Marketing Interactions

SEPTEMBER 14, 2021

We set expectations with one piece of content and then fail to deliver the full story to help them advance their thinking. A B2B buyer attends a webinar on a topic of interest and is then routed to a follow-up or nurture program on some other topic without any kind of transition or tie between the two to establish relevance.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). The best thing we can do is empower marketers to address them—and help other teams do so, as well. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

NOVEMBER 29, 2021

Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. It will help to identify when and why to gate B2B content and when to set it free. Options for Helping Buyers Show Intent to Buy.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

NOVEMBER 2, 2021

The process of Q&A drives momentum based on addressing how context shifts with each new intake of relevant information that helps your buyers advance their thinking. At the end of every webinar you present. That information will help you see where a question fits along the customer continuum. What will the buyer learn?

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JUNE 27, 2021

Where they went (channels) and how they chose to learn (webinars, reviews, blogs, videos, conferences, newsletters, influencers, analysts, etc.). This information will help you solve your content challenges and help you create a plan for addressing buyers’ needs across their buying process. Finally, A Persona is a Construct.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

AUGUST 15, 2021

Have they accessed pre-sales content that answers their change management questions and helps them decide to fix the problem? Downloads and Events (webinars). For a webinar, did they attend or watch it on demand? It’s also helpful to know if it’s one person or more than one, indicating account interest. Or only register?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 24, 2021

Either it will be too high level to be helpful, or it will be irrelevant in the parts that speak to people other than that reader. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100