Writing on the Web

FEBRUARY 11, 2016

(It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. Anytime you write content on the Web, your content should meet these principles: Fill a need. Your clients have challenges that you are uniquely qualified to help.

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Writing on the Web

FEBRUARY 28, 2014

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well. When you write words to impress, you don’t write well.

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Writing on the Web

JUNE 4, 2015

Then you need to write and publish an expert ebook. In my last post, I shared a few questions you should ask yourself and 4 steps to write an expert ebook fast and efficiently. This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year.

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Writing on the Web

JANUARY 25, 2014

Did the job of blogging or writing fall into your lap? Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing. Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing.

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Writing on the Web

FEBRUARY 26, 2014

Here are three more ebook writing tips from good speakers: 1. This progression helps you stay focused writing your ebook, and more importantly primes the readers to remember your message. Be sure to write stories that illustrate both failures and solutions. Write both facts and emotions.

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Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan.

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Writing on the Web

JANUARY 2, 2014

They ask me for help, to ghost write either for or with them. It will help you get found, get known, and get clients. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. If I were to write an ebook about how to write an expert ebook … how would I do that?

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Writing on the Web

APRIL 8, 2015

Here’s the secret : When you write your bio, pretend you are talking to someone. When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve? Offer Help. Use the pronoun ‘you’ often. This can be implied.

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Writing on the Web

DECEMBER 16, 2015

If you’re writing for business, you want to connect with your readers by using personal stories. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. For example, I get updates from a professional who writes about arguments with her husband.

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Writing on the Web

JANUARY 7, 2014

I call this the fire-hose writing approach. The biggest mistake experts make when writing an ebook is to focus on what they know instead of on what readers want to learn. The biggest mistake experts make when writing an ebook is to focus on what they know instead of on what readers want to learn. Reader Focused Writing.

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Writing on the Web

JANUARY 31, 2014

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. You can always get an expert writer to help with the rest.

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Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Sight or cite.

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Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Help is available and it doesn’t cost an arm and a leg.

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Writing on the Web

APRIL 14, 2014

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. There is no secret ‘law of attraction’ for achieving a writing career. ’ Thinking doesn’t drive results.

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Writing on the Web

MARCH 10, 2014

Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. Writing Exercises. Take a Walk. Take a Break.

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Writing on the Web

FEBRUARY 20, 2015

I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

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Writing on the Web

OCTOBER 30, 2014

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. For me it’s all about the research and writing. Both professions allowed me to spend time doing what I love: research and write.

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Writing on the Web

JULY 30, 2014

Taking the time to read other blogs that are related to your topic or industry can help you to think of ideas for content that might not ordinarily be in your wheelhouse. I know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. Add content that isn’t writing.

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Writing on the Web

JANUARY 17, 2014

Write an expert ebook in 90 days? For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. I also will write about what happens after the content is written: Revising, editing. Do you think it’s possible?

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Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing.

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Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I usually write a list of solutions that help with this problem. and Blogs Alike?" One step at a time.

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Writing on the Web

FEBRUARY 26, 2016

This may seem obvious, but like a call to a help desk, sometimes the most basic steps work. In the consulting work we do with professionals who want to get found and get known on the Web, we recommend writing articles and submitting them to article directories as a key strategy. Helps set you apart from your competition.

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Writing on the Web

JUNE 16, 2015

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Are you on YELP ? According to studies, Yelp had 67 million reviews by October 2014.

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Writing on the Web

AUGUST 26, 2014

If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

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Writing on the Web

JANUARY 13, 2014

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. At this point you can continue writing or start looking for a ghost writer.

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Writing on the Web

APRIL 23, 2014

Here are six types of blog posts you can write easily and quickly. Photo essays – Blogging doesn’t have to be all about writing. Write a sequel to an old post – Did you tell a funny story in a blog post? Consider writing a follow-up post in order to give a conclusion to the story or question. People love visuals.

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Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

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Writing on the Web

JANUARY 19, 2016

What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. I care if I stay in touch more frequently with clients and offer to help them out.

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Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content? If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. That’s a good question.

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Writing on the Web

JUNE 12, 2014

Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => What Products and services do you offer? => What makes you uniQue??

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Writing on the Web

NOVEMBER 13, 2013

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. It depends on who you’re writing for. What is quality content?

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Writing on the Web

OCTOBER 15, 2014

Writing great content that people will want to read should be the first step towards getting them to visit your blog. I find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. Utilize these ideas and see if you get more traffic! Photo Source).

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Writing on the Web

SEPTEMBER 6, 2016

I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. . Here are five newsletter design must-haves that will help you get found, get known and get clients. That’s why newsletter design is so important. Allow for white space.

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Writing on the Web

JULY 22, 2014

Judith Briles is an author’s best friend, especially when it comes to book writing. Every little blurb is loaded with motivational juice to get writers writing. She’s one of the most helpful, caring, and authentic book experts around … a true book shepherd. It’s summer. Could you use a pick-me-up?

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Writing on the Web

MAY 22, 2013

You may just want to invite one or two writers to write posts that are their take on content that you typically share. Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking. Related posts: Guest Blogging: How to Write a Compelling Email Offer.

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Writing on the Web

JANUARY 9, 2014

Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Fortunately there are online tools that will help you discover more about your ebook topic. Fortunately there are online tools that will help you discover more about your ebook topic. Research what readers want most.

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Writing on the Web

MARCH 26, 2015

If you are the sole author of your blog, write it in the first person. If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. How to.Tips On Writing Better Story Telling Writing Great Blog Content blog writing content marketing with blogs personal stories personality storytelling'

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