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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Content, in other words, that helps the customer understand. Content, in other words, that helps the customer understand.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. This helps you mine keywords and also find trending ideas surrounding those keywords.

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Does a CMS help your SEO?

Biznology

Image via Wikipedia. To find out what it depends on, check out my latest post on Search Engine Guide, " Does a CMS help your SEO? ". At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?"

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3 Tips to Help Content Marketers Understand Sales Cycles

Biznology

Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy.

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Will the visual design of your pages help your SEO?

Biznology

Image via Wikipedia. To read more about what might be coming, check out my latest post on Search Engine Guide, " Will the visual design of your pages help your SEO? ".

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Other examples include the Dove brand, which is all about helping to improve the self-esteem of girls worldwide; Starbucks , known for its bold social responsibility initiatives; and The Body Shop , the successful cosmetics company with all natural products that reflect their purpose, “enrich, not exploit.”.