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Hive9

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4 Steps to Prove Marketing's Value to the CEO

Hive9

You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case. One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth.

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Marketing Planning with Financial System Integration

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Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes.

Planning 100
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Why Spreadsheets Still Aren't Great for Marketing Management

Hive9

However, as we all know, 2020 brought about dramatic changes we never could have anticipated: canceled events, full-time remote working, shifting budgets and priorities, layoffs, hiring freezes — the list goes on. Make the change If you’re ready to bring all of your marketing, finance and performance data into one place, we’re ready to help!