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B2B Marketing Traction

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

A one-page plan is a great visual marketing road map that is easy to change and helps keep your team’s eyes on the ball. They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Asking what worked and what didn’t work this year?

Planning 100
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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. Here diagrams embedded in the documents help tremendously. When the site was 90% complete, one of the firm partners noticed that when navigating through the site his back button didn’t work.

Planning 100
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6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I help businesses and organizations grow and change. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. I get to choose with whom I work.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. Do you want help getting better results from your email marketing? In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

They are so focused on the one message for the email they are working on, they can lose site of the big picture. ” It is so important to help the recipient understand how they got on the list. Visuals will also help, so a picture of your product or of your production area with the product are a plus.

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12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

You just choose a template, install it, and tweak your existing content to make sure all is working, right? And, we’ve found that there are a some hidden issues when working with WordPress that you need to be aware of. Key people: the client with help from the project manager. WordPress website updates are easy, right?

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Creative and entertaining writing helps with engagement. More people read their email on smartphones and mobile devices.

B2B 100