First Up: Who Are You Attracting? By sharing that solution!
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Hubspot] Predictive Marketing: The Next Must-Have Technology for CMOs
    To understand which leads will convert to customers in the future, predictive tools have to pull data from a system of record like Salesforce, Microsoft Dynamics, Insightly, Marketo or HubSpot and identify the characteristics and behavior of prospects that closed. Predictive analytics is surging in popularity among marketing leaders.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Hubspot] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    We here at KlientBoost have partnered up with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing. Let's say you’re climbing the performance chart that reflects your ad campaigns. Is it an easy or tough climb? What’s the secret? As with most things: proper training. Not ideal. Scroll Depth.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Hubspot] 5 Personal Assistant Tools That Actually Make Life Easier
    When I asked my team for personal assistant app recommendations, HubSpot’s Web Team Tech Lead, Dmitry Shamis , immediately pointed to Google Home. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Hubspot] What can B2B Marketers Adopt from Growth Hacking?
    Sidekick from Hubspot has done well. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. What does this mean? Do you see what’s missing? Heck no. ” Right?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Hubspot] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Hubspot. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Frequency (Do they consistently publish great content?).
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Hubspot] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. But what does that look like? What's in Your Growth Stack? Do you agree?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Hubspot] How to Submit Your Website to Google (And Why It Matters)
    HubSpot customers: Your sitemap is automatically generated and maintained. So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world. Well, maybe. Let's walk through it. The results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Hubspot] How SMBs can get more leads through marketing automation
    There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Hubspot. Hubspot is another top marketing automation tool for email as well as other smaller tasks.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Hubspot] Twitter Unveils Live Video: Here's What You Need to Know
    Live video is really exciting for Twitter since it takes advantage of two things the network does so well -- breaking news and being human," HubSpot Social Media Marketing Manager Chelsea Hunersen observed. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Hubspot] 10 Must-Read B2B Marketing Blog Posts of 2016
    Hubspot. With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Happy reading! “7 Steps to Building a Content Marketing Culture That Works”. Content Marketing Institute. ” . Kapost.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Hubspot] 5 Disruptions to Marketing, Part 4: Digital Everything
    Amazon Dash Buttons are a great example of a simple but powerful IoT mechanism: Or, for an incredible demonstration of chatbot mechanisms — many of which you will actually find quite helpful — check out HubSpot’s GrowthBot for marketing and sales professionals. AR, MR, VR, IoT, wearables, conversational interfaces, etc. microsite.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Hubspot] 3 Steps to Grow a Successful Live Chat Program
    SnapEngage integrates with several marketing and sales software providers, like HubSpot. “We got a $300,000 opportunity this week from live chat on our site.”. I’m filled with pride as I hear our VP of sales make this statement. It wasn’t easy, though. sadly watched the leads’ value diminish the longer they sat in the database. Test It Out.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Hubspot] How Slack Became The Fastest Growing Business App of All Time [Infographic]
    Slack skyrocketed in popularity, making it the fastest-growing workplace software application ever.There are many reasons Slack has 500,000 daily active users and counting, including the folks here at HubSpot. The Ministry of Magic in "Harry Potter" used enchanted paper airplanes. The offices of Sterling Cooper in "Mad Men" used secretaries.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Hubspot] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Personalization. Strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Hubspot] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    2016 marks HubSpot’s 10th anniversary. Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process. Marketing became much more about the width of your brain than the width of your wallet. Fast forward to today. Need an answer fast? Just ask.
  • SNAPAPP  |  TUESDAY, DECEMBER 13, 2016
    [Hubspot] What Is a Maturity Assessment? The Secret to Producing Hot Leads
    Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Hubspot] How to Build A Social Media Strategy Dream Team [Free Ebook]
    That’s where HubSpot and Sprout Social’s new guide, How to Build and Manage a Social Media Team , comes in. Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Hubspot] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and  Salesforce.com. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Just to name a few. Here’s why.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Hubspot] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Enter ABM. Takeaway.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Hubspot] What Not To Do at Your Company Holiday Party
    Here at HubSpot, we’re huge fans of ugly holiday sweaters , but generally speaking, avoid wearing anything to the work party that could double as an outfit for a night out at the club. Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Don't: 1) Don't skip the party. Our advice?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    If you’re a HubSpot customer, you can easily create lists using the social streams featuring in the HubSpot Social Monitoring tool. 12) HubSpot Collect. That’s where HubSpot Collect will come in. Price: HubSpot Marketing Software starts at $200/month. Enter Google Chrome browser extensions. Social Media. 1) bitly.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Hubspot] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Part of its goal, says HubSpot's Corporate Marketing Manager Sam Balter , "is to address the needs of organization by connecting with all of the stakeholders within it. That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. Why is that? Right?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Hubspot] Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
    HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. 2) Consider if content should be adjusted for mobile. We’re living in a mobile-first world. What exactly do we mean by that? November 5, 2016.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Hubspot] The 24 Best Visual Content Creation Tools
    Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. 5) iCharts. ” —  HubSpot (Video). Showcase reviews: HubSpot (Video). ” —  HubSpot (Video).
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Hubspot] The Sales Operations Playbook
    They include Modern Sales Pros founder Peter Kazanjy ; Elaine Mao of Uber ; Kendall Grant of Fastly ; Kristen Podger of Pendo; and Channing Ferrer of HubSpot. We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. That’s still something of a mystery. . .
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Hubspot] The Sales Operations Playbook
    They include Modern Sales Pros founder Peter Kazanjy ; Elaine Mao of Uber ; Kendall Grant of Fastly ; Kristen Podger of Pendo; and Channing Ferrer of HubSpot. We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. That’s still something of a mystery. . .
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Hubspot] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show.
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    In the SMB segment, HubSpot’s new Growth Stack — I love that name, by the way, for tying together marketing and sales in a digital world — features an expanded set of APIs deep into their platform and a growing ecosystem of ISV developers. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] How to Build a Memorable Personal Brand on Twitter
    Don’t simply say via @HubSpot or @HuffingtonPost. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Hubspot] How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
    Join HubSpot Marketing Manager Chelsea Hunersen and Wistia Partner Coordinator Margot Mazur on Wednesday December 14 at 1 p.m. Wistia & HubSpot's own experiment results. Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? EST for the big reveal of brand new data.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Hubspot] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    HubSpot Marketing customers: SSL is included free of charge with the Website Add-On , and the number of domains on which you can enable SSL depends on your subscription type. If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? png">. Learn more here.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Hubspot] How to Fix Your Agency's Low Morale Problem
    To summarize from this recent HubSpot article on the growing agency morale problem: Nearly half of all agency employees report having "low" or "dangerously low" morale in 2016 -- up from one-third in 2015. As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? That’s not a good message for employee morale.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Hubspot] 8 Proven Ways to Stay Focused in A Busy Office
    If you really are looking for some ways to stay productive, Hubspot Partner Big Sea put together the tips their team of designers, developers, and marketers uses to get stuff done. It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. The nerve people have!
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