Everything Technology Marketing

JULY 6, 2013

Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

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Everything Technology Marketing

JUNE 27, 2013

Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

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Everything Technology Marketing

MAY 31, 2011

The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short.

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Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle.

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Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

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Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

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Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry.

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