Industrial Marketing Today

OCTOBER 1, 2011

They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” Instead, salespeople want opportunities. ”.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

MARCH 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

APRIL 14, 2012

I learned my business in the early years by doing production work for other ad agencies and printers around town. This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases. Along the way, I have worked with some great people, both clients and vendors.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

AUGUST 1, 2012

Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. Encourage marketing and sales to work together as a team.

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

OCTOBER 9, 2012

These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project. CAD files, Engineering Kits and online design tools for help with specifying and designing prototypes.

Top of Funnel 60

Top of Funnel Differentiation Lead Ranking Lead Scoring 60

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, my client wasn’t inclined to do all that extra manual work. How to add Google Analytics to Benchmark emails.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. I make that recommendation based on experience from helping clients who call me after spending thousands of dollars on their websites with very little to show in return. Congratulations!

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Ranking 60

Industrial Marketing Today

MAY 26, 2011

I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Create an online version that supports complex parametric searches to help design engineers find the exact part from your inventory of thousands of SKUs.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

OCTOBER 1, 2012

It should help you shift the focus from writing about your products and services to how you help your customers solve their challenges. This will help your readers take a series of interim steps in their decision making process while moving the needle for you. In my experience, option number 3 works the best.

Paid Search Agency 60

Paid Search Agency Marketing & Strategy Marketing Strategy Work Management 60

Industrial Marketing Today

APRIL 3, 2011

Ready to use reports for planning preventive maintenance work without costly shutdowns. You are wasting your time and valuable resources if your content isn’t relevant and helpful to them. Help to frame the discussion in their minds. Visibility into complete repair history and analytical tools for spotting trends.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

JUNE 1, 2011

Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. The same idea has been carried over with QR codes to help Architects compare building products sitting in a warehouse somewhere to what they see at a job site. Catawba County, N.C.,

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 15, 2011

The entire application is built to help engineers, designers and specifiers find the right part quickly and easily. That in turn helps manufacturers get in early in the industrial sales cycle and generate more sales opportunities. I could then select a specific manufacturer’s CAD library to view.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

SEPTEMBER 21, 2011

A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. Posting content about Cyber Security concerns and Smart Grid interoperability standards would be very helpful to process, automation and power engineers. Site content for future needs.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

APRIL 2, 2012

I found the one written by Ahava Leibtag ( @ahaval ) to be very helpful. Viral content is extremely popular in consumer marketing and it can work just as well in industrial marketing with some tweaking. There are several articles that have been written about the “Do’s and Don’ts” of infographics. What will be your call to action?

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. An SEO consultant can help you develop an effective keyword research strategy based on their industry knowledge and expertise. Optimizing different pages within your site for different keywords will help you achieve the best results for each keyword. with your family. Should IT be handling this task?

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

JANUARY 10, 2011

There must be a logical explanation for what seems to be a contradiction of everything I’ve read and have experienced in my 20+ years of working with manufacturing and industrial clients. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

MARCH 12, 2012

on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. Need help creating your own inbound content marketing hub? According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 22, 2011

Developing an effective scoring system requires marketing to work closely with sales. Send them valuable content that will help to move them to the next step until they are sales ready. This is a critical step in making your lead generation and management an objective, quantitative process instead of a purely qualitative exercise.

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. You can help search engines find your older posts by using a “related posts” plugin. Don’t hang around bad online neighborhoods.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Your prospects will find pricing information even without your help. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 1, 2011

Even though work-related usage of social media is low among industrial professionals, it is here to stay. Visit my company’s website if you need help with your industrial e-mail marketing. You send out a strong message to them that you understand their needs and leads to better engagement with a higher probability of conversion.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. You can see a working example on my client, Schulte Building Systems’ site.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 26, 2011

Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. This where traditional outbound marketing like print ads, phone calls and direct mail can help in maintaining top-of-mind awareness even when the prospect is not actively looking to buy.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. 4 comments… read them below or add one } Jessica Johnson July 14, 2010 at 2:16 pm This is a great post because it helps to define a concept that seems to be a tangible way for B2B marketers to provide real value through social media. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JANUARY 26, 2010

Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Try to post new material at least twice a week and more often initially.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Here are some examples to help you understand the concept: Simple Call to Action Irresistible Offer or Incentive “Sign up for more handy tips” “Want a copy of our complimentary Report, “How To [Do Something no one else will tell you how to do] in 3 Easy Steps?” You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 4, 2011

In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. An industrial blog will help to establish you/your company’s expertise with free content. Building this kind of thought leadership and online credibility helps you grow your list of new prospects and leads.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Industrial Marketing Today

JUNE 17, 2011

I’m going to make some suggestions in this post to help you solve the problem if you are an industrial marketer stuck in one of these scenarios. Show them how, with their help (lead scoring, qualifying, feedback), you can refine the process and deliver higher quality leads that improve their closing rate.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

DECEMBER 17, 2010

I find it very helpful to write down bullet points to go from objectives to actionable items on a client’s site. This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. This is not the same as web analytics.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60