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Chris Koch
SEPTEMBER 15, 2014
English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). There’s no discussion of whether what I’ve published is of good quality or could be helpful to a customer – it’s all about fear and power.
Chris Koch
JUNE 18, 2010
Image via Wikipedia. For those of us struggling with B2B marketing and all its complexities, this will help clarify some core issues. Simple things seem to be the most powerful, don’t they? I think that’s one of the reasons that when people write about an archetypal business, they often use bicycles. The bowl of quarters.
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Chris Koch
JUNE 25, 2010
Image via Wikipedia. How can we help customers be extroverts? Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) But as Paul points out, that self is often lazy and fearful.
Chris Koch
JULY 28, 2010
Image via Wikipedia. Another problem is that they may move on to another company, perhaps taking their audience and any brand cred they’ve helped you build with them (most people pick on Robert Scoble as an example of this). In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e.,
Chris Koch
JULY 16, 2010
Image via Wikipedia. Because you are helping them create a waking dream to play with. Sometimes, providing a fallow field for customers to create their own thought leadership is in itself the very highest form of thought leadership. What is a waking dream? You probably know what I mean by waking dream.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection. Yet while generally we can’t put a price tag on our content, we do charge for it.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection. Yet while generally we can’t put a price tag on our content, we do charge for it.
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