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Paul Gillin

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. “We million likes, it’s doing pretty well.

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Gordon Gekko is So Last Century

Paul Gillin

I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction. Comment: Note the “satisfied” qualifier. Let people use these platforms. They will figure out how to apply them to the business.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. He’s in Chicago and hopes to stay there.

BtoB 50
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Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. Definitely bookmarkable. Google+ Hangouts.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader.

Skype 50
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The Changing Rules of B2B Marketing

Paul Gillin

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.