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Anything Goes Marketing

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The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Once you have this down, you can then start working on a proactive strategy and determine what it will take in your organization to make this possible. There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. They will hopefully help you in return. You may see a theme here.

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Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. Now to get down to work. Twitter is a fantastic networking tool and it can help you maximize your travel time.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I work my but off yet have to find my own parking spot or take public transportation.

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Why I Use Twitter

Anything Goes Marketing

I do have some other posts that I'm working on that get more into tips and tricks so stay tuned. Twitter allows me to better understand the landscape that I work in. I specifically look for those people that can help me and I will promote those Twitters that provide me with valuable insights. Why do I Twit?

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Remember to keep the subscriber in mind as your work through your data collection processes. Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Database Accuracy Metrics.