Tony Zambito

MAY 17, 2021

Help them meet their challenges. 2 – Focus on The Future of Work. A lasting result of the pandemic will be the way in which it has affected how people work. A lasting result of the pandemic will be the way in which it has affected how people work. The future of work will be drastically different in the next few years.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Tony Zambito

MAY 21, 2021

Working from home, anxiety, and stress proving to be major factors. We adapted by finding new ways to work, wearing protective masks, and developing new routine social behaviors. The work from home phenomenon proving to be a major contributing factor to these increases. Even reading a book became a lot harder. .

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Tony Zambito

MAY 10, 2021

This view also helps in gaining a glimpse at how buyers behave. In our own examination of this issue, we began to do “deep dives” into the actual buying processes of buyers several years ago, through work with HP and others. Supplying buyers with needed support in their efforts working with stakeholders.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Tony Zambito

MAY 7, 2021

Looking for specific insights and buyer personas that are going to help them with a product launch. Helping marketing and sales to plan and coordinate around a common view and language about buyers and accounts. (As 4 – Work Better With Agencies. I fear it will be more harmful than helpful.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Tony Zambito

APRIL 26, 2021

Working from home, for many buyers, is either proving to be chaotic and unfocused or fraught with unending pressure. On one hand, I like working from home and not worrying about driving to the office. On the other hand, the company thinks work from home means you are available 24/7.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

Tony Zambito

JANUARY 21, 2022

The concept of human-centered design was derived from a desire to help people achieve their needs and goals. To make products and services work for the common good of people. Insights that not only help companies to accelerate their growth but also elevate their contribution to the common good of humankind. .

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. A qualitative research data point: “Now that I’ve been working from home the past few months, I have more time when I am researching solutions. Are you making it hard for them?

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Tony Zambito

JANUARY 11, 2022

As a former head of strategy and sales, I knew that the old way of sales and product management/marketing thinking was not working. That these approaches were not going to help us to understand how buyers were changing. It was out of this time of unnerving uncertainty that buyer personas were founded. Here we are twenty years later.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Tony Zambito

APRIL 20, 2021

Working with many leading organizations and hundreds of marketing and sales leaders to succeed. My goal is to create a worldwide community of buyer insights and buyer persona evangelists who help organizations succeed in helping buyers to achieve their goals.

Buyer Personas 130

Buyer Personas Communities Organic Leads Research 130

Tony Zambito

OCTOBER 22, 2020

The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. Big tech and other industries are preparing their workforces to remain working from home remotely throughout 2021. Transformative it is. The purpose of Buyer Interaction Design ?

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Tony Zambito

MARCH 12, 2017

Just as well, the realization also has materialized that what has worked in the past, is not working today when it comes to understanding buyers. A big reason often named is the lack of insights about buyers for the purposes of helping to guide companies through significant transformation and achieving growth.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

JUNE 16, 2020

Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to help them chart a new course in troubled waters. And, affect how businesses and people work as well as participate in commerce. Working From Home Is Here To Stay. The robotic automation of work and tasks will accelerate.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Tony Zambito

NOVEMBER 21, 2020

Family life, social life, business life, and work-life have all been affected. For instance, one manufacturer we worked with had a stated goal of expanding two logistic facilities. This is where solid qualitative buyer research can help organizations understand how buyer psyches have changed. . Now shelved until 2022.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Tony Zambito

JANUARY 12, 2022

Saying yes based on my work in the past five years, including the past year of interviewing buyers globally as part of several interesting engagements. Buyer insights research and buyer persona development help get to the layers of insights needed to understand not only similarities but divergent goals that drive choices and decisions.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Tony Zambito

MAY 4, 2020

The Way Work and Commerce Gets Done. The way work and commerce get done will need to be reinvented and reimagined. Thousands of workers are working from home. New behaviors and protocols will emerge as the digitization of work and commerce materialize over time. Competence, Performance, Expertise.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Tony Zambito

MAY 29, 2021

What we do know is that buyers are living and working in a new reality. Buyer insights and buyer personas can go a long way towards helping leaders and teams to resonate with buyers. When I have been asked to examine previous buyer persona work, there are several issues I typically see.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Tony Zambito

APRIL 27, 2020

How we work, travel, communicate, relate, and aspire towards goals will all look and feel different. When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. We cannot return to something that will no longer exist.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Tony Zambito

SEPTEMBER 26, 2018

An issue for leaders in this current mode of transition is working with existing solution-selling skills and hope for the best that sales forces can adapt. Whereby there is an exchange of insights that help to attain specific goals. Going at lengths to shift from solution selling to insight-based selling.

Allocation 181

Allocation Digital Transformation Press Training 181

Tony Zambito

OCTOBER 23, 2018

A question which businesses undergoing such efforts should answer, however, is: Will our transformation help us to align with customers and buyers? Data : Buyers are increasingly reliant on and building predictive data operations to help with their decision-making. Workforce : How people work and communicate are changing drastically.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Tony Zambito

JUNE 8, 2020

How have buyers adapted to working from home? This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved customer strategies, customer experience, and revenue performance. When will buyers be willing to make plans to implement high-stake projects?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Tony Zambito

OCTOBER 3, 2018

Insight-selling places emphasis on sales reps delivering helpful insights to potential buyers. We were ready with at least some data on what we were seeing and how we thought we needed help. Confidence in working with a firm who are making strides to adapt and advance in the face of digital disruption is going to be on the checklist.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Tony Zambito

SEPTEMBER 6, 2016

And, it can help gauge the size of a market opportunity. Customer segmentation lacks in helping you to understand what preferences buyers may have, what they work on, how they engage in buying activities, what their purchasing history may be like, and what initiatives they work on. Buyer Profiling. Buyer Profiling.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

JANUARY 24, 2016

One of the primary goals of such a framework is to engage in identifying what customers want to achieve (their goals) and then orchestrating organizational resources towards help customers to achieve their goals. Making use of relevant insights to help guide marketing planning. Choosing Wisely. Guiding Framework.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

DECEMBER 8, 2015

This is where I need your help. On a positive note, I have worked with some amazing organizations this year. May I get your help? Each year, since originating the concept of buyer personas in 2001-2002, I have reflected and offered a perspective on the state of buyer personas. Take The State Of Buyer Persona 2016 Survey.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Primarily, it helps with making sense of the tasks and activities buyers perform. Yes, we used the help of a third-party firm. Transformation by Yu Luck.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

NOVEMBER 8, 2015

Here are important elements based on working with organizations over the past fifteen years who have utilized an experience mapping approach to achieve customer-centered strategies: Get to know your buyer : companies today are beginning to understand the need to go beyond data analytics.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

NOVEMBER 22, 2015

At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. One of the central purposes of personas, archetypal representations of customers and their goal-directed behaviors, is to help enterprises develop a common view of customers. 2 – Persona-Based Common Views.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

MARCH 6, 2017

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. This challenge now requires a transformation in how buyer insights are gathered, portrayed, and communicated to help B2B organizations create aligned strategic vision.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

DECEMBER 20, 2015

We are seeing a rise in the use of cloud-base applications, such as Cintell, and other applications helpful to maintaining buyer personas. It is helpful in gauging the understanding of buyer persona best practices and experiences. Will you help? Yet, we still have miles to go.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. A place where true goal-directed buyer persona research can be of immense help. These findings are consistent with others over the years.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

OCTOBER 3, 2011

  Multiple and varietal forms of qualitative methods help to provide a unique articulation of value criteria that buyers may formalize or internalize for decisions.  Based on a work at www.goalcentric.com. Based on a work at www.goalcentric.com. Unported License. Unported License. Related articles.

High Quality Lead 100

High Quality Lead Differentiation Social Networks Paid Search Agency 100

Tony Zambito

JANUARY 25, 2012

Business information services also serve a valuable role in drilling down to help with contact information, such as newcomer Netprospex , to provide B2B with potential decision-makers they can reach. These reports, often analyst generated, help to shape strategic vision and enable both short-term and long-term planning.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

MAY 23, 2010

  Thus, helping them to achieve that unparallel focus needed to win.    For the past 11 years, my colleague Angela Quail and I, through our firm Goal Centric, have been fortunate to work with several Fortune 100 companies who have this transformation underway in portions of their global businesses.  

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

OCTOBER 4, 2015

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. The kind of intelligence sales has relied upon for the past three decades and is often publicly available.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

MAY 11, 2011

  Here is where buyer persona development can be of help.    Another key area buyer persona research can help with is the changing nature of multiple decision-makers and multiple complexities in the buying process.    Let me end with an illustration.    Let me end with an illustration. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

MARCH 23, 2011

  Everyone working on their portion of the sales pitch to be sure they are in tune and in the right key – just like an American Idol contest.  Networking : it is weird to put this word here because it conjures up the old image of networking – as in working the room.    It is getting more expansive than this. . 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 13, 2011

  Either they worked or didn’t work.    And, when they didn’t work they are shelved.    Those they did work sometimes run its course and then are neglected to move onto the next “big” thing.    Organic. Marketing and sales plans have a tendency to be concrete and finite plans. 

Buyer Personas 100

Buyer Personas Peer-to-peer Planning Viral Marketing 100