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Everything Technology Marketing

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Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

Say you’re a small accounting firm that works primarily with small businesses. This kind of content helps folks get to know you, so that buy the time you’re closing the sale, the client feels that they already understand both your firm and its capabilities. Now, they’ll want to see that you can carry out that solution.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months. The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). Thanks to everyone who participated in the survey.

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. From defining deliverables to knowing when you’ve achieved your goal and may proceed to the next phase, these questions touch the rest of your work in countless ways. We’ve identified three key steps.

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Looking for Social Media Policy Examples?

Everything Technology Marketing

Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't. Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link]

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B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Segment Scoring A weighted scoring model can be helpful where we define a list of evaluation criteria, assign a relative weight to each, and then score by assigning points for each criterion across each segment. What segmentation approach worked for you?

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Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.