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The Effective Marketer

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getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Common sense, obviously, but it just helped me see my workload in a different way.

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Inbound Marketing Analytics 101

The Effective Marketer

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Identify what’s working. Identify what’s not working. Implement more of the tactics that work to improve marketing performance.

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. Her work has appeared in myriad publications including Inc., Before joining Software Advice in 2012, she worked in sales management and advertising.

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Best Practices for Webinar Landing Pages

The Effective Marketer

But what good is all the work in putting together a nice webinar if your registration rates suck? It’s like they decided to embed an iframe of some sort and didn’t bother making it work… it just goes on and on forever. Simple and clean design to emphasize the key aspects of the webinar will help conversions.

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Your Content Focus: Narrow vs Wide

The Effective Marketer

” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with.

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Reinventing Marketing at GE

The Effective Marketer

Building products that sell themselves is a neat idea and had worked well for GE for years. Principles of Marketing at Work. As marketing started to work in new innitiatives, expanding its role, more funding was provided and new offerings were created. Marketing as a Function. The Implementer. Executing on ideas.

Planning 100
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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs.