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The Need for a Demand Center

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Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change? To accomplish this critical objective, marketing needs to substantially raise its game.

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Email Marketing vs. Marketing Automation

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This data helps identify prospects that are active and increases the probability of moving a prospect through to a successful sale by shaping the content they receive based on their activity and interest. This takes out a lot of manual work by the sales and marketing teams, by streamlining and simplifying work.