Chris Koch

SEPTEMBER 24, 2010

I heard a great definition from my former ITSMA colleague Jeff Sands the other day: Sales enablement is helping salespeople be more credible with customers. Marketers helped salespeople put words to the insanely complex products and services they were trying to sell. What do I mean by sales enablement? But then the internet came along.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

APRIL 30, 2010

At ITSMA, we’re seeing four main reasons for doing it: Help. Is there a reason for you to offer whatever help you give to customers through mobile? Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JUNE 26, 2009

Besides creating online communities in business-oriented third-party hosted social media venues like LinkedIn, you can also start guild-related wikis. Wetpaint offers a nice free wiki. I hope this post is helpful. I hope you will comment and add in your suggestions to help B2B marketers build their personal presences online.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. For example, Cisco has an e-mail alias called “internet postings” where employees can get help. But don’t provide them with a blank slate. Reference the employee code of conduct, if you have one. Ditch the legalese.

Social Media 100

Social Media Media Guidelines B2B 100