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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, net, complete Web 2.0

Web 2.0 20
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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20
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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us social media.

PR 20
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Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.