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Writing on the Web

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The Sociology of Social Media: TED TV Talks

Writing on the Web

Here are some of the great talks that will help you learn more about new ways to use traditional media and innovative ways to bring more to the digital sphere – and the sociology that’s evolving. Learn how founder Jimmy Wales helped to create the amazing new media giant from this talk.

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A Checklist for a Good Blog

Writing on the Web

If you don’t have anything of your own, you can always link to a page on Wikipedia. Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients. Well, I’ve got one, but … I never know what to write.”.

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Content Marketing Focus: Lessons from Steve Allen

Writing on the Web

Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. What will help them, entertain them, engage them? Allen started off in radio but got his first TV job as an announcer for wrestling matches.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? You want to focus your content on the keywords your prospects are likely to use in searches. You can’t do that without asking them what their interests are.

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Edit Your Content: 12 Things NOT to Miss

Writing on the Web

Helps to read it out loud. I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Come on, help the poor little spiders out, they’re not exactly geniuses. Review for commas, semi-colons , ellipses and em dashes. Formatting.

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Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Here’s why… I am a psychologist who helps others get found online, get known in their niche, and get clients. For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Twitter has 75 million accounts.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? P.S. If you haven’t started your blog yet, or you’re just not getting the results you’d like, I’ve created a free document to help you. Of course, this varies.