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Crimson Marketing

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B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Source: Demand Gen Report.

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Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” When “you’ve got a much better working relationship in a collaborative way between marketing and sales” things get easier.

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7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

Here are 7 reasons to help marketers understand why your CEO will say Yes to choosing marketing software: 1. Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.”

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Why Marketing Should Have a Quota

Crimson Marketing

And can help measure marketing effectiveness. By working with the inside sales team, Marketing can further qualify leads. More target marketing touches to help Sales get a prospect moving. Sales and Marketing coordinate more and work better together to realize real business growth.

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Mastering Content Marketing In 11 Easy Steps

Crimson Marketing

Understand their buyer journey so you can provide the content they need to help them make informed decisions. It’s a community that you help to create. Calls to action help your buyers move through the sales funnel. Create a content calendar to help you stay on track. Hire a managing editor. Build a community.

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Who Is The New CMO? [Video]

Crimson Marketing

Talking to them about what’s working and not working helps paint a vision of what’s possible for them and helps build my own thought leadership. . By pulling together from the collective of different CMOs, I am able to see their wisdom and best practices.

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

That is exactly the work done by predictive analytics technology company Infer. He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . Infer is taking the predictive power of Google to help companies win more customers.