Scoop.it

APRIL 11, 2024

A webinar is a virtual seminar. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

SEPTEMBER 27, 2022

Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence. Click here to view more MarTech webinars. Register today for “Sink or Swim: 5 Ways to Survive a Struggling Economy,” presented by NetBase Quid.

Webinar Metrics 95

Webinar Metrics Barriers Marketing 95

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

The Daily Egg

OCTOBER 6, 2022

Zoom Webinars and Zoom Meetings are both parts of the Zoom ecosystem—they’re both video conferencing solutions that are designed to help you. The post Zoom Webinars vs. Zoom Meetings appeared first on The Daily Egg.

Webinar Metrics 130

Webinar Metrics Video Marketing Design 130

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. compatibility.

Webinar Metrics 102

Webinar Metrics Demand Marketo API 102

Zoominfo

JULY 17, 2018

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Webinars Drive Sales. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Spiralytics

FEBRUARY 19, 2020

If you’re familiar with webinars, you’ll know that they best ones usually contain a wealth of valuable information that’s relevant to the issues people face. That’s why companies develop webinar marketing strategies to enhance the experience for their target audiences.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 105

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Biznology

OCTOBER 9, 2020

During the webinar, we asked the attendees some poll questions. If we can be of help to you as you address these issues within your own organization, please get in touch. The post Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection appeared first on Biznology. Yes: 40% No: 60%.

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

InsightSquared

MAY 6, 2021

The metrics that help you get ahead of risks and upside. In the webinar, “From Lagging to Leading: The Essential Sales Metrics You Don’t Want to Miss,” InsightSquared’s, James Davison, Chief Product Officer, and Lynn Herman, Senior Customer Enablement Consultant, share tips on taking advantage of both Lagging and Leading Indicators.

Webinar Metrics 156

Webinar Metrics Lead Ranking Lead Scoring Forecasting 156

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Search Engine Journal

SEPTEMBER 17, 2020

Want to create or present amazing webinars? Here are 41 tips on webinar strategy, planning, marketing, hosting, and presenting that can help you succeed. The post The Ultimate Guide to Webinars: 41 Tips for Successful Webinars via @MrDannyGoodwin appeared first on Search Engine Journal.

Webinar Metrics 141

Webinar Metrics Tips Planning Search Marketing 141

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Influitive

JUNE 10, 2022

Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals. The post Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community appeared first on Influitive.

Communities 130

Communities Webinar Metrics Positioning Brand Identity 130

Martech

MARCH 9, 2023

This helps them feel most confident when making buying decisions. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.

Webinar Metrics 99

Webinar Metrics Digital Asset Management Marketing & Strategy Content 99

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The phrase “helping buyers to buy” has an end in mind of a sale. It is about trying to figure things out.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Martech

FEBRUARY 15, 2023

Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.

Webinar Metrics 96

Webinar Metrics Purchase Paper Marketing 96

Contently

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good).

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Content Marketing Institute

AUGUST 25, 2021

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate.

Webinar Metrics 126

Webinar Metrics Planning Act-On Content Marketing 126

Benchmark Email

APRIL 19, 2022

Webinars can help you to generate qualified leads, educate customers, facilitate onboarding processes, and foster partnerships and collaborations. However, to achieve the desired results, you need to promote your webinar to get a good number of attendees.

Webinar Metrics 111

Webinar Metrics Promotion Email Marketing Sales Qualified Leads 111

Martech

NOVEMBER 11, 2021

It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Here are some helpful ways marketing ops can prove the value of their webinars to sales teams and their organizations as a whole. This is where webinar engagement tactics shine. “It

Webinar Metrics 114

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 114

Martech

SEPTEMBER 21, 2022

There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. The post Webinar: CDP must-haves for your budget appeared first on MarTech. Building a customer data solution yourself?

Webinar Metrics 92

Webinar Metrics Buy Ad Building Best Practices 92

Bannersnack

MARCH 16, 2022

In this Creatopy webinar, we wanted to get a better understanding of what a brand is and learn about the role of brand strategy in marketing. That’s why for this webinar, we invited Dalibor Vasiljevi?, The post [Webinar] The Importance of a Brand Strategy and How It Helps You Stay Relevant appeared first on Creatopy Blog.

Webinar Metrics 52

Webinar Metrics Relevance Brand Identity Branding 52

illumin

OCTOBER 1, 2021

The post Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes appeared first on AcuityAds Inc.

Advertising Benchmark 59

Advertising Benchmark Webinar Metrics Automation Advertisements 59

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! 3) Marketing strategy & technology integration To help side-step the anonymous visitor roadblock, a shift in mindset can help uncover new opportunities.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Martech

SEPTEMBER 14, 2022

This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. . The post Webinar: How to avoid these 8 big email mistakes appeared first on MarTech.

Webinar Metrics 93

Webinar Metrics Deliverability Email Marketing Design 93

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99