help White Paper Related Topics 
Anything Goes Marketing
OCTOBER 15, 2006
Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?
Anything Goes Marketing
DECEMBER 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Most likely.
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Anything Goes Marketing
APRIL 5, 2009
white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. in B2B Marketing ”.
Anything Goes Marketing
AUGUST 24, 2006
Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".
Anything Goes Marketing
SEPTEMBER 6, 2006
This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. Compile some of your blog posts and create a downloadble white paper or e-book. Look beyond your blog.
Anything Goes Marketing
MARCH 9, 2008
Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. Here are some ideas: Set real milestones : There are many "How to" white papers out there that pose a problem that that you may be experiencing and provide a solution with next steps.
Anything Goes Marketing
JULY 20, 2007
The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. The first line says " Thanks for your interest in our white paper for developing the organization & governance plan ". I never expressed interest in this white paper.
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