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The 4-Word Manta That Helped Land a Deal on Shark Tank

Hubspot

How do you give the people of Los Angeles a taste of New England? Simple: you buy a food truck and sell authentic, mouthwatering Maine lobster rolls. At least, that's what Sabin Lomac and Jim Tselikis, Co-Founders of Cousins Maine Lobster , did.

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Word of Mouth Marketing: 49 Statistics to Help You Boost Your Bottom Line in 2021

SEMrush

This is essentially word-of-mouth marketing (WOMM), and we experience it nearly every day. That’s why almost half (48%) of businesses worldwide rely heavily on the power of word-of-mouth marketing. Can you think about the last time you experienced something and had to tell your friends about it?

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Book Review: Smart Brevity

Webbiquity

Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. Publications that pay contributors by the word. SEO articles that say you need 1,500 to 3,000 words on a page to rank. Go Deeper Smart Brevity isn’t about simply writing less, but about communicating more using fewer words.

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. We’ve put together a handy guide that covers: How you can use action words strategically.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Either way, you're on the right track and we have just the thought-leaders to help you! Either way, you're on the right track and we have just the thought-leaders to help you!

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The Secret of Using Emotional Headlines

Marketing Insider Group

Headlines with both positive and negative power words urge readers to click on and engage with your post. Emotional headlines help connect with your audience , drive more traffic to your site and increase your conversion rate. The key to crafting emotional headlines is using power words that evoke feelings. Empowerment.

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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Low-grade content, on the other hand, helps no one (other than putting a few dollars in the pockets of its shady purveyors). Sentences that state the obvious, contain glaring grammatical or factual errors, or use odd word choices can drive the reader away without a second thought. And it won’t help with your SEO. Bucket brigade.