ViewPoint

FEBRUARY 16, 2012

I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. These companies are helping customers gain clarity on complex problems and then leveraging that clarity. Do your YouTube videos or white papers reveal hidden opportunity?

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

JULY 26, 2018

While she has listened to the program and gotten an idea of its possible uses, getting the script in her hands is tremendously helpful. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc., per minute. _. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

OCTOBER 31, 2013

Each interview is available on our blog and YouTube channel. In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

FEBRUARY 2, 2011

Be that expert who can help them with their problems by offering solutions. Smart companies will increasingly be "brand butlers," focusing on how they can help their customers or prospects to make the most of their daily lives (versus the old model of selling them a lifestyle). Serving is the new selling. Focusing on Wins and Losses.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

SEPTEMBER 6, 2012

Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. Show me that you’ve helped other people like me solve these problems. How can I help them understand our target customers in greater depth?

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item".

Social Media 120

Social Media Media BtoB Inbound Marketing 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Produce engaging content. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Ranking 120

Lead Ranking Lead Scoring Generation Leads 120