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Writing on the Web

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How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. I looked down at my needle work and like a shock, it hit me. I put down my work and never went back to that hobby ever again.

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I Just Googled Your Business Name: Do You Need to Improve Your SEO?

Writing on the Web

This may seem obvious, but like a call to a help desk, sometimes the most basic steps work. In the consulting work we do with professionals who want to get found and get known on the Web, we recommend writing articles and submitting them to article directories as a key strategy. Helps set you apart from your competition.

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6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. For example, a few years ago my “one word” was “Care.”

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Typical clients page: who do you work with? Testimonials , showing social proof of what happens as a result of working with you. How Can I Help You’ page , clearly giving options for hiring or buying. Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. An email subscription form. Branding and Your Blog.

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The Biggest Mistake Experts Make When Writing an Ebook

Writing on the Web

What common solutions exist and why they don’t always work? In brief, it’s a process for creating products and services that work well for the end users. You create your design to help people achieve their goals in ways that will work for them. It’s much kinder, don’t you think?

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A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

It can also help identify what drives your readers; what content resonates with them. As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. What works for one business won’t always work for another.

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Problem #1: Lack of Clarity. Make sure you cover all the topics and categories.