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Why I’ve Joined Marketo

LeadSloth

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. The only downside is that I won’t have exposure to other Marketing Automation systems anymore (and all the great people that work at those vendors).

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies. A recurring theme is that you need to really understand the prospect.

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What Lead Nurturing Content to Send When?

LeadSloth

But that’s not how it works in real life: different people have different needs and are on a different schedule. I can share some approaches that work well for me in my consulting practice. In your email campaign, start with a couple of educational emails that contain helpful content.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Also, lead scoring only works if you know who you want to target. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster.

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Demand Generation Blogs Continued

LeadSloth

Gary Katz, Marketing Operations at Work. Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media.

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Inbound Marketing & Marketing Automation

LeadSloth

That takes a lot of work upfront, but will result in ‘free’ traffic in the future. But that doesn’t help with getting more visitors to your site. Project management : work together with a team of people. Either work with an SEO agency, or read a book on SEO and use one of the integrated Inbound Marketing tools.

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How Are CRM and Marketing Automation Different?

LeadSloth

Today’s CRM Systems Do Not Help Marketing. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact). Form Builder.