How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news? What if banner ads could become as targeted and relevant as emails? One of the emerging trends in online advertising promises to make this possible. Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. MORE >>

But even working in advertising, I rarely notice banners. They are simply one more quality indicator and data point that may help explain results or behavior of media partners. A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers. So how many banners really go unseen? trillion online banner ads were served in 2011. MORE >>

When I was wondering if I would ever see this blog get a comment from someone I didn’t know or help make a new connections, Michael encouraged me, and since then I have met a number of people through Michael. If I can write content that has created dialogue and helped to forge relationships, you can too. work with B2B clients on media and integrated marketing programs. There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. MORE >>

In B2B marketing organizations, content marketing aims to help buyers buy. So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. The Buyer’s System Works Today Your prospect’s business works without you. Instead, you need every stakeholder to be on board with moving from the manual solution to an automated one, from a known working solution to one that requires making changes. Right? Wow, that sounds amazing. is the length of the sales cycle. MORE >>

Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons. With a little creativity, these free resources will help you uncover new opportunities for B2B advertising campaigns. An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. However, there is very little quality research available for online planning in B2B. Suggested Resource: NextMark Mailing List Finder 3. account. MORE >>