• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Hubspot] Closing the Loop on Social Leads
    our eBook from HubSpot and HootSuite. See what reporting HubSpot’s software provides on leads & customers earned through. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Hubspot] 17 Demand Generation Stats Every CMO Needs to See
    To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Hubspot] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    10 Lessons from the World''s Most Captivating Presenters," HubSpot. HubSpot. 18) "The History of SEO," HubSpot. HubSpot. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. Eric Schmidt.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Hubspot] The 11 Key Elements of Amazing Copywriting
    It happens when I read blogs like  this one from Writtent’s very own Karri Stover or from  HubSpot’s Marketing Blog. Corey Eridon at  HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.” ” 6. Is Error-Free.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Hubspot] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Hubspot] What’s Your Content Cadence?
    'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Hubspot] 10 Quick Competitive Advantages for Modern Marketing
    This sounds like an opportunity for a more receptive, engaged audience as data from HubSpot also notes that mobile ads perform 4 to 5 times better than online ads, but the key is to be calculated and customer-centric. 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. people involved in a B2B buying decision.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Hubspot] How to Create a Logo: Designers Give a Look Inside Their Process
    Graphic Designer Tyler Littwin , who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo. Full disclosure: The son in this father-son duo happens to be Matt Plays , who also works on video and design projects at HubSpot.)
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Hubspot] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Here at HubSpot, it''s the "wheat bread leads" story. Image Credit: HubSpot''s Gabe Weinberg. Image Credit: HubSpot''s Laura Moran. 'Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. 'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Many SEO companies want you to think you can''t do what they do. Here are the elements.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot! 'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Hubspot] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. HubSpot have over 31,000 subscribers on their SlideShare channel, check them out for some great ideas and killer presentations.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Hubspot] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event. Topsy.com told her #watchitwednesday has historically been used by sports brands and the hip hop community -- a very difference audience than HubSpot''s. That one''s my favorite.). Check ''em out. Facebook. Twitter.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Hubspot] How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
    Click to Tweet: "Learn how to achieve exponential growth with marketing analytics in @HubSpot ''s free ebook: [link] ". 'Analytics can be a huge opportunity for both the growth of your business and of your career. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
    At HubSpot, we call this "smart content.". 'When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. On Your Website. IP addresses.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
    'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. At #17, I -- predictably -- brought up the rear. Zippo. Next up, I took action. did this quickly.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    First Job: Inbound Marketing Manager at HubSpot. This was the first role of many that I had at HubSpot. 'Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] International SEO 101: Which Domain Structure Should You Use?
    For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. 'If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users. Responses.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    However, as  HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. The 'You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Evaluate Breadth of Experience.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] 9 Essential Email Inbox Filters for Marketers
    Note: these notifications were more important to me before I started using HubSpot''s Social Inbox all the time. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Inbox Filters 101. Unroll.me
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. 'Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Sales and support agents spend countless hours entering information into CRM platforms.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    photo credit: Dinh Huynh via photopin cc | graphics credit: HubSpot 'Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don''t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. However, the waltz is essentially three steps.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] Top 5 Affordable Tools to Make Infographics in a Snap
    ” Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot. 'What makes infographics so popular? Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. lot of people are visual learners.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] Inbound Tidbits, Highlights, and Key Concepts: The Grateful Dead
    'I recently started reading Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah. If you didn''t know, it''s an explanation of the theory and thought process behind their company. Over the next couple of weeks, I will be sharing tidbits, highlights, and key concepts from the book for your reading pleasure.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Hubspot] The Essential Guide to Creating Case Studies [Free Template]
    Click to Tweet : "The Ultimate Case Study Creation Kit : [link] via @HubSpot ". 'Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend? Content Creation Daily
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Hubspot] How to Blog Consistently Without Burning Out
    You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.). 'I''ve been blogging for as long as I''ve been working. How do you keep yourself motivated and inspired? Here are mine.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Hubspot] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Read more marketing tips from HubSpot Partner agency BluLeadz by subscribing to their blog. 'Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. Here are 19 quick tips to help jazz up your email subject lines.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Hubspot] Understanding Your B2B Website: 10 Key Terms to Know
    Examples of this would be Marketo or Hubspot. 'In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. to one’s inbox.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Hubspot] How I Got My First Sale with HubSpot
    My new boss introduced me to HubSpot and told me to study up on their Inbound Marketing Methodology, as it is a philosophy that Synecore practices. HubSpot announced the rollout of the company’s new CRM at the yearly event, which meant I could start working with it immediately. I can create email templates with HubSpot?!”.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Hubspot] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    Click to Tweet: " How to Monitor Social Media in 10 Minutes a Day: [link] Tips via @HubSpot ". 'If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. But there’s one big problem here … social media never sleeps! Unbelievable, I know.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Hubspot] How to Build an Unbeatable Content Marketing Plan
    Several ones include: HubSpot''s Marketing Grader : HubSpot''s Marketing Grader is a great tool to use when you want to see where you''re at with your marketing. HubSpot''s Blog Topic Generator : Get blog post ideas for an entire year with HubSpot''s Blog Topic Generator. The Content Marketing Plan Basics. Conclusion.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Hubspot] Buyer Personas Gone Stale? Use Agile Techniques
    Luckily, marketing automation systems like HubSpot have recently added attribution-reporting right into their dashboards to make this easy. 'For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. Unfortunately, timing can sometimes cut the schedule short. Brief Overview of Agile.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Hubspot] 87 New (Really) Marketing Automation Stats
    HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). 'This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.).
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Hubspot] 8 Tips for Writing More Powerful Conclusions
    Below is an excerpt from the conclusion of a HubSpot article on digital ad fraud. The author includes several suggested next steps for HubSpot''s readers, which I''ve shown using red boxes. 'What’s the toughest part of writing a blog post? For a lot of people, it’s the conclusion. Now what do you say? 1) Call it a conclusion.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Hubspot] You have a new match! Online dating tips for the B2B inbound marketer
    For advice on planning your inbound strategy try this guide from Hubspot’s blog , or find even more tips at the Hubspot Academy (although arguably it’s less useful for advice on dating). 'Back on the market or going to market? Hot tips from Earnest! That photo of you with the drugged tiger in Thailand? It’s as much about what you say.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] Before and After: The Transformation of One Business Blog
    As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. 7) Implementation of HubSpot Tally to record reader satisfaction. Scratch that. It was boring and ineffective.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] 56 Reasons Why Content Marketing Works
    Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Coull ).
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] Career Advice for Writers: How to Become a Copywriter
    Several of the best-respected resources include: HubSpot Academy : Free Inbound Marketing Certification. 'Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Hubspot] 22 Noteworthy Content Marketing Guides and Tips
    by HubSpot. by HubSpot. 'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    HubSpot customers have access to their built-in keyword and SEO tool. Non-HubSpot customers, I recommend trying KWFinder.com. 'Today, age and experience no longer necessarily determine your credibility. any of the thought leaders of our time became well-known because of their blogs. Each step is marked by a question. 1) Purpose.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 24, 2014
    [Hubspot] Knock-your-socks-off marketing measurement: here’s how!
    For example, DataHero dashboards let you connect to your MailChimp, Salesforce, Eventbrite, HubSpot, and many other marketing tools so you can view and compare data across platforms. Fortunately, this is less of an issue than it was a few years ago. Here’s how you can use the data you already have to do more with your marketing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Hubspot] 3 Important Sales Trends & Predictions for 2015
    Another example is the next generation of CRMs, -- like RelateIQ , Pipeliner CRM , and the new HubSpot CRM -- that proactively surface data in ways that enhance reps’ understanding of specific prospects. 'Here are three trends I see in the sales world, paired with predictions on where those trends will take us. This situation can’t sustain.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    As a professional blogger, Hubspot is a key source of advice and education for me. The second best thing to being a Hubspot customer is being a free subscriber to its marketing library and a regular visitor of its blogs. 'As part of my work, I speak to a lot of nonprofit groups. People have a lot of reasons why they don’t blog. get it.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Hubspot] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. She and her husband Gabe used a smartphone to record this video on the day of HubSpot''s Halloween party. And even at the recent HubSpot Christmas party, I was reminded how much people are attuned to social media. Right? Well, not exactly.
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [Hubspot] 37 facts on the future of Social Selling vs. Cold Calling
    Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). '50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. SOCIAL SELLING.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Hubspot] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. tried it out for HubSpot''s homepage. One study showed about 34% of all charitable giving is done in the last three months of the year. The list goes on. Please Retweet!
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
    Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. 'It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. So what can be done? The Challenge. See the original discussion here ).
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Hubspot] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. At HubSpot, we constantly try to accompany any links we share on Facebook with visuals, but as our social media manager can attest, it''s not easy. 'Let me tell you a quick, cautionary tale about using images online and copyright.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Hubspot] Business Advice From the Richest People in the World [SlideShare]
    HubSpot. 'I used to work near the waterfront in Boston. At lunchtime, I''d head down to the benches by the harbor with my coworkers (now two of my greatest friends), and we''d look out at all the fancy boats docked there. What am I doing wrong in my career that I don''t have one of those?" my friend joked. Fast forward to today.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Hubspot] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    HubSpot’s Home Page. HubSpot''s home page is well laid-out and hosts a clear CTA, front and center. user is on the HubSpot home page for a reason, and perhaps that reason is to grow their business. The white annotations are my own, not Hubspot’s.). Now, let''s see what HubSpot has going on on the About page.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Hubspot] Human-to-Human Marketing: A Trend for 2015 and Beyond
    That man was Dharmesh Shah, co-founder of HubSpot. 'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. That sounds horrible, right? And yet, that’s how some businesses still operate.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Hubspot] How to Optimize Your Marketing Channels [Free Ebook]
    Click to Tweet : Learn how to optimize your marketing channels in this @HubSpot ebook! 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. I''m finished!". Instead, marketing is an ever-evolving science.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] How to Syndicate Content Without Getting Dinged in Search
    Syndication, especially on HubSpot, is very simple technically. In fact, we recently discussed the step-by-step actions you need to take within a HubSpot blog to “disallow” (or disable) a syndicated piece from being indexed by search engines. I wrote an article on HubSpot about not p **g off Google,” mine could start. Don’t you?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    However, HubSpot suggests that up to 60% of our population are visual learners, meaning they prefer watching over reading. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie’s audience size dwarfs today’s popular magazine readership. So, Vlogging is big business.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    'Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ).
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Hubspot] How to Write Irresistible Landing Page Copy [Free Ebook]
    HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. Click to Tweet : Learn how to write more compelling landing page copy in this ebook from @HubSpot & @Unbounce! And, there’s always room for you to become a better writer. Use the click-to-tweet link below!
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. 'Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] The 2015 Talent Grab: 8 Skills You Need to Land Your Next Job [SlideShare]
    HubSpot. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The marketing industry is facing a talent crisis. The complexity of marketing is growing as fast as technology innovation accelerates -- and it''s doing so at a pace that''s difficult for any industry to keep up with.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] 10 Inbound Marketing Myths It's Time to Leave Behind
    It might sound scary to commit to $1,000/month for software (like HubSpot ) but when your results come faster and you''ve made six figures in sales as a result of the program, you won''t care how much the software costs. 'Many things in life and business are misunderstood and under-appreciated. So how do we clear up some of these myths?
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] How To Build A Better Email Unsubscribe Page
    HubSpot’s famous unsubscribe page does just this, using both humor and sadness to try and keep customers coming back. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…. Nah, that can’t be it. What do you think?
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] Is Email Marketing Making a Comeback?
    According to research from Hubspot, emails that appear to come from a real person (such as a person on the marketing team rather than a generic company email) are more likely to be clicked. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ?
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    'Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Pick your poison.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Hubspot] Should I Gate This Content? [Flowchart]
    HubSpot created a flowchart to help guide marketers’ gating decisions. 'We marketers seem to like rules. And when none exist, we''ll settle for guidelines.) Some challenges, however, are too nuanced for a binary best practice. Take the “Should I gate my content?” question, for example. Click to enlarge the flowchart. ).
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Marketing Strategies That Rock the SaaS World
    Others, like HubSpot, wanted to revolutionize marketing through attraction rather than interruption, so they invented inbound marketing. HubSpot, for example, created HubSpot Academy with a certification program that helps keep users on top of their game while earning street cred (and resume enhancement) by becoming acknowledged experts.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner. HubSpot customers, I''m looking at you for this section. 'Do you remember your first A/B test on email? Nerdy, I know.) But that''s pretty much it.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    HubSpot''s competitor''s tool provides good competitive metrics, but do a deep dive into your competitors’ websites to look at their content and initiatives in the last year. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Estimated cost: $50 per call to action.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Hubspot] 3 Conversion Psychology Principles to Use in Sales Copy
    HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” 'Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well.  You should also develop a strong knowledge of behavioral psychology principles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Hubspot] How to Fight the Infobesity Monster with Quality, Shareable Content
    82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Hubspot] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    For example, when I went to search "HubSpot blog," I got tons of posts from my friends: which actually makes a ton of sense. Often, those interactions include the words "HubSpot" and "blog," purely because I work on the blog team here at HubSpot. In theory, it seemed like it could help me. Maybe. The Facts. Will There Be Ads?
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Hubspot] 12 Clever Ways to Use More Visuals on Social Media
    Grab this guide & learn to write better marketing copy: [link] pic.twitter.com/Cpe1EF6yrp — HubSpot (@HubSpot). This was originally a webinar hosted by HubSpot that was turned into a SlideShare, and now a GIF. At the simplest level, that means that every post should contain a graphic or video. 1) Maximize Twitter''s Images.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Hubspot] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    That''s why my colleague at HubSpot Alec Biedrzycki created this cartoon: to help break down the concept of conversion into a more fun, digestible format. 'Better get another gallon of milk -- Girl Scout cookies have gone digital. You''ll need an email invitation from the scout themselves to gain access to their cookie website. of cookies.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
    Click to Tweet : Spruce up your PowerPoint presentations with @HubSpot''s free templates + tutorials! 'If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. Design Daily
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] How to Write Ridiculously Persuasive Landing Page Content
    Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. Check out how HubSpot effectively uses social proof to promote blog subscriptions. 'I used to think persuasion was a dirty word. wanted our audience to believe, too.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] Architecture Marketing: 5 Tools to Measure Success
    Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] We Completely Redesigned the HubSpot Blog. Here's Why.
    'If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look? It''s not just you. This is how it looked.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Hubspot] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    Good news for HubSpot and WordPress users: If you use HubSpot for blogging, your social networks will pull in the featured image automatically -- just make sure you designate a featured image in each of your blog posts. HubSpot. link] #blogfor30 — HubSpot (@HubSpot). 'We''ve all been there before. Facebook.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Hubspot] How to Use Stock Photos Without Looking Lame [SlideShare]
    So it''s perfectly fine to make stock photography a part of your visual content strategy -- heck, we use them all the time here at HubSpot. 'Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Chris "Kubby" Kubbernus.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
    like how Hubspot breaks their marketing organization into the stages of the funnel. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. Defining the Business Case.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Hubspot] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
    Click to Tweet : Separate SEO fact from SEO fiction with @HubSpot''s new free guide! 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. Yep, we''re serious. Welp, it’s all over.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Hubspot] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    At HubSpot, in a study of over 93,000 calls-to-action (CTAs), we found that personalized CTAs performed 42% better than standard, static CTAs. One HubSpot customer talked about waiting until the end of the day to log into his marketing automation system because he “dreaded” logging into it. billion industry by 2020. Get IT involved?),
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Hubspot] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
    Follow HubSpot''s board The Wine Lover | #HolidayHero on Pinterest. Follow HubSpot''s board The Caffeinator | #HolidayHero on Pinterest. Follow HubSpot''s board The Pet Parent | #HolidayHero on Pinterest. Follow HubSpot''s board The Foodie | #HolidayHero on Pinterest. 'Twinkling lights. Festive parties. 1) The Wine Lover.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Hubspot] How to Use SWOT Analyses for Smarter Content Strategies
    If you would like more help with your content analysis and planning, HubSpot and Smart Insights have put together The Content Planning Template , which includes four templates and instructions on how to complete them for planning out a more effective content strategy for next year. How to Do a Content SWOT Analysis. Weaknesses. Opportunities.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Hubspot] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). Click to Tweet : Learn the ins & outs of org structures with this new visual guide from @HubSpot! 'I remember my very first day of work at my very first startup. What the hell is this?” That’s awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Hubspot] What would I do if I were starting my blog from scratch?
    Read There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Hubspot] 11 expectations to have from a great SEO proposal
    HubSpot offer some sound advice. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). Find the right one and and you’ve found an invaluable asset.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Hubspot] The Science of Productivity: How to Get More Done in a Day
    HubSpot UX Editor Beth Dunn told me that when she gets writer''s block, she just opens up a blank document and starts typing away, even if the words don''t mean anything. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "''deconstruct'' the large problem at hand into smaller, bite-sized chunks. Just get started. Where are you?
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] It’s the Little Things: How HubSpot Writes Microcopy
    So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. Although her first job at HubSpot was in customer support, transitioning to the role of UX Editor wasn''t exactly out-of-the-blue for Beth.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Hubspot] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 'The best marketers I know are curious. They''re curious about the latest social media update. Who Practices Inbound?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
    HubSpot. 'The holiday season means a lot of travel for just about everyone, but for some, the holiday travel schedule is actually a bit of a break. talked to some jet-setting influencers whose frantic travel schedules have them on the road for months out of the year attending conferences, visiting clients, and going to meetings. The Basics.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] A Beginner's Guide to Retargeting Campaigns
    For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. In HubSpot (or your marketing software of choice), you''d compile a list based on two criteria: 1) their lifecycle stage, 2) their interests based on the topic of their most recent download. People pop over to your website then leave. Awareness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Hubspot] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Click to Tweet : Master your marketing budget with these free templates from @HubSpot! 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! Branding & Creative. Content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    To learn how to tell your story supported by data and design best practices, download HubSpot''s new ebook, How to Use Data Visualization to Win Over Your Audience. 'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome. That''s where data comes to your aid. The Value of Data Visualization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] How to Write a Cover Letter That Doesn’t Suck [Template]
    asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. 'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? My answer is one not many of them wanted to hear: "Sometimes." Sample Cover Letter.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. We sell HubSpot both directly to businesses and through our Partner program , so we use this question to route new Partner leads to a certain team in Sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ). 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. No, no, no! Good luck!
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Hubspot] Your New Go-to Guide to Content Promotion [Free Ebook]
    'It''s no secret that we create a lot of content here at HubSpot. You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. 2) Launch day.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Hubspot] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    " This is one of HubSpot''s perks -- free beer and books. 'Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. 15 Really Bizarre Cover Letter Blunders.
<< 1 2 3 ... 47 48 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...