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Digital B2B Marketing

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Do people want to work with you? Are you simply helping your customers justify the decision they already want to make? As you help potential buyers through the process, they will become more familiar with you and your solutions as well, leading to an opportunity to make a sale.

B2B 100
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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. The Buyer’s System Works Today Your prospect’s business works without you.

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What Really Happens When Influence Increases?

Digital B2B Marketing

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. If 50 GRPs a month is working well, 500 GRPs won’t work 10x as well. It is no secret, as a marketer you want to influence purchases. At some point, marketing activities reach a diminishing return.

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Ok, here are how the numbers work out for different banner approaches targeting enterprise B2B audiences. Retargeting works for two reasons other banner tactics cannot replicate: It is your exact audience and they are already aware of you and have engaged with you. If you need help identifying alternatives, you can send me an email.

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now. Zombies do the same thing over and over again. Marketers do the same thing over and over, and over and over, again. This definitely should be included in the list of infographic mistakes marketers make.

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Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

The bigger that movement or change is, the harder your marketing needs to work to overcome resistance to change. But Pushing is Easier Than You Think Pushing to overcome the friction sounds like hard work… until you try to get someone else to push your content without payment! No one was interrupted with your message.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

While it is true that quality is lower, the relatively low cost still works out well for many companies. You are working on a very targeted program and will only be using the list a couple times in the year. Or let me know if you need help selecting the best path. This guide will get you started. Buying a B2B List.